SEGD23

SEGD23

With this annual awards publication, SEGD recognizes those in the experiential graphic design community who—through their commitment to human-centered, effective design in the built environment—help define and promote best practices and ethical standards for the profession.

The SEGD Achievement Awards honor the individuals, companies and institutions whose work has significantly advanced the field of experiential graphic design.

The SEGD Global Design Awards celebrate the best in experiential graphic design, spanning a wide range of topics, disciplines and verticals; what all of the projects share is their effective use of design to connect people to place.

Welcome to the golden edition of our annual awards publication, SEGD23. This year, we celebrate an exciting milestone: 50 years of driving design excellence and setting industry standards in the world of experience design. Our esteemed fellows, laureates in the field, and the “best in class” Global Design Awards continue to raise the bar and influence other fields by being at the forefront of design practice.

Since our inception in 1973, SEGD has been a beacon of innovation, promoting human-centered design in the built environment. Half a century later, our mission remains steadfast—to “advance the profession of experiential design through education, inspiration, connection, and advocacy.” The work we showcase exemplifies this dedication and the unparalleled design expertise we foster.

Since 2016, this publication has been a rich canvas of creativity, insight and relevance, displayed through the SEGD Achievement and Global Design Awards. It serves as a source of inspiration and a record of our multidisciplinary community’s achievements, setting a high benchmark for experience design.

The 2023 SEGD Achievement Award winners are not just laureates and innovators but also champions of significant, purposeful design. Their valuable contributions have been instrumental in ensuring the continued success of our organization. This year’s Global Design Award-winning projects push the boundaries of innovation and creativity, embodying the pinnacle of design excellence. These distinguished designers craft diverse experiences, fostering connections and creating enduring memories.

Your journey with the 2023 SEGD Global Design and Achievement Awards can extend beyond this publication. Discover in-depth insights, additional visuals and videos on our awards page at segd. org/segd-awards.

With gratitude, Cybelle Jones, CEO

Publisher

Cybelle Jones

Managing Editor

Liz Griswold liz@segd.org

Art Editor

Sarah Miorelli

Design Intern

Hannah LoGalbo

Editorial Offices (editorial, reprints, address changes)

1900 L St., NW Suite 710

Washington, D.C. 20036 202.638.5555 segd@segd.org

Advertising Sales

Kristin Bennani kristin@segd.org

© 2023 SEGD23

ISBN: 978-1-940297-59-0

SEGD23 is the annual publication of SEGD, the Society for Experiential Graphic Design. Opinions expressed editorially and by contributors are not necessarily those of SEGD. Advertisements appearing in SEGD23 do not constitute or imply endorsement by SEGD or SEGD23. Material in this magazine is copyrighted. Photocopying for academic purposes is permissible with appropriate credit. Periodical postage paid at Laurel, MD., USA, and additional mailing offices.

Opposite Page Best of Show, Te Wānanga. Photo credit: David St George, Isthmus.

Opposite Page Sylvia Harris Award Winner, Forest Net(work).

Photo credit: Sean Airhart, NBBJ

Achievement Awards Sponsored By

Driven by the shared passion and creativity of our design community, DCL is your reliable collaborator for custom signage, experiential design elements and integrated tech solutions. As an ongoing supporter of the SEGD community, DCL would like to congratulate all of our design partners for their creative achievements, inspired solutions and commitment to design excellence.

See our ad on page 26

Achievement Awards

2023 SEGD Fellow Class

Wendy Evans Joseph

Bruce Mau

Distinguished Member Award

Annelle Stotz

Golden Arrow Award

Pentagram

Innovation Award

Prime Access Consulting

Insight Award

National Museum of African American History and Culture

Educator Award

Elizabeth Tunstall

Chapter Chair Award

Kayte Muse

This past March, the SEGD Fellow Committee convened to review the nominations for the 2023 SEGD Fellows; the committee chose Wendy Evans Joseph and Bruce Mau. In recommending this class of Fellows for confirmation, committee chair Michael Reed stated that “these individuals’ accomplishments and contributions to the practice and advancement of environmental and experiential graphic design exemplify the highest ideals in uniquely different aspects of practice and leadership.”

Wendy Evans Joseph, the founder of Studio Joseph, is a visionary architect known for her hands-on approach and unwavering commitment to design excellence. With a deep passion for art, culture, and public education, Wendy has established herself as a leading figure in museum design and exhibition installations. At Studio Joseph, she sets the vision for each project based on specific parameters and broader societal values that talk about equity and community.

Under Wendy’s leadership, Studio Joseph has delivered a diverse portfolio of impactful public, institutional, and cultural projects. The firm creates immersive environments that foster shared learning and engagement. Wendy seamlessly integrates technology, graphic design, and materiality in elegant spatial settings. Her ability to fuse architecture with other disciplines has garnered accolades and recognition throughout her career.

Wendy’s contributions to the architectural community extend beyond her exceptional design work. She has been honored with a Rome Prize in Architecture from the American Academy in Rome and holds the prestigious title of Academician of the National Academy of Design. Actively involved in professional leadership, she has held esteemed positions such as President of the New York Chapter of the American Institute of Architects, Chairman of the AIA National Committee of Design, and President of the Architectural League of New York.

Prior to establishing Studio Joseph, Wendy spent twelve years at Pei Cobb Freed & Partners, where she made significant contributions to large-scale public, institutional, and cultural projects. She received her Bachelor’s degree from the University of Pennsylvania and pursued her Master’s in Architecture at Harvard Graduate School of Design. She is a LEED Accredited Professional reflecting her dedication to sustainable design.

With her keen design sensibility, unwavering dedication to artistic and educational imperatives, and forwardthinking approach to the architectural practice, Wendy Evans Joseph continues to shape the industry and leave a lasting impact through her transformative work at Studio Joseph.

Wendy Evans Joseph

Opposite Page

Wendy Evans Joseph, 2023 SEGD Fellow, Photo courtesy of Wendy Evans Joseph

How did you get started in design, and what set you on your professional path?

Architecture offered the perfect connection between my innate ability with math and my passion for drawing. I started my studies at the University of Pennsylvania, where the philosophy was based on the idea of man living with nature. Our way of thinking about design was that of no boundaries between disciplines—architecture, landscape design and interiors are part of one continuum. This early education served as the basis for how I navigated my professional path. We were taught by landscape architects, planners and architects in a collaborative studio experience.

After finishing at Penn, did you start working, or did you go back to school?

After Penn, I worked for a design firm and then pursued a master’s degree in architecture at Harvard. Upon graduation, I joined the office of I.M.Pei (PCF), where I remained for 12 years.

At PCF, I worked on large-scale buildings and skyscrapers. But the pivotal moment in my thinking about architecture came when I worked on the Holocaust Memorial Museum as the lead designer. It made me realize that architecture is not mute; it can talk to the human experience. From then on, I only wanted to be involved in projects that supported my values and would reflect my design ethos.

Do you consider yourself an architect or an experience designer?

I am an architect, but my practice of architecture goes beyond just making buildings. It embraces societal values, the environment, and storytelling. I see architecture as a way of thinking about design that navigates all facets of the constructed world. In my practice, Studio Joseph, we are both a traditional architecture firm and an experience design studio. The two disciplines are intertwined, informing each other.

Can you share some projects that you are most proud of?

One project I am proud of is “Starlight,” an installation at the Museum of the City of New York. This large light installation reflects the institution’s classically iconic and modern aspirations. Another project is “Senses: Design Beyond Vision” at the Cooper Hewitt Smithsonian Design Museum. The exhibition highlights the real meaning of accessibility, exploring all human senses. These projects changed the way we practice.

Opposite Page The Senses—Design Beyond Vision at the Cooper Hewitt Smithsonian Design Museum, Photo credit: Thomas Loof, Studio Joseph (below)

Opposite Page Webb Chapel Park Pavilion, Photo credit: Eduard Hueber (above)

What drives your practice and interests as a designer now?

My goal is to work on projects with strong cultural or educational imperatives that support anti-racism and acknowledge our past. I like bringing people from diverse backgrounds into leadership. I want to make a difference by exploring what makes us who we are. With José-Luis Vidalón and Monica Coghlan, we focused on building a firm with broadened in-house capacity for fabrication and media concepting. We are rethinking our role in the design process, being involved from day one, and engaging in community sessions to the last detail.

How does your firm maintain a high standard of design excellence on all projects, even those with small budgets?

Thank you for recognizing our efforts. It’s true that many of our projects don’t have the luxury of major funding. However, we’ve been known for doing a lot with a little, creating something unexpectedly special. We focus on non-traditional materials and ways of building that are more efficient. Our approach involves making one or two strong visual and emotional connections with the visitor. We rely on trusted fabricators, experimenting with new printing methods and techniques, and ensuring thorough testing before building. This allows us to manage resources effectively while still delivering the effects the curators require.

Given the evolution of architecture, museums, and what we now refer to as experience design, what is your hope for the future of our field of practice?

I am very optimistic and ambitious for the future. We are facing significant global issues like environmental crises and social inequalities, revealing the fragility of humanity. I believe the way forward is through education and experiential design. This involves creating spaces for learning outside the traditional classroom, telling untold stories and histories, and fostering empathy and community engagement. We must ensure our designs are sensitive and accessible to people of all abilities.

What role does SEGD play in fostering the type of collaborative and innovative work that you advocate for?

My experience with SEGD has been a revelation of collegial spirit, where professionals with different skill sets come together. Unlike the world of architecture, which often emphasizes individual creation, SEGD fosters an atmosphere of collaboration within the profession. It’s a supportive community that encourages us to work together. I see tremendous potential for what we can accomplish in the coming years under the auspices of SEGD. The society has already made a significant impact in its 50 years, but I believe we are just scratching the surface of what can be achieved.

Opposite Page Americans at the Smithsonian National Museum of the American Indian, Washington, D.C., Photo credit: Thomas Loof, Studio Joseph (above)

Opposite Page London Mithraeum: Bloomberg SPACE, James Newton, photographer (below)

Mau 2023 SEGD Fellow

Renowned designer, visionary, educator, author, and artist Bruce Mau has vastly expanded the notion of design and its potential to solve the world’s most wicked problems. Driven to address the compounding crises of our time, in his forty years as a design innovator, Bruce has transformed the field into an approachable systemsbased method of empowerment — life-centered design — for the betterment of all living things.

Bruce is the Co-Founder and Chief Executive Officer of Massive Change Network (MCN), a global design consultancy in the Chicago Area which deeply collaborates with leading brands and companies, cultural organizations and heads of state to contextualize their worlds, take action and accelerate positive change. To do this work, Bruce evolved the 24 Massive Change Design Principles — MC24 — which can be applied in any field or environment at every scale. The MC24 Design Principles underpin all of Bruce’s work, from designing carpets to cities, books to immersive exhibits, social movements to brand identities, and fonts to strategic frameworks.

Books are central to Bruce’s purpose in communicating and inspiring completely new ways of thinking and living. He has contributed to the development and design of more than 250 books in total. In 1985, Bruce designed Zone Books’ groundbreaking inaugural double issue, “ZONE 1 | 2: The Contemporary City,” and he continued to serve as Zone Books’ design director for the next two decades. In 1995, Bruce collaborated with Rem Koolhaas to conceive the landmark architecture book, “S,M,L,XL.” As an author himself, Bruce’s books grapple with our increasingly complex and changing world, while contributing proven design principles for actualizing optimistic outcomes. Some of Bruce’s texts include:

“MASSIVE CHANGE;” “MC24: Bruce Mau’s 24 Principles for Designing Massive Change in Your Life and Work;” and “THE NEXUS: Augmented Thinking for a Complex World — The New Convergence of Art, Technology, and Science” with author Julio M. Ottino.

Designing a path forward for the next generation, in 2022, Bruce and MCN Co-Founder Aiyemobisi “Bisi” Williams launched MASSIVE ACTION, a new global initiative to inspire and empower 100 million designers with the mindset and tools of life-centered design. Launched in Sydney at the University of New South Wales Arts, Design & Architecture, MASSIVE ACTION demonstrates the possibility of design to confront and overcome our most urgent challenges. Building an ecosystem of actionist friends and institutional partners, MASSIVE ACTION is currently ramping up for its next level of engagement.

Bruce’s work and life story are the subject of the feature-length documentary “MAU,” which premiered at SXSW in 2021 and continues to bring design into the cultural spotlight.

Opposite Page Bruce Mau, 2023 SEGD Fellow, Photo courtesy of Bruce Mau

Bruce

In the film “MAU,” you mentioned being a geeky kid from Sudbury. Can you share a bit about your childhood and what inspired you to pursue a career in design?

I grew up on a farm outside a mining town in northern Canada, about five or six hours north of Toronto. My first trip to the city was for my college interview, which blew my mind. I had a farm life, and our house didn’t have running water in the winter. I had to bring water to the house every day from the well in the valley using my snowmobile. It was an extreme environment with long winter months and temperatures as low as minus 40 for weeks on end. Design wasn’t really a part of my life until I started the college application process and met a man named Jack Smith.

What impact did Jack Smith have on your journey?

Jack Smith ran a program called Special Art, and he allowed me to join his program despite my lack of art classes and portfolio. I needed to build a portfolio for college applications, and he created a place where I could explore anything my mind directed. I fell in love with art and gave up everything else <laugh>, much to the dismay of my family- except the water, of course. Despite the challenges, I managed to get into art school, which had an equally mind-blowing effect. But as I progressed, I did not do well in school. I discovered I was in art School, not Art school, and I just could not fit into their matrix. So I left and got a job as a designer.

Your design style is a synthesis of British and Swiss traditions. Can you elaborate on how these influences shaped your work?

My family background, with Dutch, German, and Polish roots, played a role in shaping my design sensibility. I admire the storytelling, humor, and humane quality of British design, exemplified by my time at Pentagram, London. At the same time, I am drawn to the Bauhaus and Swiss design traditions for their precision and clarity. Combining these elements naturally shaped my unique approach.

At what point did you realize your role as a designer could also be a changemaker? Was there a defining moment or a call to action?

While in London, I desired my work to have a greater purpose. Dedicated to making the world a better place, I decided to go out on my own. That’s when I and two partners founded Public Good, a design company committed to advancing positive causes. Although it was challenging at times, this path felt right for me. The design community’s reaction was mixed <laugh>, but having a clear mission under the name Public Good, helped us stay focused on our purpose.

Opposite Page “MASSIVE CHANGE,” by Bruce Mau, Phaidon Press, 2004

“MC24: Bruce Mau’s 24 Principles for Designing Massive Change in Your Life and Work ” by Bruce Mau, Phaidon Press (2020)

“THE NEXUS: Augmented Thinking for a Complex World — The New Convergence of Art, Technology, and Science ,” by Julio M. Ottino with Bruce Mau, MIT Press (2021)

courtesy of Bruce Mau (above)

Photo

Can you give an example of some projects where you felt your design had a significant impact on the world?

One significant project was with the Nurses Union. We campaigned to change public perception and give the Nurses Union the recognition they deserved. It was a game-changer for them and improved their position within the medical system. Throughout my career, I’ve been fortunate to work with amazing, generous, and brilliant people. It’s been an incredible journey as a designer.

You mentioned “Life-Centered Design.”

Can you explain its essence and how it differs from human-centered design?

Life-Centered Design expands the design brief to prioritize all of life, not just humans. The goal is a happy life, not just a happy human. We need to consider the context in which humans exist, including their family, community and ecology. Solving problems out of context can lead to damaging consequences, such as species loss and environmental disasters. We need to think differently about the brief and avoid compressing it. Instead, we should embrace a broader perspective to create a positive impact.

Your commitment to purposeful design is commendable. Any advice for young designers entering the field in today's critical times?

I encourage young designers to recognize the opportunity they have at this pivotal moment in history. Embrace purpose-driven design that contributes positively. That’s where designers will win the day. We have the ability to do that. SEGD members can do that.

It’s been a joy learning about your design journey. You mention you're not an “organization” fan. Can you share why you make an exception for SEGD?

SEGD has been a part of my work since the early days. Although I’m not a big organization guy, I made an exception for SEGD. You do an excellent job of providing for your members, helping them understand changes and opportunities, and connecting them.

Opposite Page “Work on What You Love: Bruce Mau Rethinking Design” Collab exhibit, Philadelphia Museum of Art (2015) Photo courtesy of Bruce Mau (above)

Opposite Page Museum of Modern Art (MoMA), New York City (2004), Refined brand identity; designed environmental graphics and wayfinding system. Photo courtesy of Bruce Mau (below)

Annelle Stotz

Product and Visual Design Lead, Coginzant SEGD Distinguished Member Award

The SEGD Distinguished Member Award recognizes an individual for demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth and excellence of SEGD programs. Past winners include Christina Lyons and P. Michael Anderson.

Since 2007 Annelle Stotz has dedicated herself to SEGD, progressing from volunteer to Chapter Chair to Board Member. Transitioning from a design firm to working directly for clients, she seized an opportunity to engage owners as potential new SEGD members. During the pandemic, Annelle relocated abroad—becoming an international member—and steadfastly supported SEGD, even without employer assistance. As Auction Chair and alongside Kris Helmick, she launched the SEGD Membership Committee, magnifying its impact through initiatives like “Membership March” and monthly new member calls to create meaningful first connections with new members.

Can you share about your initial attraction to design and how it has influenced your work?

I have always loved creating–drawing, painting, writing. When considering my college education, I was interested in design and law. Growing up in Cincinnati, I was naturally drawn to the design field, largely influenced by the city’s renowned design school, DAAP. Design is more than just creating—it’s about solving problems and curating experiences that encourage societal engagement, something I find incredibly rewarding.

Which projects have significantly shaped your career?

My early professional experience in Frankfurt with Kolar Design was a defining time, especially working on an innovative project for Procter & Gamble in Beijing. It taught me the value of responsibility and autonomy. My career took a turn when I moved to Seattle and joined IA Interior Architects, working on a challenging project for Amazon. This demanded strategic thinking, resilience, and creativity, which significantly boosted my professional growth.

Annelle Stotz, Product and Visual Design Lead, Coginzant

Photo courtesy of Annelle Stotz

How did your journey with SEGD begin and evolve over the years?

In 2007, I started as a volunteer for SEGD and progressively moved up to the role of Chapter Chair and then Board Member and Auction Chair. I found a unique approach to connect with clients and saw an opportunity to introduce them to SEGD. Despite relocating internationally during the pandemic and without any employer support, I remained a steadfast member. With Kris Helmick, I established the SEGD Membership Committee, launching initiatives like “Membership March” and monthly new member calls to foster immediate connections.

How has SEGD played a role in your career, and why do you consider your participation important?

My time in Frankfurt made me realize the importance of having a professional network, prompting me to prioritize joining SEGD upon moving to Seattle in 2013. My tenure as a Seattle Chapter Chair from 2014-2019 was an enriching time where I built my credibility, cultivated

knowledge, and promoted professional growth. I was also introduced to public speaking during the 2016 annual conference, “Experience Seattle,” pushing me out of my comfort zone. When I joined the Board in 2020 during the pandemic, I was tasked with sustaining the organization, which I tackled by launching new initiatives and establishing the membership committee.

What advice would you offer to emerging professionals in experience design?

I would emphasize four things: embrace discomfort, it aids growth; be resilient, use your strengths to overcome challenges; stay authentic, follow your beliefs and acknowledge your mistakes; and remain optimistic, see opportunities where others see obstacles.

Annelle co-hosting the SEGD Conference Experience Seattle in 2016. (top)

Photo courtesy of the SEGD Photo Archives Workplace project, Senior Designer at Kolar Design (bottom)

Photo credit Mr. Sun

Annelle hosting a speaker Q&A at the SEGD Conference Experience Seattle in 2016. (top) Photo courtesy of the SEGD Photo Archives

Annelle with speaker Simon Buijs of Buck at the 2022 SEGD Branded Environments event (bottom) Photo courtesy of the SEGD Photo Archives

Pentagram SEGD Golden Arrow Award

The SEGD Golden Arrow Award recognizes extraordinary service to the field of EGD. Recipients of the award have made large and long-term contributions to the strength of SEGD as leaders of their organizations, icons in the field, or supporters of SEGD’s goals. Pentagram is the seventh recipient of this award, established in 2004, joining Ann Makowski, Ralph Appelbaum, Leslie Gallery Dilworth, Moira Gemmill, Ed Matthews, and Deborah Sussman.

Pentagram, an esteemed international design consultancy, is dedicated to elevating the field of the experiential design practice. With offices worldwide, their commitment to SEGD has been unrivaled, fostering growth and excellence in our industry. As a voluntary supporter, thought leader and financial contributor, their multifaceted engagement has consistently upheld and progressed SEGD’s mission. Esteemed as the most influential design firm of the last fifty years, Pentagram’s enduring support of SEGD is a testament to their deep commitment to the experience design industry, positioning them as a deserving Golden Arrow recipient.

Prime Access Consulting SEGD Innovation Award

The SEGD Innovation Award recognizes members who have demonstrated innovative expertise and processes that have expanded the potential impact and engagement of experiential and environmental graphic design. Past recipients include Andrusko Group, SignAgent and 22 Miles.

Prime Access Consulting, Inc. (PAC) is an inclusive design firm operating in North America, South America, Europe, and Asia. PAC’s inclusive design methodology is applied to everything they do. Whether helping design an exhibition or an entire museum, achieve a fully WCAG conformant and accessible website, build a fully inclusive mixed-reality experience, or conduct any of their many accessibility and inclusive design trainings, PAC centers inclusivity at the heart of their practice. The output of this methodology is not only accessibility but rich products and experiences enjoyable by all people in an operationally scalable and sustainable manner. PAC’s team are subject matter experts whose unique skills, experience, intersectional identities, and efforts inform and enrich their practice. Whether helping with the fundamentals of the built environment or the exacting nuances of advanced digital interfaces, PAC believes that good design is inclusive design.

Photos courtesy of Prime Access Consulting

Pentagram International Partners (above), Pentagram SEGD design team (below), photos courtesy of Pentagram

National Museum of African American History and Culture (Washington, D.C.)

SEGD Insight Award

The SEGD Insight Award recognizes visionary clients who demonstrate the impact of experiential design by commissioning projects and initiatives that significantly enhance or promote opportunities for the field and practitioners. Past recipients include: Bryan Stevenson, Washington D.C. Mayor Muriel Bowser, NYCEDC, and The American Museum of Natural History.

The National Museum of African American History and Culture (NMAAHC) stands as a groundbreaking achievement in interpretive and exhibition design. Its innovative approach, which emphasizes stories in African American history, has redefined cultural narration at the Smithsonian and across the National Mall. Garnering international acclaim, the museum has attracted over nine million on-site visitors and millions more online. This new model has powerfully echoed worldwide, amplifying African American heritage’s profound influence and resilience and reshaping our understanding of America’s cultural tapestry.

The SEGD Educator Award recognizes academic members who have demonstrated the cultivation and practice of design across practice areas of SEGD, namely, experiential and environmental graphic design, interaction design, exhibition design, creative technology, installation, and public good projects. Past recipients include Yeohyun Ahn, Angela Iarocci and Joell Angel-Chumbley.

Dr. Elizabeth (Dori) Tunstall is a design anthropologist, author of “ Decolonizing Design: A Cultural Justice Guidebook”, and an organizational design catalyst and executive coach. A recognized leader in the decolonization of art and design education, she received the 2022 Sir Misha Black Award for Distinguished Service to Design Education as well as the inaugural BADG of Honour for Design Education from the Black Artists and Designers Guild. With a global career, Dori served as the Dean of Design at Ontario College of Art and Design University in Canada, where she was the first Black female dean of a faculty of design anywhere. Dori holds a Ph.D. in Anthropology from Stanford University and a BA in Anthropology from Bryn Mawr College.

Photo Credit: Eric Long for the National Museum of African American History and Culture (above), Photo Credit: Alan Karchmer for the National Museum of African American History and Culture (below)

Elizabeth Tunstall SEGD Educator Award

SEGD Educator Award Winner, Elizabeth Tunstall Photo courtesy of Elizabeth Tunstall

Kayte Muse Boston Chapter (Massachusetts, U.S.A) SEGD Chapter Chair Award

The SEGD Chapter Chair Award recognizes outstanding volunteer efforts made while significantly contributing to the direction, growth, strength and excellence of SEGD both regionally and internationally. Past recipients include the SEGD Raleigh Chapter, SEGD Riga Chapter and Cynthia Damar-Schnobb.

As Chapter Chair, Kayte Muse has been a nurturing force within the SEGD Boston design community. Her warm demeanor, knowledge of the field, consistent engagement, and willingness to share experiences have made her an essential resource for other Chairs. Her leadership in the EGD community has facilitated connections among students, emerging professionals, and longstanding SEGD members, keeping the Boston Chapter a vibrant hub for knowledge sharing. Her contributions continue to elevate SEGD’s local and regional presence, underscoring how deserving she is of this year’s SEGD Chapter Award.

SEGD Chapter Chair Award Winner, Kayte Muse Photo credit: Bruce Rogovin

SEGD Fellow

Wendy Evans Joseph

Bruce Mau

Michael Gericke

Brad Johnson

Julie Beeler

Alan Jacobson

Sylvia Harris

Edwin Schlossberg

Paula Scher

Jane Davis Doggett

Jan Lorenc

Michael Reed

Donald Meeker

Douglas Morris

Sue Gould

Patrick Gallagher

Clifford Selbert

Robin Perkins

Jerome Cloud

Virginia Gehshan

David Gibson

Ronald Shakespear

Chris Calori

David Vanden-Eynden

Garry Emery

Richard Poulin

Wayne Hunt

Denise Scott Brown

Robert Venturi

Tom Geismar

Ivan Chermayeff

Massimo Vignelli

Ralph Appelbaum

Richard Foy

Henry Beer

Janet Martin

Debra Nichols

Michael Manwaring

Robert Probst

Sarah Speare

Roger Whitehouse

Ann Dudrow

Lance Wyman

Deborah Sussman

John Berry

John Follis

Paul Arthur

Jim Glass

Rich Burns

SEGD Golden Arrow Award

Pentagram

Ann Makowski

Moira Gemmill

Leslie Gallery Dilworth

Deborah Sussman

Ralph Appelbaum

Ed Matthews

SEGD Distinguished Member

Annelle Stotz

Christina Lyons

P. Michael Anderson

Anthony Ferrara

Don Kiel

Amy Lukas

Kelly Kolar

Lucy Holmes

Alexandra Wood

Teresa Cox

Cybelle Jones

Gary Anzalone

David Middleton

Thomas L. Esch

Wayne Hunt

Dawn Craft

Tom Horton

Craig Johnson

Maura Matthews

Dave Miller

Naomi Pearson

Mike Santos

Danny Schneider

Harry Spetnagel

John Souter

Jim Bolek

Alan Jacobson

Lee H. Skolnick

Jack Biesek

Chris Calori

Michael Reed

Ken Ethridge

Douglas Morris

Nancy Daniels

John Oszajca

Stephen Schlott

Scott Drummond

Juanita Dugdale

Robert Goes

Wendy Olmstead

Tom Donnelly

Charlie Greenawalt

Carol Naughton

SEGD Innovation Award

Prime Access Consulting

The Andrusko Group

SignAgent

22MILES DESIGNTEX

Nanolumens

SH Immersive Environment

3M

iZone Imaging

Neiman and Company

Bryan Stockdale of Winsor Fireform

CRĒO Industrial Arts

Arlon Graphics

Nova Polymers

3M Commercial Graphics Division

Tod Swormstedt

Daktronics

Barco

Mega Media Concepts

Wallach Glass Studio

Sunrise Systems

Precision Engraving

Design Communications

Ltd. (DCL)

ANDCO Industries

3M

Fireform Porcelain

ASI Modulex

Matthews Paint

SEGD Insight Award

National Museum of African American History and Culture

Bryan Stevenson, EJI

Muriel Bowser, Mayor of Washington, D.C.

NYCEDC

Merlin Entertainments

MD Anderson

Cancer Center

Taubman

University of Chicago

Medicine

Portsmouth City Council

U.S. National Park Service

David Harvey and the American Museum of Natural History

TATE Modern

Tri-County Metropolitan

Transportation District of Oregon

V&A

Texas Medical Center

Apple, Inc.

Robert Wood

Johnson Foundation

Kaiser Permanente

Time Warner

The Jerde Partnership

Polshek Partnership Architects

Amtrak

The Mills Corporation

National Park Service

Smithsonian Institution

New York MTA, Arts for Transit Program

City of San Jose

The Lighthouse, Inc.

Herman Miller, Inc.

Walt Disney Company

University of Cincinnati, College of Design, Art, Architecture & Planning

Maguire Thomas Partners

The Rouse Company

SEGD Chapter Chair Award

Kayte Muse

Raleigh Chapter: Elizabeth

Griswold, Allison Harris, Emma Wallace

Riga Chapter: Dagnija Balode, Inguna Elere, Holgers Elers

Zach Kotel

Cynthia Damar-Schnobb

Nick Kapica

SEGD Angel Award

Ken Ethridge

Gary Anzalone

George Lim

Michele Phelan

David Middleton

Douglas Morris

David Vanden-Eynden

Patrick Gallagher

Barry Atwood

Gail Finke

Margaret Schwartz

Gretchen Coss

Elisabeth Banks

Juanita Dugdale

Carol Naughton

Paula Rees

Jack Biesek

David Gibson

Virginia Gehshan

Wayne Hunt

John Muhlhausen

Sue Gould

Leslie Blum

Ed Matthews

Nora Olgyay

Roger Whitehouse

Lynn Baxter

Ron Cobb

Jan McCarthy

Hanley Bloom

SEGD Educator Award

Elizabeth Tunstall

Yeohyun Ahn

Angela Iarocci

Joell Angel-Chumbley

Robert Probst

Kristine Matthews

Solomon Group is a young company of digital natives that combine high-end fabrication skills with advanced system integration and show control—perfect for the physidigital exhibit world we’re fast approaching. We’re a studio full of artists, designers, craftsman, strategists, innovators, dreamers, and doers. We are where technology and art meet.

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Best of Show

Te Wānanga

TE WĀNANGA

Best of Show, Honor Award

Design Firm Isthmus

Client Auckland Transport, Auckland Council

Location Tāmaki Makaurau (Auckland), Aotearoa (New Zealand)

Industry Vertical Urban and Civic

Design Team

Isthmus Group in partnership with Ngā Mana Whenua

o Tāmaki Makaurau

Kaitiaki Working Group representatives and endorsed Kahui Kaiarataki members.

Isthmus Group: David Irwin, Sarah Bishop, Nada Stanish, Alex Foxon, Sophie Fisher, Travis Wooller; Nga Mana

Whenua o Tāmaki Makaurau: Ngāti Whātua Ōrākei, Ngāti Whātua ki Kaipara, Ngāti Whātua Runanga, Patukirikiri, Ngāti Te Ata Waiohua, Te Ahiwaru, Ngaati Whanaunga, Ngāi Tai, Ki Tamaki, Ngāti Maru, Te Ākitai Waiohua, Ngāti Tamaoho Collaborators Eric van Essen, Auckland Transport (client), Oliver Smith, Auckland Council (client), Tattico (planning), Downer HEB (main contractor), JFC (sub contractor, streetscape), Bridon Cookes (korimurimu, contractor); Kāhui Kaiarataki: Jarrod Walker, Tātaki Ltd (marine ecology consultant), Richelle Kahui-McConnell, Mealofa Ltd, (ecology consultant), Charmaine Bailie (Te Uri o Hau—Ngāti Whātua ki Kaipara), Uru Whakaarom, Tessa Harris (Ngāi Tai Ki Tāmaki), Mana Whenua (selected artist/weaver), Reuben Kirkwood (Ngāi Tai Ki Tāmaki), Mana Whenua (selected artist/carver), Tonkin + Taylor (structural engineering, marine ecology consultants), Flow (traffic engineering consultants), Aireys (Korimurimu, specialist structural engineering consultants)

Photo Credits David St George, Isthmus Group (photography), Petra Leary (videography)

Project Date July 2021

Project Area 19,375 sq ft

Project Budget

$35,000,000 NZD

Juror Comments

“This installation beautifully melds history, indigenous culture, and modern cityscape and reconnects with nature into an artful narrative that improves the everyday life of all community members.”

Te Wānanga Best of Show Award

Tāmaki Makaurau (Auckland) is Aotearoa’s (New Zealand’s) largest city. As its bi-cultural community grows in confidence, the city is reconnecting with the ocean—the ocean on which Māori paddled their waka (canoes) across the Pacific over 800 years ago, followed by European settlers in the 19th century.

An audacious new public space has been designed in partnership with mana whenua (the people of the land) that hovers above the water, stitching together the city and the sea. Te Wānanga welcomes visitors from the water with respect, generosity and care, providing a place to pause, breathe and feel the breath, the hā, of Tangaroa (the god of the ocean).

Located at the nexus of Auckland’s varied public transport provisions, Te Wānanga is Auckland’s busiest and most significant stretch of waterfront. Until now, it has been a place of movement rather than habitation, constrained by traffic movements on land and water.

Te Wānanga is conceived as a tidal shelf for human and coastal ecologies—a space for people, flora and fauna to flourish. A co-design process was undertaken with ideas developed through concept to detailed design. Active and iterative collaboration allowed mana whenua values and Māori design to be brought into the project in an authentic, meaningful and purposeful way.

During the design process, the Kāhui Kaiarataki was established, a specialist group of Māori artists and environmental specialists, each endorsed to deliver component parts of the project through a co-design process. Including the raranga (weaving) Korimurimu (Tessa Harris, Ngāi Tai Ki Tāmaki) suspended within one of the open apertures; the whakairo (carving) Te Wairere (Reuben Kirkwood, Ngāi Tai Ki Tāmaki) and the traditional bindings (Tessa Harris) located along the outer balustrade; the coastal plantings (Richelle KahuiMcConnell, Mealofa Ltd), Charmaine Bailie (Te Uri o Hau—Ngāti Whātua ki Kaipara); and the waka kūtai (Jarrod Walker, Tātaki Ltd) suspended below the shelf surface providing habitat for kelps and kūtai (mussels).

Te Wānanga was constructed using wharf construction techniques during the challenges of the Covid-19 pandemic period. It was opened to the public in July of 2021 with a moving dawn ceremony led by Ngāti Whātua Ōrākei.

Te Wānanga is a place to reflect, learn and reconnect with the sea. It achieves this through rich and authentic design that layers space, form and craft to generate a tactile, experiential and memorable space that honors the history of people and place.

Previous and Opposite Page Te Wānanga, Photo credit: David St George, Isthmus

Solomon Group salutes the design community for creating impactful, inspiring concepts, designs, and media that we help bring to life with our in-house threaded specialties:

Owners Representation

Live Events Production

AV Integration

Fabrication

solomongroup.com

Planet Word Washington, D.C.

Design by Local Projects

More chances to get recognized!

Award winners and finalists are among the highest viewed pages on SEGD.org. Enter your projects and get recognized for design excellence in 2024.

Details available at SEGD.org

Sylvia Harris Award

Forest Net(work)

FOREST NET(WORK)

Sylvia Harris Award, Honor Award

Design Firm NBBJ

Client Seattle Design Festival

Location Seattle, Washington

Industry Vertical Urban and Civic

| Sylvia Harris Award

Design Team NBBJ EGD: Eroyn Franklin, Eric LeVine, Cari Scotkin, Mara Stokke (designer); NBBJ Architecture: Gabi Bacon, Uwe Bergk, Josep Campoy Valdez, Hue Rhee, Juan Rodriguez Lopez, Mary Shook, Miles Stemper (designer); NBBJ Model Shop: Eric Ryder (fabrication); NBBJ Facilities: Logan Swan (logistics); Berger Partnership: Jonathan Morley (landscape designer); GLY: Rick Carte, Brad McGuirt (logistics)

Collaborators

Berger Partnership (landscape architecture), Oxbow Farm & Conservation Center, PCI, Pacific Earth Works

Photo Credits

Sean Airhart, NBBJ

Project Date August 2022

Project Area 400 sq ft

Juror Comments

“This project really embodied the spirit of the Sylvia Harris Award. This is a small project with a big impact. The designers took sustainability to heart in the creation of this project. The jurors were impressed by the growth of the lettering that was both zero waste and created a beautiful form. The sustainable mission and how the artists used form and space to educate the public was really successful.”

“A case study on how ecologically responsible design can be structurally beautiful and educate through community participation. Mushroom letterforms! We need to be experimenting with new materials and techniques that celebrate the process, not hiding it under harmful veneers.”

Forest Net(work) Sylvia Harris Award

The Seattle Design Festival brings design to the people, encouraging thousands of visitors annually to participate in public dialogue and community engagement about the role and impact of design in urban life. For the 2022 prompt of ‘Connection,’ our team of volunteers focused on forging a deeper connection between visitors and the earth. Thirty-four volunteer architects, landscape designers, horticulturalists, experiential designers, and contractors partnered together for a 99% waste-free installation called Forest (Net)work.

Attendees of the Seattle Design Festival engaged with dozens of thought-provoking installations and interactive activities that utilized design thinking strategies to address challenges that face various communities throughout the region. Stand-out projects tend to draw extra awareness to their causes and compel visitors to continue thinking critically about issues after the festival ends. To create a memorable and meaningful experience, we centered our installation around a simple yet powerful idea that can better the world with little effort from attendees: planting trees and other plants native to our biome.

Because one of the main design drivers was to provide maximum visual impact with a minimal environmental footprint, it was essential that our team hit the mark on a temporary building structure, create an engaging visitor experience, and ensure smooth pedestrian navigation and traffic flow. Attendees of the Seattle Design Festival engage with dozens of thought-provoking installations and interactive activities that utilize design thinking strategies to address challenges that face various communities throughout the region.

Our team studied a variety of building forms. We used scaffolding to mimic the peaks of nearby mountains, paying attention to clearances needed for accessibility while creating an inviting experience that would feel open and airy yet also reminiscent of a forest path with a lush tree-shaded canopy overhead. Ropes tensioned over the scaffolding supported custom-designed biodegradable chipboard plant holders that lifted up the smaller plants, offering the calming dappled light of tree cover and a bit of shade on a summer weekend.

At the festival, guests were encouraged to choose a plant that was right for their available outdoor spaces and re-pot their plant into a biodegradable Fertilpot that could be planted directly into the earth. Volunteer staff provided information about growing conditions, reforestation initiatives, the importance of biodiversity and native species, and the sustainability components of the installation itself.

For full details on this and all of the 2023 SEGD Global Design Award-winning projects, visit segd.org.

Opposite Page Forest (Net)work

Photo credit: Sean Airhart (top), Sean Airhart (bottom)

Previous Page Forest (Net)work

Photo credit: Sean Airhart

CREO Industrial Arts is the premier full-service, custom fabricator working with designers and artists on projects across the globe from ideation to execution. There is no project too complex for our highly-skilled team, and we stand ready to partner with you at every step to achieve your goals.

See our ad on page 51

Honor & Merit Awards

Branded Environments

Crafting an Artful Workplace: Amazon Silverstone

Ovolo South Yarra

Darling Quarter – End of Trip Facilities

Johnnie Walker Princes Street

Rewarding Curiosity— Student Welcome Center

CRAFTING AN ARTFUL WORKPLACE: AMAZON SILVERSTONE

Honor Award

Design Firm NBBJ

Client Amazon

Location Redmond, Washington Industry Vertical Workplace

OVOLO SOUTH YARRA

Honor Award

Design Firm THERE

Client Ovolo

Location Melbourne, Australia

Industry Vertical Hospitality

DARLING QUARTER – END OF TRIP

Merit Award

Design Firm THERE

Client Confidential

Location Sydney, Australia

Industry Vertical Recreation

JOHNNIE WALKER PRINCES STREET Merit Award

Design Firm BRC Imagination Arts

Client Diageo

Location Edinburgh, Scotland Industry Vertical Retail

REWARDING CURIOSITY STUDENT WELCOME CENTER

Merit Award

Design Firm Advent

Client University of Oregon

Location Eugene, Oregon

Industry Vertical Educational

ANC is an experience design and execution company, creating iconic destinations through integrated video, audio, and lighting technologies. As the only turnkey technology service partner and provider creating immersive experiences through engaging and interactive multimedia systems, our holistic approach focuses on delivering positive impact which drives revenue for our clients and memorable experiences for our communities.

See our ad on page 63

Honor & Merit Awards Digital Experiences

Museum of the FutureJourney of the Pioneers

Novartis Pavillon - Zero-Energy Media Facade

WildWoods: AGLOW at the Fernbank Museum

Lives in Process

This Book is a Time Machine

Walking Along the Border

MUSEUM OF THE FUTURE - JOURNEY OF THE PIONEERS

Honor Award

Design Firm Atelier Brüeckner GmbH

Client Dubai Future Foundation

Location Dubai, UAE

Industry Vertical Museums

NOVARTIS PAVILLON - ZERO-ENERGY MEDIA FACADE

Honor Award

Design Firm iart, AMDL Circle, Michele De Lucchi

Client Novartis

Location Basel, Switzerland

Industry Vertical Healthcare

WILDWOODS: AGLOW AT THE FERNBANK MUSEUM

Honor Award

Design Firm Thinkwell Group

Client Fernbank Museum

Location Atlanta, Georgia

Industry Vertical Museums

LIVES IN PROCESS

Merit Award

Design Firm Yan Yan, Student Project

Client Art Center College of Design

Location Pasadena, CA

Industry Vertical Exhibitions

THIS BOOK IS A TIME MACHINE Merit Award

Design Firm Phoebe Hsu, Student Project

Client Art Center College of Design

Location Pasadena, CA Industry Vertical Educational

WALKING ALONG THE BORDER

Merit Award

Design Firm Yan Yan, Student Project

Client Art Center College of Design

Location Pasadena, CA

Industry Vertical Exhibitions

As a leader and innovator in the industry, ANC specializes in designing and installing audiovisual technology systems for highprofile sports arenas, iconic transit hubs, commercial destinations, retail locations, and major entertainment venues nationwide.

Since 1997, ANC has built an unparalleled network of relationships with venues, leagues, teams, and national advertisers across the sports and entertainment industry. Our long and established relationships provide a level of experience, efficiency, and proven products that are unmatched. We, in turn, provide added value to our teams and partners by complementing their ad sales function with access to new revenue streams.

Our diversified suite of cohesive supporting services provides the ideal blend of corresponding multi-media advertising solutions, deep technical integration expertise, breakthrough control software, flawless support and operational execution to offer a trusted single-source solution.

ANC’s iconic partnerships include Westfield World Trade Center, NBCUniversal, Moynihan Train Hall, the Los Angeles Dodgers, Boston Red Sox, Philadelphia’s Wells Fargo Center, Indiana Pacers, Cleveland Cavaliers, and college and university campuses across the United States.

Let’s discuss strategic venue technology integrations to create incremental revenue and long-term consumer engagement for your audience.

Exhibition Category Sponsored By

Bluecadet is an Emmy Award-winning digital agency that creates world-class websites, mobile apps, interactive installations, and immersive environments. Established in 2007, Bluecadet collaborates with leading museums, cultural institutions, universities, and nonprofit organizations to educate, engage, and entertain.

See our ad on page 74

Honor & Merit Awards Exhibition

FLUGT — Refugee Museum of Denmark

The World of Stonehenge

Cradle Mountain Visitors Centre & Dove Lake Shelter

Hockney's Eye: The Art and Technology of Depiction

Scenery of the Emptiness, and Asia

The Wall/El Muro

FLUGT – REFUGEE MUSEUM OF DENMARK

Honor Award

Design Firm Tinker imagineers

Client Varde Museums

Location Oksbøl, Denmark

Industry Vertical Museums

THE WORLD OF STONEHENGE

Honor Award

Design Firm Ralph Appelbaum Associates

Client British Museum

Location London, United Kingdom

Industry Vertical Exhibitions

CRADLE MOUNTAIN VISITORS CENTRE & DOVE LAKE SHELTER INTERPRETATION

Merit Award

Design Firm Futago

Client Cumulus Studio, Tasmania Parks and Wildlife Service

Location Cradle Mountain, Australia

Industry Vertical Recreation

HOCKNEY'S EYE: THE ART AND TECHNOLOGY OF DEPICTION Merit Award

Design Firm Holmes Studio

Client The Fitzwilliam Museum

Location Cambridge, United Kingdom Industry Vertical Museums

SCENERY OF THE EMPTINESS, AND ASIA

Merit Award

Design Firm Asia Culture Center

Client Asia Culture Center

Location GwangJu, South Korea

Industry Vertical Exhibitions

THE WALL/EL MURO Merit Award

Design Firm MGMT. design

Client The National Building Museum

Location Washington, D.C. Industry Vertical Museums

2024 SEGD Experience Dallas

Mark your calendars and start making plans for the Annual Conference at the Fairmont Dallas!

Dallas, TX | September 26-28, 2024

Designtex is a global leader in applied surface solutions. We customize interior finishes and architectural materials using digital printing. Our Bespoke process allows designers to add photography, illustration, typography, textures, gradients and solid colors to textiles, wallcovering, and glass films.

See our ad on page 83

Honor & Merit Awards Placemaking

Signage and Experiential Graphic of Shenzhen’s Eastern Seawall Reconstruction

Te Wānanga

Borough Yards

North Kansas City Early Education Center

Refreshed – A Coffee Bar

SIGNAGE AND EXPERIENTIAL GRAPHIC OF SHENZHEN’S EASTERN SEAWALL RECONSTRUCTION

Honor Award

Design Firm Updesign

Client Water Authority of Shenzhen Municipality & CR Land

Location Shenzhen, China

Industry Vertical Urban and Civic

BOROUGH YARDS

Merit Award

Design Firm f.r.a.

Client MARK

Location London, UK

Industry Vertical Retail

NORTH KANSAS CITY EARLY EDUCATION CENTER

Merit Award

Design Firm DLR Group

Client North Kansas City Schools

Location Gladstone, Missouri

Industry Vertical Educational

REFRESHED - A COFFEE BAR

Merit Award

Design Firm Media-Objectives / Valerio Dewalt Train

Client Confidential

Location Redwood City, California

Industry Vertical Workplace

Art Processors is a global experiential design and technology company. We partner with cultural and tourism organizations to invent new realities of human experience. We offer specialist interactive media and exhibition design services that set a new standard for immersive storytelling, alongside a technology platform that makes it easy to deliver, benchmark and continually improve experiences.

See our ad on page 88

Honor & Merit Awards Public Installation

PARC

Merit Award

Design Firm The Urban Conga

Client Ackland Art Museum

Location Chapel Hill, North Carolina

Industry Vertical Museums

WOMAN LIFE FREEDOM Merit Award

Design Firm Niloufar Abdolmaleki, MFA Thesis Project

Client UC Davis Community

Location Davis, California Industry Vertical Exhibitions

New dimensions in storytelling.

From the Sails: Light Years - Celebrating 50 Years of the Sydney Opera House

Experience Design, Audio-Visual Sync Technology, Soundscape & Audio Design, Motion Graphics & Linear Media

Learn more at artprocessors.net/sails

Photography: Daniel Boud

Thursday, November 2, 2023

2023 Xlab

Friday, November 3, 2023

Our team is made up of talents from the live and built entertainment environments and the mass communication worlds. Along the way, one key concept comes forward: ”Results will always be measured in moving people’s hearts and minds. It’s never about the technology, but how it’s used and supported,” To all of our partners in SEGD, we simply could not be prouder to work with and alongside you all, creating the next generation of spaces that engage and educate people!

See our ad on page 93

Honor Award Strategy/Research/ Planning

SEPTA Branding and Wayfinding Master Plan

SEPTA BRANDING AND WAYFINDING MASTER PLAN

Merit Award

Design Firm Entro

Client Southeastern Pennsylvania Transportation Authority (SEPTA)

Location Philadelphia, Pennsylvania

Industry Vertical Transportation

Who is your partner in experiential technology?

Peregrine OKB delivers experiential media systems, fabrication concepts, spatial programming services, operational process creation, content build & management, and value based project management. After years of designing and producing for live events, activations, themed entertainment, and educational simulation environments, we believe it’s time to “Put the analog back into digital.”

Why? If all the storytelling, branding, spatial design, hardware, digital content and data does not translate into an actionable human experience, it’s merely a passive spectacle. Now, more than ever, stakeholders are expecting lasting context and relevance, not just a passing novelty.

Effective experiential delivery is only achievable through real-world multidisciplinary experiences. Our applied technology choices derive from our vast experience across various sectors and project environments.

Design Consulting

• TEA and SEGD award winning colloboration

• Ideation / Proof of Concept / Deployed Solution / Campaigns

• Narrative & CAD/3D Previsualization / Virtual Prototyping

• Experiential & Immersive Space Conception & Programming

• Dynamic Location Services (Wayfinding and LiveID Solutions)

• Existing Capitol Inventory & Technology Review & Valuation

• Specialty Work Place, Smart City & Command & Control Centers

• “Concealed” Digital Workspace Enhancement

• Immersive Production Design & Staging

Project Management

• RFP/Bid & Sub Vendor Project Management

• Exploratory Budget and RFP Builds

• Exhibit / Event Production Management

• Safety & Risk Mgmt Audits

• Multi-trade Design Build Coordination

Experiential Simulation (EXPSIM)

• Academic, corporate & civic experience / training centers

• Consequnce Based, Human Perefromnace Based Siumlations

• Location or mobile based platforms.

Content

• Digital Content / Creation & Mgmt

• Media Shelf-life & Strategy

Archetype is one of the leading custom sign-fabrication partners in the Environmental/Experiential Graphic Design and Architectural Signage industry committed to turning their clients' design visions into reality. Based out of Minneapolis, Archetype's leadership average more than 20 years in the industry, each valuing collaboration, foresight and attention to detail. Archetype prides itself on creating fabrications characterized by precision, beauty and longevity.

See our ad on page 105

Honor & Merit Awards Wayfinding

Beyond Wayfinding

Serviceplan Signage System

Contentful Wayfinding

LUMA Arles

National Workplace

Pinterest – Toronto Wayfinding

Seattle Convention Center, Summit Building

BEYOND WAYFINDING

Honor Award

Design Firm University of Hawai'i, Sig Zane Kaiao

Client University of Hawai'i

Location Honolulu, Hawai'i

Industry Vertical Educational

SERVICEPLAN SIGNAGE SYSTEM

Honor Award

Design Firm büro uebele visuelle kommunikation

Client Serviceplan

Location Munich, Germany

Industry Vertical Workplace

CONTENTFUL WAYFINDING

Merit Award

Design Firm Startling Brands

Client Contentful

Location Berlin, Germany Industry Vertical Workplace

Design Firm Tactile Studio

Client Luma Arles

Location Arles, France

Industry Vertical Museums

LUMA ARLES

Merit Award

NATIONAL WORKPLACE

Merit Award

Design Firm Studio Ongarato

Client Confidential

Location Sydney, Australia

Industry Vertical Workplace

PINTEREST – TORONTO WAYFINDING Merit Award

Design Firm Media-Objectives / Valerio Dewalt Train

Client Pinterest

Location Toronto, Canada

Industry Vertical Workplace

SEATTLE CONVENTION CENTER, SUMMIT BUILDING

Merit Award

Design Firm Studio Matthews

Client Washington State Convention Center

Location Seattle, Washington

Industry Vertical Urban and Civic

As we celebrate the golden anniversary of SEGD, we wish to express our heartfelt gratitude to our Partners and Supporters. Their unwavering dedication and commitment have played an instrumental role in driving the advancements in our field and ensuring the vibrancy of our educational programming. Ranging from emerging professionals to educators, clients, and seasoned professionals, all have benefited from their invaluable support.

Their enthusiastic involvement ensures the enduring success of initiatives such as the newly formed 50th Foundation, the SEGD Global Design Awards and SEGD Achievement Awards programs. These platforms serve as a testament to the best annual contemporary experiential graphic design, elevating our field's recognition.

With the generous support of our partners, SEGD embarks on a transformative journey this year, unveiling a fresh brand identity crafted by Pentagram, brand voice by Room for Magic and a cutting-edge website developed by Wide Eye Creative. This ambitious undertaking annually influences over half a million experience design professionals and enthusiasts who turn to SEGD.org for inspiration and industry best practices.

SEGD has thrived for 50 years on the ethos to “Educate, Connect, and Inspire” our global, multidisciplinary community, and the magnitude of this would not be possible without the continual support of our Partners, Sponsors and Donors. As you peruse the following pages, you will discover the firms, companies, products, and services that fortify your design association’s programs, allowing SEGD to consistently enhance the benefits we provide to you, our cherished members.

So, in commemorating our 50th anniversary, we extend a special note of thanks to our supporting industry and design members, for they have been the pillars upon which our successes have been built and where our collective future takes shape.

SEGD 50th Foundation Partners

Fellow

Rich Burns

John Berry

Jerome Cloud + Virginia Gehshan

Patrick Gallagher

Tom Geismar

Michael Gericke

Platinum

David Gibson

Janet Martin

Donald Meeker

Paula Scher

Clifford Selbert + Robin Perkins

Silver

Gold

Lead the way.

Whatever role you play in the lifecycle of a physical wayfinding system, you share a common goal: You help people reach their destination.

Discover how SignAgent brings members of the wayfinding community together to design, build, and manage effective sign programs.

Design Build Manage

“SignAgent’s ability to combine message schedule and sign location plans cut my workload in half.”

Keith Kellner Design Director | Ashton Design

“We can be more flexible and responsive to changes than we were previously with Illustrator plans and spreadsheets.”

Ken Lay Design Director | Gable

“SignAgent is a magic wand. It enables us to consistently implement meticulous sign standards at scale across our entire organization.”

Anthony Crim Strategic Program Manager, Consumer Strategy | Ochsner Health

Visit

DE Is the Choice For Leading Designers and Artists

Powder Coated Graphics is the top application for wayfinding, exhibitions and architectural environments. Direct Embed is not just an application, it is a craft and a collaboration. We are proud to work with the best designers and public artists, supporting some of the most beautiful and influentional places and spaces.

Shorter the Day at La Guardia Airport

Artist: Sara Sze Fabricator and Facilitator: Amuneal

Statue of Liberty Visitors Center

Exhibition Designer: ESI (Now NBBJ | ESI)

Sitka Wayfinding Program Designer: Avia Design Group

Long Beach Wayfinding Program

Designer: Selbert Perkins Fabricator: Ad art

To all of our friends at SEGD,

We extend our warmest congratulations to each and every one of you on this remarkable milestone! As we reflect upon the accomplishments of SEGD, we are equally inspired by the vibrant community it has fostered. The dedication and collaborative spirit displayed by all who are connected to SEGD is truly commendable. At Gable, we feel immensely honored to be a part of this extraordinary organization. May the SEGD community continue to thrive and inspire for many years to come!

From your friends at Gable.

Photo by Roger Katzenberg

THANK YOU!!!

Expressing our heartfelt GRATITUDE to each and every one of our 2023 SEGD volunteers. You are the backbone that has empowered us to deliver enriching educational experiences and memorable events throughout the year. In our landmark 50th year celebration, your contributions have been indispensable. Remember, it takes more than a village—it takes a community like ours.

The SEGD Executive Board

Kathy Fry (President)

Traci Sym (Vice President)

Mike McCarthy (Sec’y/Treasurer)

Anna Crider (Past President)

The SEGD Board of Directors

Joell Angel-Chumbley (non voting)

Steve Bayer

Aki Carpenter

Kris Helmick

Bosco Hernandez

Genell Hoechstetter

Despina Macris

Masha Pyshkina

Dayton Schroeter

David Siegel

Kirsten Southwell

Darlene van Uden (non voting)

And to the Chairs of our diverse Committees and Initiatives, we extend our sincere thanks for your unwavering dedication and leadership.

Achievement Awards, Anna Crider, Chair

SEGD Fellow Committee, Michael Reed, FSEGD, Chair

Global Design Awards, Genell Hoechstetter, Chair

50th Anniversary Conference DC, L’Rai Arthur Mensah and Alexey Ikonomou, Co-Chairs

SEGD Voices Webinar Series, Anna Crider

Academic Task Force, Joell Angel-Chumbley, Chair Yeohyun (Yeyin) Ahn, Aija Freimane, Angela Iarocci, Michael Lee Poy, George Lim, Christina Lyons, Tim McNeil, Muhammad Rahman, Amy Rees, Loran Sanvido, Debra Satterfield, Neeta Verma, Willhemina Wahlin, Michele Y. Washington

Accessible Design Committee, Jessica Schrader, Chair, George Lim, Simon Majarian, and Chris Campbell, Co-Chairs

SEGD Chapter Chairs, Darlene van Uden, Chair, Leah Ferguson, Co-Chair

Emerging Experience Professionals (EXP), Hannah Anderson and Jonathan Posnett, Co-Chairs

International Committee, Masha Pyshkina, Chair, Despina Macris and Kathy Fry, Co-Chairs

Merchandise Committee, Pentagram, James Hallock and Jacob Goble

Membership Committee, Kris Helmick, Chair

Racial Justice Commission, Bosco Hernandez, Chair

Re-Branding Committee, Aki Carpenter, Michael Gericke, Bosco Hernandez, Traci Sym

Strategy & Revenue Committee, Kirsten Southwell and Masha Pyshkina, Co-Chairs

Sustainability Committee, David Siegel, Chair

Website Committee, Sarah Pasch, Kirsten Southwell, Traci Sym, Phillip Tiongson

Special Webinar Series, Josh Goldblum

In closing, we express our profound gratitude to all volunteers, both named and unnamed, who have generously committed their time and effort to our organization. Your tireless dedication forms the heartbeat of SEGD. Here’s to another successful year, and a future driven by collective passion and commitment.

If you are interested in knowing more about how you can get involved and volunteer, you can reach out to segd@segd.org

Sponsors & Supporters

2023 Presenting Sponsors

2023 Program Sponsors

ANC

Archetype

Art Processors

Bluecadet

Blooloop

Color-ad Signs & Exhibits

CREO Industrial Arts

Daktronics

Design Communications Ltd.

Designtex

Direct Embed

Explus

Electrosonic

Exactly Agency

Flex America

Gable

Gelberg

GMAC

Harbinger

iZone Imaging

Kolar Design

MAD Systems

MOSS

Nanolumens

Next/Now

Omnivex

PAM

Pentagram

Peregrine

Photo Lab Inc.

Pixera

RSM Design

SignAgent

SNA

Solomon Group

Tangram Design

TFN Architectural Thought Process

44

CRAFTING AN ARTFUL WORKPLACE: AMAZON SILVERSTONE

Honor Award

Design Firm NBBJ

Client Amazon

Location Redmond, Washington Industry Vertical Workplace

Design Team

Eric LeVine (partner in charge), Mara Stokke (lead designer), Mandy Seever (designer), Cari Scotkin (project manager)

Collaborators

SkB Architects (architecture), Washington Commercial Painters (fabricator), James Taylor Gray (illustration), Unique Art Glass (stained glass), Virginia Sin (ceramics), Shannon Schlosser (quilting), Doris Hacketts of Gees Bend Quilters (quilting), Jennifer Kuhns, Kim Jensen (mosaic), Amy Zwikel, Nossè (macrame), Cloth Tattoo, Mara Stokke, Maria Zito, Amanda Seever (embroidery)

Photo Credits

Sean Airhart, NBBJ

Project Area 130,000 sq ft

Project Budget Confidential

Juror Comments

“The unexpected use of wholecloth, intricate stitching, cotton cording and embroidery hoops gives the typical high tech office space a surprising warmth, with the comfort of home.”

46 OVOLO SOUTH YARRA

Honor Award

Design Firm THERE

Client Ovolo

Location Melbourne, Australia

Industry Vertical Hospitality Design Team

Paul Taboure (principle in charge, creative director), Jon Zhu (senior designer), Matt Player (senior designer), Kaitland Burrows (senior project manager), Mansur Amiri, Ebony Goh, Elizabeth Carruthers, (designer)

Collaborators

Luchetti Krelle (architect),

Signspec - Albert Smith Group (signage fabrication), Spike (artwork fabrication), Marques

Interiors (project consultant, placemaking), Lightforce (fabrication, placemaking)

Photo Credits Graham Jepson

Project Date December 2021

Project Budget Confidential

Juror Comments

“This design is loaded with charisma — a personality that expresses itself in both loud gestures and nuanced moments.”

48 DARLING QUARTER –END OF TRIP Merit Award Design Firm THERE

Client Confidential

Location Sydney, Australia

Industry Vertical Recreation Design Team

Kaitland Burrows (project manager), Jon Zhu (senior designer), Josh Healey, Patrik Typoe (designer)

Collaborators

FJMT (architect), Aspect Studios (landscape architect), Hammond Studio (interior design), Llight (lighting design), Scaffad (signage fabrication)

Photo Credits Graham Jepson

Project Date September 2021

Project Area Confidential

Project Budget Confidential

Juror Comments

“Bright moments of color, considered type and physical shapes transform a cold subterranean garage into an optimistic and welcoming space.”

49 JOHNNIE WALKER PRINCES STREET

Merit Award Design Firm

BRC Imagination Arts

Client Diageo

Location Edinburgh, Scotland

Industry Vertical Retail Design Team

Christian Lachel (creative director), Carmel Lewis (executive producer), Donna Davidson (executive project director), Cathrin Winsor (producer & project manager), Alicia Hungerford (creative producer), Tim Brown (technical director), Alyssa Damminger (design manager), Stephen Strosin (media director & producer), Bernard Semerdjian (production art director), Victoria Meadows (associate producer), Mikey Reyes (art director & environmental designer), Carolyn Leach (writing & story development), Jennifer Jansen (production coordinator), Manny Treeson (lighting designer), Scott Ellerbrook, Justin Owades (media editor), J. Nathan Evans, Linus Gruszewski, Karolina Rojahn, Alexandru Aski (show set design), Belle Shang, Francois Aubret, Caity Watson, Apurv Anirddh (environmental design), Amir Tarazkar (environmental graphic design), John King (concept art director), Lisa Nguyen (concept artist), Anthony Onibon (concept planning), Steve Chon

(experience storyboards), Emma Wood, Madison Girifalco, Anne McNeal (graphic design), Ken Culver (media coordinator), Rachael Hinman (project coordinator), Cara Pico (design studio director), Jack Tippler (studio manager), Philipp Edelmann (producer, concept & design), Doug Sarver (finance manager), Bob Rogers (founder & ceo)

Collaborators Simpson and Brown (architecture, historical renovation, and planning development), Michael Laird Architects (architecture and interior support), Dalziel and Pow (retail design), BAM (main contractor), Harley Haddow (m&e engineering), Lesley Morisetti (feasibility consulting), Morham + Brotchie (quantity surveyor), Faithful + Gould (workstream management), MRProFun (operations consulting), Euan’s Guide (accessibility consultant), Turley (economic and development consulting), TechMD (audio, video and show design), White Light (audio, video, and show integration), Kneupper Music (original music), Ears Up (audio mix and sound design), DB Show Control & Automation (show control programming), Henchmen, Eyebolls and Dandelion Burdock (media development and production), NYXdesign (lighting design), Clearwing Systems Integration (lighting system design), White Light (lighting integration), Jason Baker, Nineyards, Stage One, The Deluxe Group (scenic fabrication), Circle Square (retail fabrication), EPH Studios (scenic fabrication, striding men), Benholm Group (scenic fabrication, landscape ceiling), Click Netherfield (archival casework), Hodges & Drake, Spirits Supply Team (bespoke beverage serving system), ScoMac (food & beverage design and equipment), Elior (food and beverage provider), Sweet & Chilli (serve strategy), Crucible (cocktail class concept), Drinksology with BRC (bar concept), Pencil and Paper (retail merchandising), Source Developments (furniture procurement), Wild VC (graphics production), Aroma Academy (scent design), Gavin Scott, Melissa White, Scott Naismith, Chalk Plaster (featured artists)

Photo Credits

BRC Imagination Arts

Project Date September 2021

Project Area 71,500 sq ft

Juror Comments

“A fun and interactive environment that uses bright colors and engaging activations to celebrate the Johnnie Walker brand.”

50

REWARDING CURIOSITY—STUDENT WELCOME CENTER

Merit Award

Design Firm Advent

Client University of Oregon

Location Eugene, Oregon

Industry Vertical Educational Design Team Lauren Duke Patterson (design director), John Downie (vp digital experiences), Reese Stevens (design director), Dustin Waltke (senior experience designer)

Photo Credits Yeah Yeah

Creative, David Lavender

Project Date January 2022

Project Area 8,900 sq ft

Project Budget $80,000 USD

Juror Comments

“An astute approach and perfect design process combine to create an environment that corresponds to the context and the audience, and which lingers in one's memory.”

MUSEUM OF THE FUTURE –JOURNEY OF THE PIONEERS

Honor Award

Design Firm

Atelier Brüeckner GmbH

Client Dubai Future Foundation

Location

Dubai, United Arab Emirates

Industry Vertical Museums

Design Team

Atelier Brückner GmBH (lead design consultant): Wassim Melki (project & design director), Rana Rmeily (content management & coordination, ui-ux + experiential graphic design), Mihai Vanca (technical & interface director), Sungha Kim (senior exhibition designer), Deyana Stareva (exhibition designer); Framestore: Jason Fox (creative director); Alt Space: Igor Voloschuk (director/ ceo); Galerija 12: Dorjan Kolundzija (creative director), Mina Padezanin (project manager/ producer); Marshmallow Laser Feast: Ersin Han Ersin (creative director), Carolina Vallejo (project producer); Superflux: Anab Jain (director), Jon Ardem (director); Certain Measures: Andrew Witt (lead creative); Polytope Agency: Micah Silver (principal sound designer); Emilie Baltz (creative concept lead); DeepLocal: Brittany Bell (creative program lead); Jason Bruges Studios: Jason Bruges (creative director), Daria Jelonek (designer/project manager)

Collaborators Al-Tayer Stocks (general contractor), AVI-SPL (avintegrator), Galerija 12 (special exhibit fabricator), MKTe (special exhibit fabricator), ID3D (special exhibit fabricator), DeepLocal (special exhibit fabricator), Jason Bruges Studios (special exhibit fabricator), Medien Project p2 (av hardware planning), Belzner Holmes Light Design (light design & programming), Buro Happold (engineering services)

Photo Credits Giovanni Gallanello (photography), Chris Kroh, Atelier Brüeckner GmbH (videography)

Project Date February 2022

Project Area 32,291 sq ft

Project Budget Confidential

Juror Comments

“The media created for the experience perfectly aligns with the physical objects and tactile nature of the experience offering guests multiple ways to activate their environment.”

56

NOVARTIS PAVILLONZERO-ENERGY MEDIA FACADE

Honor Award

Design Firm iart, AMDL Circle, Michele De Lucchi

Client Novartis

Location

Basel, Switzerland Industry Vertical Healthcare Design Team Valentin Spiess (concept development, creative direction and engineering), Reto Weljatschek (concept development, design and construction), Michael Stucki (concept development and system engineering), David Hänggi (concept development and system engineering), Gesine Gennrich (concept development), Christian Reimann (project management), Oliver Hagmann (project management), Stephan Urech (agile project coach), Michael Lotz (software engineering), Erik Eggeling (software engineering), Ivo Schüssler (software engineering), Marcel Colomb (software engineering), Guillaume Massol (software engineering), Oliver Heyerick (system engineering), Nicholas Bewick (development of concept and architecture geometry), Guido Tarantola (development of concept and architecture geometry), Sabine Himmelsbach (art curation), Daniel Canogar (artist), Esther Hunziker (artist), Ruth Jarman (artist), Joe Gerhardt (artist)

Collaborators AMDL CIRCLE (architecture), Michele De Lucchi (architecture), Vogt Landschaftsarchitekten (landscape architecture), ASCA (opv modules), Daniel Canogar, Esther Hunziker, Semiconductor (digital artworks), House of Electronic Arts (art curation)

Photo Credits

Laurids Jensen, iart (photography), iart (videography)

Project Date April 2022

Project Area 26,597 sq ft

Juror Comments

“The use of solar to this digital facade experience brings this pavilion to a landmark within the public space. The flowing content is calming and engaging.”

58

WILDWOODS: AGLOW AT THE FERNBANK MUSEUM Honor Award

Design Firm Thinkwell Group

Client Fernbank Museum

Location Atlanta, Georgia Industry Vertical Museums

Design Team Nicolas Marion (producer), Anne Laurence Dubois (producer), Karine Chartrand (team lead), Émilie F. Grenier (creative director), Lucy Rybicka (artistic director), Mariko Samejima (junior art director), Philippe Hughes (lead interactive designer/music), Pascal Marcotte (technical director), MarieHélène Martineau (lead tech), Hugo Boujut-Burgun (lead R&D), Sébastien Rompré (lead R&D)

Collaborators

Atomic 3, Solotech, CTI, Jackworld, Brightview, Artefact

Photo Credits

Andre Bendahan, Fernbank Museum, Thinkwell Media

Project Date November 2022

Project Area 55,000 sq ft

Project Budget $7,000,000 CAD

Juror Comments

“Innovative use of elevated walkways as projection surfaces. Appreciated the respect of the design towards the nature walk as to not disrupt the reverence of the space during the daytime.”

60 LIVES IN PROCESS Merit Award

Design Firm

Yan Yan, Student Project Client

Art Center College of Design

Location Pasadena, California

Industry Vertical Exhibitions

Design TeamYan Yan (designer), Brad Bartlett (instructor), Miles Mazzie (instructor), Julian Stein (instructor)

Photo Credits Yan Yan

Project Date March 2022

Project Area 3 sq ft

Project Budget $100 USD

Juror Comments

“Conceptually this installation pushes stories we can tell with artfully automated infographics and news over an interactive timescale.”

61

THIS BOOK IS A TIME MACHINE Merit Award

Design Firm

Phoebe Hsu, Student Project Client

Art Center College of Design

Location Pasadena, California Industry Vertical Educational Design Team Phoebe Hsu

Collaborators

Miles Mazzie (instructor), Ivan Cruz (instructor), Brad Bartlett (instructor)

Photo Credits

Phoebe Hsu (photography), Brad Bartlett (videography)

Project Date December 2021

Project Area 25 sq ft

Project Budget $150 USD

Juror Comments

“I appreciate the realization of the idea—of building the touch activation of each bookmark in software, projection mapping, and creating a custom structure. A compelling deconstruction of a book—how you move from fixed content to fluid, choose your own narrative, and read through multiple lenses and scales.”

62

WALKING ALONG THE BORDER Merit Award

Design Firm

Yan Yan, Student Project Client

Art Center College of Design Location Pasadena, California

Industry Vertical Exhibitions

Design Team Yan Yan (designer)

Collaborators

Brad Bartlett (instructor), Miles Mazzie (instructor), Julian Stein (instructor)

Photo Credits Yan Yan

Project Date March 2022

Project Area 8 sq ft

Project Budget $300 USD

Juror Comments

“A skillful solution characterized by the excellent interplay of graphics and digital design to highlight a socially significant topic. The black and white graphics and interpretation underline the designer's professionalism and unique perspective.”

66

FLUGT — REFUGEE

MUSEUM OF DENMARK

Honor Award

Design Firm Tinker imagineers

Client Varde Museums

Location Oksbøl, Denmark

Industry Vertical Museums

Design Team

Erik Bär (principle in charge, artdirector), Nienke van den Berg (project manager), Emmeline Nijsingh (content developer), Paul van Houten (spatial designer), Léon Wijnhoud (conceptual and graphic designer), Marjolijn van Puffelen (spatial designer), Denise de Korte (graphic designer), Timo van der Horst (multimedia developer)

Collaborators

Tinker imagineers (exhibition design & audiovisual design), Kloosterboer (set construction), Stouenborg (hardware & showcontrol), Shosho (av content), YIPP (interactive table), Rina van der Weij (art installation wireframe figures), 50lux (lighting design), Big Orange (audio design), Tonwelt (audio device), Story Matters (copywriting audio stories), BIG Bjarke Ingels Group (architect)

Photo Credits

Mike Bink (photography), Joris Verleg (videography)

Project Date June 2022

Project Area 12,378 sq ft

Juror Comments

“A great example of experiential design and how to skillfully tackle a socially important and topical issue spatially in a museum exhibition. We have everything required for a good project: a connection with place (placemaking), showcasing the story of the past, with contemporary relevance, and nurturing hopes for an empathetic society.”

68

THE WORLD OF STONEHENGE

Honor Award

Design Firm

Ralph Appelbaum Associates

Client British Museum Location

London, United Kingdom

Industry Vertical Exhibitions

Design Team

Phillip Tefft (project director), Caroline Sjöholm (lead 3d designer), Bob de Graaf, Cristina Salvi (3d designer), Mat Mason (lead 2d designer), Laurène Ciocco (2d designer), Helen Schulte (content developer), Sadie Levy Gale, Charlotte Stevens (content coordinator)

Collaborators

Fraser Randall (project managers), Displayways (graphics), Beam (lighting designers), Scena (fabricators)

Photo Credits Andrew Lee

Project Date February 2022

Project Area 11,000 sq ft

Project Budget Confidential

Juror Comments

“A skillfully, seamlessly and surprisingly designed exhibition space that is pure, true and beautiful. An exemplar of clear thinking and pure spatial composition.”

70

CRADLE MOUNTAIN

VISITOR’S CENTRE & DOVE LAKE SHELTER INTERPRETATION

Merit Award

Design Firm Futago

Client Cumulus Studio, Tasmania Parks and Wildlife Service

Location

Cradle Mountain, Australia Industry Vertical Recreation

Design Team Kate Owen (design director, designer & project manager), Peter Walker (architect, cumulus studio), Daniel Zika (assistant project manager), Aldous Kelly (illustrator & designer), Lauren Jones (designer & illustrator), Saxon Shing (designer)

Collaborators Cumulus Studio (architecture), Playstreet (landscape architecture), ERA Planning (planning), Think Big (fabrication), Miller Metal (fabrication), Big River Tribe: David Mangenner Gough (traditional owners), Creative Hat Interpretation: Fiona Rice (writer), Chris Viney (writer)

Photo Credits

Rob Burnett, Anjie Blair

Project Date January 2023

Project Area 9,000 sq ft

Project Budget $190,000 USD

Juror Comments

“An incredibly moving and tactile project showing reverence to the Australia ecological systems and its Aboriginal peoples.”

71 HOCKNEY’S EYE: THE ART AND TECHNOLOGY OF DEPICTION

Merit Award

Design Firm Holmes Studio

Client The Fitzwilliam Museum

Location

Cambridge, United Kingdom

Industry Vertical Museums

Design Team

Lucy Holmes (principal & creative director), Rich Bell (creative lead), Nina Eklund (3d design lead), Wayne Mitchell (senior designer), Clare Summerfield (designer)

Collaborators Sam Forster

Associates (3d build), Omni Colour (graphics production), DHA Designs (lighting)

Photo Credits Holmes Studio

Project Date March 2022

Project Area 14,595 sq ft

Project Budget €57,695 EUR

Juror Comments

“The simplicity of color and minimal application is incredibly impactful. The juxtaposition with the permanent museum collection and traditional art exhibits creates a fresh, vibrant lure.”

72 SCENERY OF THE EMPTINESS, AND ASIA

Merit Award

Design Firm Asia Culture Center

Client Asia Culture Center

Location GwangJu, South Korea

Industry Vertical Exhibitions

Design Team Sanghyun Lee (principal curator in charge, creative art director), Hyehyun Kim (curator, project manager)

Collaborators

Design Bombi (spatial design), NIA.inc. /E.Min: Donghoon Kang, Heeyoung Koh, Jeoungeun Kim, Heeyoung Kim, Danbi Choi, Sojin Joy Kim, Goeun Yu (planning); Cheonpoong Electricity (electrical settings), H.D Plan (graphic installation), Youngjae Son (technical), Hwayong Jung, A.A. Murakamo, Kohui, Hitoshi Kuriyama, Jung Sungyoon, JeanJulien Pous, Ryoichi Kurokawa, Jiyen Lee, Bongchull Shin, Dongjoo Seo, Ryota Kuwakubo, Yongju Lee, Kyoko Kamaguchi, Hou I Ting, Pia Mannikko, Bongkwan Kim; Knock'em

Photo Credits

Myungrae Park, Asia Culture Center (photography), Seonwoo Kim, Asia Culture Center (videography)

Project Date December 2022

Project Area 3,109 sq ft

Project Budget $606,980 USD

Juror Comments

“A beautiful and immersive expression of the relationship between nature and oneself using creative lighting and environmental techniques.”

73

THE WALL/EL MURO

Merit Award

Design Firm MGMT. design

Client

The National Building Museum

Location Washington, D.C.

Industry Vertical Museums

Design Team

Sandra Wheeler (exhibition design), Sarah Gephart (exhibition graphics design),

Wei-Hao Wang (animation) Collaborators

Matter Architecture Practice (architecture), Sarah Leavitt (curator), Caitlin Bristol (exhibitions developer), Robin Ragan (translator), Full Point Graphics: Hiroshi Kumagai (fabricator), Print Exhibit Partners: Michael Larson (fabricators)

Photo Credits Elman Studios

Project Date November 2021

Project Area 3,500 sq ft

Project Budget $269,388 USD

Juror Comments

“The Wall / El Muro exhibit intrigues a sense of wonder to the visitors. Created with an engaging play of place and barriers, with compression points as you transition through to enhance the effect of what many have experienced.”

78

SIGNAGE AND EXPERIENTIAL GRAPHIC OF SHENZHEN’S EASTERN SEAWALL RECONSTRUCTION

Honor Award

Design Firm Updesign

Client Water Authority of Shenzhen Municipality & CR Land

Location Shenzhen, China

Industry Vertical Urban and Civic Design Team

Zhang Yi (creative director), Wen Yuehua (project manager), Xu Duanping (graphic director), Yan Meiying, Wu Siying (designer)

Collaborators

Shenzhen Hope Design Co., Ltd. (landscape designer)

Photo Credits Updesign

Project Date September 2022

Project Area 104,987 sq ft

Juror Comments

“I love how a banal reconstruction can be simply and thoughtfully transformed into a place with identity and learning. Dimensional crabs, color, and painted graphics set a tone of coastal whimsy.”

80

BOROUGH YARDS

Merit Award

Design Firm f.r.a.

Client MARK

Location

London, United Kingdom

Industry Vertical Retail Design Team

Wesley Meyer (creative director), Jamie Trippier (project director)

Collaborators SPPARC Architecture (architecture), Burns + Nice (landscape architecture), Deloitte (planning), Gods Own Junkyard, Goodwin & Goodwin (fabrication), Queensberry (development managers), Phillip Cowell (writer)

Photo Credits Simon Callaghan

Project Date October 2021

Project Area 116,000 sq ft

Project Budget

€300,000,000 EUR

Juror Comments

“The overall design of the space blends seamlessly within the historic surrounds offering both a unique setting but a cohesive sense of place.”

81

NORTH KANSAS CITY EARLY EDUCATION CENTER

Merit Award

Design Firm DLR Group

Client North Kansas City Schools

Location Gladstone, Missouri

Industry Vertical Educational Design Team

Adam Wells (experiential graphic design leader), Chris Cox (experiential graphic designer),

Ian Kilpatrick (architect), Stacy Davis (interior designer), Robyn O'Roark (project manager)

Collaborators DLR Group (architecture, planning), McCownGordon (contractor), Digital Imaging (graphics)

Photo Credits

Michael Robinson Photography

Project Date January 2021

Project Area 112,000 sq ft

Juror Comments

“Well balanced sense of physical structures, color blocking, and seating to create distinct spaces. Activation of the ceiling with different lighting schemes invites children in an elevated space to learn through play.”

82

REFRESHED – A COFFEE BAR

Merit Award

Design Firm Media-Objectives / Valerio Dewalt Train

Client Confidential Location

Redwood City, California

Industry Vertical Workplace

Design Team Valerio Dewalt

Train: William Turner (principal in charge), Priya Bhat (project lead), Miles Stemper (designer); Media-

Objectives: Amanda Jurmu (project director), Rafael Barontini (designer)

Collaborators Valerio Dewalt Train (architect), CBRE (project manager), NOVO Construction (general contractor), Degenkolb (structural engineer), Sprig (design-build electrical engineer), Yellow Goat CNN

Design, Eunoia Modern, Image Options, One Hat One Hand (fabrication)

Photo Credits Marco Zecchin, Valerio Dewalt Train

Project Date April 2021

Project Area 4,300 sq ft

Project Budget Confidential

Juror Comments

“The exploration of a whimsical journey within a retail coffee retail space. The full walls of the book shelf are inviting and pull you to linger.”

PUBLIC INSTALLATION

86 pARC Merit Award

Design Firm The Urban Conga

Client Ackland Art Museum

Location

Chapel Hill, North Carolina

Industry Vertical Museums

Design Team

Ryan Swanson (design and fabrication lead), Maeghann Coleman (design lead), Juan Esparza (designer and fabricator)

Collaborators Midwest Design Group (structural engineer)

Photo Credits

Tom Waldenberg, Christopher Brickman, Anna Routh Barzin (photography); Christopher Brickman (videography)

Project Date June 2022

Project Area 864 sq ft

Project Budget $110,000 USD

Juror Comments

“The pARC installation invites activation at all times of day and night, lending a positive presence to this outdoor space. Its form wonderfully evokes the movement of the body through space, pairing well with dance performances that have been staged at the site.”

87 WOMAN LIFE FREEDOM Merit Award

Design Firm Niloufar Abdolmaleki, MFA Thesis Project

Client UC Davis Community

Location Davis, California Industry Vertical Exhibitions

Design Team

Niloufar Abdolmaleki

Collaborators Brett Snyder, Tim McNeil (professors)

Photo Credits

Niloufar Abdolmaleki

Project Date October 2022

Project Area 450 sq ft

Project Budget $170 USD

Juror Comments

“An effective use of limited materials to transform a space at a grand gesture and an intimate read—it invites.

Culturally relevant participation connects visitors to the Iranian conflict on an individual level.”

92 SEPTA BRANDING AND WAYFINDING MASTER PLAN

Merit Award

Design Firm Entro

Client Southeastern Pennsylvania Transportation Authority (SEPTA) Location

Philadelphia, Pennsylvania Industry Vertical Transportation Design Team

Entro: Anna Crider (partner in charge), Kevin Spencer (creative director), Jessica Schrader (senior project manager), Imke Hoefker (senior designer), Cristina Kelly (brand strategy), Vedran Dzebic (head of research);

SEPTA Leadership: Leslie Richards (general manager/ceo), Bill Webster (chief communications officer), Jody Holton (chief planning officer), Lex Powers (director of information design), Chrystalle Cooper (director of metro rail operations); SEPTA

Working Group: Alexander Zolotarev, Bill Webster, Brandon Miller, Carla Showell-Lee, Cheryl Jones, Cynthia Hayes, Elvira Mendez Crespo, Elizabeth Bradford, Jody Holton, John McElwee, John Rigby, Marianne McQuaid, Melissa Cooper, Ryan Judge, Victoria Lupica, Will Herzog Collaborators Jacobs (engineering firm), Megan S. Ryerson, (Ph.D., UPS chair of transportation associate professor department of city and regional planning and department of electrical and systems engineering, university of pennsylvania, eye tracking wayfinding study lead), Camille Boggan, Bingchu Chen, Gil Lehmann, Carrie Long (eye tracking wayfinding study support); McCormick Taylor (website design and programming)

Photo Credits SEPTA

Project Date September 2021

Project Budget

$40,000,000 USD

Juror Comments

“A robust research process that brought people, organizations, and technology together to make informed decisions to simplify and clarify a complex transit system — it is not an easy undertaking and deserves recognition.”

96

BEYOND WAYFINDING

Honor Award

Design Firm University of Hawai’i, Sig Zane Kaiao

Client University of Hawai’i

Location Honolulu, Hawai’i

Industry Vertical Educational

Design Team University of Hawai’i: Brian Strawn, Karla Sierralta (UH, conceptual & systems design); Sig Zane

Kaiao: Kūha'o Zane (conceptual & graphic design), Sig Zane (textile & graphic artist), Nalani Kanaka'ole (cultural practitioner)

Collaborators Global Specialty (design-build contractor), Two Twelve (fabrication consultant & campus map designer), CRĒO Industrial Arts (fabrication)

Photo Credits

Tom Takata Photography (photography), Hunter Wells, Coby Shimabukuro-Sanchez, Tre Zamora, Jack Ames, John 'Eiwa Colburn IX (videography)

Project Date July 2022

Juror Comments

“An exceptional execution used not only to display information but also increase awareness of native Hawaiian culture and its traditions.”

98 SERVICEPLAN

SIGNAGE SYSTEM

Honor Award

Design Firm büro uebele visuelle kommunikation

Client Serviceplan

Location Munich, Germany

Industry Vertical Workplace

Design Team Andreas Uebele (managing partner), Carolin Himmel (managing partner), Nadja Ratz (project manager), Anika Pehl (project manager), Anna Pfältzer, Lorenz Grohmann

Collaborators Henn (interior design), RKW Architektur (architecture), Projektleuchten GmbH (fabricator)

Photo Credits Mark Seelen

Project Date July 2022

Project Area 43,055 sq ft

Juror Comments

“The primary and secondary wayfinding elements provide functionality, while the tertiary wayfinding adds a compelling element of design and placemaking for the environment.”

100 CONTENTFUL WAYFINDING

Merit Award

Design Firm Startling Brands

Client Contentful

Location Berlin, Germany Industry Vertical Workplace

Design Team

Mario Dzurila (creative director, principal in charge), Daniil Petunov (art direction, graphic design), Filip Janik (3d modeling), Niklas Franz (project management), Marta Mokhnach (project management), Stephanie Lund, Melissa Amarelo (interior design / consulting)

Collaborators

toi toi toi creative studio (interior design), Lasercut Hamburg, Berlin Reklame, Uberdruck 3D, Folien Berlin (fabricator)

Photo Credits

Koy+Winkel, Startling Brands

Project Date June 2022

Project Area 88,000 sq ft

Juror Comments

“The use of customized and multi-colored unique iconography was refreshing within the neutral space and overlapping arrows added to the directional vocabulary.”

101

LUMA ARLES

Merit Award

Design Firm Tactile Studio

Client Luma Arles

Location Arles, France

Industry Vertical Museums

Design Team Gabriel Morrisson (industrial designer) Collaborators

Gehry Partners (architecture)

Photo Credits Gabriel Morisson & Thomas Goujon

Project Date February 2021

Project Area 1,176,120 sq ft

Juror Comments

“We need to be doing more of this in cultural institutions— designing for inclusivity from the beginning and creating something that can serve both the visually impaired and visually abled in a cohesive identity system. I appreciate both the permanent and mobile formats of the map to serve various programming and events.”

102

NATIONAL WORKPLACE

Merit Award

Design Firm Studio Ongarato

Client Confidential

Location Sydney, Australia

Industry Vertical Workplace

Design Team

Fabio Ongarato (creative director), Ben Kluger (design director), Eva Lee (senior designer, project manager), Braden Familton (designer)

Collaborators

Hassell (architecture), Oat Foundry (interactive art), Shape Australia (fabricator)

Photo Credits Clinton Weaver

Project Date June 2022

Project Area 624,306 sq ft

Juror Comments

“The restrained design aligns to the simplicity of the space. The use of ticker boards welcomes you with unexpected messages and has a unique use of neon within acrylic cylinders to identify different spaces.”

103 PINTEREST –TORONTO WAYFINDING

Merit Award

Design Firm Media-Objectives / Valerio Dewalt Train

Client Pinterest

Location Toronto, Canada

Industry Vertical Workplace

Design Team Amanda Jurmu (project director), Yonglin Chen (signage designer), Andrew McCormack (signage & eg designer), Julia Bova, Rafael Barontini (eg designer)

Collaborators

Gensler Toronto (architecture & interior design), JLL (client project manager), Turner Construction (general contractor), Riot, PAG, TI Group (experiential graphics fabricators)

Photo Credits

A-Frame, Valerio Dewalt Train, Ian Vecchiotti (photography)

Project Date September 2022

Project Area 41,750 sq ft

Project Budget Confidential

Juror Comments

“The use of wireframes and pastels within the corporate environment are refreshing. Its iridescent quality reflects the light within the space while being light and airy.”

104 SEATTLE CONVENTION CENTER, SUMMIT BUILDING

Merit Award

Design Firm Studio Matthews

Client Washington State Convention Center

Location Seattle, Washington

Industry Vertical Urban and Civic

Design Team Kristine Matthews (principal), Ian Campbell (lead designer), Daniel Robinson (designer, illustrator), Cassie Klingler, Scott Ichikawa, Christoffer Hart Hansen, Garret Steider, Dan Neifert (designer); Brown Bag Creative (production), Jami Halse, Amy McHorse, Meg Graham (project manager)

Collaborators LMN Architects (architects), Graham Baba Architects (associate architects), Gustafson Guthrie Nichol (landscape architects), Walton Signage (fabricator)

Photo Credits Studio Matthews

Project Date January 2023

Project Area 573,770 sq ft

Project Budget

$2,000,000,000 USD

Juror Comments

“The use of wayfinding through sculptural letterforms that are filled with content that connects back to the region are informative and delightful. The sculptural letterforms help you identify which level you are on from any viewpoint within the space.”

SEGD Board of Directors

President Kathy Fry, Mayer/Reed

Vice President Traci Sym, plus & greater than Treasurer Mike McCarthy, DCL

Joell Angel-Chumbley (Education Liaison), City of Cincinnati

Steve Bayer, Daktronics

Aki Carpenter, Ralph Appelbaum Associates

Anna Crider (Past President), Entro

Kris Helmick, Arcadis

Bosco Hernández, SFMOMA

Genell Hoechstetter, Meow Wolf

Despina Macris, Dotdash

Masha Pyshkina, Lorem Ipsum

Dayton Schroeter, SmithGroup

David Siegel, Designtex

Kirsten Southwell, Fjord

Darlene van Uden (Chapter Liaison), Elevate Creative

SEGD Chapter Chairs

Atlanta Steve Dubberly, Dana Michaelis

Austin Frauke Bartels, Robin Anderson Piazza

Beijing Chris Yang Gao, Jingjing Li

Boston Jessica Grant, Kayte Muse, Samuel Pease, William Galligan

Charleston Garrett Shank, Jennifer Boyles

Charlotte Regina Czerr, Kelly Kleinfelter, Lauren Stern

Chicago Joe Lawton, Thon Lorenz, Anna Nelson

Cincinnati Suzanne Hopkins, Jessica Kaising, Blake Kishler

Cleveland David Middleton

Costa Rica Amy Pink, Fabiano Vincenzi

Dallas Patrick Schmidt

Denver Amanda Eggleston, Amanda Hurley, Zach Kotel

Detroit Jon Moses, Charles Foster

Houston Joshua Bird, Melissa Schmitz, Blake Rogers

Los Angeles Kris Helmick, Mo Khalfan, Simon Majarian

London Ian Whybrow

Melbourne Soren Luckins

Milwaukee Michele Allen, Samantha Wilson

Minneapolis Gretta Fry, Gary Stemler, Kenan Hanhan

Nashville Laura McCoy, Jeff Peden

New York Joshua Gallagher, Bhawika Mishra, Jessica Schrader, Tristan Valencia

Orange County Kathy Guerineau-Shook, Sydney Patterson

Paris Brandon Walt

Philadelphia Linzi Eggers, Amy Rees, Jessica Stoffers, Hannah Olin

Phoenix Amanda Burstein, Elisabeth Populo

Portland Anzelina Coodey, Margaret Drew

Raleigh Allison Harris, Emma Wallace

Richmond Brittney Butler, Rebecca Kelly, Katie Powell, Mark Smith

Riga Inguna Elere, Baiba Grinberga

San Diego Chris McCampbell

San Francisco Leah Ferguson, Alexander Jeongco, Regan Mahoney, Jane Woywod

Salt Lake City Michael Gallagher, Holly Nichols, Darlene van Uden

Seattle Cheryl Huffman, Peter Muller, Christina Sakura

Seoul Jangwon Ahn

Shanghai Wu Duan

Singapore Yann Follain, Olha Romaniuk

St. Louis Russell Dow

Sydney Nick Bannikoff, Carlo Giannasca

Toronto Timothy Belanger, Nima Gopalakrishnan, Monika Meyer

Vancouver Cristina Kelly, Genevieve Tyack

Washington D.C. Rina Alfonso Osawa, Carrie Bruns, Jonny Peterson

Wellington Jo Bailey, Nick Kapica, Franziska Steinkohl