2 minute read

Social Media for BUSINESS

It is not enough for a brand to simply ‘be’ on Facebook, Twitter or Instagram. It is important to strive to generate engagement on social networks. In the current context, companies must know how to use the two-way communication that the internet provides and create a long-term relationship with the public.

The choice of social media channels where your company will be present is a fundamental point of your content marketing strategy. And to make this choice you must consider the characteristics of these social media channels and the profile of your customers. If you don’t know them, you are wasting the great potential of these social media channels. But after all, what differentiates these social networks and how to know which ones to choose and what to put in them? That’s what we’re going to talk about now!

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FACEBOOK Facebook is the most popular social network and, therefore, it is the one where you are most likely to reach a large number of people. It is also the most versatile, as it allows posts in different formats: videos, photos, infographics, gifs, texts and links. Great for diversified, current content with great potential for sharing.

INSTAGRAM Instagram is essential for brands looking to use social media to connect with current and potential customers. With high engagement rates and over 400 million monthly active users, it’s no surprise that gaining new followers on Instagram has become the number 1 priority for any business that uses the platform. Great for pictures and videos.

YOUTUBE This is the social media of the videos. Having a channel on YouTube is like having your own “TV channel”. You can create thematic video series, organize your videos into playlists with different themes, make video tutorials, post interviews, show your products and much more. Make interesting videos and always well matched to your content strategy. OTHER SOCIAL NETWORKS Pinterest, Snapchat, Twitter… There are several other social networks. Several of them with many users and some even considered the “social networks of the moment”. But the fact is that new social media channels always appear, like the most recent trending social media app, TIK TOK, and that is precisely why it is impossible to be in all of them. So, before you start creating profiles on all new social media, analyze their characteristics and also their potential to attract new customers.

“I don’t have TIME”

Outsource social media services and earn from the experience of those who already do it! We understand that promoting customer interaction with your business is not always an easy task and it is time consuming. Outsourcing this service is an advantageous and time-saving solution.

Outsourcing the social media services is the guarantee that your company is in good hands and Your company will enjoy the best tools for management and analysis with monthly feedback on results and improvements. Without a headache, you will only reap the rewards of the strategies carried out!

From logo design to a complete creative & marketing strategy, we’ve got your business covered. We’re a Marketing Agency in North London that drives more traffic, generates conversions and increases sales for your business to ensure you have a strong advantage over your competitors.