January 2024 by Flagstaff Business News

INSIDE THE JANUARY 2024 ISSUE: Run Flagstaff Named Among Top Running Stores p. 3

Sedona Spa Floats Away Stress p. 10 Hockey Community Rallies Around Sick Child p. 12

303 BnB Treats Guests to Spacious Rooms, Full Breakfasts p. 4

Fat Olives Chef John Conley Opens Fat Bagels p. 13

New Jacks Football Coach Seeks Small and Big Wins p. 6

Rolling into the New Year PinDrop Travel Trailers wants to provide a better camper, create jobs, improve a rural economy

By Bonnie Stevens, FBN

n the road back home from Montana, Tim and Ruth Ellen Elinski of Cottonwood had a revelation. “We should start a business manufacturing these travel trailers,” said Ruth Ellen to her husband, referencing the camper Tim built from scratch that was rolling behind them in tow.

“It got such rave reviews from other travelers on the road,” Tim explained. “At that point, it was just a matter of coming up with a name and jumping in,” he said. And jump in they did. That was five years ago, and since then, they’ve developed the PinDrop Travel Trailer, a solar-powered, lightweight micro camper constructed in a tight shell made for off-road travel, off-grid living

and self-contained camping. “It has a super insulated cabin with a queen-sized mattress, and we put a lot of design into the kitchen,” said Tim. “It’s a rear-hatch camper, just like the old teardrop-style design, but our kitchen pulls out, so you find yourself standing in a U-shaped galley. You’ve got a two-burner stove, cold food storage options, a deep stainless-steel sink, music and lights.” “The galley kitchen is probably the biggest draw because it makes preparing meals easy with all your common

kitchen cooking needs accessible out on the road,” added Ruth Ellen. Tim got the idea for the prototype when their 1952 Happy Home camper was on its last wheels. By the time the pandemic hit, the Elinskis were just gaining momentum with what they considered their “better” camper. “People didn’t know about us yet, but I do think that was a real opportunity for us because many decided they wanted to get out of the house and into the middle of nowhere,” said Ruth Continued on page 28

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Buckle Up for 2024: Artificial Intelligence is Vastly Accelerating Small Business Efficiency Is ChatGPT joining mainstream America faster than humans can manage it?

In a Flagstaff coffee shop, Bloom Facilitation founder Sharon Tewksbury-Bloom demonstrates the speed and ease of using artificial intelligence app ChatGPT for social media posts. Photo by Bonnie Stevens

January 2024 | Issue 1 Volume 17

By Bonnie Stevens, FBN

rapped in soft throws and sipping warm lattes, five women business owners gathered on overstuffed couches in a Charleston, South Carolina, beach house in October to mastermind strategies for overcoming challenges and positioning themselves for 2024. Their expertise spanned real estate, finance, marketing, business leadership and energy healing. Ideas were flowing like the gentle waves rolling to shore just outside the home. However, all motion stopped inside with the task of creating online content to promote the services of the spiritual healer, Claire (not her real name). That’s when the group leader invited in another

guest to have a seat on the sofa: ChatGPT. Jaws dropped, eyes grew wide, and spines straightened to attention as artificial intelligence rolled up its sleeves and got to work like a well-informed copywriter. Faster than the women could process and without coffee, artificial intelligence poured out a steady stream of lyrical language to beautifully populate Claire’s website. “By brainstorming words and phrases associated with mindfulness, intuition and spiritual journeys, and typing them into ChatGPT, the app immediately generated copy that not only sounded as if it had been carefully and professionally crafted, it accurately described workshops that this individual provides and also explained how Continued on page 29

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Vince Sherry is co-owner of Run Flagstaff with his wife, Sarah. Photos by Austin Corbett

Run Flagstaff Ranked Among Nation’s Top Running Stores

By Peter Corbett, FBN

lagstaff has a growing reputation as an elite running community, so it should be no surprise it has one of the nation’s top running stores. The Run Industry Association honored Run Flagstaff as a Top 50 Running Store at an industry event in Austin, Texas, in late November. Close to 500 stores were evaluated for the honors. The association examined each store’s community impact, employee benefits and career opportunities. The businesses were also evaluated by a secret shopper and graded on in-store experience. Run Flagstaff sells running shoes, apparel and all the gear and nutritional boosts to keep runners in motion for training and racing. The 1,200-square-foot store is on Route 66, roughly

a block east of San Francisco Street. “Flagstaff is one of the foremost running destinations in the U.S.,” said Vince Sherry, Run Flagstaff co-owner with his wife, Sarah. “We have a great community that has shown us a lot of support over the years. In turn, we do our best to give back and elevate the running experience in Flagstaff and Sedona.” A running store may seem like an anomaly in a city of 77,000 residents, but Flagstaff has grown into a hub for high-altitude endurance training with a vibrant running community. It is home to the Center for High Altitude Training on the Northern Arizona University campus. Trails in and around Flagstaff are bustling with local and visiting runners. “In the West, there are three major running markets: Eugene (Oregon), Boulder (Colorado) and Flagstaff. I’m sure they’d all Continued on page 31

Jeevan Jain-Cocks, a new Flagstaff resident from Chicago, tries out running shoes on a Run Flagstaff treadmill.

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Full House 303 BnB spoils travelers with luxury amenities and relaxed, home-style experience

By Bonnie Stevens, FBN

im Davis knows hospitality. Born in Texas, she spent the summers on her family’s dude ranch near Santa Fe, New Mexico, where she grew up waiting tables, cleaning dishes and cabins, and saddling up horses for trail rides. “I love to meet people from all over the world,” she said. Her career has included managing events for Marriot properties in Newport Beach and Scottsdale. Don “Woody” Woodin, her business partner and husband, owned a construction company and personnel business in Santa Fe, where the two met. They realized they could bring complementary skills to the Bed and Breakfast table; Woody excels at design and construction while Kim enjoys cooking and taking care of guests. Before coming to Flagstaff, they owned and operated a 19-room seasonal Bed and Breakfast in Ouray, Colorado. It was not uncommon to prepare breakfast there for 50 to 60

Comfortable cushions on spacious verandas invite guests outside for a mountain view. Courtesy photo

guests. In the meantime, Woodin remodeled their winter home in St Augustine, Florida, which they managed as a short-term rental property. After selling the Inn and the St. Augustine home in 2020, they landed in Flagstaff and purchased the 4,300-square-foot home at 303 W. Juniper Ave., about a mile from the historic downtown and three blocks from Buffalo Park. They were familiar with the city, as they had lived here before when Davis opened the Chick-fil-A restaurant on Milton Ave., as market-

ing director. To be licensed as a bed and breakfast in Flagstaff, operators are required to live on the property. They completely remodeled the house to create the 303 BnB Inn Flagstaff: four rooms with ensuite baths and an apartment for themselves. The largest room (the Blue Room) can accommodate four people, and the entire property can comfortably sleep 10 guests. “The BnB Inn Flagstaff is an adult-only property (ages 15 and up), Continued on page 26

Woody Woodin loves building. Kim Davis loves hospitality. Together, they have created the 303 BnB Inn Flagstaff, where travelers fill up their calendar year-round. Photo by Bonnie Stevens

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NAU Names Brian Wright to Lead Lumberjack Football The Jacks’ 31st head football coach applauds daily wins while keeping his eye on the championship

By Ava Nichols, FBN

orthern Arizona University’s President José Luis Cruz Rivera and Intercollegiate Athletics Vice President Mike Marlow have formally introduced Brian Wright as the school’s 31st head football coach. Wright joins NAU’s program after spending four years at Division II Pittsburg State University in Kansas. There, he led the Gorillas to a 23-3 record across two seasons, winning consecutive Mid-American Intercollegiate Athletic Association (MIAA) titles. He also was named the 2022 MIAA Conference Coach of the Year. Marlow spoke about the search to find a candidate with head coaching experience, a play-calling resume and experience at the Football Championship Subdivision (FCS) level. “And then the bonus at the end of the day, beyond just the FCS experience, was the fact that he has coached in this league [Big Sky Conference]. That was very important,”

Marlow said in early December. “So, all of those things and others kept coach Wright as our top candidate at the beginning, our top candidate throughout, and our top candidate here today.” Wright spent time as offensive coordinator and quarterback coach at Toledo and Florida Atlantic. He went 5-0 as an interim head coach at Florida Atlantic in 2013. Wright also coached at Montana State and Youngstown State of the FCS. As the offensive coordinator at Montana State for two seasons, he led the Bobcats to consecutive Big Sky Championship titles in 2010 and 2011. The Bobcats only had one loss in 2010; a loss that happened to be in the Walkup Skydome against the Lumberjacks, 34-7. After that game in 2010, the city of Flagstaff left an impression on Wright. “I remember getting on our team bus and driving out of here and say-

Brian Wright speaks to donors, staff, media and his family in the NAU High Performance Center. Photo by Ava Nichols

Continued on page 24

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Northern Arizona High School Athletics Affected by National Referee Shortage By Ava Nichols, FBN

Some of that has got to do with salary, travel can be difficult, particularly in our region, and then the hardest orthern Arizona high school thing is parents, kids, coaches – athletic directors are working diligently to ensure games can they’re disrespectful.” Flagstaff already has a low number still be scheduled, despite a national of officials. When schools have to pull referee shortage. They say this may result in rewriting policies and having officials from other metro areas, they a significant financial burden on their have to pay the mileage, which can cost $300-$400 per game. respective schools. “And if it’s a junior varsity game or Athletic directors are the liaisons between the school and referees. This a freshman game, then we as a school means they inform referees about the absorb it,” Brandel said. “If it is a varoperational aspects of the school and sity game, then those miles are tacked also protect them from any adversari- on to the state. And then at the end of each season, we divide those out and al fans or participants. everybody pays. That was created as a Flagstaff High School Athletic way to not penalize rural schools.” Director Jeannine Brandel was an Coconino High School Athletic official for the Arizona InterscholasDirector Eric Freas passes out cards tic Association (AIA) and currently serves on the AIA board, representing with instructions to a sportsmanship course for parents. He also uses his the Grand Canyon Region. She, and others, attribute the lack of officials to discretion to review red cards, which three key factors: aggressive fans, high- signify the highest in-game penalties a player, coach or team can receive er paying job opportunities elsewhere and may result in punishments and a lack of new, young entrants. such as longer penalty time-outs for “The pool of officials really has individual players, removal from the gotten much smaller because a lot of game or being barred from the next those people are retiring out,” Brangame or more. del said. “There aren’t new kids or new people just dying to be officials. Continued on page 24

The officials team clarifies a rule with Coconino soccer players Marco Medina and Liam Thayer before the start of the second half. Photo by Ava Nichols

JANUARY 2024 // Flagstaff Business News

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Business Woman FBN

of the Month

Floating Anxiety, Depression, Pain Away Sedona’s Rene Russell helps others reduce stress with her True Rest Float Spa

By V. Ronnie Tierney, FBN

here have been a lot of theories floating around about the best way to get some good rest, but Reduced Environment Stimulus Therapy (REST) just might have emerged as the perfect modality. In her quest to find a place or thing that could ease the pain of loss, True REST Float Spa Sedona owner Rene Russell found it in floating in a Pod (an extremely large tub with a lid) filled with skin-temperature water mixed with a conglomeration of 1,000 pounds of Epsom salts, 40% magnesium – a recipe that has more salt than the Red Sea and creates buoyancy like that of floating on air. “I did everything I could think of to deal with the grief of losing my son,” said Russell. “Nothing worked as well as floatation therapy. You literally feel like you’re floating in space, you don’t even feel the water. This helped me to work things out in my head and because floating has been proven to reduce the stress hormone cortisol, it has helped release the negative emotions that I was feeling such as anxiety and depression.” Though Russell and her husband were born and raised in Chicago, they visited Sedona often through the years and eventually purchased a summer home in the Red Rock Country. “I love Sedona and have been coming here since I was a baby because my grandparents lived in Phoenix,” she said. “I even have a picture of me as an infant in front of the Chapel of the Holy Cross.” The couple decided to make the move from Chicago to their Sedona home in 2007. In 2015, Russell took the plunge and purchased the franchise for True REST Float Spa in Sedona. “Before that time, I would drive down to Tempe to float. That is where True REST Float Spa started. They have 50 franchises right now and eight are under construction. They are located coast to coast as well as in Canada.” The salt and magnesium in the water helps relieve pain, especially arthritis, she says. “Also, floating helps me sleep better. I had terrible insomnia and absorbing the magnesium from the salt really helped.” The near-weightless environment

of floating allows muscles and joints to relax. Russell says it increases blood flow and helps repair muscle tissues. “It is especially beneficial for those with injuries or chronic pain. Some people have said it’s like floating in space.” “I work with people to decrease anxiety and strengthen their nervous systems,” said Empowerment Coach and Perception Reflection owner Emily Wade. “True Rest Float Pods are the perfect place to find peace, whether you are a seasoned professional looking for your own self-care or helping a client find an opportunity for peace and quiet in their hectic lives.” Each Pod contains about 180 gallons of water in a private suite, so a bathing suit is optional. Most people float for about 60 minutes, but two-and-a-half hour floats are available. Music also is offered. And, because of the high amount of salt, the float pod is a germfree environment, said Russell. True Rest Float Spa Consultant Karely Tautimer has worked at the Sedona location for almost a year. “This has really been an enlightening experience. The whole healing process is amazing to observe. I see people come in and they’re not in a good mood and then see them walk out with a big smile on their face. That’s my favorite part of my job. Everyone should try it at least once. It’s really helpful for pain and relaxation.” Also available with each float is an aromatherapy 94% oxygen bar with six scents to choose from. “Clients can breathe for 10 minutes after floating,” said Russell. The success of the Sedona location has inspired her to purchase another Franchise in Las Vegas. “My husband, Chuck, runs that location.” Deb Schindele of Tribe Wellness Group says that True Rest Float Spa is an amazing “super” stress reliever. “It has been a life saver for me! I’ve been floating daily for several years. It’s become a non-negotiable part of my self-care.” FBN

True REST Float Spa Sedona owner Rene Russell encourages clients to add floating to their self-care routine. Photos by V. Ronnie Tierney, Fresh Focuses Photography

The Sedona location for True REST Float Spa is located at 1910 AZ-89A, #101. For more information, call 928-284-8668.

Russell says this oversized tub holds 180 gallons of water with a higher salt content than the Red Sea. “You literally feel like you’re floating in space, you don’t even feel the water.”

JANUARY 2024 // Flagstaff Business News

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Flagstaff Hockey Community Rallies Together to Help Child Battling Cancer

By Ava Nichols, FBN

midst financial challenges to building a new ice rink on campus, Northern Arizona University’s Division Three Hockey Team raised over $3,000 for a local referee’s 3-year-old son, Owen, who is fighting liver cancer. Matthew Sabicer is an on-ice referee and youth coach who plays in an adult hockey league in Flagstaff. The challenges his family is facing throughout Owen’s cancer battle prompted the 28 roster players and four practice players of the NAU Ice Jacks to donate all proceeds from their first game to them. In addition, the local hockey community rallied together to raise more than $20,000 for Owen’s GoFundMe account. Meanwhile, the Ice Jacks alumni network also opened its arms to help the toddler. One hockey alum is a tissue and blood match for Owen and offered to donate a piece of his liver. “Three other former NAU Ice Jacks agreed to take time off of work [to help the family], and Adam Vasquez was going to provide a location for the donor to stay in,” said Division III Head Coach Jacob Smets,

who played on the team from 20112014. “So basically, it was a huge effort from former NAU hockey players.” Just before the surgery was set to occur, the family found out there was a deceased donor. Now, Owen is up against another battle that includes chemotherapy and rehabilitation post-surgery. Despite the challenges, Owen keeps fighting. Team Captain Kai Piper explained that the team hopes to see Owen on the ice one day. “Owen embodies everything it is to be an Ice Jack,” said Piper. “He’s a fighter. He given everything he can. It’s just really motivational to see everything that he’s gone through and how he’s pushing through it.” Smets says that the team working together to support Owen goes beyond skill level on the ice; it builds a culture that gives back to its community. “The selflessness of the former players, four in total, willing to give a place to stay, time off work, but most importantly, an active liver, really goes to show the caliber of human beings that we’re trying to bring into our club and we’re trying to nurture in our club,” Smets said.

Matthew Sabicer, a local hockey referee, shares a moment by the sea with his 3-year-old son, Owen Sabicer, who has been battling liver cancer. Courtesy photo

This is not the only time the team has faced adversity. Last season, the team was rocked by news that a player’s sister died unexpectedly. “Not everybody gets to hear the day to day of everything that’s going on behind the scenes, but it’s great to see

that all of our guys are taking care of each other,” Smets said. Piper said the decision to support Owen and his family was a “no-brainer.” “From my perspective, I definitely think it’s beneficial for the boys to see,” Piper said. “There’s a lot of people out

there who have it a lot harder than we do. We’re in a fortunate position, so we just want to give back to those who need it.” The team has a check ready for the Sabicer family when they get back to Continued on page 30

JANUARY 2024 // Flagstaff Business News

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// COMMUNITY PROFILE // BY V. RONNIE TIERNEY, FBN

John Conley Creates Fat Bagels Flagstaff restaurateur is cooking breakfast

reg Klause was living the good life in New Jersey, semi-retired and working a few days at a local ski resort during the winter season until a phone call buzzed in from his good friend, Chef John Conley. “Hey Greg, how would you like to come to Flagstaff and run my new restaurant, Fat Bagels,” said Conley, as Klause recalls. After pondering the question for a few moments, Klause said, “Yes!” “I just couldn’t resist a good opportunity,” he said. “I love a good authentic New York kettle-boiled bagel, it’s part of the reason I love New Jersey. It’s great to bring a little of that cuisine out West.” Located on Route 66 near Conley’s other two restaurants, Fat Olives Pizzeria and Italian Kitchen and Salsa Brava, the new eatery has a drive-thru window as well as in-house dining. Conley’s Director of Operations Kaiti Dupuy says Flagstaff is in need of a restaurant like Fat Bagels. “We have a really great product but above that, the people that work here are fantastic. The

entire group has been nothing but phenomenal.” Long-time Flagstaff residents Northern Arizona University (NAU) Retired Professor Arnold Johnson and his wife, Ann, attended Fat Bagels’ pre-opening and were impressed. “It has a really good vibe. I had two bagels, a salt bagel with cream cheese and another with the lox schmear, it was very delicious.” Schmear is a Yiddish word referring to the spread that goes on a bagel. The list is long for bagels and schmears, including vegan cream cheese and gluten-free options. The menu also offers breakfast burritos made with organic cage-free eggs, which are offered all day, plus a variety of salads. Conley has become bit of a local celebrity since he appeared on the Food Network in three episodes of “Diners, Drive-Ins and Dives.” He also has joined Guy Fieri on “Guy’s Grocery Games,” a reality-based cooking television game show. Last year, Conley set out on a

mission to visit and cook at bagel restaurants from coast to coast. “This has been a dream since I was a child, working at a deli when I was 13 years old. I’ve always had a love for bagels. We’ve done our homework, and this is as old-world New York malt kettle-boiled bagel as you can get.” “How does John keep doing it?” wonders NAU-TV General Manager Mitch Strohman. “I walked into Fat Bagels and was instantly teleported to a New York bagel shop by the wonderful scent of his fresh bagels. How many bites did it take to know John’s bagels were the real deal? Exactly 0.5. My first Fat Bagel was a garlic beauty with chive schmear and I have since gone back and tried seven different bagels.” Klause confirms that all bagels are made from scratch. “We boil, roll, proof and bake them,” he said. “Some of these bagels have been sitting in the proofer for three to five days, which makes them crisp, chewy and wonderful. They are truly East Coast-style and they are fat. We are sparing no expense.” Still in the product-testing mode, Klause says they hope to make ancient

Fat Bagels owner John Conley and his son, Adam, spend time together in the new restaurant. Photo by V. Ronnie Tierney, Fresh Focuses Photography

grain bagels and possibly pumpernickel raisin and blueberry bagels. “I’m really glad something like this has come to town, especially in east Flagstaff,” said Nackard Pepsi Business Development Manager

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Don Scheid. “The bagels were really flavorful. I had the garlic and the California and I would recommend it to everybody.” Conley was born and raised in

JANUARY 30, 2024

Continued on page 30

Flagstaff Business News // JANUARY 2024

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// BUSINESS CENTS // BY BONNIE STEVENS, FBN

Where is Your Landslide Hiding?

n a hike into the McDowell Sonoran Preserve in Scottsdale, the landscape is populated with native inhabitants of cholla and saguaro. But about two miles from Tom’s Thumb Trailhead, a pile of rubble joins the scene with balancing boulders, mushroom-shaped formations and a massive submarine rock that hangs over a desert grotto, often flooded by summertime thunderstorms. The Marcus Landslide was discovered when it caught the eye of two college students who were paying attention to the changes in their surroundings. Upon investigation, they learned that environmental factors including water, ice and rain primed an uphill slope for a dramatic shift about 500,000 years ago. The resulting landslide moved “enough material to fill six ASU Sun Devil Stadiums,” according to the Arizona Geological Survey, as reported on the University of Arizona Science webpage. The change was dramatic, and with the help of interpretive signs, hikers can see where the debris came from and the pocket that was scooped out of the granite hillside above in the McDowell Mountains. However, without interpretive signs, the landslide can remain

unnoticed, hidden in the rocky terrain. The start of the new year is a great time to investigate our own hidden landslides. What forces may be priming shifts in our own surroundings? Are there elements seeping into our professional environment that are laying the groundwork for change? If so, how can we best prepare ourselves for the new landscape so that we may embrace the opportunities that expose themselves with it? With each new year, I like to celebrate the changes that helped me achieve goals over the past year – the new people, opportunities, locations and miracles that fed my spirit, inspired my path and enhanced my business. I believe most of these changes happened because of intentions made at the beginning of the year that put plans in motion and set up a landslide into new territory. This happens by paying attention and moving in the direction of our passions. World-renowned archeologist Zahi Hawass changed the course of his life when he discovered a small statue of Aphrodite, the goddess of love and beauty, buried in the sand for thousands of years. In that moment,

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The change caused by the Marcus Landslide was dramatic, and with the help of interpretive signs, hikers can see where the debris came from and the pocket that was scooped out of the granite hillside above in the McDowell Mountains. Courtesy photo

he fell in love and began to put plans in place to study, explore and follow his passion. His landslide had the power to move massive boulders and tons of sand to open the mysterious world of ancient Egypt for all of us. You can hear from this dramatic storyteller and

Studio

extraordinary scientist on Zonie Living at StarWorldwideNetworks.com. Award-winning restaurateur Lisa Dahl’s landslide carried her to Sedona. She turned her overwhelming grief for her son, who loved cooking with her, into inspiration for a culinary empire

in a region that she says “called” to her. Today, she owns and operates six restaurants in the Red Rock Country and is the third largest employer in the Sedona area! You can hear her story and tour her Cucina Rustico Italian Continued on page 29

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Northern Arizona Healthcare Medical Group Welcomes Psychiatrist Alyssa Norman

orthern Arizona Healthcare (NAH) is introducing Alyssa Norman, M.D., to the community, as Flagstaff Medical Center’s Behavioral Health Services newest psychiatrist. Dr. Norman treats in-patient psychiatric conditions, which include depression, anxiety, PTSD, mood disorders and more. “We are pleased to welcome Dr. Norman to NAH’s Behavioral Health Services in Flagstaff; adding a new provider in behavioral health helps us serve the community in this important area of health care,” said Northern Arizona Healthcare CEO Dave Cheney. “We know that mental health is an important issue in Flagstaff, and Dr. Norman is a trusted provider who will help the community with her dedication and commitment to care.” Norman believes that she can provide the best level of care during her one-on-one time with her patients where she can collaborate on individualized care options. She develops customized treatment plans based on a collective consensus between her patients and their families. Dr. Norman earned her medical degree from the Jacobs School of Medicine and Biomedical Sciences in Buffalo, New York, and completed her residency in general psychiatry at the University at Buffalo. She gained experience working in various treatment settings, including a variety of specialty inpatient units,

Alyssa Norman, M.D.

multiple outpatient clinics and one of the busiest psychiatric emergency rooms in New York State. She is board certified with the American Board of Psychiatry and Neurology. FBN NAH’s Behavioral Health Services offers a full range of hospital-based inpatient and outpatient services for adolescents, adults and seniors. To learn more about FMC’s Behavioral Health and Psychiatry services, please visit https://www.nahealth.com/ behavioral-health-and-psychiatry/.

Flagstaff Ushers in the New Year with the Weatherford Hotel’s Great Pinecone Drop

ireworks lighted the night as thousands of revelers joined in singalongs and shouted out the countdown to 2024 at the Weatherford Hotel’s annual New Year’s Eve Great Pinecone Drop in historic downtown Flagstaff. “We are so honored that this event has become a Flagstaff tradition and that it brings together locals and visitors in the spirit of goodwill, joy and hope for the New Year,” said Henry Taylor, who owns the Weatherford Hotel with his wife, Pamela “Sam” Green. Weatherford Hotel Host, Front Desk Clerk and Clock Repairman Seth Brown was on the rooftop helping with the lowering of the Great Pinecone. “Welcoming in the New Year with that many people is extraordinary,” he said. “I’ve gone to the Great Pinecone Drop before, but being up on the roof of the hotel gives you a sense of just how many people there are and how we all were looking forward to the New Year.” Green estimates that more than 12,000 people attended the New Year’s Eve event to ring in 2024. Courtesy photo The Great Pinecone Drop started on Dec. 31, 1999, to honor the Weatherford’s first century. The Victorian building opened as a hotel on Jan. 1, 1900. “It is so much fun for us to see everyone come out for the Great Pinecone,” said Green. “We are humbled by how much attention it has received through the years and how many wonderful memories have been created around the celebration.” FBN

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“Eagle Sun,” by Oliverio Balcells, is a proposed sculpture for the Indigenous and Multi-Cultural Representation Project. Courtesy photo

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New Public Art, Beautification Projects Planned for 2024

By Jana Weldon

he City of Flagstaff’s Beautification, Arts and Sciences is starting the New Year strong, anticipating the completion of more than 18 art and beautification projects in 2024. From large endeavors like Aspen Niche and the Indigenous & Multi-Cultural Representation sculpture exhibition, to smaller undertakings like art wraps, murals and community gardens, these projects – by, for and of the community – will continue to shape the city’s identity and character while promoting creativity and connection. This spring, construction begins on the much-anticipated Aspen Niche. Located across from the Orpheum Theater and nestled between Century Link and Pay-N-Take, the space currently serves as the entrance to Century Link’s parking lot. Many improvements will be added to this entry. First and foremost, the chain link will be removed and replaced with an artistic cut metal fence and gate. A sidewalk expansion and colorful bike racks are also planned. Together, these features add vibrancy to a previous dead zone on Aspen Avenue. Arresting artworks in steel and stone by emerging and established artists like ReFab Revolution, Lance Yazzie, Oliverio Balcells and Gedion Nyanhongo will delight and engage visitors at the Elizabeth “Liz” C. Archuleta Park. Five large-scale sculptures will reflect symbols of diverse cultures, whether it be an eagle or a tree of life. The exhibition hopes to prompt conversation, interaction and appreciation. As a partnership between the City of Flagstaff and Coconino County, this annual event will solidify the park as an outdoor sculpture venue in Northern Arizona. The project began as a conversation between the City of Flagstaff Beautification, Arts and Sciences and Indigenous Initiaves programs. Building on the success of previous traffic signal cabinet art wraps, the City of Flagstaff will expand this initiative in 2024 – creating art canvases out of plain utilitarian cabinets to enhance the visual landscape. 2024 marks the

fourth phase of this program that features colorful digital art by local artists at various locations throughout the city. At least three new locations will be determined based on safety, city ownership, and pedestrian, bike and/or car visibility. For the first time, Arizona Public Service (APS) is permitting the city to wrap select APS electrical cabinets for the fourth phase. Artists of all levels are encouraged to submit proposals that will be reviewed by neighborhood-comprised selection panels. Like all beautification and public art projects, this program is funded by the dedicated Bed, Board & Beverage tax. A Call-to-Artists will open in early 2024. Artists, community members, non-profits, schools and local businesses are encouraged to apply for a Beautification in Action (BIA) grant. This biannual grant program awards up to $4,500 for streetscape art and beautification. Projects that enliven and revitalize the urban environment can take the form of community gardens, neighborhood paths, benches, sculptures, murals and more, creating joyful encounters for Flagstaff residents and visitors. Thanks to increased outreach in 2023, the number of applicants doubled this past fall. Upcoming projects include a community orchard at Bushmaster Park, five Little Free Libraries in Sunnyside, a wildflower maze at Willow Bend Environmental Education Center, and a large-scale mural that captures the region’s beauty and diversity at the Flagstaff Habitat ReStore. The deadline to apply for a BIA grant is March 15 and September 15. Approval of designs for artwork to be installed at the Murdoch/Southside Park and Switzer Canyon Roundabout is also planned in 2024. Finally, Beautification, Arts and Sciences will continue its partnership with Creative Flagstaff to support the arts and sciences non-profit sector with operating and project grants totaling $400,000 as well as providing support for Creative Flagstaff’s new ARTx festival in May. FBN To learn more, visit flagstaff.az.gov/621/Beautification-Arts-Sciences. Jana Weldon is the Beautification, Arts & Sciences program manager for the City of Flagstaff.

JANUARY 2024 // Flagstaff Business News

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The Transformative Role Exercise Plays in Recovery

By Roy DuPrez

ith the new year upon us, many people will embark on a path of sobriety. One aspect that plays a key role in sobriety during this time of the year is creating an exercise routine. Doing so helps the person create a healthy plan they can stick with to regain their health after addiction. Let’s look at how exercise plays an important role in a person’s sobriety and can help them stay on their recovery path for the new year.

RESTORING PHYSICAL AND MENTAL RESILIENCE

Regular exercise is a key aspect in the recovery process. Creating an exercise routine, and sticking with it, aids the body in its path to restoration after months, years or decades of substance abuse. Substance abuse often takes a toll on the person’s health, affecting internal organs, mental health, and their overall physical health. Engaging in a physical exercise routine helps strengthen and repair the body, promoting the healing process for damaged tissues and organs. Exercise also has many positive effects on a person’s mental health, providing a natural way to deal with

anxiety, stress and depression. All are common issues people in recovery face. The endorphins released during exercise act as a natural mood enhancer, which contributes to increased mental positivity. As people begin seeing and feeling the positive aspects of exercise, they will be better equipped to face the many challenges of sobriety.

ESTABLISHING A HEALTHY ROUTINE

One challenge many people in recovery face is the need to create a new routine to provide structure in their daily lives. Exercise helps this goal by offering structured activity that can help fill the void left by substance abuse. Through the incorporation of exercise in the person’s daily schedule, they can create a positive routine that supports the commitment they have made to staying sober. The discipline required to stay with an exercise routine also transfers over into other aspects of daily life. The structure that a consistent exercise routine provides can help people in recovery better manage their time and contribute to a sense of achievement, which helps them stay on their journey of recovery.

BUILDING A POSITIVE COMMUNITY THROUGH EXERCISE

Exercise, particularly when done with friends or a group, provides opportunities to build friendships and a sense of community. Many people in recovery enjoy the team aspect of physical activity. Whether through sports teams, workout friends or group classes, the friendships formed during exercise can build a strong support system. The social aspect exercise provides helps people build relationships that help with any feelings of isolation that can be a trigger for a relapse. By building a support network through exercise, the person will reinforce their sense of accountability, which is essential in the recovery process. Exercise is a positive way for a person in recovery to address their physical, mental and social well-being. By embracing an exercise routine, the person will enhance their overall physical health and mental resilience. As the new year begins, considering an exercise routine that you can maintain will help you create balance in your life and a sustainable change that you can experience for a lifetime. FBN

Active outdoor sports are part of the curriculum at Back2Basics. Courtesy photo

Roy DuPrez, M.Ed., is the CEO and founder of Back2Basics Outdoor Adventure Recovery in Flagstaff. DuPrez received his B.S. and M.Ed. from Northern Arizona University. Back2Basics helps young men, ages 18 to 35, recover from addiction to drugs and alcohol.

males ages 18-30 with substance abuse issues looking for a positive and meaningful life. In our program, clients are exposed to a weekly combination of both wilderness adventures and residential programming. For more information, visit back2basicsoutdooradventures.com, call 928-814-2220 or email rduprez@b2badventures.com.

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Flagstaff Business News // JANUARY 2024

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Flagstaff Scientist’s Approach to Rat Infestation Gaining Global Attention

By Cindy May, FBN

odents are on the rise. From the viral video of a rodent-infested Colosseum in Rome this summer to New York City Mayor Eric Adams’ declaration that rats are “public enemy number one,” Flagstaff scientist Dr. Loretta Mayer says the overpopulation of mice and rats are impacting cities around the world. However, her non-profit organization, which uses fertility-control methods instead of poison, is gaining global attention. Communities typically have turned to poisoning rodents to address the problem, but this comes with unintended consequences, including the danger of poisoning people, wildlife or domestic animals, and the contamination of land and water. WISDOM Good Works, co-founded last year by Dr. Mayer and Dr. Cheryl Dyer, has been attempting to shift the use of poison in the rat-control paradigm through the use of fertility-control technology. WISDOM (Women in Science Doing Outreach and Mentoring) has pilot programs in Flagstaff, Boston, Utah, California and the Galapagos

Islands to illustrate how GoodBites – its organic, plant-derived product – can dramatically reduce rodent infestations by making male and female mice and rats infertile. “We believe humane animal population control is absolutely critical to achieving environmental balance,” said Mayer, who co-founded the non-profit last year with Dr. Cheryl Dyer. “Our primary goal is to use fertility control more and have less poison in the environment.” WISDOM is funded primarily through grants and donations. It employs seven full- and part-time employees in Arizona and New York, has a five-member volunteer board, plus another seven volunteers who oversee pilot programs in California, Massachusetts and Utah. Initially, WISDOM focused primarily on more isolated settings for its field tests, such as rural farms on Isabela Island in the Galapagos archipelago, where rats consume vital crops and also endanger endemic wildlife. This island work has also informed WISDOM’s assistance to the California Coastal Commission as it works to address invasive mice on the Farallon Islands.

Another ongoing project is eliminating mice infestations in the animal enclosures at the Best Friends Animal Sanctuary in Kanab, Utah. As word spread, WISDOM heard from an urban residential area that wanted to shift from using poison to the GoodBites product to control its rising rat population. More than 30 households within a two-block area in Boston’s Jamaica Plains neighborhood are participating in the study. Feeders with the GoodBites pellets have been placed in their yards. Alaina Gonzalez-White, a former Flagstaff resident and WISDOM’s Northeast representative, is overseeing the Boston study. Each week, she documents the consumption in the feeders using WISDOM’s proprietary data portal and compiles reports about rat sightings in the area. Her findings show that consumption of the GoodBites product from the feeders peaked in September, then declined as the population of rats was reduced through fertility-control technology. There was also a corresponding reduction in the number of rat sightings reported by residents.

Alaina Gonzalez-White and Dr. Loretta Mayer assessed rodent issues at Best Friends Animal Sanctuary in Kanab, Utah. Courtesy photo

“Based on previous studies in other areas, we are calculating that the population of rats in the neighborhood has steadily declined, from just over 600 in early September to about 350 in late December,” said Mayer. This work caught the attention of the world’s largest pest management provider, Orkin.

“In our meetings with management at Orkin in Atlanta, we were told that coordinating a neighborhood of this size to participate ‘is most likely impossible,’ but that if we could, they wanted to learn more,” Mayer said. “We believe our success is demonstrating a remarkable value proposition that will drive Continued on page 24

2024

City of Flagstaff’s

Minimum Wage Starting January 1, 2024 Flagstaff’s minimum wage will be $17.40 per hour and $15.90 per hour for tipped employees. A partir del 1 de enero de 2024 Flagstaff’s el salario mínimo es de $17.40 por hora y $15.90 por hora para empleados que reciben propinas. QUESTIONS, INQUIRES, COMPLIANT SUBMISSION OR TRAINING:

Flagstaff City Hall - Office of Labor Standards, 211 W Aspen Ave. 928.213.2071 • laborstandards@flagstaffaz.gov Visit www.flagstaff.az.gov/minwage for additional information

JANUARY 2024 // Flagstaff Business News

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Am I a Cochlear Implant Candidate?

By Jeff Lane, Au. D.

eing diagnosed with a hearing loss can cause conflicting emotions. On one hand, the patient now has an answer that validates all of their experiences and struggles. On the other, they must now manage the process of managing their hearing loss. The sheer number of hearing aid options alone is enough to overwhelm. But another question may complicate matters: Is a cochlear implant appropriate for me? Realistically, for most patients, the answer will be no. But it is important to understand why, and how it works, in order to make the most informed decision.

WHO NEEDS A COCHLEAR IMPLANT?

The reason that most people don’t need a cochlear implant is that modern hearing aids are very versatile. Hearing aids currently on the market are powerful enough to easily provide proper amplification for severe hearing losses. They are also sophisticated enough to provide a clear signal in most environments. But they do have their limitations. And that is where cochlear implants come into play. Simply put, hearing aids can only

get so loud. If a person’s hearing is beyond the output limit of the hearing aid, they will not benefit. Particularly for those with profound hearing losses, cochlear implants are the best solution. Because of the way cochlear implants function, which will be discussed more in the next section, they are not subject to the same output limits as hearing aids. Thus, they can provide audibility for any degree of loss. The other factor is clarity. Some people may have a hearing loss that fits within the output range of a hearing aid, but be completely unable to understand speech. For example, a person may have a moderate to severe hearing loss, but only 30% word recognition. So even though the hearing aid makes it easier for them to hear the sound, speech still sounds garbled and unintelligible. It’d be like listening to a loud, fuzzy radio. Again, this type of patient would benefit greatly from a cochlear implant, as studies show it can help to significantly improve speech understanding. The bottom line is that if a patient no longer benefits from appropriately fitting hearing aids, they become a cochlear implant candidate.

HOW DOES A COCHLEAR IMPLANT WORK?

When a soundwave approaches the ear, it is funneled down the ear canal to the eardrum. The eardrum vibrates in a specific pattern, which moves the bones in the middle ear (ossicles). The ossicles then vibrate the fluid in the cochlea, which is the organ of hearing. The vibrating fluid stimulates the sensory cells in the cochlea, which then generate an electrical impulse for the auditory nerve. This is how we hear. However, if the sensory cells or nerve are damaged, this prevents the signal from appropriately reaching the brain, which causes hearing loss. For those with a cochlear implant, the idea is to essentially bypass the ear altogether, as it is too damaged. Instead, an electrode array is inserted into the cochlea, stimulating the auditory nerve directly. A processor connects to the implant via magnet, collecting and modifying the sound much like a hearing aid would. There is no acoustic signal, so output limit is not a concern. The signal does not have to travel through the ear, so there is not as much distortion. Cochlear implants are also convenient to use, with some being rechargeable and many being Bluetooth enabled.

They can also come with accessories, just like hearing aids, making them an elegant solution for those most in need.

While receiving a cochlear implant is a quick out-patient procedure that is safe at any age, the surgeon must still verify that it is safe to perform the surgery and that there are no anatomical anomalies that would prevent placement. The other big factor is social support. You will need somebody to take care of you during the surgery and while recovering. There are also multiple follow up appointments with the audiologist, which are necessary for successful outcomes. Cochlear implants are a wonderful invention that can vastly improve the quality of life for those who receive them. Always feel free to discuss the option with your audiologist if you feel it may be right for you. FBN

WHAT ARE THE QUALIFICATIONS?

In contrast to hearing aids, determining cochlear implant candidacy involves many factors. First, of course, is the hearing exam itself. Candidates must have a certain degree of hearing loss and speech recognition ability of 40% or less. Your audiologist will know the specific numbers. But you must also be a good candidate for surgery.

Trinity Hearing Center is located at 1330 N. Rim Dr., Suite B in Flagstaff. For more information, visit the website at TrinityHearing.net. Jeff Lane is a doctor of audiology with a passion for improving the lives of others. Dr. Lane may be reached at 928-522-0500 or at audio@trinityhearing.net.

Flagstaff Business News // JANUARY 2024

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Why Hip Arthroscopy has Gained Popularity

By Todd Ludwig, M.D.

ip arthroscopy, sometimes called a hip scope, is a minimally-invasive surgical technique used to treat several different pathologies in and around the hip. While knee and shoulder arthroscopy techniques have been popular for a much longer period of time, hip arthroscopy as a field has experienced massive growth in the last 15 years. As a relatively novel technique, hip arthroscopy has evolved quickly, with many new technologies, concepts, innovations and efficiencies developed

in that short window of time. Typically, a hip arthroscopy surgery is performed through several small poke holes over the hip. An arthroscopic camera and specialized small instruments are inserted through these small incisions. This allows for excellent visualization inside the tissues of the hip but minimal soft tissue disruption during the surgery. With these principles in mind, hip arthroscopy can be utilized to treat hip impingement, labral tears of the hip, cartilage injuries in the hip, abductor tendon tears, hip flexor tendon pathology, hip infections and more.

Most commonly, hip arthroscopy is used to treat hip impingement. Hip impingement, or femoroacetabular impingement (FAI), is a condition where the ball and socket of the hip joint do not fit together perfectly spherically in the front portion of the hip. This leads to the bones pinching together when the hip is brought into flexion, like in a deep squat or crouch. This can cause pain, and it can often lead to labral tearing or cartilage damage. FAI typically affects active people in their 20s, 30s and sometimes 40s. Athletes that are frequently required to have their hips

// For patients in the second through fourth decades of life suffering from FAI, arthroscopic surgery can be utilized to repair any tearing of the labrum and to reshape the bones so that the joint is perfectly spherical. This surgery is extremely successful for resolving the symptoms of hip impingement. Additionally, the exact effect of hip impingement on the development of arthritis is not entirely known; however, some data suggests that untreated hip impingement may be associated with an increased risk of arthritis over time. //

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in a flexed position, such as catchers, hockey goalies, gymnasts and cyclists, are often impacted by the symptoms of FAI; however, the condition is not limited to athletes. For patients in the second through fourth decades of life suffering from FAI, arthroscopic surgery can be utilized to repair any tearing of the labrum and to reshape the bones so that the joint is perfectly spherical. This surgery is extremely successful for resolving the symptoms of hip impingement. Additionally, the exact effect of hip impingement on the development of arthritis is not entirely known; however, some data suggests that untreated hip impingement may be associated with an increased risk of arthritis over time. Because of this, treating symptomatic impingement with hip arthroscopy may actually prevent hip arthritis in the future. Once a hip joint has developed arthritic changes, it is not appropriate for hip arthroscopy surgery. This is because hip arthroscopy has not been shown to dramatically improve symptoms for patients with arthritis; in fact, in some cases (for reasons that are not entirely known), performing a hip arthroscopy on a hip with arthritis

can actually accelerate the arthritic degeneration of the hip. Frequently, arthritis is associated with labral tearing in the hip. However, unlike the labral tearing that occurs with hip impingement, it is not helpful to perform hip arthroscopy surgery for labral tears associated with arthritis. Instead, a more effective treatment once the hip has reached this stage of degeneration is to perform a hip replacement. A hip replacement removes the torn labrum and arthritic cartilage from the hip, and it is an excellent treatment for patients with hip arthritis. In general, hip arthroscopy is most suited for patients under the age of 50, while hip replacement surgery is most suited for those over the age of 50. FBN

Dr. Todd Ludwig is a fellowship-trained sports medicine surgeon at Flagstaff Bone & Joint located at 525 N. Switzer Canyon Drive. Dr. Ludwig offers nonoperative and operative sports medicine treatment options for the hip, knee and shoulder. For additional information or to schedule an appointment, visit www. flagstaffboneandjoint.com or call 928-773-2280.

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JANUARY 2024 // Flagstaff Business News

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Hormone Safety Misconceptions: What Your Doctor May Not Know about Hormones

By Christina Kovalik

here are so many misconceptions, beliefs and media misinformation about the safety of bio-identical hormone replacement (BHRT) safety in women and men. One of the reasons is the blanket belief that all hormones are bad, when it is the synthetic hormones that have been shown to cause increased risk for cancer, blood clots, stroke and heart disease. The biggest challenge for physicians who decide that all

hormones are bad is to see beyond what they are taught in their medical education, from peers and in the release of the flawed Women’s Health Initiative (WHI) study in 2002. There is a difference in the type of hormones used, the form of the delivery, and therapeutic doses designed to achieve the most benefit. No wonder doctors and patients are confused. It is not their fault! Many physicians are taught that all hormones are bad and unsafe, when the most up-to-date research states

// Ask questions. Ask your doctor why they oppose it. If there is a good medical reason, like being recently diagnosed with cancer, then HRT may not be an option as you are going through treatments. Bioidentical hormones have not been shown to cause cancer. Often the benefits outweigh the risks. //

the correct form of hormones matter.

BIOIDENTICAL VS. SYNTHETIC HORMONE REPLACEMENT

Bioidentical hormones are derived from plants and are more likely to act like the body’s natural hormones. Bioidentical hormones are made by a compounding pharmacy and are not patented. Synthetic hormones are chemically or synthetically made by a pharmaceutical company for the sole purpose of being patented. Synthetic hormones are not like our natural hormones. Synthetic forms often contain metabolites of hormones that are reabsorbed in the gastrointestinal tract and can cause carcinogenic effects in the body. For example, Premarin is a synthetic estrogen that comes from horse urine. It contains 10 different metabolites, none of which are the active form of estradiol. The dangers of using synthetic hormones were highlighted in 2002 in the Women’s Health Initiative (WHI) study. This study showed that using synthetic progestin (progesterone-like) Provera and combination Prempro (synthetic progestin and synthetic estrogen) increased the

risk for blood clots, heart attacks, strokes and cancer. The estrogen-only group had less cancer risk than the progestin/estrogen combo and the placebo arm of the study, where there were women on no hormones. So, no hormone replacement has risk for developing breast cancer more than the Premarin group, even though it is a synthetic estrogen. Bioidentical hormones Micronized Progesterone and estradiol are safer than synthetic. Estradiol is not synthetic estrogen and progesterone is not synthetic progestin. That is where many doctors get confused because many studies interchange estrogen as Premarin, not estradiol, the bioidentical hormone, and progesterone as progestin, not micronized bioidentical progesterone. As a consequence of the WHI study, there was a dramatic 79% decline in utilization of all hormone therapy. The study did not consider differences in action and risk associated with other forms and routes of administration of hormones, the age of the participants or pre-existing conditions. It also omitted testosterone as a component of hormone optimization.

This study was great at showing that synthetic oral hormones are harmful! However, this study was skewed in that it blanketed all hormone replacement therapy as increasing risk. This is not the truth, as the researchers did not study bioidentical hormones. There are many randomized controlled studies showing that estradiol, testosterone and progesterone bioidentical hormones decrease the risk for Alzheimer’s, osteoporosis, cardiovascular disease, obesity/insulin resistance, and that they improve sexual health and well-being.

NORMAL VS. OPTIMAL HORMONES

I often hear from many of my patients who are experiencing symptoms of hormone imbalance that they feel like they are going out of their mind. They don’t know the cause of their issues, and their current doctors are not well-versed in hormone optimization, so they don’t know how to help them. A patient not feeling good or not feeling like their normal self seeks help from their traditional primary Continued on page 28

Diana Gabaldon to Headline Lowell Observatory’s I Heart Pluto Festival

“

Outlander” series author Diana Gabaldon has been named as the keynote speaker for Lowell Observatory’s 2024 I Heart Pluto Festival’s Night of Discovery event. Gabaldon is an award-winning author and the great-granddaughter of Stanley Sykes, a pivotal figure in Lowell’s history. The event will be at the historic Orpheum Theater in downtown Flagstaff on Feb. 17. Gabaldon will share her insights and reflect on this unique familial connection, bridging her creative world with the scientific heritage of her great-grandfather. In addition to building the dome for the famous 24-inch Clark Telescope with his brother, Godfrey, Sykes also designed the telescope that led to the discovery of Pluto in 1930 by Clyde Tombaugh. Melissa Sevigny, science reporter for KNAU Arizona Public Radio and author, will lead the discussion with Gabaldon. Following their conversation, guests will have the opportunity to meet and talk with Gabaldon during a book signing session. Lowell Historian and Public Information Officer Kevin Schindler will host the Night of Discovery event. “We are thrilled to welcome Diana

Gabaldon as our keynote speaker,” he said. “Her ability to weave science into enthralling narratives aligns perfectly with the spirit of discovery at Lowell. This event is not just a celebration of Pluto’s discovery; it’s a journey through science and imagination – a true Night of Discovery.” The Night of Discovery, sponsored by UniSource Energy Services, will begin with Schindler taking the audience through the day that Pluto was discovered by 23-year-old selftaught astronomer Clyde Tombaugh. Gabaldon’s keynote presentation will proceed after the kickoff, embracing her mission to bridge science, history and awe through her writing. “At Lowell Observatory, we are excited to carry out forefront astronomical research that has a long and rich history,” said Lowell Director of Science Christoph Keller. “Our team’s work isn’t just about scientific Lowell Observatory will present keynote speaker, author Diana Gabaldon, in the Orpheum Theater on Saturday, Feb. 17. discovery – it’s also about igniting cu- File photo courtesy of Abe Snider riosity and passion for the universe in everyone. Diana Gabaldon’s presence at our Night of Discovery event high- 2024 I HEART PLUTO FESTIVAL Community pub crawl 5 p.m.- 9 FEBRUARY 17: NIGHT OF lights this combination of modern re- SCHEDULE p.m., will include Pluto-themed DISCOVERY search and history to make complex drinks with astronomers placed At the Orpheum Theater in science engaging and relevant.” along the route to answer quesdowntown Flagstaff, Melissa FEBRUARY 16: PLUTO PUB tions and hand out prizes. CRAWL

Continued on page 24

Flagstaff Business News // JANUARY 2024

flagstaffbusinessnews.com

Three Predictions for the 2024 Home Buying Market

By Chris Hallows

xpert economists have struggled all year to call how the Federal Reserve Board will manage the inflation crisis and subsequently, how markets will then react. This has led the current rate predictions to be very conservative and very diverse among economists, with two camps emerging. There is a smaller camp predicting a rise in interest rates, but most experts are predicting a lowering. I find myself in the lowering camp and this was strongly supported by the Dec. 13 Federal Reserve meeting when President Powell flagged an end of Fed rate hikes and began to chart the course for rate cuts to achieve their goal of a “soft landing.” The two major things this does for the mortgage rate market is (1) signals the end of high inflation – high inflation deters mortgage-backed security investing so this is extremely significant in helping rates get back to “normal levels,” and (2) shows predictability and transparency for the Fed, for really the first time since this inflation crisis hit, which also helps exhibit that they actually may be aware and have a level of control. The lack of predictability of

inflation and Fed actions have been major reasons for market volatility, so this was a welcome change of pace. These factors alone have helped rates dip even further from their October peak with rates at the end of 2023 for a primary, 30-year fixed purchase based on optimal parameters, sitting around the low 6% range for government-backed loans (FHA/VA) and mid to high 6% range for conforming and Jumbo loans. Many predicted we would be at those levels until the third or fourth quarters of 2024.

MORTGAGE RATES TO DECLINE TO 5%

The path to lower rates will not be linear and the Fed’s goal is a slow return to normal, but with an election cycle and the risks of recession, we’ll simply have to see how things play out. My personal predictions would be that we will see fairly steady rates similar to the current rates through the first quarter and a steady lowering from the second quarter through the fourth quarter, ending the year about 1% lower than where we sit currently.

NO BUBBLE, NORTHERN ARIZONA HOME PRICES TO REMAIN AT LOW, SINGLE-DIGIT APPRECIATION

single-digit appreciation. Yes, there are outliers where some 2020-2021 buyers, caught up in the heat of the market and bidding wars, Market activity and pricing have been paid aggressively over appraised value and have had a reality check very dynamic in 2023, with some homes sitting on market for twice the that their over payment outpaced home appreciation levels in this short average time and some homes still term. However, average market data having multiple offers and bidding reflects a fair amount of stability with wars. This can create confusion for just over three months of inventory the general consumer as to what is actually happening with pricing. Gen- on our market, leading to still a slight tip to a seller’s market. erally speaking, Northern Arizona will end 2023 in low, Continued on page 29

JANUARY 2024 // Flagstaff Business News

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// MAYOR’S ADDRESS // BY BECKY DAGGETT

Collaborative Efforts Underway to Keep Flagstaff Safe from Wildfire, Floods

ot and dry weather renews our concerns about destructive wildland fires. They can start in an instant and our strong winds can quickly cause them to grow, sometimes taking them out of the control of our firefighters. What’s being done to protect our community and ensure that fire in the surrounding forests is helping to keep them healthy instead of scorching everything in its path and leaving the soil hydrophobic, resulting in flooding? Quite a bit, with more to come. I want to emphasize the importance of signing up for emergency notifications. By signing up at coconino. az.gov/ready, you’ll make sure that you receive notifications about emergencies affecting you and your neighbors. If you wish, you can give additional information about members of your household (including pets) to assist emergency responders. All information you provide is private and your information isn’t shared outside of emergency response.

The National Weather Service has told us that this summer we can expect to have higher temperatures and delayed and lighter monsoon storms. We all have a part to play in decreasing the risks of wildfire in our neighborhoods and out in the forest. First, ensure that you have made your home and yard as fire resistant as possible. Here are some firewise suggestions: rake and remove all pine needles in your yard; remove pine needles and other debris from your roof and gutters; cut back branches that are too close or that hang over your roof; move firewood away from your house; help your neighbor do the same! More information can be found at firewise.org/usa. A large part of Flagstaff’s strategy for protection from destructive wildland fire involves many partners engaged in the planning of forest thinning treatments, prescribed fire and wildfire response. Flagstaff Fire Department’s Wildland Fire Management Program and the Coconino National Forest coordinate response

efforts year-round to keep our community as safe as possible. The coalition of those committed to helping keep our community safe also includes Summit Fire and Medical District, Highlands Fire District, Coconino County, Arizona Department of Forestry and Fire Management, Northern Arizona University and Arizona Public Service. In 2012, Flagstaff voters gave these efforts a boost when we approved a $10 million bond to create the Flagstaff Watershed Protection Project (FWPP). This investment has attracted more than $40 million from partner organizations and agencies to get significant forest restoration treatment work planned and completed, with more projects in the works. These treatments have focused on critical watersheds to reduce threats including diminished water quality and post-fire flooding. More than 14,000 acres have been restored with ecologically-based, wildfire

risk reduction thinning in FWPP priority areas. These efforts are paying off. Last yearo, a fire was spotted on the city’s Observatory Mesa Natural Area during a red flag day. Because of a quick, well-coordinated response of the Flagstaff Fire Department and Coconino National Forest, and FWPP forest restoration treatments, the fire stayed on the ground and was contained at just two-tenths of an acre. In addition to the Coconino County Emergency Management webpage, other helpful sites are the Southwest Coordination Center, the Coconino National Forest Fire Management, and the city’s Discover Flagstaff and Flagstaff Fire Department social media pages. Here’s to a fun Flagstaff summer and a very firewise population! FBN Becky Daggett is the mayor of Flagstaff.

// A large part of Flagstaff’s strategy for protection from destructive wildland fire involves many partners engaged in the planning of forest thinning treatments, prescribed fire and wildfire response. Flagstaff Fire Department’s Wildland Fire Management Program and the Coconino National Forest coordinate response efforts year-round to keep our community as safe as possible. //

Flagstaff Business News // JANUARY 2024

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REFS continued from page 8

iHEART continued from page 21

I Heart Pluto Festival will offer an art show featuring works by members of the International Association of Astronomical Artists (IAAA). File photo courtesy of Abe Snider

Official Leroy Thomas calls a foul in Flagstaff High School’s War Memorial Gymnasium. Photo by Ava Nichols

“If we have to eject somebody, they are required to take a sportsmanship course through the National Federation of High Schools,” Freas said. “If you’re going to act immaturely, you can take that class, learn and return with a completion certificate that tells me that you took the course.” High schools are battling with club sports to retain officials because of

other opportunities for higher pay, despite the AIA’s efforts to raise the rate. Often, local officials are community members who care about youth and high school athletics. Mike Elder was Northland Preparatory Academy’s athletic director for 20 years. Elder decided to become an AIA official after retirement to relieve some of the stress he had seen within

the community. Elder encourages spectators and participants to give grace to the officials. “They are people just like us out in the community, working jobs,’” he said. “They do this for the same reason that I wanted to do it: because it’s all about the children. They are just great people, these officials of ours.” FBN

NAU continued from page 6

ing, ‘what a special place this could be,’” he said. Arizona Varsity lead football analyst Cody Cameron reports on rankings and recruiting across Arizona. He said it is important for Wright and his staff to make an immediate impact by recruiting new players. “That staff has to act really quickly to put a good recruiting class together,” Cameron explained. Wright said he intends to urgently begin recruiting across high schools and he looks to fill gaps in the roster with portal transfers, creating a mix of both recruiting tools. “When you lose high school players from your own program, like you do now in college football, the transfer portal is important. We will use both models. We’re going to recruit high school players, get the very best ones in here we can, develop them, retain them, keep them here. But also there’s going to be needs and things we have to address, whether it’s right now or in a year or two, by older players,” Wright said. The Lumberjacks finished the 2023 season with a record 5-6 overall. The team has not had a winning record since 2017. However, Wright said he wants to focus on the inner scoreboard, explaining that the inner scoreboard counts small, daily wins, extending far beyond the gridiron. “We focus on the inner scoreboard and let that outer scoreboard, that we get judged off of, take care of itself,

Sevigny will lead a conversation with best-selling author and keynote speaker, Diana Gabaldon. Afterward, event participants can enjoy a book signing and an art show featuring works by members of the International Association of Astronomical Artists (IAAA).

FEBRUARY 18 - 19: FESTIVAL ACTIVITIES AT LOWELL

Lowell Observatory will offer special Pluto programming (available Sunday only). Visitors can enjoy talks from Lowell’s astronomy staff, a special scavenger BINGO hunt and special vendors. The 4th Annual I Heart Pluto Festival marks the 94th anniversary of Pluto’s discovery. The festival promises engaging activities like solar viewing, stargazing, science talks and meet-and-greets with Lowell’s staff of astronomers. The festival caters to Pluto-lovers of all ages.

For more information about event-specific details, please visit iheartpluto.org. FBN

WHERE TO BUY TICKETS Tickets for the Night of Discovery are available through Flagstaff’s historic Orpheum Theater (https://orpheumflagstaff.com), sold separately from general admission to the festival. Tickets for the on-site festival activities and stargazing opportunities may be purchased through Lowell Observatory (https://lowell.edu) at the General Admission rate. The Pluto Pub Crawl is an unticketed community event. Tickets to Night of Discovery: wl.seetickets.us/event/i-heart-pluto-night-of-discovery/579066?afflky=OrpheumTheater Tickets at Lowell Observatory: lowell.edu/iheartpluto-2024

RATS continued from page 18

Brian Wright smiles after addressing the media in December, flanked by NAU President Jose Luis Cruz Rivera and Intercollegiate Athletics Vice President Mike Marlow. Photo by Ava Nichols

but it’ll be because of love, effort, hard work and commitment to each other that we win big.” Wright did not waste time naming his assistant coaches. Although he stated he wanted to retain some NAU coaches and bring others along, five of his six assistants followed Wright from Pittsburg State University. Wright said he and his staff will not take next season as a rebuilding year and want to “win now.” Ultimately, his goal is to put some sparkling accessories on NAU’s football graduates.

“I can’t wait to get started. At the end of all of this, I hope all of our guys that had the opportunity to be on the football team will get their diploma as they get up on that stage and they’ll have a championship ring on their finger when they do it,” he said. Wright and his staff will have quite some time before their first kickoff in the Walkup Skydome. The Lumberjacks are set to begin next season on Aug. 31, 2024, against Lincoln. FBN

our goal of eliminating poison from pest management.” WISDOM is also sharing its information with the City of Boston and exploring potential ways of expanding the work in Jamaica Plains. Meanwhile, the Trustees of Reservations, a statewide non-profit organization with 57 community gardens in the Boston area, also launched a pilot program using GoodBites. This year, WISDOM Good Works is set to launch its largest project to date, which will mostly be based in Northern Arizona. Through funding from Open Philanthropy, a grantmaking organization based in San Francisco, WISDOM Good Works will conduct a rigorous pilot program to test its fertility-control technology all along the food pipeline – from fields to processing plants to storage and

transportation facilities, and finally to consumers. Mayer noted that when she worked with the Food and Agriculture Organization of the United Nations, she discovered that when wheat is shipped to other countries, up to 25% of the shipment can be lost to rodent infestation. “Imagine if we could cut that amount in half; how many more people could we feed?” she asked, “Would we have the global food insecurity we face now?” Ultimately, WISDOM Good Works hopes to transfer its technology to pest managers, manufacturers, distribution companies and other users in a variety of venues, so they can improve their bottom line while saving animals and the environment. FBN To learn more, visit wisdomgoodworks. org.

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JANUARY 2024 // Flagstaff Business News

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BNB continued from page 4

Each of the four guest bedrooms are identified by color. For example, the Green Room comes with matching green bathrobes and dishes. Photos by Bonnie Stevens

The 303 BnB is modern and bright, offering the Game Room with a large screen TV and the Gym with state-of-the-art workout equipment.

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All bedrooms include private, color-coordinated, ensuite bathrooms.

built for the young at heart,” said Davis. “The property is pet-free due to the small number of rooms and allergy conditions of some guests.” Each room has a color scheme – blue, green, purple and silver – the scheme extends to the bathroom, bathrobes, artwork and dishes, among other touches. They each have a slide-out reading light next to the bed, a charging portal for smartphones, a coffee station, a ceiling fan and bathrobes. “New mini-split heating and cooling systems in each room and common areas allow guests to control their own environment to their specifications,” she added. “The inn offers a wellstocked community game room, a fully comprehensive gym and wonderful

outside veranda areas for dining, relaxing and visiting.” Located about 30 minutes from Arizona Snowbowl, 303 Bnb has a closet at the front door for skis and boards. “We wanted to be different from other B&Bs,” said Woodin. Our design incorporates a modern, colorful and arty look with modern amenities that will attract all ages, versus the B&B properties we have seen that were appointed with French lace and oak antiques.” In June 2022, the couple hosted a soft opening for friends, family and previous guests. The next month, they fully opened and have welcomed a steady flow of travelers since. “We love making people happy and

making this the best vacation experience they can have,” said Davis. “I just don’t say ‘no’ very often. We have a couple here today celebrating their 34th anniversary, so I put champagne and candies in their room. I want to provide whatever guests need. I’ll serve oat milk or vegan dishes if that’s what guests want, because I love my job.” For breakfast, Davis believes in filling guests up with a full meal including substantial entrées like eggs Benedict or crepes, with fruit and coffee. “Many younger people have stayed here, and they are blown away by the experience. They can’t believe the privacy and amenities we offer,” said Davis. “I’m here if guests need me and they like personal attention. I think it gives them a feeling of family and security. Our mission statement is, ‘Our clients arrive as guests and leave as friends and family.’” Davis also enjoys decorating for every holiday. “For Christmas, everybody gets a present. For Valentine’s Day, I’ll have huge hearts outside. I enjoy hospitality and serving the guests so much that if we ever got out of the business, I would do this for somebody else because I like it that much.” FBN A night at the 303 BnB usually ranges from $150 to $250. For more information, visit www.303bnbflagstaff.com or call 928727-3024.

JANUARY 2024 // Flagstaff Business News

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Responses for Common Questions, Comments Heard at Timberline Firearms

By Elise Wilson

orking at Timberline Firearms, we see a lot of interpersonal dynamics and we get a lot of great questions. Here are some of the questions and comments we hear and overhear at the gun store. 1) I’d like to buy my wife a small firearm because she has small hands. What do you recommend to make it easier for her to shoot? We hear this quite a bit at the shop. We would like to recommend that everyone try a few guns before purchasing one. Small guns are not necessarily easier to shoot, trust us. They typically

have more recoil and can be “snappy.” 2) Do you have any inexpensive guns? While we try to accommodate all budgets, you do get what you pay for in the firearm world. If you are purchasing a firearm for self-defense, you want to buy something reliable with a good reputation. 3) I don’t need to take a class; I’ve been shooting for years. Everyone could benefit from a class, even if you’re experienced. Safety is of the utmost importance with firearms and being reminded of the safety rules and shooting fundamentals is always a good thing. From beginner to advanced

classes, they’re all important. 4) Why should I take the CCW class if Arizona doesn’t require a permit to conceal carry? This is an excellent question that we hear quite a bit. The CCW class goes over topics like: situational awareness; deadly force encounters and their rules; Arizona laws, including where you can and can’t carry; what to do if you get pulled over; what to do if you are involved in a self-defense situation; and different types of guns and holsters. 5) I don’t know how to load my magazines, load my gun or unload it. My husband always does that for me. While our husbands are well mean-

ing, it’s time to learn how to handle your firearm yourself. Our Intro to Handguns class is a perfect place to do that. 6) I’d like to purchase my first firearm and it needs to have a safety. We like people to know that if they are going to have a safety on their firearm, they must practice taking it on and off while shooting. This is extremely important, so you don’t forget to disengage it if you end up in a self-defense situation. This step needs to be automatic (muscle memory), since it is an extra step in firing your firearm. Remember, you are your best safety. 7) I don’t need a class, my husband,

brother, sister, uncle or friend will teach me. Range time is supposed to be fun as well as important for training. We see time and time again, loved ones trying to teach each other. We have come to realize that this isn’t always the best idea for happy relationships. Come take a class, get some private instruction and keep your happy household. FBN Elise Wilson is the owner (with her husband, Rob) of Timberline Firearms & Training in Flagstaff. They offer a full line of firearms, accessories, safes and ammunition along with Liberty Safes. For more information, visit timberlinefirearms.us.

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PINDROP continued from page 1

PinDrop Travel Trailers won Moonshot’s statewide business-pitch competition, earning the new business $10,000 plus visibility and networking opportunities.

Founders Ruth Ellen and Tim Elinski of Cottonwood share their story and inspiration for the business with Bonnie Stevens on Zonie Living at StarWorldwideNetworks. com. Courtesy photos

Ellen. “We built a couple of units and started a rental program. People could rent and not necessarily commit to a purchase.” Tim, who is the mayor of Cottonwood and had owned a construction company for 18 years, and Ruth Ellen, who is the director of the Yavapai Small Business Development Center, were no

strangers to the impact small businesses can have on rural communities. They fell in love with property in the historic district of Miami, Arizona, created a manufacturing plant in a 115-year-old building and made campers while creating jobs and helping to redevelop the local economy in a town that was once a major force in the world’s copper

Out of a love for camping with their girls, Lilah and Faye, and their dream to build a better camper, Cottonwood Mayor Tim Elinski and his wife, Ruth Ellen, created PinDrop Travel Trailers, a startup gaining traction from Miami, Arizona.

mining industry. “Growing up north of Payson was really kind of a Tom Sawyer experience. It was a great place to be as a boy,” said Tim. “The East Verde River was right there. The community was small and family oriented. And the elementary school was just down the road from the sawmill that employed many of the families.” Tim recalls the day his teacher announced the sawmill was closing down. “The whole class was instructed to be very, very quiet so we could hear the whistle blow signaling the end of the last shift. Miami reminds me a lot of how Payson was. It still has that blue-collar, small-town Arizona feel,” he said fondly. Today, the PinDrop Travel Trailer sells for $26,000 to $36,000, depending on accessories like pop-out beds, racks for kayaks and mountain bikes and additional water storage. Fully loaded with a rooftop tent, the camper sleeps six people. “It can carry 44 gallons of water, which is an impressive amount for even larger RVs,” said Tim. “It has a solar shower, as well.” “You can just roll into a campground with a PinDrop, open the kitchen, and

you’re ready to go. The trailer does great off-road, too,” said Ruth Ellen. Last year, Moonshot found Tim. Moonshot is a non-profit organization headquartered in Flagstaff that discovers and works with startups across rural Arizona to bring products and services to market and develop entrepreneurial ecosystems that create jobs. “A growing number of outdoor travel enthusiasts were learning about this Cottonwood mayor who was the founder of PinDrop and an advocate for rural communities,” said Moonshot President and CEO Scott Hathcock. He invited the Elinskis to represent Globe/Miami in the 2023 Shark Tank-esque Moonshot Pitch Tour. They did and PinDrop Travel Trailers won. This victory promoted them to the state competition where they squared off against other Arizona finalists. They won again and took home the $10,000 prize. “Participating in Moonshot was a great experience for telling our story,” said Tim. “Yes, we are building superior, top-quality trailers in a rural community, but more than that, we are helping to revitalize a town that was once an economic powerhouse. I be-

lieve Miami, Arizona, has that potential again, and if we can show others what is possible there, then others will follow. We are excited about our trailers, and we are really excited about helping to build back a community alongside other manufacturers, small businesses and the real people that truly make Miami great.” Tim and Ruth Ellen purchased a second historic property across the street from their factory. They are working to create living space for workers to answer the need for affordable housing. For those considering starting a business, the two offer this advice: Ruth Ellen says entrepreneurship is not glamorous. “It’s really sweaty. It takes a lot of grit and a lot of grime. You’ve got to be in it for the long haul, be ready for serious challenges and know that it is a climb.” Tim says, “Fall in love with your community and make sure your business is a good fit. Find strong partnerships and share your story.” FBN

optimizes your hormones for the benefits of reducing age-related diseases. Not all doctors are well-versed in the up-to-date evidence-based research on the effectiveness and myths of bioidentical HRT. Ask questions. Ask your doctor why they oppose it. If there is a good medical reason, like being recently diagnosed with cancer, then HRT may not be an option as you are going through treatments. Bioidentical hormones have not been shown to cause cancer. Often the benefits outweigh the risks.

hormone specialist, unless you are prepared to hear that all levels are “normal.” It is normal for hormone levels to decline with aging, but when optimized you can often prevent or slow the progression of age-related diseases such as cancer, cardiovascular disease, dementia, recurrent UTIs, diabetes and high cholesterol. It is essential to take the right kind of HRT – bioidentical, the best delivery method and dose to help you reach a therapeutic range that is optimal that will help you feel better and live a happier and healthy life. Don’t let the media and doctors’ misinformation deter you from seeking the benefits of

bioidentical HRT. There are many evidence-based research articles available that prove the safety and validity of the correct form of hormone replacement. FBN

To hear more about their story, visit Zonie Living at StarWorldWideNetworks.com. PinDrop Travel Trailers can be found at PindropTravelTrailers.com.

HORMONES continued from page 21

care doctor. They get blood work taken and all the results come back “normal.” That is fine and dandy. But the patient is fatigued, has low libido, low mood and is not sleeping well. The next step is for the doctor to give the patient an antidepressant and send them on their way. The patient chalks it up as, “Well, this must be aging” or “I must be crazy.” Why does this happen so frequently? Many physicians do not understand hormone optimization and therefore often give the patient their own opinion regarding hormones. They may also give the patient false information because they don’t know any better or were taught the old ways in medical school. Unfortunately, the patient suffers and often walks

away feeling more confused about their overall health. With any luck, the patient gets frustrated and seeks the insight of a hormone specialist. When I see a patient who has been through this experience, they feel such relief that they are not crazy and what they are experiencing is, in fact, hormone-related and can be treated. Their hormones can be brought to optimal ranges. What I mean by optimal ranges is this: hormone levels in blood that are at the higher end of normal or even outside the normal range. Normal results are not optimal results. What can you do if you would like to have the benefits of hormone optimization but your doctor says no? Seek out a hormone specialist who

EDUCATE YOURSELF AND BE THE BEST ADVOCATE FOR YOUR HEALTH. Get your hormones tested by a

Dr. Christina Kovalik NMD, LAc, The Vitality Doctor, is a naturopathic physician and acupuncturist specializing in hormone optimization, optimal health and vitality. She is a new Flagstaff resident, practicing since 2004, and opened her second location in Doney Park in 2020. For more information, visit thevitalitydoctor.com or call 928863-6086.

JANUARY 2024 // Flagstaff Business News

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AI continued from page 1

her soul work benefits her clients,” said Mesa-based Business Coach Colleen Biggs. Using AI, the website copy was completed in less than an hour, a project that Biggs said had stymied Claire for months. “This barrier was limiting her ability to attract more clients.” ChatGPT launched in November 2022, and already has solidly docked generative AI into the American mainstream harbor. A new study, “Empowering Small Business: The Impact of Technology on U.S. Small Business,” found that almost one in four (23%) small businesses have adopted artificial intelligence, “leading to improved performance in marketing and communications.” Early adopter Bloom Facilitation of Flagstaff is one of them. Sitting in Dottie’s Garden Coffee Shoppe at Warner’s Nursery and enjoying a latte on a wintry afternoon, business founder Sharon Tewksbury-Bloom snapped a photo of her notebook, coffee cup and pen with her smartphone and created a description of the image in seconds to demonstrate AI’s abilities and speed. “Please write alt text for my website for this image,” she asked of ChatGPT, explaining that describing pictures well is important in communications, especially for those who are visually impaired. Almost as soon as she asked the question, she received this: “A ready-togo workspace featuring a takeout coffee cup and a closed notebook with a black pen on top, all set on a wooden table with a rich, polished grain.” “The use of artificial intelligence apps has increased my efficiency and revenue to the point that I am now able to hire an assistant,” she said, as apps like ChatGPT, Fireflies and Canva have saved her five to 10 hours a week by

hyper-speeding her ability to organize notes, create action plans and market her business. While AI has been floating about in our day-to-day activities for some time, keeping our cars in their lanes and answering our customer service questions, Tewksbury-Bloom says it’s now performing like a very pleasant assistant in our small businesses. “It wants to please you,” she said. “It’s like a nice, positive, collaborative assistant that is very good at following rules, never misses a day at work and knows how to spell.” ChatGPT is a language-based tool that is good at writing, editing, summarizing and brainstorming ideas, said Tewksbury-Bloom. “Coming up with a title for a new workshop drives me crazy. It will take me forever. But now I’ll write a description of the workshop and ask ChatGPT to please give me 10 titles. Usually, I like several of them, but even if it doesn’t give me the perfect title, it helps me understand how to be clearer.” She explains that ChatGPT performs best when we teach it our writing style. “If you ask it to create something and you don’t get what you want, you have to give it more information. I’ve provided custom instructions, so it knows how I want things written. I have a brand voice and key words that I prefer.” The paid version of ChatGPT does even more. A subscription to ChatGPT Plus is $20 a month. It can transcribe handwritten notes from images of flipcharts and journals and be an invaluable time-saver for people like historians and researchers who are transcribing letters and documents. “ChatGPT is learning all the time,” said Tewksbury-Bloom. And it’s that ability to learn that

seems to anchor humans in a love-hate relationship with AI. “It’s learning from people who want to do good in the world and also from those who want to do bad with it,” she said. For example, AI is getting better at fooling us. “Quickly and cheaply, these tools are being used to sound more like real people, tricking people into opening and engaging in emails that lead to romance scams and phishing scams. AI also is getting better at stealing identities,” she added. “It learns to mimic individuals like social media influencers who have a large following and so much content out there.” Meanwhile, universities continue to struggle to determine whether ChatGPT did a student’s homework. Along the same line, the boundaries of plagiarism get fuzzy as ChatGPT can be asked to produce a poem in the style of a famous writer, like this: FBN: Can you use the style of Dr. Seuss to write a poem about Makenzie, who loves princesses and animals, and her brother, Jackson, who loves trucks and building blocks? ChatGPT: In a kingdom of play, where laughter’s the norm, Lived Makenzie and Jackson in sunshine and storm. Makenzie, a princess with a crown so divine, Loved animals, giggles, in her castle she’d shine. With critters and bunnies, she’d frolic all day, In a world full of wonders, in a princessy way. Her dresses, a rainbow, her joy, a parade, In the realm of make-believe she happily stayed.

ROCKS continued from page 14

Kitchen on Zonie Living at StarWorldwideNetworks.com. Where is your hidden landslide and how can you prepare for a spectacular change of a lifetime? Are you writing a book, starting a business, promoting a product? If your future has the potential to thrust you into the spotlight, increase your visibility and attract clients, I invite you to prepare yourself for a landscape-changing landslide in 2024. I’m hosting a unique, immersive workshop in Sedona, Feb. 6-10, called “Shine!” A team of top-shelf professionals in journalism, broadcasting, public speaking, business and style will coach participants through writing, speaking and image exercises, including on-camera practice and business news exposure to help you become irresistibly newsworthy and sail through every interview and appearance with clarity, confidence and impact. Shine! can get you ready for your professional landslide in story, soul and style. For more information, visit StorySoulStyle.com or contact me at bonnie. stevens@gmail.com.

ChatGPT writes a poem in seconds in the style of Dr. Seuss. Photo by Bonnie Stevens

Now Jackson, her brother, with a hard hat on head, Loved trucks and built towers while munching on bread. With blocks and with toy cars, his hands in a race, In the land of creation, he found his own space. Makenzie and Jackson, an odd pair you might say, A princess, a builder, in their own special play. Through castles and towers, through giggles and roars, They’d explore their own kingdom, opening doors. In the magical land where their imaginations soared, A princess and builder, a duo adored. In the story of playtime, where joy never stops, Lived Makenzie and Jackson, with trucks and tiptops.

RATES continued from page 22

The Marcus Landslide in Arizona’s McDowell Sonoran Preserve created a fascinating landscape of mushroom-shaped rocks and massive boulders previously hidden in a mountain of granite. Courtesy photo

Change can be intimidating, however, facilitating our own landslide is exciting and can deposit us into rewarding new territory that we dare to envision for ourselves. FBN

Bonnie Stevens is a public relations consultant. She can be reached at bonnie.stevens@gmail.com.

With a lowering rate environment in 2024, I believe we’ll see strong demand and, as long as the Fed can keep rate lowering paced, that will lead to a healthy paced market with single digit appreciation. Too much, too soon on the rate lowering end could lead to a rapid demand increase and throw us right back into the bidding wars of the recent past, albeit not at 2-3% rates, but rather 4-5% rates if we see that the Fed has really mismanaged and overtightened. In the hopes that the Fed knows what they’re doing and can help market pace to normal, my predictions are a steady appreciation and certainly no housing “bubble” in sight.

MORE INVENTORY, MORE ACTIVITY The lock-in effect has been real. Homeowners with sub-4% interest rates have had significant financial deterrence when considering a move. Through the

It’s important to note that ChatGPT does not provide up-to-the-minute data, such as current weather conditions, and doesn’t work like a Google search. And, as Tewksbury-Bloom cautions, anything typed into the app becomes part of the collective pool of public information. “You have to be careful about what you submit. You might not want to share the secret formula to your grandmother’s burger sauce,” she warns. Further, ChatGPT does not discern between fact and fiction or right from wrong. So, just like having a human assistant, AI users encourage us to proofread everything before sending it on to avoid leading readers into a sea of confusion. Similarly, in the case of AI in our cars, we don’t want to let go of the steering wheel just yet, to avoid leading ourselves into an actual sea. FBN

end of November in the Flagstaff market, 224 fewer homes were sold than last year at that time, which was a decline from the year before as well. In December, however, we appeared to already be breaking this trend, with 70 more active listings than December 2022. Hand in hand with the lowering rate predictions, the lock-in effect will loosen and I predict we’ll see more inventory available in 2024 and will see an uptick in sales activity from previous years. FBN For additional information or to schedule an appointment, visit ChrisHallows. Benchmark.us or call 928-707-8572. The Flagstaff location is 824 W Rte. 66 Suite A-3. Chris Hallows is the branch manager and senior mortgage advisor of Benchmark Mortgage Flagstaff. NMLS 306345 Ark-La-Tex Financial Services, LLC NMLS 2143 |Equal Housing Lender

Flagstaff Business News // JANUARY 2024

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HOCKEY continued from page 12

BAGELS continued from page 13

Phoenix and attended NAU’s School of Hotel and Restaurant Management. He opened Salsa Brava when he was 21 years old and has published a best-selling cookbook, “Salsa Brava Cocina: Smokin’ Salsa and Other Chile Inspired Recipes.” “I love bagels and breakfast foods and I think Fat Bagels is a great idea,” said Conley’s son, Adam. “My favorite is the sesame bagel.” Fat Bagels also offers catering services and is located at 2300 East Route 66. Hours are 7 a.m. to 2 p.m., Tuesday through Sunday. For more information, call 928-396-2002.

MY HAPPY PLACE Despite beginning chemotherapy, Owen Sabicer keeps smiling. Courtesy photo

Flagstaff from California, where Owen is going through rehabilitation after a successful liver transplant surgery. Smets said the support has not only come from the team and alumni, but it is a cause the entire community supported. “It was partly us, and the other part was the Flagstaff Youth Hockey Organizations, which Matt is a part of,” Smets said. “Ultimately, I think this is just a great example of the hockey community of Flagstaff really coming together for one of our own.”

In total, they raised almost $25,000 for the Sabicer family. Smets wants to reach even further than the Flagstaff community, though. The Division III team competes in the American Collegiate Hockey Association (ACHA). Smets hopes his team’s actions pave the way for other teams in the league to follow. “Hopefully it encourages and inspires those other teams to do similar things for their community,” he said. FBN

Steaming just-picked clams and mussels over an open fire on the beach in Bear Cove, Alaska.

MY GUILTY PLEASURE

Onion rings and king salmon.

I ADMIRE MY MOM

She raised seven kids and made us earn everything. She instilled a great deal of self-worth in us and taught us that anything is possible.

ADVICE FOR YOUNG CHEFS

Be patient with yourself and your path. Gain as much knowledge as you can through diverse kitchen experiences, have fun and never ever take yourself too seriously. Get the hell out of your

Fat Bagels offers an assortment of bagels and schmears. Photo by V. Ronnie Tierney, Fresh Focuses Photography

comfort zone as often as possible, push and challenge yourself. Fear is a liar!

IF I WEREN’T A CHEF

Service based out of West Yellowstone, Montana. I came close to making it a career, but the kitchen kept calling. FBN

In my previous life, I was a smokejumper for the United States Forest

Signature Taxidermy Studio Signature Taxidermy employs some of the world’s best artisans to ensure nothing short of the best for each of our customers, and their specific, one of a kind pieces.

USDA approved facility for receiving sport hunted trophies from around the world. This also includes all deer, and turkey from Mexico. Trophy Room Design- We can assist you in designing a trophy room display to complement your collection. We can assist with lighting, layout, murals, and dioramas. Custom pedestal and base work available.

Crating and Shipping- We crate and ship around the world, and have discounts with many major trucking companies. Rush Orders- Rush orders are available on request for an additional fee. Stock Taxidermy- We have an assortment of legal capes, antlers, and horns that can be mounted in a pose of your choice.

(928) 526-0456

www.signaturetaxidermy.com sigtaxi@msn.com 5440 E Commerce Ave Flagstaff, Arizona

121 E. Birch Avenue, Suite 408 Flagstaff, AZ 86001 Phone 928.310.9662 Fax 928.226.0303 Email: Rich@flagstaffbusinessnews.com www.flagstaffbusinessnews.com Founder: Troy Bix Publisher Troy Bix | 928-310-9662 Troy@flagstaffbusinessnews.com Advertising Manager Linda Thein | 602-799-0583 linda@flagstaffbusinessnews.com Account Executive Regina Salas | 928-699-4272 Regina@flagstaffbusinessnews.com Tyler Hood | 928-440-0747 Tyler@quadcitiesbusinessnews.com Editor Bonnie Stevens | 928-380-4349 bonnie.stevens@gmail.com Copy Editor Carolyn Wendell | cwendell@gmail.com Design & Production Rob Ghosh Design | rob@robghosh.com

Photography V. Ronnie Tierney, Fresh Focuses Photography, Aspen ProMedia, Betsey Bruner, Sue Marceau Contributing Writers Betsey Bruner, Sue Marceau, Patty McCormac, Kevin Schindler, Bonnie Stevens, Veronica Tierney, Stacey Wittig Flagstaff Business News is a publication of Flagstaff Business News, LLC and is distributed free each month to residents of Flagstaff, Sedona, Williams and Winslow. Reproduction of any portion of the publication is strictly prohibited without expressed permission. The publisher reserves the right to refuse any advertisements submitted to the newspaper and is not responsible for the claims of its advertisers.

JANUARY 2024 // Flagstaff Business News

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RUNNING continued from page 3

argue they’re top dog. But Flagstaff certainly made a name for itself,” said Dan Engler, a volunteer coach for the Under Armour Dark Sky Mission team in Flagstaff. “Tuesday morning workouts in Flagstaff are kind of like watching a who’s who of international distance runners,” he said. “These are some of the best runners on the planet” training at the NAU track or on Lake Mary Road. Run Flagstaff is positioned to serve a wide spectrum of runners in Northern Arizona, from first-time enthusiasts to elite Olympic athletes. That includes track athletes, marathoners and ultra trail runners, according to Vince Sherry. He has 25 years of retail experience in various running stores. In Flagstaff, he first worked at the Runner’s High shop on Humphreys Street in 2007. The shop moved in 2009 to Run Flagstaff’s current location on Route 66. There was no budget to build out the store. “It looked like a basement, as if it was ready for a going-outof-business sale,” but Run Flagstaff survived and thrived, he said. Sherry bought the business from Alison Ryan in May 2012. Since then, it has delivered steady growth, mixed with some flat sales years. He’s added major shoe brands over the years, including New Balance, Saucony,

Nike and Adidas. In 2019, Sherry acquired the Sedona Running Co. on Coffee Pot Drive. He rebranded it as Run Sedona and a year later moved it to a higher-profile location southwest of the roundabout at State Routes 89A and 179. “That location doubled our business in Sedona,” he said. In August, Sherry opened the Shoebox two doors east of Run Flagstaff. The store features a selection of casual and comfortable shoes for adults and children. The three stores have a total of 12 employees. Run Flagstaff and Run Sedona are also involved in sponsoring and timing races. That includes the popular Fourth of July Flagstaff Downtown Mile as well as three Sedona events — the Red Rock Rumble, Sedona Stumble and Turkey Trot on Thanksgiving. Still, it is running gear and the latest in top-performing footwear that gives Run Flagstaff its credibility with the running community. That and its expertise in putting runners in the right pair of shoes. “Besides buying shoes and merchandise, you’re going to get a higher level of expertise (at Run Flagstaff) on what to buy and why to buy” than you would at a general sporting goods store, said Engler, who ran track and cross country at NAU and coached the sport at Mingus Union

Run Flagstaff carries major shoe brands including New Balance, Saucony, Nike and Adidas. Photo by Austin Corbett

High School in Cottonwood for three decades. Run Flagstaff uses an Aetrex foot scanner, which produces a 3-D image of customers’ feet to properly fit shoes and orthotics. Customers can also try out shoes on a treadmill in the store. Assistant Manager James Wilde said it’s rewarding to put a customer

Meetings Here JUST FEEL NATURAL

Flagstaff.LittleAmerica.com 928-779-7900

in just the right shoes. “We can help you get better as a runner,” he added. That applies to beginners trying to keep their New Year’s resolutions and to more advanced runners preparing for top competition. It seems obvious but novice runners should start out slowly and build up their endurance, Wilde said. Even when he doesn’t feel like

going for a run, Wilde said he always feels better once he’s forced himself to hit the trail and completed the run. That’s the runner’s high that all the athletes who flock to Flagstaff are chasing. FBN

Flagstaff Business News // JANUARY 2024

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