British Dealer News Directory 2024

4th Dimension

www.4th-dimension.co.uk

AA16 Road n Race Supplies

www.aa16.co.uk

Aaron Radiator Co

www.aaronradiator.co.uk

Abba Motorcycle Equipment

www.abbastands.co.uk

MOTORSPORTS AND SPORTS

Acerbis

01582 491076

ukinfo@acerbis.it

www.acerbisb2b.co.uk

Acewell UK

01670 898402

info@acewell.co.uk

www.acewell.co.uk

ACF-50

www.acf-50.eu

ACTIV8 Lubricants

01387 811007

info@activ8.co.uk

www.activ8lubricants.com

Active and Connected

www.activeandconnected.co.uk

Active Leisure Protection

www.activeleisureprotection.co.uk

Adams Aviation Supply Co

www.adamsaviation.com

Adrenalin Scooter

www.adrenalin-pedstop.co.uk

Adventure Bike Rider

01789 450000

www.adventurebikerider.com

Adventure Bike Shop

www.adventurebikeshop.co.uk

Adventure-Spec

www.adventure-spec.com

Agrimek ATV Solutions

www.agrimek.co.uk

Airflow UK

www.airflow-uk.co.uk

AJP Motorcycles UK

www.ajpmotorcycles.co.uk

AJS Motorcycles www.ajsmotorcycles.co.uk

Alchemy Parts

www.alchemyparts.co.uk

All Bike Engineering

www.allbikeengineering.co.uk

Allens Performance

www.allensperformance.co.uk

Alligator Cables www.alligatorcables.com

Almax Security Chains

www.almax-security-chains.co.uk

Alpinestars SPA www.alpinestars.com

AMCA Events www.amca.uk.com

Andover Norton International www.andover-norton.co.uk

AP Racing

www.apracing.co.uk

Apico Factory Racing www.apico.co.uk

Appia Healthcare

www.appiahealthcare.com

Aprilia UK www.aprilia.com

With an expanding model range, increased market share, high customer satisfaction, and excellent customer retention, our partners are revelling in the benefits of being a Suzuki dealership. As we continue to grow our network we have key open points, nationwide.

AArctic Cat UK

Continued

www.arcticcat.eu

Armitt Leisure Supplies

www.armitt-leisure.co.uk

Armstrong Engineering

www.ardracing.com

Artisan Electric Scooters

www.artisanscooters.com

ATV City

www.atvcity.co.uk

ATVS Only

www.atvsonly.co.uk

Auto Accept Finance

www.autoacceptfinance.co.uk

Auto Trader Bikes

0330 098 6150

www.autotrader.co.uk/bikes

Autocom

www.autocom.co.uk

Auto-Cycle Union (ACU)

www.acu.org.uk

Autoglym

www.autoglym.co.uk

Autoguard Warranties

www.autoguardwarranties.com

Autoprotect MBI

www.autoprotect.co.uk

Avon Tyres

0121 378 7000

www.avontyres.com

Axo Sport Spa

www.axosport.com

BBaby Biker

www.motorcycleworldl-spa.co.uk

Bankstone

www.bankstone.co.uk

Banner Batteries

www.bannerbatterien.com

Barracuda Moto

www.barracudamoto.co.uk

Batribike

www.batribike.com

Battery Motorbikes

www.batterymotorbikes.co.uk

BCA

www.british-car-auctions.co.uk

BDK Race Engineering

www.bdkraceeng.co.uk

BDS Racing

www.bikersdiscountstore.co.uk

Bel-Ray Company

www.belray.com

BeMoto

www.bemoto.uk

BEN – Automotive Industry Charity

www.ben.org.uk

Bennetts Motorcycle Insurance

www.bennetts.co.uk

Beowulf Performance Products

www.beowulfuk.com

Beringer Brakes

www.beringerbrakes.co.uk

Best Bike Bid

www.bestbikebid.com

Beta Tools (UK) Ltd

www.beta-tools.co.uk

BG Motorsport

www.bgmotorsport.co.uk

BG Products

www.bgprod.co.uk

Bickers Plc

01394 604040

sales@bickers-online.co.uk

www.bickers-online.co.uk

Bike Dealer Insurance

0330 058 9863

david.moffat@pib-insurance.com

www.pib-insurance.com

Bike Alert Plc

01322 526236

www.bikealert.com

Motorcycle Dealer Trade Insurance

Send your information to:

@PIB_Insurance SEE PAGE 60

Bike It International

www.bikeittrade.com

Bike Movers Europe

www.bikemoverseurope.com

Bike Torque Racing

www.biketorqueracing.co.uk

Bike Tyrestore

www.worldofbiketyres.com

Bikesure

0800 916 1250

0330

Bimota UK Ltd

www.bimotauk.co.uk

Black Horse Motorcycle Finance www.blackhorse.co.uk

BMF

www.bmf.co.uk

BMW Motorrad UK

www.bmw-motorrad.co.uk

Bikelifts UK

www.bikeliftsuk.com

BikeTRAC

www.biketrac.co.uk

Bob Heath Visors www.bobheathvisors.co.uk

Bonhams www.bonhams.com

Boyer Bransden Electronics www.boyerbransden.com

BR Special Tuning www.brspecialtuning.co.uk Bikejobs 01780 721973 simon@bikejobs.co.uk www.bikejobs.co.uk @BikesureInsuranceServices

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Brandon Powersports

01450 373333

sales@gobrandon.com

www.gobrandon.com

enquiries@dfcapital.bank

BContinued

Bridgestone UK

www.bridgestone.co.uk

Britbits

www.britbits.co.uk

CCamanchi Sports www.camanchisports.com

Cambrian Tyres

01970 624004

mcsales@cambriantyres.co.uk

www.cambriantyres.co.uk

British Dealer News

01237 422660

editorial@dealernews.co.uk

www.britishdealernews.co.uk

Brituro Silencers

www.brituro.co.uk

Brook Suspension  www.brooksuspension.co.uk

BRP Recreational Products / Can-Am www.brp.com

BSA UK and Ireland distribution

www.lukasdistribution.co.uk

Bull-it Jeans

www.bull-it.com

Bulldog Security Products

www.bulldogsecure.com

CAP Network 0113 222 2007

www.cap.co.uk

Carbon Can Co. www.carboncanco.co.uk

Carole Nash Insurance Consultants www.carolenash.com

Castle Combe Circuit

www.castlecombecircuit.co.uk

Castrol UK

www.castrol.com

Cataclean Global www.cataclean.com

Backing your customers to go for it!

Ê Award winning finance provider

Ê Market leading technology

Ê Quick pay outs

Ê Open 7 days a week

To

CCatalyst Computer Systems 0116 230 1500 info@catalyst-uk.com www.catalyst-uk.com

CCM Motorcycles www.ccm-motorcycles.com

CEL Trade www.celtrade.com

Central Wheel Components www.central-wheel.co.uk

CFMoto Motorcycles www.cfmoto-motorcycle.eu

CGH Imports www.cghimports.com

Cheffins

www.cheffins.co.uk

CI Sport www.cisport.co.uk

CIA Insurance

www.cia-motorcycle-insurance.co.uk

Classic Bike

www.classicbike.co.uk

ClementsMoto

01227 720700

sales@clementsmoto.co.uk

www.clementsmoto.co.uk

Close Brothers Motor Finance

www.closemotorfinance.co.uk

Clymer Manuals

www.clymer.co.uk

CMPO

www.cmpoparts.com

Compass Sales

www.compass-sales.co.uk

Compton Dist. – Handy Workshop Lifts

www.comptondistribution.com

Corvus Terrain 4x4 Utility Vehicles

www.bossorv.co.uk

County Battery Services

www.countybattery.co.uk

Covec www.covec.co.uk

CTEK www.ctek.com

Custom Cruisers www.customcruisers.eu

Custom Fasteners www.hh-ms.com

Cylinder Head Shop www.cylinderheadshop.com

DD3O Lab www.d3o.com

Datatag ID www.datatag.co.uk

Datatool UK www.datatool.co.uk

Dave Cooper Trailers www.davecooper.co.uk

David Silver Spares www.davidsilverspares.co.uk

Proven targeted digital campaigns at scale, via

•

•

Davida UK

www.davida.co.uk

Davies Odell

www.daviesodell.co.uk

DBS Energy

www.leochbattery.co.uk

Dealer Bikes

www.dealerbikes.com

Dealership CRM

www.dealership-CRM.com

Dealerwebs

www.dealerwebs.com

Deep Blue Systems

0208 541 4131

info@deepbluesystems.com

www.deepbluesystems.com

Dekra

www.dekra-uk.co.uk

Delkevic

www.delkevic.co.uk

DEP Pipes

www.deppipes.com

Devitt Insurance

www.devittinsurance.com

Devon Rim Co

www.devonrimcompany.com

Diamondbrite (JewelUltraUK)

www.diamondbrite.co.uk

Digital Speedos

www.digital-speedos.co.uk

DContinued

860680

@Digitally.Charged.9

@DigitallyCharged

Direct Distribution

www.directdistributionservices.co.uk

DOT4 Distribution

www.dot4distribution.com

DPC Distribution

www.dpc-distribution.com

Draggin Jeans

www.dragginjeans.net

Draper Tools

www.drapertools.com

DrDownpipe

www.drdownpipe.com

Driver Racing Products

www.stinghelmets.net

Driving and Vehicle Standards Agency

www.gov.uk/DVSA

Dualways

www.dualways.com

Ducati UK

www.ducatiuk.com

Duck Smart

www.ducksmart.co.uk

Duell UK

www.duell.eu

Duke Marketing

www.dukevideo.com

Dunlop (Goodyear Tyres UK Ltd)

0121 378 7000

tyre_doctor@dunloptyres.com

www.dunlopmotorcycle.co.uk

Dura

www.dura.co.uk

Durnbury

www.durnbury.co.uk

Dyna Beads UK

www.dynabeads.co.uk

Dyna Pro

01256 363063

sales@dynapro.co.uk

sales@dynapro.co.uk

DDynojet UK

www.dynojet.co.uk

EE.P. Barrus www.barrus.co.uk

Earls Performance www.earls.co.uk

EASI European ATV Safety Institute www.quadsafety.org

Eazi Grip

www.eazi-grip.com

eBay for Business www.ebay.co.uk

EBC Brakes

www.ebcbrakes.com

E-Bikes Direct www.e-bikesdirect.co.uk

Ecobat www.ecobat.tech

EICMA

www.eicma.it

Electrex World

www.electrexworld.co.uk

EMaC

www.emac.co.uk

Energica

www.energicamotor.com

ePowersports

www.sur-ron.co.uk

Ermax

www.pyramid-plastics.co.uk

Eskuta

www.eskuta.com

Evans Cooling Systems UK

Exactrep

www.exactrep.com

FFabulous Biker Boys

01993 709486

dan@fab-biker.co.uk

www.fab-biker.co.uk

sales@evopos.co.uk

www.evopos.com

Evotech Srl

www.evotech-rc.it

Factory Agencies

01749 342491

info@factoryagencies.co.uk

www.factoryagencies.co.uk

www.falconshockabsorbers.co.uk 795900

Factory Moto

www.factorymoto.co.uk

Falcon Shock Absorbers

FAR Spa

www.far.it

Fastec-racing

www.fastec-racing.co.uk

Fehling

www.fehling.de

Feridax (1957)

www.feridax.com

First Response Finance

www.frfl.co.uk

info@fleetauctiongroup.com

www.fleetauctiongroup.com

Footman James and Co

www.footmanjames.co.uk

Fournales Shock Absorbers

www.mawsolutions.com

●

Contact:

01237

Fox Europe

www.foxracing.co.uk

FRO Systems

www.frosystems.com

Frost Auto Restoration

www.frost.co.uk

FTR Suspension

www.ftrsuspension.co.uk

FUCHS Lubricants (UK) plc

www.silkolene.com

Fuel Exhausts

www.fuelexhausts.com

Furlong Motorcycle Tyres

www.furlongtyres.com

Furygan

www.furygan.com

GG2F Media

www.g2fmedia.com

GardX Moto

www.gardxmoto.co.uk

Garmin (Europe)

www.garmin.com

GasGas Motorcycles UK

www.gasgas.com

GB Racing

www.gbracing.eu

Gefco UK

Get in touch to find out more:

020 3937 6390

enquiries@dfcapital.bank

Glass’s Information Services

0203 897 2500 info@glassbusiness.co.uk www.glassbusiness.co.uk

Go Cycle / Karbon Kinetics www.gocycle.com

Go MX Distribution www.riskracing.com

Golden Tyre Direct www.goldentyreworld.com

Golding Barn Raceway

www.goldingbarnraceway.co.uk

Goodridge UK

www.goodridge.co.uk

Gould Autoplates and Signs www.gould-group.co.uk

Grampian Motors

www.grampianmotors.co.uk

Greeves Motorcycles

dfcapital.bank

www.greevesmotorcyclesltd.com

GS (Yuasa Battery Sales UK) www.gs-battery.com

GT-85

www.gt85.co.uk

Guangzhou Kaijie Power Supply www.kagebatteries.com

OFFICIAL IMPORTERS & DISTRIBUTORS FOR:

Gulf Lubricants UK

www.gulf-lubricants.co.uk

HHagon 0208 502 6222 sales@hagon-shocks.co.uk www.hagon-shocks.co.uk

Haibike www.haibikeuk.co.uk

Hangzhou Skyrich Power www.skyrichpower.com

Harglo Performance www.harglo-performance.com

Harley-Davidson UK

www.harley-davidson.com

Harris Performance Products www.harris-performance.com

Harrison Billet www.billet.co.uk

Haynes Publishing www.haynes.com

H-C Travel www.hctravel.com

HDM Trading www.hdmtrading.co.uk

Healtech Electronics UK www.healtech.co.uk

HEL Performance Products www.helperformance.com

Held UK www.held.de

Helite www.helite.com

Helmet 28 www.helmet28.com

Hendler Wholesale

01405 480000

sales@hendler.co.uk

www.hendler.co.uk

HHenry Squire and Sons

www.squirelocks.co.uk

Herald Motor Co

www.heraldmotorcompany.com

HEX Innovate (UK) Ltd

01372 364100

info@hexinnovate.com

www.hexinnovate.com

Hi Level

01302 890400

sales@hilevel1.co.uk

www.hilevel1.co.uk

Highway Hawk

www.highwayhawk.com

Hiplok

www.hiplok.com

HiSun

www.barrus.co.uk

HM Quickshifter

www.hmquickshifter.com

Hoco Parts UK

01484 641073

info@hocoparts.co.uk

www.hocoparts.com

Holeshot PR

www.holeshotpr.com

Honda UK

www.honda.co.uk/motorcycles

Hood Motorcycle Jeans

www.hoodjeans.co.uk

HPS

www.bikehps.com

HSC Machinery Spares

www.hscgroupuk.co.uk

Husqvarna Motorcycles UK

www.husqvarna-motorcycles.com

IIGM UK

www.chainsandsprockets.com

Ignition Agencies

01865 965053

info@ignitionagencies.co.uk

www.ignitionagencies.co.uk

Ikon Shocks UK

www.ikonshocks.co.uk

IMP UK

www.impukltd.co.uk

Indespension

www.indespension.co.uk

Indian Motorcycle

www.indianmotorcycle.co.uk

Institute of the Motor Industry (IMI)

www.theimi.org.uk

Intermot

www.intermot-cologne.com

International Dealer News

www.dealer-world.com

iVendi Ltd

www.ivendi.com

2025 WALL PLANNER

The trade’s favourite wallpaper

Book today... t: 01237 422660

e: adsales@dealernews.co.uk

Get in touch to find out more:

020 3937 6390

enquiries@dfcapital.bank

JJaycee Distributors

01473 281838

sales@jayceeip.com

www.jayceeip.com

Jepson & Co

0114 273 1151

sales@jepsonandco.com

www.jepsonandco.com

John Milverton

JobScene Live by British Dealer News

01237 422660

jobscene@dealernews.co.uk

www.britishdealernews.co.uk

Jofama

www.jofama.se

John Lampkin Imports

www.beta-uk.com

johnmilverton@btconnect.com

Jorade Commercial Services

www.multicar-systems.com

JTS Biker Clothing

www.jtsbikerclothing.com

Judd Racing

www.juddracing.com

Juicy Bikes

www.juicybike.co.uk

KK&N Filters (Europe)

www.knfilters.com

Kärcher

www.karcher.co.uk

Kawasaki Motors (UK)

www.kawasaki.co.uk

Keihan Systems

www.keihan.co.uk

KGB Motorcycle Distribution

www.kgbmotorcycledistribution.co.uk

Kiddimoto

www.kiddimoto.co.uk

Kippax Performance UK

www.kippax-moto.co.uk

Knockhill

www.knockhill.com

Koyo (UK)

www.koyo.eu

dfcapital.bank WWW.BRITISHDEALERNEWS.CO.UK

www.kriega.com K-Tech Suspension www.ktechsuspension.com KTIB www.ktib.co.uk KTM Sportmotorcycle UK www.ktm.com Kuberg www.kuberg.com

info@lucasoil.co.uk

www.madison.co.uk Maguiars UK

www.meguiars.co.uk

Get in touch to find out more:

020 3937 6390

enquiries@dfcapital.bank

Mash Motorcycles

www.motomondo.com

MAW Solutions

www.mawsolutions.com

Max Motorcycles

www.max-motorcycles.co.uk

Max Torque Cans

www.maxtorquecans.com

Maxton Engineering

www.maxtonsuspension.co.uk

MBM

Maxxis International

01395 604040

sales@bickers-online.co.uk

www.bickers-online.co.uk

Mayo Media

01237 422660

editorial@dealernews.co.uk

www.britishdealernews.co.uk

www.mansfieldboard.co.uk

McAMS

www.mc-ams.co.uk

MCI Tours

www.mcitours.com

MCIA

0247 640 8000

www.mcia.co.uk

MCN London Show

01733 468468

www.mcnmotorcycleshow.com

MD Racing Products

www.mdracingproducts.co.uk

MDS Battery

www.mdsbattery.co.uk

Meaving

www.maeving.com

Mecatecno UK

www.mecatecno.co.uk

dfcapital.bank WWW.BRITISHDEALERNEWS.CO.UK

Media Links Online

www.medialinksonline.com

Merlin Motorcycle Clothing

01543 270299

info@merlinbikegear.com

Merton College

www.south-thames.ac.uk

Meta Trak

www.metatrak.co.uk

Metisse Motorcycles

www.metisse-motorcycles.com

Metmachex Engineering

www.metmachex.net

Metzeler Tyres

www.metzeler.com

01450 373333

sales@gobrandon.com

www.gobrandon.com

Midwest Marketing 01527 574422

Info@rayven.co.uk

www.midwestmarketingltd.co.uk M

Milenco

www.milenco.com

Mito UK

www.mito.uk.com

MK Battery

www.mkbattery.com

Mode Performance

www.modeperformance.co.uk

Modeka International GmbH

www.modeka.de

Mooof NV

www.mooof.eu

Moore Speed Racing

www.moorespeedracing.co.uk

Morgan Carbtune

www.carbtune.co.uk

Morris Lubricants

www.morrislubricants.co.uk

Mortons Media Group

www.mortonsmediagroup.com

www.motoelectrical.co.uk

BIKESURE

Be quids in with the brilliant Bikesure referral scheme

Question: What’s the smart thing to do when someone asks about insurance?

Answer: Send them to Bikesure and earn 50 smackers of course!

Whether you’re a dealer, training school, garage, website or other group with the interests of motorcyclists in mind, you can join the Bikesure

Insurance referral programme to earn extra money – who doesn’t want to do that when times are tough?

We have bespoke and competitively priced policies for motorcycles, scooters, quads, trikes and buggies. We even have deals for custom bikes, imported machines and for those who have previously struggled to find suitable cover. In fact, we pride ourselves in insuring the uninsurable!

Sign up to our referral scheme for free and every

time you recommend Bikesure, we’ll pay you £50 for policies sold as a result of your recommendation. There’s no cost to you as we supply point of sale material as well as traceable online links and banners ensuring all enquiries are attributed to you and the cash ends up in your pocket.

Our award-winning referral team has been named Motorcycle Trader Insurance Provider of the year on multiple occasions, based on

t:0800 916 1250 or 0330 123 0914 e:dealers@bikesure.co.uk w:www.bikesure.co.uk/referral-scheme

dealer service satisfaction. They will be on hand to answer any queries and offer expert support to you, your customers and members.

We’ll even create a page on our website, detailing your location and the services you offer, providing increased online visibility for your business.

We pay thousands in referral rewards each year to businesses and interest groups just like yours. Isn’t it time you got in on the action? n

Call:

0800 916 1250 or 0330 123 0914

Email:

dealers@bikesure.co.uk

Visit: www.bikesure.co.uk/ referral-scheme

y Access to our award winning support team GET

Remember, the scheme is open to all motorcycle businesses, instructors, interest groups and owners’ clubs. Sign up for free today and we’ll give you:

y £50 for every policy bought

y Your own page on the Bikesure website

y Dedicated point of sale material

DF CAPITAL

Flexible, straightforward inventory finance

DF Capital has been providing funding for the motorcycle industry since it was founded in 2016. Our award-winning inventory finance is designed for dealers, manufacturers and distributors across the country, helping them achieve their growth ambitions.

What is inventory finance?

To put it simply, inventory finance helps businesses fund stock. This can be very useful to motorcycle dealers as they typically have a significant amount of inventory on their showroom floors. The finance allows the retailer to obtain and display stock without using its own cash, which it can then use for other business expenses or investments. At the end of the agreed term, or when the bikes are sold, the finance is repaid.

In a nutshell, inventory finance could help motorcycle dealers to effectively manage their inventory levels, manage their cash flow, and expand their business – at the same time as maintaining a wide selection of products to meet customer demand, especially during peak seasons.

t:020 3937 6390 e:agoulding@dfcapital.bank w:www.dfcapital.bank

So how can DF Capital help me?

We help motorcycle dealers release cash tied up in new and used stock and our awardwinning products include:

Unit Stocking Finance

Unit stocking is a simple and efficient way of keeping your showroom stocked while freeing up your cash. Your vehicles are used as primary collateral, meaning funding is secured against them, and

How does this work?

A motorcycle retailer orders a bike, or already has a bike in stock, and requests funding for it

Preferred repayment terms, which have been mutually agreed, are selected

you pay us back when the unit is sold, or at the end of the term, whichever is sooner. You can choose from a range of terms for each asset, depending on the current needs of your business.

Unit stocking lets motorcycle dealers free up cash held in inventory and can also be used to help you buy in more units, keeping you stocked up and your own customers happy.

Subject to approval, DF Capital buys the bike from the dealer, or pays the vendor

Floorplan Finance

The bike is then resold to the dealer with a specific term date

DF Capital is repaid when the bike is sold, or at the end of the agreed term

Floorplan programmes are delivered in partnership with manufacturers and distributors and enable dealers to gain standard terms when placing orders with manufacturers, without having to pay upfront. For manufacturers and distributors, floorplan programmes can help to standardise payment terms,

provide greater payment certainty and potentially support with build schedules too. We pay the vendor for each vehicle at the time it’s delivered to you, and you pay us back when it is sold.

So, manufacturers are able to keep their distribution network moving, and dealers have the right stock at the right time to sell to customers, all while keeping hold of your cash.

DF CAPITAL

Flexible, straightforward inventory finance

Visit dfcapital.bank/ commercial and take a look at our product information. We have some handy videos on our website to help explain how our inventory finance products work. You can also contact Angela on agoulding@ dfcapital.bank to discuss ways in which DF Capital can support you.

The types of business we work with

We have developed strong relationships with many wellknown manufacturer brands and dealer businesses in the sector, helping them free up working capital and protect cash flow, whilst enabling them to show, display and demonstrate products. For manufacturers, our programmes support product distribution and can help with planning and decision making. The insights we provide to customers can help to analyse stock turn, age profile and industry trends.

What sets DF Capital apart?

We are specialists in distribution finance and work in partnership with you to ensure you always have funding when and where you need it.

We are proud of the depth of expertise and experience of our lending team. Our team really understand – and in some cases have worked in – the motorcycle sector. Our programme managers, who work with manufacturers and distributors to set up programme terms for their dealers, have been instrumental in our success.

t:020 3937 6390 e:agoulding@dfcapital.bank w:www.dfcapital.bank

“We work in partnership with some of the leading motorcycle dealers in the UK – and are proud to support their growth. It’s been an interesting few years for this sector and whilst it’s been a challenge, our partners have thrived because of their relationships with their own customers, industry-leading innovation and product quality. We look forward to supporting more businesses this year and beyond.”

Angela Goulding, managing director, Powersports, DF Capital

Putting customer needs first is at the heart of everything we do. We are here to support our customers – we listen to you and prioritise your needs. Customers tell us we’re easy to do business with because of our user-friendly tools like DF Connect, our account management portal, DF Check, our auditing app,

and DF Onboard, our online onboarding process. We can also provide deep insights to help run your business. Whether that’s analysing stock turn or age profiles of stock as well as wider industry trends. Of course, if you’d prefer to talk to someone, our friendly, UK-based team is at the end of the phone whenever you need a chat.

Depending on the size of the facility, we can also provide legal documents and activate your facility the same day.

We really, truly care. About you, about each other, and about the world around us. Acting sustainably is one of our core values, we work with integrity and we are here to make a difference. n

DIGITALLY CHARGED

Supercharge your digital marketing today

Digitally Charged specialises in crafting tailored marketing strategies specifically designed for businesses within the motorcycle industry. Our approach is centred around utilising specialised data to pinpoint and engage with motorcycle enthusiasts across various demographics and geographical regions, both nationally and internationally.

In the motorcycle industry, reaching and resonating with the right audience is paramount. With our advanced targeting data and in-depth understanding of the motorcycle market, we ensure that your brand connects with enthusiasts who are passionate about motorcycles and their related products.

From the initial planning stages to the execution of

campaigns, Digitally Charged offers comprehensive support tailored to the unique needs of the motorcycle industry. Whether it’s crafting compelling ads that showcase the thrill of the ride or evaluating campaign performance to optimise results, we handle every aspect of your marketing journey. From digital to TV, radio to out-of-home, Digitally Charged

@Digitally.Charged.9

@DigitallyCharged

t:01157 860680 e:digital@digitally-charged.com w:www.digitally-charged.com

offer a full service across all advertising channels.

Our ultimate aim is to elevate your brand awareness and drive measurable ROI (return on investment) for your business. By leveraging our expertise in data analysis and targeted strategies, we help our clients stand out in a competitive market and help

operations. We take pride in our custom-built data infrastructure, which not only optimises campaign effectiveness but also ensures brand safety. Motorcycle clients across the world trust us to deliver results whilst upholding the highest standards of ethical advertising practices.

them achieve their objectives.

Here at Digitally Charged, we understand the nuances of marketing in the motorcycle industry and specialise in harnessing diverse data sources and innovative targeting methods to ensure that your message reaches the right audience at the right time. Whether you’re promoting motorcycle gear, bikes, accessories, or services, we tailor our approach to maximise engagement and drive conversions.

Integrity and transparency are at the core of our

Our mission is to simplify the complexities of digital marketing for motorcycle businesses and we do that by providing clear, actionable insights and guidance to help

our clients navigate the everevolving landscape of online advertising. Whether you’re a local dealership, offering related riding products and services or a large motorcycle manufacturer, we offer scalable solutions to meet all your marketing needs.

Digitally Charged is more than just a marketing agency – we’re your strategic partner in driving growth and success. Let us help you rev up your marketing efforts and accelerate your visibility and profitability. Together, we’ll ride towards new heights of success in the dynamic world of motorcycling. n

FOWLERS PARTS

Big on spares, big on service

FOWLERS’ FACTS

y Largest stock of motorcycle parts in the UK

y Only OEM parts stocked

y 17 manufacturers covered

y Dedicated support helpline

y Classics/older models catered for

y Special order parts options

EBC Brakes are now available direct from Fowlers, alongside genuine parts from 17 motorcycle manufacturers. This one-stop shop also carries NGK spark plugs, Silkolene lubricants and S100 bike care products, plus clothing and accessories from Weise, Duchinni and Gear Gremlin, saving dealers time, effort, and shipping costs.

Founded in 1978, EBC produces the largest range of brake discs and pads in the world, made in one of its two specialist factories in the UK and USA. Fowlers now carry

huge stocks of EBC products, including brake pads, discs/ rotors, braided brake lines, clutch kits and more, which trade customers can order online using an EBC part

number. An experienced team of parts advisers is on hand to answer any questions by email, telephone or using the online chat facility.

At your service

Fowlers Parts is geared up to make dealers’ lives easier. Order before 6pm for same day dispatch, and select 24 hour or 48 hour delivery, to suit your schedule and budget. All parcels are sent with a fully tracked service.

t:0117 977 0466 e:trade@fowlers.co.uk w:www.fowlersparts.co.uk

Free next business day delivery is offered on orders more than £300. With fast-moving lines, such as oil, brake pads and cleaning products, OEM parts from so many manufacturers, and clothing, accessory and security products, reaching the carriage free threshold is a breeze.

Making things easy

Keep your workshop and your ordering process organised by using the ‘Hold file’ option when you order on Fowlers’ industryleading online Electronic Parts Catalogue (EPC). Easily locate the parts you need and then decide when you want them to be delivered – particularly useful if you want to plan ahead for future jobs and keep your workshop clutter free.

When you need to talk to an expert, experienced parts advisors can be contacted by phone, email or live chat, Monday to Friday from 9am to 6pm and Saturday 9am to 1pm. n

GENUINE PARTS FROM:

Plus GasGas, Mutt and Royal Enfield – these brands are not yet on the EPC, but trade customers can order by phone, email or live chat.

GIVI UK

Choose Your Attitude

GIVI, the Italian motorcycle and equipment brand, was born from Giuseppe Visenzi’s passion for two wheels and competition more than 45 years ago. It does so with the intention of making life easier for motorcyclists by offering an extensive catalogue in which quality, innovation, premium materials and maximum functionality are the main ingredients.

GIVI has a portfolio that covers all market segments (touring, adventure, racing, urban and café racer), with ranges designed specifically to adapt to them, which are constantly developed through research, innovation and listening to the end user.

GIVI’s main focus has always been on motorcycle equipment. One of the main needs of some motorcyclists is to increase the carrying capacity of their bikes, for everyday use and long journeys and for leisure trips. The transalpine company designs all kinds of solutions so that two-wheeled enthusiasts can take everything they need with them.

One of the most important catalogue is the MAXIA 5 top case, ideal for use on long journeys

everyday life. This top case represents the evolution of the brand and has a capacity of 58 litres, placing it at the top of its class. It is lighter and stronger than its predecessor, which translates into greater content security and durability, as well as a futuristic and elegant design and different colour options to match the main models on the market.

In the touring-adventure sector, the main highlight for 2024 is the completely renewed Trekker Outback EVO line. This range of aluminium cases consists of top cases, available in 58-litre and 42-litre capacities, and side cases, with 48-litre, 37-litre and 33-litre options. Strength is one of its main characteristics, making it an unbeatable option for offroad excursions. In addition, GIVI offers users a whole range of accessories to further enhance the functionality of

MAXIA 5

X-Line

XL08

t:01327 706220 e:info@givi.co.uk w:www.givi.co.uk

these cases with MONOKEY® system, such as the waterproof inner bag or the elastic net to secure the luggage to the bottom of the lid.

Another of the brand’s main ranges this year is the X-Line, consisting of soft bags specifically designed for users who particularly enjoy offroad riding. Thanks to the use of premium materials such as high-strength 1200D/WR polyester and TPU inserts, the safety of riders’ belongings is fully guaranteed.

Much more than bags and cases

GIVI also dedicates an important part of its attention, research and work to the design and production of helmets, again for all segments: urban, racing, touring,

adventure and off-road. For 2024, the main new products come in the form of modular helmets, specifically the X.21 and X.27 (of which a new Tourer version has just been launched), which have been designed to be certified under ECE 22.06 homologation, the most recent and demanding homologation to date.

Dealer support

GIVI has a UK-based warehouse and showroom with a dedicated team of dealer-support staff. The warehouse stocks thousands of products, enabling GIVI UK to provide a next-day delivery service on the majority of dealer orders, including model-specific accessories.

GIVI UK’s dealer representative is on hand to answer questions and queries, backed up by a strong office support team with extensive knowledge of our range of products.

Every dealer is entitled to a branded display unit, branded banners and GIVI brochures and leaflets for customers to take away.

Showroom

GIVI’s product showroom at the UK warehouse in Daventry, provides an opportunity for dealers to see the luggage and helmet ranges up close and also acts as a base for GIVI run dealer training sessions. GIVI also has a strong relationship with a specialist PR agency, which liaises with the motorcycle media to raise awareness of the brand and ultimately drive customers into dealerships. n

Trekker Outback EVO

X.27 Tourer

KYMCO UK

Rich heritage, quality manufacturing, choice and value

KYMCO is a well-known and respected scooter, motorcycle, mobility scooter and ATV manufacturer originating from Taiwan. The UK division of KYMCO is a wholly owned subsidiary of KYMCO Taiwan and not a distributor. Their motorcycle and scooter range remains a top priority for expansion and brand focus.

KYMCO has had a great year with its motorcycle business development taking on many new dealership partners and reestablishing connections and relationships within motorcycle journalism. In 2024, KYMCO will have some exciting new 125cc scooters: one will be a very exciting entry-level model and the other will be a premium option. The company will continue to expand its exposure, brand awareness and dealer network in the UK,

this includes marketing and journalistic activity crucial to the next step in growing the brand in the UK to the levels enjoyed in Europe, South America and beyond.

KYMCO offers a solid range of scooters, ranging from 50cc commuter scooters to 550cc premium maxi scooters. The range includes the iconic Agility 50cc, the sporty Super 8 R, the European best-selling Agility City 125 which now comes with free OTR and top box, the street motorbike VSR 125 which now boasts a sports performance exhaust system and carbon silencer at no extra cost, and the X-Town 125. Also, the adventure crossover scooters the DTX 125cc and 320cc, the maxi flagship scooter AK 550 Premium and the bike you

t:07718 479613 e:nkeeble@kymcouk.co.uk w:www.kymco.co.uk

can ride on a car licence, the CV3, as well as the next step in going green, the electric IONEX i-One. KYMCO also offers a first-class parts programme and is proud of its very well stocked parts and products in its UK-based warehouses.

KYMCO’s dealer support continues to grow in 2024. KYMCO offers a wide support network to dealers, with assets such as e-manuals, an online parts system, a complete warranty system, a marketing portal and highlevel communications. KYMCO in 2024 begins the roll out of the new “Phase 2 plan” of dealership point-of-sale material which is an exciting opportunity for its top dealers to qualify for. KYMCO is also proud to partner with Datatool, supplying the stealth tracker and DNA marking

system free of charge with all new purchases (subscription fees apply), as well as providing more dealership openings and sales opportunities with the manufacturer.

KYMCO’s USPs include having incredibly reliable products, efficient fuel consumption, low emission output, consistent stock supply, friendly and highly experienced sales representatives and high-end marketing material and support.

KYMCO is a brand that strives on winning the hearts of its customers, with reliable and efficient products that create a special connection with riders. It is an honest and open brand that believes in supporting its dealers, through strong partnerships and collaboration, to support its customers to the highest level. It is well established with a wide industry knowledge and technical expertise and is a brand that dealers will want to partner with. n

Agility City

CV3

LEXHAM INSURANCE

LEXHAM INSURANCE

LEXHAM INSURANCE

LEXHAM INSURANCE

Trade & Training School Insurance

Specialist two-wheel insurance

LDealer Referral Scheme, Motor Trade

Dealer Referral Scheme, Motor Trade

Dealer Referral Scheme, Motor Trade

exham Insurance

Lexham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.

£30 commission per policy!

Consultants is a specialist two-wheel insurance provider

With over 23 years of providing insurance solutions to individuals and businesses, Lexham have become a leading twowheel insurance broker.

With over 23 years of providing insurance solutions to individuals and businesses, Lexham have become a leading twowheel insurance broker.

Lexham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.

offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.

By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!

With over 23 years of providing insurance solutions to individuals and businesses, Lexham have become a leading twowheel insurance broker.

Expanding Product Range

Expanding Product Range

Expanding Product Range

Lexham continues to build on its success in the scooter and motorcycle insurance markets by increasing its product portfolio and developing products, solutions, and facilities to ensure it stays at the forefront of an everchanging world.

Dealer Referral Scheme

Dealer Referral Scheme

Lexham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.

Dealer Referral Scheme

Lexham continues to build on its success in the scooter and motorcycle insurance markets by increasing its product portfolio and developing products, solutions, and facilities to ensure it stays at the forefront of an everchanging world.

Lexham continues to build on its success in the scooter and motorcycle insurance markets by increasing its product portfolio and developing products, solutions, and facilities to ensure it stays at the forefront of an everchanging world.

Key relationships are vital as Lexham continues to focus on working with dealers, training schools, manufacturers and importers.

Known for it’s close working relationships with some of the biggest names in the industry, Lexham offers several exclusive schemes for mopeds, scooters and motorcycles. With more than 24 years of experience of providing insurance solutions to individuals and businesses, Lexham has become a leading two-wheel insurance provider.

Referring customers to Lexham couldn’t be easier ... Using traditional methods, such as business cards and flyers combined with digital and social materials and web banners with unique tracking.

Motor Trade Insurance

Offering a tailored Motor Trade Insurance policy to dealers.

Key relationships are vital as Lexham continues to focus on working with dealers, training schools, manufacturers and importers.

Key relationships are vital as Lexham continues to focus on working with dealers, training schools, manufacturers and importers.

Dedicated

Motor Trade & Training School Team

Dealer Referral Scheme

Scooter & Moped Insurance

Scooter & Moped Insurance

Scooter & Moped Insurance

Expanding product range

Specialist

Specialist moped and scooter insurance for riders 16 plus, offering the best packagepossible for social, commuting or delivery.

and scooter insurance

Lexham veha a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 ,dealers 400 training sschool and an increasing number of fleet customers.

Key relationships are vital as Lexham continues to focus on working with dealers, training schools, manufacturers and importers.

Specialist moped and scooter insurance for riders 16 plus, offering the best packagepossible for social, commuting or delivery.

With the Dealer referral scheme it gives businesses the opportunity of earning a minimum of £30 for each policy referred from that particular dealer.

With the Dealer referral scheme it gives businesses the opportunity of earning a minimum of £30 for each policy referred from that particular dealer.

With the Dealer referral scheme it gives businesses the opportunity of earning a minimum of £30 for each policy referred from that particular dealer.

Continuing to build on its success in the scooter and motorcycle insurance markets, Lexham is further increasing its portfolio and developing products, solutions and facilities to ensure it stays at the forefront of an ever-fastchanging world.

Breakdown Cover Training School Insurance

Motorcycle Insurance

Motorcycle Insurance

With the use of innovative and effective solutions Lexham are able to offer an even better standard of service to individuals and businesses.

With the use of innovative and effective solutions Lexham are able to offer an even better standard of service to individuals and businesses.

Personal Accident Excess Protection

With the use of innovative and effective solutions Lexham are able to offer an even better standard of service to individuals and businesses.

With the expansion of insurance products it has seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.

With the expansion of insurance products it has seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.

Referring customers to Lexham couldn’t be easier…

Referring customers to Lexham couldn’t be easier…

Motor Trade Insurance

With the expansion of insurance products it has seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.

Helmet & eathersL

We offer dealers a unique tailored Motor Trade Insurance policy. Our specialist sales team will provide you with a bespoke quote and cover.

Why choose Lexham?

Why choose Lexham?

The Dealer Referral Scheme allows businesses to earn a minimum of £30 for each policy referred from a particular dealer.

romF providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.

Referring customers to Lexham couldn’t be easier…

Are you interested in getting an insurance quote for ryou business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk

Using innovative and effective solutions, Lexham strives to offer an even better standard of service to

From learner-legal commuters and A2 licence holders to large-capacity bikes, we provide competitive quotes on all motorcycles, back by a quality policy.

Training School Insurance

Quad bike Insurance

This exclusive scheme offers a policy designed and managed specifically to your needs, with an insurer with more than 24 years of experience.

Why choose Lexham?

Exclusive schemes only available at Lexham

Exclusive schemes only available at Lexham

Exclusive schemes only available at Lexham

Policies placed with an A+ rated insurer

Exclusive scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 22years of experience.

Motorcycle Insurance

From learner-legal commuters and A2 licence holders to large-capacity bikes, we provide competitive quotes on all motorcycles, back by a quality policy.

From learner-legal commuters and A2 licence holders to large-capacity bikes, we provide competitive quotes on all motorcycles, back by a quality policy.

Delivery Fleet Insurance

Electric Scooter & Motorcycle Insurance

yDeliver Fleet Insurance

Electric Scooter & Motorcycle Insurance

With sales increasing in this sector we areoffering competitive premiums on both established brands and new entrants to the market.

Policies placed with an A+ rated insurer

We offer a bespoke fleet scheme for delivery companies. From small independents to national companies, we cover mopeds, scooters, and motorcycles up to 500cc.

A bespoke fleet scheme for delivery companies. We offercover for mopeds,scooters and motorcycles up to 500cc. From small independant tonational companies.

With sales increasing in this sector we areoffering competitive premiums on both established brands and new entrants to the market.

Policies placed with an A+ rated insurer

24 Years trusted insurance rovider Our best are direct Over star reviews

Specialist

UK Insurance team

Specialist UK Insurance team

Specialist UK Insurance team

@LexhamInsurance

@LexhamInsurance

@Lexham_Insurance

Dealer Referral Scheme,

Trade & Training School Insurance

t:01379 646506 e:a.goodson@lexhaminsurance.co.uk w:www.lexhaminsurance.co.uk

individuals and businesses.

The expansion of insurance products, including those in the Electric, Delivery and Fleet insurance sectors, has seen a growing number of partnerships.

Motor Trade Insurance

Lexham Insurance Consultants is a specialist two wheel insurance broker offering bespoke and niche products to riders, dealerships, training schools, fleets and importers.

With over 23 years of providing insurance solutions to individuals and businesses, Lexham have become a leading twowheel insurance broker.

Offering a tailored Motor Trade Insurance policy to dealers. Our specialist sales team will provide you with a bespoke low-cost quote.

Dedicated Motor Trade & Training School Team

Training School Insurance

By using not only traditional methods such as business cards and flyers, but the use of digital and social materials too including web banners. There is a host of assets available to make use of the Dealer Referral Scheme quick and easy!

Expanding Product Range

Dedicated Motor Trade & Training School Team

Lexham continues to build on its success in the scooter and motorcycle insurance markets by increasing its product portfolio and developing products, solutions, and facilities to ensure it stays at the forefront of an everchanging world

Lexham has a dedicated team of commercial staff, including on-the-road area managers, who will be able to help with your insurance requirements. Currently Lexham provides insurance cover for more

Exclusive scheme offering a policy tailored specifically to your needs, closely developed with an insurer with over 22years of experience.

than 1000 dealers, 400 training schools and an increasing number of fleet customers. From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team is on hand to offer the assistance you require.

Dealer Referral Scheme

Key relationships are vital as Lexham continues to focus on working with dealers, training schools, manufacturers and importers.

£30 commission per policy!

Motorcycle Insurance

Are you interested in getting an insurance quote for your business, or signing up to the Dealer Referral Scheme?

Lexham have a dedicated team of commercial staff including on the road area managers who will be able to help with your insurance requirements. Currently Lexham provide insurance cover for over 1000 dealers, 400 training schools and an increasing number of fleet customers.

With the use of innovative and effective solutions Lexham are able to offer an even better standard of service to individuals and businesses.

Call Lexham today on: 01379 646506. n

From providing tailored commercial insurance to assisting with the Dealer Affiliate Scheme, our team are on hand to offer the assistance you require.

ith the expansion of insurance products seen a growing number of partnerships including that on Electric, Delivery and Fleet insurance products.

Delivery Fleet Insurance

A bespoke fleet scheme for delivery companies. We offercover for mopeds,scooters and motorcycles up to 500cc. From small independant tonational companies.

From 16 plus, learner-legal commuters, A2 licence holders to large-capacity bikes, Adventure bikes, Electric. 24 Years experience and several exclusive schemes.

With the Dealer referral scheme it gives businesses the opportunity of earning a minimum of £30 for each policy referred from that particular dealer.

Referring customers to Lexham couldn’t be easier…

Scooter & Moped Insurance

Specialist moped and scooter insurance for riders 16 and older offering packages for social use, commuting, or delivery.

Are you interested in getting an insurance quote for your business, or to sign up to the Dealer Referral Scheme? Call Lexham on: 01379 646 506 www.lexhaminsurance.co.uk

Quad Bike Insurance

Quad bike Insurance

Specialist cover for this growing sector, our specialist policy will ensure you have the right cover.

Our specialist insurance covers all types of road-legal quad bikes and buggies, as well as ATVs, sports, leisure, and utility quads. We can also provide cover for agricultural use.

Helmet & Leathers

Why choose Lexham?

entrants

24 Years trusted insurance provider

Our best deals are direct Over 2300 5 star

LS2 TECH DESIGN TEAM

Always Ahead

LS2 prides itself on its vast range, from entry-level products to high-end GP racing helmets. In total, 24 different helmet models are available in more than 130 designs. The range starts with the kids helmet in the mini range, and at the top end for adults, there’s the FIM Racing homologated Thunder GP. Plus a full range of clothing, boots and gloves.

According to UK sales director Paul Haskins, a huge recent success has been the new Advant helmet with its 180-degree flip-front, which benefits from dual homologation and is now available as a full-carbon option. “We have been very strong in the entry sector since we launched in the UK in 2008, but certainly, over the last two to three years, we have sold far more helmets outside the entry-level sector. We don’t want to lose the entry-level business as it is part of the company’s ethos, but we have stepped up; the factory’s continual development of new helmets and clothing linked to our racing involvement has

enabled us to grow into market sectors we used to struggle to get serious traction in.

“Multiple RiDE magazine Best Buy and Recommended awards have given us great reviews in the consumer press. Our new Vector II helmet was a clear winner in the sub-£200 class, with the RiDE panel of judges impressed by the Vector’s fit, venting and an impressive array of accessories supplied as standard, including a Pinlock Max Vision visor insert. And it proved to be the quietest helmet on test, too.”

LS2 will once again be a major helmet sponsor in BSB, with Jason O’Halloran, Andrew Irwin, Tom Neave (Superbike), Jack Kennedy and

Advant-X Carbon

Vector II

t:01670 856342 e:uksrvice2@ls2helmets.com w:www.ls2helmets.com

Rhys Irwin (Supersport) and many more, ensuring a heavy paddock presence at every round, something Haskins has been a strong advocate of since taking over as UK sales director in 2018.

Helmets

The Advant is perhaps the most eye-catching for UK buyers, bringing the LS2 package of high-tech construction, advanced design and good value SRPs to the modular or flip-front sector. The firm has a history here; its Valiant flip-front helmet was a big hit, and the Advant aims to build on that success. The base design features a KPA (Kinetic Polymer Alloy) construction. It has a unique 180° rotating chin bar, auto visor lift mechanism, internal sun visor, metal microadjust buckle, and supplied Pinlock. Prices start from £249.99. Next in the range is

the Advant-X, which uses LS2’s HPFC (High-Performance Fibreglass Composite) shell and a KPA chin bar. The X also has a different shell shape from the standard Advant, with a more organic form at the rear, giving better aerodynamic performance and extensive venting.

Finally, there’s the top-end Advant-X Carbon, which uses carbon fibre not only for the shell but also for the chin bar, making it the only fully carbon convertible helmet on the market. The carbon version weighs in at just 1550g, with the Advant-X at 1600g and 1650g for the base Advant. SRPs are attractive:

£299.99 for the

standard model, £329.99 for the X and £379.99 for the carbon model. And that’s not all; there is a new intercom system for this year, developed for LS2 in conjunction with industryleading communications manufacturer Cardo Systems. The new LS2 4X Intercom is a Bluetooth system. Initially, four helmets will come with the intercom pre-installed – LS2 offers a special communications package, which works out to be the SRP of the helmet plus £100 for the comms system, on the Advant-X Carbon, Advant-X and standard Advant in matt black, alongside the Vector II sports touring helmet. The new LS2 4X system is also widely available across the 2024 range of helmets for an SRP of £239.99.

Jason O’Halloran BSB

LS2 TECH DESIGN TEAM

Always Ahead

Goggles

LS2 has also added to its range of goggles for the new season. The newly launched Charger goggles join the Aura Pro and Aura Enduro Series launched this year, with the Aura featuring Pinlock technology in a world first for the company. The new Charger goggles feature iridium lenses as standard and are available in six different colours. They are aimed squarely at the entry-level price bracket with an SRP of £24.99.

SIX REASONS TO STOCK LS2

1. Dealer Direct: Straightforward communication and streamlined processes

2. Next Day Delivery: Quick and reliable fulfilment for your customers

3. Free Merchandising: Support to help you showcase LS2 products effectively

4. No Quibble Warranty: Builds customer confidence and reduces after-sales hassle

5. Huge UK Stocks: Reliable access to a wide range of LS2 products

for LS2 dealers and training schools. The entry-level design features a 600-denier polyester outer shell with a waterproof breathable membrane, removable thermal liner, and

continue at £99 for 2024. It is available in three colourways (black/grey, black/red, and black/H-V yellow).

6. Industry Leading Trade Margins: Competitive profitability for your business Kubra

Next is the softshell Bolton jacket, which is waterproof and includes a removable thermal liner. Available in men’s and ladies’ sizes from XS-5XL, it also boasts LS2’s own ‘slow bounce’ CE-approved armour at the elbows and shoulders, plus a provision for an optional LS2 chest and back protector. It has an urban look for use on and off the bike and an SRP of £129.99.

Charger goggles

t:01670 856342 e:uksrvice2@ls2helmets.com w:www.ls2helmets.com

and there are no wholesalers or intermediaries to add an extra layer of margin.

“We are proud to be factory direct, which means we control our pricing, keeping SRPs down while at the same time giving our dealers a healthy margin,” added

Top picks from the new gloves and boots added to the 2024 collection include the new Kubra summer glove, which comes in sizes S-2XL and is available in three new colourways alongside the new fashionable Acrux boots.

Service and support

LS2 dealer support is available from five independent agents who cover the UK and Ireland and, of course, are supported from head office, where the experienced team can offer expert product advice. The dealer sign-up process is simple, and there is no minimum stocking requirement; display units, branded floor mats and other POS materials are readily available.

Contact Trade Hotline: 01670 856342

Paul Haskins LS2 UK Sales Director: 07932 725119

Lee Bell Midlands & North Wales: 07582 178996

“Everything we do is aimed at the dealer and supporting our network to increase the sales of our products. We don’t retail,

Peter Campbell North East, North West & Scotland: 07966 431388

Dave Priddle South West & South Wales: 07900 682775

Jon Russell London & South East: 07582 512581

Peter Emmett Ireland: 0876 622644

Sepang

MARKETING DELIVERY

The UK’s marketing automation specialists for the motor retail sector

Marketing Delivery provides automated digital marketing solutions to more than 500 of the country’s leading car, bike, and van retailers, from single sites to multifranchise national groups. Its VoiceBox software supports AI-powered interactions with prospective and existing customers via targeted messages at bespoke touchpoints throughout the buying and ownership cycles.

VoiceBox is an allencompassing marketing automation solution that uniquely facilitates sales, aftersales, and social media communications via one platform. It analyses retailer data from multiple sources, including the lead management system (LMS), dealer management system (DMS), and website inventory, selecting the most appropriate message for each customer. It then monitors customer behaviour to determine future communication, automatically issuing a different email or SMS, or refining criteria based on customer action.

VoiceBox also checks data accuracy against external sources and updates records

accordingly. For example, it can cross-check MOT records against the DVSA database and, as a Keyloop Approved Partner, push any updates back into the DMS.

Digital interaction with prospects is underpinned via a suite of bespoke messages designed to complement the existing sales process. Integrating with the sector’s most recognised enquiry management systems and website providers enables VoiceBox to take regular feeds of customer data and stock. If an enquiry hasn’t progressed to a sale after seven days, customers are autosubscribed to receive ‘Bike Alert’ emails informing them of stock that closely matches their desired purchase. These have an average open rate of 60% and a conversion rate of 11.5%, with many customers buying the exact model they clicked on.

“As an automotive retailer, we’re constantly working to deliver the best possible customer experience in an ever-changing landscape and ecosystem. Having worked with Marketing Delivery for several years, I can say they deliver a positively exceptional experience. They are experts at what they do, and having the reassurance that they constantly have their finger on the pulse gives us at Vines BMW Motorrad enormous confidence that we’re connecting with our customers in the best possible way.”

Will Jennings, head of marketing, Vines Group

Targeting prospects via social media adverts can further increase the likelihood of sale conversion. ‘SocialStock’ links to the retailer’s website to populate social media adverts and convert potential interest into direct enquiries from as little as 9p/click. With an average click-through rate of 91%, the automated process retargets customers with relevant and available stock after a website visit, maximising marketing efforts across all channels.

VoiceBox will auto-send interactive messages to ‘lost’ leads to determine if they are still in the market for a new bike. This ‘Lost Sale’ process drives incremental sales and sees a healthy conversion rate of over 5% among customers previously marked as lost. The aftersales function of VoiceBox maintains personalised customer interactions after purchase. When it’s time for seasonal campaigns, or the bike is due a service, health check,

or MOT, VoiceBox sends an automated email, urging the customer to book. Unopened emails are followed up with an SMS around 10 days later (or any time defined by the retailer). Both the email and SMS communications include a link to book an appointment, as well as the option to value their bike, helping pique the customer’s interest and giving the retailer an opportunity to offer a test ride while their bike is in the workshop.

With more than 300 years of combined experience in crafting the best customer journeys, Marketing Delivery ensures retailers reach the right person at the right time. Its tailored and relevant communications ensure a great customer experience and reinforces trust throughout the ownership journey, both essential for retention rates. n

MICHELDEVER

Tyre Services

Owned by Sumitomo Rubber Industries, the world’s fifth largest tyre producer, Micheldever Tyre Services is one of the biggest tyre distributors in the UK. Operating since 1972, we serve professional tyre retailers across the UK with high-quality logistics and business support services. This is achieved from a fully integrated national warehouse network covering the whole of the UK and backed by extensive delivery and customer support teams. Our priority is to support and grow the businesses of our partner customers, offering rewards through Bespoke Brand Programmes as well as seasonal specials on motorcycle products.

t:01962 774700 e:motorcycle.specialist@micheldever.co.uk w:www.biketyrebuyer.com @MicheldeverTyreServices

Since 2012, Micheldever Tyre Services has been able to offer motorcycle tyre retailers the ability to purchase online through our dedicated website BikeTyreBuyer.com, a powerful tool that underpins motorcycle tyre supplies. A one-stop shop for all, showing accurate stock and pricing, the easy-to-use website offers retailers up-to-date manufacturer news as well as product videos.

Why work with us

We bring businesses a specific focus on motorcycles, carrying in excess of 1500 product lines from market-leading premium brands as well as our house brand Eurogrip, introduced to the UK two-wheeled market in 2023. Our customers have 24-hour access to stock availability, pricing and technical information with free next-day delivery to most destinations. We work closely with Pirelli, Eurogrip, Metzeler, Michelin, Dunlop, Bridgestone, Continental and Avon Tyres to bring the latest products to our customers.

Micheldever is proud to be the official tyre-fitting partner for Pirelli in the Bennetts British Superbike Championship through its Motorsport Division, supplying and fitting thousands of Pirelli Diablo Superbike Slick and Pirelli Diablo Supercorsa SC tyres to the competing Championship teams. Introduced to the market last year, our house brand Eurogrip has gone from strength-to-strength with

the introduction of patterns across scooter, sport, sports touring and offroad categories. Designed by global research centres and crafted with precision engineering, Eurogrip brings quality high-performance

FOR MORE INFORMATION

For more information, and to work with us, please contact: motorcycle.specialist@micheldever.co.uk

products to the market. A major highlight for the brand was the selection of its highperformance radial tyre Protorq Extreme for the new Aprilia RS 457. Eurogrip’s Italian R&D team finely tuned the Protorq Extreme alongside Aprilia’s team during multiple testing sessions on Italian track and roads, reaching peak performances worthy of the thrilling RS 457. n

MOTO DIRECT & RACE FX

UK’s largest road and off-road distributor

With more than 40 years’ experience, Moto Direct has established itself as a leading manufacturer and distributor across a range of motorsport industries. Founded in 2003, Race FX is one of the largest UK distributors in the off-road world.

CONTACT US

Moto Direct

t: 01773 864420

e: sales@moto-direct.com

www.moto-direct.com

Race FX

t: 01254 311222

e: sales@racefx.co.uk

www.racefxb2b.com

Together, we are the UK’s largest road and off-road powersports distribution company. Operating across two UK locations, in Derbyshire and Blackburn, we have one of the most extensive portfolios of rider gear, lubricants, and parts and accessories brands available in the country.

Combined, we are the UK division of Arrowhead Engineered Products – a global leader in aftermarket parts distribution. Arrowhead owns and distributes brands within a range of markets including powersports, outdoor power equipment and speciality vehicles.

No matter the requirement, our team have got you covered. With a huge amount of stock easily available, our portfolio encompasses UK in-house apparel brand RST, helmet brands Arai, AGV and BELL –plus Oakley and Fly Racing. As well as a vast range of P&A and lubricants, including MOTUL, our house brand RFX, Quad Lock and many more.

What we offer

Our friendly team: fiercely enthusiastic and knowledgeable, our dedicated account managers and experienced sales, accounts, logistics and marketing teams,

e:sales@moto-direct.com w:www.moto-direct.com |

are committed to delivering solutions that more than support your needs.

Dealer support: from specialist on-hand training delivered directly from the brands to bespoke merchandising and point-of-sale materials, we have the best-in-class sales tools to support both in-store and online retail. Throughout the year we also offer dealer support initiatives. These events range from sales training days for your retail staff with our in-house brand specialists to yearly collection previews for both the road and off-road seasons ahead.

Easy ordering: order online or via our dedicated in-house sales teams.

UK exclusive brands: Our team of industry experts are constantly innovating and developing new products, ranges, and designs through our in-house brands RST and RFX. We also have exclusive distribution rights in the UK for brand leaders like Arai, AGV and MOTUL.

Access to the best: our own brand and exclusive

e:sales@racefx.co.uk w:www.racefxb2b.com

distribution brands are some of the world’s best. For road, RST, Arai and MOTUL are safety partners at the likes of IoM TT and NW200. For off-road we sponsor and support Fastest 40 (formerly MX Nationals), along with many individual and team sponsorships such as Crendon Fastrack Honda, Tommy Searle and Conrad Mewse – just to name a few.

Did you know?

We are also the supplier of choice for your motorsport needs. We also stock marketleading – Arai Helmets, BELL Motorsport and MOTUL Motorsport. Passionate about this sector, we are keen to nurture young talent competing in a plethora of racing series including BTCC and F4.

Why become a Moto Direct and Race FX dealer?

We are ambitious and enthusiastic about delivering long-term sales and profit growth for our customers. We do this by providing a product portfolio that offers outstanding

performance and value for both our dealers and their endconsumers. We collaborate with our dealers to ensure that riders and drivers get the best value and quality from our products and services. n

DEALER BENEFITS

Benefits of becoming a Moto Direct & Race FX dealer include:

y Competitive pricing, with attractive margins

y Access to exclusive in-house and distribution brands offering the best-inclass products

y Dedicated account managers and support teams

y Marketing support

y Attractive sales promotions and campaigns

y Events and training to educate and help you sell

PARTS EUROPE

We Support the Sport

With a commitment to excellence and a passion for the powersports industry, Parts Europe offer a comprehensive range of high-quality products to meet the needs of enthusiasts, mechanics, and shop owners across Europe and beyond.

We strive to help our partner dealers in every conceivable area of powersports. This is why we offer a more diverse selection of products from reputable brands while providing professional customer service and in-depth industry knowledge.

Modern information and distribution systems

Through the modern and userfriendly webshop order system, dealers can see and follow up on product availabilities and their order status in realtime. The various weekly via newsletter highlighted and regular changing sales programs and special promotions are here directly accessible and applicable and so help optimizing the business of Parts Europe dealers.

The ultra-modern, state-ofthe-art logistic center in the middle of Europe allows fast processing and delivery of orders in every quantity – from box to container/pallet.

Parts Europe has been offering special services for dealers in the UK since 2021. Invoices are issued in GBP with the applicable VAT and are therefore treatable as domestic invoices, automatic payment by direct debit is also possible. All regular orders that can be delivered by UPS are sent DDP (Delivered Duty Paid). Parts Europe is taking care of the customs procedures and all customs fees here. The option of freight-free deliveries when specified are offered as a matter of course.

During the peak season, we also work on Saturdays. If time is of the essence, our partnering dealers simply select the desired products in our webshop and the order is dispatched at the weekend. Our Customer Service is available on Saturdays from March to July and will take care of your requests.

Professional service and support

Parts Europe dealers are supported in their daily business by competent advice and support from the inhouse sales team. Whether for order processing, aftersales matters, or technical questions – the experts from the dedicated countries’ teams are there to help.

@PartsEurope

@PartsEurope

@PartsEurope.Official

t:+49 6501 9695 2000 e:sales@partseurope.eu w:www.partseurope.eu

Dealers receive personal advice and support in all matters relating to products and innovations from one of our 55 representatives in the different countries, who are happy to support them on the spot.

Local and international support

Parts Europe supports the marketing activities of its partners locally with participation in events and through various new marketing strategies and channels designed to encourage end consumers to contact their local Parts Europe dealers. As the interface between brand and dealer, the team in Germany uses its contacts and know-how to help Parts Europe customers run their business successfully.

The creation of professional content and the targeted distribution of product,

brand, and racing highlights via the various (social) media channels are aimed at directing the attention of end consumers to their local Parts Europe dealer making their business more successful.

More than business – it’s our passion:

#WeSupportTheSport

The Parts Europe team is known for its dedication to the powersports industry and also a well-known partner in the world racing classes of MXGP and MotoGP. The long-lasting partnerships with the organizers and main players in the industry means we can offer special race experiences to interested dealers, including exclusive insights to behind-the-scenes

activities of the professional racing teams by providing weekend-passes, and access to various highlights.

Discover the excitement of powersports with Parts Europe. Visit the Parts Europe website, explore our portfolio, and connect with us to learn more about our products, services, and how we can support your business. n

PIB INSURANCE BROKERS

Motorcycle Dealer Trade Insurance

PIB’s awardwinning Bike Dealer scheme delivers insurance solutions to motorcycle dealers throughout the UK. We have worked with dealerships just like yours for more than 15 years and developed Bike Dealer – an insurance policy that is tailormade to provide the cover required for your business. The Bike Dealer insurance scheme is backed by top insurer Allianz, itself a business partner of the Retail Motor Industry Federation (RMI).

There are many good reasons why more than 50,000 clients trust us to take care of their insurance requirements. As part of the PIB Group, our clients can access a wide range of services to support, protect and grow your organisation, including risk management, legal advice, claims expertise, employee benefits, trade credit insurance and private-client insurance.

We protect your interests so you can drive your business forward.

About PIB

We’re one of the UK’s leading insurance brokers:

• 900+ employees

• £450m+ gross written premium

• £100m+ annual revenue

• 20+ regional offices

• Chartered status

• 5-Star Broker

t:0330 058 9863 e:david.moffat@pib-insurance.com w:www.pib-insurance.com

GET IN TOUCH

For a free review of your insurance arrangements, contact the Bike Dealer team around three or four months before your renewal. This will allow time to check that your current cover is correct and for us to get you the best possible terms. At PIB Insurance Brokers, we can help you understand the risks involved with underinsurance and how to make sure your motorcycle business is adequately insured.

Bike Dealer scheme benefits

Our Bike Dealer insurance policy provides a range of options to offer flexibility for your business, helping you to cover the right areas of risk and assets within your own operation:

• Unaccompanied demonstration cover –not restricted by age or experience

• FREE ten-minute cyber consultancy on strengthening online/system security

• Rapid claims settlement* – £5000 limit for property losses

• Access to free risk management services via Allianz

• Motor trade specialist to proactively manage claims from notification to final settlement

Our range of additional benefits

Here are some of the ways in which we can help you provide an outstanding level of service:

• Transit: Up to four motorcycles in transit in any other vehicle operated by you

• Property damage: Broad spectrum of risk cover including subsidence. Seasonal increase, providing 30% uplift of stock for four months of your choice

• Motor vehicles: New for old replacement on cars and vans if total loss or theft with no recovery occurs to a car or van owned by the insured if the vehicle is less than 12 months old from new

• Payment: Interest-free instalments available, subject to a satisfactory credit check

Free Insurance Health Check

Our insurance Health Check is designed to be a full review of your risk profile and insurance programme.

The results you receive will help you fix major issues, for example:

• Resolve business critical gaps or weaknesses in coverage or limits

• And/or gain vital cost savings on your premium spend

• Alternatively, it will give you peace of mind that your programme will respond when needed

It can be done at any time of the year and away from the renewal date if required.

We would not approach the insurance market during this process, so there is no “muddying the water” with your existing broker. n

*Full details of the claim must be provided over the phone and the loss must not have occurred over eight weeks before the notification. Cost of repair/replacement must be provided from a written estimate and we will require details of the contractor, description of works, breakdown of costs and the contractor’s VAT number.

PYRAMID

Motorcycle Accessories

Are you ready to take your biking experience to the next level?

Look no further than Pyramid Motorcycle Accessories, a powerhouse of innovation and style in the world of motorcycle accessories. B orn in the late 1980s out of a passion for all things twowheeled, Pyramid is a family-run business, committed to pushing boundaries, setting new standards and ensuring that every ride is an unforgettable experience.

Product ranges for every rider

Pyramid offers an extensive range of accessories designed to cater for the diverse needs and preferences of riders worldwide. Whether they’re a hardcore adventurer, a weekend cruiser or a city commuter, we have the perfect accessories to enhance the ride. From windscreens and fairings to crash protectors and luggage

solutions, our product line-up is meticulously designed to combine performance, style and durability.

We are also well-known for innovation in the mudguard and protection sector, making your customers’ ride and maintenance routine a far more pleasurable experience.

For those who crave adrenaline-fuelled adventures, well off the beaten track, our adventure range features rugged skid plates, handguards and frame sliders, providing the ultimate bike protection during off-road escapades.

By contrast, our touring range offers comfort and convenience with ergonomic screens, an array of protective mudguards and phone mounts, making long-distance rides a breeze.

@Pyramidmoto86

@Pyramidmoto86

t:01427 677990 e:support@pyramidmoto.co.uk w:www.pyramidmoto.co.uk

Revolutionary 3D design techniques

At the heart of Pyramid’s success lies our commitment to innovation and technology – with all our parts designed and manufactured right here in the UK.

We harness the power of cutting-edge 3D design and printing techniques to bring our vision to life, allowing us to create products that not only look stunning, but also perform flawlessly on the road.

Using advanced CAD software and prototyping technologies, our team of designers and engineers can iterate quickly, refining designs and optimising performance until every detail is perfect.

This approach not only accelerates the product development process, but also ensures that every Pyramid accessory meets the highest standards of quality and precision.

Additional brands for a complete riding experience

As well as our flagship Pyramid brand, we also offer a curated selection of additional brands to complement our product range and provide a complete riding experience.

Whether you’re looking for performance-enhancing bodywork, comprehensive protection or premium lubricants, our additional brands

deliver the market-leading levels of quality, reliability and innovation that you’ve come to expect from Pyramid.

We are the main UK importers and distributors for Puig, Ermax, Customacces, GBRacing, Eazi-Grip, Syntol Lubricants and Artago Security. We partner with only the most trusted brands in the industry to ensure that our customers have access to the best products on the market.

With Pyramid Motorcycle Accessories and our additional brands by your side, you can offer your customers the ability to ride with confidence, knowing that you’ve equipped them with the finest gear available.

Future plans

We are always challenging ourselves as a business and moving towards our next goal.

Currently, we are constructing a new warehouse

on our existing site which will take us from 3000sq.ft of warehouse space to more than 6500sq.ft. We will also gain a state-of-the-art motorcycle workshop, a product design suite and a photography studio. We expect all of this to go live in late 2024.

Furthermore, discussions are ongoing with a B2B portal provider to launch a new and improved trade platform soon. Our intention is to offer our B2B customers access to all our brands with great margins and drop shipment, stock checking and order building functions, together with the ability to upload orders via CSV, view invoices and integrate directly into our API.

Our aim is to surpass £1m stock value during 2024 and go into 2025 with the most comprehensive aftermarket accessories range anywhere in the UK. n

SANTANDER

Consumer Finance

The choice of who should provide your motorcycle finance is an important one. Important for your business and, of course, your customers too.

Santander Consumer Finance is a leading global player, operating in 16 European countries, and fully owned by Santander, one of the world’s most widely recognised and valued brands.

As a leader within the motorcycle sector, funding over 3.2 million vehicles, we’re committed

An offering far beyond just finance

We are proud to be more than just finance, we can help drive your business forward with a range of tools and services offered completely free of

designed to surpass the high expectations of today’s consumer, the opportunities of the fast-changing digital world and evolving regulatory framework.

E-Salesperson

Our innovative digital proposition enhances your seamless offline to online customer journey, helping you drive leads. The digital showroom tool allows you to email your customer a finance quote so they can apply for finance at their own leisure.

Finance calculator

Empower your customers to generate personalised finance quotes on your website. Our Santander Consumer Finance branded calculator provides quick and easy quotes allowing you to finance sales all day, every day.

Customers for life

Our bespoke customer retention programme offers workshops, virtual webinars and online training modules. Partnered with our award-winning renewals platform, Gateway 3Sixty, the combination provides you with relevant and timely sales leads which is proven to boost your sales performance.

bespoke motorcycle pricing units, bike mats, flags and pull up banners, all designed to raise awareness and prompt the customer to ask about finance.

Our people

As enthusiastic riders themselves, our specialist team’s knowledge and understanding of the industry ensures an in-depth awareness

Wholesale funding

Flexible funding solutions provided by specialist credit and support teams who are responsive to changes in your business requirements. Our financial stability offers a partnership with a dependable provider, regardless of the market or other influences.

POS material

The Santander brand will bring reassurance to your customers and confirms that you take finance seriously. We provide point-of-sale materials including

of the challenges our partners face. Our experienced and dedicated Regional Managers are on hand to offer their expertise, comprehensive business reviews and to ensure that support is offered at every step of the journey. We have also invested in a dedicated development team. Regionally based, the team is there to support and facilitate development through a range of courses, designed to better understand customers and drive business performance forward. n

THE KEY COLLECTION @ FOWLERS

Making it easier to get what you need

Clothing, helmets, security and accessories, as well as oil and genuine parts, are all available with a next working day delivery service.

The Key Collection cleans up Germany’s number one motorcycle care brand, S100, is now exclusively available from The Key Collection at Fowlers, joining their range of clothing, helmets and accessories to offer dealers an unrivalled choice of premium products.

Launched in 1980, S100 has grown into a leading motorcycle care brand, trusted by discerning motorcyclists worldwide, and scooping numerous awards, including the prestigious Motorrad Magazine ‘Best Cleaning Brand’ four years running.

S100’s success is credited to unrivalled levels of R&D, investing more than 30% of turnover into developing and testing new products, as well as improving existing lines.

The S100 range covers cleaning and care products for motorcycle, chain, helmets and clothing, all supplied direct from The Key Collection at Fowlers.

Introducing Duchinni Youth

Stylish, comfy, weatherproof, and made to the same high safety standards as adult motorcycle clothing, the Duchinni Youth range

@TheKeyCollection

@WeiseClothing

@Weise_Clothing

t:0117 971 9200 e:info@thekeycollection.co.uk w:www.thekeycollection.co.uk

of clothing puts younger motorcycle passengers in pole position.

There’s no minimum legal age for children to ride as pillions in the UK, although they must meet certain safety requirements. They need to wear a properly fitting helmet, be able to sit securely on the motorcycle seat with their feet on the footrests and hold on firmly.

Responsible parents will also want them to wear quality protective gear and Duchinni has responded to this with a range of clothing and boots designed exclusively for 6-15 year olds.

Weise – setting the standard

Following another recordbreaking TT performance, Weise clothing continues its long-running sponsorship deal with Peter Hickman – the fastest road racer in the world!

Weise also continues to set the standard, with 5-Point Armour on all jackets (shoulders, elbows and back), a two-year warranty, realistic price points and generous dealer margins.

Key products in this year’s range include the urban style Drift, which is laminated for

100% waterproof performance, and the stylish Nashua jacket for women in attractive blue and wine colours. Plus the unique Hydra waterproof leather jacket and jeans and Ion heated gloves.

And there’s more

Alongside Weise clothing, the Duchinni Youth range and S100, the Key Collection at Fowlers also supplies Gear Gremlin Accessories, KOVIX security products, Scottoiler, Shift-It, Silkolene and Ugly Fish eyewear. Something for every rider in every season.

Help is at hand

Additional benefits include: In-store displays, product training, open day support, POS (posters, flyers, window stickers), product image library, daily stock file showing product availability and drop-shipping. Also included is the possibility to combine orders for clothing and accessories with genuine parts from 17 manufacturers, supplied through Fowlers Parts. Next working day delivery is available on all orders received before 6pm.

The Key Collection is definitely dealer-friendly. It’s easy to talk with a real person on the phone, or via email, with any issues resolved quickly without a fuss.

Dealers are trusted to handle warranty claims and there are no minimum stocking or ordering levels. n

Ion heated gloves

Grid kids jacket

WMD

The parts people

WMD was established as an independent company in 2008, though it has actually been dealing with the trade since 1978, constantly evolving and now offering a wealth of customer knowledge born of experience. With more than 70,000 product lines, and a new website offering improvements like chain and sprocket and fork kits now available to the trade, ordering is even easier and more efficient.

WMD has a huge range of parts available, ready to seamlessly meet the requirements of the motorcycle trade. Not only are there a lot of parts in stock, but the WMD team updates and upgrades its motorcycle product range daily, to stay ahead of the game with new parts required by the rapidly

evolving motorcycle market. All the brands chosen by WMD are from tried and tested manufacturers and are quality assured.

Speedy delivery

With both pattern and OEM parts listed, WMD ensures that you can get the best price to meet your servicing needs. Plus many of the parts in the online catalogue are held in stock in four warehouses in the UK on the south coast, ready for fast despatch.

What’s in stock?

HiFlo high-performance oil and air filters, replacement parts which are always in demand, are available from WMD. There is a huge stock of spark plugs from renowned manufacturers like NGK

t:01273 595746 e:info@wmd-online.com w:www.wmd-online.com

and a full range of lubricants, all ready for despatch when they are needed.

TRK make four types of clutch kits, including friction plate, steel plate, heavy duty spring and full clutch kits. Alongside are TRK stainless steel piston kits, with their reassuring lifetime guarantee. Unbeatable quality and great margins against OEM.

Slinky Glide is a top manufacturer of great quality products, with an excellent reputation. The range includes stanchions and fork rebuild kits. Each kit comes made to fit the specific motorcycle, containing the correct fluid and dust seals, Teflon coated bushes and a pair of Slinky Glide heavy chrome coated stanchions, designed to give extra-long life and making them exceptionally tough and resistant to rust and corrosion.

Control cables are always in demand when it’s time for servicing a motorcycle and

properties) with a stainless steel inner cable designed for a frictionless feel. Again, a really high-grade product, for a fraction of the OEM price. Slinky also makes bearing kits, including tapered headrace kits, shock or swingarm linkage bearings and wheel bearings. Whatever you need for the job at hand, chances are Slinky

products like D.I.D and JT chains and JT and Afam sprockets which won’t let you down.

With EBC and Brenta brake pads in stock, made from a variety of compounds, there’s something suitable for all applications, all offering the best stopping power on the market.

YSS premium motorcycle shock absorbers are now one of the most popular items in the catalogue – WMD holds the largest stock of performance, race-spec, OEM equivalent and YSS shocks available in the UK.

If you can’t find the product you want, simply get in touch with the professional WMD team who are always happy to help and go the extra mile to source the parts you need. n

Continued

Moto GB

0844 412 8450

www.motogb.co.uk

Moto Legends Distribution

www.motolegends.com

Moto Morini

www.motomondo.com

Moto-Bins

www.motobins.co.uk

Motocom

01525 270100

info@motocom.co.uk

www.motocom.co.uk

introductions,OK,itdoesn’thavequitethesuavityof007makinghisbutthenewbar-endmirrorwouldatleastletJames seehisadversariesinhotpursuitbehindhim.PuigsaystheBond suitableforanythingfromnakedstoretro-stylebikes,withits convexmirrorprovidingawide-angleview.Itismachinedfrom singleblockofaluminiumbeforebeing anodised eitherblackorsilver.SRP

exhaustsystemfortheRoyalAlloyGT125andGP125air-cooled models.Availableinbrushedstainlesssteelorblackceramicfinishes, themanufacturerpromises powerincreaseof2hpandareductioninweightovertheOEsystemof0.92kg.Thesystemissaidto produceadeeperandsportiersound,andisroadlegalaslongas thesupplieddBkillerisfitted.SRPis£359.99, includingalifetimeguarantee.

Motogear

01536 485484

sales@motogear.co.uk

www.motogear.co.uk

Moto-Master

www.moto-master.com

Motomecca Spares

www.motomeccaspares.com

MotoMondo

www.motomondo.com

MotoNovo Finance

0330 128 1730

dealerservices@motonovofinance.com

www.motonovofinance.com

Motoport (UK)

www.motoport-mc.co.uk

Motorcycle Accessories

www.mcaleicester.co.uk

Motografix

01709 835607

www.motografix.com

Motohart (UK)

www.motohart.com

Motohaus

www.motohaus.com

Motolug

www.motolug.com

Motolux

www.highwayhawk.com

Motorcycle Action Group

www.mag-uk.org

Motorcycle Auction Search

www.motorcycleauctionsearch.com

Motorcycle Direct

www.motorcycledirect.co.uk

Motorcycle Monthly

www.motorcyclemonthly.co.uk

Get in touch to find out more:

020 3937 6390

enquiries@dfcapital.bank

Motor Cycle News

01733 468000

phil.martin@bauermedia.co.uk

www.bauermotorcycling.com

Motorcycle Parts Network

www.motorcyclepartsnetwork.co.uk

Motorcycle Sport and Leisure www.mslmagazine.co.uk

Motorcycle Storehouse

www.motorcyclestorehouse.com

Motorcycle Trade Expo

01237 422660

info@motorcycle-expo.com

www.motorcycle-expo.com

MotorcycleRaceParts

www.motorcycleraceparts.co.uk

Motorex

www.bickers-online.co.uk

Mototechniks

www.mototechniks.com

Motoverde

www.motoverde.com

dfcapital.bank

Motrac Racing

www.motrac-racing.com

Move Motorcycles

07772 024763

quotes@movemotorcycles.co.uk

www.movemotorcycles.co.uk

Muc-Off

01202 307799

sales@muc-off.com

www.muc-off.com

Multirole Development Engineering

www.audicator.com

Mutt Motorcycles

www.muttmotorcycles.com

MV Agusta Motor Spa

www.mvagusta.com

NNational Bike Tyres

www.nationalbiketyres.co.uk

National Motor Museum Beaulieu

www.beaulieu.co.uk

National Motorcycle Dealer Association

0207 580 9122

enquiries@rmif.co.uk

www.rmif.co.uk

Nevis Marketing

01425 478936

www.nevis.uk.com

Nexx Helmets

www.nexx-helmets.com

NGK Spark Plugs UK

www.ngkntk.com/uk

Nikwax Waterproofing

www.nikwax.com

Nitron Racing Shocks

www.nitron.co.uk

NJB Shocks

www.njbshocks.co.uk

NOCO Company

www.no.co

Norman Hyde

www.normanhyde.co.uk

NNorton Motorcycles

www.nortonmotorcycles.com

OOakmain

www.oakmain.co.uk

Oakwood Textiles

www.oakwood-textiles.co.uk

Oberon Performance

www.oberon-performance.com

Öhlins Distribution

www.ohlins.eu

On Two Wheels Distribution

01792 224470

sales@on2wheels.com

One Industries Europe

www.oneindustries.com

Opteven

uk.opteven.com

OptiMate by Tecmate International

www.tecmate.com

Orange Imports

www.orangeimports.co.uk

ORO2U

www.oro2u.com

Oset Bikes

www.osetbikes.com

Osram

www.osram.co.uk

OSX

www.osxbikerfashion.co.uk

Outbound Automotive

0330 333 8338

contact@outboundautomotive.co.uk

www.outboundautomotive.co.uk

POxford Products

01993 862300

sales@oxprod.com

www.oxprod.com

PA Promotions

www.papromotions.co.uk

Paaschburg & Wunderlich

www.pwonline.de

Paf Systems

www.pafsystem.com

Pama

0161 494 4250

sales@pama.co.uk

www.pama.com

Payment Assist

www.payment-assist.co.uk

PDQ Motorcycle Developments

www.pdq1.com

Performance 1 Coatings

www.performance1coatings.com

+49 6501 9695 2000

sales@partseurope.eu

www.partseurope.eu

Performance Parts

01327 706139

www.performanceparts-ltd.com

Performance PR

www.performancecomms.com

Peugeot Motorcycles and Scooters

www.clementsmoto.co.uk

PFC Brakes

www.pfc.parts

PGD Engineering

www.pgdeng.co.uk

Piaa UK

www.piaa.co.uk

PPipercross

Continued

www.pipercross.net

Pirelli Tyres

www.pirelli.co.uk/moto

PJ Motorcycle Engineers

www.pjme.co.uk

PJ1 Oils

www.pj1.com

Planet Knox

www.planet-knox.com

Platinum Batteries

www.platinuminternational.com

PM Tuning

www.pmtuning.co.uk

PMR srl

www.premier.it

Pod Active Europe

www.podknee.com

Polaris Britain

www.polarisbritain.com

Powerbronze International

www.powerbronze.co.uk

Predator Exhausts

www.predatormotorsport.co.uk

Principal Insurance

www.principalinsurance.co.uk

Pro Bike

www.probike.co.uk

Protreat

01226 954601

www.wastelubricatingoils.co.uk

Puig

www.pyramid-plastics.co.uk

Pro Media

+886 4 726 4437

info@motopromedia.com

www.motopromedia.com

Pro-Bolt

www.pro-bolt.com

Pro-Clean Distribution

www.pro-clean-uk.com

Profi Products

www.profi-products.de

Promineo Ltd (MOT Manager)

www.motmanager.co.uk

Puncturesafe UK

www.puncturesafe.com

Pure Moto

0333 344 8252

hello@puremoto.co.uk

www.puremoto.co.uk

Pyramid 01427 677990

support@pyramidmoto.co.uk

www.pyramidmoto.co.uk

Motorcycle Accessories @Pyramidmoto86 @Pyramidmoto86

QQ8 Oils

www.q8oils.co.uk

Quad Bike Wales

www.quadbikeswales.co.uk

Quadtech www.quadtech.co.uk

Quadzilla www.quadzillaquads.com

Quill Performance  www.quillexhausts.com

RR&G 01420 89007

www.rg-racing.com

RAC Approved Dealer 0330 100 3807

www.rac.co.uk/approvedonline

Race FX www.racefx.com

Race Products www.race-products.co.uk

Racebikebitz 01763 249807

www.racebikebitz.com

Racing Planet 01384 265356 trade@racing-planet.co.uk

www.racing-planet.co.uk

Ram Mount UK

www.ram-mount.co.uk

Ramair Filters UK www.ramair-filters.co.uk

Rapid Moto Distribution www.rapid-moto.com

RBP

www.rbpagency.com

Reactive Mart www.reactivemart.com

Reactive Parts www.reactiveparts.com

Reactive Suspension www.reactivesuspension.com P Continued

Get in touch to find out more:

020 3937 6390

enquiries@dfcapital.bank

Real Rider

www.realrider.com

Red Fox

www.red-fox.com

Redline Motorcycles Ltd

www.ktm4u.co.uk

Reevu

www.reevu.com

Regina International UK

www.regina.it

Reivers Wholesale

01697 343 240

sales@reiverswholesale.co.uk

reiverswholesale.co.uk

Renntec

www.renntec.com

Renthal

www.renthal.com

REV’IT! Sport Intl. B.V.

www.revitsport.com

Revvi

www.revvi.co.uk

Rhino Goo

www.rhinogoo.co.uk

Ride Magazine

www.ride.co.uk

dfcapital.bank

Riders Offshore

www.ridersoffshore.com

Rieju

www.motomondo.com

Rip n Roll Systems

www.ripnroll.co.uk

Rizoma

www.rizoma.com

RMIF

www.rmif.co.uk

Road Racing Ireland

www.roadracingireland.com

Roadskin

www.roadskin.co.uk

Rock Oil

01925 636191

orders@rockoil.co.uk

www.rockoil.com

Rocky Creek Designs

www.rockycreekdesigns.com.au

Royal Enfield

www.royalenfield.com

RS Bike Paint

www.rsbikepaint.com

RS Workshop Equipment

01832 741007

sales@rsworkshopequipment.co.uk

www.rsworkshopequipment.co.uk

Rubix Solutions UK

01460 281945

nick@rubix-solutions.co.uk

www.rubix-solutions.co.uk

SS & S Cycle

www.sscycle.com

Saddlecraft Seating

www.saddlecraft.com

SamcoSport

www.samcosport.com

Sammy Miller Museum

www.sammymiller.co.uk

SContinued

Santander

0333 207 2407

salessupport@santanderconsumer.co.uk dealer.santanderconsumer.co.uk

Schwalbe UK

www.schwalbe.co.uk

Scomadi Ltd

www.scomadi.co.uk

Scorpion Redpower

www.scorpion-exhausts.com

Scott Leathers

www.scottleathers.co.uk

SCOTT Sports

www.scott-sports.com

Scottoiler

www.scottoiler.com

Consumer Finance

Sartoris Products

www.bikertidy.com

SCH Motoprep

www.schltd.com/sch-motoprep

Schulp Marketing

www.schulpmarketing.co.uk

Sealey Group

www.sealey.co.uk

Selectamark Security Systems Plc

www.selectamark.co.uk

Seton Tuning

www.seton-tuning.com

Shell UK Oil Products

www.shell.co.uk

Shop Offshore

www.racevisors.co.uk

Sigma Performance

www.sigmaperformance.com

Silence UK

www.silenceuk.com

Sinnis Motorcycles

www.sinnismotorcycles.com

Skid Bike

www.skidcar.co.uk

Skidmarx UK

www.skidmarx.co.uk

Skyrich Batteries

www.skyrichbatteries.co.uk

Smartwater Europe

www.detertech.com

Sorrymate.com

www.sorrymate.com

Spada Clothing

www.spadaclothing.co.uk

Spares Unlimited

www.sparesunlimitedshop.com

SPARX Racing

www.sparxracing.eu

Specialised Covers

www.specialisedcovers.com

Speedway Motorcycles

www.speedwaymotorcycles.co.uk

Speedycom Performance

www.speedycom.co.uk

Sportex Gear

07706 111121

delstanley@sportexgear.com

www.sportexgear.com

Sportouring

www.sportouring.com

Sprint Manufacturing

www.triumphparts.co.uk

Staniforths Motorcycle Wholesale

www.staniforths.co.uk

Starco GB

www.gb.starco.com

Steelmate Automotive

www.steel-mate.co.uk

Stomp Distribution

www.ridestomp.com

Storm Buggies

www.stormbuggies.com

Storm Waterproofing UK

www.stormcare.co.uk

Sue Me

www.sueme.com

Sunra UK

www.sunra-uk.com

Superbike Factory

www.superbikefactory.co.uk

Superbike Loans

www.superbikeloans.co.uk

SuperBike Magazine

support@superbike.co.uk

www.superbike.co.uk

Superbike Rental

www.superbikerental.co.uk

Superbike Surgery

www.superbikesurgery.co.uk

Supersprox

www.mdracingproducts.co.uk

Surf and Turf Instant Shelters

www.surfturf.co.uk

Suzuki GB

0845 850 8800

www.suzuki.co.uk

Swinton Insurance

www.swinton.co.uk

SWM Motorcycles

www.trago.co.uk/swm

Syntol Lubricants

www.syntol-lubricants.com

TTalon Engineering

www.talon-eng.co.uk

Tecalemit Garage Equipment

www.tecalemit.co.uk

Always

Tecmate International

www.tecmate.com

Texa UK

www.texa.co.uk

The Bike Insurer

www.thebikeinsurer.co.uk

The Carbon King

www.the-carbon-king.com

TTheKeyCollection @Fowlers

0117 971 9200

info@thekeycollection.co.uk

www.thekeycollection.co.uk

@TheKeyCollection

@WeiseClothing

@Weise_Clothing

Making it easier to get what you need

Tom Tom Rider

www.tranam.co.uk

Tomos GB

www.tomosgb.com

Torque Bike Insurance

www.onebroker.co.uk/torque

Torque Leader

www.gedore-torque.com

Touratech

www.touratech.co.uk

Tracker Network UK

www.tracker.co.uk

Trago Mills

www.trago.co.uk/swm

Tri-Sphere

www.tri-sphere.co.uk

Triumph Motorcycles

www.triumphmotorcycles.co.uk

True Track Software

www.truetracksoftware.com

TRW

www.trwmoto.com

TTS Performance Parts

www.tts-performance.co.uk

Tucano Urbano

www.tucanourbano.com

Two Wheel Centre www.twowheel.co.uk

Trail Riders Fellowship (TRF)

www.trf.org.uk

Trakm8

www.trakm8.com

TranAm

01425 620580

sales@tranam.co.uk

The M/C Organisation Warranty Div

www.tmo.co.uk

The National Motorcycle Museum

www.nationalmotorcyclemuseum.co.uk

The Tool Connection

www.toolconnection.co.uk

www.tranam.co.uk

Trelleborg

www.mitas-moto.com

Trials and Motocross News

www.tmxnews.co.uk

TWS GB

www.twsgb.co.uk

Tyre Link UK

www.tyrelinkuk.co.uk

UUA Distribution 01854 611188 sales@ua-distribution.com www.ua-distribution.com

UBCO Bikes www.ubco.uk

Ultimate Ear Protection www.ultimateear.com

Ultimate Parts www.ultimateparts.net

enquiries@dfcapital.bank

Ulti-Moto

01206 855232

info@ulti-moto.com ulti-moto.com

Ural Motorcycles www.ural.cc

Urban Moto Distribution  www.urbanmoto.co.uk

VVac-Bag Products www.vac-bag.co.uk

Valvoline www.valvolene.co.uk

Varta

www.varta-automotive.com

VE (UK)

0115 946 2991

sales@ve-uk.com www.ve-uk.com

Venhill Engineering www.venhill.co.uk

Victory Motorcycles www.victorymotorcycles.com

Vintage Motorcycle Club www.vmcc.net

Visorcat www.visorcat.com

Visordown.com www.visordown.com

Villiers Services www.villiersservices.co.uk

Vmaxbitz.com

www.digital-speedos.co.uk DISTRIBUTION

VContinued

VMD Vision Marketing and Distribution

www.vmduk.co.uk

Vmoto

0800 133 7304

gareth@vmoto.com

www.vmoto.com

Voge

www.vogeuk.co.uk

Vulcanet UK

www.vulcanet.pro

WWalmsleys Commercial

www.walmsleysinsurance.co.uk

Warr’s Harley-Davidson

www.warrs.com

Wassell

www.totalbikebits.com

Watsonian Squire

www.watsonian-squire.com

WD-40 Company

www.wd40.co.uk

WDA Marketing

www.wda-automotive.com

Welwyn Tool Group

www.welwyntoolgroup.com

Westcountry Windings

www.westcountrywindings.co.uk

Wicked Yarns

www.wickedyarns.co.uk

Wigley Racing

www.wigleyracing.com

Wild and Wicked

www.gerbing.co.uk

Windwave

www.windwave.co.uk

WK Bikes

www.wkbikes.com

WM Systems

www.loadingramps.co.uk

WP Suspension UK

www.wp-suspension.com

Yamaha Motor Europe www.yamaha-motor.eu/uk

Yuasa Battery Sales UK www.yuasa.co.uk

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