Taking the environment seriously

Another area retailers may look to address is décor; switching to more sustainable materials with interior and exterior displays can have a significant impact on a retailer’s environmental credentials.

Soyang Europe offers a wide range of printable media materials, with many of its products used for retail displays. Included in this collection are a number of sustainable solutions that retailers can use to produce more planet friendly displays without having to compromise on quality.

“As to why the environment and sustainability be important to retailers, to put it simply, consumers are becoming increasingly concerned about the environmental impact of their purchases,” Mark Mashiter, managing director of Soyang Europe, said.

“Showing that you are taking the environment seriously within your business can help boost your reputation. It can also increase your customer base as you are able to offer a wider range of products are services to more people.”

Mashiter went on to say that he believes everyone, both inside and outside of business, has an ethical responsibility to take the environment into consideration. He added that by not making changes or opting for more planet friendly solutions could impact both your own business and the world around us.

“There is the possibility that you could lose money as you do not offer an environmentally friendly or sustainable alternative and consumers have to go elsewhere,” Mashiter said.

“We offer a variety of environmentally friendly materials such as PVC-free and recycled polyester. Our partners in China are also constantly working on developing the way our materials are manufactured to make sure the process is as environmentally friendly as possible.”

Picking out some of the solutions from Soyang, Mashiter highlights both the Recytex and Biotexs range from partner Endutex, as well as products from Decal, which produces self-adhesive materials with the slogan ‘go green’. Decal materials are produced using energy efficient UV adhesive curing methods and non-PVC adhesive ranges.

As for products that have been developed in house at Soyang Europe, Mashiter said the Solar collection of non-PVC banner materials suitable for indoor and medium-term outdoor use. As PVC is considered to be the single most environmentally damaging of all plastics, the non-PVC feature is critical.

Meanwhile, the Solar series is based on polythene terephthalate and can be recycled according to the international plastic code one through most recycling programs.

“Solar is the truly innovative textile-based banner, aiming to be the perfect replacement for PVC with extremely similar features,” Mashiter said. “It is 100% PVC-free and phthalate-free, and can also be made from recycled yarns, offering greener alternatives for our clients and create a more sustainable future for humanity.”

While switching your lighting or décor may seem relatively simple steps, this can have a huge impact on overall environmental impact. Working with knowledgeable suppliers such as those mentioned here could give you a significant advantage over the competition and help you win the long-term support of consumers.