IN CONVERSATION WITH
AS SEEN IN THELIFESTYLEEDIT.COM.AU
IMOGENE ROACHE Imogene Roache is a leading Sydney based food and still-life stylist with a diverse portfolio spanning 9 years of industry expertise. Her portfolio boasts work for high profile clients including David Jones, Woolworths, Chobani Yogurt, Santa Vittoria, Pizza Hut and Westfield Shopping Centres, nestled amongst a range of artistic endeavours pursued around her native Sydney. Imogene provides art direction and styling services for both national and international commissions.
TLSE: You’re recognised as one of Sydney’s leading food and still-life stylists, with a diverse portfolio spanning 9 years of industry expertise. Working with aspirational Australian food and interior publications - such as Belle Magazine, Real Living, Marie Claire and House & Garden (where you remained as in-house stylist for 4 years)- what drew you to styling, and how did you get your career start? IMOGENE:I have a vivid memory as I was preparing to finish up at high school, flicking through my favourite magazine at the time, and feeling intrigued by what the ‘Stylist’ role was that was listed under each photoshoot. I contacted the magazine for an internship, and from that moment, my love of styling began. I assisted in fashion styling at the beginning, then transitioned into interiors a couple of years later, where I landed a permanent role as in-house Stylist for House & Garden Magazine. Now, 8yrs on, I freelance as a food and still-life stylist.
I’ve always been drawn to every aspect of styling, from the initial shoot idea, visualising composition and colours, sourcing beautiful props, to the final stylist’s finesse on set. I still get excited over the perfect ribbon curl, napkin fold, or runny egg yolk! I feel lucky to have a creative eye that allows me to inject beauty into my everyday job. TLSE: The best experience anyone can gain to become a stylist, is through assisting. What was assistant styling like for so many years, what did you learn, and what was it like taking the leap and making the transition into freelancing full time? IMOGENE: To me, styling is all about having a creative eye, a trust in your own instincts mixed with hard work and forward-thinking. I am forever grateful for my many years assisting top stylists in each field, and the experience I gained is second to none.
A CURATION OF LIFE + STYLE
TWENTY-SIX | 26
