VM & DISPLAY SHOW REVIEW 2023

By Terry Clark

The 2023 Visual Merchandising and Display Show (VMDS) held at

prestigious Business Design Centre in London was an absolute feast for the eyes and the mind.

With thousands of visitors traversing the colourful displays, the energy was palpable, echoing with animated conversations, robust ideas, and creative innovation. From major brands to small, independent retailers, professionals from all corners of the retail sector converged to take part in the show.A vibrant testament to the strength and resilience of the physical retail industry amidst the ever-changing economic and technological landscapes.

Exhibitors displayed an abundance of creative solutions for window displays, instore design, pop-up shops, and events. From traditional design principles to contemporary techniques, the exhibition space was a veritable melting pot of inspirations, influencing and shaping the future of retail displays.

Mannequins of varying styles and forms, from realistic to abstract, brought to life the latest fashion trends, demonstrating their inherent ability to breathe life into clothing and accessories. From avant-garde to minimalist, the variety on show provided a comprehensive view of the versatility of mannequin design in retail storytelling.

A spectrum of lighting solutions was also on display, with exhibitors highlighting innovative ways to create mood, draw focus, and enhance product appeal. The technology innovations on show were particularly impressive, featuring advanced digital signage, AR/VR demonstrations, and AI-driven customer interaction tools. These showcased how the integration of cutting-edge tech can elevate the in-store experience to a whole new level.

Sustainable practices took centre stage with displays offering eco-friendly materials and energy-efficient solutions, reflecting the retail industry’s growing commitment to environmental stewardship. There were surfaces and finishes crafted from recycled materials, along with biodegradable props and fixtures, all embodying the ethos of sustainability without compromising on aesthetic appeal.

Signage and graphics were another key highlight, with companies demonstrating the powerful role of effective visual communication in retail settings. From bold, large-scale graphics to subtle wayfinding signage, exhibitors showcased a plethora of solutions designed to engage and guide customers throughout their shopping journey.

Creative agencies at VMDS added an intriguing layer to the wealth of exhibits on display. Renowned for their ability to craft compelling narratives, these agencies showcased their unique approach to visual merchandising, highlighting how they blend strategic thinking with creative execution to create unforgettable retail experiences.

The exhibitors at VMDS 2023 demonstrated a multi-dimensional approach to visual merchandising, marrying aesthetics with functionality, tradition with innovation, and commerciality with sustainability. The sheer range of offerings underscored the event’s commitment to addressing the diverse needs of today’s retail industry.

Returning for 2023 was the much-anticipated Retail Focus Forum, a vibrant two-day event that elevated the VMDS experience by offering visitors the unique opportunity to engage with some of the industry’s leading voices.

The forum kicked off on a high note with a captivating presentation from Simon Hampton, the Head of Visual Merchandising at Harrods. Attendees were treated to a behind-the-scenes look into one of the world’s most iconic stores and given an overview of the journey of creative brand partnerships. Hampton’s discourse was an enriching narrative on the importance of collaboration, setting the stage for the rich discussions that followed. His keynote was an eloquent testament to the power of collaboration in the retail industry. A particularly engaging portion of his address involved an in-depth case study of his recent work with luxury powerhouse, Dior, on their Christmas campaign.

Dr. Kerry Meakin from Technological University Dublin was another standout speaker, leading the audience on an intriguing journey through time to explore the Display Window as a Spectacle of Luxury across the ages. Her presentation beautifully tied the past to the present, highlighting the enduring allure of luxury in retail displays.

John Hoyle from Sook took the stage to share how his company’s unique pop-up spaces are transforming High Streets across the UK and shaping the future of retail. Hoyle’s insights into this emerging trend offered a glimpse into the potential of flexible retail spaces in enhancing consumer experiences.

Top 100 Retail Influencer Tim Nash was not to be missed, sparking lively discussions with his assertion that Physical Retail is far from over - it just requires a shift in perspective. Nash’s thought-provoking ideas challenged the narrative around the future of brick-and-mortar retail, invigorating attendees to think outside the box.

On the second day, James Breaks from the rpa:group took attendees through the evolution of brand storytelling. His comprehensive analysis of the impact of COVID-19 on customer attitudes provided invaluable insights into retail strategies in the post-pandemic era.

John Abbate from Save The High Street introduced the innovative Vacancy Partnership initiative, presenting an optimistic view of the evolution of the high street and the future opportunities in retail.

The team from Backlash and Dr Sam Bunting were an exciting addition, revealing the secrets behind the success of disruptive pop-up stores. Their insider view into the mechanisms that make these stores outperform their counterparts was an eye-opening session.

Retailing Specialist and Published Author Ghalia Boustani wrapped up the forum, exploring the transition from “storytelling” to “storyliving” in pop-up stores with a focus on experiential marketing. Boustani’s presentation was a fitting conclusion, underscoring the power of immersive experiences in modern retail.

Another highlight was the riveting Graduate Challenge. The event, sponsored by the British Display Society, brought together some of the UK’s finest students from five prominent colleges, turning the Business Design Centre into a battleground of creativity, innovation, and design acumen.

The Graduate Challenge was an electrifying showcase of emerging talent, featuring competitors from Hertford Regional, Hugh Baird Liverpool, Windsor Forest, London College of Fashion, and Technological University Dublin. These young visionaries presented their innovative design concepts, each aiming to win a highly coveted placement.

With each presentation, it was apparent that the judges had a challenging task on their hands. The level of creativity, ingenuity, and technical skill displayed by these young designers was truly remarkable. It wasn’t just a competition; it was an awe-inspiring exhibition of the future potential of the industry.

The judges deliberated extensively, weighing the merits of several exceptional entries. Each presentation stood out in its own unique way, reflecting the diverse talents and innovative approaches of the participants. However, after much consideration, the British Display Society Centre of Excellence Award was conferred upon a truly deserving candidate - Technological University Dublin.

The winning entry from Dublin TU represented the pinnacle of innovation, demonstrating a profound understanding of visual merchandising and display principles, a unique creative vision, and a high degree of technical proficiency. Their compelling concept resonated deeply with the judges, setting them apart in this fiercely contested challenge.

The SDEA Networking Lounge also played host to meetings and brainstorming sessions. The atmosphere within the lounge was one of collaboration and mutual respect, underlining the communal spirit of the industry. Whether it was a casual chat over coffee or an in-depth discussion on the future of visual merchandising, each interaction within the Lounge was a chance to learn, inspire, and be inspired. For exhibitors, the Networking Lounge provided SDEA members a relaxed yet professional setting to connect with potential clients, discuss business opportunities, and even strike deals. For visitors, it served as a space to unwind, reflect on the wealth of information gained from the event, and plan their next steps.

The highly positive reception of the show cements the VMDS’s status as an annual highlight in the retail calendar, a must-attend event for all professionals and enthusiasts in the industry. It offered valuable takeaways for everyone, from established businesses and emerging designers to students and curious observers. And it promises to continue this tradition of excellence and inspiration in the future.

The Visual Merchandising and Display Show will once again light up the Business Design Centre in London on the 16th and 17th of April, 2024.

Nort is a track spotlight made from renewable, recyclable, and reusable bio-plastic blends. It is 3D printed, assembled here in the UK and proudly bears the Made In Britain mark.

3D printing is waste-free and dramatically reduces production carbon emissions and the carbon miles from shipping (typically from East Asia).

Patent Pending VenTEC ® technology increases cooling across key bioplastic lighting components. Heat is directed away from the LED and driver, allowing them to run at a lower temperature which also increases the life span and overall efficiency of Nort.

A modular design approach means components can be upgraded or replaced with ease, enabling the latest and most energy-efficient components to be used.

Nort is made from:

1. GreenTEC Pro

2. NonOilen

Both offer the above benefits with excellent mechanical and thermal stress resistance qualities, high levels of impact resistance and high optical quality.

Nort GreenTEC Pro

• Made from 100% renewable raw materials

• Biodegradable

• Free of silicone

• Industrially compostable

• RoHS, REACH and FDA compliant, meaning materials are free from many toxic chemicals

• Available in 7 colours including black, white, and graphite

Nort NonOilen

• 100% bio-based - it starts from the soil and ends in the soil making it a true circular product. Plants used to make it consume greenhouse gas emissions compared to standard plastic which is made from petrol-based polymers which contribute to greenhouse gas emissions

• 100% biodegradable with industrial composting, emitting only water and carbon dioxide with nutrients that can be returned to the soil

• Retains its mechanical properties after being reused up to 12 times so at the end of a lifecycle in-store, it can be returned for 100% recycling and reuse

• Available in Silk colour

Colt Bio

Colt Bio is our first 3D-printed and UK-assembled recessed lighting option. It is available in outputs up to 27w. Colt Bio is made from the same recycled, recyclable and (in certain materials) compostable bioplastic filaments as Nort. These materials, coupled with its modular design mean it can be upgraded easily so Colt Bio can be left in use for many years and only recycled at the very end of its working life. 3D printing allows for the outer bezel to be produced to any diameter up to 300mm, so it is a perfect solution to retrofit into existing ceiling holes.

If you are working towards achieving net zero, then investing in Nort is a great sustainable solution. Visit our website and LinkedIn page for example projects and more information.

Contact Sales Director, Matt Carrington on +44 (0)1733 345265, +44 (0) 7921 823725, matt. carrington@shoplight.lighting,

Dorotape

Dorotape has expanded its range of sustainable media with the introduction of five new products made using up to 120 recycled 1.5L PET bottles and coated with a water-based adhesive.

The range includes both printable films with matching laminate as well as a polished silver and gold finish are suitable for both internal and external use with an outdoor durability of up to 3 years on to smooth, flat surfaces.

All films are from leading European manufacturer ASLAN and Dorotape are proud to have been awarded Gold Distributor status for this range in the UK.

www.dorotape.co.uk

Rockpanel

Northgate Yard, a leisure hub with community and Rockpanel at its heart www.rockpanel.co.uk/inspiration/northgate/

The stylish Bridgwater complex is part of a scheme which includes a cinema, restaurants and rejuvenated green space. Corstorphine & Wright were project architects with Willmott Dixon acting as main contractor. The facade features triangular and diamond shapes in a mix of designs, from the Colours and Metals ranges and from the Chameleon offering with its constantly changing spectrum of colours. With outstanding fire-safety and sustainability credentials and an unrivalled range of designs, Rockpanel truly enable specifiers to realise their most creative ambitions.