Retain Customers

First up to offer guidance is Shoplight. Founded in 2014, the company works with retailers, designers and their construction teams to design retail lighting environments. Focused on ensuring the longterm future for bricks and mortar retail, Shoplight offers a range of products such as lighting track, spotlights, downlights and linear light fittings.

Mark Shortland, managing director at Shoplight, said a large part of the company’s focus is to help retailers become more sustainable by providing them with more efficient lighting solutions.

“Importantly for retailers, consumer values are evolving,” Shortland said. “Consumers are more informed and more environmentally conscious; they are becoming increasingly aware of the impact of their purchases. Demand for brands that benefit society, and which are more sustainable is growing.

“A 2021 survey by Shopify found that 44% of global consumers are likely to buy from a brand with a clear commitment to sustainability. They also found that 62% of consumers were willing to adjust their lifestyles to reduce their environmental impact, a 57% increase from two years prior.

“Being sustainable may have been seen as an unnecessary and costly ‘nice to have,’ but