August 2011 Business Magazine

LET’s Roll flight 93 memorial ride

40

BIKES FLAGS

HEROES

SEPTEMBER 11, 2011 marks the 10th anniversary of the terrorist attacks on the United States – as well as the first American victory in the war on terrorism. The passengers and crew of Flight 93 took action, sacrificing their own lives to save others in defense of our country. We will never forget them.

The LET’S ROLL FLIGHT 93 MEMORIAL RIDE is an organized motorcycle event unlike any other to honor these 40 heroes and to raise funds for the Flight 93 National Memorial in Shanksville, Pennsylvania. Join hundreds of fellow riders from across Pennsylvania for this historical two-day event.

For more information, call Tracie Black at 800/815-2660 or visit our Web site at www.letsrollride.com.

JOIN US FOR A RIDE INTO HISTORY! HONORARY GRAND MARSHAL, The Honorable Thomas J. Ridge, co-chairman of the Flight 93 National Memorial Campaign, former Secretary of Homeland Security and governor of Pennsylvania

SATURDAY, SEPTEMBER 10, MEMORIAL CONCERT: American Country Music Star Darryl Worley

www.letsrollride.com All proceeds benefit the Flight 93 National Memorial Campaign

BUSINESS M A G A Z I N E Manufacturer & Business Association

VOLUME XXIV, NUMBER 8

World-Class

Education Within Your Reach / Page 8

AUGUST 2011

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August 2011

Blue Ocean Strategy Center

EDITORIAL >

FEATURES >

Why smart employers should take advantage of the "patent cliff."

Bob Chitester, founder and CEO of Free To Choose Network, discusses American economist Milton Friedman’s 100th birthday in 2012 and the Free To Choose Network’s role in helping to advance his scholarly work.

5 / Health Matters CHRONIS MANOLIS

7 / Legal Brief

How to protect yourself from being liable to a third party because of an act of your agent.

W. PATRICK DELANEY

28 / Blue Ocean Strategy

An update on the new programs and offerings at the MBA Blue Ocean Strategy Center – USA. ANGIE ANGUS

3 / Spotlight

21 / On the Hill

U.S. Representative Mike Kelly (R-3rd District) urges a call to action for citizens to let their voice be heard about the big government, anti-growth agenda of the current administration.

4 24

24 / Events

See extensive photo coverage of the Association’s 106th Annual Event and the fifth annual Roar on the Shore® bike rally in Erie!

SPECIAL SECTION > 8 / First Annual Education Guide It’s world-class education within your reach! View the Business Magazine's first annual Education Guide to find the institutions and programs that best suit your organization’s and employees’ needs.

DEPARTMENTS > 4 / Business Buzz 18 / HR Connection

Keeping you connected!

22 / Legal Q&A 29 / People Buzz

Using your QR app, scan our code above to receive the current issue of the Business Magazine on your smartphone or mobile device. You also can receive Association and Business Magazine updates on Facebook and Twitter, or read our digital edition on www.mbausa.org!

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August 2011 > www.mbausa.org > 1

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SPOTLIGHT > by Karen Torres Bob Chitester is the founder and CEO of Free To Choose Network, an Erie, Pennsylvania-based organization that uses accessible and entertaining media to build popular support for personal, economic and political freedom. Chitester recently met with the Business Magazine to discuss American economist Milton Friedman’s 100th birthday in 2012 and the Free To Choose Network’s role in helping to advance his scholarly work.

VOL. X XIV, NO. 8 AUGUST 2011 Manufacturer & Business Association Board of Governors

Please explain the purpose of the Free To Choose Network.

Our Corporate Purpose is: To use accessible and entertaining media to build popular support for personal, economic and political freedom. To accomplish our Purpose, we focus on motivating middle and high school students to consider the value of liberty and the steps that must be taken to preserve that freedom, while instilling the passion and understanding needed for the future recovery of that freedom which has been lost to ever-growing government.

How do you motivate and educate students to support your mission?

We use high quality, entertaining videos to tell stories that make students aware of the characteristics of those societies where individuals have the greatest freedom and prosperity. We challenge them to consider some aspect of the conflict between individual freedom and the politician’s desire to increase the size and scope of government. The goal is to create a “Wow, I never thought of it that way before!” moment that will become a lifelong reminder of the tug of war between freedom and government and the constant need to rein in the latter to preserve the former.

Next year marks the 100th birthday of Milton Friedman, widely considered one of the most influential economists of the 20th Century. Please explain why you consider him such an important figure in American business.

Having spent thousands of hours over three decades with Milton and Rose, my view of their importance is heightened by interaction with them on both the personal and intellectual level.

Intellectually their importance is undeniable. They brought up-to-date the 200 years of scholarship in economics reaching back to Adam Smith. They also adhered to the tradition of open inquiry, to the pursuit of data from which one could project likely human behavior in response to various stated conditions. Secretary of State George Shultz believes Milton Friedman was the most influential person in the last half of the 20th Century. He and others point to the work of Friedman as largely responsible for the widespread acceptance of free market capitalism, which lifted millions out of dire poverty.

Friedman was an influential leader in free-market economics and an advocate of limited government. Please explain how Friedman’s legacy plays into the Free To Choose Network’s mission and message?

Milton’s research led him to conclude that economic, personal and political freedoms were interdependent; over time, you can’t sustain one without the others. He warned those who wanted to limit economic freedom through punitive taxation, over-regulation, government takeover of businesses, etc. that such actions would inevitably lead to the loss of personal and political freedom.

We continue to use the mass media to bring that message to as many people as possible.

You had the good fortune of working with Friedman on the Free To Choose program more than 30 years ago. How would you describe the importance of this project even today?

On Memorial Day weekend 1977, Milton came to Erie to record two shorts videos that would give him some idea of what it would be like to host a documentary TV series. At the time we were enduring the double-digit inflation of the Carter administration, Britain was an economic basket case and income taxes were double today’s rates. Milton was concerned about the future of the United States and the world. He explained why he agreed to do the TV series. “Bob was able to persuade me, because I feel so strongly that America is at a critical point in its history. For the past 50 years we have been moving away from the fundamental principles that have made this a great country.”

The TV series was first telecast in January 1980. Margaret Thatcher had just been elected and Reagan was elected that fall. Friedman had been an adviser to each of them. Over the next three decades the series was broadcast in countries around the world and is still in demand on DVDs. Prime ministers of countries as diverse as the Czech Republic, Estonia and Mongolia report that the book based on the TV series was their guide in establishing governments after the fall of the Soviet Union. Thousands of people told the Friedmans and me that the series changed their lives.

How do you plan to honor Friedman’s life and ideas in 2012?

Free To Choose Network in association with WTTW, the PBS station in Chicago, is producing a revival of three of the original 10 programs in the Free To Choose series. In addition, we have taken on the role of urging individuals and groups around the world to undertake activities in celebration of the 100th anniversary of Milton’s birth and have established a website, www.miltonfriedmanscentury.org, where we will post information about all those activities.

Editor in Chief Executive Editor Managing Editor & Senior Writer

Yvonne Atkinson-Mishrell John Cline Dale Deist Bill Hilbert Jr. Timothy Hunter Dan Ignasiak Richard Knight J. Gordon Naughton John B. Pellegrino Sr., P.E. Dennis Prischak Robert S. Pursell Lorenzo Simonelli Phil Tredway Ralph Pontillo rpontillo@mbausa.org John Krahe jkrahe@mbausa.org Karen Torres ktorres@mbausa.org

Contributing Writers

Angie Angus Jessica Crocker W. Patrick Delaney Chronis Manolis

Photography

Rob Frank R. Frank Photography 814/520-3985 rob@rfrankphotography.com Ron Stephens La Mirage Studio 814/835-1041 ron@lamiragestudio.com iStockphoto.com Jessica Crocker Veronica Pusa Karen Torres

Advertising Sales

Design, Production & Printing

Patty Welther 814/833-3200 or 800/815-2660 pwelther@mbausa.org Printing Concepts Inc. printcon@erie.net

ON THE COVER: Colleges and universities, as well as technical, trade and business schools around the region are expanding and enhancing their programs to meet the increasing demands of today’s work force and employers. For more information, see Page 8.

Mission Statement The Manufacturer & Business Association is dedicated to providing information and services to its members that will assist them in the pursuit of their business and community interests.

– Board of Governors Manufacturer & Business Association 2171 West 38th Street Erie, Pa. 16508 814/833-3200 or 800/815-2660 www.mbausa.org © Copyright 2011 by the Manufacturer & Business Association.

All rights reserved. Reproduction or use of editorial, pictorial or advertisements created for use in the Business Magazine, in any manner, without written permission from the publisher, is prohibited.

Unsolicited manuscripts cannot be returned unless accompanied by a properly addressed envelope bearing sufficient postage. The magazine accepts no responsibility for unsolicited manuscripts or artwork.

The Business Magazine and Manufacturer & Business Association do not specifically endorse any of the products or practices described in the magazine. The Business Magazine is published monthly by the Manufacturer & Business Association, 2171 West 38th Street, Erie, Pa. 16508. Phone: 814/833-3200 or 800/815-2660.

August 2011 > www.mbausa.org > 3

Business Buzz

DEPARTMENTS > Contact: Jessica Crocker

WINNERS OF STUDENT VIDEO CONTEST ANNOUNCED Recently, the top six teams in the Industry Needs You video contest were announced at the Lawrence County Business and Industry Career Fair.

Overall, 15 teams of high school students from 10 school districts in Lawrence and Mercer counties participated in the contest, an outreach effort sponsored by the Advanced Materials and Diversified Manufacturing (AMDM) Industry Partners of West Central PA to encourage interest in manufacturing careers. The students’ four- to five-minute videos showcased more than a dozen area manufacturers. The first-place winners, selected by a period of public voting and judging by a panel of local business leaders, received a prize valued at $1000. Second- and third-place teams received prizes valued at $500 and $250, respectively.

To view the winning videos, visit www.industryneedsyou.com.

From left: Mercer County first-place winners from Commodore Perry High School: Bob Messina, contest adviser; Mark McNulty, WIB chairman; and students Connor Chess and Gregory Happ.

NORTHWEST SAVINGS BANK EARNS TOP CUSTOMER SATISFACTION RANKING For the second consecutive year, Northwest Savings Bank has been ranked highest in customer satisfaction in the Mid-Atlantic Region, according to the J.D. Power and Associates 2011 Retail Banking Customer Satisfaction Study.

The study, conducted in January, analyzes overall customer satisfaction with their retail banking experience based on six factors: account activities, account information, facility, fees, problem resolution and product offering. Northwest received the highest satisfaction score in the Mid-Atlantic Region, which includes Pennsylvania, New York, New Jersey, Delaware, Maryland, Virginia and Washington, D.C.

From left: Lawrence County first-place winners from Neshannock High School: Tom Wiczen, media teacher; Mark McNulty, WIB chairman; and students Amber Beahr, Gianna Neve, Gabrielle Zoltani and Andrew Sanfilippo.

REAL ESTATE FIRM ANNOUNCES MAJOR EXPANSION Marsha Marsh Real Estate Services recently announced a major expansion with the purchase of a second office building in Millcreek Township. The new facility, located at 4202 West Ridge Road, occupies 2,350 square feet and will serve as home base for additional agents. Following extensive renovations, the new office will include two conference rooms and individual offices.

Headquartered in Warren, Pennsylvania, Northwest Savings Bank is a full-service community bank that operates 172 banking locations in Pennsylvania, New York, Ohio, Maryland, and Florida.

"After three and a half years of unprecedented growth, the brokerage has run out of adequate space to support our growing roster of agents and the increasing volume of clients," explained Laban Marsh, agent, broker and owner.

"A second location will provide more than double the professional office space and it will enable the entire Marsha Marsh Real Estate Services organization to better serve our valued clients through increased resources, greater technology and additional conference/meeting space.”

For more information, visit www.northwestsavingsbank.com.

Marsha Marsh Real Estate Services on upper Peach Street is home to 30 full-time

4 < www.mbausa.org < August 2011

and independent agents. Renovations for the new building are under way with a grand opening celebration slated for September or October 2011.

For more information, visit www.marshamarsh.com.

ERIEZ® FACILITY ACHIEVES 1,000 DAYS WITHOUT A LOST TIME ACCIDENT Eriez, a world authority in advanced technology for magnetic, vibratory and inspection applications, recently marked 1,000 days that Eriez® headquarters employees worked without a lost time accident, and recognized the remarkable achievement with a celebration at the company’s headquarters.

“This milestone achievement distinctly demonstrates the personal accountability our employees take when it comes to safety,” said Tim Shuttleworth, Eriez® president and CEO. The Erie plant’s previous record for days worked without a lost time accident was 259. Shuttleworth attributed the facility’s improved safety record to increased employee awareness, as well as recent modifications at the plant, including the revamping of its new employee safety orientation to emphasize safety, increased safety training for all employees, and the incorporation of safety into the company’s health and wellness program.

For more information, visit www.eriez.com.

Eriez President and CEO Tim Shuttleworth announces the facility’s record for days worked without a lost time accident.

Health Matters

EDITORIAL > by Chronis Manolis, R.Ph.

Why Smart Employers Should Take Advantage of the 'Patent Cliff' The prospect of dropping off a cliff is not normally appealing, but there can be exceptions when the cliff in question is a “patent cliff.”

The patent cliff is upon us and for employers who want to save money, it represents an opportunity to embrace, not a danger to avoid.

Defining the ’Patent Cliff’ The patent cliff refers to the years 2011-14, during which pharmaceutical companies expect a drop off in revenue as a number of their most popular products lose patent protection. The drop is anticipated because of the number and quality of products that are losing patent exclusivity.

Pharmaceutical companies that develop new drugs get patent exclusivity for a specified number of years. During that period, there can be no generic equivalents to the brand-name drugs for the public to choose. Starting in 2011 and continuing through 2014, some of the most popular drugs will lose patent exclusivity, including such big sellers as Lipitor, Plavix, Viagra, Provigil, Nexium, Singulair, Seroquel and Lexapro.

Every year drugs lose patent exclusivity, but never have so many popular drugs reached expiration dates at approximately the same time.

The result is almost certain to spur interest in generics over the next two to three years.

How Employers Can Respond Employers have the opportunity to leverage the introduction of the generic versions of these drugs to help them bring down their health-care

costs. Generic drugs are a win-win for both the employer and the employee.

In addition to the cost savings, there is substantial evidence to suggest that cost is a hurdle to medication adherence and lower co-payments for generic drugs can remove these cost barriers.

In conjunction with innovative formulary management, co-pay designs that promote generic medications are the easiest way to leverage the patent cliff. For example, having a material difference in copay amounts between brand-name and generic drugs is a powerful incentive for employees. Additional examples include applying deductibles to only brand drugs as well as having co-insurance only for brand drugs while having flat dollar co-pays on generic medications.

Generic vs. Brand-Name Generic drugs have the exact same dosage, the same intended use, and the same effects and side effects as the original drug. Safety and strength are also equal. As a result, the pharmacological effects are exactly the same. The Food and Drug Administration (FDA) requires generic drugs have the same effectiveness as the brand-name product.

What generics do not have is a reputation with consumers.

Brand-name drugs have developed reputations through years of use and extensive advertising. Generics also are less expensive because they are not advertised and insurance companies can offer the drugs to its members for a much lower co-payment.

In recent years, consumer acceptance of generic drugs has increased substantially and the patent cliff is likely to continue that trend.

Lower prices also will help to drive acceptance. With generic drugs costing about one-eighth of some brand-name products, the low prices should get people’s attention.

For generics, employees typically pay co-pays that range from $5 to $15 compared to $20 to $40 for the brand-name equivalent. Meanwhile, the average retail price that plan sponsors pay for a brand-name drug is now approximately $128 compared to the average retail generic price at $18 — another reason why such savings are material for both employers and employees alike.

For more information about the patent cliff and financial advantages of generic drugs, please visit www.upmchealthplan.com.

Chronis Manolis, R.Ph. is vice president of Pharmacy for UPMC Health Plan, which is part of the UPMC Insurance Services Division. The UPMC Insurance Services Division offers a full range of insurance programs and products including UPMC WorkPartners, LifeSolutions, Askesis, Community Care, UPMC Dental Advantage, and E-Benefits.

August 2011 > www.mbausa.org > 5

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Legal Brief

EDITORIAL > by W. Patrick Delaney

Monkey Business: The Risk of Apparent Authority It doesn’t happen often, but the potential for liability is reason to be careful. It is the liability you may incur when your “agent” intentionally harms a third party.

Let’s start with some definitions.

An agent, in the legal sense, is someone who you authorize to act on your behalf. Your employees are considered your agents. But so are other individuals such as a broker or a sales representative. Although most people rarely think of it, by engaging these agents (be they employees or independent contractors) you are empowering or “authorizing” them to deal with third persons on your behalf.

It is impossible to do business without engaging agents of one sort or another.

The key is to protect yourself from being liable to a third party because of an act of your agent. Typical scenarios, such as your truck driver causing property damage to another in a motor vehicle accident, are going to be covered by your company’s insurance policy. Our focus here is the scenario where your agent takes action that you would never have authorized or intended. When does such conduct cause you to be responsible?

Take the oddly named and extreme case of Grease Monkey International, Inc. v. Montoya, 904 P.2d 468 (Colo.

1995). A man by the name of Mr. Sensenig was a former banker who was hired as president of Grease Monkey International, Inc. (“Grease Monkey”). Obviously, as president, Sensenig appeared to the public to be authorized to act on behalf of the company. Unfortunately, the owners of Grease Monkey didn’t realize that

Sensenig was dishonest to the core.

Sensenig’s scheme was to contact his former banking clients and solicit money from them, telling them that they were either loaning money to or investing in Grease Monkey. He was quite successful at this, raising some $500,000. As you might guess, Sensenig put the money in his own pocket or squandered it. When the victims of this fraud realized what had occurred, they and their lawyers went looking to retrieve the money. Not surprisingly, they turned their attention to Sensenig’s employer, Grease Monkey.

Initially, the victims argued that this situation was not unlike a scenario where the company’s truck driver is in a motor vehicle accident. Sensenig was an employee of Grease Monkey at the time he solicited these funds, so the employer should be liable for his actions under the principle of master/servant liability. However, the Court denied recovery under this argument because an employer’s liability for conduct of an employee is limited to acts being carried out for the benefit of the employer.

Certainly that was not the case here.

Sensenig was using his position as an officer of Grease Monkey, but his purpose was to benefit himself.

Unfortunately, that was not the end of the story. The victims discovered in their investigation that the owners of Grease Monkey had given Sensenig significant authority to borrow without the need for approval by the Board of Directors and had exercised little control.

A reading of the Court’s opinion leaves one with the impression that this lack of oversight was an important factor in the outcome of the case. The Court found that Grease Monkey had cloaked Sensenig with “apparent authority” to

solicit money from others on behalf of the company and that the victims had reasonably relied on this “apparent authority.” So, even though Grease Monkey had not given Sensenig actual permission to take money from these victims, it was enough that the company had placed Sensenig in a position to perpetrate the fraud. Grease Monkey had to repay the money.

What lessons are to be learned? Clearly, the broad scope of authority given to Sensenig and the lack of subsequent oversight was a terrible mistake. It is possible that a carefully crafted job description, a requirement for Board approval of borrowing, and written evidence of Board inquiry and oversight may have changed the outcome.

For more information on how to protect your organization from potential liability claims, contact Patrick Delaney at MacDonald, Illig, Jones and Britton LLP at 814/8707658 or pdelaney@mijb.com.

W. Patrick Delaney is a partner in the law firm of MacDonald, Illig, Jones and Britton LLP, where he is chairman of the firm’s Commercial Litigation Group. He is a 1976 graduate of Capital University Law School. His practice focuses on issues of business litigation in the state and federal courts throughout western Pennsylvania.

August 2011 > www.mbausa.org > 7

.

World-Class Education Within Your Reach Choosing the right college or institution of higher learning has always been an important decision, with the number of options constantly growing and the price of education following suit. The decision becomes even more pronounced in a competitive job market like ours. That is why colleges and universities, as well as technical, trade and business schools around the region are expanding and enhancing their programs to meet the increasing demands of today’s work force and employers.

As innovation impacts all fields, continuing education is an excellent way to offer employees a chance to learn new technologies. This mix of skills applies to nearly every sector of the economy as firms create new business models and redesign work practices to compete effectively.

“Greater education opens the door to more opportunities in the job market … with a higher level of responsibility,” explains Thomas Harley of research group GfK Customer Loyalty and Employee Engagement. “Engaged employees are a company’s most valuable asset.”

A majority of business leaders agree, acknowledging that continuous education and training of employees is key to growing and thriving in today’s competitive business world. According to the University Continuing Education Association, a national association of higher learning institutions, employers continue to increase their investment in employee education, a clear recognition that they need a highly skilled work force to remain competitive. And statistics prove it.

A recent survey reported by The Conference Board shows that of 500 CEOs, 98 percent noted at least one business benefit from workplace training and education. Onethird reported a reduction in absenteeism and another

8 < www.mbausa.org < August 2011

40 percent said that such programs led to increased employee retention.

In fact, a study conducted by staffing firm Spherion Atlantic Enterprises LLC showed that six out of 10 respondents who received such training or mentoring said they were very likely to remain with their current employer for the next five years. Additional research by the National Bureau of Economic Research indicated that employees who participate in tuition assistance programs were less likely to leave their jobs than those who did not participate.

But what is right for you and your organization?

For many professionals, the time and expense of earning a master’s or other advanced degree can pay dividends over the course of a career; for others, less costly and shorter certificate programs that enhance skills also can lead to advancement.

The path that workers choose depends on their field and ambitions. Career specialists say that, for example, master’s degrees are particularly helpful in professions such as business, health care and education, particularly for those with management ambitions. But professional business education and certification programs also can empower employees and position them to assume that next level of responsibility or help them in their career.

So, whether you are considering encouraging your employees to pursue a certificate program or other advanced degree, there are a variety of traditional and online educational programs available. The Business Magazine encourages you to view our first annual Education Guide on the following pages to help find the institutions and programs that best suit your organization’s and employees’ needs.

Education 352),/( The Career Schools

TONI&GUY Hairdressing Academy Phone: 814/452-1900 Erie Institute of Technology Phone: 814/868-9900 Website: www.thecareerschools.com

An accredited health care and medical training school, Great Lakes Institute of Technology is dedicated to creating a student-centered environment by empowering individuals with the knowledge, practical skills and experience necessary to reach their career goals.

The Career Schools of Erie, Pennsylvania, although in three different locations, are all under common ownership. Rick Griffith, of Rick Griffith Properties, became a controlling owner of J.H. Thompson Academies in 1996 and the name was changed to Great Lakes Institute of Technology in 1998.

TONI&GUY Hairdressing Academy, a franchise of a global network of salons and academies, was brought to Erie and made a part of Great Lakes in 1995. Erie Institute of Technology (EIT) was founded in 1958 (originally named A.E.T.S. Technical School) and was acquired by Mr. Griffith in fall 2001.

The Career Schools offer the focused and handson training employers look for when hiring.

Students are trained by professionals in their program of study and most complete externships that give students real-world experience before entering the work force. Our curriculum is constantly evolving to keep up with the skill sets required by employers. In addition, instructors regularly meet with industry professionals to update the curriculum to ensure graduates are learning the skills needed to be effective employees.

Great Lakes Institute of Technology Located at 5100 Peach Street, Great Lakes Institute of Technology is a medical training school that offers programs in the allied health fields. The school is dedicated to creating a student-centered environment by empowering individuals with the knowledge, practical skills, and experience necessary to reach career and life goals. Offering training in simulated surgical, ultrasound, and medical labs, as well as externship training, students get real-world experience before graduation.

Programs • Dental Assistant • Diagnostic Medical Sonographer • Health Information Technology • Massage Therapist • Medical Assistant • Medical Billing and Coding • Medical Office Assistant

• • • •

Patient Care Technician Pharmacy Technician Surgical Technologist Veterinary Assistant

Erie Institute of Technology Located at the Millcreek Mall complex, Erie Institute of Technology is an accredited technical training school offering diploma and associate degree programs. EIT has an impressive 12,000-squarefoot manufacturing lab featuring 12 manual machines, seven CNC machines, and 15 welding booths. EIT also offers Continuing Education Classes and Industry Specific Training to area employers, allowing them to customize training for their employees and keep them up-to-date in their industry. Through this program, EIT has trained 3,400 students for employers since 2006.

Programs • Biomedical Equipment Technology • Business Office Professional • CNC / Machinist Technician • Electrician • Electronics Engineering Technology • Electronics Technician • Industrial Automation & Robotics Technology • Maintenance Technician • Multimedia Graphic Design • Network & Database Professional • RHVAC Technology • Welding Technology TONI&GUY Hairdressing Academy An international name in hairdressing, TONI&GUY Hairdressing Academy, located at 930 Peach Street is one of 16 academies in the United States.

The mission of TONI&GUY Hairdressing Academy is to educate and produce highly qualified and employable graduates, thereby cultivating the profession of hairdressing as a whole.

Programs • Cosmetology Operator • Cosmetology Teacher • Manicurist The Erie Institute of Technology is recognized regionally for its accredited training programs for those interested in pursuing computer, electronics, manufacturing and technology careers.

TONI&GUY has been providing cosmetology career training in the Erie area for many years, teaching students the latest hair cutting and coloring techniques as well as the business skills needed to be successful in the cosmetology industry.

7 + ( & $ 5 ( ( 5 6 & + 2 2 / 6

Great Lakes Institute of Technology Phone: 814/864-6666

August 2011 > www.mbausa.org > 9

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Education 352),/( Gannon University 109 University Square Erie, PA 16541

Admissions: 814/871-7240 Toll Free: 1-800-GANNON-U (1-800-426-6668) Website: www.gannon.edu

Gannon University is a caring community of dynamic faculty and staff who educate motivated students in an environment focused on Catholic values.

Gannon is experiencing exciting changes on all several fronts. Most recently, Keith Taylor, Ph.D., was named Gannon’s seventh president after serving as the University’s provost and vice president for academic affairs for six years. Gannon also is opening a new five-story residence hall this year. The building holds 293 beds and the latest living-learning technology and amenities, including a convenience store, fitness area, community kitchens and elevators that generate electricity when in use.

For the past seven years, U.S. News & World Report’s “America’s Best Colleges” has ranked Gannon as a top tier university in the northern section of the United States, a reflection of Gannon’s outstanding students, dynamic faculty, exceptional staff and successful alumni. And, for the fifth time, Gannon has been ranked in the Great Schools, Great Prices category.

Enrollment at Gannon is 4,219 students and personal attention for each student is provided with a student-to-faculty ratio of 14:1. Additionally, the Student Success Center is offering increased peer tutoring and supplemental instruction for academically struggling students.

Gannon University is centrally located in downtown Erie, Pennsylvania. The University was founded as Cathedral College in 1925.

Gannon offers nearly 100 academic programs in the health professions, engineering, business, education, social sciences and the humanities. Gannon’s Online Degree (GOLD) Distance Education program, which features MPA, RN to BSN and engineering management programs, is giving students the opportunity to learn online, around the clock, from any location. On campus, students can

pursue new curricula in leadership studies, nanotechnology, education and business/ leadership tracks in the health sciences and additional tracks in the Lake Erie College of Osteopathic Medicine (LECOM) accelerated pharmacy program.

Gannon’s health professions include physical therapy, offered to the doctoral level, and occupational therapy and physician assistant offered to the master’s level. Other signature health professions include sport and exercise science, nursing, radiologic sciences and respiratory care. Students enrolled in the health professions receive hands-on learning experience in a state-of-the-art Patient Simulation Center, which allows students studying different disciplines to work collaboratively in a hospital-like setting.

From international business and foreign language courses, to study abroad and service trip opportunities, Gannon students are exposed to numerous global possibilities.

Gannon’s Small Business Development Center (SBDC) assists about 700 local business owners each year. Additionally, the Erie Technology Incubator (ETI) at Gannon is helping to build local businesses and offers unique, on-campus internship opportunities for students.

Almost a third of Gannon students are enrolled in one of the University’s 20 graduate programs, which include a Ph.D. in Organizational Learning and Leadership, the first program of its kind in the region. Whether you are a recent high school graduate or an adult looking to further your education, Gannon offers degrees that will advance your career and help you become a leader in your profession, church and community.

Believe in the possibilities… at Gannon.

Old Main, built in 1893 by Charles Hamot Strong, houses the President's office, as well as the Provost's office, Finance and Administration, University Advancement, Alumni Services and the Communications offices.

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Switchboard: 814/871-7000

Keith Taylor, Ph.D. recently was named the seventh president of Gannon University.

August 2011 > www.mbausa.org > 11

Education 352),/( North East Campus – North East, PA (associate degrees and certificates) 814/725-6100 West Campus – Girard, PA (associate degrees) 814/774-0704 Corry Campus (associate degrees) 814/725-6144 Booker T. Washington Center 814/453-5744 Ext. 264 Adult & Graduate Programs 814/824-2270 Founded: 1926 President: Thomas J. Gamble, Ph.D. Affiliation: Roman Catholic Programs: Bachelor’s Degrees: 50 Pre-Professional Degrees: 13 1-Year Certificates: 7 Associate Degrees: 24 Master’s Degrees: 7 Faculty: 185 Total Enrollment: 4,388 Website: mercyhurst.edu

Thomas J. Gamble, Ph.D. is the 11th president of Mercyhurst College.

About Mercyhurst Mercyhurst College is a fully accredited, Catholic comprehensive institution founded in Erie, Pennsylvania, by the Sisters of Mercy in 1926. Mercyhurst encompasses three campuses — Erie, North East and West (Girard) — and offers courses in downtown Erie, Corry (Pennsylvania) and in Northern Virginia.

The Erie campus, located on a picturesque hillside crowning the city, offers more than 100 fields of undergraduate study, unique adult programs and seven graduate programs.

At Mercyhurst North East, there are 24 associate degrees, seven certificate programs, a bachelor’s degree program in nursing and the Public Safety Institute that provides careertrack educational opportunities for students and continuing education for professionals in the field. The Mercyhurst West and Corry campuses offer associate degree courses in business administration while courses at the Booker T. Washington Center prepare students to transfer to a two- or four-year campus.

A Mercyhurst education combines a rich sense of tradition with a progressive approach to the complexities of modern life. It supports a wide range of programs — from dance and art to geology and computer management systems — and prides itself on its service to students. Today, Mercyhurst enrolls more than 4,000 students and is consistently ranked in the top tier of “Regional Universities-North,” in the U.S. News & World Report annual guide to “America’s Best Colleges.”

Bachelor’s Degrees With nearly 50 bachelor degrees and more than 100 areas of study, we can customize an academic program to meet your needs and future career goals. Programs like competitive intelligence, integrated marketing, business, international business, graphic design and communication are among those most relevant to today’s business sector.

Master’s Degrees Mercyhurst Erie offers seven highly regarded master of science degrees in areas of study that include organizational leadership, anthropology and our world-famous applied intelligence program. With many students being working professionals, Mercyhurst offers flexible class times to accommodate a variety of schedules.

Continuing Education for Adults If you’re looking to pursue advanced training or to change your career path, you can take one non-credit course at a discounted rate. Or, if you already have a degree, you can pursue an undergraduate certificate, a four class graduate certificate or even a second degree (just take the courses you need, not the general requirements). Most find they can finish these programs in one to two years. Plus, adult students can take advantage of flexible course schedules by choosing among a combination of day, evening, weekend or online classes.

Whether it is a bachelor’s in business or a master’s in leadership, our more than 150 programs of study at six locations and online have what you need to get ahead.

Associate Degrees & Certificates At the sprawling North East campus, students have the option of pursuing associate degrees and one-year certificates in fast growing industries like health care, IT and hospitality management while students at the West and Corry campuses work toward an associate degree in business administration. Upon completion, you’ll be ready to directly enter the work force or continue your education at the Mercyhurst Erie campus or another institution.

Mercyhurst College provides students with access to liberal arts, professional and career-path programs.

To date, the College has more than 17,900 alumni representing all 50 states and 40 countries.

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Mercyhurst College 501 E. 38th Street Erie, PA 16546

Mercyhurst College’s Erie campus offers 50 undergraduate majors with 67 concentrations, as well as unique adult programs and seven graduate programs.

August 2011 > www.mbausa.org > 13

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Education 352),/( Founded: 1948 Chancellor: Donald L. Birx, Ph.D. Programs: More than 40 bachelor’s, master’s and associate degrees as well as a range of minors and certificates Faculty & Staff: 660 Total Enrollment: 4,700 Website: behrend.psu.edu

Among the resources available to Penn State Behrend students are Penn State’s most advanced chemistry labs.

Chancellor Don Birx brings more than 35 years of experience in both industry and higher education to his leadership of the college.

Who We Are At Penn State Behrend, students benefit from the resources of a major research university and the support of a welcoming studentcentered college environment. The college is a growing part of one of the country’s most respected public universities — recently ranked first in a Wall Street Journal survey of business recruiters for preparing graduates to succeed.

Penn State Behrend was established in 1948 with a gift by Mary Behrend of her family’s 400-acre country estate and, in 1973, became the first campus beyond University Park to confer four-year degrees. Today, more than 70 percent of Behrend students start and finish their Penn State degrees at the college.

Penn State Behrend is among the top public institutions in Pennsylvania on a number of academic measures, including SAT scores, student-to-faculty ratio, first-year retention rate, and graduation rate. The School of Engineering is ranked among the top 50 undergraduate engineering schools in the country by U.S. News & World Report, while the Sam and Irene Black School of Business, offering a range of undergraduate degrees as well as popular MBA and Master’s of Project Management degrees, is regularly named one of the country’s best business schools by both U.S. News and The Princeton Review.

Equipping Students for Success The college’s mission is to give students the skills to thrive in the 21st century — through leading programs of study in business, engineering, the humanities, and the social and natural sciences; through innovative interdisciplinary offerings that build complementary skills; through leadership and professional development opportunities beyond the classroom; and through partnerships with business, industry and the community that provide valuable learning experiences.

Interdisciplinary offerings like business and engineering studies, actuarial math and science, and electronic game design are an area of emphasis for Penn State Behrend; these give students a unique set of skills valued by employers in emerging industries. Creating an open-laboratory learning environment is another area of focus in which business leaders, faculty members and students come together to innovate as teams.

With a student-to-faculty ratio of 17:1 and an average class size of 26, Penn State Behrend gives students the opportunity to get to know their professors and, often, work side-by-side with them on substantive research — experiences not typically offered by universities at the undergraduate level. On average, nine out of 10 graduating seniors describe their interactions with faculty members as exceptional, and 95 percent would recommend the college to family and friends exploring higher education.

Partnering in Our Region Reflecting the university’s land-grant mission, Penn State Behrend operates more than three dozen outreach centers, programs and initiatives for business and industry, area school students and the community. This includes Knowledge Park on the eastern edge of campus, developed jointly with the Greater Erie Industrial Development Corporation.

Initiatives like Knowledge Park, approaches like open-laboratory learning, and research efforts aligned with the region’s resources and needs demonstrate the college’s longtime and growing recognition of the importance of developing partnerships that bridge academic, industry and government boundaries. They likewise represent Penn State Behrend’s vision of being a destination for innovative education and research as well as a transformative partner in the region.

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Penn State Behrend 4701 College Drive Erie, PA 16563

Penn State Behrend is part of the university ranked first among U.S. colleges and universities for producing graduates prepared to succeed.

August 2011 > www.mbausa.org > 15

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Pennsylvania College of Technology One College Avenue Williamsport, PA 17701

Marcellus Shale Education & Training Center is a collaboration of Pennsylvania College of Technology and Penn State Cooperative Extension to provide a wide variety of resources to the community and the oil-and-gas industry.

Phone: 570/326.3761 Toll-Free: 800-367-9222 Website: www.pct.edu President: Davie Jane Gilmour, Ph.D. Founded:

Pennsylvania College of Technology became an affiliate of The Pennsylvania State University in 1989, after establishing a national reputation for education supporting workforce development, first as a technical institute (1941) and later as a community college (1965). Penn College is a special mission affiliate of Penn State, committed to applied technology education.

Programs: Bachelor of Science Degrees Selected B.S. degree completion programs available through distance learning Associate of Applied Science Degrees Associate of Applied Arts Degrees Associate of Arts Degrees Certificates Competency Credentials Workforce Development & Continuing Education, including: • WEDnetPA (state’s largest worker training program) • Plastics Manufacturing Center • Weatherization Training Center • Marcellus Shale Education & Training Center Enrollment: • 6,290 (total students enrolled in credit/ degree programs in Fall 2010) • 6,748 (total participants in noncredit courses in 2009-10) • 45,356 employees from 983 companies received training in 2009-10 through the state’s Guaranteed Free Training program (WEDnetPA), managed by Penn College Faculty-to-Student Ratio: 1:18.4

Mission & Values Penn College is a public institution providing comprehensive, hands-on technical education at the baccalaureate and associate degree levels. Every member of the College community endeavors to create and sustain excellence in a studentcentered environment that promotes personal growth, social awareness, a shared commitment to diversity, and lifelong learning, all of which help prepare graduates for success. Core values that guide Penn College include a commitment to: • Hands-on education • Student-centered environment • Business and industry partnerships • Community of respect Programs and Offerings The College is accredited by the Commission on Higher Education of the Middle States Association of Colleges and Schools, an agency recognized by the U.S. Secretary of Education and the Commission on Recognition and Postsecondary Accreditation.

Both two- and four-year programs provide a strong foundation in applied technology and comprehensive education that supports students’ career advancement potential.

Students enjoy access to a full college experience — including campus housing, athletics, clubs and organizations, community service and study abroad opportunities.

Workforce Development & Continuing Education at Penn College offers an extensive portfolio of noncredit classes and customized training for business, and manages the state’s largest workertraining program (WEDnetPA), the internationally recognized Plastics Manufacturing Center, the nationally acclaimed Weatherization Training Center, and, in partnership with Penn State Cooperative Extension, the Marcellus Shale Education & Training Center.

Penn College achieved “Top 10” status in the America’s Best Colleges rankings published in 2011 by the U.S. News & World Report. Penn College ranked ninth among the “Top Public Schools: Regional Colleges (North).”

The modern Penn College campus offers students hands-on instruction and access to the latest equipment, leading to excellent graduate placement and “degrees that work” in more than 100 different career fields. Degree programs are administered through these academic schools: • Business & Computer Technologies • Construction & Design Technologies • Health Sciences • Hospitality • Industrial & Engineering Technologies • Integrated Studies • Natural Resources Management • Transportation Technology

Penn College President Dr. Davie Jane Gilmour outside the Madigan Library.

Average Class Size: 18 Financial Aid: Four out of five students receive financial aid

Graduates of Penn College work in more than 100 different career fields.

Penn College students enjoy access to hands-on instruction and the latest equipment.

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August 2011 > www.mbausa.org > 17

HR Connection SURVEY: TRAINING, DEVELOPMENT TOP STAFFING CONCERN FOR HR Nearly half (45 percent) of HR managers say their greatest staffing concern is employee training and development, according to a recent survey developed by staffing giant Office Team. Retaining top performers came in second, at 27 percent.

â&#x20AC;˘ Recruiting new employees (23 percent)

Five hundred HR managers at companies with 20 or more employees were asked, â&#x20AC;&#x153;Which of the following is your greatest staffing concern as a humanresources professional?â&#x20AC;? Their responses:

The survey of nearly 2,000 faculty found that more than 90 percent of college faculty use social media in the workplace, compared to Also, "Job security is on everyone's 47 percent of employees in other minds, and having up-to-date industries. In the classroom, 80 skills is the key to staying relevant percent of respondents report using and marketable," he added. "By social media for some aspect of providing training opportunities, their course. Of those, nearly twocompanies demonstrate they're committed to their employees' long- thirds use social media within their class session, and 30 percent post term career growth, and this can content for students to view outside help with their retention efforts." of class.

â&#x20AC;˘ Training and developing employees (45 percent) â&#x20AC;˘ Retaining top-performing employees (27 percent)

â&#x20AC;˘ None/doesn't apply (5 percent) â&#x20AC;&#x153;As workers take on expanded responsibilities, it becomes more important for companies to offer professional development to help their teams keep up,â&#x20AC;? said Robert Hosking of Office Team. â&#x20AC;&#x153;Training programs boost job satisfaction for employees by enabling them to build new skills and take on more challenging roles."

Catholic Schools of the Diocese of Erie

Quality, Faith-Filled Education Pre-School through 12th Grade Help us continue the mission!

Support the Tuition Assistance Work of the STAR Foundation through the EITC Program.

For more information visit:

http://www.eriercd.org/schools3.asp

Leadership Erie, dedicated to the development of community leadership since 1990, is now accepting applications for the class of 2011.

Please call 814.871.7231 for an app ication or brochure

18 < www.mbausa.org < August 2011

MAJORITY OF COLLEGE FACULTY USE SOCIAL MEDIA IN THE WORKPLACE College faculty are twice as likely as other workers to be using social media as part of their job, and more than 80 percent of faculty are using some form of social media in their teaching, according to a new survey from the Babson Survey Research Group and Pearson.

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DEPARTMENTS > Contact: Stacey Bruce

Remember: It’s Never Too Late to Learn Sam was one of those quality people that enroll in our classes all the time. I will never forget him. In fact, he is one of the reasons I love what I do.

Sam didn’t want to come to class.

He had been a supervisor for 28 years and was convinced that he knew all he needed to know. He resented being sent for additional training and had no problem telling me as soon as he walked in the room. With arms folded in front of him, he stared straight ahead and refused to participate in the discussions for the entire first half of the day.

Then, something happened.

As his classmates continued to talk, I noticed that he began to listen and

would occasionally write down a few notes. By the end of the day, he had filled four pages.

At the end of the class, I was gathering up my materials and noticed Sam was still in his seat, staring at his notes. When the room cleared, Sam approached me.

He put out his hand and thanked me for the class, tears welling in his eyes. Looking away, he said, “I thought I knew everything and, as it turns out, I knew nothing.

When I think of the people who I mismanaged over the years, it makes me very sad. I should have been here 30 years ago.”

Sam and I both learned a lesson that day. It’s never too late to learn and you can never start too soon.

For more information about the advantages of the Association’s professional development courses, please contact me at 814/833-3200, 800/815-2660 or dmonaghan@ mbausa.org. I also encourage you to visit the Association’s website, www.mbausa.org, to learn more about our upcoming offerings.

Dan Monaghan is the director of Training at the Manufacturer & Business Association.

Hire education Graduating top prospects for Erie businesses for more than 125 years.

erie business center

center for business careers center for computer careers center for healthcare careers center for hospitality careers center for legal careers

Looking for a specific employee or training for existing employees?

Contact Brett Wiler at 814.456.7504 ext. 117 or at brett.wiler@eriebc.edu.

8FTU /JOUI 4USFFU t &SJF 1" www.eriebc.edu Visit our website for important information including graduation rates and median student loan debt.

August 2011 > www.mbausa.org > 19

LEAVE LEAVE NO NO STONE STONE UNTURNED. As a business owner, you know the value of turning over every stone.

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OntheHill

DEPARTMENTS > Contact: Lori Joint

A Call to Action U.S. Representative Mike Kelly (R-PA) represents the interests of the 3rd District, especially as they relate to his work on the Oversight and Government Reform Committee, the House Committee on Foreign Affairs, and the Education and Workforce Committee. To contact him, call his Washington office at 202/225-5406 or visit https://kelly.house.gov/contact-me.

We’ve well exceeded $14 trillion in debt. Every child born today, including my fifth grandchild born in May, owes $45,000 to the U.S. government. Unemployment hovers over 9 percent. Underemployment is far worse. Our healthcare financial models are broken and have been made a lot worse by the so-called “Patient Protection and Affordable Care Act.” Middle-class income families are disappearing.

Both urban and rural poverty rates are staggering. Our business model for most of public education is completely broken. Uncertainty dominates the decision-making of American business owners. We are frighteningly close to our breaking point.

But we all know this, don’t we? As men and women in business, we do. But what we, as a collective group, have failed to do is effectively communicate the direness of our situation to our individual circles of influence: our friends, employees, colleagues and families. The truth is that I, as your representative in Congress, am not the best one to communicate this message. You are. You have far more persuasion over your sphere of influence than I, or any elected official for that matter, could or should have.

We have one of the only political systems in the world where the government is capable of providing the semidramatic change that we need to make through peaceful and democratic means. We just have to have the political will to get that done and that will not happen until we, as business and community leaders, more effectively communicate the following message: This administration has made things worse and if it does not change, along with getting a common-sense majority of legislators in both the House and Senate in 2012, our economy and way of life will be irreparably harmed.

Certain editorial boards and talking heads on radio and television will decry this statement as “hyper-partisan.”

Yet the reality is this position has nothing to do with Republican or Democrat, conservative or liberal. Spend a

day talking with employers in western Pennsylvania and you’ll soon discover that there truly is an agenda coming out of this administration that is beyond dangerous and has completely stalled any hope of economic growth.

Consider these two examples: First, Boeing has overflow work from the Pacific Northwest. They have decided to build a plant in South Carolina that will employ thousands of people. Meanwhile, the National Labor Relations Board, an independent federal agency comprised of unelected officials, is preventing that move in order to advance an agenda that undermines Boeing’s right to make business decisions that are in its best interest. Think about that.

A regulatory agency telling a law-abiding company that employs thousands of people that they cannot grow and create jobs at their own will.

Second, this administration and several big governmentminded legislators are trying to destroy community banks.

They can’t do it through legislation so they are trying to do it through regulation –– namely, the so-called “Consumer Protection Financial Bureau,” which makes a living harassing community banks that are good corporate citizens –– some right here in western Pennsylvania (See May 25 Wall Street Journal article, “Holding Mrs. Warren Accountable”).

With very few exceptions, no matter whom the Republican Party nominates for president in 2012, they will be dramatically better than the big government, anti-growth agenda of this current administration. Nobody will be perfect but if we, as leaders in our workplaces, homes and communities, cannot unite behind a candidate that will actually allow us to move anything resembling a progrowth agenda forward, and effectively communicate that to our spheres of influence, I fear it will be too late. Please stand up, be vocal, and as leaders in the community, communicate this as best as you possibly can. Our kids’ and our grandkids’ future depends on it.

August 2011 > www.mbausa.org > 21

Legal Q&A WHAT SHOULD BE INCLUDED IN OUR COMPANY POLICY REGARDING EDUCATIONAL ASSISTANCE? A policy addressing your educational assistance program is necessary so employees know what to expect and are able to take advantage of your program.

Your plan or policy should clearly address the following details: • What type of continuing education qualifies for reimbursement; • Which expenses the program covers; • The percentage of qualifying costs that will be reimbursed; • The maximum amount of money that can be paid to an

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individual employee; and • When the reimbursement will be given.

IS EDUCATIONAL ASSISTANCE TAXABLE INCOME? Whether employees must be taxed on money received as part of an educational assistance program depends on how you set up your plan. In order for money received to qualify as nontaxable income to the employee, the program must: • Be spelled out in a written plan; • Be limited to $5,250 in reimbursements per calendar year; and • Not discriminate in favor of highly compensated employees.

MUST WE TRACK EDUCATIONAL ASSISTANCE? It's essential to keep records of tuition assistance representing how much was awarded and to whom. This is not only necessary to prove that you are not discriminating in favor of highly compensated employees, but also to prove that you are not discriminating in any other ways (providing men with more educational opportunities than women or refusing opportunities to individuals who are racial minorities). If you are required to maintain an Affirmative Action Plan, you'll need to track training opportunities provided to your employees and include that information in your plan.

DEPARTMENTS > Contact: Tammy Lamary

Professional Development: School is Back in Session It's August, which means that the start of the new school year is just around the bend. But children aren't the only ones who benefit from education. In many cases, employees can, too.

Countless employers recognize the benefit of continuing education for their employees and provide educational assistance programs to encourage employees to enhance their abilities at work. In fact, U.S. employers spend billions of dollars each year on educational assistance programs and, in most cases, this investment does not go to waste.

A majority of employers already offer educational assistance programs; however, many experience relatively low participation. With some work, an educational assistance program can evolve to help these businesses effectively develop and maintain highly skilled employees.

First, to avoid paying for tuition unnecessarily, let your employees know that you are paying attention to submitted costs. They should be required to itemize and provide receipts for any expenses you reimburse. Employees may be discouraged from taking courses that are hardly work related if they must explain the relation of courses to their professional lives.

Next, if you find that your educational assistance program is not benefiting your company as much as it is an employee’s oil-painting interests, you may find that you need to set more strict guidelines regarding reimbursable courses of study. Your company may even want to determine the specific courses or programs that are eligible for educational assistance.

However, even if courses seem to have little or no application to your company's business function, don't

overlook the value of courses that teach critical thinking or creative skills.

While you have every right to restrict employees to a more career-centered path, you may want to consider the long-term benefits of a broad educational scope.

For more information about educational assistance programs, please contact the Association's HR & Legal Services Division at 814/833-3200 or 800/815-2660.

Tammy Lamary is Labor & Employment Counsel for the Manufacturer & Business Association’s Legal Services Division.

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August 2011 > www.mbausa.org > 23

Events

The Manufacturer & Business Association recently held its 106th Annual Event on June 28 at the Bayfront Convention Center in Erie. For extensive photo coverage, visit the Associationâ&#x20AC;&#x2122;s Photo Gallery on www.mbausa.org.

More than 1,300 guests attended this yearâ&#x20AC;&#x2122;s Annual Event at the Bayfront Convention Center in Erie.

The highlight of the night was a question-and-answer session with keynote speaker Jack Welch (right) moderated

by FOX Business News anchor Stuart Varney (left).

The Association thanked representatives from sponsors Highmark Blue Cross Blue Shield, Howard Industries, PNC Bank, UPMC Health Plan, HealthAmerica, Logistics Plus, GE Transportation and Ridg-U-Rak, Inc.

The Association introduced the Board of Governors who unanimously elected John B. Pellegrino Sr., P.E., president and CEO of Ridg-U-Rak, Inc. (center), as the 2011-2012 chairman.

The Most Reverend Bishop of Erie Donald Trautman led the invocation.

Cynthia Kucenski (right) with Jack Welch, represented major sponsor Highmark Blue Cross Blue Shield.

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Lorenzo Simonelli (right) of major sponsor GE Transportation greets Association Board member Yvonne Atkinson-Mishrell and guest.

Tim Nolan (left) of sponsor HealthAmerica welcomes moderator Stuart Varney.

Sue and Gary Schneider of sponsor Howard Industries with Jack Welch.

The Annual Event is the tri-state region's premier business networking reception.

The Victory Belles, a World War II-era singing and dancing trio, entertained the audience with their patriotic performance.

The Belles treated Association Chairman John B. Pellegrino Sr., P.E. of major sponsor Ridg-U-Rak, Inc. to a special song.

Ki Kim (center), standing for the Victory Bellesâ&#x20AC;&#x2122; stirring performance of the national anthem, represented major sponsor UPMC Health Plan.

Marlene Mosco (right), representing major sponsor PNC Bank, mingles with guests, including former Pennsylvania First Lady Michele Ridge (second from left), at the member reception.

Each guest received a special edition of the Business Magazine, the June 2011 Annual Report.

Jim Berlin (left) of sponsor Logistics Plus with Jack Welch.

Congressman Mike Kelly (second from right) was one of the many community and business leaders in attendance.

August 2011 > www.mbausa.org > 25

Events 2011 BIKE RALLY ERIE, PA JULY 14, 15 & 16 The fifth annual Roar on the Shore® bike rally, presented by the Manufacturer & Business Association, major sponsor Harley-Davidson of Erie, the City of Erie and more than 35 area business sponsors, raised funds for the construction of the Flight 93 National Memorial in Shanksville, Pennsylvania. For complete photo coverage, visit www.roarontheshore.com.

Miles Cadwallader (left) and Sarah Ambler were married in the rally’s first-ever biker wedding, performed by Erie 3rd Ward District Justice Tom Carney (right) on Thursday night at The Hub’s Main Stage.

Thousands flooded State Street to welcome the estimated 6,000 bikes in Thursday’s Bringin’ in the Roar parade, sponsored by Toyota, into The Hub in downtown Erie.

National recording artist Darryl Worley served as grand marshal for Thursday’s Bringin’ in the Roar bike parade and headlined the evening concert in Perry Square.

The 2011 rally drew more than 80,000 bikers from as far as Salt Lake City, Utah and Washington State.

Erie Mayor Joe Sinnott and Roar Board Chairman Clarence Kearney welcome the crowd to the 2011 rally.

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Susan and Kelly Lapping of Major Sponsor Harley-Davidson of Erie.

Michele Smith, host of Discovery HD Theatre’s “Two Wheel Thunder,” led more than 120 bikes in the first annual Lake Escape Motorcycle Run, sponsored by Roth Cadillac.

Hundreds of bikes gathered for the fourth annual Thunder on the Isle: The Mayor’s Ride, sponsored by HarleyDavidson of Erie.

Fierce, female-led Mustang Sally rocked Friday’s headline concert at The Hub’s Main Stage.

Bikers enjoyed a Friday evening ride around Presque Isle State Park.

The pre-parade gathering at Presque Isle Downs & Casino kicked off a weekend of rides, bands and more.

Saturday’s Roar to the Vineyards at Off-Road Express attracted hundreds of riders eager to take in the beauty of North East’s wine country.

World-renowned stunt rider Bill Dixon wowed crowds during daily shows sponsored by Off-Road Express.

LoCash Cowboys played to a packed Hub at Saturday night’s Rock ‘N’ Roar concert.

Former Pittsburgh Steelers running back and Vietnam vet Rocky Bleier, who has previously raised funds on behalf of the Flight 93 National Memorial Campaign, speaks to the crowd in Perry Square at an appearance co-sponsored

by Off-Road Express.

Ken Nacke, whose brother Louis “Joey” Nacke II was one of the 40 heroes aboard Flight 93, thanks rally goers for raising funds for the completion of the Flight 93 National Memorial in Shanksville.

Concert goers crowd the streets in downtown Erie.

Raine Raven was crowned the 2011 Miss Roar on the Shore on Saturday evening.

The 2011 rally was expected to pump $26 million into the Erie economy.

August 2011 > www.mbausa.org > 27

EDITORIAL > by Angie Angus

Blue Ocean Strategy – USA Introduces New Training Programs, Offerings Angie Angus is the manager of Blue Ocean Strategy Programs and Support Services for the MBA Blue Ocean Strategy Center – USA, and a certified Blue Ocean Strategy practitioner. The Center teaches companies and organizations of all sizes and types how to implement Blue Ocean Strategy in order to find new markets for their products and services.

The MBA Blue Ocean Strategy Center — USA opened its doors two years ago as the exclusive Blue Ocean Strategy (BOS) training center in the country, joining an elite group of facilities around the world to teach one of the most innovative and groundbreaking business strategies available.

During this time, we’ve had engagements with 235 companies reaching more than 2,700 people. We’ve provided advanced training, coaching and support to more than 160 people from more than 50 companies and organizations. These businesses range in size from multinational corporations to small, family owned operations that represent both the nonprofit and forprofit sectors. Manufacturing, educational institutions, healthcare organizations, distributors, construction, retail, technology and social service organizations have all sought this innovative strategy training to propel their companies forward.

These companies also have provided valuable feedback in developing new courses that are designed to be accelerated, more convenient and customized to meet individual company needs. Thus, two years after opening our doors, the excitement continues with new programs and offerings.

Blue Ocean Strategy Module 1 This accelerated Blue Ocean Strategy course combines 20 hours of instruction and experiential learning with up to eight hours of company specific remote support following the session (per company). Participants will learn the methodologies, concepts and tools of BOS and how to utilize them during the Visual Awakening, Visual Exploration and Visual Creation phases.

Upon completion of the course, attendees will be prepared to implement the first three phases of Blue Ocean Strategy within their own company or organization.

Blue Ocean Strategy Module 2 The area where most companies fall short with strategic planning is during the implementation phase. This unique course provides your company with six to eight hours of customized instruction and support during the implementation phase of Blue Ocean Strategy to help reach your strategic planning goals. You will learn to overcome key cognitive, political, motivational and resource hurdles. The support is offered remotely in one- to two-hour segments, which are scheduled at your convenience, making this program timely, convenient and economical.

IN THE HUDDLE: Identifying Your Team’s Game Plan for the Future Vision defines how your organization will look in the future.

And while vision is a long-term view, it requires a singular focus. While evaluating how your company is uniquely positioned in the marketplace, your vision can be clouded by the various perspectives your executive team brings to the table. As advantageous as these differences seem, they can present very definite challenges. This course teaches how to 28 < www.mbausa.org < August 2011

incorporate various executive team member perspectives into a focused vision with everyone looking through the same lens.

This new three-hour course will provide you with a quick and easy tool to help your company’s leadership construct a strong foundation from which to develop a winning game plan for the future.

RECIPE FOR SUCCESS: Redefining Your Buyer's Experience to Increase the Size of Your Customer Pie The competition for customers is relentless and comes from all directions. As a result, our slice of the customer pie becomes smaller as we compete for the same customers.

Rather than narrowing our focus, we should expand our view to “noncustomers”— buyers who could be patrons of our industry but, for one reason or another, are not. This group represents a tremendous opportunity to experience unprecedented growth. This new three-hour course will show you how to open up opportunities for sustainable growth by retaining your current customer base and by attracting those all-important noncustomers.

Unlocking the Power of Blue Ocean Strategy Webinar During this one-hour Blue Ocean Strategy overview, BOS instructors will present a proven analytical framework and the tools for successfully creating and capturing blue oceans of opportunity.

These courses offer everything from an introduction, to using some of the tools and concepts, to learning to fully implement Blue Ocean Strategy. The training, coupled with the experience, coaching and support that is offered through the MBA Blue Ocean Strategy Center — USA, gives each company the knowledge and tools to compete successfully in a global and increasingly challenging market.

If you are interested in learning more about blue ocean strategy, please visit mbausa.blueoceanstrategy.com or contact me at aangus@mbausa.org.

Renée Mauborgne (center), co-author of Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, with the Association’s BOS training team, traveled to Erie, Pennsylvania in 2009 to announce the founding of the MBA Blue Ocean Strategy Center – USA.

People Buzz VINEYARD OIL AND GAS CO. PROMOTES VP OF MARKETING Melissa Eastman has been promoted to vice president of natural gas marketing for Vineyard Oil and Gas Co. in North East, Pennsylvania.

MAXPRO TECHNOLOGIES APPOINTS ENGINEERING VP Maxpro Technologies, which specializes in high-pressure products, including fittings and tubing for the water jet industry, recently promoted Gregory Soltys to vice president of Engineering at its Fairview, Pennsylvania facility.

Previously, Eastman was director of production and marketing, responsible for natural gas supply and trading. In her new job, Eastman will be responsible for oil and gas producer services, interstate pipeline transportation, retail and wholesale gas sales, and commodity trading activity.

Soltys will continue in his management of the engineering team at Maxpro Technologies as well as being involved in the development of business strategies. Soltys, who has more than 30 years of engineering experience, earned a bachelor’s degree in mechanical engineering technology from Gannon University and is registered as a professional engineer.

NEW ATTORNEY JOINS MARNEN GROUP Donald F. Fessler Jr. recently joined the Eriebased law firm of Marnen Mioduszewski Bordonaro Wagner & Sinnott, LLC, as a member.

With more than 22 years of experience, Fessler will provide legal counsel and representation primarily in the area of workers’ compensation, civil litigation and real estate. He also provides legal assistance to property owners concerning real estate tax assessments.

BERNSTEIN, BURKLEY NAMED 2010 BEST LAWYERS IN AMERICA Robert S. Bernstein, managing partner of the Bernstein Law Firm, P.C., and Kirk Burkley, partner of the Bankruptcy & Restructuring practice area, were recently selected by their peers for inclusion in The Best Lawyers in America® 2010 in the field of bankruptcy.

Best Lawyers is based on an exhaustive peer-review survey in which more than 25,000 leading attorneys cast almost 2 million votes on the legal abilities of other lawyers in their specialties.

The Bernstein Law Firm is located in downtown Pittsburgh with satellite offices in Washington, Lycoming and Philadelphia counties. The firm concentrates on creditors’ rights, bankruptcy and restructuring, and business law.

ERIEZ® MAKES APPOINTMENTS Eriez®, headquartered in Erie, Pennsylvania and a world authority in advanced technology for magnetic, vibratory and inspection applications, recently announced the following promotions: Brian Vrablic has been appointed to the new position of sales engineer -Recycling. In his new role, Vrablic will support the Eriez Heavy Industries Group, which is led by Dan Norrgran, Heavy Industries market manager.

Tom Saccamozzone has been named project manager-Heavy Industry.

Saccamozzone joined Eriez in October 2000 as a technical sales representative. According to the company, Saccamozzone’s expanded responsibilities will now include projects specifically related to the aggregate and foundry markets as well as engineering companies.

John Mackowski has been appointed to the newly created position of Metalworking Product manager. In his new role, Mackowski will be responsible for product management of Eriez’ Hydroflow® and Magnamation products. Mackowski’s expanded duties include serving as project

EDITORIAL > Contact: Karen Torres

coordinator on large filtration orders, coordinating the many aspects and parties involved in system orders.

Additionally, Mackowski will be responsible for the traditional product management role of customer and field sales support, literature, marketing and trade show support, development of training and sales support materials, as well as coordination of product development with Sales, Engineering, and Research and Development.

Andrew Kloecker has been named managerMetalworking Distributor Sales. Kloecker previously had served as a technical sales representative. In his new role, Kloecker will oversee Eriez’ Metalworking distributor network and support Eriez representatives in the implementation of distribution strategies for sales growth of Eriez equipment to the metalworking market.

Dave Heubel has been appointed to the newly created position of director-North American Sales. Most recently, Heubel served as national sales manager for the U.S. Light and Heavy Industry Markets, which includes Metals Recycling.

Darrell Milton has been named market managerMetals Recycling.

Milton joined the sales staff of Eriez-Canada in 1991, rising to the position of sales manager. He and his family relocated to Erie in 2006 when he took the position of Canadian sales manager, joining the Erie-based International Division.

Mike Shattuck has been promoted to Product Manager-Recycling Equipment. In his new role, he will continue his duties of actively selling Eriez equipment to the Metals Recycling Market, while taking on the responsibilities of coordinating new and modified product development and cost reduction programs for Eriez’ recycling product offerings.

August 2011 > www.mbausa.org > 29

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