Armr-moto Brand Book

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B A T T L E : R E A D Y


The Ultimate Warrior leaves no openings. Except in his mind... R i d e w i t h i n t e n s i t y, w i t h p a s s i o n , w i t h o u t l i m i t s , e x p e r i e n c e t h e m a g n i t u d e of vast landscapes, the majesty of the mountain ranges, the ferocity of sub-tropical planes. Journey through rough terrain, glide through ice water and fly through fire. Experience the inexhaustible fervour of adventure unbounded by restraint, be ready for anything, ready for the f i g h t . P r e p a r e f o r t h e b a t t l e . T h i n k l i k e t h e W a r r i o r. C h o o s e y o u r w e a p o n s . Choose ARMR Moto.

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A warrior must take care that his spirit is never broken... I n n e r s t r e n g t h c o m e s f r o m a n i n d e s t r u c t i b l e v i g o u r, w h i c h f i l l s t h e w a r r i o r w i t h c o u r a g e , p o w e r i n g h i m t o c o n f r o n t f e a r, p a i n , d a n g e r and uncertainty upon the battlefield. Keep your internal faith strong with the assurance of your external shielding from ARMR. ARMR provide the ultimate in rider protection. Inspired by the diverse landscapes and climates of Japan ARMR developed the Multi- Season Liner (MSL) devised initially for extreme adventurers who needed to travel as light as possible whilst remaining comfortable battling through many different climate zones and over a multitude of challenging terrain.

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The focussed mind can pierce through stone... The Samurai Warrior must possess the qualities of resilience, strength and robustness. He must brave all the challenges thrown at him in combat. His mind must be sharp and agile in order to r e a c t a g a i n s t a d v e r s i t y. T h e f o c u s s e d m i n d i s a t e s t o f d u r a b i l i t y and unnerving determination. ARMR apparel is made from thick, tough synthetic fabric built to withstand the battle. It is an indestructible force, designed to endure.

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Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win. 02

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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain... The warrior must take inspiration from nature, her power derives f r o m h e r e v e r e v o l v i n g v e r s a t i l i t y. I n b a t t l e y o u m u s t u s e y o u r i n t u i t i o n t o o u t w i t t h e e n e m y . To b e a b l e t o m o v e a n d r e a c t t o obstacles and adversity from moment to moment, you need a garment which moves with you, it must not hinder your attack. Mind and body must work as one. The lightweight Samurai armour allowed the warrior the freedom to fulfil his multitude of tasks. The ARMR Exact Fit System (EFS) provides the rider with all the adjustability needed to ensure a fit tailored to your body shape. Allowing you to find optimal comfort and flexibility when riding. Prepare yourself for the twists and turns of battle.

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Tomorrow’s battle is won during today’s practice... P r e p a r a t i o n i s t h e k e y t o v i c t o r y. H e w h o w a s t r a i n e d h i m s e l f t o perfection has nothing to fear upon the battlefield. He must be w e l l e q u i p p e d , h i s w e a p o n s m u s t b e a t h a n d r e a d y t o s t r i k e . To ensure you are ready for all that may fall in your path ARMR have ensured that all our garments work to suit your practical needs. Waterproof pockets and larger storage areas allow the rider to easily access his tools and gadgets so he is ready for anything.

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ENDURE

EMBRACE THE FORCE OF NATURE... Extreme adventurers need to travel as light as possible whilst remaining comfortable battling through many different climate zones and over a multitude of challenging terrain. A R M R ’s t e c h n o l o g i c a l l y a d v a n c e d c l o t h i n g i s d e s i g n e d t o p r o t e c t t h e w e a r e r a g a i n s t e x t r e m e w e a t h e r c o n d i t i o n s t o k e e p t h e r i d e r w a r m a n d d r y o n t h e i r j o u r n e y. S p e c i a l l y d e s i g n e d f o r m o t o r c y c l e w a r r i o r s ; A R M R ’s r a n g e i s b u i l t t o e n d u r e .

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MSL Multiseasonal liner

ARMR WATER CONTROL ARMR garments utilise 3 different water control technologies which all feature breathable membranes which allow sweat out whilst stopping rainwater getting in. Choice of material is specified by ARMR designers depending on garment type and intended usage:

Reissa® Water-proofing REISSA® is Armr’s premium trademarked waterproof fabric. REISSA® has outstanding waterproofing qualities and achieves ultra-high vapour transmission thanks to a breathable hydrophilic polyurethane membrane. This extremely durable material is designed to provide real comfort in extreme weather conditions.

DRY TEK DRY TEK is a high quality fabric especially designed to keep motorcycle riders dry and comfortable. The core technology consists a high absorption fabric which ‘wicks’ moisture away, and a breathable membrane which allows that moisture to escape and quickly evaporate on the garments surface. Additionally, DRY TEK materials are waterproof and wind-resistant.

MSL consists of 3 layers: The jacket outer, a removable Dry-Tek waterproof and breathable membrane layer, and finally a base Thermoline liner. The thermal and waterproof layers can easily be removed depending on the weather. This technology is ideal not only for riders who choose to ride all year round but also for distance riders who find themselves riding through climate extremes from bitter, icy cold to hot and sunny conditions all in one day.

TLS TRIPLE SEAM Technology TLS provides extra durability and endurance for even the most intrepid ARMR warriors. Essentially a three-fold stitching technology, TLS gives garments a super strong seam structure. This provides additional strength and support within your motorcycle garment which dramatically reduces the risk of tearing around critical ‘high-wear’ areas of the body, such as the elbows and knees.

ARMRTEX Water-proofing Armrtex is ARMR’s own brand entry-level waterproof system. Designed to provide just the same performance benefits as DRY TEK, Armrtex keeps the rider cool and dry in exactly the same way allowing sweat vapour to pass one way but stopping rain coming back in the other.

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DETACHABLE THERMOLINE LINER A heat retaining thermal inner liner designed to keep the rider warm, this liner can easily be removed for milder riding conditions

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PROTECTION

Preserve, Defend and shield... To v e n t u r e b r a v e l y i n t o t h e u n k n o w n r e q u i r e s p r e p a r a t i o n . S a f e t y i s k e y f o r a n y w a r r i o r, A R M R c l o t h i n g p r o v i d e s t h e u l t i m a t e p r o t e c t i o n t o s h i e l d a g a i n s t a d v e r s i t y. Ride safe in the knowledge that ARMR garments are designed to give the highest level of protection. All garments adhere to European Safety Standards and have a durable, tough outer shell to safeguard the rider in battle.

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AEL ARMR ELectro luminescence ARMR have devised a battery powered safety light system called ‘AEL’ (ARMR Electro Luminescence) which can be built into the garment itself. Unlike gas charged or filament bulbs, AEL utilises phosphorescent materials which glow when exposed to a small electrical current. AEL bulbs are cool, low power and can be physically very thin (almost ribbon like), which makes the system ideal for integration into ARMR garments. The light given off by AEL garments is also very soft, with no irritating glare. Presently AEL is an optional extra on the Katsura jacket.

CE Mark ARMR equipment features a whole range of protective armour depending on a garments intended use and desired performance characteristics. These include systems for shoulder, elbow, forearm, back, hip, knee and lower leg protection. ALL ARMR impact protectors are manufactured to a very high quality, and ALL meet or exceed relevant European safety standards relating to motorcyclists protective clothing, each protector tested by measuring transmitted forces when impacted by a falling mass. The ‘CE’ mark is your guarantee of EEA regulatory conformity - ALWAYS insist on it.

ARMR Ballistic nylon A thick, tough, synthetic nylon fabric originally developed by the DuPont corporation as a material for flak jackets to be worn by WWII airmen to protect them from flying debris and fragmentation caused by bullet or artillery shell impacts. The material can be produced in differing weights, or ‘denier’ (Dn) which is a measure of the linear mass density of the fibres. ARMR designers specify denier carefully to ensure just the right balance of flexibility, weight and protection depending on a garments intended use.

EFS Exact fit system EFS provides the rider with all the adjustability needed to ensure a fit tailored to their body shape, allowing all riders to find optimal comfort. EFS critically enables a level of adjustment at 4 key areas; neck, arm, waist and hem. These are all ‘critical zones’ which can allow ingress of water, rain, snow and UV rays; compromising the entire garment, and spoiling your riding enjoyment.

Vision tech reflective panels

3d bubble back ARMR’s 3D ‘Bubble Back’ technology comprises of an insert consisting of multiple air pockets to create a ‘layer’ of fresh air within the garment. This allows air to circulate through the garment keeping you cool, comfortable and as a result less fatigued.

Many ARMR garments now feature ScotchliteTM or Vision Tech reflective visibility panels, which are fully integrated into the design. Reflective material enhances your safety at night and in low visibility situations, creating a bright image by returning light back to its original source.

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Flow with whatever may happen, and let your mind be free: Stay centered by accepting whatever you are doing. This is the ultimate.



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NOW Choose your weapons: V i s i t T H E A R M O U R Y at w w w . armr - mo t o . c om

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