British Dealer News 2018 Insights Directory

Page 24

BICKERS

The family firm offering great margins for dealers

New pricing structure with up to 40% cost reductions Trade Club for exclusive pricing and other benefits

BICKERS

One-stop distribution point for good, better and best motorcycle parts and accessories Next-day delivery Professional account management Regular product promotions and year-round great profit margins for dealers

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ickers is a good, better and best motorcycle parts and accessories importer and distributor that has been supplying the UK market for over 40 years. In addition to maintaining its unrivalled premium brand offering, it offers high quality alternatives across exclusive tyre, tool, chain, oil, filter, brake disc and battery ranges. Most importantly, Bickers offers the motorcycle trade outstanding value for money on this huge range of parts, with restructured pricing for 2018 delivering cost reductions of up to 40% across its extensive portfolio.

The Bickers Trade Club is new this year, and offers members significant discounts and priority access to Bickers products and services. These features include scalable support in the form of marketing resources, data feeds and dedicated account management, as well as regular incentives, giveaways and many more exciting benefits. Since the 1960s the family firm, based in the port of Felixstowe, has gone from strength to strength to become one of UK’s largest distributors in the motorcycle sector. Bickers supplies some of the world’s most iconic motorcycle brands – including

WWW.BICKERSPLC.COM

Motorex, GS Batteries, Maxxis, Forsa and RK – to its growing customer base. Currently serving a network of more than 1200 live dealer accounts plus multiple wholesale customers, and with product ranges of all tiers to suit every preference and budget, Bickers is great to deal with and really does have something for everyone. 2017 saw Bickers add industry brand heavyweights such as RK, Ferodo, Champion, CZ Chains, as well as emerging innovators like Renner sliders to its books. This is giving dealers even more choice when it comes to the type, quality and price of the products they can now add to their Bickers’ catalogue basket. Bickers’ dedicated sales and customer services teams are friendly, knowledgeable and on hand to help dealers make the right choice when


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