The Seek Society

The Seek Society is a community based, earth conscious business specialising in quality camping and outdoor essentials. It was founded by Charity Turner and Phoebe Cox in 2014.

TLSE: How did your adventures with wife and business partner, Phoebe, inspire you to design and manufacture your own range of quality camping and outdoor products? CHARITY: The last few years have been a long but fabulous road for my wife Phoebe and I. We first had the vision of The Seek Society not long after we met in 2013, I had been writing music and running expedition companies in the North West of Australia for the last decade and Phoebe was an environmentalist for the NSW Government. We were both feeling a little disenfranchised with the day to day and craved change. We were passionate about the environment, and loved adventuring in the outdoors. So we packed up our Defender and went traveling around Australia and then abroad. We experienced so many epic remote locations but were perplexed when we witnessed so many people camping out in cheap plastic tents and utilising other fast fashion camping wares that would barely last their journey. These adventures inspired us to design and manufacture our own timeless, quality camping and outdoor products that may encourage others, even those who don’t like being outside, to enjoy nature and not destroy it in the process.

TLSE: You utilise sustainable materials that are built to last, as opposed to plastic and harmful fibres that have a short life span and are detrimental to the environment. At the heart of The Seek Society lies an ethos in respecting the Earth that we have, and a belief that we can all make a difference. As a designer, how important is the sense of responsibility for you (and other design businesses) to manage your sustainable footprint? CHARITY: For Phoebe and I it is at the core of who we are as people, and how and what we do daily, so the brand and our quality products are purely an extension of that. Managing your personal footprint as well as your business is a massive responsibility and one that should be taken seriously to ensure this beautiful planet is around for future generations. We believe conscious design, production and consumerism is in a revolution, a return back to slow fashion and sustainability; people genuinely want to make a difference, and we want to help them in that pursuit.

… And so, The Seek Society was born.