BEST OF SHOW + HONOR AWARD
24 — SEGD17
The three-meter-high and 115-meter-long frieze encircles the building at a height of 12 meters. Sensors on the roof of the building determine the amount of light that falls on each of the individual segments of the façade in order to adjust the luminance of the LEDs accordingly. The reflection on the bricks creates an indirect light that can be used to display both text and graphics. The light frieze proves that the desire for timeless architecture and the incorporation of new media are not mutually exclusive. The project effectively brings the stylistic element of a frieze into the digital age both technologically and aesthetically— without stripping it of its original context. By providing a lively moving element within an otherwise static architecture, it physically presents the museum as the dynamic organization it is.