In addition to providing funding through their generous national sponsorship donations, the 2012 Great American Cleanup Category Exclusive National Sponsors leveraged their partnership with Keep America Beautiful through activation programs.
Nestlé® Pure Life® Purified Water
The Dow Chemical Company
Solo Cup Company
Nestlé® Pure Life® Purified Water was a National Sponsor of the GAC for the third year. The top 25 state and local affiliates that collected the most PET bottles for recycling were awarded $1,000 each for a Nestlé® Pure Life® PET Recycling Award. Nestlé Waters also provided over 2 million bottles of water to keep busy volunteers hydrated.
For the fifth consecutive year, The Dow Chemical Company marshaled its employees to participate in 59 service projects including “trash bashes,” hazardous material collections, river, beach and bayou cleanups, tree and flower planting, invasive plant removal and recycling programs nationwide. Dow also piloted the “Dow College Cleanup Program” to engage college students in mid-Michigan to improve their communities. Grants to local KAB affiliates and like-minded organizations further supported Dow’s commitment.
Returning as a fourth-year sponsor, Solo Cup Company provided grants to KAB affiliates for grassroots education about the proper disposal of foodservice packaging. In addition, Solo donated Bare™ by Solo® cups and plates–made with renewable and recycled materials–to affiliates across the country, providing an environmentally preferable alternative to traditional singleuse food service products. Hundreds of Solo volunteers also created and implemented community improvement events near a number of its facilities.
Keep America Beautiful would like to also thank Great American Cleanup Promotional, Educational and Retail Partners. Promotional Partners
Educational Partner
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