Contact Phone 440-256-0514 Email director@herbsociety.org Address 9019 Kirtland-Chardon Rd Kirtland OH 44094
Contents 3
INTRODUCTION
4
ABOUT HSA AND ITS MEMBERS
5
ABOUT THE HSA 2024 EDUCATIONAL CONFERENCE
6
CONFERENCE SCHEDULE
7
BENEFITS OF SPONSORSHIP
Introduction The Herb Society of America (HSA) is a 90-yearold 501(c)(3) membership organization dedicated to promoting the “use and delight” of herbs. Founded in Boston by a handful of curious female botanists and gardeners, HSA’s membership has grown from seven to more than 2,200. There are members in every state and several countries. The mission of HSA is delivered through webinars, online education, digital publications, social media, and an annual print journal - The Herbarist - one of America's oldest continually published horticultural journals. The Herb Society of America hosts a biannual educational conference that attracts members from all over the country. The location changes, as does the theme of the event, but the roots of the event remain firmly planted in the idea of “society” and community, gathering together, and peer learning. HSA's 2024 Educational Conference will be held June 20-21 in suburban Philadelphia, PA. The conference theme is Once upon a thyme...stories from the garden. Up-to two hundred out-of-town registrants and their guests will visit the area. The 54-member HSA Philadelphia Unit will act as hosts, sharing the best local gardens, attractions, cuisine, shopping, and more that Philadelphia has to offer!
3
About HSA and Its Members What is HSA? The Herb Society of America is a 501 (c)(3) membership organization and a community of herbal enthusiasts. There are more than 2,200 active individual and business members. HSA educates its members in the cultivation and use of herbs of all types, provides opportunities for members to exchange ideas and socialize, and presents wellresearched herbal information to the public. Two grant programs - the Samull Classroom Grant and the HSA Research Grant - provide funding to further the study of herbs. The first, serves children; the other, professional and academic researchers. Why Herbs? Herbs and humans were linked before written history and throughout every civilization. From the earliest recorded medicines, to plant dyes found in the pyramids, to hemp ropes strung on Viking ships, to trading cacao as currency, herbs have shaped civilizations. Who are HSA's Members? Members of HSA are drawn to the study of herbs because of the depth of the subject matter. Whether your area of interest is herbalism, cooking, perfumery, or anthropology, your herbal studies can last a lifetime. HSA members are largely female and above 60 years old. Many are retired. The largest concentration of members lives in the northeast and mid-Atlantic coastal regions and the south/southcentral regions of the US. Who are HSA's digital audience and social media followers? HSA has pivoted from an in-person and print education model to one that delivers most of its information digitally. Significant investment has been made in its online presence. This has allowed HSA to reach a growing, and diverse, digital audience. (numbers reflect average visitors) Face Book Followers - 136,000 (gardeners, home chefs, crafters, herbalists) Instagram Followers - 10,100 (gardeners, home chefs, book clubs)
Pinterest Followers - 1,100 (gardeners, home chefs, crafters) Quarterly Website Visitors - 16,500 (educators, students, gardeners, herbalists, researchers)
Book Clubs and Herbal Study Groups - 100 (members' monthly topic meetings) Digital Education and Website Registrants - 2,600 (home gardeners, cooks, crafters, new herbalists, students, artists, teachers) 4
The HSA 2024 Educational Conference Offsite Programs Pennsylvania Horticultural Society Community Gardens Tour and Lunch with Julianne Schrader Ortega, Vice President & Chief of Healthy Neighborhoods Northview Garden Tour and Lunch with garden author, Jenny Rose Carey
Onsite Workshops Pam McKee - Monoprints and Imagination Valaria Kremser - Herbarium Garden Journal
Conference Highlights Gathering the Herbal Community Together
Opportunity to Learn From Subject Matter Experts
Elizabeth Kennel - Make a Tussie-Mussie – Let it Speak for You! Karen Kennedy, Horticultural Registered Therapist and HSA Educator Adaptive Gardening: Herb Gardening the Accommodates the Gardener Melissa Bloom, HSA Archivist and Librarian - Secret Finds in the HSA Library
Time to Explore a Fascinating Location - Eat, drink and shop like a local
Spend Thyme on Thyme, Special Exhibit
Featured Presenters Nichole Juday Rhodes, Keynote Speaker - Beyond the Walls and Behind the Hedges: Philadelphia’s Private Gardens Keith Green - Growing Stronger Together: Empowering Communities through Pennsylvania Horticultural Society's LandCare Program Samuel Cusumano - Biodata Sonification – A Musical Story of Plants Dr. Lisa Meek - BiblioBotany: Artistic expression using the pages of books to create botanical sculptures Panel Discussion - Once upon a thyme…stories from the garden featuring: Jenny Rose Carey, moderator and panelist - Northview Garden; Keith Green, Senior Director of Landcare and Workforce Development, Pennsylvania Horticultural Society; Gregory D. Tepper, Senior Horticulturalist, Laurel Hill Cemetery
A Chance to Publicly Recognize the National HSA Award Winners and Members Milestone Anniversaries
5
Conference Schedule Working Sessions June 19
The Herb Society of America will hold a Board of Director's meeting on Wednesday, June 19. District meetings, Unit meetings, affiliate and business member meetings will encourage various interest groups to extend their stays and take in what the area has to offer.
Tours and Workshops June 20
America's Garden Capital is the perfect location for HSA's 2024 conference! Early arrivals can participate in optional offsite tours, trips to public and private gardens as well as journaling, art, and other workshops. A locally produced visitor's guide will encourage self-guided exploration of the area's excellent gardens, historic sites, museums, and restaurants. An Awards Reception and Dinner opens the event.
Presentations and Marketplace June 21
HSA will have six presenters participating in a keynote, panel discussion, and expert presentations. In between, registrants will have time to browse and buy from local vendors and participate in a raffle of donated items, not to mention picking up a signed copy of books authored by our speakers.
6
BENEFITS OF SPONSORSHIP HSA WELCOMES THE OPPORTUNITY TO WORK WITH POTENTIAL SPONSORS TO CREATE SPECIFIC PACKAGES THAT MEET THEIR MARKETING AND RECOGNITION NEEDS. PLEASE INQUIRE!
7
Thank you for your interest in The Herb Society of America’s 2024 Educational Conference!
Contact Phone
440-256-0514
Website
herbsociety.org
director@herbsociety.org
Address
9019 Kirtland-Chardon Road Kirtland, OH 44094
The Herb Society of America, Inc. is a registered 501(c)(3) nonprofit organization (EIN 34-1596261). Gifts to HSA are fully tax deductible to the extent provided by law.