Award winning actor, Amy Matysio, will host Saskatchewan Fashion Week. She’s seen in this image modeling a garment for Nadia Williamson at SFW in 2012.
In recent years Saskatchewan’s economic and destination profile has been elevated into global recognition and now Saskatchewan Fashion Week (SFW) is endeavouring to do the same for the province’s fashion and creative design industries. SFW was created in 2012 to influence collaboration, entrepreneurship, and industry growth in Saskatchewan for fashion and creative design professionals. Its co-founders and directors, Chelsea O’Connell, Candyce Fiessel, and Chris Pritchard, were unified by a vision to celebrate and grow the fashion and creative design industries that exist in Saskatchewan. “We have uniquely different skills that if used collectively, could create not only an event, but a movement that could inspire and establish a generation of emerging talent in Saskatchewan,” says Chris Pritchard, co-creator and creative director for SFW. “There is an entrepreneurial spirit and creativity that is inspiring growth and opportunity.” SFW is preparing to bring the province’s fashion and creative design industries together, and transform City Square plaza in
ton-Remple, Mehari Clothing, Tia Zelinski, Savoir-Faire Custom Bouquets, MoonStar Designs, Riley Lawson, The Unified Theory, Kandis Ivy, Chicks & Girlies, KAZZ Clothing, Amaranth Designs, Laurie Brown, Helen Anne Designs, SEED, Luca Vero by Fashion Society and Eleganzia Couture. Spectators will be able to purchase custom tailored garments shown on the runway, immediately after the runway program ends, at the Trunk Shows, May 9-11, 2013. Thanks to a donation from Dr. Roberta MaKay and Mr. Elmer Brenner, SFW is proud to introduce the Fashion Forward award in 2013. This is a cash prize that will be awarded to one emerging designer, for the benefit of pursuing business growth and marketing, education, or professional development. Eligibility criteria will be selected by the directors. Saskatchewan born, award winning actor, producer, and creator, Amy Matysio, will host the event. Matysio’s feature credits include: playing opposite Ryan Reynolds and Anna Farris in New Line Cinema’s Just Friends, Stephen King’s Dolan’s Cadillac,
“We have uniquely different skills that if used collectively, could create not only an event, but a movement that could inspire and establish a generation of emerging talent in Saskatchewan” - Chris Pritchard Regina, SK into a fashion spectacular, May 9-11, 2013. Twentyeight emerging and established designers from British Columbia, Alberta, and Saskatchewan will show original Fall/Winter 2013 collections, in addition to six retailers who will show global style trends. Hair styling and makeup artistry will be created by Saskatchewan’s elite hair stylists and makeup artists. The runway will be an exhibition of custom motion design, interactive art instillations, and music entertainment. The list of established and emerging designers includes: Padraigin, Nik Singh, Jaycee Wall, Jamilano, 22 Fresh, Katherine Sthamann, Sara Armstrong, Nadia Williamson, Sova, Anwen Rose, Beryl Wong Designs, Hillberg & Berk, “S” by Sonja Clif26 |
FOR SASKATCHEWAN WOMEN | VOL. 2 ISSUE 4, APRIL 2013
Jennifer Lynch’s Chained with Vincent D’Onofrio, and the family comedy Vampire Dog. “This is a remarkable time for fashion in the province and I’m thrilled to have been asked to contribute to Saskatchewan Fashion Week,” said Matysio. “In this growing, creative industry, I look forward to working with the SFW team on showcasing the outstanding designers and all the contributors, artists, businesses & sponsors, who have leapt in to support this exciting opportunity.” Most recently Matysio was awarded the exclusive recognition of 2013 Future 40 alumna, along with three other SFW contribu-