| 30 SD Biz - May 2020
Social Media for
BUSINESS
It is not enough for a brand to simply ‘be’ on Facebook, Twitter or Instagram. It is important to strive to generate engagement on social networks. In the current context, companies must know how to use the two-way communication that the internet provides and create a long-term relationship with the public.
The choice of social media channels where your company will be present is a fundamental point of your content marketing strategy. And to make this choice you must consider the characteristics of these social media channels and the profile of your customers. If you don’t know them, you are wasting the great potential of these social media channels.
But after all, what differentiates these social networks and how to know which ones to choose and what to put in them? That’s what we’re going to talk about now!
Facebook is the most popular social network and, therefore, it is the one where you are most likely to reach a large number of people. It is also the most versatile, as it allows posts in different formats: videos, photos, infographics, gifs, texts and links. Great for diversified, current content with great potential for sharing.
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Instagram is essential for brands looking to use social media to connect with current and potential customers. With high engagement rates and over 400 million monthly active users, it’s no surprise that gaining new followers on Instagram has become the number 1 priority for any business that uses the platform. Great for pictures and videos.
