SEGD20

SEGD20 With this annual awards publication, SEGD recognizes those in the experiential graphic design community who—through their commitment to human-centered effective design in the built environment—help define and promote best practices and ethical standards for the profession.

The SEGD Achievement Awards honor the individuals, companies and institutions whose work has significantly advanced the field of experiential graphic design.

The SEGD Global Design Awards celebrate the best in experiential graphic design, spanning a wide range of topics, disciplines, and verticals; what all of the projects share is their effective use of design to connect people to place.

This year we celebrated our 2020 awardees’ work, which exemplifies SEGD’s mission to “Educate, Connect and Inspire,” during the largest virtual gathering of our international community of professionals.

This SEGD20 publication showcases the SEGD Global Design and Achievement Awards as a form of inspiration and documentation, celebrating the creativity, insight and relevance represented by our multidisciplinary community.

The 2020 SEGD Achievement Award winners include laureates and innovators in the field, champions of meaningful design, and long-standing partners who have contributed significantly to our organization’s success.

This year’s Global Design Award-winners span a range of disciplines and verticals, from highlighting the role of design in addressing injustice and unconscious biases to natureinspired park placemaking totems. The award-winning designers represent diverse parts of the globe, but a common thread for many was the commitment to using design for the betterment of society.

Given the unprecedented events of 2020, we thank all of our partners and members for their participation and commitment to ensure SEGD's mission continues. Explore all the projects’ insights, rich-media, and recipients presentations online at SEGD.org.

With gratitude, Cybelle Jones, CEO Publisher Cybelle Jones Managing Editor Kate Heller Art Editor Sarah Miorelli Design GHD Partners Copy Editing/Production Mayer/Reed Editorial Offices (editorial, reprints, address changes) 1900 L St., NW Suite 710 Washington, D.C. 20036 202.638.5555 segd@segd.org Advertising Sales Jennette Foreman jennette@segd.org © 2020 SEGD20 ISBN-13: 978-1-940297-53-8 Opposite Page Best of Show detail The National Memorial for Peace and Justice, Photo credit: Mass Design Group

SEGD20 is the annual publication of SEGD, the Society for Experiential Graphic Design. Opinions expressed editorially and by contributors are not necessarily those of SEGD. Advertisements appearing in SEGD20 do not constitute or imply endorsement by SEGD20. Material in this magazine is copyrighted.

Photocopying for academic purposes is permissible, with appropriate credit.

Periodical postage paid at Laurel, Md., USA, and additional mailing offices.

1

Intro

3

Letter from the Publisher

7

Achievement Awards Honoring the people and companies setting the standard for excellence

21

Best of Show Public Installation A meaningful memorial dedicated to the legacy of enslaved black people

29

Sylvia Harris Award Honoring the legacy of Sylvia Harris (1953—2011) a passionate advocate of design for the public good Honor & Merit Awards

35

Digital Experience Content

41

Exhibition

59

Interactive Experience

65

Placemaking & Identity

83

Strategy/Research/Planning

87

Wayfinding

105

Opposite Page Sylvia Harris Award Winner "The Truth is Local", Photo credit: The New York Times Company

Winner Index

Achievement Awards Sponsored By

Driven by the shared passion and creativity of our design community, DCL is your reliable collaborator for custom signage, experiential design elements and integrated tech solutions. As an ongoing supporter of the SEGD community, DCL would like to congratulate all of our design partners for their creative achievements, inspired solutions and commitment to design excellence.

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Achievement Awards

SEGD Fellow Edwin Schlossberg Distinguished Member Award Anthony Ferrara Golden Arrow Award Ann Makowski Arrow Award 22 Miles Educator Award Joell Angel-Chumbley Chapter Chair Award Zach Kotel

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Edwin Schlossberg 2020 SEGD Fellow

In place of the SEGD’s annual conference and awards celebration planned for early June, the association hosted a virtual version of the SEGD Achievement Awards ceremony on June 24, 2020. During the online event, 2020 SEGD Fellow Edwin Schlossberg, Principal at ESI Design, an NBBJ studio, took his place in the pantheon of SEGD Fellows.

An internationally recognized pioneer in audience engagement, Schlossberg launched his design career in 1977 with the Brooklyn Children’s Museum, one of the world’s first interactive museums. Under his leadership, ESI Design (New York) has created groundbreaking corporate and retail spaces, sales and innovation centers, museums, digital media installations and multi-player games.

Schlossberg holds a Ph.D. in Science and Literature from Columbia University and is an accomplished fine artist, educator and author.

In 2004, Schlossberg won the National Arts Club Medal of Honor. He currently serves on the Board of Directors for the John F. Kennedy Library Foundation and in 2011 was appointed by President Barack Obama to serve a four-year term on the U.S. Commission of Fine Arts.

Even over a sobering medium like Zoom, Schlossberg presents as an icon clothed in a basic white turtleneck, a man whose exceptional intellect is patient, and who emits an aura of refined cool. He and his work are beloved by his employees, designers, artists and at least one former U.S. President.

When you speak with him, it’s apparent that Schlossberg is deeply concerned with the human experience on all levels, but never at the cost of his sense of wonder or hope. He has the occasional uninspired moment like the rest of us, “Some days you don't have anything to talk about, and sometimes you do, and it's the way it is.” Thankfully, he’s still making things happen and slowing down is not part of future plans for himself.

“I'm excited and very honored to be part of it.” Schlossberg spoke simply and sincerely of the community of experiential graphic design professionals. “Looking back, it all seems like it was meant to be, but it has never felt that way. It’s always been, ‘Really? Are we going to do this? This is amazing.’”

We are, and it is.

Opposite Page Edwin Schlossberg, Photo credit: Joe Tomcho

This interview has been edited for length and clarity. For the full interview, visit SEGD.org

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How did you get started in design and how did your upbringing or your background support or indirectly set you on your professional path?

I was born in 1945. My mother was a bookkeeper and my father eventually owned his own textile firm where he designed the fabrics. When I was young, my grandmother used to take my hands and say, these are the hands of a surgeon; the idea of the importance of education and making things happen was always present for me.

I found the contrasting experience of attending both private and public schools beneficial, as I did the experience of going to summer camp—a place called Robinson Crusoe—in Sturbridge, Massachusetts. The whole idea of the camp was collaborative composition. It was a group of kids making, doing and building things together. And I loved it. People like Pete Seeger and other relatively famous singers came once a week for a campfire. I was hearing lefty songs and ‘We Shall Overcome’ when I was nine years old. So, the idea of making things always was making things with people.

After I was too old to go as a camper, I was a counselor in training. The last summer I was at the camp, I befriended a counselor named Suzi Gablik, a painter, collagist and an amazing person. When I arrived back in New York at Columbia [University], Suzi invited me over to her house.

At dinner were her two best friends: Bob Rauschenberg and Jasper Johns. In that moment, this idea of living as an artist— seeing that someone could actually spend their day thinking and making things—dramatically affected me.

I went to the after party and [Buckminster Fuller] was there.

As we sat around talking for hours, something clicked in my head: I could combine the things I was interested in and thinking about regarding global issues, interdisciplinary work and Robinson Crusoe.

About that, how did ESI Design begin?

After [Ph.D.] graduation, a friend of mine asked me to help organize an education event in Washington D.C., where I met Lloyd Hezekiah, the director of the Brooklyn Children's Museum, who invited me in; I became the exhibit designer for the new museum.

That allowed me to explore the whole of creating places in which the experience of collaborative work could happen.

Getting to do the Brooklyn Children's Museum was an incredible gift. It took seven years, a lot of research and a variety of experts to create a completely interactive museum where there were no exhibits, only experiences. I did a lot of other things in the meantime: making, writing books and a variety of things. So then I had to start a company because my father told me that I might get sued, and I needed to protect myself.

Opposite Page Macomber Farm - Massachusetts Society for the Prevention of Cruelty to Animals, Photo credit: ESI Design (above) and Terrell Place, Photo credit: Caleb Tkach, courtesy of ESI Design (below) 12 SEGD20 | Achievement Awards

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What advice do you give students or young designers?

Learn. Become as expert as you possibly can at two or three things. Make sure that you know how to work in a team and know how to describe what you're good at to other people.

Figure out what member of a team you want to be and what you want that team to be doing.

You have no degree in design or visual art, which is unusual. How has the intersection of science and literature informed or benefited you in your career in art and design?

For me, learning about how people think and feel is a critical piece of the ability to communicate. The ability to create a non-physical picture of something is really important; that was the literature piece. But, at the same time, if you don't understand and describe how the world works physically, it's very hard to advance what you want someone to learn.

What are your fixations as an artist?

My obsession is with things that produce dynamic feelings and experiences. My effort always is to make something that is never still. Something that is living is always moving. I've been trying to make art and make objects that seem to move continuously, both in your cognitive mind and also in the sensory parts of your mind.

15 years ago, you said ‘‘The greatest future includes most of us becoming more fully human at no one’s burden.

Seeing others as the joy of life, not its threat of loss, is the greatest future.’’ How does the next generation of experiential designers build the future?

It’s always the young adults of a culture that set the tone for the next generation. Things can change quickly when young people refuse to put up with something.

For me, collaborative insight becomes a requisite quality of design for where we collectively are right now, which is nearly eight billion people and struggling to abandon destructive social hierarchies based on the color of one’s skin or the place of one’s birth, for example.

We need to think about how well we can work with other people as our basic measure of humanity, rather than individual performance. Martin Luther King Jr. described this as society judging by the content of a person’s character.

That's the job right now; we need to rid the world of these hierarchies. Designers have to be creating experiences which demonstrate the individual and collective burdens of hate and support an enlightened alternative.

This is an opportunity. It's an opportunity for things to get worse or start getting better.

Opposite Page eBay Main Street Photo credit: Erynn Patrick, courtesy of ESI Design (above) and The Statue of Liberty Museum Photo credit: Christopher Vernale, courtesy of ESI Design (below)

And I think it will get better. I don't think the opposite is possible.

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"Through my involvement with SEGD, I have built some great relationships with other people and designers I've met locally, nationally and globally.

Some of these relationships have led to rewarding collaborations."

Photo courtesy of Anthony Ferrara

Anthony Ferrara, Owner/Creative Director, Design Ferrara SEGD Distinguished Member Award

The SEGD Distinguished Member Award recognizes an individual for demonstrating outstanding volunteer efforts while significantly contributing to the direction, growth and excellence of SEGD programs. Recipients of the award have been instrumental in cultivating university programs, advancing accessible and green design and promoting cultural agendas through design. Past winners include Don Kiel, Amy Lukas, Kelly Kolar, Alexandra Wood and Wayne Hunt.

Award-winning experiential graphic designer Anthony Ferrara has been an invaluable contributor to SEGD, and his dedication to serving as a New York Chapter Chair has enriched the local community as well. Ferrara has over 30 years of experience across identity, wayfinding, exhibition and environmental graphic design. Before starting his own business, Ferrara worked at prestigious New York firms including Two Twelve, Chermayeff & Geismar and Whitehouse & Company. His work has appeared in many publications, including “The Wayfinding Handbook: Information Design for Public Spaces.”

When did you know a career in design was for you?

At an early age, I was drawn to a number of identities: the logo and typeface on my father’s 1965 Chevrolet Impala, the logo and package design of the Lucky Strike cigarettes my grandmother smoked and the yellow oval with the simple black bat graphic of the Batman logo. I drew NFL and MLB team logos on helmets and sold them for 25¢ a piece. But my

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Signage using a custom typeface and pictograms for the renovation of Radio City Music Hall, New York, NY (Two Twelve) (above) and Anthony Ferrara with the 42 sculpture in the Jackie Robinson Rotunda at CitiField ball park, Queens, NY (Two Twelve) (below) Photos courtesy of Anthony Ferrara

Exterior building identity for Rhode Island School of Design Chace Center and Museum of Art, Providence, RI (Two Twelve) (above) and SEGD NYC panel discussion event with Lance Wyman and Tom Geismar at FIT, New York, NY (below) Photos courtesy of Anthony Ferrara

first design venture came to an end when I was called to the principal’s office because of complaints about me taking people’s lunch money.

Citifield was one of the first new major league stadium projects in the New York area since the 1970s. We worked directly with the Jackie Robinson Foundation in the creation of the Jackie Robinson Rotunda. It was incredibly inspiring to collaborate with people who were personally invested and passionate in this project, to not only honor a baseball icon, but an American hero.

What are a few projects that have shaped your career or practice?

Over the years, I have been fortunate to work with a number of great designers and firms and every one of them has greatly influenced me and my work. Oceanário de Lisboa was one of the first projects that provided me the opportunity to work on all design aspects for a single project—from the exterior building mural wall to the exterior/interior signage and the exhibit graphics.

Radio City Music Hall afforded me an opportunity to work on a historic renovation project and the creation of a sign system. Through this experience, I gained an appreciation for preserving existing structures and incorporating various materials.

What role does participation in or volunteering with SEGD play in your practice?

Through my involvement with SEGD, I have build some great relationships with other people and designers I've met locally, nationally and globally. Some of these relationships have led to rewarding collaborations.

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Nicklaus Children's Donor Recognition Interactive Installation (above) and Phoenix International Airport (below) Photos courtesy of 22MILES

SEGD staffers Jennette Foreman, Pat Matson, Nadia Adona and Ann Makowski (above) and Ann Makowski in the center of the 2019 SEGD Auction for Excellence (below) Photos courtesy of SEGD Photo Archive

22MILES SEGD Arrow Award

Ann Makowski SEGD Golden Arrow Award

The SEGD Arrow Award recognizes exemplary service or dedication to advancing technologies and manufacturing processes, while providing the highest quality products for the experiential graphic design field. Recipients of the SEGD Arrow Award have advanced new manufacturing processes, led the development of innovative new products, and championed sustainable practices and materials. Past winners include SH Immersive Environments, 3M, Neiman & Company, CREO Industrial Arts, Matthews Paint and Nova Polymers.

The SEGD Golden Arrow Award recognizes extraordinary service to the field of EGD. Recipients of the award have made large and long-term contributions to the strength of SEGD as leaders of their organizations, icons in the field, or supporters of SEGD’s goals. Ann Makowski is the sixth recipient of this award, established in 2004, joining Ralph Appelbaum, Leslie Gallery Dilworth, Moira Gemmill, Ed Matthews and Deborah Sussman.

Formed in 2007, 22MILES is an award-winning software solution provider specializing in immersive digital signage and interactive wayfinding experiences. Their core belief is that every customer is a partner, and every use case is an opportunity to drive smarter and more agile digital and mobile-forward solutions.

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A devoted staff member of SEGD for 20 years, Ann Makowski’s leadership has impacted the evolution of the organization in innumerable ways, from starting new websites and publications to growing membership and elevating the SEGD Global Design and Achievement Awards programs and events like the Auction for Excellence. Most recently, she served SEGD as Interim CEO of SEGD, but has previously served as COO, Interim Executive Director, and in other numerous roles.

“As educators, we have to be prepared to adapt to a variety of unexpected scenarios moving forward. The students have adapted with an agile mindset and a true collaborative spirit. For this I am grateful!”

Photo courtesy of Joell Angel-Chumbley

“A good Chapter Chair is essentially someone who can bring the diverse and multidisciplinary aspects of our field together in interesting combinations to tell these important design stories.”

Photo credit: ArtHouse Design

Joell Angel-Chumbley SEGD Educator Award

Zach Kotel, Denver Chapter SEGD Chapter Chair Award

The SEGD Educator Award recognizes an individual for demonstrating innovation in the theory and practice of design education that not only integrates the needs of the industry, but serves to advance the field. Recipients foster the next generation of designers through a creative and innovative curriculum as well as promotion of forwardthinking research and scholarship in the field. Joell AngelChumbley is only the third honoree to receive this award.

The SEGD Chapter Chair Award recognizes outstanding volunteer efforts while significantly contributing to the direction, growth, strength and excellence of SEGD Chapters both locally and throughout the organization.

Zachary Kotel is the third recipient of this relatively new award.

A practicing professional artist, Joell Angel-Chumbley, MFA, also specializes in experiential graphic design, working with Kolar Design. Joell's passion for multidisciplinary collaboration and mentoring led her to a career in teaching; she has taught at Mount St. Joseph University, the University of Cincinnati, DAAP and Miami University. She has also actively served on the SEGD Academic Taskforce since 2011 and the University of Cincinnati’s DAAP Alumni Board since 2009.

At ArtHouse Design, Zach Kotel plays a key role in business development, preparing proposals, presenting work and conducting stakeholder workshops. Kotel has won multiple distinctions for his design talents from Graphis, UCDA, the GDUSA American Graphic Design Awards and the HOW International Design Awards. He has been diligently working to elevate, engage and showcase the Denver design community since 2015 through his involvement with SEGD and AIGA, and is currently serving as SEGD Denver Chapter Chair.

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SEGD Global Design Awards Sponsored By

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Best of Show Public Installation

The National Memorial for Peace and Justice

THE NATIONAL MEMORIAL FOR PEACE AND JUSTICE Best of Show, Honor Award Design Firms Small Stuff, afreeman, MASS Design Group Client Equal Justice Initiative (EJI) Location Montgomery, Alabama Industry Vertical Civic and Urban 24 SEGD20 | Best of Show

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Design Team Small Stuff: Dinah Fried, Joe Marianek (principals and lead designers); Sophie Sagar (strategy and project manager); Owen Maher (architectural designer); Bex Zank (junior designer) | afreeman: Andrew Freeman (principal, lead designer) Collaborators Darden Studio (type design): Joshua Darden (type designer), Joyce Ketterer (project manager) | MASS Design Group (architecture): Alicia Ajayi, Justin Brown, Michael Murphy (architects); Sierra Bainbridge (landscape architect); Adam Saltzman (architect, project manager) | Equal Justice Initiative (client): Josh Cannon, Sonia Kapadia, Sia Sanneh, Bryan Stevenson | DCL, Design Communications, Ltd (architectural, interpretive, informational, wayfinding signs): Lauren Vallier (project manager) | Metaltech (monument signs): Eric Simonson (project manager) Project Date April 2018 Project Area 2,800 sq ft Juror Comments “Overwhelming emotions— and that’s just from the photos. I can only imagine what the experience must feel like in person. Such a powerful yet simple use of form, material and type to communicate a strong message.”

“The care, intention, material, typography and form of each aspect of the experience deliver a powerful and necessary focus and allow us to see and understand the contemporary impacts that continue to surround us.”

Opposite Page The National Memorial for Peace and Justice: Environmental Graphic Design Program, Photo credit: Small Stuff

“A powerful statement that resonates not only in Montgomery, Alabama, but on a national scale. It conveys so much meaning with the use of very simple materials and text. The pacing and execution is outstanding.”

The overall context and purpose of the project is best described by the Equal Justice Initiative: “The National Memorial for Peace and Justice, which opened to the public on April 26, 2018, is the nation’s first memorial dedicated to the legacy of enslaved black people, people terrorized by lynching, African Americans humiliated by racial segregation and Jim Crow, and people of color burdened with contemporary presumptions of guilt and police violence.’’

Work on the memorial began in 2010 when EJI staff began investigating thousands of racial terror lynchings in the American South, many of which had never been documented.

EJI was interested in understanding the terror and trauma created by this sanctioned violence against the black community.

Set on a six-acre site, the memorial uses sculpture, art, and design to contextualize racial terror. The memorial structure on the center of the site is constructed of over 800 Corten steel monuments, one for each county in the United States where a racial terror lynching took place. The names of the lynching victims are listed on the columns. The memorial is more than a static monument. It is EJI’s hope that the National Memorial inspires communities across the nation to enter an era of truth-telling about racial injustice and their own local histories.

The Memorial for Peace and Justice was conceived with the hope of creating a sober meaningful site where people can gather and reflect on America’s history of racial inequality.

EJI partnered with artists like Kwame Akoto-Bamfo whose sculpture on slavery confronts visitors when they first enter the memorial. In the center of the site, visitors encounter a memorial square, built in collaboration with MASS Design Group. The memorial experience continues through the civil rights era made visible with a sculpture by Dana King dedicated to the women who sustained the Montgomery Bus Boycott. Finally, the memorial journey ends with contemporary issues of police violence and racially biased criminal justice expressed in a final work created by Hank Willis Thomas. The memorial displays writing from Toni Morrison and Elizabeth Alexander, words from Dr. Martin Luther King Jr. and a reflection space in honor of Ida B. Wells.

EJI will also collaborate to place a monument—identical to the monument found at the National Memorial—in the community where each lynching took place. EJI believes that markers and monuments can help transform our national landscape into a more honest reflection of the history of America and reflect a community’s ongoing commitment to truth-telling and racial justice.

The success of this project might not simply be quantified or measured in traditional ways. Visiting the memorial is a deeply personal experience. It provides a space and means for truth-telling, hope, healing and reconciliation. As EJI stated in a press release, “the national memorial will serve as a report on which parts of the country have confronted the truth of this terror and which have not.”

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T-Mobile Terrace designed by Gensler

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Best of Show | SEGD20 29

Sylvia Harris Award

"The Truth is Local" Experiential Storefronts

"THE TRUTH IS LOCAL" EXPERIENTIAL STOREFRONTS Sylvia Harris Award, Honor Award Design Firm Local Projects Client The New York Times Location New York, New York Industry Vertical Retail 32 SEGD20 | Sylvia Harris Award

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Design Team Local Projects Collaborators Juliana Sohn, Karsten Moran/The New York Times (photography); Jason Banker, Ben Millstein, Matthew Le (videography); The New Motor (specialty fabricator) Project Date June 2019 Project Area 10,000 sq ft Juror Comments “A successful marketing campaign that sheds light on important topics while activating storefronts and neighborhoods. Relevant and powerful in many different ways.”

“Storefronts become storyfronts in this powerful transformation of the local streetscape. Passersby are drawn into the world of another, a world that is their world. Through this moment of sharing and expanding understanding, citizens may understand how the story of another relates to or touches them, anonymously working to build community.”

“Loved the way The New York Times used local city spaces as learning moments to bring light to local stories. The storefront approach was truly refreshing as a way to lift the work off the screen and off the newspaper into a different medium. Beautiful.”

As the local journalism crisis deepens, with thousands of local news outlets shuttering across the country, The New York Times has renewed its focus on covering their own home base. The Times has a rich tradition of reporting in New York, but because of the publication’s political and international coverage, many New Yorkers don’t think of it as a local news source.

The New York Times posed this question to the Local Projects team: “How we can we give New Yorkers a way to more tangibly experience our journalism beyond simply reading it?” Together, client and design teams developed a journalistic experience that embodied The Times’ reporting in each of New York’s five boroughs. Leveraging creativity to build awareness in otherwise vacant storefronts, the Local Projects team highlighted the importance of deep investigative journalism in an era of fast news and social media.

“The Truth Is Local” created five perspective-shifting storefront installations that brought important reporting from each borough to life: wrongful murder convictions in Brooklyn, educational inequality in the Bronx, reckless taxi lending schemes in Manhattan, the life of an overlooked woman in Queens and forgotten history in Staten Island.

Each storefront explained the significance of the reporting and featured a audio narrative with the journalists.

The design team employed a number of visual and technical devices to grab attention, including theatrical design, illusions, presence sensors and unusual perspectives.

Ultimately, the technique was in service of the story and— true to The New York Times—was tirelessly rigorous to ensure each story’s narrative and importance was captured.

The five installations appeared in otherwise empty storefronts during the last two weeks of June 2019. The Bronx storefront used a forced perspective recreation of a classroom to put viewers in the shoes of Bronx students who have unequal access to educational resources. A storefront prison block set in Brooklyn highlighted one reporter’s work that led to the release of several wrongfully imprisoned inmates and the review of over 50 more cases.

In a campaign highlighting the value of local journalism, it was important to quickly and visually quantify the importance of original investigative reporting. But the installations did more than that, fostering real conversation and introspection between complete strangers in the neighborhoods where these stories actually happened.

The campaign drove more than 1.1. billion earned social impressions, and saw significant lifts in brand perception, an increase in understanding what it takes for The Times to produce journalism, and agreement that The Times is a news source that creates change. Lastly, the campaign produced a strong rise in purchase intent, outperforming their national campaign.

For full details on this and all of the 2020 SEGD Global Design Award-winning projects, visit SEGD.org.

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Opposite Page One storefront installation brings to life the story of wrongful murder convictions in Brooklyn. (above) In the familiar neon signage of Flushing’s 40th Road hides the icon of a butterfly, the personal symbol of a life interrupted.

Photo credit: The New York Times Company

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Honor Awards Digital Experience Content

International Airport "Gagarin" Art Exposition The Parlors

INTERNATIONAL AIRPORT "GAGARIN" ART EXPOSITION Honor Award Design Firm Radugadesign, Ars Nova Client Airports of Regions Location Saratov, Russia Industry Vertical Exhibitions 38 SEGD20 | Honor Awards

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THE PARLORS Honor Award Design Firm Second Story, part of Publicis Client Thomas Cole National Historic Site Location Catskill, New York Industry Vertical Museums 40 SEGD20 | Honor Awards

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Exhibition Category Sponsored By

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Honor & Merit Awards Exhibition

New Glass Now Rising Together: The Black Experience with Police in America AKC Museum of the Dog Death in the Ice—The Mystery of the Franklin Expedition Far Out: Suits, Habs, and Labs for Outer Space Notman—Visionary Photographer The Sea Ranch: Architecture, Environment, and Idealism Seeing by Touch—Inclusive Exhibition The Senses—Design Beyond Vision Who We Are: Visualizing NYC by the Numbers

NEW GLASS NOW Honor Award Design Firm Studio Joseph Client Corning Museum of Glass Location Corning, New York Industry Vertical Exhibitions 44 SEGD20 | Honor Awards

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RISING TOGETHER: THE BLACK EXPERIENCE WITH POLICE IN AMERICA Honor Award Design Firm Isometric Studio Client Google Location New York, New York Industry Vertical Exhibition 46 SEGD20 | Honor Awards

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AKC MUSEUM OF THE DOG Merit Award Design Firm Gensler Client American Kennel Club Location New York, New York Industry Vertical Museums 48 SEGD20 | Merit Awards

DEATH IN THE ICE—THE MYSTERY OF THE FRANKLIN EXPEDITION Merit Award Design Firm Canadian Museum of History Client Canadian Museum of History Location Quebec, Canada Industry Vertical Exhibitions Merit Awards | SEGD20 49

FAR OUT: SUITS, HABS, AND LABS FOR OUTER SPACE Merit Award Design Firm San Francisco Museum of Modern Art Client San Francisco Museum of Modern Art Location San Francisco, California Industry Vertical Museums 50 SEGD20 | Merit Awards

NOTMAN—VISIONARY PHOTOGRAPHER Merit Award Design Firm Melanie Crespin, Bureau Principal, Design by Judith Portier, Visou Design Client Candian Museum of History Location Quebec, Canada Industry Vertical Museums Merit Awards | SEGD20 51

THE SEA RANCH: ARCHITECTURE, ENVIRONMENT, AND IDEALISM Merit Award Design Firm San Francisco Museum of Modern Art Client San Francisco Museum of Modern Art Location San Francisco, California Industry Vertical Museums 52 SEGD20 | Merit Awards

SEEING BY TOUCH—INCLUSIVE EXHIBITION Merit Award Design Firm Rasic+Vrabec Client Karlovac City Museum Location Zagreb, Croatia Industry Vertical Education Merit Awards | SEGD20 53

THE SENSES—DESIGN BEYOND VISION Merit Award Design Firm Studio Joseph Client Cooper Hewitt Smithsonian Design Museum Location New York, New York Industry Vertical Exhibitions 54 SEGD20 | Merit Awards

WHO WE ARE: VISUALIZING NYC BY THE NUMBERS Merit Award Design Firm Isometric Studio Client Museum of the City of New York Location New York, New York Industry Vertical Exhibitions Merit Awards | SEGD20 55

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Our team is made up of talents from the live and built entertainment environments, the education and mass communication worlds. Along the way, one key concept comes forward, ”Results will always be measured in moving people’s hearts and minds. It’s never about the technology, but how it’s used and supported”. To all of our partners in SEGD, we simply could not be prouder to work with and alongside you all, creating the next generation of spaces that engage, and educate people!

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Merit Awards Interactive Experience

Bodies in Motion The Incas, Treasures of Peru McDonald's Headquarters Interactives

BODIES IN MOTION Merit Award Design Firm TheGreenEyl Client Humanscale Location Milan, Italy Industry Vertical Exhibitions 62 SEGD20 | Merit Awards

THE INCAS, TREASURES OF PERU Merit Award Design Firm Gagarin Client Pointe-a-Calliere, Montreal Archeology and History Complex Location Quebec, Canada Industry Vertical Exhibitions Merit Awards | SEGD20 63

MCDONALD'S HEADQUARTERS INTERACTIVES Merit Award Design Firm Leviathan Client McDonald's Location Chicago, Illinois Industry Vertical Workplace 64 SEGD20 | Merit Awards

Evolution, Not Disruption Applied & Adaptive Technology, by Design

Hygiene Spot Public Safety Installation Concept

Immersive & experiential technology design & project management for education, entertainment & events

Peregrine are the external eyes and ears in collaborative projects. We are your agile execution partner in experiential technology. We design and deliver experiential media systems, fabrication concepts, spatial programming services, operational process creation, content build & management, and value based project management.

Mercedes-Benz Pop-Up Museum Exhibit Design

After years of designing and producing for live events, activations, themed entertainment, and educational simulation environments, we believe it’s time to “Put the analog back into digital.” If all the storytelling, branding, spatial design, hardware, digital content and data does not translate into an actionable human experience... it’s merely a passive spectacle. Now, more than ever, stakeholders are expecting lasting context and relevance, not just a passing novelty.

We know effective experiential delivery is only achievable through real-world multidisciplinary experiences. Our applied technology choices derive from our vast experience across various sectors and project environments. Peregrine provides a bridge between real-world human experience, creative design intent, relevant context in content, practical value-based engineering, and successful ongoing operations for owner/operators.

Google Event Facility / Retail Store

Service Offerings Design Consulting •

Technology Design Engineering • • •

Systems Design Engineering & Specification Conceptual Schematic / Feature Prototyping Ideation / Proof of Concept / Deployed Solution

•

Dynamic Location Services (Wayfinding)

Mustard Square EAMS Platform

• • • •

B2B/P2P direct for stakeholders or as outsourced technologists & project managers as an extension to design agencies, architects, fabricators & general contractors Narrative & CAD/3D Previsualization / Virtual Prototyping Experiential & Immersive Space Conception & Programming Existing Capitol Inventory & Technology Review & Valuation Activated Live & Online Event Conception/Programming/Technical Producing

Project Management • • • • •

Concept Vetting & “Red Cell”Analytics of Capital Projects RFP/Bid & Sub Vendor Project Management Project Installation Management Internal Bootstrapping & Support Event Technical Management for Live & Virtual Events Event Experiential Design & Content Production/Management

Target Sectors • • • • •

Museum/Exhibition Themed Entertainment Live, Virtual & Hybrid Events/Experiences Educational Simulation (EDSIM) & Activated Audience Experiences Specialty Work Place, Smart City & Institutional Command & Control Centers

Contact Peregrine | OKB 206.278.9590 info@peregrineokb.com www.peregrineokb.com

Honor & Merit Awards Placemaking & Identity

1MQ Workplace First Sentier Investors Workplace Ford Foundation Center for Social Justice Hobsonville Point Habitat Markers Louisiana Children's Museum Cook County Forest Preserves Interpretive Trails International Dairy Queen, Inc. Corporate Headquarters MacLaren Youth Correctional Facility, East Campus Housing Te HauÄ uru Reserve— Westgate Town Park

1MQ WORKPLACE Honor Award Design Firm THERE Client Confidential Location Melbourne, Australia Industry Vertical Workplace 68 SEGD20 | Honor Awards

Honor Awards | SEGD20 69

FIRST SENTIER INVESTORS WORKPLACE Honor Award Design Firm THERE Client First Sentier Investors and Commonwealth Bank Australia Location Sydney, Australia Industry Vertical Workplace 70 SEGD20 | Honor Awards

Honor Awards | SEGD20 71

FORD FOUNDATION CENTER FOR SOCIAL JUSTICE Honor Award Design Firm Gensler Location New York, New York Industry Vertical Workplace

72 SEGD20 | Honor Awards

Honor Awards | SEGD20 73

HOBSONVILLE POINT HABITAT MARKERS Honor Award Design Firm Isthmus Group Client HLC Location Auckland, New Zealand Industry Vertical Recreation 74 SEGD20 | Honor Awards

Honor Awards | SEGD20 75

LOUISIANA CHILDREN'S MUSEUM Honor Award Design Firm Studio Matthews Client Louisiana Children's Museum Location New Orleans, Louisiana Industry Vertical Museums 76 SEGD20 | Honor Awards

Honor Awards | SEGD20 77

COOK COUNTY FOREST PRESERVES INTERPRETIVE TRAILS Merit Award Design Firm Studio Blue, Wheeler Kearns Architects, Naturalia Client Forest Preserves of Cook County Location Chicago, Illinois Industry Vertical Civic and Urban 78 SEGD20 | Merit Awards

INTERNATIONAL DAIRY QUEEN, INC. CORPORATE HEADQUARTERS Merit Award Design Firm HGA Client International Dairy Queen Location Bloomington, Minnesota Industry Vertical Workplace Merit Awards | SEGD20 79

MACLAREN YOUTH CORRECTIONAL FACILITY, EAST CAMPUS HOUSING Merit Award Design Firm Mayer/Reed, Blaine Fontana Client MacLaren Youth Correctional Facility, East Campus Housing Location Woodburn, Oregon Industry Vertical Residential 80 SEGD20 | Merit Awards

TE HAUĀURU RESERVE—WESTGATE TOWN PARK Merit Award Design Firm Isthmus Group Client Auckland Council Location Auckland, New Zealand Industry Vertical Civic and Urban Merit Awards | SEGD20 81

More chances to get recognized!

Award winners and finalists are among the highest viewed pages on SEGD.org.

Enter your projects and get recognized for design excellence in 2021.

Details available at SEGD.org 82 SEGD20 | Merit Awards

Merit Awards | SEGD20 83

Honor Award Strategy/Research/ Planning

Make Some Room— Unconscious Bias Workshop

MAKE SOME ROOM—UNCONSCIOUS BIAS WORKSHOP Honor Award Design Firm Second Story, part of Publicis Client Publicis Location Boston, Massachusetts Industry Vertical Workplace 86 SEGD20 | Honor Awards

Honor Awards | SEGD20 87

Wayfinding Category Sponsored By

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Honor & Merit Awards Wayfinding

Gimpo International Airport: Info Inclusive for Everyone V&A Wayfinding Memphis River Parks Signage

GIMPO INTERNATIONAL AIRPORT: INFO INCLUSIVE FOR EVERYONE Honor Award Design Firm YIEUM Partners Client Korea Airports Corporation Location Seoul, South Korea Industry Vertical Transportation 90 SEGD20 | Honor Awards

Honor Awards | SEGD20 91

V&A WAYFINDING Honor Award Design Firm dn&co Client The Victoria and Albert Museum Location London, United Kingdom Industry Vertical Museums 92 SEGD20 | Honor Awards

Honor Awards | SEGD20 93

MEMPHIS RIVER PARKS SIGNAGE Merit Award Design Firm Champions Design, afreeman Client Memphis River Parks Partnership Location Memphis, Tennessee Industry Vertical Urban and Civic 94 SEGD20 | Merit Awards

Biogen Architectural Screen Designer: Sasaki Fabricator: Bluebird GS

Shorter the Day at La Guardia Airport Artist: Sarah Sze Fabricator: Amuneal

Custom Wood Grain Column Enclosures Designer: PGAL Client: JM Family Enterprises

Whistler Wayfinding and Identity Program Designer: Merje Installer: AGI and Knight Signs

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Powder Coating 2.0 is the result of years of experience applying the durable process to objects, architecture and placemaking. Let us assist you with realizing your design vision!

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We were socially distanced—but we were always together.

While we remained mostly at home, nearly 3,000 participants attended virtual events and reached a global audience of 400k+ people. That’s the value of SEGD! Innovative virtual programming, engaging content, and a trove of resources for our members.

• National and Chapter Virtual Events (43 Chapters worldwide) • Unique educational and networking opportunities • Connect to 3,000+ students, professionals, educators, and fabricators across the globe • Shared member news, job postings, and free educational resources

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Friends & Partners

2020 Platinum Industry Partners

2020 Gold Industry Partners

2020 Silver Industry Partners

2020 Bronze Industry Partners

2020 Friends of SEGD

102 SEGD19 | Friends & Partners

Sponsors & Supporters 2020 Presenting Sponsors

2020 Program Sponsors ADEX International Brian Kelly Color-Ad DCL DE Powder Coated Graphics Gemini Image Options IMG Kubik Maltbie NanoLumens Nanov Display Peregrine | OKB Rainier Industries SenovvA Shikatani Lacroix Design SignAgent Solomon Group Urban Sign Company Welch Sign

Sponsors & Supporters | SEGD19 103

Cochlear Americas - Lone Tree, Colorado Design by:

Silver Industry Partner

LET US HELP YOU WITH YOUR NEXT PROJECT

RICH GOMEZ

DIRECTOR, NATIONAL ACCOUNTS

E: Rich.Gomez@bluemedia.com C: 562.712.5003

DIRECTOR, NATIONAL ACCOUNTS

E: C: 562.712.5003

As a long-standing member of SEGD, Gable is proud to have worked with associates from the design community on hundreds of projects throughout North America and beyond. From design development, manufacturing, and installation, we provide a total project experience from beginning to end.

Now celebrating our 40th year in business, Gable embraces the future and looks forward to continued service in the world of visual communications.

Let us know how we can help you on your next project!

PROUD MEMBER OF SEGD SINCE 2000 7440 Fort Smallwood Rd, Baltimore, MD | 410 255 6400 | solutions@gablecompany.com

Winner Index

BEST OF SHOW

SYLVIA HARRIS AWARD

DIGITAL EXPERIENCE CONTENT

22 THE NATIONAL MEMORIAL FOR PEACE AND JUSTICE Public Installation Honor Award Design Firms Small Stuff, afreeman, MASS Design Group Client Equal Justice Initiative (EJI) Location Montgomery, Alabama Industry Vertical Civic and Urban Design Team Small Stuff: Dinah Fried, Joe Marianek (principals and lead designers); Sophie Sagar (strategy and project manager); Owen Maher (architectural designer); Bex Zank (junior designer) | afreeman: Andrew Freeman (principal, lead designer) Collaborators Darden Studio (type design): Joshua Darden (type designer), Joyce Ketterer (project manager) | MASS Design Group (architecture): Alicia Ajayi, Justin Brown, Michael Murphy (architects); Sierra Bainbridge (landscape architect); Adam Saltzman (architect, project manager) | Equal Justice Initiative (client): Josh Cannon, Sonia Kapadia, Sia Sanneh, Bryan Stevenson | DCL, (architectural, interpretive, informational, wayfinding signs): Lauren Vallier (project manager) | Metaltech (monument signs): Eric Simonson (project manager) Photo Credits MASS Design Group, Shutterstock, Small Stuff (photography); Spirit of Space (videography) Project Date April 2018 Project Area 2,800 sq ft Juror Comments “Overwhelming emotions— and that’s just from the photos. I can only imagine what the experience must feel like in person. Such a powerful yet simple use of form, material, and type to communicate a strong message.”

30 "THE TRUTH IS LOCAL" EXPERIENTIAL STOREFRONTS Exhibition Honor Award Design Firm Local Projects Client The New York Times Location New York, New York Industry Vertical Retail Design Team Local Projects Collaborators The New Motor (specialty fabricator) Photo Credits Juliana Sohn, Karsten Moran/The New York Times (photography); Jason Banker, Ben Millstein, Matthew Le (videography) Project Date June 2019 Project Area 10,000 sq ft Juror Comments “Storefronts become storyfronts in this powerful transformation of the local streetscape. Passersby are drawn into the world of another, a world that is their world. Through this moment of sharing and expanding understanding, citizens may understand how the story of another relates to or touches them, anonymously working to build community.”

36 INTERNATIONAL AIRPORT "GAGARIN" ART EXPOSITION Honor Award Design Firm Radugadesign, Ars Nova Client Airports of Regions Location Saratov, Russia Industry Vertical Exhibitions Design Team Arseny Kryukov (general producer); Ivan Nefedkin (creative director); Evgeniy Pererva (executive producer); Alexander Abramov (art director); Sergey Voronov (concept artist); Rodion Raspopov (supervisor); Ivan Makarov, Anna Nefedkina (graphic designers); Maksim Grebenschikov, Konstantin Goran, Elen Elkiev (motion designers and artists); Dominica Harrison, Mario Radev (animators); Ilya Derzaev (programmer); Alexander Zaripov (sound designer) Collaborators Nata Tatunashvili, Alina Kvirkveliya (architecture and exposition design); Kirill Svetlyakov (art curator) | Andrey Chetverikov (engineering director), Evgeny Maltsev (technical integration), Kirill Petrovsky (decorator) Photo Credits Ilya Ivanov (photography) Project Date August 2019 Juror Comment “What made this so intriguing was the sheer breadth of content and technique, without ever running the risk of feeling disparate. The largeformat media were successful in attracting passing guests to the multiple experiences, and there were activities to appeal to all ages while remaining intuitive.”

108 SEGD20 | Winner Index

38 THE PARLORS Honor Award Design Firm Second Story, part of Publicis Client Thomas Cole National Historic Site Location Catskill, New York Industry Museums Design Team Lauren Allcorn (creative lead), Don Davies (technology lead), Heather Daniel (production lead), Nora Bauman (content strategist), Matt Arnold (technologist, A/V engineer), Jeremy Rotszain (front-end developer), Vanessa Patchett (sound and video editor), Swanny Mouton (senior motion designer), Mimi Schuy (motion designer), Jinu Yang (senior art director) Collaborators Thomas Cole Historic Site; Hudson Valley A/V, Geoff Howell Studio Photo Credits Second Story, part of Publicis (photography) Project Date May 2017 Juror Comment “The opening image is so powerful that it almost stands alone in its ability to draw the viewer into a moment of wonder. The seamless integration of the projection onto walls transforms a traditional room into a portal to another world. The projections onto paper are quiet, keeping the artist’s craft in the frame. These elements transform the visitor’s relationship with the artist’s work, providing new ways of viewing, engaging, and understanding the work’s subjects and meaning.”

EXHIBITION

42 NEW GLASS NOW Honor Award Design Firm Studio Joseph Client Corning Museum of Glass Location Corning, New York Industry Vertical Exhibitions Design Team Monica Coghlan (design director), Shuo Yang (designer), Cassandra Gerardo (graphic designer) Photo Credits Alex Fradkin (photography) Project Area 6,000 sq ft Project Date May 2019 Juror Comment “The material being exhibited truly popped. So well done.”

44 RISING TOGETHER: THE BLACK EXPERIENCE WITH POLICE IN AMERICA Honor Award Design Firm Isometric Studio Client Google Location New York, New York Industry Vertical Workplace Design Team Waqas Jawaid, Andy Chen (partners); Eleni Agapis (design director); James Tsang (graphic designer); Janina Engel (intern) Collaborators South Side Design and Building (fabrication and installation), Canal Sound and Light (lighting and audio-visual) Photo Credits Isometric Studio (photography, videography) Project Date February 2019 Project Area 4,500 sq ft Juror Comment “This workplace exhibit profoundly humanizes and gives voice to a social issue in a dramatic way.”

46 AKC MUSEUM OF THE DOG Merit Award Design Firm Gensler Client American Kennel Club Location New York, New York Industry Vertical Museums Design Team

Jan Gross (principal in charge); EJ Lee (design director); John Bricker (creative director); Bevin Savage-Yamazaki (museum strategy and design advisor); Amanda Zaitchik (design manager); Matt Piechowiak (technical director and project architect); Jessica Barnhouse (project architect); Adi Marom (digital experience design director); Ryan Miller, Kelvin Chiang (graphic designers); Hannah Huff (strategist), Rose Ross Novak (project manager); Brandon Smart, Ju Hyun Lee (designers); Eileen Moore (environmental graphic designer) Collaborators Cathy Dixon/ VVA Project Managers and Consultants (project management), Hillmann DiBernardo Leiter Castelli Inc. (lighting), Shen Milsom & Wilke (hardware systems design), Lord Cultural Resources (museum consulting), Milrose Consultants (expediting), Gramercy Tech (mobile app development), AV&C (software development), TriTech (AV integration), Gilsanz Murray Steficek (structural engineering), RP Visual (projecting), VDA (vertical transportation), Syska Hennessy Group (MEP), Cerami & Associates (acoustics); Kubik Maltbie, Coyle & Company, Yellow Goat Design, Amuneal Photo Credits Eric Laignel (photography); Jason Banker, Alvah Holmes (videography) Project Area 11,230 sq ft Project Date February 2019 Juror Comment “How can this be such a beautifully designed and constructed exhibit, while also whimsical and fun?”

47 DEATH IN THE ICE— THE MYSTERY OF THE FRANKLIN EXPEDITION Merit Award Design Firm Canadian Museum of History Client Canadian Museum

of History Location Quebec, Canada Industry Vertical Exhibitions Design Team Kerry McMaster Wassenaar (lead scenographer), Claire Champ (creative developer), Karen Ryan (curator), Danielle Goyer (project manager), Stéphane Breton (graphic designer), Chantal Baril (interim head of scenography), Eric Pellerin (head of scenography and media productions), Dave Deevey (digital media) Collaborators Parks Canada, Heather Campbell, Mike Martel (illustrations); Brian Schlachta, Don McMillan, Paul Huppe (digital media); Robin Dumas (soundscapes); Light Factor (lighting), CMH Display and Technical Services (artifact mounts and models), National Maritime Museum (artifact mounts), Expozone (fabrication, graphics) Photo Credits Janet Kimber (photography), Canadian Museum of History (videography) Project Area 6,200 sq ft Project Date May 2018 Juror Comment "Clever and powerful use of line drawings and vinyl, bringing the objects to life in an immersive and simple way."

Becker (associate curator of architecture and design, exhibition co-curator); Jennifer Dunlop Fletcher (Helen Hilton Raiser curator of architecture and design, exhibition co-curator); Aviva Rubin (exhibition design consultant); Kurt Pelzer (research assistant); America Castillo (administrative assistant); Jessica Woznak (director of exhibitions); David Funk (exhibitions manager); Brandon Larson (installation manager); Joshua Pieper (fabrication shop supervisor); Melody Kozma-Kennedy (senior preparator, fabrication shop); Samantha Visbal, Jamie Banes (museum preparator iis, fabrication shop), Jess Kreglow, Alexander Cheves (senior museum preparators); Steve Dye (exhibitions technical manager), Lahue & Associates, Mike Williams (drywall construction), Jonathan Hirabayashi Design (vinyl fabrication and installation), Cliff Digital (ink transfer fabrication), Jon Haller (painting) Photo Credits Matthew Millman (photography) Project Area 3,150 sq ft Project Date July 2019 Juror Comment “A thoughtful and beautifully detailed exhibition.”

48 FAR OUT : SUITS, HABS, AND LABS FOR OUTER SPACE Merit Award Design Firm San Francisco Museum of Modern Art Client San Francisco Museum of Modern Art Location San Francisco, California Industry Vertical Museums Design Team Sun Duck Oh (senior designer), Meghan Berckes (art director), Sarah Choi (exhibition designer), Laura Santizo (design project coordinator), Michelle Thomas (design project manager) Collaborators Joseph

49 NOTMAN—VISIONARY PHOTOGRAPHER Merit Award Design Firm Melanie Crespin, Bureau Principal, Design by Judith Portier, Visou Design Client Candian Museum of History Location Gatineau, Canada Industry Vertical Museums Design Team Melanie Crespin (original design), Eric Pellerin, Kerry McMaster (in-house scenographers), Frank Wimart (in-house media producer), Judith Portier, Visou Design (design production) Collaborators McCord Winner Index | SEGD20 109

EXHIBITION

Museum (curation, content development, original design), Gaslight Electric Co (neon sign reproduction), Expozone Inc (cabinetry, display cases, graphic production and installation) Photo Credits Janet Kimber Project Area 6,600 sq ft Project Date November 2018 Juror Comment “A fantastic contemporary take on a Victorian photographer brings out the best of this photographer's work beautifully, making it fresh and relevant.”

50 THE SEA RANCH: ARCHITECTURE, ENVIRONMENT, AND IDEALISM Merit Award Design Firm San Francisco Museum of Modern Art Client San Francisco Museum of Modern Art Location San Francisco, California Industry Vertical Museums Design Team Sun Duck Oh (senior designer), Meghan Berckes (art director), Sarah Choi (exhibition designer), Kent Roberts (exhibition design manager), Laura Santizo (project coordinator) Collaborators Barbara Stauffacher Solomon (commissioned designer), Joseph Becker (associate curator of architecture and design, exhibition co-curator), Jennifer Dunlop Fletcher (Helen Hilton Raiser curator of architecture and design, exhibition co-curator), Kurt Pelzer (research assistant), New Bohemia Signs (wall graphics), Jonathan Hirabayashi Design (vinyl labels), Barker Blue (wall graphics), Mike Williams Drywall (drywall construction), Jon Haller Painting (painting), Decker Electric (electrical) Photo Credits Matthew Millman (photography) Project Area 3,150 sq ft

110 SEGD20 | Winner Index

INTERACTIVE EXPERIENCE

Project Date December 2018 Juror Comment “The scale reproduction comes to life with the inclusion of the seascape mural. Strong scenography helps the visitors connect to place, something integral to understanding the experience of The Sea Ranch itself.”

51 SEEING BY TOUCH— INCLUSIVE EXHIBITION Merit Award Design Firm Rašić+ Vrabec Client Karlovac City Museum Location Zagreb, Croatia Industry Vertical Education Design Team Marko Rasic, Vedrana Vrabec (designers) Collaborators Karlovac City Museum, Center for Education "Vinko Bek" (organizers); Lana Bede, Tanja Parlov (exhibition authors); Lazo Cuckovic (production consultant), Center for Education "Vinko Bek" (braille printning), Studio Barjaković (printing), Regeneration Factory (tuft installation), Karlovac City Museum Production (probe lights) Photo Credits Rašić+ Vrabec (photography) Project Area 2691 sq ft Project Date September 2019 Juror Comment “Love the ingenuity and resourcefulness of this project. The simple and dramatic lighting and display enhance the experience for all visitors.”

52 THE SENSES—DESIGN BEYOND VISION Merit Award Design Firm Studio Joseph Client Cooper Hewitt Smithsonian Design Museum Location New York, New York Industry Vertical Exhibitions Design Team Monica Coghlan (associate for design); José Luís

Vidalon (associate project manager); Ellen Wong (lead designer); Sam Weston, Derek Lee, Emma Chen (designers) Collaborators David Genco (graphic design), Capitol Museum Services Photo Credits Thomas Loof (photography) Project Area 8,000 sq ft Project Date April 2018 Juror Comment "A sensitive solution has been found for the exhibition’s subject of inclusive design— exhibition premises integrate into the spatial structures in open, interactive and communicative ways."

53 WHO WE ARE: VISUALIZING NYC

BY THE NUMBERS Merit Award Design Firm Isometric Studio Client Museum of the City of New York Location New York, New York Industry Vertical Exhibitions Design Team Waqas Jawaid, Andy Chen (partners); Eleni Agapis (design director); Hannah Meng (graphic designer); Yongkyu Hong (architectural designer); Elena Kim (intern) Collaborators Thane Lund (A/V consultant), Parz Designs (fabrication), Full Point Graphics (vinyl printing and installation) Photo Credits Isometric Studio (photography) Project Area 3600 sq ft Project Date November 2019 Juror Comment “The interactive data visualizations are really the winning material. They are beautiful, simple, and understandable.”

60 BODIES IN MOTION Merit Award Design Firm TheGreenEyl Client Humanscale Location Milan, Italy Industry Vertical Exhibitions Design Team Richard The, Todd Bracher (concept and design); Andreas Schmelas (technical direction); Marian Mentrup (sound design) Photo Credits David Zanardi (photography), Maco Film Venice (videography) Project Area 1,125 sq ft Project Date April 2019 Juror Comment “This light installation has an elegant and simple motion with a strong graphic impact that creates a calm but curious mood.”

61 THE INCAS, TREASURES OF PERU Merit Award Design Firm Gagarin Client Pointe-a-Calliere, Montreal Archeology and History Complex Location Quebec, Canada Industry Vertical Exhibitions Design Team Briet Friobjornsdottir (project manager), Samuel Horodal Jonsson (software developer, technical design), Lemke Meijer (interaction design, graphic design, concept design), Marel Helgason (electrical engineer), Nils Wiberg (concept design) Collaborators Entro, Light Factor (lighting design), Expozone Photo Credits Gagarin, Entro, Nicolas Gouin, Caroline Thibault (photography); Goba Studio (videography) Project Area 269 sq ft Project Date November 2020 Juror Comment “Often, digital installations are too wrought with touchscreens and tablets.

Really love this more tactile interface that simulates the operation of a loom.”

INTERACTIVE EXPERIENCE

PLACEMAKING & IDENTITY

62 MCDONALD'S HEADQUARTERS INTERACTIVES Merit Award Design Firm Leviathan Client McDonald's Location Chicago, Illinois Industry Vertical Workplace Design Team Lucy Delgado (executive producer); Kyle Shoup (executive creative director); Adam Berg (head engineer); Austin Mayer (interactive director); David Braun (software engineer); Gareth Fewel (associate creative director and photographer); Madeline Miller (producer); Justin Hoot (account director); Reese Murdock, Ben Van Citters (engineers) Collaborators IA Interior Architects, Studio O+A, Gensler, Leviathan, Agency One TwentyThree; Wave Guide Consulting, Moss, AVI- SPL Photo Credits Gareth Fewel (photography), Leviathan (video) Project Area 480,000 sq ft Project Date June 2018 Juror Comment “Beautiful and seamless integration of digital content within a physical environment. Engaging, dynamic, and surprisingly easy to use. A refreshing take on interactive walls.”

66 1MQ WORKPLACE Honor Award Design Firm THERE Client Confidential Location Melbourne, Australia Industry Vertical Workplace Design Team Paul Tabouré (executive creative director), Charlie Bromley (head of environments, design lead), Lauren Barber, Patrik Typpoe (designers), Kaitland Burrows (senior project manager) Collaborators Meg Minkley (artwork), Hassell (interior design); Enth Degree Projects (joinery design, fabrication), Tiger Corp Sign Solutions (signage fabrication) Photo Credits Steve Brown (photography, videography), Mansur Amiri (videography) Project Area 102,257 sq ft Project Date July 2019 Juror Comment “The super-scale motifs, surprisingly painted on a wood canvas, successfully integrate both texture and vibrant color to create dynamic graphics best viewed from the staircase.”

68 FIRST SENTIER INVESTORS WORKPLACE Honor Award Design Firm THERE Client First Sentier Investors and Commonwealth Bank Australia Location Sydney, Australia Industry Vertical Workplace Design Team Paul Taboure (executive creative director), Charlie Bromley (head of environments, design lead), Scott McNamara, Lauren Barber (designers), Tania Sacco (senior project manager) Collaborators Nettleton Tribe (interior design); Scaffad (signage fabrication), Eyetonic (graphics fabrication) Photo Credits Steve Brown (photography, videography), Mansur Amiri (videography) Project Area 52,205 sq ft

Project Date October 2019 Juror Comment “Sophisticated, yet approachable. Beautifully intricate details. So minimal yet so perfectly expressive of the client’s identity.”

70 FORD FOUNDATION CENTER FOR SOCIAL JUSTICE Honor Award Design Firm Gensler Location New York, New York Industry Vertical Workplace Design Team Robin Klehr Avia (project principal); Madeline Burke-Vigeland (principal and project director); Ed Wood (principal and design director); Bevin SavageYamazaki (project manager); John Bricker (principal and creative director); Craig Byers (design director, brand); Andrea Plenter Malzone Velez (brand design lead); Kevin Carlin (project manager, brand); Jocelyn Mastroianni, Jose Troconis (brand designers) Collaborators Henegan Construction Company (construction management), Levien & Company (owners respresentation), Jungles Studio with Siteworks (landscape design), Zanolli Fisher Marantz Stone (lighting design), Cerami & Associates (AV, IT, security, acoustic consultation), United Spinal (accessibility consultation), Amuneal Manufacturing Corp. (metal fabrication & restoration), Miller Blaker, Inc. (architectural woodwork); DCL, International Office Concepts, (interior partition systems, demountable partitions), Miller Blaker, Inc. (cabinetwork and custom woodwork) Photo Credits Craig Byers, Robert Deitchler, Garrett Rowland (photography) Project Area 250,000 sq ft Project Date November 2018 Juror Comment

“This workplace expression aligns visually with its corporate brand and the issue of social justice. Bold, precise, and engaging—with a modern approach.”

72 HOBSONVILLE POINT HABITAT MARKERS Honor Award Design Firm Isthmus Group Client HLC Location Auckland, New Zealand Industry Vertical Recreation Design Team David Irwin (bid leader), Helen Kerr (stakeholder engagement and principal landscape architect), Grant Bailey (project manager), Michael Chu (landscape architect), Azmon Chetty (architectural design), and Nick Pearson (landscape architect and quality assurance) Collaborators Phillip Meier (fabrication) Photo Credits David St George (photography) Project Area 2.5 mi Project Date January 2017 Juror Comment “A terrific blend of manmade and natural materials. The porous wood is a welcome surprise— and functional for the feathered and furry inhabitants of the area.”

74 LOUISIANA CHILDREN'S MUSEUM Honor Award Design Firm Studio Matthews Client Louisiana Children's Museum Location New Orleans, Louisiana Industry Vertical Museums Design Team: Kristine Matthews (principal design), Cassie Kingler (project lead design, Phase 1; photography), Nicole Fischetti (project lead design, Phase 2), Jami Halse (project management, Phase 1), Amy McHorse (project management, Phase 2), Sara Essex Bradley (photography) Winner Index | SEGD20 111

PLACEMAKING & IDENTITY

Collaborators Solomon Group Photo Credits Studio Matthews (photography) Project Area 370,260 sq ft Project Date August 2019 Juror Comment “The design speaks to multiple audiences in such a fun yet refined manner.

Playfully tasteful. Love it— everything about it!”

76 COOK COUNTY FOREST PRESERVES INTERPRETIVE TRAILS Merit Award Design Firms Studio Blue, Wheeler Kearns Architects, Naturalia Client Forest Preserves of Cook County Location Chicago, Illinois Industry Vertical Civic and Urban Design Team Studio Blue: Cheryl Towler Weese (creative director); J. Brad Sturm, Hillary Geller (senior designers); Tuan Pham (designer) | Wheeler Kearns Architects: Dan Wheeler, Mark Weber (principals); Thomas Boyster, Noah Luken (project architects) | Naturalia, Inc.: Lisa Roberts (principal) Collaborators Openlands: Gerald Adelmann (president and CEO), Robert Megquier (executive vice president), Linda Masters (restoration specialist) | Forest Preserves of Cook County: David Kircher (chief landscape architect), Adnan Nammari (chief construction engineer) | R.M Chin Associates: Paul Sefcovic (project manager) | WBK Engineering: Chris Lindley (site development practice leader) | Chicago Commercial Construction (GC), Walter S. Arnold (stone carving), Gary Galassi Stone and Steel (masonry), DeSign Group Signage (signage) Photo Credits Studio Blue, Tom Rossiter (photography) Project Date September 2018 Juror Comment “Sparks curiosity and 112 SEGD20 | Winner Index

STRATEGY/RESEARCH/ PLANNING intrigue that leaves a lasting impression. Seamless and effortless approach. Poetic use of form, typography, and materials.”

77 INTERNATIONAL DAIRY QUEEN, INC. CORPORATE HEADQUARTERS Merit Award Design Firms HGA Client International Dairy Queen Location Bloomington, Minnesota Industry Vertical Workplace Design Team David Little (principal in charge, design director), Michelle Hammer (lead interior designer) Collaborators Art Partners (art and branding consultant), BI Worldwide (experience consultant), General Office Products (furniture), Cushman & Wakefield (project management and brokerage services); Greiner Construction (general contractor) Photo Credits Corey Gaffer Photography (photography) Project Area 53,000 sq ft Project Date April 2019 Juror Comment “Kitsch done so well and so right! Such an amazing connection to a brand without being too in your face.”

78 MACLAREN YOUTH CORRECTIONAL FACILITY, EAST CAMPUS HOUSING Merit Award Design Firms Mayer/Reed Client MacLaren Youth Correctional Facility, East Campus Housing Location Woodburn, Oregon Industry Vertical Residential Design Team Kathy Fry (principal in charge, design director), Blaine Fontana (artist), Margaret Drew, Liz Talley (designers), Debbie Shaw (design support), Michael Reed (advisor) Collaborators DLR Group, Karen Kiest (landscape architect), Emerick Construction Co.

(contractor), MacLaren Youth and Staff (workshop participants); Alto & Folia

by SH Photo Credits Sally Painter, Blaine Fontana, Mayer/Reed, DLR Group (photography) Project Date September 2017 Juror Comment “This work illustrates the essence of art: to impact society in a meaningful and productive way. The dynamic murals use images, symbolism, bold colors, and graphics to inspire and bring a smile to the faces of youths and to give them hope for their future.”

79 TE HAUĀURU RESERVE— WESTGATE TOWN PARK Merit Award Design Firm Isthmus Group Client Auckland Council Location Auckland, New Zealand Industry Vertical Civic and Urban Design Team Sarah Bishop (bid lead and project landscape architect); Grant Bailey (project sponsor); Nada Stanish (landscape architect); Andrew Mirrams (architect design lead); Hayley Smith (project architectural designer); Rebecca Jerram (landscape architect - delivery), Azmon Chetty (architectural designer); Greta Christiansen, Alex Foxton (landscape designers) Collaborators Hawkins Construction (fabrication) Photo Credits David St George (photography) Project Area 107,639 sq ft Project Date January 2017 Juror Comment “I really enjoyed how the urban hardscape surface gets softened with the great use of cultural visual cues, along with sea creatures and water for play and cooling activities.”

84 MAKE SOME ROOM— UNCONSCIOUS BIAS WORKSHOP Honor Award Design Firm Second Story, part of Publicis Client Publicis Location Boston, Massachusetts Industry Vertical Workplace Design Team Farnaz Haghseta (chief diversity officer); Pavani Yalla (creative director and facilitator); David Waingarten (story director and facilitator); Chris DeWan (design director); Kate Farina, Sydney Blount (experience designers and facilitators); Kathryn Beane (story designer and facilitator); Martha Almy (producer); Andy Pruett (technologist), Second Story, part of Publicis (fabrication) Collaborators Jason Wells (audio engineer) Photo Credits Second Story, part of Publicis (photography) Project Date April 2017 Juror Comment “This project provoked thought and dialogue through its methodology, demanding interpersonal interaction and participation to understand, empathize, and confront challenges— specifically biases—that exist in the workplace.

Recognizing that awareness is the first step to understanding, this work provides a strategic example of using creativity to confront challenges.”

WAYFINDING

88 GIMPO INTERNATIONAL AIRPORT: INFO INCLUSIVE FOR EVERYONE Honor Award Design Firm YiEUM Partners Client Korea Airports Corporation Location Seoul, South Korea Industry Vertical Transportation Design Team Jangon Ahn (Principal in Charge); Dongchan Seo (Design Director); Daeho Kim, Songyul Park, Garam Kim, Junyoung Woo (designers) Collaborators Korea Airports Corporation (consultant); YD Corporation (fabrication) Photo Credits Young Chae Park, YiEUM Partners (photography) Project Area 837,841 sq ft Project Date November 2019 Juror Comment “Wayfinding for complicated places needs to be very simple, yet highly effective; this solution is just that. The design captures my attention with the simplicity of its typography and icons, along with the thoughtfulness in layout to accommodate different languages. Highly user friendly.”

90 V&A WAYFINDING Honor Award Design Firm dn&co Client The Victoria and Albert Museum Location London, United Kingdom Industry Vertical Museums Design Team Patrick Eley (creative director), Zoë Barrett (project director), John Wynne (lead designer), George Cudby (designer) Collaborators allpointswest, JBC London (accessibility consultant); Reade Sign (fabrication) Photo Credits Sam Bush (photography), Richard Coldicott (videography), dn&co (photography,

videography), Chris Zabriskie (music) Project Area 12.5 acres Project Date July 2019 Juror Comment “Knowing the complexity of the project, the designers avoided the typical pitfalls of working within a classic iconic institution while maintaining the high-brow presence. The signage manages to blend and stand out simultaneously.”

92 MEMPHIS RIVER PARKS SIGNAGE Merit Award Design Firms Champions Design, afreeman Client Memphis River Parks Partnership Location Memphis, Tennessee Industry Vertical Urban and Civc Design Team Champions Design: Jennifer Kinon (principal, lead designer), Hanah Ho (designer), Talia Cotton (designer) | afreeman: Andrew Freeman (principal, lead designer) Collaborators CREO Industrial Arts Photo Credits Bob Bayne (photography) Project Area 250 acres Project Date January 2018 Juror Comment “Such an awesome design!

Playful and fun meet legible and functional. A harmonious collision of color, shape, scale, and typography. A really fresh take on wayfinding that embodies an idea that’s contextual, yet makes a bold, unique, and innovative statement.”

Winner Index | SEGD20 113

SEGD Board of Directors President Anna Crider, Entro Vice President Kathy Fry, Mayer/Reed Treasurer Mike McCarthy, DCL Hannah Anderson, Kolar Design Steve Bayer, Daktronics Kris Helmick (Chapter Liaison), CallisonRTKL Lucy Holmes, Holmes Studio Chad Hutson, Leviathan Christina Lyons, (Education Liaison), FIT Despina Macris, Dotdash Bryan Meszaros (Past President), OpenEye Global David Siegel, Designtex Annelle Stotz, Amazon Traci Sym, plus & greater than SEGD Chapter Chairs Atlanta Austin Beijing Boston Brisbane Charlotte Chicago Cincinnati Cleveland Denver Dallas Edinburgh Houston Kansas City Los Angeles London Melbourne Minneapolis Nashville New York Omaha Orange County Orlando Paris Philadelphia Phoenix Portland Raleigh Richmond Riga St. Louis San Diego San Francisco Salt Lake City Seattle Seoul Shanghai Singapore Sydney Washington D.C. Wellington Vancouver Toronto

Steve Dubberly, Chad McLeroy Robin Anderson, Frauke Bartels Jingjing Li, Chris Yang Gao Jessica Grant, Kayte Muse, Samuel Pease Jack Bryce, Despina Macris Santiago Crespo, Regina Czerr, Kelly Kleinfelter Joe Lawton, Anna Nelson, Jessica Schultz Grania Edgar, Blake Kishler Natalie Maitland, David Middleton Amanda Eggleston, Amanda Hurley, Zach Kotel Austin Frith, Paige Terrell Lucy Richards Melissa Schmitz, Blake Rogers Jonathan Mugmon, Jemma Radick, Shelley Rosdahl, Adam Wells Mo Khalfan, Simon Majarian Simon Borg, Heath Pedrola Soren Luckins, Alex Meeks Gretta Fry, Gary Stemler Laura McCoy, Jeff Peden Anthony DeFrancesco, Joshua Gallagher, Jessica Schrader, Tristan Valencia Nick Zuniga Joshua Huckleberry, Steve Hutchison Karen Block, Karla Carman Brandon Walt Linzi Eggers, Sara Pasch, Amy Rees Amanda Burstein, Elisabeth Populo Margaret Drew, Anthony Morrison Elizabeth Griswold, Allison Harris, Emma Wallace Brittney Butler, TJ Daly Dagnija Balode, Inguna Elere, Holgers Elers Russell Dow, Heather Testa Stephanie Lessmann, Chris McCampbell Kacey Bills, Leah Ferguson, Alan Kriegel Michael Gallagher, Holly Nichols, Barton Strawn, Darlene van Uden Cheryl Huffman, Elizabeth Skolmen, Roger Starkweather Jangwon Ahn Wu Duan Olha Romaniuk Nick Bannikoff, Carlo Giannasca Hannah Olin, Liza Rao, Christopher Smith Jo Bailey, Nick Kapica Katie Davis-Sayles, Susan Mavor, Daniela Pilossof Nima Gopalakrishnan, Monika Meyer

114 SEGD20 | Awards Annual

Awards Annual | SEGD20 115

116 SEGD20 | Awards Annual