Shoptalk Creative Retail Awards Honour 2023's Global Design and Display Trailblazers and Innovators The prestigious Awards Ceremony dazzled industry professionals who gathered to recognise and celebrate the pinnacle of retail, leisure and hospitality design and innovation from around the world at Proud Embankment, London, on September 21st. The twenty Award categories spanned a spectrum from the sectors - from pop-up stores to bar and restaurant design, innovative store design to sustainability, omni-channel and digital experiences.
Inside this issue: CREATIVE RETAIL AWARDS 2023
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MEMBERS’ NEWS
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DIARY DATES
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Shop and Display Equipment Association 24 Croydon Road Caterham Surrey CR3 6YR T: 01883 348911 F: 01883 343435 E: enquiries@sdea.co.uk www.shopdisplay.org Editor: Antony Behiels October 2023
The Judging Panel of 2023, who commented: “As usual this year’s Creative embraced the Creative Retail Awards’ Retail Awards were on fire! What an principles of complete neutrality and amazing night honouring the very best in independence, included Senior Leaders all things Creative Retail. It was real from the likes of Hammerson plc, celebration, showcasing the amazing Landsec, Save The High Street, design talent we have in this industry.” agencies, and trade publications. In a night filled with glamour, excitement, and The event was a testament to the of course fierce competition, the Highly industry's resilience and adaptability, Commended and Winners were showcasing how design and display announced as leaders in the industry. continues to evolve and captivate Awards Judge, Nathan Hicks, Commercial consumers in an ever-changing Director at B_RD and multiple Creative landscape. , Retail Award Winner in previous roles, Continued on Page 2.
Continued from Page 1. Each winner demonstrated a dedication to pushing boundaries, creating immersive spaces, and enhancing the customer journey. The evening brought together a diverse group of professionals from across the globe to celebrate the industry's most outstanding achievements. The event's success reaffirms London's status as a global hub for retail design and innovation. This year's Winners included projects and designs from: Bloomingdales, IKEA, LK Bennett, The Ivy Asia, Goucho and Mars - with FLANNELS Liverpool Flagship winning the coveted Store Design of the Year. The SDEA Team were delighted with the number of Members who scooped Winner and Highly Commended Awards on the night including: Unibox, StudioXAG, Peluca Studio, Morplan, Propability, Design4Retail and Kesslers London. For a visual journey through the event, including images and video, and to discover the complete list of Winners, Highly Commended, and Shortlisted entries, please visit www.creativeretailawards.com
The 2024 Awards will be open for entries soon with some exciting new categories, and as always it is free for SDEA Members to enter! Contact: t: 01883 348911 e: enquiries@sdea.co.uk w: www.creativeretailawards.com
BAR AND RESTAURANT Goucho Liverpool with Design LSM FOOD, BEVERAGE & SUPERMARKET Jeronimo Martins - Recheio Cascais, with CADA Design GRAPHICS, SIGNAGE & WAYFINDING Beauty Pie - Warehouse of Dreams, with Backlash INDEPENDENT STORE Cast Jewelry - Flagship Store
INNOVATIVE DISPLAY Lick Home - 65 Northcote Road LEISURE OR VISITOR ATTRACTION Trafford Centre/Game - Pokémon Art Through the Ages, with Once Upon A Time and the Trafford Centre
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LIGHTING DESIGN
Illuminated Flooring - The Ivy Asia Restaurants, with Unibox
OMNI-CHANNEL EXPERIENCE Karl Lagerfeld - Cara Loves Karl, with StudioXAG
OVERALL STORE COLLABORATION Tessuti - Liverpool Flagship, with Counterfeit Studio
POS/POP CONCEPT Mars - Colourworks 2.0. with Displayplan POP-UP STORE Coach - Tomorrow’s Vintage, with StudioXAG
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RETAIL EXPERIENCE
Pit Pass - Discount Tire, with ChangeUp SEASONAL OR TEMPORARY DISPLAY Dior Parfum - Harrods, with Practical Minds Ltd SHOPFITTING/FIT OUT Tessuti - Liverpool Flagship, with Counterfeit Studio STORE DESIGN OF THE YEAR FLANNELS - Liverpool Flagship, with Frasers Group STORE-IN-STORE OR CONCESSION
Haibike - High-Impact Experience Centre, with Design4Retail
SURFACES AND FINISHES Illuminated Flooring - The Ivy Asia Restaurants, with Unibox
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SUSTAINABLE DISPLAY
LK Bennett - Biodegradable Mannequins, with Morplan
TECHNOLOGY IKEA - Workspace Area, with Motion Mapping VM SCHEME Bloomingdales - Best Holiday Ever, with Peluca Studio
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Antalis (Stand 427) will be bringing substrate inspiration to the Cruise Ship Interior Expo, which takes place at London ExCel on 29-30th November 2023, by showcasing some key surface materials and products targeted at marine interiors. The Cruise Ship Interiors Expo event celebrates design, innovation and is the place to be for cruise ship interior insight and inspiration! Antalis will be showcasing its range of printable and customisable media materials, demonstrating the possibilities of print in ship interiors. Antalis’ Specification Consultants will be on hand with advice and ideas for creating unique and personalised spaces. Antalis’ stand will display an extensive portfolio of products ideally suited for use in ship interiors.
Coala Interior Film is a collection of aesthetic self-adhesive finishes, which create the illusion of raw materials without the complexities of construction. With over 480 easily applied film finishes available, from Wood, Stone, Concrete, Steel, Textile, Glitter and Colour, the options are endless. The Coala Interior Film range can help to limit waste by transforming existing walls and furniture and the majority with IMO marine and Euroclass B-s 1-d0 certification as well as a 10-year warranty. Visitors to the stand will also see the application of Coala Windows Décor, and Coala WallDesign. Whatever the requirement, from window, wall or floor, the Coala range offers solutions to enhance, change or update any marine interior environment, allowing the quick, convenient and cost-effective reinvention of spaces. Contact: t: 0870 607 9014 e: claire.white@antalis.co.uk w: www.antalis.co.uk
Noble Gift packaging Ltd were recently commissioned by the Watches of Switzerland Group to design and develop a luxury display system for their newly developed Mappin & Webb concept stores in York & Guernsey.
The brief required Noble to develop a display system that aligned with their new showroom design. It needed to be modern, flexible and befitting of a luxury brand. They were required to design and produce new jewellery displays and components which elevate the visual merchandising of diamond rings and jewellery collections. The new displays and components needed to be visually impactful, flexible to work across differing store types, space and product densities and be luxury in execution. The new system utilises soft micro-suede which was carefully colour matched to the brand colour way, alongside brushed nickel detailing. Underneath the components it cleverly uses magnets to hold the individual display items in place for neat VM standards, while also allowing the placement of metal pricing without the need for visible locators on the display. To complement the display and ensure the customer journey was seamless, the company also designed the presentation kit which included; brushed nickel counter top mirrors, presentation trays with interchangeable jewellery inserts, desk top pads and real leather drinks coasters. Contact: t: 020 8805 4111 e: sales@noblegift.co.uk w: www.noblegift.co.uk
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In the summer of 2023, Creative Idea had the pleasure of designing, producing, and installing this stunning multi-element retail campaign for a new fragrance launch, creating feelings of major summer vibes for shoppers instore and passersby. The photos capture the true beauty of each individual piece of boutique retail furniture, transporting the minds of the shoppers in Harrods straight to the Mediterranean island of Capri. Creative Idea supported with a suite of POS items including a showstopping oval shaped entry vestibule, a backwall display complete with plenty of shelving for product placement, and a window display featuring revolving hero products. Themes of lemon groves, tones of gold, and the distinctive Italian Majolica print ran through the printed artwork of this summer inspired campaign. Reusability was at the forefront of the client’s mind with this campaign. The Boutique window display was designed around a permanent structure fixed inside the main window frame allowing all promotional activity to be regularly updated with ease. This also helps going forward with waste reduction as the permanent construction creates a rotary solution.
Contact: t: 0116 255 2299 e: nicky@idealtd.uk.com w: www.creativeideagroup.uk.com
In the era of environmental consciousness, Hangers of London is proud to unveil a groundbreaking solution for the fashion industry. This new, patented, biodegradable hanger material is set to redefine the way we think about hanger manufacturing. As the world grapples with the environmental impact of plastic, Hangers of London can offer a sustainable alternative that is both innovative and ecofriendly. This biodegradable material is the result of years of research and development, providing a guilt-free solution for retailers. By choosing Hangers of London, you not only contribute to a greener planet but also enhance your brand's sustainability profile. Their hangers are designed to be robust, stylish, and, most importantly, completely biodegradable. The company is inviting forward-thinking retailers to join them in a pilot trial of their innovative hangers. By partnering with Hangers of London, you'll not only reduce your carbon footprint but also send a strong message to your customers about your commitment to sustainability. Together, you can lead the fashion industry into a greener, more responsible future.
Join Hangers of London in this exciting journey towards sustainability and make a positive impact, one hanger at a time. Contact Hangers of London today and be a part of the sustainable fashion revolution. Contact: t: 020 8885 3055 e: info@hol-group.com w: www.hol-group.com
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Delivering Barbie to London, Propability worked in partnership with Blue Kangaroo Design and Mattel to bring the windows of Selfridges and Hamleys to life for the launch of the film. Girl power at Selfridges Two windows were created by Propability for the famous department store using designs by agency Blue Kangaroo. A disco scene from the movie that included the real costumes worn by Margot Robbie and Ryan Gosling was delivered. The floor was printed and mounted to MDF to look like a retro bullseye dance floor. The back wall was made from Barbie pink, and gold shimmer panels that were fixed to painted MDF flats and the angled side walls were adorned with purple shimmer curtain that had coloured lights directed onto them to create an ombre effect. Prop elements included an array of hanging gold mirror balls in varying sizes and gold palms sat in gold metallic pots. The mannequins were purchased ‘off the shelf’ and adapted to take on the poses visualised by Blue Kangaroo from the movie, elbow and shoulder joints were adjusted and re-fibreglassed. Finally, a window frame housing chasing bulbs was made using MDF with a Barbie pink spray finish and movie logo applied. The second window at Selfridges was inspired by the Barbie Dreamhouse and incorporated a giant Barbie doll box within the window and giant replicas of a dressing table and chair were made, with oversized props sourced for the dressing tabletop mirror and cut-glass perfume bottle. Two mannequins were used, one was positioned inside the giant Barbie box and was sprayed pink to differentiate it from the ‘real life’ mannequin outside of the box. Both mannequins were dressed in costumes that Margo Robbie wore in the movie. Inside the giant doll box were Selfridges products, positioned where the accessories would be attached in a real-life Barbie doll toy box; a hat, bags and roller skates. These were suspended on clear acrylic rods attached to the back wall. The backdrop was painted sky blue to emulate the location of the dream house and a fretwork panel was cut using the B from the Barbie logo to create an internal backdrop.
Barbie at Hamleys For Hamleys Regent Street and Hamleys Westfield, ombre effect pink backdrops were created using a spray finish. Acrylic character cutouts slotted into large bases made of MDF spray painted pink to match the floor. Palm trees, logo and window vinyls were applied to each store. For Hamleys Regent Street, the Barbie logo was incorporated as an eye-catching light box within the backdrop and the palm trees were printed on clear acrylic to give the window more depth. Tyrone Cano, Head Honcho at Propability: “Working in partnership with Blue Kangaroo for Mattel was a perfect collaboration, all backdrops, vinyls, characters and overall design was created by Blue Kangaroo with us bringing the vision to life, sourcing, engineering and installing all windows to ensure all the elements came together for the final finish.” Contact: t: 020 8687 1030 e: info@propability.co.uk w: www.propability.co.uk Photography credit: Andrew Meredith
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Launching to an invited audience of designers and clients from multiple industries at Bounce, Old Street, London, MD Simon Wheeler hailed the event a 'huge success'. Stylo showed off the capabilities of their latest print technology during the course of the evening with a gallery of art pieces, printed with texture, movement and amazing Styglow neon inks, all under a black light setting. Guest appearances from Magician Jake Banfield and graffiti artist Luke Grant added further theatre to the event. The Kudu by swissQprint boasts ten colour channels, allowing two to be dedicated to StyGlow Neon ink, the others providing CMYK, Light Cyan, Light Magenta, Varnish & White. The Qprint is an excellent addition to their printer family, following the company ethos, 'Always Innovating In Print', says Wheeler. It prints to a size of 3240 × 2030mm and a roll width of 3200mm, with up to 50mm clearance allowing them to print to a wide range of substrates. It has strong environmental credentials – the machine runs off just 2.2kWh, equivalent to the average kettle, a first for such an industrial sized printer. When it comes to innovation, quality and speed in graphics, the Kudu has it all built into its DNA. Stylo can create eyecatching movement by adding a third dimension to the print process. Multi-layer ink printing allows for textured print, thick enough for braille and sufficiently detailed to replicate art masterpieces. Add spot varnish and you’ve got the full ticket. The company will be holding other events to celebrate the printer’s arrival at Stylo in the coming months. In the meantime, why not pay a visit to their production facility which has been described as a 'Playground for Creatives'. Contact: t: 01923 800666 e: info@stylographics.co.uk w: www.stylographics.co.uk
To anyone who thinks the 4-day week is just for office workers, think again. Ormiston Wire has been a family-run manufacturing business for 230 years and has now fully implemented a 4-day week. It is currently in safe hands with Mark Ormiston who has struck the perfect balance between the bottom line and worker satisfaction to create a company that works for everyone. The company stress an important point - this is what their workers want. A recent survey showed: 93% support reduced working time without loss of pay 97% said most important benefit would be a better work-life balance Ormiston Wire believe that manufacturers who are wanting to boost recruitment need a 4-day week.
They believe that with advances in automation technology, now is the perfect time to reduce working hours in the manufacturing sector; productivity stays high and you can recruit and hold on to staff much easier. Contact: t: 020 8569 7287 e: info@ormiston-wire.co.uk w: www.ormiston-wire.co.uk
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CREATIVE RETAIL AWARD WINNER 2023 As innovators of eMTBs, Haibike challenged Design4Retail to create an immersive retail destination for expert riders by executing a high-impact branded space on the mezzanine floor inside RaceCo Cycles’ premium cycle store in the West Midlands. It was vital that we created a space that was reflective of Haibike’s ethos and high-end product range by delivering a superior brand experience that would increase purchase desirability and preference. Following initial discussions with the brand, which included presenting a handful of mood boards and a menu of creative directions to understand the client’s preferences, “Industrial luxe” became our overarching design focus. Sitting at the top of the stairs, the Haibike brand adopts half of the store’s first floor space. Using the concession’s predetermined in-store location, we sought to wrap the shopper in the brand of Haibike. We also explored an array of design options that would incorporate elements of the outdoors into the visual merchandising areas. Since many Haibike customers undertake research online before viewing the products IRL, we saw it important to activate the space using technology to help customers to seamlessly navigate this omnichannel shopping journey. Alongside incorporating topographical forms into the plywood flooring of the display to depict mountainscapes and their elevation, we displayed lifestyle imagery and included biophilic design elements to help the customer to imagine the bikes in a more natural setting evoking an emotional connection with the product in the process.
The product-centric displays use a black mesh grid framing system that not only represents the structural aesthetic of the bikes, but also creates a flexible VM solution which helps to zone the space for a more purposeful customer journey. The 3D nature of the wall bays further contributes to the space’s overall interactivity, and as customers further immerse themselves with the brand and its products, they will notice embodiments of Haibike’s shark fin logo throughout the concession’s design. Upon exploring a myriad of digital touchpoint options, we implemented tablet devices displayed on lecterns so shoppers can easily view and cross-reference product specifications, as well as digital screens displaying campaign messaging and dynamic ‘lifestyle’ media portraying the brand’s personality. Together with displaying a selection of bikes and guiding the shopper from one side of the store to the other as they browse the range, a free-standing midfloor unit that sits between the opposing bays inspires customers to consider a selfie moment, working towards the brand’s objective of building “front-of-mind” awareness as they share the user-generated content on their social channels. Contact: t: 01455 203352 e: hello@design4retail.co.uk w: www.design4retail.co.uk
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Callaway Golf asked for Creative Idea’s expertise and support on a complete performance centre redesign at the prestigious Celtic Manor resort, as part of their ongoing High Performance Partnership strategy. Wanting to reflect a legacy of ‘golfing excellence’ in their existing Fitting Centre at the resort they asked for the company’s help to create a state of the art, custom fit environment for their clients. Creative Idea took the initial brief from concept creation, through technical development, to full manufacture and final installation, a truly comprehensive level of support and one that made it all hassle free for the client. They have transformed a rather tired looking room into a place where the Callaway customers will feel truly special, be immersed in the brand, and have plenty of opportunity to view and interact with a wide range of product. The design has made the on-site fitter’s life a lot easier with all the elements required for a successful fit on hand. Contact: t: 0116 255 2299 e: nicky@idealtd.uk.com w: www.creativeideagroup.uk.com
Supermarket shopping trolleys, specialist trolleys and a range of shopping baskets. At Formbar we supply a collection of high-quality products including: Shopping trolleys, specialist trolleys and a range of shopping baskets. We are also proud to say we are the UK’s only distributors of the Polycart trolleys - newly designed plastic trolleys with the environment in mind! We have new and used products available for both purchasing and hiring for whatever your needs may be. We also offer the option of own logo branding and a choice of colour on most products to personalise the product to your company. Our team are happy to help you find the perfect product so give us a call or email us to further discuss your requirements. Contact: t: 01235 850368 e: info@formbar.co.uk w: www.formbar.co.uk
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DIARY DATES 7 December 2023 SDEA Christmas Lunch London www.shopdisplay.org
16-17 April 2024 VM & Display Show Business Design Centre, London www.vmanddisplayshow.com
May 2024 SDEA AGM TBC www.shopdisplay.org
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September 2024 Creative Retail Awards London www.creativeretailawards.com