| 16 SD Biz - May 2020
What is referral
MARKETING?
From the marketplaces and squares of ancient cities to the hustle bustle of a modern metropolises like London, the consensus has remained the same. The best way of doing business is via personal recommendation.
We have heard it said may a time “It’s not what you know. It’s who you know” What I like to add to that is “It’s what you know…. It’s not who you know……it’s how well you know them” Why? Because you are more likely to recommend someone you have a personal or business relationship
with, someone you know always delivers, someone reliable, someone professional. Your reputation rests in their hands once you have recommended them. Therefore, that type of person, that type of business, is the one we willingly recommend.
How do our business meetings/business groups work? The businesspeople in the group work to a professional code of ethics which enrols everyone to a high standard. They meet weekly and do their upmost to help and support each other by doing two simple things: 1. Recommending each other where possible 2. Sharing contacts where possible. The business meeting has a 20-point agenda which focuses on generating weekly new business for the participants. Business networking weekly and building strong relationships are what generate referrals and new business. In the last calendar year that exceeded £10 million of additional business! www.sophias-diary.com
