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Key to success
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Mapping out these options, White said the main products of interest to retailers include self-cling vinyl, which she described as an “excellent” way to install short-term, removable, repositionable and reusable graphics in the store environment. This vinyl can be applied by staff rather than professional fitters, in turn reducing carbon footprint through travel, wastage and cost. It is also 100% recyclable at end of life.
Another solution that should be on the radar of retailers is self-adhesive vinyl and paper, which White said offers an easy way to update interiors, highlight promotions, cater for seasonal changes and create interest across all areas of the store environment.
“With many different options available, specification of the right material for each project ad application is key to success,” White said.
Keeping this in mind, White opened up about the products available from Antalis to help with surface-based work.
Firstly, Coala Magic Cling is a PVC-free, statically charged self-cling vinyl available in clear and white options. White said this is ideal for use on glazing and most flat surfaces for up to three months without the need for adhesive or tape. Made from polypropylene, it is also 100% recyclable.
Another option from Antalis is Coala Paper Stick, a PVC-free alternative to traditional PVC vinyl. Made from FSC-certified paper and a waterbased acrylic adhesive, the Coala Paper Stick range offers solutions to cover most short-term indoor wall applications.
Finally, Coala PP Stick is billed by White as “ideal” for indoor and outdoor sign and display graphics applied to smooth surfaces. The Coala PP Stick range is available in white gloss and matt finishes and comes with water-based adhesive in a choice of removable, permanent and high tack. Made from polypropylene, it is PVC-free and 100% recyclable.
From speaking with a number of suppliers, it is clear to see the opportunities available to retailers when it comes to maximising the use of surfaces. Add in that there are plenty of different products to work with when producing displays, and there should be lots of food for thought for future campaigns.
