2017/11
label design guideline
31.39 mm
Die cut specifications
171.91 mm
Standard eggyplay® labels
Examples, standard eggyplay® label The company logo is typically placed to the left, the eggyplay® images and payoff to the right, and the eggyplay® logo and the product description (8 eggs sizes M/L) in the middle. On the top label (’HEDEGAARD’), the image and text used on the right side of the label illustrates the concept (text meaning ’1) collect, 2) build, 3) play’).
2017/11
Required elements
Warning: See back before using as a toy
The eggyplay® logo The logo must not be altered. We recommend positioning the logo here.
The eggyplay® arch We recommend using the blue arch (100 % cyan) as it complements the logo nicely.
Obligatory warning text Warning: See back before using as a toy
Optional elements The background A coloured background or pattern may be applied. We recommend using the pale blue background with eggs. The background colour or pattern must be visually compatible with the standard eggyplay® colours: 100 % cyan 100 % magenta CMYK 3-9-100-0 CMYK 60-0-100-0
www.eggs.dk
SAML ÆGGEBÆGRE TIL HELE FAMILIEN HVER BAKKE INDEHOLDER 2 ÆGGEBÆGRE
8 skra beæg M /L + 2 ÆGGEBÆ GRE
Advarsel: Se bagsiden før ibrugtagning til leg
Vin
d fe de p ræm ier!
Sjov, leg og læring med Pixeline på www.eggs.dk. Vind en tur til Universe for hele familien og andre fede præmier!
8 skra beæg M/ L
© 2014 Pixeline
Advarsel: Se bagsiden før ibrugtagning til leg
Blue: Pink: Yellow: Green:
2017/11
Illustrations/images Images/illustrations from the eggyplay image bank may be used in label designs. Please contact us if you need access to the image bank.
8 skra beæg M/ L
Advarsel: Se bagsiden før ibrugtagning til leg
www.eggs.dk
Example, special label with competition teaser
8 sve nska ä gg från fr igående höns in omhus M/L
Example, season label
Fonts The prefered font is Helvetica neue LT Std (45 Light and 75 Bold). To achieve a more playful look, Hobo Std can be used for the payoff.
Varning: Se baksidan före användning som leksak
www.lantagg.se
Example, season label
2017/11
Back label We recommend using a blue background colour (100 % cyan) on the back label with white text. The CE symbol, the warning text and the age warning icon are obligatory elements. The CE symbol must be minimum 5 mm in height, the age warning icon minimum 10 mm in height. Both symbols must be placed next to the warning text. The symbols must not be altered. Warning text: Before using as toy, wash in dishwasher at min. 65 °C to reduce risk of bacterial contamination. Warning: choking hazard – small parts. Not suitable for children under 36 months. The wording of the warning text must not be altered and it is the local company’s responsibility to translate the text correctly. The remaining space can be used for required information about the product (e.g. nutritional values, company address) according to country specifications. See the example below.
0-3
Warning: choking hazard – small parts. Not suitable for children under 36 months. Before using as toy, wash in diswasher at min. 65 °C to reduce risk of bacterial contamination.
Næringsinnhold pr. 100 g ca. Energi 585 kJ/141 kcal, fett 10,2 g, mettede fettsyrer 3 g, karbohydrater 0,3 g, sukkerarter 0,3 g, protein 12 g, salt 0,3 g. Opbevares ved høyst 12 °C. Vekt pr. egg 53-73 g. Egg fra norske frittgående høner. Du kan spore ditt egg ved å gå til vår hjemmeside: www.davafoods.no
Produsert for DAVA Foods Norway AS av Jonas H. Meling AS, Stavanger
EFTA 1361
2017/11
Restrictions Inner margin Vital elements must be placed at least 3 mm from the inside of the die cut on both front and back labels. The margin is marked by a dashed line in the label templates.
Final approval All artwork must be approved by the DAVA Foods marketing department.
Contacts
Simone Scherpenzeel Sales Manager
Annemieke Jansen Sales Manager
Birgit Boldrup Sørensen Marketing Coordinator
M: +31 6-22374869 @: ssc@davafoods.com
M: +31 6-51311824 @: amj@davafoods.com
M: + 45 40 99 99 06 @: bbs@davafoods.com