Vision For America Award event journal 2013

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KEEP AMERICA BEAUTIFUL PRESENTS

ISION FOR AMERICA AWARD DINNER

OCTOBER 17, 2013



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Welcome to the 28th Annual

ISION FOR AMERICA AWARD DINNER Welcome Remarks Timothy J. Gardner, Chairman Keep America Beautiful Board of Directors and Executive Vice President Illinois Tool Works Inc. America the Beautiful sung by Chelsea Dolinar Hikawa

Dinner Award Presentation Vision for America Award to Wrigley Martin Radvan, President Wrigley, a subsidiary of Mars, Incorporated Pamela Mars Mars, Incorporated Presented by Timothy J. Gardner


The Dinner Menu

First Course

Endive Salad Endive and Watercress Tossed in a Cucumber Crown Bleu Cheese Crumble, Grapes and Candied Pecans Red Wine Vinaigrette ---

Entrees

Center Cut Filet Mignon served with Wild Mushroom Risotto and a MĂŠlange of Caramelized Root Vegetables Cabernet Reduction Porcini Mushroom Ravioli Marsala Veloute and Black Truffles (vegetarian) ---

Dessert

Apple Tart Sliced Apples served on Puff Pastry Cinnamon Ice Cream --Fresh Brewed Green Mountain Coffee, Decaf and Assorted Teas --Canyon Road Pinot Noir Canyon Road Pinot Grigio


2013 Vision for America Aw a r d h o n o r s Wr i g l e y

See how Wrigley collectively puts its principles into action around the world at principlesinaction.wrigley.com.

Wrigley, a global leader in chewing gum and confections, is dedicated to creating simple pleasures to brighten everyone’s day. With operations in more than 50 countries and distribution in more than 180 countries, Wrigley’s brands bring smiles to faces around the globe. As a subsidiary of Mars, Incorporated, Wrigley embraces the Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom, as the foundation of its culture and its approach to business. The Principles unite Wrigley across geographies, languages, cultures and generations. Wrigley puts its Principles into Action by striving to minimize its environmental impact, while simultaneously amplifying its positive social impacts. Sustainability-focused Wrigley has made significant progress in meeting the company’s established sustainability targets, and its accomplishments align with Keep America Beautiful’s Vision for America Award criteria of environmental stewardship, responsible operations, and corporate philanthropy.


Wrigley is committed to reducing its footprint by using fewer resources to run its manufacturing facilities, selecting ingredients and packaging materials with a lower carbon impact and creating a more sustainability-minded workplace and community. For example, as part of the Mars Sustainable in a Generation (SiG) program, Wrigley has set targets designed to reduce the company’s footprint on the environment by reducing direct fossil-fuel energy use, greenhouse gas emissions, and water use by 25 percent by 2015 from a 2007 baseline. Wrigley has garnered immediate results in improving the efficiency of its operations, with 2012 marking the fourth consecutive year of absolute energy, water and greenhouse gas emission reductions. Wrigley reported an 11 percent total reduction in energy use since 2007, even while its production volume grew. The company has also sent 82 percent less waste to landfills since 2007 with nine Wrigley factories already sending zero waste to landfills. Wrigley also has focused on reducing the impact of the packaging that identifies its well-known brands by limiting the use of carbon-intensive materials such as plastic and aluminum. Since 2011, Wrigley has taken significant steps to eliminate more than 200 tonnes of aluminum foil and nearly 773 tonnes of paper from its gum product packaging. Another effort in Wrigley’s SiG program is attaining Leadership in Energy and Environmental Design (LEED) certification for all substantial new Wrigley buildings. The Wrigley Global Innovation Center and Pilot Plant facility and Wrigley’s Engineering Technology Center in Chicago have earned LEED Gold and Silver certifications, respectively. Through Wrigley’s Go Green program, associates have led projects at 100 of the company’s sites around the world to make sustainability second nature in everything the company does, drive awareness


of sustainable behavior at work and help lessen the impact of everyday business operations. Wrigley also seeks sustainable ingredients and suppliers, sourcing the best ingredients from partners who share the company’s commitment to a sustainable future. As a significant buyer of mint, Wrigley is working with mint farmers to advance farming practices to help increase yields and reduce environmental impacts. By increasing plant productivity, Wrigley helps farmers lower their input costs, such as energy and water, while reducing greenhouse gas emissions. The Wrigley Company Foundation – helping to empower communities and individuals The Wrigley Company Foundation is also focused on empowering the communities where mint is grown. In India, the Foundation established a $1 million partnership with Pratham, an international educational organization, to provide farming families with access to improved education. In 2011, the Wrigley Company Foundation announced a threeyear, $3 million grant to the Foundation for Environmental Education (FEE) to bring environmentally-focused education to youth around the world. Through this program, the Wrigley Company Foundation has provided support for the FEE Eco-Schools and Young Reporters for the Environment “Litter Less” campaign in 35 countries.


In the U.S., in 2011 and 2012, more than 2.5 million American students of all ages were exposed to Keep America Beautiful’s (KAB) “Waste in Place” education curricula, sponsored by the Wrigley Company Foundation. The resource guide includes over 100 activities and enrichments for pre-K to sixth grade students that build environmental knowledge and foster stewardship, pride and individual responsibility among young people. In addition, as part of this Foundation grant, KAB worked with educational publisher Scholastic to create a new KAB online resource—My Clean and Green Community—for teachers at scholastic.com/kab. This teacher resource section of Scholastic’s website is rich with free materials for educators to use in the classroom or other settings, including lesson plans about community gardening and beautification. The web resource, which launched in August 2012, includes a link to KAB’s new Waste in Place information.

www.kab.org/scholastic


Mars Programs engage associates As part of Mars, Wrigley associates participate in two unique global volunteer programs -- the Mars Volunteer Program (MVP) and the Mars Ambassador Program (MAP). More than 6,000 Wrigley associates gave their time and talent in 2012 to MVP. They provided over 20,000 service hours to positively impact communities in 34 countries where they planted, cleaned, built and improved many natural areas in support of litter prevention and community improvement. In Chicago, associates also partner with Keep Chicago Beautiful every year as part of Keep America Beautiful’s Great American Cleanup. Through MAP, associates worldwide are given the opportunity to use their passion and professional expertise on strategic, skills-based assignments to assist organizations that partner with Wrigley and the Wrigley Company Foundation. Keep America Beautiful was a fortunate recipient organization two years in a row, with the Marketing and Finance teams partnering with MAP associates in 2012 and 2013, respectively. In 2012, KAB also organized a day of service for the MAP team with Keep Norwalk (Conn.) Beautiful that included a waterway cleanup effort—by kayak—from the tidal areas of the Norwalk River where it empties into the Long Island Sound. Six boatloads of marine debris were recovered, which made the day a great team-building experience. The impressive achievements of Wrigley in the areas of environmental sustainability, civic leadership, and community commitment establish the organization as a worthy recipient of the 2013 Vision for America Award.



Dear Friends and Supporters,

Tim Gardner Executive Vice President Illinois Tool Works Inc. Chairman Keep America Beautiful Board of Directors

Welcome to the 2013 Vision for America Award Dinner, our annual event recognizing distinguished leaders in corporate America and their commitment to driving positive change in communities across the country. This year’s Vision for America Award is being presented to Martin Radvan, president of Wrigley, on behalf of the more than 17,000 Wrigley associates around the globe. Wrigley’s commitment to the planet encompasses positive environmental, social and economic practices in all aspects of its day-to-day business. Wrigley is mindful of the impact its products have on the environment and demonstrates this by selecting ingredients and packaging materials with a lower carbon footprint. The U.S.-based associates do their part by participating in the company’s “Go Green” projects, making sustainable behavior a way of life at Wrigley. The company’s commitment to ecological stewardship was magnified in 2005 with the construction of its Global Innovation Center, which became Wrigley’s global headquarters in 2012. Wrigley’s parent company Mars, Incorporated takes an industry-leading position in areas that are important to both its business and society. Mars underscores this by putting its Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom as the cornerstone of its effort to make a difference to “people and the planet through performance.” In recognition of its efforts, Mars was named Best Private Company by the Ethical Corporation Responsible Business Awards in 2013. Mars is also collaborating with Ceres’ Business for Innovative Climate & Energy Policy (BICEP) coalition, underlining the company’s ongoing commitment to reducing its environmental impacts. Through Mars’ “Sustainable in a Generation” program, initiated in 2010, Mars has set very aggressive goals to eliminate fossil fuel energy use and greenhouse gas emissions from its operations by 2040 along with similar commitments for water and waste. Keep America Beautiful, for its part, believes that thriving communities are rooted in individual responsibility and action, and that lasting change happens when people – as well as government and business – work together. Whether it is developing a community garden or increasing opportunities for public space recycling or providing tools to prevent litter, Keep America Beautiful is committed to offering solutions for change that can help unlock a community’s potential. Keep America Beautiful applauds Wrigley for making sustainability second nature in all aspects of its business and for the Wrigley Company Foundation’s work to advance conservation and environmental education. Thank you for your support. We invite you to join us on our quest to build and sustain more vibrant communities.


VISION FOR AMERICA AWARD DINNER 2013 — ­ SPONSORS AND CONTRIBUTORS

Leadership Tables Illinois Tool Works Inc., ITW Zip-Pak and ITW Hi-Cone Wrigley Benefactor Tables Altria Group The Dow Chemical Company Mars Global Services Mars North America Nestlé Waters North America Starcom UPS Waste Management Patron Tables Allstate Insurance Company BDT & Company The Coca-Cola Company The Clorox Company Energy BBDO Green Mountain Coffee Roasters, Inc. J.P. Morgan McDonald’s USA, LLC Santa Fe Natural Tobacco Company The Sherwin-Williams Company Wrigley North America Xerox Corporation

Contributors Anheuser-Busch Australia and New Zealand Banking Group Limited Coca-Cola Refreshments Citi Edelman Insurance Auto Auctions, Inc. Keep Arkansas Beautiful Keep Phoenix Beautiful Keep Riverside Clean and Beautiful Leydig, Voit & Mayer McDermott, Will & Emery McKinsey & Company PepsiCo Foundation Rabobank International Resource Recycling Systems Robert W. Baird & Co., Inc. Rock-Tenn Rockwell Automation Societe Generale Steel Recycling Institute Tom Waldeck


KEEP AMERICA BEAUTIFUL

Keep America Beautiful is the nation’s leading nonprofit that builds and sustains vibrant communities. We bring people together to unlock every community’s potential. With our strong affiliate and partnership network, we work with millions of volunteers to take action in their communities through programs that deliver positive and lasting impact. We offer flexible conservation, greening and waste management solutions that deliver: • • •

clean, beautiful public places positive impact on the local economy generations of environmental stewards

Since 1986, Keep America Beautiful’s Vision for America Award has been presented to distinguished leaders of honored corporations whose personal and corporate commitment have significantly enhanced civic, environmental and social stewardship throughout the United States. The Vision for America Award is a limited-edition piece in which the design of the crystal pays tribute to our nation. The 13 facets on the massive vertical cylinder symbolize the 13 stripes of the American flag. On the top of the slanted surface of the crystal are etched 50 miniature stars, symbolizing the union of the 50 states.

We work hard to create communities that are socially connected, environmentally healthy and economically sound.

Past Recipients of the Vision for America Award 2012 Xerox Corporation Ursula M. Burns Chairman & CEO

2006 PepsiCo, Inc. Steven S Reinemund Chairman

1999 McDonald’s Corporation Jack M. Greenberg Chairman & CEO

1992 K-Mart Corporation Joseph E. Antonini Chairman, President & CEO

2011 City of Philadelphia Michael A. Nutter Mayor of Philadelphia

2005 Koch Industries, Inc. David H. Koch Executive Vice President

1998 Ford Motor Company Alex Trotman Chairman, President & CEO

1991 DuPont Edgar S. Woolard, Jr. Chairman & CEO

Altria Group Michael E. Szymanczyk Chairman & CEO

2004 Waste Management A. Maurice Meyers Chairman

1997 Home Depot, Inc. Bernard Marcus Chairman

1990 The Procter & Gamble Company Edwin L. Artzt Chairman & CEO

2003 Anheuser-Busch Companies, Inc. August A. Busch III Chairman

1996 Browning-Ferris Industries, Inc. William D. Ruckleshaus Chairman

1989 The Kroger Company Lyle Everingham Chairman & CEO

2002 3M W. James McNerney, Jr. Chairman & CEO

1995 The Dow Chemical Company Frank P. Popoff Chairman & CEO

1988 Philip Morris Companies, Inc. Hamish Maxwell Chairman & CEO

2001 AT&T C. Michael Armstrong Chairman & CEO

1994 Lever Brothers Company Charles B. Strauss President & CEO

1987 The Southland Corporation Jere W. Thompson President & CEO

2000 BP Sir John Browne Group Chief Executive

1993 Georgia-Pacific Corporation T. Marshall Hahn, Jr. Chairman

1986 The Coca-Cola Company Donald R. Keough President

2010 Nestlé Waters North America Kim Jeffery President & CEO 2009 Novelis Inc. Philip Martens President & CEO 2008 ITW David B. Speer Chairman & CEO 2007 UPS Michael L. Eskew Chairman & CEO


KEEP AMERICA BEAUTIFUL 2012/13 — CORPORATE AND FOUNDATION PARTNERS Leadership Partners ($1 million and above) Altria Group The Coca-Cola Foundation Lowe’s Charitable and Educational Foundation Waste Management Partners ($500,000 to $999,999) Alcoa Foundation The Glad Products Company/The Clorox Company Nestlé Waters North America, Inc. Partners ($200,999 to $499,999) American Chemistry Council Dart Container Corporation The Dow Chemical Company Dr Pepper Snapple Group LG Electronics U.S.A., Inc. PepsiCo, Inc. RAI Services Company Troy-Bilt® Lawn and Garden Equipment The UPS Foundation, Inc. Wrigley Wrigley Company Foundation

Partners ($100,000 to $199,9999) The Coca-Cola Company Illinois Tool Works Inc. and ITW Foundation McDonald’s USA, LLC Owens-Illinois, Inc. and O-I Charities Foundation Santa Fe Natural Tobacco Company SCA The Sherwin-Williams Company Xerox Foundation Partners ($50,000 to $99,999) American Forest & Paper Association Anheuser-Busch Coca-Cola Recycling, LLC Johnson & Johnson Family of Consumer Companies Niagara Bottling, Inc. The Sun Products Corporation

Partners ($25,000 to $49,999) Anonymous AT&T Cravath, Swaine & Moore LLP Crescent Art and Framing Products Green Mountain Coffee Roasters, Inc. Hewlett-Packard Company Pilot Corporation of America Steel Recycling Institute Unifi, Inc. Partners ($10,000 to $24,999) Aetna, Inc. The Boeing Company Carton Council Citigroup The Community Foundation for the National Capital Region Consumer Aerosol Products Council Dow Corning Corporation Foot Locker Foundation, Inc. Praxair, Inc. PricewaterhouseCoopers LLP Ravago Americas ReCommunity Holdings, Inc. Shell Oil Company Valvoline, A Division of Ashland, Inc. Partners ($5,000 to $9,999) Ampacet Corporation Associa The Davey Tree Expert Company Ernst & Young International Paper K&L Gates LLP Kraton Polymers, LLC Morgan Stanley North American Power and Gas, LLC Petoskey Plastics, Inc. PolyOne Corporation The Thunderbirds The TJX Foundation


Sponsorships & Initiatives Keep America Beautiful (KAB) gratefully acknowledges these companies and organizations whose special support of the following programs and initiatives significantly advanced our mission in 2013. Litter Prevention & Community Revitalization Great American Cleanup kab.org/gac Keep America Beautiful’s Great American Cleanup is the nation’s largest annual community improvement program that harnesses the power of over 4 million volunteers to deliver positive and lasting impact through events focused on beautifying parks and recreation areas, cleaning seashores and waterways, handling recycling collections, painting and refreshing commercial and residential buildings, picking up litter, planting trees and flowers, and conducting educational programs and litter-free events. Results for the 2013 program are still being tabulated. During the 2012 program period, however, Great American Cleanup volunteers worked a collective 7.9 million hours to return nearly $230 million in measurable benefits in 21,000 communities across the country. Sponsors Dart Container Corporation The Dow Chemical Company The Glad Products Company LG Electronics U.S.A., Inc. Nestlé® Pure Life® Purified Water PepsiCo’s Pepsi-Cola and Gatorade companies Troy-Bilt® Lawn and Garden Equipment Waste Management, WM Recycle Service Wrigley Cigarette Litter Prevention Program preventcigarettelitter.org The Cigarette Litter Prevention Program (CLPP), now in its 11th year, is the nation’s largest program aimed at reducing cigarette litter. KAB developed the CLPP in 2002 with funding from Philip Morris USA, an Altria Company. The program now receives additional support from RAI Services Company and Santa Fe Natural Tobacco Company. Since its inception, the


program has had more than 1,400 grantsupported implementations. By providing people with easily accessible information about ash receptacles, pocket and portable ashtrays and other educational tools, KAB is making strides in educating the public and ensuring a cleaner tomorrow. Sponsors Philip Morris USA, an Altria Company RAI Services Company Santa Fe Natural Tobacco Company Graffiti Hurts® graffitihurts.org Responding to the blight of graffiti vandalism, the Graffiti Hurts® program was developed in 1996 through a partnership between Keep America Beautiful and The Sherwin-Williams Company, maker of Krylon paint. It remains one of the nation’s few sources for community resources and graffiti education. The Graffiti Hurts® Grant Program was initiated in 2007. In 2013, the program provided four cash grants of $2,500 each; two paint product grants from SherwinWilliams, valued at $2,500 each; and one FlashCAM from Q-Star Technology, valued at $6,995.

Grassroots Grants Keep America Beautiful offers a variety of grassroots grant opportunities, funded by KAB corporate partners, which are helping to strengthen KAB’s network of affiliates and partnering organizations across the country. Lowe’s Community Improvement Grants The Lowe’s Charitable and Educational Foundation presented the largest single donation of $1 million supporting KAB affiliates with the development of the KAB/Lowe’s Community Improvement Grant Program in 2012. In 2013, Lowe’s awarded KAB and its network an additional $1 million. In the two years since the program began, more than 200 grants have been distributed to KAB affiliates and partnering organizations throughout the country to support projects ranging from the creation of community gardens and tree plantings to litter and debris cleanups to entire community revitalization efforts. The grants encouraged KAB affiliates to engage with their local Lowe’s Heroes program, a company-wide volunteer initiative that offers Lowe’s employees the opportunity to work on projects in their own communities. Sponsor Lowe’s Charitable and Educational Foundation

Sponsor The Sherwin-Williams Company Littering is Wrong Too litteringiswrongtoo.org Keep America Beautiful’s public service litter prevention campaign, “Littering Is Wrong Too,” utilizes social media, events and word-of-mouth marketing to engage young adults around the issue of littering and litter prevention. The campaign calls attention to the inappropriate act of littering and is geared toward 18- to 34-year-olds, identified as the worst offenders of litter. It links littering with undeniable – and often humorous – wrongdoings, which are shared by people who upload photos and videos of their wrongs at the Littering is Wrong Too website. Sponsor Altria Group

Waste Management Think Green® Grants Waste Management, North America’s leading provider of waste management services, provided 60 grants to KAB affiliates and partnering


organizations in 2013. The merit-based Think Green® Grants, totaling $300,000, are part of an ongoing national effort to encourage the development of local environmental solutions such as increasing local recycling efforts, expanding public environmental education, or enhancing local beautification and community greening initiatives. Waste Management has provided support for more than 200 KAB community solution-based projects over the past nine years through its grants programs. Sponsor Waste Management UPS/KAB Community Tree Planting Grants The KAB/UPS Community Tree Planting Grants were awarded to 30 KAB affiliates throughout the country with a focus on tree planting initiatives in urban and suburban communities. The $5,000 grants are part of UPS’s Global Forestry Initiative designed to plant more than 1 million trees around the world by the end of 2013. The program also links KAB affiliate organizations with local UPS employee teams who will provide essential volunteer support to plant the trees, in addition to the grant funding. Sponsor The UPS Foundation Recycling & Waste Minimization National Recycling Campaign iwanttoberecycled.org Keep America Beautiful launched the “I Want To Be Recycled” public service advertising campaign with the Ad Council in July 2013 to motivate Americans to recycle every day. Created pro bono by San Francisco-based ad agency Pereira & O’Dell, the campaign shows that recyclable materials can be given another life and become something new if someone chooses to recycle. The campaign directs audiences to IWantToBeRecycled.org, a new website with a localized search tool allowing users to find where to recycle. The website illustrates the recycling process and offers detailed information about what materials can be recycled, how they should

be recycled and what products they can become in the future. The Ad Council is distributing the new PSAs for television, radio, outdoor and digital media to more than 33,000 media outlets nationwide. Following the Ad Council’s model, the ads will run in space and time entirely donated by the media. The campaign is also supported by a comprehensive public relations and social media program on Facebook, Twitter and YouTube. Sponsors Alcoa Foundation American Chemistry Council Anheuser-Busch Disney Nestlé Waters North America Niagara Bottling Unilever Waste Management



America Recycles Day americarecyclesday.org Keep America Beautiful’s America Recycles Day (ARD) is the only nationally-recognized day dedicated to promoting and celebrating recycling in the United States. Since its inception, communities across the country have participated in ARD on and around November 15 to promote environmental citizenship and encourage action. Through ARD, KAB, along with its affiliates and partners, empowers communities to directly engage their residents in the act of recycling. More than 2,000 education and collection events were conducted in 2012, engaging over 2 million people in the act of recycling. Sponsors Amcor Anheuser-Busch Johnson & Johnson Family of Consumer Companies Waste Management Recycle-Bowl recycle-bowl.org Recycle-Bowl, sponsored by Nestlé Waters North America, is designed to invigorate student participation in recycling through a national K-12 recycling competition. Recycle-Bowl’s objectives include establishing new recycling programs within schools; increasing recycling rates in schools that currently recycle; and providing teacher/student educational opportunities about recycling and waste reduction. Now in its third year, RecycleBowl reached nearly 1 million students in 2012 in all 50 states. Sponsor Nestlé Waters North America Public Space and Residential Recycling Keep America Beautiful‘s Public Space and Residential Recycling initiative is comprised of education, awareness, best management practices and engagement activities for local communities to expand and promote access to recycling at and away from home. The initiative includes several branded bin grant programs managed and administered by KAB, designed to increase access to both public space and at home recycling.

Grants are provided to local governments, recycling organizations, colleges and universities, K-12 schools and KAB affiliates to launch or enhance recycling programs in their communities. Over the past four years, KAB has placed more than 27,000 recycling bins in public spaces, including parks, and over 110,000 recycling bins and carts in college dorms and residential neighborhoods throughout the U.S. Sponsors Alcoa Foundation The Coca-Cola Foundation Dr Pepper Snapple Group Clinton Global Initiative “Action to Accelerate Recycling” recyclingatwork.org Keep America Beautiful, Alcoa and Alcoa Foundation announced a national commitment to increase U.S. recycling rates at the Fall 2012 meeting of the Clinton Global Initiative (CGI). “Action to Accelerate Recycling” will generate awareness, create incentives, and provide recycling access and infrastructure to increase U.S. recycling of aluminum, plastic, glass and paper. Keep America Beautiful initiatives, with support from Alcoa and Alcoa Foundation, include the “Recycling At Work” pledge (recyclingatwork.org), which is a voluntary national effort to increase recycling in the workplace, and KAB’s State and County Fair recycling initiative, designed to increase waste reduction, recycling and composting through the strategic placement of recycling bins at fairgrounds. Sponsors Alcoa Alcoa Foundation



Give and Go: Move Out 2013 A CGI University commitment by Keep America Beautiful is represented by KAB’s partnership with Goodwill® on the pilot “Give and Go: Move Out 2013” collection program on five college campuses. Working in conjunction with the College and University Recycling Coalition, the initiative encourages college students to take positive action by donating their unwanted books, clothing, electronics, kitchen utensils, and other dorm items as they pack up and leave for their summer break. After students donate their goods, those items are sold at a local Goodwill, and the revenue is used to fund job training and community-based services for people who face challenges to finding employment. Sponsor Alcoa Game Day Challenge gamedaychallenge.org More than 75 schools across the nation participated in the 2012 Game Day Challenge, collecting cans and bottles, cardboard, food scraps and more from the tailgate areas, stadium seating and concession areas. The competition is run through a partnership of the College and University Recycling Coalition, RecycleMania and Keep America Beautiful, with support from EPA’s WasteWise program. RecycleMania recyclemaniacs.org RecycleMania is a national competition and benchmarking tool for college and university recycling programs to promote waste reduction to their campus communities. This program takes place each spring for eight weeks as colleges and universities report the amount of recyclables and trash collected each week, and are, in turn, ranked in various categories. Sponsors Alcoa Foundation American Forest & Paper Association The Coca-Cola Company SCA


Community Greening National Planting Day kab.org/National_Planting_Day Keep America Beautiful is partnering with the U.S. Department of Agriculture (USDA) to celebrate National Planting Day, a strategic initiative to increase native species plantings in communities across the country. National Planting Day celebrates the value and power of native species in restoring ecological balance to the environment, while creating greener, more beautiful communities. With a national focus on September 7 and activities happening throughout the fall season, KAB, its affiliates and partnering organizations, including the USDA and the U.S. Composting Council, mobilize Americans to plant native species of trees, flowers and plants that are suitable to their region of the country. People’s Garden thepeoplesgarden.gov Keep America Beautiful and the U.S. Department of Agriculture (USDA) announced a new collaborative effort to promote the creation of community gardens across America. The effort will focus on establishing gardens in rural and urban communities where a lack of access to fresh and healthy foods creates increased risks of food insecurity and obesity.



Educational Initiatives Waste in Place wasteinplace.org In the past two years, more than 2.5 million American students of all ages were exposed to KAB’s “Waste in Place” education curricula, sponsored by the Wrigley Company Foundation. The resource guide includes over 100 activities and enrichments for pre-K to sixth grade students that build environmental knowledge and foster stewardship, pride and individual responsibility among young people. The Waste in Place kit, designed to reinforce the concepts from the activities, includes three children’s books—“If It’s Litter,” “The Jalapeno Seed” and “Where Does Gum Go?”—the Working Together board game, playing cards, and story cards. Materials, classified by subject area and grade, were fieldtested by more than 300 educators, who provided invaluable research and information to KAB to improve and enhance KAB’s educational tools. My Clean and Green Community scholastic.com/kab As part of the Wrigley Company Foundation grant, Keep America Beautiful worked with educational publisher Scholastic to create a new KAB online resource—My Clean and Green Community— for teachers. This teacher resource section of Scholastic’s website is rich with free materials for educators to use in the classroom or other settings, including lesson plans about community gardening and beautification. Youth Advisory Council Keep America Beautiful’s national Youth Advisory Council (YAC) provides a unique opportunity for 10 high school students from across the country to participate in a service-learning and leadership development program. The Council is helping to create a framework for youth engagement with KAB, building on the model of youth leadership in KAB local and state affiliates while infusing a youth “voice” into KAB’s programs. The YAC members act as ambassadors and leaders for youth service in their respective communities and states.

Educational Initiatives Sponsor Wrigley Company Foundation

60th Anniversary National Conference Keep America Beautiful is committed to providing ongoing educational and training opportunities for its network of affiliates. Each year, KAB hosts its National Conference, which provides essential training and professional development opportunities for our local and state affiliate directors, staff and volunteer board members, which are otherwise often unavailable or unaffordable to them. The conference provides a unique opportunity for participants to expand their knowledge and share their challenges and experiences with one another. The 2014 annual KAB National Conference will take place from February 4-6, 2014, in Charlotte, N.C. 2013 Sponsors Altria Group The Aluminum Association American Chemistry Council Anheuser-Busch The Clorox Company The Davey Tree Expert Company Dr Pepper Snapple Group Illinois Tool Works Re-TRAC Connect Santa Fe Natural Tobacco Company The Sherwin-Williams Company Steel Recycling Institute The UPS Foundation Waste Management Wrigley Company Foundation


Keep America Beautiful Board of Directors Jill Scandridge* Senior Director U. S. Public Affairs McDonald’s USA, LLC

Troy Ellis Drew Becher Senior Vice President President Pennsylvania Horticultural Society Manufacturing Coca-Cola Refreshments Barry h. Caldwell* Pascal A. Fernandez* Senior Vice President Public Affairs and Communications Senior Vice President Market Information and Waste Management Consumer Research Altria Client Services Inc. Al Carey Chief Executive Officer Timothy Gardner* (Chairman) PepsiCo Americas Beverages Executive Vice President Illinois Tool Works Inc. Kathy Casso Vice President, Corporate Social Carey hamilton Responsibility Executive Director Anheuser-Busch Indiana Recycling Coalition Gregory Crawford Kim Jeffery* Executive Director Chairman Steel Recycling Institute NestlĂŠ Waters North America Inc. Carolyn Crayton Anne Johnson Founder of Keep Macon-Bibb Vice President & Principal Beautiful Resource Recycling Systems Ex-Officio Board Member Keep Macon-Bibb Beautiful Brian Kelley* Chief Executive Officer Green Mountain Coffee Roasters, Inc.

Connie Librenjak Executive Director Keep Riverside Clean & Beautiful

Officers

Gail Cunningham Senior Vice President Managing Director, Great American Cleanup

Timothy J. Gardner Chairman Thomas h. Tamoney, Jr. Secretary Rebecca Lyons Chief Operating Officer

Bill Morrissey Vice President Environmental Sustainability The Clorox Company Andy Pharoah Senior Vice President, Corporate Affairs Wrigley

Wes Schultz Professor of Psychology California State University, San Marcos Thomas h. Tamoney, Jr.* Of Counsel Day Pitney LLP

Robert Phelps Executive Director Keep Arkansas Beautiful

howard Ungerleider* Executive Vice President The Dow Chemical Company

John Rosenow Chief Executive Arbor Day Foundation

Tom Waldeck* Executive Director Keep Phoenix Beautiful

harvey P. Sass President & General Manager Diversified Brands Division The Sherwin-Williams Company

Directors Emeritus Richard D. hofmann Stephen K. Lambright A. Maurice Myers

*Member of the Executive Committee

Susan K. Foster Senior Vice President, Development Lynn Markley Senior Vice President, Brand Development Brenda Pulley Senior Vice President, Recycling



Congratulations & Thank You! Congratulations Martin Radvan and Wrigley on receiving Keep America Beautiful’s Vision for America Award. And a heartfelt thanks to Keep America Beautiful for all of the tremendous work you do to bring people together to build and sustain vibrant and clean communities. From all of the Associates at:

ŠMars, Incorporated 2013


I touch lives everywhere

I thrive on challenges

I inspire innovation

ITW proudly supports Keep America Beautiful. WE ARE ITW.

AUTOMOTIVE

Celebrating its 100-year anniversary in 2012, ITW is a Fortune 200 global diversified industrial manufacturer of consumables and specialty equipment. Our businesses serve local customers and markets around the globe, with a significant presence in developed as well as emerging markets.

TEST & MEASUREMENT AND ELECTRONICS

Learn more about ITW at: www.itw.com

WELDING

CONSTRUCTION PRODUCTS FOOD EQUIPMENT POLYMERS & FLUIDS SPECIALTY PRODUCTS INDUSTRIAL PACKAGING


UPS is proud to support Keep America Beautiful and the Annual Vision for America Dinner.

The logistics of environmental stewardship. UPS believes that the responsibility to protect our earth lies in each of us and with all of us. We have long been sensitive to our environmental impact and introduced our first electric vehicle as early as 1936. Still today, we’re committed to a number of sustainable efforts to lighten our footprint, including precise dispatch planning, the use of alternative-fueled vehicles, comprehensive recycling programs and our Carbon Neutral Program, which gives customers the option of paying a small fee to calculate and offset the climate impact associated with their shipments. What’s more, UPS supports organizations, programs and thought leaders in their efforts to protect the environment, such as the No-Idling Campaign undertaken at schools across the United States to help students breathe a little easier. By making these important investments, UPS hopes to inspire others and turn the tide to lasting change. It’s the right thing to do, and it’s a commitment that’s as much a part of UPS as our brown trucks. Environmental stewardship: at the heart of UPS. community.ups.com

© 2012 United Parcel Service of America, Inc. UPS, the UPS brandmark, and the color brown are trademarks of United Parcel Service of America, Inc. All rights reserved.


4 - Helvetica_Neue_Roman_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>?_ åç郩˙î˚¬µñøœ®ß†ü¥à¡™£¢§¶•ªº–“‘«…æ÷|ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ„˛Á¸`⁄¤‹›fifl‡°·‚—±”’»ÚƯ˘¿ '" ”‘’” $£¥ 5 - Helvetica_Neue_Italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>?_ åç郩˙î˚¬µñøœ®ß†ü¥à¡™£¢§¶•ªº–“‘«…æ÷|ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ„˛Á¸`⁄¤‹›fifl‡°·‚—±”’»ÚƯ˘¿ '" ”‘’” $£¥ 6 - Helvetica_Neue_Bold_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>?_ åç郩˙î˚¬µñøœ®ß†ü¥à¡™£¢§¶•ªº–“‘«…æ÷|ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ„˛Á¸`⁄¤‹›fifl‡°·‚—±”’»ÚƯ˘¿ '" ”‘’” $£¥ 7 - Helvetica_Neue_Bold_Italic_abcdefghijklmnopqrstuvwxyz`1234567890-=[]\;’,./ABCDEFGHIJKLMNOPQRSTUVWXYZ~!@#$%^&*()_+{}|:”<>?_ åç郩˙î˚¬µñøœ®ß†ü¥à¡™£¢§¶•ªº–“‘«…æ÷|ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ¨„˛ Á¸`⁄‹›fifl‡°·‚—±”’»ÚƯ˘¿|áéíóúâêîôûàèìòùäëïöüÿãñõÁÉÍÓÚÀÈÌÒÙÄËÏÖÜŸÑÃÕÂÊÎÔÛ ÅıÇÎ´Ï˝ÓˆÔÒ˜،‰Íˇ„˛Á¸`⁄¤‹›fifl‡°·‚—±”’»ÚƯ˘¿ '" ”‘’” $£¥ 8 - 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Altria's companies are working to reduce our environmental impact and safeguard the natural resources on which we depend. We are actively engaged in promoting sustainable agriculture, reducing packaging and preventing litter from our products. Engineered wetlands at the Philip Morris USA facility on the James River protect water quality and wildlife habitat. Our employees like to get involved, too, donating thousands of volunteer hours to environmental causes in their communities. Altria salutes Keep America Beautiful and the 28th Annual Vision for America Award Dinner.

Take a closer look at ALTRIA.com © Altria Group, Inc. 2013


Environmental Solutions put green results right at your fingertips.

As a proud supporter of Keep America Beautiful, Waste Management congratulates Wrigley for receiving KAB’s 2013 Vision for America Award. Green Cheers to you!


®™ The DOW Diamond Logo, Solutionism and design are trademarks of The Dow Chemical Company © 2013

SolutionS in action.

the Dow chemical company salutes Wrigley for putting its principles in action and demonstrating that driving awareness of sustainable behavior at work can help lessen the impact of everyday business operations on the planet. congratulations for the recognition you are receiving this evening. You are helping to build stronger, more sustainable communities and inspiring others to Keep america Beautiful. together, the elements of science and the human element can solve anything. Solutionism. The new optimism.® www.dow.com


Healthy Lifestyles & Healthier Communities Nestlé Waters North America Salutes Martin Radvan and Wrigley for its Sustainability Vision. The availability of healthful beverages is more important than ever, and Nestlé Waters North America provides Americans with an unrivaled portfolio of bottled waters and teas.

www.nestlewatersnorthamerica.com

© 2013 Nestlé Waters North America Inc. 900 Long Ridge Road, Stamford, CT 06902


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Xerox is proud to celebrate Keep America Beautiful. xerox.com 1-800-ASK-XEROX ©2013 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® are trademarks of Xerox Corporation in the United States and/or other countries.

Changing. Together.®

For everyone who cares about kids. Fruit in every Happy Meal®. When the subject is kids, it involves all of us. We’ve been working on kids’ well-being for years, and today it’s led to a few more changes. For example, fruit is now included in every Happy Meal we serve. And with a new, kids’ size portion of fries, we’ve reduced the calories in our most popular Happy Meals by an average of 20%. Several years ago, we reduced the trans fat in our fries to 0 grams per labeled serving. And by 2015, we plan to have reduced sodium by 15% across our national menu of food products. For 58 years, we’ve known that our job is constantly earning our customers’ trust. When it comes to kids, we wouldn’t have it any other way. mcdonalds.com/changing © 2013 McDonald’s.


As a proud sponsor of Keep America Beautiful, The Clorox Company congratulates Wrigley for receiving KAB’s 2013 Vision for America Award.

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of good. Allstate is a proud sponsor of the 28th Annual Vision for America Award Dinner to benefit Keep America Beautiful. Š 2013 Allstate Insurance Company

Commitment you can count on J.P. Morgan congratulates Martin Radvan and the Wm. Wrigley Jr. Company for their dedication to helping Keep America Beautiful. jpmorgan.com

Š2013 JPMorgan Chase & Co. All Rights Reserved. JPMorgan Chase Bank, N.A. Member FDIC.

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Vibrant communities. Bright future. Sherwin-Williams is a proud sponsor of Keep America Beautiful’s 2013 Vision for America Award Dinner

Ask Sherwin-Williams.™ | sherwin-williams.com ©2013 The Sherwin-Williams Company.


Help us transform public spaces into beautiful places by donating your car today! Visit kab.org/car_donation


THANKS TO MARTIN RADVAN FOR GIVING US THAT GOOD CLEAN FEELING ... NO MATTER WHAT.

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LINKS: CR_W NAME: WR0913A_KAB_MartinRadvanR2.indd PATH: Studio410:Volumes:Studio410:_Work_In_Progress:Wrigley:Corporate:K- ENERGYBBDO AB_MartinRedvan:Keylines:Final:WR0913A_KAB_MartinRadvanR2.indd FONTS: Minio TI COLOR: 4C_Bleed E O F INKS: Cyan, Magenta, Yellow, Black NAL CON BLEED: 7” x 4.5” TRIM: 6.75” x 4.25” CHARLOTTE, LIVE: None NORTH CAROLINA ACTUAL SIZE: 6.75” x 4.25” SCALE: 1” : 1” PRINTED AT: None FPO: No

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JOIN US

This ad prepared by Studio 410 for EnergyBBDO

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Energy BBDO congratulates Martin and Wrigley for their commitment to Keeping America Beautiful.

FEBRUARY 4 - 6, 2014 EDUCATE, INSPIRE & EMPOWER


Thank you Wrigley and Mars


KEEP AMERICA BEAUTIFUL

we work to build and sustain vibrant communities that are socially connected, environmentally healthy and economically sound

WE BELIEVE people and places are profoundly connected thriving communities are rooted in individual responsibility and action lasting change happens when people work together


Keep America Beautiful 1010 Washington Boulevard Stamford, CT 06901 kab.org


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