ARCADA Master’s degree programmes in International Business Management and Media Management
GOOD MORNING. WAKE UP AND EXPLORE LIFE. Studying is more than courses and degrees. It is also learning a thing or two about life in general. At Arcada we offer you both. A strong culture of multi-professionals and an encouraging environment to find your own path. Come and explore life at Arcada.
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UNIVERSITY OF APPLIED LIFE.
2 WELCOME TO ARCADA – UNIVERSITY OF APPLIED LIFE! At Arcada University of Applied Sciences we see a degree as far more than a sequence of courses. Studies are just as much about growing as a student, as a person and also about shaping your professional role. Interacting with professionals from different fields on campus, extending your views and exploring subjects hands-on will only increase your appetite for learning. We want to make the Master’s studies at Arcada a fun and rewarding process for you and a good investment for your work place. Welcome to an exciting and colourful journey!
WHAT IS A MASTER’S DEGREE FROM A UNIVERSITY OF APPLIED SCIENCES? A Master’s degree from a university of applied sciences is based on the combination of a Bachelor’s degree and a minimum of 3 years of relevant work experience. It is intended for practitioners in working life, who wish to deepen and broaden their professional skills. A Master’s degree programme is ideal for persons preparing to take on a managerial role. The extent of the degree is 90 cr (ECTS) and the programme can be completed in 2–4 years, combined with employment. The education is web-based but also includes lectures, workshops and seminars. Strategic management is a central theme in the Master’s degree programmes at Arcada.
WHAT IS ARCADA? Arcada is a modern and international university of applied sciences in Helsinki, Finland. We offer high-quality education and further education in Swedish and English for our 2,700 students. We believe in close collaboration with the workplace and co-operate with some ninety higher education institutions and universities throughout the world. We also conduct practical research relevant to the community. This is why a degree from Arcada in Business Administration, Tourism, Media, Technology, Sports, Health Care and Social Services is relevant and desired by employers. Our cross-disciplinary structure means that we promote activities, syllabuses and research initiatives that cross traditional disciplinary boundaries. The areas of focus we have chosen are sustainable materials and energy systems, digital services, health promotion, patient safety and social participation. As many of our alumni have become entrepreneurs, we actively promote the entrepreneurial aspect in studies and encourage our students’ business ideas.
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DEGREE PROGRAMMES AT ARCADA MASTER’S DEGREE PROGRAMMES Master’s programmes offered by Arcada have a common core of management and strategic leadership. Please find out more at www.arcada.fi International Business Management Media Management Advanced Clinical Care (in Swedish) Health Promotion (in Swedish) Rehabilitation (in Swedish) Social Services (in Swedish)
BACHELOR’S DEGREE PROGRAMMES IN ENGLISH International Business Nursing Plastic Technology BACHELOR’S DEGREE PROGRAMMES IN SWEDISH Business Administration Distributed Energy Systems Emergency Care Film and Television Information and Media Technology Nursing Occupational Therapy Physiotherapy Plastics Technology Social Services Sports and Health Promotion Tourism Management FURTHER EDUCATION Arcada Further Education offers further education and courses for adult students. Custom-tailored study programmes can also be arranged for companies. Please see www.arcada.fi/further
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SAIMY SWÄRD, WEB AND TV JOURNALIST AT YLE.FI, AND ARCADA STUDENT IN MEDIA MANAGEMENT “After working 14 years in the same company I felt that it was time to get new input and learn more. Exactly where this Master’s degree will take me I don’t know. It might mean that I will stay with my current employer and get new fresh ideas that make me better at what I do, which in turn leads to me getting new tasks and responsibilities. It might mean that I find a new position somewhere else. So many doors open if you only have the courage to take the first step.”
STUDY WHILE WORKING The scope of the Master’s degree programmes in Media Management and International Business Management is 90 ECTS. They are run as part-time studies, which allow you to study alongside work. It takes you 2–3 years to complete either degree. The courses are taught entirely in English and comprise scheduled lectures, workshops, seminars and independent studies. Scheduled tuition takes place mainly after 4 p.m. on weekdays and between 9 a.m. and 5 p.m. on Saturdays. About 25 % of the degree programmes consists of scheduled tuition in class with 75 % conducted as independent studies.
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ARCADA/MASTER’S DEGREE PROGRAMME IN INTERNATIONAL BUSINESS MANAGEMENT
MASTER’S DEGREE PROGRAMME IN INTERNATIONAL BUSINESS MANAGEMENT (90 CR ECTS) Arcada is the first University of Applied Sciences in Finland to launch a Master’s degree programme in English with a focus on the Nordic business environment. If you or your employer views the Nordic market as an interesting opportunity for personal or business growth, then this degree is what you are looking for. The Nordic business environment is a natural context for Finnish companies to either start or develop their international business activities. In a more global world the locality of business becomes paradoxically more important, so knowledge of cultural similarities and differences is an important aspect of managing businesses in this region. After graduating with this Master’s degree you will be able to establish and lead business activities in any Nordic country. The degree programme’s strong emphasis on combining practical skills with theoretical knowledge gives you a deeper understanding of specific business areas and subjects, as well as the skills and tools to analyse the Nordic business environment, plan market entry and to develop the position of a company in a new market.
WHO IS THE PROGRAMME FOR? The target group for this Master’s degree programme is individuals who see the possibilities for personal and career development in the Nordic business environment, as well as those business oriented individuals who seek to acquire a deeper knowledge of marketing, supply chain management, finance and leadership. Employers of an applicant can also benefit greatly from the degree programme by becoming engaged in the Master’s thesis project, which can be tailored to suit the employer´s needs. Are you ready to take on new tasks and responsibilities with your current employer or planning on embarking on a new career? Are you thinking about starting your own business in the future? By participating in this programme you will significantly broaden your opportunities for career advancement.
IBM – PROGRAMME OUTLINE There are three knowledge modules consisting of 10 ECTS each and if you wish you can choose to replace one of these with a Nordic module. The three knowledge modules are conducted at Arcada whereas the optional Nordic module is conducted at a Nordic partner university in Sweden, Norway, Denmark or Iceland. Marketing Management (10 ECTS) • Customer relationship and service management • Marketing communications and brand management Supply Chain Management (10 ECTS) • Purchasing and negotiation management • Demand chain management Financial Management and Leadership (10 ECTS) • Financial management • Leadership
Core Skill Modules (15 ECTS) • Analyzing the Nordic business environment • Planning and establishing market entry in a Nordic country • Establishing and developing your market position in a Nordic country Support Modules (15 ECTS) • Research Methodology • Thesis seminars • Elective/Personal Studies Master’s Thesis Project (30 ECTS) The Master’s thesis project consists of a development project for a client or for the student’s employer and a thesis report, in which the student publishes the key results of the development project.
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ARCADA/MASTER’S DEGREE PROGRAMME IN MEDIA MANAGEMENT
MARJA KAHRA, MANAGING DIRECTOR AT THE FINNISHSWEDISH CHAMBER OF COMMERCE “The Nordic market, with its 25 million consumers, is economically and politically stable. Knowledge and understanding of this market gives an obvious competitive advantage on the labour market.”
KARSTEN SLOTTE, CEO, KARL FAZER GROUP ”I believe that studying is a life-long investment. Cooperation among the Nordic countries will increase in the future. Finland is entirely dependent on its export markets and Sweden has historically been an important trading partner.”
MASTER’S DEGREE PROGRAMME IN MEDIA MANAGEMENT (90 CR ECTS) Are you looking for tools to manage the rapidly changing media industry? Do you find yourself in the media industry, struggling to see the bigger picture? New technology and changing consumer behaviour offer unlimited opportunities for people able to respond to creative and managerial challenges. A media manager today does not necessarily have an educational background in media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based on economics, technology and culture. Management is about finding appropriate resources, and working with and through other people to accomplish organizational goals. The Master’s programme in Media Management at Arcada presents you with real-life cases and projects useful to a manager in any media-related company. In Arcada’s modern premises you can apply your knowledge hands-on. Stadi.TV is an Arcada-run Helsinki community television service. It offers our students a unique opportunity to plan, design and produce both traditional and interactive media concepts for real platforms. Strategies and innovations in media are intimately linked to research and development. An important part of the curriculum is to plan and accomplish your own development project in the form of a Master’s thesis. The aim of the thesis project is to advance the operations or management methods of a creative company or of content industrial actors in general. However you see it, your Master’s education can be seen as providing a wise investment for your employer, if you are currently in the business.
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ARCADA/MASTER’S DEGREE PROGRAMME IN MEDIA MANAGEMENT
WHO IS THE PROGRAMME FOR? The graduate programme in Media Management at Arcada is intended for persons who wish to deepen their knowledge, skills, and competence in order to manage creative companies within the content industries. The programme prepares students for predicting market trends and industrial development, and for applying this knowledge to develop business and content concepts as well as business operations. Furthermore, a graduate from the programme is capable of creating new knowledge for market actors and public authorities operating within the content industries.
VILLE TUKIAINEN, ART DIRECTOR AT THE OS/G COMMUNICATIONS AGENCY AND ARCADA STUDENT IN MEDIA MANAGEMENT “I’ve been thinking about furthering my education for years now, and since I now have the opportunity to study alongside work there is nothing holding me back. I consider the Master’s programme in Media Management to be an important stepping stone in my career. Something I really appreciate about this degree programme is that within every course we are given the opportunity to meet interesting external lecturers – professionals who follow, as well as create, the trends of the business right now.”
MEDIA MANAGEMENT – PROGRAMME OUTLINE All students receive an individual study plan. The study plan allows the student to tailor the programme to suit her/his individual needs based on previous study and work experience. For instance, a student with a bachelor’s degree in business administration will have the possibility to replace business courses with studies in media production. Mastering the Media Landscape (15 ECTS) • Media economics • Media technology development • Competencies in media management • Special features of media and creative industries
Managing Media Businesses (20 ECTS) • Customer relationship management and service innovation • Financial management • Marketing communications and brand management • Media law Production Management (15 ECTS) • Concept and programme format development • Production management • Visual presentation and narrative Research Methodology (5 ECTS) Optional Studies (5 ECTS) Master’s Thesis Project (30 ECTS) The Master’s thesis project consists of a development project for a client or the student’s employer and a thesis report, in which the student publishes the key results of the development project.
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APPLICATION
APPLICATION AUTUMN 2012 ELIGIBILITY INTERNATIONAL BUSINESS MANAGEMENT A suitable Bachelors’ degree, e.g. within the field of economics, business or some other field (e.g. engineering, media or tourism)
AND at least 3 years of relevant work experience gained after completing the higher education degree (Bachelor’s Degree). As relevant fields are considered economics, business or management.
MEDIA MANAGEMENT A suitable Bachelor’s degree, e.g. within the field of Media and Communications, Arts and Culture Management, Business Management, Media and Information Technology, Art & Design, Advertising, Literature and Culture Studies or Entertainment Law
AND at least 3 years of relevant work experience gained after completion of the higher education degree (Bachelor’s degree) Sufficient knowledge of English. The applicant must prove sufficient proficiency in the English language.
HOW AND WHEN TO APPLY The application form is found at www.arcada.fi during the application period September 24th – October 12th, 2012. Detailed information about the application process, timetable and required enclosures is presented online.
CONTACT Please visit www.arcada.fi for further information about the Master’s Degree programmes in Media Management and International Business Management. Also, you are welcome to contact us with any questions you may have.
Questions regarding the International Business Management programme and the studies Head of Programme, Dr.Sc. (Econ.), Senior Lecturer Carl-Johan Rosenbröijer carl-johan.rosenbroijer@arcada.fi Tel. +358 (0)207 699 658, +358 (0)50 463 5747
Questions regarding the Media Management programme and studies Head of Programme, PhD, Adjunct Professor, Senior Lecturer Mats Nylund mats.nylund@arcada.fi, Tel. +358 (0)207 699 447, +358 (0)50 3530 25
Questions regarding the application process Admissions Office, admissions@arcada.fi Tel. +358 (0)207 699 676
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CONTACT INFORMATION Jan-Magnus Janssonin aukio 1 00550 Helsinki, Finland Tel +358 (0)207 699 699 Fax +358 (0)207 699 611 www.arcada.fi
Arcada UAS is ECTS- and DS-certified since 2004. The Arcada Patient Safety and Learning Centre (APSLC) is recognised by the Finnish Ministry of Education and Culture as a Centre of Excellence for the years 2010-2012. The Arcada quality assurance system passed the audit by FINHEEC in 2011.