:The Secret to If you’re like a lot of employers, you’ve had Facebook fatigue for a while. The fact that your millennial employees are logged on to the site during work hours drives you crazy–so crazy that you’ve considered blocking it. No Facebook! No Deal! According to Cisco’s second annual Connected World Technology Report, which surveyed 1,400 college students age 18 to 23 and 1,400 young professionals under 30 across 14 countries, the ability to use social media, mobile devices, and the Internet more freely in the workplace can influence job choice–sometimes even more than salary. Here’s the bottom line: Millennials long to work for cool companies, and blocking Facebook is the fastest way to make your company look like a dinosaur. In fact, 40 percent of college students and 45 percent of young professionals said they would accept lower-paying jobs in exchange for those freedoms. You read that right. Less money! It’s clear that it is time to stop thinking of Facebook as productivity’s number one enemy, and start thinking of it as the answer to engaging Generation Y.
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Here are four reasons why Facebook is the secret to motivating Millennials: 1. Reaches Millennials Where They Are If you’ve tried traditional corporate incentive programs, you know that getting employees to use them (beyond the initial sign up) is half the battle. The answer, according to Jim Nichols of Forbes.com, is to “fish where the fish are.” Millennial fish, as we know, are swimming on Facebook. In fact, Price Waterhouse Cooper reports that 92 percent of United States’ Millennials belong to an online social network. The data is so overwhelming that it’s critical to view the Facebook/millenial connection as a no-brainer. That’s why facebook is the perfect home for your next program. Facebook has a big advantage over external Web sites with log-ins that may be forgotten, or old-fashioned rewards catalogs that may never get paged through. On Facebook, it’s all right there, easily accessed and updated in real time. Plus, since Gen Y tends to surf via smart phone, programs that reward out-of office habits (think wellness initiatives), are a perfect fit -- as users can participate while jogging on the treadmill or eating a healthy meal.
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