Retail Focus Magazine #126

HELLO...

As we return from our sunny summer holidays in exotic locations all over the world, the minds of retailers turn to the autumn season, with bright summer-themed displays being replaced with promotions looking towards key events such as Halloween and, dare we even say, Christmas. Given the washout that has been the British summer this year, it almost feels as if we are further along on the calendar than we actually are. But fear not; there is still plenty of time to plan those all-important campaigns, as well as lots to look forward to in retail, before we reach the silly season.

As always, this edition of Retail Focus is packed with excellent examples of how retailers and brands are adapting their approaches to capture the attention of modern shoppers, as well as advice on what else retail businesses can do to stand out from the crowd.

Some of these forward-thinking companies will be celebrated at the 2023 Creative Retail Awards, which take place on September 21st at Proud Embankment in London. We are very much looking forward to an evening of festivities and the chance to pay tribute to some of the best work in retail over the past 12 months.

CONTENT DIRECTOR

Lee

Cullumbine

07949 78181

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Retail Focus is published by Phygital Media and Events Ltd

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We also take a look at the first Adidas flagship store in Asia Pacific and the thinking behind its design, as well as the brand-new luxurious lingerie concept at Harrods, the first phase of a major redevelopment of womenswear at the worldfamous store. There is also an insight into EE’s innovative new studio store at Westfield London, which is now inviting visitors to relax, reconnect and experience what the network bills as the “future of retail”.

Feature-wise, we find out how to make the best use of surfaces in retail environments and consider some of the approaches retailers can take to improve their sustainability. There is also a special case study looking at GAIL’s Bakery and retail lighting specialist Spotlight, as well as a review of this year’s Visual Merchandising and Display Show.

With all this and so much more to enjoy, perhaps we could say that Christmas has come early this year?

DIARY

Featured

CREATIVE RETAIL AWARDS LONDON | 21 SEPTEMBER 2023

The Creative Retail Awards are a dynamic and exciting annual event designed to recognise and reward innovation and excellence in retail design and experience. Organised by the Shop & Display Equipment Association (SDEA) and Retail Focus, the awards span a number of disciplines, including store design, surfaces, display systems, innovative technology, lighting and much more. The awards are judged by a panel of industry leaders and experts.

Bringing together the whole industry, the Creative Retail Awards is a night that blends networking with an informal party atmosphere celebrating the diversity in our industry. The Awards recognise talent across the full spectrum of retail design and display in a broad range of awards categories. www.creativeretailawards.com

MAPIC CANNES, FRANCE | 28 - 30 NOVEMBER 2023

MAPIC is the International retail real estate event to build the ultimate lifestyle and shopping destinations. It is an opportunity to learn network with key players at the centre of the retail property industry’s transformation, and be part of creating the exciting new business models that are shaping the places to live, play and shop of the future.

For three days in November the retail property, leisure, food and tech communities will all gather at MAPIC.

www.mapic.com

INTEGRATED SYSTEMS EUROPE

BARCELONA, SPAIN | 30

JANUARY - 2 FEBRUARY 2024

Integrated Systems Europe (ISE), the world’s premier global exhibition for professional audio visual (pro AV) and systems integration, is delighted to announce that the 2024 edition of the show will mark its 20th birthday. Since its inception in Geneva in 2004, ISE has grown into an industry-defining event, bringing together professionals, innovators, and thought leaders from around the world.

www.iseeurope.org

SURFACE DESIGN SHOW BDC LONDON | 6 - 8 FEBRUARY 2024

Surface Design Show sees over 180 companies and organisations dedicated to furthering material innovation - a must-visit event for architects and designers.

Get ready for an unforgettable experience filled with opportunities for learning, entertainment and meaningful industry connections. Immerse yourself in material innovation and connect with peers and suppliers all under one roof.

www.surfacedesignshow.com

Featured

VM & DISPLAY SHOW

BDC LONDON | 16 & 17 APRIL 2024

VM & DISPLAY AWARDS LONDON | 12 MARCH 2024

The only event dedicated to celebrating excellence and innovation in the retail visual merchandising and display sector, the VM & Display Awards have been successfully running for 27 years, and as a standalone event in its current format for 18 years. Held annually in an iconic, Central London location, the Awards bring together the UK’s most influential creatives, retailers and suppliers in celebration of their considerable achievements for projects installed.

www.vmanddisplayawards.com

The VM & Display Show is the place for all your visual merchandising and display needs. Visitors can meet with an array of industry experts who can help make displays a reality, from concept to installation. Discuss your visual merchandising and display requirements with experts in your field.

The show provides exhibitors with the chance to present their expertise to the teams behind the high streets’ windows and in-store displays.

Taking place at the Business Design Centre in London, the VM & Display Show is the only UK exhibition dedicated to this creative industry, bringing together everything from mannequins, print and props to POP, lighting and fabricsand every in-between - under one roof across two days.

www.vmanddisplayshow.com

SEPHORA MARKS ITS SECOND UK STORE OPENING

SEPHORA’s second London store is coming to Westfield Stratford City

After the huge success of SEPHORA’S first store opening this March in Westfield London, SEPHORA is thrilled to announce that the location of its next physical store will be at Westfield Stratford City, in London.

The launch of Sephora.co.uk and the APP last autumn was met with unprecedented demand, and British consumers can continue to enjoy shopping their beauty favourites exclusively at Sephora in another iconic store.

The store is excepted to open its doors in November 2023.

BULLRING CLOCKS GOLDSMITHS UPSIZE AND INVESTMENT TO CREATE ONE OF LARGEST UK FLAGSHIPS

Hammerson has announced that GOLDSMITHS, one of the UK’s leading luxury watch and jewellery retailers and part of the Watches of Switzerland Group, is significantly increasing its presence within Bullring & Grand Central. The multi-million-pound investment will create one of the brand’s largest UK flagships.

The new store will extend its space to nearly 8,000 sq. ft across a spectacular double height glazed shopfront, showcasing branded areas for prestige brands, alongside an array of premium names in jewellery. The multi-brand showroom will feature a first-class hospitality bar and lounge area, alongside VIP consultation rooms and reputable service and repair specialists.

For more information about Bullring, please contact: bullringestate@averpr.com

RETAILER CONFIDENCE SOARS AT THE BOULEVARD

Retailer confidence at Northern Ireland’s only premier designer outlet is continuing to soar as existing tenants take more space to increase stock and add new lines.

Long-time tenant, Mountain Warehouse is adding surf brand ANIMAL, taking an additional 1,116 sq ft adjacent to its existing unit, making its total footprint at The Boulevard 3,552 sq ft.

The Boulevard has continued to buck national trends seeing record footfall and sales volumes month-on-month and year-on-year continually.

COVENT GARDEN AND UK CHARITY SMART WORKS

LAUNCH THE ULTIMATE SUMMER SHOPPING POP UP

Covent Garden is partnering with the charity to support their mission of empowering women across the UK who need help securing employment and changing the trajectory of their lives.

This August, Covent Garden will partner for the second time with UK charity Smart Works to bring every fashion and beauty lover’s dream boutique to 62 Neal Street, stocking the ultimate holiday essentials with discounts of up to 70% RRP. Open to visitors from 3rd-23rd August, the Smart Works Holiday Shop in Covent Garden will stock a huge variety of the most exciting fashion, accessory and beauty brands with 100% of proceeds going directly to the charity. Smart Works exists to give unemployed women the confidence they need to reach their full potential ahead of an interview, secure employment and achieve financial independence.

Open daily from 11am-7pm Monday-Friday and 11am-6pm Saturday and Sunday, the roster of brands being sold within the Covent Garden Smart Works Holiday Shop include ALIGNE, Anthropologie, Astrid + Miyu, Bobbi Brown, Celeste Starre, Dear Frances, Elizabeth Scarlett, Frame, Free People, GANNI, Hunza G, Jovonna London, Justine Tabak, Lily & Lionel, Linda Farrow, LK Bennett, Mr Jones Watches, O Pioneers, Olivia Burton, Ollie Quinn, OMNES, Pink City Prints, Phoenix Style, Radley London, Really Wild Clothing, Reformation, RIXO, Ro&Zo, Seraphina, Seventy + Mochi, Sisterhood, Stripe & Stare, SPANX, and Thought Clothing. The pieces provided by each brand will be from their current and recent collections and available at up to 70% RRP.

UK HIGH STREET FOOTWEAR RETAILER SHOEZONE OPENS NEW SHOP IN BEVERLEY

A brand new store from footwear retailer Shoezone opened in Beverley on Saturday 29th of July at Unit 7A at Flemingate Shopping Centre, HU17 0NQ.

The new store will offer a wide selection of affordable and fashionable styles and brands, opening its doors with unbeatable money-saving promotions and special offers.

The store will be open from 9 am to 6 pm Monday –Saturday and 10.30 am to 4.30 pm on Sundays.

The new store has recruited a brand new team in Beverley and has one part-time vacancy left to fill.

The new shoezone store will stock the complete core range as well as a variety of exciting brands, including Lotus, Heavenly Feet, and Lunar.

Anthony Smith, shoezone Chief Executive comments:

“We’re delighted to be opening this new shoezone store in Beverley. We’ll be selling our most popular core range of own-brand everyday footwear, alongside well known branded shoes, making our entire retail collection more easily accessible.”

Visit the new store at Flemingate Shopping Centre, HU17 0NQ from 29th of July, or visit shoezone.com to explore a wide selection of affordable footwear for all the family.

CARDFACTORY OPENS FIRST STORE IN THE MIDDLE EAST AS AMBITIOUS INTERNATIONAL PARTNERSHIP STRATEGY PROGRESSES

cardfactory, the UK specialist retailer of greeting cards, gifts and celebration essentials, is pleased to announce the opening of its first cardfactory store in the Middle East as part of its long-term master franchise agreement with Liwa Trading Enterprises.

The opening of the new store in the Bawabat Al Sharq Mall in Abu Dhabi, marks the highlyanticipated entry of the cardfactory brand into the Middle East, following the exclusive franchise partnership agreement announced in May. The agreement with Liwa aims to open around 36 stores across the United Arab Emirates, Qatar, Kuwait, Saudi Arabia, Bahrain and Oman, supporting the growth of cardfactory’s international presence. A further three stores are scheduled to open in Dubai and Abu Dhabi in August.

PHASE EIGHT UNVEILS NEW STORE CONCEPT AND RELOCATION IN LATEST COMMITMENT TO

CENTRE:MK

Phase Eight, the timeless British womenswear brand, has opened the first of its new flagship stores at centre:mk, one of the top 10 retail and leisure destinations in the UK.

Relocating from its former unit at centre:mk, the new 161.1 sqm store on Silbury Arcade showcases a wider selection of Phase Eight’s ageless styles and feminine collections that transcend all seasons and settings, including event wear and sophisticated day-to-night looks.

The opening follows the news that REISS, the premium international fashion brand, has selected centre:mk for its latest location and key site in the region. The new store is set to open on Silbury Arcade this summer.

THE LEGO® GROUP BRINGS ANOTHER STORE TO IRELAND THIS AUTUMN AT BLANCHARDSTOWN SHOPPING CENTRE

26th July 2023 – LEGO® fans in Ireland are in for a treat this year, as the LEGO® Group announce a second Irish store is on its way. Opening in October 2023, at Blanchardstown Shopping Centre, the new store will be the brand’s latest location in Ireland following the opening of the first Irish LEGO store on Grafton Street in August 2022.

LEGO fans of all ages will have endless opportunities to fully immerse themselves in the world of LEGO, with imagination and creativity underscoring every aspect of the store.

The new 200sqm store offers an extensive range of new products only available exclusively at LEGO stores and LEGO.com, including the new LEGO Disney Castle and the PAC-MAN Arcade. In addition, LEGO VIP-members will receive benefits at the new store such as exclusive gifts with purchase, double points events and much more.

The official opening date and dates for in-store events will be announced soon.

GPE ANNOUNCES THAT THE NORTH FACE AND JOSEPH HAVE SIGNED RETAIL LEASES FOR NEW LONDON STORES ON REGENT STREET, W1

GPE has announced today (24th July 2023) that VF Corp, which trades as The North Face, the quality outdoor clothing brand, has signed a lease to expand its global flagship, located at Walmar House, 288-300 Regent Street, W1. The clothing brand’s new space comprises approximately 10,000 sq ft across the ground and basement floors, which will increase its retail footprint by 33%.

Further south on Regent St, British contemporary designer fashion brand, JOSEPH, has also signed a lease for a new store located at Kingsland House, 124 Regent Street, W1. This lease signing completes the repositioning of the retail offering at Kingsland and Carrington House, following TUMI, Russell & Bromley, Pret A Manger and The Body Shop who completed new leases with GPE last year. This will be JOSEPH’s 6th London stand-alone store.

KLARNA PARTNERS WITH ICONIC UK LUXURY STORE LIBERTY TO OFFER PAYMENT FLEXIBILITY

Klarna, the AI powered global payments network and shopping destination, has announced its partnership with iconic British department store Liberty, with its flexible and interest-free payment options now available online.

The partnership will help Liberty’s customers save time and money and worry less, allowing them to shop smarter with Klarna’s interest-free payment options and manage their spending through the Klarna app. The announcement comes as data from Klarna shows that the majority of customers (42%) would prefer to use BNPL over a credit card (33%) to buy pricier items.

UNVEILING THE FINEST IN GLOBAL DESIGN AND DISPLAY: CREATIVE RETAIL AWARDS REVEAL SHORTLIST FOR 2023

The Creative Retail Awards are delighted to announce the Shortlist for the 2023 Awards. The Shortlist presents some of the very best in global retail, leisure, and hospitality design & display with projects including Flannels, Gaucho, Selfridges, Myriam K, Hamleys, Nike and many more. The panel of Judges found it even tougher than usual this year to Shortlist the entries, with exceptional quality submitted from all corners of the globe, from North America, across Europe, South Africa, and the Middle East.

As physical retail evolves, design and experience have become more influential tools than ever. The Creative Retail Awards have recognised the industry’s best companies and talent since 2018. With categories including sustainability, omni-channel, technology, VM schemes, POP/POS, shopfitting, store design, experience, and innovation, the Awards recognise talent across the full spectrum of design and display.

The Winners and Highly Commended entries will be announced on the 21st of September at Proud Embankment, London, where a night of entertainment, drinks, dancing and networking will be held. The big night will showcase Creative Retail Awards’ unique take on a ceremony that blends networking with an informal party atmosphere celebrating the diversity in our industry. Tickets for the night, including the ever-popular and much in demand booth-seating, are available to be reserved now via the Awards website.

You can view the full list of Shortlisted entries and reserve your tickets for the big night at www.creativeretailawards.com

About SDEA:

SDEA is the UK’s leading industry body, it provides excellent support for members and retailers alike and has almost 80 years’ experience within the industry. SDEA is here to help and provides many services to the retailer including the SDEA retail display directory, website and InfoLine helpline. SDEA offers companies within the industry an excellent package of sales leads, discounts, endorsements and assistance.

Further press information is available from: Paula Morgan, Shop and Display Equipment Association, 24 Croydon Road, Caterham, Surrey CR3 6YR Telephone: 01883 348911 Fax: 01883 343435 Email: paula@sdea.co.uk www.shopdisplay.org

Photo Credit: SLVHCS ‘Project Legacy’, New Orleans, USA

© Sean Airhart/NBBJ

A HOME OF SPORTADIDAS ASIA PACIFIC FLAGSHIP, SEOUL BY VARIOUS ASSOCIATES

FIRST ASIA PACIFIC ADIDAS FLAGSHIP IN MYEONGDONG, SEOUL

Featuring the "Home of Sport" concept, adidas has opened its first Asia Pacific flagship store in the unique and bustling shopping district Myeongdong, a must-visit spot in South Korea.

Various Associates, the only Chinese design firm that participated in the flagship design, partnered with adidas to extract local Korean elements and blend them with adidas brand personality, creating a "home of sport" with closer connections and deeper resonance with local customers.

The store integrates into the bustling streets of Myeongdong, where diverse types of business and public activities takes place.

Surrounded by the cooking aroma among small stalls, this flagship creatively conveys the core value of friendliness and inclusiveness from the overarching concept of "Home of Sport".

BLENDING IN & BRINGING THE SPOT TO LIFE

Cooperating with different parties across countries virtually among the pandemic has presented several major challenges for Various Associates under a limited time frame: How to interpret the concept of "Home of Sport" and combine it with the local culture? How to meet the display needs of massive product volume and varied VM(Visual Merchandising) tool combinations? And how to design based on the rules of the existing ceiling track system and VM display system, and deliver managed design upgrade of details. Among them, a primary goal is to creatively translate the brand concept into spatial expression with local characteristics.

The new facade design language extends the block outline of traditional Korean architecture while seamlessly blending in with the facade of the original building. The concise and clean layers with dynamic lighting effects emerge from the lively streets as a pure and dazzling scenery of Myeongdong.

Parallel linear metal strips conceptually derived from the iconic adidas logo as a key motif is not only highlighted on the facade, which extends all the way in, visible in many places among the shop interiors.

The axial symmetrical entrance and the airy feeling of the "atrium" draw inspiration from the layered entry experience of the traditional courtyard. Over to the left-hand side stands the custom footwear wall for the Sportswear series. It again adopts the strip element extracted from the logo, delivering an upgrade from the existing universal footwear wall modules along with an innovative use of material. The matte vertical metal display shelves are arranged in the same rotation angle, reflecting the signboards on their backside for the display window. Viewed from different angles, the reflected blurred color blocks enrich the clean display shelves and connect to the outdoors in a subtle way.

INHERIT THE CLASSICS & IGNITE INSPIRATION

Based on the powerful and versatile ceiling track system of adidas, the design team added alterations in both details and materials.

The triangular supporting truss work added to the ceiling track was inspired by stadiums, adding a sense of airiness to the original ceiling design. The varied ceiling treatments effectively create a sense of boundary from above, dividing the open product display combinations on the ground floor almost instinctively.

On the ground floor, the most popular series of products in Korea are displayed close to entry, including sportswear and running, making it convenient for customers to select products according to their habits and needs. Meanwhile, the City Shop and Seoul Lab, which were cocreated with the adidas retail link team, offer services exclusive in the city flagship. Customers can find special limited editions of Seoul and DIY customized products.

The fitting room on the ground floor is adjacent to the adidas by Stella McCartney collection, providing better privacy for customers shopping for sports underwear. The color combination of blue and red of the interior recalls the fitting rooms in a stadium. The water fountain incorporated here is a gesture of sustainability and user-friendly design.

Digital interactive screens found on many vertical surfaces encourage customer interaction and provide product guidance. In addition, a large built-in interactive digital floor is tucked under the central staircase. When someone steps on the digital floor, the displayed pattern will change accordingly. While appearing as an abstract picture at close range, it is actually a video when viewed from the upper floor.

The central staircase upon entrance can quickly take the customer flow to the second floor, while defining a loop circulation for the ground floor, creating a more interesting shopping experience.

The see-through steps eliminates the blockiness of the central staircase, allowing faintly visible scenes behind to show, making it the visual focal point on this level.

The contour of the atrium echoes the inclined shape of the facade to create a conversation between the interiors and the exterior. The luminous line-work is an abstract reinterpretation of the common basketball court lines. The abstract image combined with a clean material choice creates a bright and upward dynamic feeling for the atrium area.

Following the line of sight upward the atrium area, the eye-catching adidas Originals logo appears as a combination of blue metallic cut blocks, pointing out where the collection area lies.

A HOME OF SPORT, A COLLISION WITH TRADITIONAL LOCAL ELEMENTS

The colorful banners hanging in the atrium area aim to recall the feeling of sports arena, a homage to adidas' dedication to providing professional sportswear and care for all kinds of sports.

As the key display area of the adidas Originals, the blue space on the second floor not only displays the classic products but also contains a flexible pop-up area for special occasions. The large area of classic blue strengthens the spatial layers, and the three-dimensional graphics are another important element. As a way to honor local cultural elements, various traditional patterns embellish the space, such as perforated screens with custom traditional patterns, laminated glass tabletop casting playful shadows, and so on.

The three-dimensional patterns are applied on the perforated screen to imbue a local charm, which also enables better visual accessibility of products as well as a subtle division of

boundaries for each area. On the other side, the shadows of surrounding display panels are cast onto the products under focus lighting, forming a joyful fusion.

The patterns on the center bench are derived from traditional Korean patterns, which are recreated by artists and presented with a metallic texture, achieving an intersection of tradition and modernity. The little billboards on the column are inspired by vintage theater signs, and the letters on which can be flexibly replaced according to different themes, paying tribute to the street spirit of adidas Originals.

The display area of adidas Originals, an extremely classic and representative collection, features professional display of a large amount of shoes. Metal grids are adopted to introduce natural light effectively in without letting in too much interference from the outdoor signboards, which is also convenient for the flexible placement of shoe racks.

As the flagship in Asia, this is the only store in Korea that offers the full range of adidas products, including Originals, Y-3, Sport Performance, etc. In addition, it features exclusive display areas for outdoor, football, basketball and kids series products.

The flipping advertising board behind the service desk regularly flips to change images, adding fun features to the queuing process.

As a world-renowned top sports brand, the adidas flagship in Seoul conveys the concept of "Home of Sport", which is originated from sports, rooted in culture, and values inclusivity and diversity. The design respects and highlights adidas brand culture as well as the local culture, inherits the brand DNA, meets the practical needs of the brand, operators, and other parties involved, and establishes a benchmark in retail space design.

Under the severe impact of the pandemic, the project was completed as scheduled. It stands on the streets of Myeongdong with a brand new energetic image, successfully and efficiently fulfilling the mission of revitalizing the brand's physical store, just as how the slogan of adidas puts it: IMPOSSIBLE IS NOTHING.

IMPOSSIBLE IS NOTHING.

HARRODS UNVEILS

LUXURIOUS ‘LINGERIE & LOUNGE’ UNIVERSE IN FIRST PHASE OF HISTORIC WOMENSWEAR REDEVELOPMENT

Today Harrods is excited to unveil a new luxury destination on the first floor, the first phase of its anticipated Womenswear redevelopment project. The almost 16,000 sq. ft. space is dedicated to the pieces that make you feel the most confident and comfortable from morning, noon until night; lingerie, sleep and lounge. Building further on the growing focus and demand for transformative shapewear and tailored lingerie seen in recent years, the grand new halls provide products and services for every occasion and requirement; from bra fittings and made to measure to personalisation and bespoke alterations.

Harrods is synonymous with providing unmatched service from start to finish and this acute focus on services and product breadth within this new space is no different. All Harrods fitters are meticulously trained at the start of their Harrods journey to ensure they have the expertise to provide the best experience for every customer. Luxurious private fitting rooms featuring elegant seating, three-way mirrors and soft, flattering lighting have been designed to make customers feel

their most confident and comfortable in this ‘home away from home’ oasis. And for the ultimate experience, a private suite can be used for occasions that deserve a little more attention, including bridal parties, first fittings and bespoke alterations and design.

The rooms, hosting 47 of the world’s most covetable brands will launch with many exclusives including pieces from Olivia Von Halle, Sleeper, Desmond & Dempsey and Aubade’s anticipated Elie Saab collaboration. Housing eight dedicated shop fits from brands such as Skims, Agent Provocateur, La Perla and Olivia Von Halle. Harrods new Lingerie and Nightwear space will once again expand with the introduction of 14 exciting new brands including Livy, Natori, and Torlowei; all of which have the perfect solutions for myriad occasions ranging from everyday loungewear to haute-lingerie. Tuning into the ever-growing demand for versatile and elevated pieces, Le Set, Falke and Lauren Manoogian provide essential everyday solutions while allowing all customers to look and feel confident and comfortable.

Over recent years, the way that our customers shop for their intimate investment pieces has changed

Lingerie & Lounge: Two unparalleled rooms for customers to explore every aspect of the ultimate lounge to lingerie wardrobe.

“It’s right to start the hotly anticipated, rejuvenation of the women’s floor with lingerie as it is where every outfit begins, and it really is a moment to celebrate. After six years of stateof-the-art redevelopments across the store, our womenswear customers have been eagerly awaiting the new look of the first floor and they need not wait any longer.

Over recent years, the way that our customers shop for their intimate investment pieces has changed, with lingerie & lounge becoming just as important of a building block as any other wardrobe element. The breadth of the brands and offering in the room is completely unparalleled and will offer something for everyone and every need; from functional shapewear to the most glamorous lingerie, from cotton sleepwear to silk, lace and feathertrimmed robes and Charvet shirts to cashmere lounge suits. The future of the womenswear floor is so exciting, with two more rooms heading for redevelopment this year, and many more to come!”

- Simon Longland, director of buying – fashion at Harrods

‘‘With the new Harrods Lingerie rooms, we wanted to create a soft and calming environment, one that feels comfortable and welcoming. Soft teal green tones of velvet, polished metals of gold and silver and shimmering textured glass all create a luxurious shopping experience. During the design process we carefully considered the customer journey at every step, ensuring ease of navigation across product categories and from one lingerie room to the next. Our intention was to create carefully considered focal points and sightlines across the rooms whilst ensuring the shopper felt protected with a certain level of privacy.”

- Lewis Taylor, design director at David Collins Studio

Soft teal green tones of velvet, polished metals of gold and silver and shimmering textured glass all create a luxurious shopping experience

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NEW STUDIO STORE IN WESTFIELD LONDON

inviting visitors to relax, reconnect and experience the future of retail

• The new flagship store, The EE Studio, is the UK’s largest telco retail space, combining physical and digital experiences to guide visitors through every stage of their connected lives

• Shoppers can reconnect in the UK’s first Digital Spa, game like a pro in the Gaming Zone and discover the latest in connected home technology

• The launch of the Studio forms part of EE’s new nationwide retail strategy, which seeks to reinvigorate the high street and reinvent the role of retail in the telco industry

15th June 2023, London: EE, the UK’s best network, is today unveiling the future face of retail at its visionary new flagship store, The EE Studio, located in Westfield London, White City. Designed to empower customers with the best connectivity and technology solutions for their whole connected life, the 4,230-square-foot showcase will also serve as a hub for the local community to work, learn and play.

The launch forms part of EE’s new retail strategy, which seeks to reinvent the role of retail in the telco industry, putting innovation, personal experience, and community front and centre. The new Studio leads the way for the roll out of the new Experience stores, the first of which are due to open in Manchester Trafford Centre, Cardiff and Bluewater in the coming months. Situated in major UK cities, the stores will bring technology to life for customers up and down the country.

The innovative and inspirational new Studio space showcases a host of ‘experience zones’ and ‘room sets’ with each area carefully curated to demonstrate how cutting-edge technology and connectivity is enhancing everyday life – allowing customers to get a taste of future living, from gaming and relaxing, to working and cooking.

The experience zones include:

• Welcome Zone: An inviting and dynamic shopfront, including a changeable digital window canvas that lets customers see the latest product launches and in-store events before they even step inside. Shoppers can also scan a QR code on the shopfront to bring to life an AR experience that will welcome them to the Studio and encourage them to head inside and explore.

• Digital Spa: A first of its kind in the UK, the Digital Spa has been designed to support digital wellbeing by showing customers how they can effectively balance their technology use. The unique retail experience also features guided meditations and an immersive sensory room with meditative naturescape content, designed to provide shoppers with a moment to relax and reconnect.

• Gaming Zone: Discover what it really means to game like a pro in one of the UK’s largest dedicated community gaming hubs – with elite gaming rigs, racing simulators, virtual reality experiences and the most up-to-date games and consoles, gamers of all levels can experience the latest and greatest in noholds-barred gaming.

• Base Camp: An inviting area for customers to sit down and stay a while; with comfortable sofas and chairs, work benches and collaborative worktops, visitors can stop by for a complimentary tea or coffee, catch up on emails, or speak to one of the EE team for advice on a range of products and services.

• The Stage: A multifunctional, flexible, and ever-evolving hub for events, pop-ups and interactive programming. Within this space customers will be introduced to new products, brand collaborations and empowering learning opportunities, as well as have the chance to attend real life skill sessions and workshops that enable them to see and experience the very best technology.

• Tech Live: Try before you buy with an

interactive bench inviting customers to trial the latest innovations, discover new devices and speak to the experts. A host of technology will be on display, evolving as new drops hit the shelves, with visitors able to browse and purchase their chosen products online.

The new Studio also gives customers the opportunity to build and visualise their own personalised connected home through a ‘connected home digital tool’ and real life ‘room sets’. The specially curated room sets include a Living Room with superfast broadband and connected home technology, a Smart Kitchen that features a range of smart cooking appliances, a Kid’s Bedroom that showcases products and services to help with children’s learning and keep them safe online, and a Home Office with technology to support with online security and working from home.

Bridget Lea, Managing Director of Commercial at EE, said: “Our EE Studio store has been designed to create standout experiences that reflect the changing needs of our customers and the increasingly connected lives they lead. As part of our ambition to become the most personal, customer-focused brand in the UK, we are proud to be offering our customers the chance to get up close and personal with the latest innovations and game changing technology that is right for them. Our vision for the Studio has been years in the making and so we can’t wait for our customers to finally see what the future’s got in store”.

Promising that no two visits will be the same, each member of the Studio team has been chosen to reflect the diverse society in which EE serves, with different passions, side hustles and interests that come together with a love for technology and helping people. The team are encouraged to bring their personal interests and talents to life in the Studio, by hosting technology workshops for consumers themed around their own expertise. There is also an onsite recording studio that allows them to create and share social media content giving a behindthe-scenes view of the Studio space.

Kate Orwin, Leasing Director UK at Unibail-Rodamco-Westfield, said: “We’re excited to be partnering with EE to bring the Studio store to life at Westfield London, giving consumers a new type of retail experience. Westfield is constantly pushing the boundaries to create cutting-edge places and EE is a great example of a brand combining technology and physical retail space in an innovative way to respond to changing consumer needs.”

The EE Studio demonstrates the ultimate version of a connected home and so to prove that the UK’s most connected retail space has everything needed to live, work, and play, Grime Artist and West London local, Big Zuu, moved in this week, and claimed the place as his own. Watch his film, showcasing the unique features of the Studio (here).

The EE Studio will open at 12pm on Friday 16th June in Westfield London, White City, with an exclusive appearance from ex-professional Footballer and Presenter, Peter Crouch, goody bags for the first 200 customers, and in-store deals, offers and entertainment throughout the day. For more information, visit www.ee.co.uk.

JUST SCRATCHING THE SURFACE

Above: Drytac’s products can be applied to surfaces such as floors, walls and windows

Left: Drytac SpotOn White Matte is a monomeric PVC film suitable for short-term applications

By Rob Fletcher

No matter what sort of retail environment you are working in, there will be some sort of surface available to you. Be it wall spaces in large high street shops and boutique stores, or simple countertops in smaller, even pop-up, locations, surfaces are a blank canvas for retailers to utilise in the most effective manner possible.

What is perhaps most surprising is the amount of these areas that go underutilised. Many retailers choose to leave walls, floors, windows and even ceilings blanks, perhaps to fit in with the theme of the rest of the store, but almost certainly more so that they are not aware of what they can do with surfaces.

Whether you want to showcase your products and offers to customers browsing the aisles, or even install graphics and other décor to improve their overall experience, there are plenty of options to consider.

Here, Retail Focus speaks with two major suppliers in this market to find out more about the possibilities of surface work.

One of the most plentiful yet underutilised areas of retail, we take a look at how retailers can make the most out of blank surfaces to improve the shopping experience and promote offers to customers.

Graphics can enhance a customer’s overall experience from communicating a promotion, showing how to style a product or even general directional signage to provide an easier experience

Enhance a customer’s overall experience

First up is Drytac, a specialist supplier of films and vinyl that are used in everything from wall and floor graphic applications to vehicle wraps and exterior graphics. Amanda Lowe, global marketing director at Drytac, said as retail is forever changing and evolving, customer in-store experience is key to bringing consumers through the doors and keeping them engaged.

“With online retail stores changing how your consumers are shopping, the pressure is on to create meaningful and lasting in-store shopping experiences,” Lowe said. “Through the use of window, wall, floor and outdoor branding, you can communicate with customers without even saying a word.

“Graphics can enhance a customer’s overall experience from communicating a promotion, showing how to style a product or even general

Economical and effective

directional signage to provide an easier experience.

“Drytac, with its adhesive science, has developed a portfolio of graphic solutions to brand all your surfaces. Our quality of material will provide peace of mind to support all your short-term and long-term campaigns with various levels of installation needs to save you time and money.”

So, what are the benefits to working with film and vinyl products as opposed to other media and solutions? Lowe said as sales and promotions come and go, so must your graphics. By working with a film that will go up effortlessly and remove cleanly when needed, this offers a more economical solution that require less up-front investment in comparison to other technologies.

“Retailers can increase sales by creating a space that customers want to spend time and money in,” Lowe said. “They can make a big impact with custom graphics that may not be able to be accomplished with screens or other technologies.”

Among Drytac’s wide-ranging portfolio of solutions are three products suitable for use

in retail environments. The first of these, ReTac Smooth 150, is a polymeric PVC film that can be installed, removed and even repositioned without leaving residue on the surface underneath.

Also available form Drytac is SpotOn White Matte, a monomeric PVC film suitable for short-term applications such as POP and retail

Eye-catching and creative designs, supported by carefully selected, printable media can deliver a brand’s in-store objectives

signage, trade show and exhibition graphics as well as office interiors. In addition, ViziPrint Impress Clear is an optically clear versatile solution for self-adhesive applications on glass and other smooth, flat surfaces.

The proof of these products is very much in the pudding, with Drytac offering up a number of examples where a retailer has used these solutions on surfaces inside and outside their location.

Vancouver-based Premier Graphics used Drytac SpotOn White Matte to complete impactful

window graphics project for local vegan food business The Very Good Food Company. The graphics were produced and installed on windows to cover up work that was going on inside the store.

Also in Canada, Warwick Printing used ReTac to produce bold wall graphics for use inside South Country Co-op Liquors store in Alberta. As well as promoting the spirits, beer and wine on sale, the mural had a personal touch with a ‘Cheers Redcliff’ message.

Eye-catching and creative designs

Another specialist supplier that has worked with brands and marketers on retail-focused campaigns is Antalis. Claire White, specification consultant for visual communications at Antalis, said “experiential” now plays a key role within retail environments, helping to create interest and improve the overall shopping experience for customers, whilst moving away from more traditional marketing methods.

“The use of theatrical displays within windows and creating point-of-purchase (POP) displays across floor and walls can help to promote and optimise key trends, campaigns, messaging and services for the retailer as well as offering practical information, especially in underutilised spaces,” White said.

“Eye-catching and creative designs, supported by carefully selected, printable media can deliver a brand’s in-store objectives, by attracting, engaging and motivating the shopper to purchase goods and services.”

When it comes to the sort of materials retailers should be looking to work with on surface work, White said the use of vinyl graphics within retail has highlighted the medium’s versatility. According to White, vinyl allows brands and retailers to create and easily update interior decoration, point-of-sale (POS) and signage at relatively low cost.

“Vinyl is typically easy to cut, print and offers a long-lasting professional finish to a number of applications without the need for additional fixings such as stretch graphic or poster frames,” White said. “There are also several PVC-free and recyclable options available for those looking for a more sustainable solution.”

Retailers can increase sales by creating a space that customers want to spend time and money in

Key to success

Mapping out these options, White said the main products of interest to retailers include self-cling vinyl, which she described as an “excellent” way to install short-term, removable, repositionable and reusable graphics in the store environment. This vinyl can be applied by staff rather than professional fitters, in turn reducing carbon footprint through travel, wastage and cost. It is also 100% recyclable at end of life.

Another solution that should be on the radar of retailers is self-adhesive vinyl and paper, which White said offers an easy way to update interiors, highlight promotions, cater for seasonal changes and create interest across all areas of the store environment.

“With many different options available, specification of the right material for each project ad application is key to success,” White said.

Keeping this in mind, White opened up about the products available from Antalis to help with surface-based work.

Firstly, Coala Magic Cling is a PVC-free, statically charged self-cling vinyl available in clear and white options. White said this is ideal for use on glazing and most flat surfaces for up to three months without the need for adhesive or tape. Made from polypropylene, it is also 100% recyclable.

Another option from Antalis is Coala Paper Stick, a PVC-free alternative to traditional PVC vinyl. Made from FSC-certified paper and a waterbased acrylic adhesive, the Coala Paper Stick range offers solutions to cover most short-term indoor wall applications.

Finally, Coala PP Stick is billed by White as “ideal” for indoor and outdoor sign and display graphics applied to smooth surfaces. The Coala PP Stick range is available in white gloss and matt finishes and comes with water-based adhesive in a choice of removable, permanent and high tack. Made from polypropylene, it is PVC-free and 100% recyclable.

From speaking with a number of suppliers, it is clear to see the opportunities available to retailers when it comes to maximising the use of surfaces. Add in that there are plenty of different products to work with when producing displays, and there should be lots of food for thought for future campaigns.

Left: Coala PP Stick from Antalis is suitable for indoor and outdoor sign and display graphics applied to smooth surfaces

SHOPPING FOR SUSTAINABILITY

By Rob Fletcher

There is no escaping the subject of sustainability. A hot topic for some time now, the onus is very much on businesses of all shapes and sizes to act in order to ensure they are operating in the most environmentally friendly was as possible.

But why is this so important? To put it simply, without putting place sustainability measures in place or changing the way you operate, then you risk getting left behind. Many consumers are very much in tune with the issue and favour those brands that reflect their own views, so it is in the interest of the retailer to take action.

While this may seem rather daunting at first, the good news is that there are plenty of easy, often costeffective, steps that retailers can do to paint them themselves in a “greener” light, all without having to commit too much time or resources. Here, we speak with two suppliers that very much have their fingers on the pulse of sustainability to find out more about the options available to retailers seeking to bolster their environmental credentials.

With the industry facing increased pressure from consumers to become more sustainable, we take a look at some of the planet friendly steps retailers can take without having to break the bank.

Left: Shoplight offers retailers a number of planet friendly lighting options

Retain Customers

First up to offer guidance is Shoplight. Founded in 2014, the company works with retailers, designers and their construction teams to design retail lighting environments. Focused on ensuring the longterm future for bricks and mortar retail, Shoplight offers a range of products such as lighting track, spotlights, downlights and linear light fittings.

Mark Shortland, managing director at Shoplight, said a large part of the company’s focus is to help retailers become more sustainable by providing them with more efficient lighting solutions.

“Importantly for retailers, consumer values are evolving,” Shortland said. “Consumers are more informed and more environmentally conscious; they are becoming increasingly aware of the impact of their purchases. Demand for brands that benefit society, and which are more sustainable is growing.

“A 2021 survey by Shopify found that 44% of global consumers are likely to buy from a brand with a clear commitment to sustainability. They also found that 62% of consumers were willing to adjust their lifestyles to reduce their environmental impact, a 57% increase from two years prior.

“Being sustainable may have been seen as an unnecessary and costly ‘nice to have,’ but

brands that do not consider their impact are becoming frowned upon. Individuals are ramping up their commitment to the small changes they can make, like choosing to spend their money with brands committed to change.”

Shortland said retailers that ignore the evolving demands of consumers are likely to lose custom as shoppers align themselves with brands that are committed to economic, social and environmental sustainability.

“Ignoring the need to become more sustainable will mean society stays in a traditional linear economy with its “take-make-dispose” approach where resources are extracted, used to make products, and then discarded, with catastrophic environmental impact,” Shortland said. “The world needs to adopt a circular economy model which is about minimising waste and maximising resource efficiency and promoting a continuous cycle of material and resource use.”

Consumers are more informed and more environmentally conscious; they are becoming increasingly aware of the impact of their purchase

Sustainable solutions

Shoplight already works with a range of recognisable brands such as LEGO, Skechers, GAIL’s Bakery, Mountain Warehouse, Itsu, H. Samuel, and Hotel Chocolat. As such, Shortland said the company is in an excellent to support other retailers with their lighting solutions.

Looking at the sustainable products available from Shoplight, Shortland highlights Nort, a solution it developed in response to a rising demand for more planet friendly lighting.

Nort is a track-mounted, 3D-printed, bioplastic spotlight designed to reduce energy consumption in both manufacture and operation. The solution is made from plant-based polymers and is built with disassembly in mind. Its raw materials can be reused, biodegraded in an industrial composter, or recycled safely.

“Shoplight is aware of the environmental impact of using aluminium in lighting products and the carbon miles generated from transporting them from the Far East,” Shortland said. “We also know many of our clients want more sustainable lighting solutions that help limit their negative impact on the planet.

“In response to the need for change, Shoplight developed Nort which proudly carries the Made in Britain mark and lays the foundation for the future of retail lighting.”

Nort uses a modular design, meaning all its key components are accessible so they can be repaired or upgraded. Shortland added that Shoplight is also developing servicing and takeback scheme that helps retailers adopt circularity into their store rollouts.

“As they develop more bioplastic products, Nort is supported by its High-Efficiency range. Rather than being shipped from China, its highefficiency range is made in the EU, reducing associated carbon miles,” Shortland said.

“The range features new high-efficiency LED modules which deliver up to 150 luminaire lumens per circuit watt that can reduce lighting energy consumption by up to 50% compared to a standard LED spotlight.”

Shortland also noted how Shoplight was granted B Corp status in 2022 and remains the only B Corp Certified retail lighting company in the UK.

“Becoming a B Corp, Shoplight joined a group of purpose-driven businesses committed to people and the planet,” Shortland said. “Shoplight’s bioplastic product development plan is closely aligned with its commitment to being a force for good.”

Individuals are ramping up their commitment to the small changes they can make, like choosing to spend their money with brands committed to change

Our first bioplastic solution made from plant-based

polymers

This is more than just another track light. This is part of our journey towards creating zero carbon products that have little or no negative impact on our environment.

For enquiries please quote NORT RF and email marketing@shoplight.lighting

Taking the environment seriously

Another area retailers may look to address is décor; switching to more sustainable materials with interior and exterior displays can have a significant impact on a retailer’s environmental credentials.

Soyang Europe offers a wide range of printable media materials, with many of its products used for retail displays. Included in this collection are a number of sustainable solutions that retailers can use to produce more planet friendly displays without having to compromise on quality.

“As to why the environment and sustainability be important to retailers, to put it simply, consumers are becoming increasingly concerned about the environmental impact of their purchases,” Mark Mashiter, managing director of Soyang Europe, said.

“Showing that you are taking the environment seriously within your business can help boost your reputation. It can also increase your customer base as you are able to offer a wider range of products are services to more people.”

Mashiter went on to say that he believes everyone, both inside and outside of business, has an ethical responsibility to take the environment into consideration. He added that by not making changes or opting for more planet friendly solutions could impact both your own business and the world around us.

“There is the possibility that you could lose money as you do not offer an environmentally friendly or sustainable alternative and consumers have to go elsewhere,” Mashiter said.

“We offer a variety of environmentally friendly materials such as PVC-free and recycled polyester. Our partners in China are also constantly working on developing the way our materials are manufactured to make sure the process is as environmentally friendly as possible.”

Showing that you are taking the environment seriously within your business can help boost your reputation

Picking out some of the solutions from Soyang, Mashiter highlights both the Recytex and Biotexs range from partner Endutex, as well as products from Decal, which produces self-adhesive materials with the slogan ‘go green’. Decal materials are produced using energy efficient UV adhesive curing methods and non-PVC adhesive ranges.

As for products that have been developed in house at Soyang Europe, Mashiter said the Solar collection of non-PVC banner materials suitable for indoor and medium-term outdoor use. As PVC is considered to be the single most environmentally damaging of all plastics, the non-PVC feature is critical.

Meanwhile, the Solar series is based on polythene terephthalate and can be recycled according to the international plastic code one

through most recycling programs.

“Solar is the truly innovative textile-based banner, aiming to be the perfect replacement for PVC with extremely similar features,” Mashiter said. “It is 100% PVC-free and phthalate-free, and can also be made from recycled yarns, offering greener alternatives for our clients and create a more sustainable future for humanity.”

While switching your lighting or décor may seem relatively simple steps, this can have a huge impact on overall environmental impact. Working with knowledgeable suppliers such as those mentioned here could give you a significant advantage over the competition and help you win the long-term support of consumers.

Below: Soyang Europe offers a range of printable media materials suitable for use in retail displays

GAIL’S BAKERY REDUCES ITS CARBON FOOTPRINT WITH BIOPLASTIC SPOTLIGHT, NORT

Shoplight has worked with GAIL’s Bakery for many years. With an established and trusted bond and knowing they had shared values and goals around sustainability, Shoplight approached GAIL’s Bakery about its soon-to-launch, UK-made, bioplastic, 3D-printed spotlight.

Retail lighting for sustainably driven brands

GAIL’s sustainable ethos runs through the very heart of its brand from the food they create to the materials they use in its properties.

GAIL’s use seasonal ingredients, buy local where possible, and reuse offcuts from a variety of ingredients to make its Waste Not Range alongside a waste-less sourdough made from yesterday’s leftover bread. They also donate surplus food to local charities.

The GAIL’s property team was already reusing and upcycling found and existing materials in their buildings and looking for more sustainable building materials. Materials like Graphenstone clean paint, Tarkett vinyl floors and C2C tiles are standard.

Adding Nort, which is produced using 95% less CO2 emissions when compared to traditional aluminium spotlights was another way GAIL’s Bakery could limit its negative

impact on the environment. GAIL’s embraced the environmental benefits of Nort, quickly indicating it would be an early adopter. Nort is now being used in all up-and-coming GAIL’s rollouts that have track-mounted fittings. Additionally, Shoplight’s recessed fittings will be included in GAIL’s standard lighting repertoire once they launch.

GAIL’s Bakery, Senior Project Manager Michelle Pollard-Smith said, “Supporting a long-term partner was the initial draw but importantly we found that Nort supports our drive to use more sustainable materials with a lower carbon footprint across the GAIL’s estate.”

Nort launches in Cambridge

The opening of GAIL’s Bakery Cambridge Market Hill on May 12th 2023 made the bakery the first in the world to use the NonOilen Nort which is made from plant-based polymers. Since then, Nort has also been used in other bakeries including a London Soho refurb and the new King Street and Didsbury Bakeries in Manchester.

In making thoughtful and impactful changes, GAIL’s Bakery is leading the way towards a more sustainable future and the Shoplight team commends them in their decision to use Nort for its circularity and eco credentials.

Together these two brands are demonstrating what it looks like to take action towards a zerocarbon future. By using Nort GAIL’s benefit from:

• 95% less CO2 emissions when compared to

some aluminium spotlights

• A design that maximises thermal efficiency, resulting in highly efficient retail lighting

• Zero waste from on-demand 3D printing

• Local UK manufacturing, moving away from all components sourced from East Asia

• A circular product which uses upgradeable, reusable, recyclable and compostable materials.

Nort has been crafted and designed to maximise thermal efficiency, offering a highly efficient retail lighting option. Furthermore, the NonOilen material chosen by GAIL’s Bakery takes its green features even further with its compostable outer body.

The lighting products were printed and assembled in Peterborough before being installed in Cambridge - compare that to being transported from China, into the EU and then on to the UK. Carbon emissions are dramatically reduced even when only considering transport emissions.

Mark Shortland, Managing Director of Shoplight, said, “With patent pending VenTEC technology and a host of features designed to keep the product in use for many years to come, NORT provides retailers like GAIL’s Bakery with a sustainable alternative to imported aluminium spotlights to light their stores.”

Lighting unique buildings, features, and design concepts

Key to the success of every GAIL’s project is providing a lighting solution that fits with each unique building and location. For Cambridge Market Hill, it was incorporating the iconic Cambridge Punts as inspiration. Shoplight lit details like setting poles which formed ceiling rafts, narrow floorboards to represent decking and traditional bench seats, all carefully thought out by Newman Gauge Design Associates.

In King Street, Nort fitted in perfectly alongside other circular economy products. Being 100% bio-based, Nort starts from the soil and ends in the soil, demonstrating true circularity. In fact, plants used to make the NonOilen material consume greenhouse gas emissions compared to standard plastic made from petrol-based polymers which contribute to greenhouse gas emissions. Nort was in good company alongside a counter built from Kenoteq’s K-Brick which is made with nearly 100% construction waste, tabletops from Forbo Flooring Systems’ furniture-grade linoleum, and lampshades made from orange peel and pine needles.

Architects and fellow B Corp, Holland Harvey brought Didsbury to life and Nort helped light reused cornice features and timber wall panelling together with stripped-back floor finishes which revealed original character and charm. Shoplight’s contemporary lighting design complemented the monochromatic colour palette which gave Didsbury a spacious modern feel with its light-stained timbers contrasting with the terrazzo and blackened steel.

Working towards a zero-carbon future

“As Shoplight took its first steps on its journey towards creating zero-carbon products that have little or no negative impact on the environment, it has been a real honour to have GAIL’s Bakery as the first brand to use Nort.” Marketing Director, Sara Drawwater.

As Shoplight challenges retail brands to use more sustainable lighting and adopt a circular economy model which minimises waste and maximises resource efficiency, they are developing further products and services to support retailers who are committed to delivering on carbon reduction.

If you are on your own journey to achieving net zero, then investing in Nort is a great sustainable solution. Visit Shoplights’ website and LinkedIn page for example projects and more information.

Contact Sales Director, Matt Carrington on +44 (0)1733 345265, +44 (0) 7921 823725, matt.carrington@shoplight.lighting

Photo credit: Katerina Antos-Lewis Photography

VM & DISPLAY SHOW REVIEW 2023

By Terry Clark

The 2023 Visual Merchandising and Display Show (VMDS) held at

prestigious Business Design Centre in London was an absolute feast for the eyes and the mind.

With thousands of visitors traversing the colourful displays, the energy was palpable, echoing with animated conversations, robust ideas, and creative innovation. From major brands to small, independent retailers, professionals from all corners of the retail sector converged to take part in the show.A vibrant testament to the strength and resilience of the physical retail industry amidst the ever-changing economic and technological landscapes.

Exhibitors displayed an abundance of creative solutions for window displays, instore design, pop-up shops, and events. From traditional design principles to contemporary techniques, the exhibition space was a veritable melting pot of inspirations, influencing and shaping the future of retail displays.

Mannequins of varying styles and forms, from realistic to abstract, brought to life the latest fashion trends, demonstrating their inherent ability to breathe life into clothing and accessories. From avant-garde to minimalist, the variety on show provided a comprehensive view of the versatility of mannequin design in retail storytelling.

A spectrum of lighting solutions was also on display, with exhibitors highlighting innovative ways to create mood, draw focus, and enhance product appeal. The technology innovations on show were particularly impressive, featuring advanced digital signage, AR/VR demonstrations, and AI-driven customer interaction tools. These showcased how the integration of cutting-edge tech can elevate the in-store experience to a whole new level.

Sustainable practices took centre stage with displays offering eco-friendly materials and energy-efficient solutions, reflecting the retail industry’s growing commitment to environmental stewardship. There were surfaces and finishes crafted from recycled materials, along with biodegradable props and fixtures, all embodying the ethos of sustainability without compromising on aesthetic appeal.

Signage and graphics were another key highlight, with companies demonstrating the powerful role of effective visual communication in retail settings. From bold, large-scale graphics to subtle wayfinding signage, exhibitors showcased a plethora of solutions designed to engage and guide customers throughout their shopping journey.

Creative agencies at VMDS added an intriguing layer to the wealth of exhibits on display. Renowned for their ability to craft compelling narratives, these agencies showcased their unique approach to visual merchandising, highlighting how they blend strategic thinking with creative execution to create unforgettable retail experiences.

The exhibitors at VMDS 2023 demonstrated a multi-dimensional approach to visual merchandising, marrying aesthetics with functionality, tradition with innovation, and commerciality with sustainability. The sheer range of offerings underscored the event’s commitment to addressing the diverse needs of today’s retail industry.

the

Returning for 2023 was the much-anticipated Retail Focus Forum, a vibrant two-day event that elevated the VMDS experience by offering visitors the unique opportunity to engage with some of the industry’s leading voices.

The forum kicked off on a high note with a captivating presentation from Simon Hampton, the Head of Visual Merchandising at Harrods. Attendees were treated to a behind-the-scenes look into one of the world’s most iconic stores and given an overview of the journey of creative brand partnerships. Hampton’s discourse was an enriching narrative on the importance of collaboration, setting the stage for the rich discussions that followed. His keynote was an eloquent testament to the power of collaboration in the retail industry. A particularly engaging portion of his address involved an in-depth case study of his recent work with luxury powerhouse, Dior, on their Christmas campaign.

Dr. Kerry Meakin from Technological University Dublin was another standout speaker, leading the audience on an intriguing journey through time to explore the Display Window as a Spectacle of Luxury across the ages. Her presentation beautifully tied the past to the present, highlighting the enduring allure of luxury in retail displays.

John Hoyle from Sook took the stage to share how his company’s unique pop-up spaces are transforming High Streets across the UK and shaping the future of retail. Hoyle’s insights into this emerging trend offered a glimpse into the potential of flexible retail spaces in enhancing consumer experiences.

Top 100 Retail Influencer Tim Nash was not to be missed, sparking lively discussions with his assertion that Physical Retail is far from over - it just requires a shift in perspective. Nash’s thought-provoking ideas challenged the narrative around the future of brick-and-mortar retail, invigorating attendees to think outside the box.

On the second day, James Breaks from the rpa:group took attendees through the evolution of brand storytelling. His comprehensive analysis of the impact of COVID-19 on customer attitudes provided invaluable insights into retail strategies in the post-pandemic era.

John Abbate from Save The High Street introduced the innovative Vacancy Partnership initiative, presenting an optimistic view of the evolution of the high street and the future opportunities in retail.

The team from Backlash and Dr Sam Bunting were an exciting addition, revealing the secrets behind the success of disruptive pop-up stores. Their insider view into the mechanisms that make these stores outperform their counterparts was an eye-opening session.

Retailing Specialist and Published Author Ghalia Boustani wrapped up the forum, exploring the transition from “storytelling” to “storyliving” in pop-up stores with a focus on experiential marketing. Boustani’s presentation was a fitting

conclusion, underscoring the power of immersive experiences in modern retail.

Another highlight was the riveting Graduate Challenge. The event, sponsored by the British Display Society, brought together some of the UK’s finest students from five prominent colleges, turning the Business Design Centre into a battleground of creativity, innovation, and design acumen.

The Graduate Challenge was an electrifying showcase of emerging talent, featuring competitors from Hertford Regional, Hugh Baird Liverpool, Windsor Forest, London College of Fashion, and Technological University Dublin. These young visionaries presented their innovative design concepts, each aiming to win a highly coveted placement.

With each presentation, it was apparent that the judges had a challenging task on their hands. The level of creativity, ingenuity, and technical skill displayed by these young designers was truly remarkable. It wasn’t just a competition; it was an awe-inspiring exhibition of the future potential of the industry.

The judges deliberated extensively, weighing the merits of several exceptional entries. Each presentation stood out in its own unique way, reflecting the diverse talents and innovative approaches of the participants. However, after much consideration, the British Display Society Centre of Excellence Award was conferred upon a truly deserving candidate - Technological University Dublin.

The winning entry from Dublin TU represented the pinnacle of innovation, demonstrating a profound understanding of visual merchandising and display principles, a unique creative vision, and a high degree of technical proficiency. Their compelling concept resonated deeply with the judges, setting them apart in this fiercely contested challenge.

The SDEA Networking Lounge also played host to meetings and brainstorming sessions. The atmosphere within the lounge was one of collaboration and mutual respect, underlining the communal spirit of the industry. Whether it was a casual chat over coffee or an in-depth discussion on the future of visual merchandising, each interaction within the Lounge was a chance to learn, inspire, and be inspired. For exhibitors, the Networking Lounge provided SDEA members a relaxed yet professional setting to connect with potential clients, discuss business opportunities, and even strike deals. For visitors, it served as a space to unwind, reflect on the wealth of information gained from the event, and plan their next steps.

The highly positive reception of the show cements the VMDS’s status as an annual highlight in the retail calendar, a must-attend event for all professionals and enthusiasts in the industry. It offered valuable takeaways for everyone, from established businesses and emerging designers to students and curious observers. And it promises to continue this tradition of excellence and inspiration in the future.

The Visual Merchandising and Display Show will once again light up the Business Design Centre in London on the 16th and 17th of April, 2024.

Nort is a track spotlight made from renewable, recyclable, and reusable bio-plastic blends. It is 3D printed, assembled here in the UK and proudly bears the Made In Britain mark.

3D printing is waste-free and dramatically reduces production carbon emissions and the carbon miles from shipping (typically from East Asia).

Patent Pending VenTEC ® technology increases cooling across key bioplastic lighting components. Heat is directed away from the LED and driver, allowing them to run at a lower temperature which also increases the life span and overall efficiency of Nort.

A modular design approach means components can be upgraded or replaced with ease, enabling the latest and most energy-efficient components to be used.

Nort is made from:

1. GreenTEC Pro

2. NonOilen

Both offer the above benefits with excellent mechanical and thermal stress resistance qualities, high levels of impact resistance and high optical quality.

Nort GreenTEC Pro

• Made from 100% renewable raw materials

• Biodegradable

• Free of silicone

• Industrially compostable

• RoHS, REACH and FDA compliant, meaning materials are free from many toxic chemicals

• Available in 7 colours including black, white, and graphite

Nort NonOilen

• 100% bio-based - it starts from the soil and ends in the soil making it a true circular product. Plants used to make it consume greenhouse gas emissions compared to standard plastic which is made from petrol-based polymers which contribute to greenhouse gas emissions

• 100% biodegradable with industrial composting, emitting only water and carbon dioxide with nutrients that can be returned to the soil

Left: NORT-Black

• Retains its mechanical properties after being reused up to 12 times so at the end of a lifecycle in-store, it can be returned for 100% recycling and reuse

• Available in Silk colour

Colt Bio

Colt Bio is our first 3D-printed and UK-assembled recessed lighting option. It is available in outputs up to 27w. Colt Bio is made from the same recycled, recyclable and (in certain materials) compostable bioplastic filaments as Nort. These materials, coupled with its modular design mean it can be upgraded easily so Colt Bio can be left in use for many years and only recycled at the very end of its working life. 3D printing allows for the outer bezel to be produced to any diameter up to 300mm, so it is a perfect solution to retrofit into existing ceiling holes.

If you are working towards achieving net zero, then investing in Nort is a great sustainable solution. Visit our website and LinkedIn page for example projects and more information.

Contact Sales Director, Matt Carrington on +44 (0)1733 345265, +44 (0) 7921 823725, matt. carrington@shoplight.lighting,

Left: Colt Bio

Below: NORT-nonoilen-2

DOROTAPE

Dorotape has expanded its range of sustainable media with the introduction of five new products made using up to 120 recycled 1.5L PET bottles and coated with a water-based adhesive.

The range includes both printable films with matching laminate as well as a polished silver and gold finish are suitable for both internal and external use with an outdoor durability of up to 3 years on to smooth, flat surfaces.

All films are from leading European manufacturer ASLAN and Dorotape are proud to have been awarded Gold Distributor status for this range in the UK.

www.dorotape.co.uk

ROCKPANEL

Northgate Yard, a leisure hub with community and Rockpanel at its heart

The stylish Bridgwater complex is part of a scheme which includes a cinema, restaurants and rejuvenated green space. Corstorphine & Wright were project architects with Willmott Dixon acting as main contractor. The facade features triangular and diamond shapes in a mix of designs, from the Colours and Metals ranges and from the Chameleon offering with its constantly changing spectrum of colours. With outstanding fire-safety and sustainability credentials and an unrivalled range of designs, Rockpanel truly enable specifiers to realise their most creative ambitions.

www.rockpanel.co.uk/inspiration/northgate/

The many benefits of entering awards

Antony Behiels - Shop and Display Equipment Association

A Shape-the-Future study, surveying 400 business decisionmakers, unveiled an intriguing trend: an overwhelming 82% of participants acknowledged that awards played a significant role in their purchasing decisions for products and services. Furthermore, 76% concurred that awards hold substantial importance in generating business and enhancing brand value. In an increasingly competitive market, business awards offer a trusted third-party endorsement, instilling confidence in customers and partners while fostering stronger business relationships.

The Value of Awards in Marketing and Brand Awareness: Often underestimated, awards can play a crucial role in a company’s marketing strategy. Even being shortlisted as a nominee can generate significant brand awareness, introducing your business to a broader audience. Winning an award, on the other hand, can create new opportunities, forge connections, and pave the way for further growth.

The Creative Retail Awards - A Catalyst for Innovation and Excellence:

The Creative Retail Awards were established with a clear vision: to showcase entrants to a global audience and celebrate the finest achievements within the industry. These prestigious accolades have rapidly become a benchmark for innovation and excellence, honoring projects and products that exemplify the highest standards of ingenuity and performance.

A Platform for Industry Leaders and Visionaries:

By participating in the Creative Retail Awards, your business is placed at the forefront alongside some of the most influential retailers, designers, and manufacturers worldwide. This exposure elevates your profile within the industry and expands your reach on a global scale, creating invaluable networking opportunities and opening doors to potential collaborations.

Don’t Miss the Opportunity - Enter Today:

There’s no better time than now to seize the chance to propel your business to new heights. Enter the Creative Retail Awards and let your accomplishments shine among industry leaders and visionaries. Visit www.creativeretailawards.com to submit your entry before it’s too late, and unlock the vast potential that awards can bring to your business and brand.

Scan to view the 2023 categories