FURNI TUREFROM SPAI N ISALONI2012 MI LANO 路1722APRI L2012
PRESSKI T
CONTENTS 1. MUEBLE DE ESPAÑA at I SALONI 2012: Nice to meet you! 2. Location map and Spanish exhibitors list 3. Brand new Spanish furniture & deco creations across the playground: classic, design, modern, kitchen and bathroom 4. MUEBLE DE ESPAÑA around the world: discover the latest news 5. The Spanish furniture industry in figures 6. Interview with ANIEME’s President
Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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MUEBLE DE ESPAÑA at I SALONI 2012 Dear friends of MUEBLE DE ESPAÑA, nice to meet you again! This is your first approach to our brand? Let us introduce you the best furniture design and home fashion creations Made in Spain. Creativity, innovation, variety, tradition, passion…these are just a few traits that come to mind when you think of MUEBLE DE ESPAÑA, a brand that represents a comprehensive habitat offer carried out by well‐known Spanish furniture brands. After displaying at the most important international exhibitions such as IMM Cologne, Maison&Objet, Mebel Moscow, Stockholm Furniture Fair or INDEX Dubai, MUEBLE DE ESPAÑA arrives at I SALONI 2012 bringing on show the brand new creations of 66 Spanish companies that will showcase their novelties from 17th to 22nd April 2012 in Milan. Distributed over a surface of more than 6,000 sqm, the Spanish participation in Milan is not only the second largest contingent after Italy, but also a constantly increasing presence, proving that Spanish furniture industry is very much alive and open to meet the demand of an ever‐evolving market. Rambling from one stand to another, you will be impressed by exclusive pieces of design as well as by entire interior design concepts that reflect Mediterranean lifestyle, innovative and functional solutions that perfectly combine elegance and sophistication with imagination and joy of living. High‐end decoration proposals in classical style, avant‐garde furniture for home and contract use, outdoor furniture, accessories, kitchen furniture, cutting‐edge bathroom solutions, state‐ of‐the‐art materials, ergonomic designs, natural lines and fashionable colours compose the rich offer of MUEBLE DE ESPAÑA at I SALONI. We invite you to join us in a tour throughout the pavilions that host our companies, showing you the excellence of our integrated product offering. Feel free to visit MUEBLE DE ESPAÑA’s webpage www.muebledeespana.com, download this press kit and take a look at the latest projects’ photos. Moreover, don’t forget that you can keep updated all year round thanks to our Facebook: http://www.facebook.com/MuebleDeEspana. Join MUEBLE DE ESPAÑA and discover the Spanish experience at I SALONI. ANIEME Spanish Association of Furniture Exporters Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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I SALONI 2012 LOCATION MAP
SPANISH EXHIBITORS’ LIST HALL 1 ALMAZÁN CLASSICO (LOLA GLAMOUR)
E‐02
AMBOAN
B‐14
ASCENSIÓN LATORRE
B‐07
GUADARTE
B‐01 / B‐05
LA EBANISTERIA F‐02
TECNI NOVA
F‐06
TOSCANO MOBIL
H‐05
HALL 2 ARTALDA
D‐32
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HALL 3 ART SOLDEVILLA
M‐33 / N‐36
COL. ALEXANDRA
L‐27
CREACIONES FEJOMI
L‐39 / M‐30
DECORARCHER
N‐26
GENOVEVA
LINEAS TALLER
M‐29 / N‐32
MARINER
F‐30
MICO VILAR
M‐35
MOBLESA
L‐24
MONTERO
L‐35 / M‐26
MUEBLES CANELLA
N‐24
MUEBLES CERCÓS
N‐28
MUEBLES PANAMAR
M27/N30
MUEBLES PICÓ
L‐33 / M‐24
PRIMARTE
L‐43 / M‐32
SOHER
G‐30
SOLOMANDO
L‐37 / M‐28
TOMAS & SAEZ
M‐31 / N‐34
ANIEME
N‐38
P‐03
L‐31
HALL 4 CREDANSA
EBANO INTERNACIONAL
S‐18
ELIAS PEREZ
S‐08
ÉPOCA INTERNACIONAL
C‐07 / C‐11
VICENTE ZARAGOZÁ
D‐15
VIRTUS 1945 (COMERTTIA)
S‐23
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HALL 6 INDECASA
D‐39
MOBIL FRESNO
D‐57
SANCAL DISEÑO
D‐26
SILLERÍAS ALACUÁS
F‐32
PUNT MOBLES
E‐43
G‐20
TAPIZADOS FAMA
B‐39
CASADESUS
F‐30
CORVETA & CONILL (ZIRU)
C‐01
FRAJUMAR
D‐02
NOMON
E‐03
POINT
B‐01
KOO INTERNATIONAL
F‐14
PIFERRER
D‐23
RS BARCELONA
B‐23
E‐49
HALL 7 ANDREU WORLD
HALL 8
HALL 10
HALL 12
HALL 14 INDUSTRIAS TAGAR
TAPIZADOS ACOMODEL YECLA
B‐39
TAPIZADOS PEDRO ORTÍZ C‐41 Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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HALL 16 STUA
C‐40
C‐28
CURVASA
C‐12
EUROKEYTON
D‐10
HNOS. ANDRÉS GCÍA.
D‐01
MOBLIBERICA
E‐03
PIEL CONFORT
D‐04
R&J CAMBRASS
E‐07
VICCARBE HALL 18
HALL 20 GANDÍA BLASCO
B‐01/C‐06
KETTAL
E‐24
EUROCUCINA HALL 9 GAMA DECOR
E‐02 / E‐ 04
MUEBLES DICA
E‐07
L‐07
HALL 13
MUEBLES PICÓ
SALONE INTERNAZIONALE DEL BAGNO HALL 24
BOING
E‐01
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Brand new Spanish furniture & deco creations across the playground Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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Classic (Halls 1, 2, 3 and 4)
The Spanish classic furniture graces the world’s most refined residences. Luxury hotels, private mega yachts, embassies, palaces and top glamorous spaces are only a sample of a large list of international projects carried out by Spanish classical brands exhibiting at I SALONI. ASCENSION LATORRE, COLECCION ALEXANDRA, GUADARTE, TECNI NOVA, MARINER, SOHER, MOBLESA, LA EBANISTERIA, SOLOMANDO, LINEAS TALLER, GENOVEVA, VICENTE ZARAGOZA, among others, will make you believe why MUEBLE DE ESPAÑA is a must for ever more demanding interior designers, who look for anything else than originality in design and excellence in quality. Suggestive spaces, warm and enveloping atmospheres that combine traditional handcrafted details with new lacquered finishings and fashionable coloured fabrics, offer a new classic that looks for a more contemporary personality while keeping its traditional inspiration. Vintage editions, makasar and walnut palm veneers in luxury finishes, provide an extra touch of elegance to the most eclectic environments. The new collections of paintings and decorative items of EBANO INTERNACIONAL, PRIMARTE, ELIAS PEREZ and VIRTUS 1945 will also give a sublime refinement touch to any interior design project. Grand National Autobiography and Ascot Collection by Latorre Design Department for ASCENSION LATORRE
Collection 1698 by TECNI NOVA
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Valentina Collection by Alexandra Design Studio for COLECCION ALEXANDRA
Natural Chic and Viena Collection by LINEAS TALLER DEL MUEBLE
Gallery Collection by MARINER
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Belle Epoque Collection by SOHER
Indoor and ourtdoor designs by GUADARTE
Hermitage and Praga Collections by VICENTE ZARAGOZÁ
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GENOVEVA
Quantum Collection by LA EBANISTERIA
Gold Collection by MOBLESA
SOLOMANDO
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EBANO INTERNACIONAL
Old patina Collection by VIRTUS 1945
ELIAS PEREZ NOU ART
PRIMARTE
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Design and Avant‐garde (Halls 6, 7, 8, 10, 12, 16 and 20)
MUEBLE DE ESPAÑA stands out for creativity and versatility. In collaboration with renowned international designers, the Spanish furniture companies offer a world of possibilities in avant‐ garde style suitable both for home and contract use. Attractive upholstery lines, natural wood structures in chairs and stools that offer multiple colour combinations, forms that offer maximum lightness and comfort, recyclable materials and bookshelves that build walls and partitions of blended textures are only some of the brand new novelties and trends displayed by the Spanish companies at the show. Among the latest collections at I SALONI, we can point out the colourist creations of CAPDELL, the cosy outdoor furniture of GANDIA BLASCO, KETTAL and POINT or the spectacular seating pieces of ANDREU WORLD, KOO INTERNATIONAL, CASADESÚS, PUNT MOBLES, FRAJUMAR, INDECASA, SANCAL, ZIRU, STUA, VICCARBE and TAPIZADOS FAMA. Nub by Patricia Urquiola and Siesta Collection by Lievore, Altherr Molina for ANDREU WORLD
Tropez Collection by Stefan Díez for GANDIA BLASCO
Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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Ava and Moon Collections by Gabriel Teixidó, Carlos Tíscar and Fiorenzo Dorigo for CAPDELL
Joint Venture bookshelf by Matt Gagnon for RS BARCELONA
Maarten by Víctor Carrasco for VICCARBE
Exagon and Duna Collections by Jordi Ribaudí for INDECASA
Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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Vieques Collection by Patricia Urquiola for KETTAL
Huop and Nuba Collections by FRAJUMAR
Gold Collection by NOMON
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Arianne Collection by TAPIZADOS FAMA
Literatura and Flak by PUNT MOBLES
Mus Sofa by Francesc Rifé and Soft Collection by Koo Studio for KOO INTERNATIONAL
Sensations and L.A. by El Último Grito for POINT
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Laclasica chair by Jesús Gasca for STUA
CASADESUS
Satellite acoustic panels by Jon Gasca for STUA
Float Collection by Karim Rashid for SANCAL
Petal Chair by Francesc Rifé and Urban Collection by Yonoh’s Studio for ZIRU
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Modern (Halls 14 and 18) Improving comfort in the world of modern furniture MUEBLE DE ESPAÑA offers a wide variety of sofas, sofa‐beds, chairs, stools, auxiliary furniture, bedrooms and dining rooms that perfectly fit any space. The Spanish modern furniture brands stand out for versatility, especially due to the large number of options, dimensions, colours and finishes that suit the request of international customers under the best prices. Using high quality materials and offering cutting‐edge designs, the Spanish modern furniture brands are furnishing restaurants, coffee shops, hotels and apartments all around the world. Discover the novelties of TAPIZADOS ACOMODEL YECLA, INDUSTRIAS TAGAR, TAPIZADOS PEDRO ORTIZ, CURVASA, EUROKEYTON and MOBLIBERICA in halls 14 and 18. Roda and Curve Collections by TAPIZADOS ACOMODEL YECLA
Paris Bedroom and Malta Auxiliary Collection by CURVASA
Ergo Model by KEYTON
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Tech-Ceramic table top by MOBLIBERICA
Marie by Luis Eslava and Tango by Jorge Pensi for INDUSTRIAS TAGAR
Sabrina and Madeira Collections by TAPIZADOS PEDRO ORTIZ
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Eurobagno (Hall 24)
Revolution in the bathroom! MUEBLE DE ESPAÑA presents the innovative line of washbasins, accessories and bathroom furniture of BO!NG. The Spanish brand turns the bathroom into a friendly, fun and colourful environment using polyurethane products which are flexible, soft, safe, hygienic and durable. BO!NG represents an enormous transformation in the bathroom setting introducing warm colours and revolutionary materials that make the bathroom a friendly, domestic and human environment. Kubo washbasin by Vicente Blasco and Salvagente for BOING
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Eurocucina (Halls 9 and 13)
Spanish kitchen furniture brings together virtues as functionality, well‐being and aesthetics. Following the premise of innovation, MUEBLE DE ESPAÑA presents interesting novelties, creating cosy spaces that turn the kitchen into the hottest meeting point at home. Comfortable designs, pure and minimal forms, trendy lacquer tonalities and made‐to‐measure solutions reflect the boundless creativity of Spanish kitchen brands on display at Eurocucina 2012. GAMADECOR and MUEBLES DICA put on display cutting‐edge contemporary new models. GAMADECOR
Serie 45 and Soho Collection by MUEBLES DICA
Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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MUEBLE DE ESPAÑA around the world: discover the latest news Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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FRAJUMAR furnishes the Omeya Hotel in Tetouan, Morocco Specialized in the production of avant‐garde furniture for home and contract use, the Spanish company FRAJUMAR, associated to ANIEME (Spanish Association of Furniture Manufacturers and Exporters), has supplied a full range of furniture, lighting and decorative items to four‐star hotel OMEYA, in Tetuan, Morocco. Working in close collaboration with interior designer Tarik Alcazar, Frajumar’s contract division has developed bespoke solutions for 60 guest rooms, 5 suites and the public spaces, such as the hall, 3 restaurants, 1 jazz club and the terrace. The company has provided a versatile range of stylish sofas, avant‐garde chairs, armchairs and bedrooms, Art‐deco inspired chairs and entrance hall tables, specifically designed to ensure comfort and relaxation.
Founded in 1967, the company has recently created BELTÀ, a new brand that meets the demand of the most quality‐conscious clients. It has worked on several major projects in Spain, France, Germany, Italy, Mexico and Morocco, developing overall concepts and turn‐key solutions. www.belta.es / www.frajumar.com
Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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GUADARTE furnishes the exclusive restaurant “BIANCO” in Miami GUADARTE, member‐company of ANIEME (Spanish Association of Furniture Manufacturers and Exporters), designs and produces furniture, lighting and high‐end decorative items, being internationally known for its complete interior decoration projects. Thanks to its complete range of products (ceramics, glassware and mosaics, lighting, wrought iron products and upholstery), the company, that was founded in Seville in 1980 by its current president, Manuel Muñoz Medina, has become a referent in the high‐end decoration field. GUADARTE has collaborated with renowned designers as Jos Van Dijck, Jean Baptiste Astier de Villatte, Pedro Peña or Renato Costa to create its latest collections and it is specialized in the full equipment and decoration of both private and hospitality projects. The Spanish company has decorated many hotels and restaurants both in Spain and other countries, to give you some examples we can mention the Tryp Cayo Coco Hotel (Cuba), Riu Paradise Hotel (Bahamas), Four Season Hampshire Hotel (England), Sheraton Krakow Hotel (Poland), Olympia Riviera Hotel (Greece), Green Tower Hotel (Tokyo), or Riu Funana Hotel (Cape Verde), among others.
One of its most recent projects has been the furnishing of the exclusive and beautiful restaurant “BIANCO”, located in Miami. www.guadarte.com Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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MARINER selected for BISTANGO, the luxurious mega‐yacht of Benetti Shipyard The Spanish company MARINER, associated to ANIEME, the Spanish Association of Furniture Manufacturers and Exporters, has recently completed work on the refurbishment of the main deck of the luxurious Bistango, the 62‐meter mega‐yacht of the Italian Benetti Shipyard. Founded in 1893, the company has specialized in high‐end neoclassical and contemporary furniture and lighting. For this project it has provided black lacquered wood furniture of its NEVA collection, embellished by gold‐leaf finishes, as well as classical lighting items. M/Y BISTANGO (FB244), built at Benetti Shipyard in Livorno (Italy), was displayed for the first time at the Monaco Yacht Show, which took place from 22nd to 25th September. With a cruising speed of 14.00 knot, this luxury motor yacht offers accommodation for up to 12 guests in 6 suites and 14 crew members, ensuring a sophisticated yet relaxing yacht experience.
www.mariner.es
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POINT furnishes the exclusive Hotel “ONE & ONLY ROYAL MIRAGE” in Dubai The Spanish company POINT, member of ANIEME (Spanish Association of Furniture Manufacturers and Exporters) is specialized in the design and manufacture of outdoor furniture and it is a renowned company in terms of strategic innovation and international trade. POINT headquarters are located in Jalón (Alicante) and it was founded in 1920 as a workshop in which rattan armchairs where plaited. Since then, the company, today in hands of the fourth generation of the Pons family, has proved that it has a good business strategy, being now committed to the internationalization of its products. Its close collaboration with prestigious designers such as Gabriel Teixidó, Juan Santos, Alfonso Gallego, Esther Campos or El Último Grito, has turned POINT into a leading company of the Spanish outdoor avant‐garde sector. One of the most remarkable features of the company is its capacity to produce furniture for international hospitality projects. POINT has already worked for important clients such as Marriott, Sheraton, Kempinski, Ritz Carlton, H10 and Four Seasons, among others. Moreover, POINT has recently furnished the exclusive and prestigious hotel “ONE & ONLY ROYAL MIRAGE”, located in Dubai (United Arab Emirates), being the company present in many countries of the Persian Gulf with an upward trend (Abu Dhabi, Dubai, Qatar, Kuwait and Saudi Arabia, to mention some of them).
Other key markets of the Spanish company are Colombia and Mexico. POINT has two showrooms in Colombia, in Bogota and Medellin, in cooperation with its distributor in the country ATELIER CASA. In Mexico, POINT products can be found in the exclusive showrooms of CASA PALACIO in the cities of Mexico, Acapulco and Cancun. Nowadays POINT’s furniture pieces are distributed in more than 1000 selling points worldwide and they are available in Argentina, Australia, Belgium, Brazil, Canada, China, Colombia, South Korea, Croatia, Denmark, Dubai, USA, UAE, Scotland, Slovakia, Estonia, Finland, Greece, Holland, Virgin Islands, Israel, Japan, Lithuania, Luxemburg, Mexico, Monaco, Nigeria, Norway, Portugal, Rumania, Russia, South Africa, Sweden and Switzerland. www.point1920.com Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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SANCAL's products at Hotel Sofitel Stephansdom in Viena The Spanish company SANCAL, which is based in Yecla and is associated to ANIEME, has recently participated in the furnishing of the newly opened HOTEL SOFITEL STEPHANSDOM in Vienna. This state‐of‐the‐art hotel, which was inaugurated last December 14th, was designed by the prestigious French architect Jean Nouvel (2008 Pritzker Prize). It is housed in Stilwerk, one of the most exclusive platforms for home interior and design. The 18‐story building includes also 30 exclusive shops and 2 restaurants. The singular trapezoidal plan, the steel and glass façade, which is perfectly integrated with its surroundings, and the way in which light changes the colours of the building as the day unfolds, make Stilwerk the new symbol of the city and a statement of avant‐garde architecture.
Main feature of this project is undoubtedly the windowed restaurant Le Loft, located on the top floor with wonderful views on the Austrian capital. To decorate this space, Jean Nouvel has chosen SANCAL’s products: 114 Artica chairs, with a cubic design made of clean lines, and 66 Vela‐Dora tables in a cool grey tone. SANCAL, a leading manufacturer of avant‐garde upholstered and occasional furniture, has based its business strategy on design and internationalization. Working on major projects, the company has strengthen its position in main international markets. As a result, it is now exporting to more than 35 countries and it has developed an exclusive distribution network throughout Europe. www.sancal.com Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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The Spanish company TECNI NOVA furnishes the CROWNE PLAZA MADRID AIRPORT HOTEL The company TECNI NOVA, member of ANIEME (Spanish Association of Furniture Manufacturers and Exporters) and founded 25 years ago in Yecla (Murcia‐Spain), has recently taken part in the furnishing of the luxurious hotel CROWNE PLAZA MADRID AIRPORT. Since its foundation as handcrafted upholstery producer, TECNI NOVA has been faithful to its aim: offering the best service to its clients by producing exclusive and tailor made furniture pieces, all of them having a different and distinctive style. The Spanish company’s main business is the manufacture of upholstery; however, it has also developed a decoration service for hospitality projects. Thanks to this service TECNI NOVA’s clients receive comprehensive advice on the project, as well as every furniture and decorative item necessary to fulfill it (custom made furniture, lighting, decorative items, etc.). One of the most recent projects carried out by TECNI NOVA is the furnishing of the hotel CROWNE PLAZA MADRID AIRPORT (5 star hotel of the prestigious hotel chain Crowne Plaza).
In 1994 TECNI NOVA changed its business strategy boosting its exports and starting then its international expansion. Nowadays the 70 % of the Spanish company’s production is exported and sold in more than 45 countries of the European Union, the Eastern Bloc countries (Russia, Ukraine, Moldavia, Bulgaria, and Romania), Uzbekistan, Thailand, China, Taiwan and Angola, among others. TECNI NOVA stands out from other companies in the international markets for the prestigious and personalized projects that it has developed in the contract sector, those including the decoration of palaces and embassies, VIP international airport lounges, and private residences of distinguished celebrities. Moreover the company’s products are present in many first‐class hotels worldwide. TECNI NOVA has created exclusive ambiences in the Naysika Hotel in Greece, Al Rama Beach Resort in Abu Dhabi, Sheraton Hotel in Lisbon and the St. Pierre Hotel and Country Club in Wales, just to mention some of them. www.tecninova.com Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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From top‐class hotels to three‐star Michelin restaurant: ZIRU is in demand Specialized in avant‐garde and design chairs and upholstered furniture, the Spanish company ZIRU, associated to ANIEME, has been selected to supply its furniture to three main projects in Bahrain, Singapur and Spain. ARROP armchairs have been chosen by the prestigious interior designer Ammar Basheir for the refurbishment of the Plums restaurant at the luxurious Ritz Carlton Hotel in Bahrain. Designed by Spanish Francesc Rifé and formerly used for the newly opened Arrop Restaurant in Hotel Palacio Marqués de Caro (Valencia), ARROP seating collection features various configurations that make it perfectly suitable for different ambiences and use. The spectacular stylized bas‐relief wall at the background of the Plums’dining room is an excellent setting for its pure and attractive lines.
www.zirusilleros.com Strength and an excellent aesthetics make the difference when furniture must be used in restaurants. That’s why J‐70 Studio has chosen ZIRU chairs to furnish a 3‐star Michelin restaurant in Lasarte‐Oria, in northern Spain. The frames in solid oak wood, reinforces by internal metallic structures, bring genuine innovation and style to Martin Berasategui’s – a worldwide renowned chef – dining room. In Singapur, ZIRU has worked on the decoration of the CSAR Luxe showrrom. White‐ lacquered ANN chairs and KEN tables have been the first choice of the French interior design studio “Jules et Jim” for this project. With more than 40 years experience on the furniture market, ZIRU has committed itself with innovation in design and high quality products. New collections ANN, MOD, LOP, VIK or EMA meet the growing demands of furniture consumers and keep up with most eye‐catching and cutting‐edge trends in avant‐garde style.
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VICCARBE participates in the redesign of the Finnish MICROSOFT Headquarters New business strategies require more flexible working environments that encourage the staff to collaborate more. To accommodate these changes, the Finnish Kohina Oy agency has chosen the smart contemporary look of VICCARBE’s furniture to decorate the Microsoft’s offices in Helsinki. Main goal of the project was to create spaces that offer the opportunity of working everywhere in the building, from the lobby to the cafeteria. The Spanish brand has worked in many of these areas by supplying pieces of its cutting‐edge MASS and ASPA collections, by FRDesign, and the attractive LAST MINUTE chairs and stools, by Patricia Urquiola.
Present in more than 60 countries, VICCARBE is a key player in international market for its seating and upholstered furniture collection in contemporary and avant‐garde style. Over the years, the company has developed a strong collaboration with high‐profile designers, such as Patricia Urquiola, Jorge Pensi, Piero Lissoni or Arik Levy, among others. As a result, most of its collections are considered contemporary classics and are a reference for lounge areas all over the world. VICCARBE manufactures furniture for home and contract use under the Environmental Certification ISO 14.001. Its products have been selected all around the world for major projects, such as the prestigious Grand Hyatt Hotel in New York, the offices and VIP lounge of American express in the Mexico D.F. International Airport or the Deutsche Bank Headquarters in Hong Kong. www.viccarbe.com Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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ANDREU WORLD participated in the furnishing of the NESPRESSO Boutiques ANDREU WORLD, a world leader in the production of contemporary chairs, tables and outdoor furniture, has supplied its OPERA barstools to the NESPRESSO Boutiques in Barcelona, Madrid, Aveiro, London and Budapest.
Thanks to its ergonomic structure and strong seat, the Opera chair and stool, with the back available in solid beech wood or upholstered, exude comfort and are suitable both for home and contract use. The innovation in design combined with high quality materials and a successful branding strategy, based on the effective collaboration with internationally‐reputed designers, such as Patricia Urquiola, Josep Lluscá, Lievore Altherr Molina, Joan Lao, Piergiorgio Cazzaniga, among others, has turned ANDREU WORLD into a key player of the international design scene. As a result, ANDREU WORLD furniture has been chosen for high‐profile projects all over the world, mainly in the hospitality, corporate, residential and entertainment sectors. The firm has been also awarded with important international prizes, such as the Best of NEOCON 2011 Gold Winner Award that its SIT chair received in the categories of best chair for installations and best stackable chair. In 2008, the company was awarded the Design Award by the prestigious Wallpaper magazine, while in 2007 it received the National Design Award given by the Ministry of Industry, Tourism and Trade and the BCD Foundation (Barcelona Design Center) to those Spanish companies that successfully use design as an innovative strategy. www.andreuworld.com Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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VONDOM furniture in Berlin at the NHOW Hotel: elegance and innovation at its best Since it was created in 2006, Valencia‐based VONDOM has kept improving its branding strategy thanks to its commitment to innovation and beautiful designs. Although the firm has made a strong name for itself for stylish outdoor furniture and accessories, its latest collections have shown a more interchangeable twist that makes them particularly suitable for contemporary and fresh indoor ambiences. One of its most recent jobs was a project undertaken by the prestigious designer Karim Rashid, who signed also the pieces supplied by VONDOM: the NHOW Hotel in Berlin, the first European music hotel, with two professional music studios and cutting‐edge technical and digital equipment.
With its 340 guest rooms and its state‐of‐the‐art facilities, such as the inviting SPA, NHOW Berlin offers its guest an incredible multi‐sensorial experience and a new revolutionary model of living and lodging. Its dramatic look is enhanced by the vibrant and fresh design of SURF loungers, LAVA benches and DOUX armchairs provided by VONDOM for the hall, the Spa and the public areas. For its innovative design, its characteristic shape and the 100% recyclable material, in 2010, the SURF collection won the prestigious BOY – Best of the Year Award in the category Outdoor Furniture. www.vondom.com Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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COLECCIÓN ALEXANDRA opens its second showroom in Kazakhstan COLECCIÓN ALEXANDRA, member‐company of ANIEME (Spanish Association of Furniture Exporters), has been developing decoration projects for more than 30 years both in Spain and international markets. Furthermore, the company has an experience of more than 15 years in the design and furniture manufacturing fields. The Spanish company’s unique and distinctive style reaches its products as well as the high‐ end decoration projects signed by the brand. The furniture pieces, home textiles, lighting and decorative objects created by COLECCION ALEXANDRA are carefully designed and all of them have an individual and eclectic style, for what the company is well known. COLECCION ALEXANDRA currently exports 75% of its production. Among its most important projects stand out the decoration of the Palace of the Sheik Al Qasimi of Sharjah in the United Arab Emirates, ambassador’s residences and VIP areas of several international airports. The international growth of the brand in the market of Kazakhstan is confirmed by the opening of a new selling point in Astana, its second one in the country as COLECCION ALEXANDRA already opened a shop in 2005 in the city of Almaty.
This new COLECCIÓN ALEXANDRA’s showroom is located in the spectacular building Khan Shatyr Entertainment Center, created by Foster+Partners, which is the largest tightened structure in the world. This building is remarkable not only by its originality and big size, but also for its sustainable design. The city of Astana undergoes one of the biggest urban growths in the world, thanks to the great investment that the government is making in the city with economic resources from the oil business. This project aims to turn Astana not only in the key city of Kazakhstan, but also of Central Asia. www.coleccionalexandra.com
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EXPORMIM joins the Chilean architect Mathias Klotz in the “Crusoe Island Lodge” project EXPORMIM is a member‐company of ANIEME (Spanish Association of Furniture Manufacturers and Exporters) with nearly 50 years of experience in the design and manufacture of indoor and outdoor furniture, both for private and hospitality use. EXPORMIM´s products can be found in more than 40 countries, this important international expansion has been possible thanks to the company’s strategy based on constant product innovation and in the use of high quality materials. One of its latest and most singular projects has been developed in collaboration with the Chilean architect Mathias Klotz. EXPORMIM has provided deck chairs and other outdoor furniture pieces of its CHICAGO collection to furnish the Crusoe Island lodge’s terraces.
Crusoe Island is located in the archipelago Juan Fernandez, which is in the Pacific Ocean facing the western coast of Chile. The island has been considered world biosphere reserve by the UNESCO and it is also the popular island featured in the novel “Robinson Crusoe” by Daniel Defoe, based on the shipwreck of the Scottish sailor Alexander Selkirk. One year after the tsunami struck Chile and the island, the renowned architect Mathias Klotz and his team bet on the recovery of the tourism in the area. 300 million dollars were invested to rebuild the Crusoe Hotel, which had been completely destroyed by the tsunami. The hotel was also extended and it is now capable of receiving large yachts and luxury cruise ships coming from all over the world to admire the beautiful island. EXPORMIM has also recently furnished the Puerto Bahía Hotel in the Dominican Republic and Adina Hotel in Berlin.
www.expormim.es Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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The Spanish furniture industry in figures
Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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SPANISH FURNITURE TRADE 2011 • •
•
The year 2011 closed with positive sign for Spanish furniture exports with an increase of 0’6% from January to December 2011. European markets are the main destinations for Spanish furniture: France, Portugal, Germany, Italy and United Kingdom are the main consumers. The countries that have increased mostly their imports from Spain are Germany, Italy, Morocco, United States and Mexico. During 2011 Spanish furniture imports decreased 9’9%, the main origin countries are China, Portugal, Germany and Italy.
FIGURES ON SPANISH FURNITURE TRADE AND EVOLUTION OF THE SECTOR ▪ SPANISH FURNITURE EXPORTS REGISTER AN INCREASE OF 0’6% IN 2011
2010
2011
Δ% 11/10
January
90.715,9
87.827,4
‐3,2%
February
112.071,0
102.264,5
‐8,8%
March
138.849,3
128.605,0
‐7,4%
April
114.118,1
104.419,9
‐8,5%
May
108.687,3
120.975,2
11,3%
June
121.262,3
107.444,7
‐11,4%
July
122.148,8
116.460,9
‐4,7%
August
81.826,9
118.835,4
45,2%
September
96.626,8
116.186,2
20,2%
October
113.893,2
123.652,4
8,6%
November
119.354,1
112.768,9
‐5,5%
December
115.006,4
103.560,0
‐10,0%
1.334.560,1
1.343.000,6
+0,6%
TOTAL * Thousands of Euro
Source: ESTACOM
Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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▪ MAIN DESTINATION MARKETS FOR SPANISH FURNITURE EXPORTS 2011
2011
% among total exports
Δ% 11/10
France
359.811,9
26,8%
‐6,7%
Portugal
202.495,3
15,1%
‐1,3%
Germany
97.133,0
7,2%
13,3%
Italy
66.921,8
5,0%
6,0%
United Kingdom
63.347,0
4,7%
4,9%
Morocco
45.466,6
3,4%
9,8%
United States
41.563,1
3,1%
26,4%
Russia
32.617,5
2,4%
‐3,2%
Mexico
27.354,9
2,0%
57,7%
Belgium
27.332,6
2,0%
‐21,3%
1.343.000,6
100%
+0,6%
TOTAL * Thousands of Euro
Source: ESTACOM
▪ SPANISH FURNITURE IMPORTS REGISTER A DECREASE OF 9’9% IN 2011 MAIN ORIGIN MARKETS FOR SPANISH FURNITURE IMPORTS 2011
% among total imports
Δ% 11/10
China
536.392,8
23,6%
‐12,9%
Portugal
326.792,8
14,4%
2,4%
Germany
263.321,4
11,6%
‐10,4%
Italy
225.624,6
9,9%
‐15,6%
France
155.384,9
6,8%
10,4%
Poland
148.291,5
6,5%
‐21,0%
Czech Republic
58.373,1
2,6%
‐16,3%
Rumania
53.727,8
2,4%
19,3%
Sweden
37.903,8
1,7%
‐12,7%
Morocco
32.892,1
1,4%
17,2%
2.270.241,1
100%
‐9’9%
TOTAL * Thousands of Euro
Source: ESTACOM
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Interview with Mr. Juan Carlos Muñoz – President of ANIEME What is the aim of MUEBLE DE ESPAÑA and what are the values represented by the brand? MUEBLE DE ESPAÑA ‐the brand created by ANIEME (Spanish Association of Furniture Exporters)‐ has consolidated itself as a highly international brand, a fact which is confirmed by the increasingly strong position of Spanish furniture in foreign markets and the ever greater number of countries to which Spain exports its products.
The Spanish furnishing industry represents a very heterogeneous reality that combines the most refined handicraft tradition with cutting‐edge manufacturing technology. Investments in research and development have led to an important improvement of the production processes, maximizing the creativity and innovation of our companies. As a result of this, Spanish furniture stands out not only for its high quality standards, but also for the stylish designs and the variety of an offer that is always catching up with new trends. Nevertheless, it is thanks to its impressive ability to adapt to the demand of the moment and to different cultural contexts, that MUEBLE DE ESPAÑA has made a strong name of itself as a world’s leading furnishing and contract supplier. • What are the main characteristics that signify Spanish design? MUEBLE DE ESPAÑA signifies passionate, elegant and cutting‐edge collections that can be customized to meet every global‐local taste. As a matter of fact, Spanish companies have carried out relevant residential and hospitality projects all over the world. So while sitting on a bench in an airport lounge in Dubai or lying on a sunlounger in a Caribbean isle or staying in a hotel in Berlin you can sense the functionality, versatility and liveliness of Spanish products. Spanish furniture manufacturers are working hard in design and innovation. The use of high quality materials and state‐of‐the‐art technology are the key for the high‐fashion pieces that Spanish designers are creating. Environmentally friendly, ecological and recyclable products are also present in a trend that is getting more adepts in the last years. A suggestive combination of different styles, such as art‐deco with the most pure classical style is also a cutting‐edge trend in the sector. Furthermore, Spanish furniture production combines the latest technologies and innovations with the traditional craftwork and the hand‐made details, mixing the best from modernity and tradition. Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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• Which ones are the main destination markets for Spanish furniture exports? European countries such as France, Portugal, Germany, Italy and United Kingdom are the main destination markets for Spanish furniture exports. Speaking about non European countries, Morocco, United States, Russia and Mexico are strengthening their imports from Spanish furniture and decorative items products. Also African markets like Angola, Nigeria and Equatorial Guinea and Asiatic destinations like India and China are some of the countries that are increasing their imports from Spain. • Spanish furniture is present in some of the most recognized and glamorous projects all around the world. Are Spanish companies ready for this kind of contracts? Both in classical and modern style, Spanish furniture companies are developing very fast in the contract sector for the last years. There are so many samples of international projects, both residential and hospitality contract, carried out by Spanish manufacturers. It is not easy to make a selection, but some of the most recognized ones, among others, are the following: -
Omeya Hotel in Tetouan (Morocco) by FRAJUMAR Bianco Restaurant in Miami (United States) by GUADARTE Bistango Mega‐Yacht built in Livorno (Italy) by MARINER Royal Mirage One & Only Hotel in Dubai (United Arab Emirates) by POINT Novotel Stephansdom Hotel in Viena (Austria) by SANCAL Crowne Plaza Hotel in Madrid (Spain) by TECNI NOVA NHOW Berlin Hotel (Germany) by VONDOM
• What is the aim of ANIEME? What are the instruments of the Association in order to help the Spanish furniture companies to improve their exports and expand their business abroad? With the aim of expanding the presence of Spanish furniture companies in every market, especially in the emerging ones, ANIEME in collaboration with the Spanish Institute of Foreign Trade (ICEX) organizes the Furniture Foreign Trade Promotion Programme. Among other activities, this programme includes the Spanish participation at the most important international trade fairs of the sector and the organization of commercial missions and market research in order to look for new business opportunities for the Spanish Furniture companies. • Which are the next international events where we can find MUEBLE DE ESPAÑA? MUEBLE DE ESPAÑA continues developing and increasing its international position at the most important furniture fairs all around the world. The next international shows where Spanish companies under the brand of MUEBLE DE ESPAÑA will be exhibiting are the following: ‐ MAISON & OBJET in Paris (France) ‐ INDEX DUBAI (United Arab Emirates) ‐ INDEX JEDDAH (Saudi Arabia) ‐ FURNITURE CHINA in Shanghai (China) ‐ MEBEL in Moscow (Russia) ‐ HABITAT VALENCIA (Spain) * More information: Please contact MUEBLE DE ESPAÑA’s Press Department‐Patricia Ybarra (pybarra@anieme.com) www.muebledeespana.com / www.anieme.com Press Kit – MUEBLE DE ESPAÑA at I SALONI 2012
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