App4food free industry report

Page 1

FIRST PUBLISHED AUGUST 2015

Join today @ app4food.co.uk

YOUR

FREE FOOD INDUSTRY REPORT

How mobile technology is driving business within the UK food industry Shouldn’t YOU pick up on it? sponsored by

“APP4FOOD is definitely the smart and efficient new way of running your business, I cannot recommend them enough” Sonia – Business Owner

Connect. Inspire. Grow.


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Why not

have your cake and eat it?

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Can you afford not to be online? Consumers now expect your business to be visible online, easily accessible 24/7and viewable at the touch of a few buttons. It’s the world we live in and the world that tomorrow’s generation are growing up in.The internet has

Welcome...

already had a massive effect on a number of industries who’s leaders had fought against the tide of “being online”. Just look at video rentals and businesses such as “Blockbuster” or even the travel industry where 74% of holiday goers booked their trip online in 2013. With constantly evolving technology and a worldwide shift towards mobile commerce, the food industry is on the cusp of massive online integration and as with most trends, the early adopters are those that will gain a huge head start and thrive whilst others struggle to keep up.

91% of Adults now own a smart phone and it is predicted that by the year 2019, £32 billion of retail sales will be made directly via a mobile device – rising to £53.6 billion by 2024. Richard Lowe, Head of Retail and Wholesale at Barclays describes the growth of mobile phone devices as “one of the most important developments in retail over recent years.” In today’s market place being online is no longer a choice, it’s a necessity and those businesses that are embracing this brave new world are reaping in the rewards of increased profits and lower costs – none more so than in the restaurant and takeaway sectors.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Why not

have your cake and eat it?

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Can you afford not to be online? Consumers now expect your business to be visible online, easily accessible 24/7and viewable at the touch of a few buttons. It’s the world we live in and the world that tomorrow’s generation are growing up in.The internet has

Welcome...

already had a massive effect on a number of industries who’s leaders had fought against the tide of “being online”. Just look at video rentals and businesses such as “Blockbuster” or even the travel industry where 74% of holiday goers booked their trip online in 2013. With constantly evolving technology and a worldwide shift towards mobile commerce, the food industry is on the cusp of massive online integration and as with most trends, the early adopters are those that will gain a huge head start and thrive whilst others struggle to keep up.

91% of Adults now own a smart phone and it is predicted that by the year 2019, £32 billion of retail sales will be made directly via a mobile device – rising to £53.6 billion by 2024. Richard Lowe, Head of Retail and Wholesale at Barclays describes the growth of mobile phone devices as “one of the most important developments in retail over recent years.” In today’s market place being online is no longer a choice, it’s a necessity and those businesses that are embracing this brave new world are reaping in the rewards of increased profits and lower costs – none more so than in the restaurant and takeaway sectors.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Time to

bring home the bacon

“Mind blowing stats & quotes

that demonstrate just how much of an impact mobile commerce will have...” • Sales via a mobile device are set to rise by over 300% during the next four years, representing sales of just under £32 billion.

Interesting Statistics

• At 23.7%, almost a quarter of 18-24 year olds use their mobile devices for seven or more hours per weekday.

• Food and grocery shopping claims the largest proportion of mobile

expenditure with £2.6 billion spent via mobile devices in 2014 and £8.8 billion forecast for 2019.

• Nearly 40% of consumers are using their laptops and desktop computers less The aim of this report is to show you just how simple getting your business online

and “mobile friendly” can be whilst also demonstrating the HUGE benefits that you will be able to take advantage of. It doesn’t have to be complicated or expensive. In fact, with recent advances in technology it is quite the opposite…Don’t just take our word for it though.

“We had tried another App company before, and in 6 months we did not

receive a single order. App4Food showed us how they were different and we are amazed at how successful we have been, and we now receive hundreds of orders a month” Julie - Business Owner

“Within the first 3 months of joining we were saving over £1500 per month by moving our customers on to the App and Website provided by App4Food, and the savings continue to grow” Neil - Takeaway Owner

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

frequently for shopping online since the rise of m-commerce.

• 73% of UK shoppers predict they will spend more on their mobile this year. • 48% of UK millennials said that a poor mobile experience would make it less likely for them to use a business.

• Almost half of mobile users (up from 26% in 2013) are now routinely making payments through their mobile devices.

With statistics so strong and such a rapidly expanding market place for

m-commerce, there is no getting away from the fact that mobile will be the

fastest growing retail sales channel over the next 10 years – convinced yet?...


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Time to

bring home the bacon

“Mind blowing stats & quotes

that demonstrate just how much of an impact mobile commerce will have...” • Sales via a mobile device are set to rise by over 300% during the next four years, representing sales of just under £32 billion.

Interesting Statistics

• At 23.7%, almost a quarter of 18-24 year olds use their mobile devices for seven or more hours per weekday.

• Food and grocery shopping claims the largest proportion of mobile

expenditure with £2.6 billion spent via mobile devices in 2014 and £8.8 billion forecast for 2019.

• Nearly 40% of consumers are using their laptops and desktop computers less The aim of this report is to show you just how simple getting your business online

and “mobile friendly” can be whilst also demonstrating the HUGE benefits that you will be able to take advantage of. It doesn’t have to be complicated or expensive. In fact, with recent advances in technology it is quite the opposite…Don’t just take our word for it though.

“We had tried another App company before, and in 6 months we did not

receive a single order. App4Food showed us how they were different and we are amazed at how successful we have been, and we now receive hundreds of orders a month” Julie - Business Owner

“Within the first 3 months of joining we were saving over £1500 per month by moving our customers on to the App and Website provided by App4Food, and the savings continue to grow” Neil - Takeaway Owner

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

frequently for shopping online since the rise of m-commerce.

• 73% of UK shoppers predict they will spend more on their mobile this year. • 48% of UK millennials said that a poor mobile experience would make it less likely for them to use a business.

• Almost half of mobile users (up from 26% in 2013) are now routinely making payments through their mobile devices.

With statistics so strong and such a rapidly expanding market place for

m-commerce, there is no getting away from the fact that mobile will be the

fastest growing retail sales channel over the next 10 years – convinced yet?...


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Fancy a

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

“Google will punish you if you’re not mobile friendly”

bigger slice of the pie?

A mobile optimised website will often look completely different to the “desktop”

version of your website. It should be fast loading, easy to navigate and yet still incorporate all of the functions you would expect to see on a normal website.

Are you visible?

Mobile optimised websites have been proven to improve the user experience, they also increase the average time spent on your website, give you a big advantage

over your competition and improve your rankings in the search engines, Google in particular.

In May 2015, Google announced that there are now more searches on a mobile

device than on computers in 10 countries including the US and Japan. It won’t be long until the UK follows suit. Because of this huge surge towards mobile users,

Google is now putting a large emphasis on browsing with mobile devices and it is If you’ve ever browsed online on your mobile device the chances are you’ve come

across a website on your phone that took what felt like an age to load. If you stayed the course, which many won’t - you only have roughly 4/5 seconds before most browsers will go elsewhere - you were probably greeted by a website that was

impossible to use because everything seemed to be in the wrong place and the text was so small that you could barely make it out.

putting mobile users first.

This means that if your site is misconfigured for smart phone users or your

website is just not mobile optimised, you are likely to see a drop in your rankings when people search for your business online. Not only does this make it harder for your customers to find you, it makes it easier for your customers to find

competitors that do have a mobile optimised website and there’s every chance

Most websites are designed to look great on a traditional desktop computer or

laptop. However, times are changing and it won’t be long before users browsing

the internet on their mobile phone over takes consumers browsing the internet on their computer. In fact, that over-take is set to happen this year.

FOOD FOR THOUGHT that you could be losing customers because of this.

There’s also expected to be a “site speed penalty” for slow loading websites on mobile devices which again could see your website tumble further and further

down the results pages, rendering it almost invisible to those searching for you.

Given the shift in attitudes towards mobile, it makes sense to invest in a website

that functions properly and is optimised for a mobile device when that is where the majority of your visitors are going to be coming from.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Fancy a


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Fancy a

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

“Google will punish you if you’re not mobile friendly”

bigger slice of the pie?

A mobile optimised website will often look completely different to the “desktop”

version of your website. It should be fast loading, easy to navigate and yet still incorporate all of the functions you would expect to see on a normal website.

Are you visible?

Mobile optimised websites have been proven to improve the user experience, they also increase the average time spent on your website, give you a big advantage

over your competition and improve your rankings in the search engines, Google in particular.

In May 2015, Google announced that there are now more searches on a mobile

device than on computers in 10 countries including the US and Japan. It won’t be long until the UK follows suit. Because of this huge surge towards mobile users,

Google is now putting a large emphasis on browsing with mobile devices and it is If you’ve ever browsed online on your mobile device the chances are you’ve come

across a website on your phone that took what felt like an age to load. If you stayed the course, which many won’t - you only have roughly 4/5 seconds before most browsers will go elsewhere - you were probably greeted by a website that was

impossible to use because everything seemed to be in the wrong place and the text was so small that you could barely make it out.

putting mobile users first.

This means that if your site is misconfigured for smart phone users or your

website is just not mobile optimised, you are likely to see a drop in your rankings when people search for your business online. Not only does this make it harder for your customers to find you, it makes it easier for your customers to find

competitors that do have a mobile optimised website and there’s every chance

Most websites are designed to look great on a traditional desktop computer or

laptop. However, times are changing and it won’t be long before users browsing

the internet on their mobile phone over takes consumers browsing the internet on their computer. In fact, that over-take is set to happen this year.

FOOD FOR THOUGHT that you could be losing customers because of this.

There’s also expected to be a “site speed penalty” for slow loading websites on mobile devices which again could see your website tumble further and further

down the results pages, rendering it almost invisible to those searching for you.

Given the shift in attitudes towards mobile, it makes sense to invest in a website

that functions properly and is optimised for a mobile device when that is where the majority of your visitors are going to be coming from.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Fancy a


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Let’s

keep the bean counters happy! A recent poll of UK diners found that customers actually prefer to make their table reservations online

and research indicates that 30% of table reservations are already made during restaurant close times. Today’s consumer prefers using technology rather than having to talk to a person on the end of the

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

“How to increase table reservations by 33%” Increasing Table Reservations

phone. Usually, it’s quicker, easier and frees up your staff to be doing more productive tasks.

There are restaurants that have taken the first step by integrating an online booking solution to their website which is a great start. However, considering that we find most websites are not optimised for mobile devices, it becomes almost impossible for customers to read the

instructions or click the right buttons to book a table on their mobile phone. A customised mobile application for your business makes the process, clear, simple and easy for your customer.

It’s why our partners have seen an average of 33% in increased table reservations. But it doesn’t just stop there. A good “reservation” feature will also allow customers

to invite their friends and pre-order their meal which not only helps to generate more customers but also makes life much easier for you.

App4Food is one of the very few mobile applications which includes all of the

functionality mentioned above. We’ve made it as simple as possible for customers

to reserve a table within your restaurant, at any time of day and all with the touch of

a couple of buttons. Our booking service also allows customers to invite their friends

and pre-order their meals which makes arranging a night out with family or friends an absolute breeze.

Perhaps one of the most popular aspects of the App4Food booking service is the

fact that you, as the business owner, stay in control. Using our simple and incredibly

easy “Back Office” you allocate how many seats you would like available and at what times so there’s no risk of double booking or mixing up any reservations. It’s like having an extra member of staff for a fraction of the price.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY HOW HOW MOBILE MOBILE TECHNOLOGY TECHNOLOGY IS IS DRIVING DRIVING BUSINESS BUSINESS WITHIN WITHIN THE THE UK UK FOOD FOOD INDUSTRY INDUSTRY


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Let’s

keep the bean counters happy! A recent poll of UK diners found that customers actually prefer to make their table reservations online

and research indicates that 30% of table reservations are already made during restaurant close times. Today’s consumer prefers using technology rather than having to talk to a person on the end of the

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

“How to increase table reservations by 33%” Increasing Table Reservations

phone. Usually, it’s quicker, easier and frees up your staff to be doing more productive tasks.

There are restaurants that have taken the first step by integrating an online booking solution to their website which is a great start. However, considering that we find most websites are not optimised for mobile devices, it becomes almost impossible for customers to read the

instructions or click the right buttons to book a table on their mobile phone. A customised mobile application for your business makes the process, clear, simple and easy for your customer.

It’s why our partners have seen an average of 33% in increased table reservations. But it doesn’t just stop there. A good “reservation” feature will also allow customers

to invite their friends and pre-order their meal which not only helps to generate more customers but also makes life much easier for you.

App4Food is one of the very few mobile applications which includes all of the

functionality mentioned above. We’ve made it as simple as possible for customers

to reserve a table within your restaurant, at any time of day and all with the touch of

a couple of buttons. Our booking service also allows customers to invite their friends

and pre-order their meals which makes arranging a night out with family or friends an absolute breeze.

Perhaps one of the most popular aspects of the App4Food booking service is the

fact that you, as the business owner, stay in control. Using our simple and incredibly

easy “Back Office” you allocate how many seats you would like available and at what times so there’s no risk of double booking or mixing up any reservations. It’s like having an extra member of staff for a fraction of the price.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY HOW HOW MOBILE MOBILE TECHNOLOGY TECHNOLOGY IS IS DRIVING DRIVING BUSINESS BUSINESS WITHIN WITHIN THE THE UK UK FOOD FOOD INDUSTRY INDUSTRY


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Be the

toast of the town! More orders & higher value

A common mistake that most restaurants and takeaways make is focusing their

efforts on the wrong group of people. Extensive research carried out by many highly regarded institutions consistently finds that you could enjoy a far greater return on investment by advertising to get more out of your current customers, rather than trying to attract new customers.

Just take a look at the numbers on the image to the right, it’s quite astounding. And yet, despite the irrefutable evidence, there are very few business owners

that take advantage of this, mainly down to the fact that they don’t know how to

reach their current customer base, effectively. An online mobile application is the perfect solution and that’s why our customers love App4Food.

It is probably the most effective product available for keeping in touch with your

customers and encouraging them to make more orders. We’ve purposefully made our customised Apps as user friendly as possible, but also highly intuitive. By

keeping things simple, easy on the eye and massively functional our partners have

seen an increase of 50% in orders and a boost in the average order value of £3.75.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

“How to boost customer loyalty...”


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

Be the

toast of the town! More orders & higher value

A common mistake that most restaurants and takeaways make is focusing their

efforts on the wrong group of people. Extensive research carried out by many highly regarded institutions consistently finds that you could enjoy a far greater return on investment by advertising to get more out of your current customers, rather than trying to attract new customers.

Just take a look at the numbers on the image to the right, it’s quite astounding. And yet, despite the irrefutable evidence, there are very few business owners

that take advantage of this, mainly down to the fact that they don’t know how to

reach their current customer base, effectively. An online mobile application is the perfect solution and that’s why our customers love App4Food.

It is probably the most effective product available for keeping in touch with your

customers and encouraging them to make more orders. We’ve purposefully made our customised Apps as user friendly as possible, but also highly intuitive. By

keeping things simple, easy on the eye and massively functional our partners have

seen an increase of 50% in orders and a boost in the average order value of £3.75.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

“How to boost customer loyalty...”


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

It’s

as easy as pie! Boosting Customer Loyalty

The restaurant and takeaway business is notoriously competitive. In any location,

there are a number of food outlets, often competing for the same customer and so

any tactics you can employ to boost customer loyalty are well worth the effort. There are a number of simple and extremely cost effective ways by which businesses can

take advantage of being mobile “friendly” to boost their customer loyalty. We’ll look at just a couple of methods.

A number of restaurants and takeaways see the clear benefits of employing a rewards scheme but decide against it due to the fact that it can be quite complicated to set

up and monitor. However, go in to any of the national, or even international, chains

and the chances are that they are running some sort of incentive which rewards loyal customers. If most of the world’s most successful food outlets are employing such a

strategy, there is a clear indication that this works and by offering it online through a

mobile application, it couldn’t really be any simpler. For example, App4Food provides you with the capabilities to introduce a loyalty scheme tailored to your business. You can reward customers as often and whenever you like with whatever reward you see

fit. So whether it be a Costa Coffee style “Eat here X amount of times and receive X”

or a simple, “Get X% off each time you order” – App4Food can take care of it for you.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

There’s a reason that some of the largest chains and restaurants have loyalty schemes – they work! Another effective way of boosting customer loyalty is to take note of feedback and keep your customers informed of any changes you will be making – especially the customers that have made the suggestions. It is common practice for restaurants and takeaways to collect contact details and suggestions for improvements. Very few will actually do anything with the information they retrieve. With a mobile application, customers can leave feedback after every order which can be easily accessed, tracked and monitored. If customers know that their feedback is being listened to and they are valued by the business, they will instantly feel a sense of loyalty to that business. A business owner that is clearly trying to improve his outlet for the benefit of the customer will be a favoured business in anyone’s books. Linking back to the loyalty scheme previously mentioned, you could even take it a step further and reward customers for providing useful information. These are just a selection of the ways in which being a mobile friendly business can significantly enhance customer loyalty. There’s a reason that some of the largest chains and restaurants have loyalty schemes – they work! The difference is that those businesses probably have whole departments dedicated to developing and creating the scheme compared to most smaller business owners who are chef, waiter, marketer and accountant all rolled in to one! A good loyalty scheme should do one of the following: • Increase frequency of visits • Increase customer spend The best schemes will focus on doing one of these brilliantly rather than trying to multi-task and concentrate on both. Plus, the simpler the scheme is, the more likely customers are going to want to take part in it and make it worthwhile. App4Food provides you with a loyalty scheme that is not only completely customisable at the click of a few buttons – it’s simple, effective and won’t cost you a penny. It’s a great way to get in the good books of your customers and keep them coming back for more! If you do decide to implement a loyalty scheme, it’s worth training your staff to talk about it to everyone and encourage customers to join. Maybe even incentivise them?...


HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

It’s

as easy as pie! Boosting Customer Loyalty

The restaurant and takeaway business is notoriously competitive. In any location,

there are a number of food outlets, often competing for the same customer and so

any tactics you can employ to boost customer loyalty are well worth the effort. There are a number of simple and extremely cost effective ways by which businesses can

take advantage of being mobile “friendly” to boost their customer loyalty. We’ll look at just a couple of methods.

A number of restaurants and takeaways see the clear benefits of employing a rewards scheme but decide against it due to the fact that it can be quite complicated to set

up and monitor. However, go in to any of the national, or even international, chains

and the chances are that they are running some sort of incentive which rewards loyal customers. If most of the world’s most successful food outlets are employing such a

strategy, there is a clear indication that this works and by offering it online through a

mobile application, it couldn’t really be any simpler. For example, App4Food provides you with the capabilities to introduce a loyalty scheme tailored to your business. You can reward customers as often and whenever you like with whatever reward you see

fit. So whether it be a Costa Coffee style “Eat here X amount of times and receive X”

or a simple, “Get X% off each time you order” – App4Food can take care of it for you.

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

HOW MOBILE TECHNOLOGY IS DRIVING BUSINESS WITHIN THE UK FOOD INDUSTRY

There’s a reason that some of the largest chains and restaurants have loyalty schemes – they work! Another effective way of boosting customer loyalty is to take note of feedback and keep your customers informed of any changes you will be making – especially the customers that have made the suggestions. It is common practice for restaurants and takeaways to collect contact details and suggestions for improvements. Very few will actually do anything with the information they retrieve. With a mobile application, customers can leave feedback after every order which can be easily accessed, tracked and monitored. If customers know that their feedback is being listened to and they are valued by the business, they will instantly feel a sense of loyalty to that business. A business owner that is clearly trying to improve his outlet for the benefit of the customer will be a favoured business in anyone’s books. Linking back to the loyalty scheme previously mentioned, you could even take it a step further and reward customers for providing useful information. These are just a selection of the ways in which being a mobile friendly business can significantly enhance customer loyalty. There’s a reason that some of the largest chains and restaurants have loyalty schemes – they work! The difference is that those businesses probably have whole departments dedicated to developing and creating the scheme compared to most smaller business owners who are chef, waiter, marketer and accountant all rolled in to one! A good loyalty scheme should do one of the following: • Increase frequency of visits • Increase customer spend The best schemes will focus on doing one of these brilliantly rather than trying to multi-task and concentrate on both. Plus, the simpler the scheme is, the more likely customers are going to want to take part in it and make it worthwhile. App4Food provides you with a loyalty scheme that is not only completely customisable at the click of a few buttons – it’s simple, effective and won’t cost you a penny. It’s a great way to get in the good books of your customers and keep them coming back for more! If you do decide to implement a loyalty scheme, it’s worth training your staff to talk about it to everyone and encourage customers to join. Maybe even incentivise them?...


Get App4Food for your business today and experience...

info@app4food.co.uk | www.app4food.co.uk | tel: 01283 731656

increased profits, reduced costs and boost customer loyalty!


Get App4Food for your business today and experience...

info@app4food.co.uk | www.app4food.co.uk | tel: 01283 731656

increased profits, reduced costs and boost customer loyalty!


FIRST PUBLISHED AUGUST 2015

Join today @ app4food.co.uk

YOUR

FREE FOOD INDUSTRY REPORT

How mobile technology is driving business within the UK food industry Shouldn’t YOU pick up on it? sponsored by

“APP4FOOD is definitely the smart and efficient new way of running your business, I cannot recommend them enough” Sonia – Business Owner

Connect. Inspire. Grow.


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