SHOPPING FOR SUSTAINABILITY

By Rob Fletcher

There is no escaping the subject of sustainability. A hot topic for some time now, the onus is very much on businesses of all shapes and sizes to act in order to ensure they are operating in the most environmentally friendly was as possible.

But why is this so important? To put it simply, without putting place sustainability measures in place or changing the way you operate, then you risk getting left behind. Many consumers are very much in tune with the issue and favour those brands that reflect their own views, so it is in the interest of the retailer to take action.

While this may seem rather daunting at first, the good news is that there are plenty of easy, often costeffective, steps that retailers can do to paint them themselves in a “greener” light, all without having to commit too much time or resources. Here, we speak with two suppliers that very much have their fingers on the pulse of sustainability to find out more about the options available to retailers seeking to bolster their environmental credentials.