Storage Market in India is Witnessing Dynamic Growth The whole storage scenario in India is changing for sure. The enterprise market here is both, large and volatile. The evolution is more in terms of the managing the spike in the level of data consumption. There are so many newer ways to generate data today that the need to store it efficiently becomes important. Another fact to supplement this trend is that the businesses are becoming much more aware about their systems and about the specific products available in the market for their requirements.
BY VISHAL PAREKH, MARKETING DIRECTOR, KINGSTON TECHNOLOGY – INDIA
VERTICAL SPECIFIC STORAGE SOLUTIONS
Vishal Parekh, Marketing Director, Kingston Technology – India
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ith the fast data growth rate, consumers have started inclining towards faster storage options like the USB 3.0 and Solid State Drives. We are also running campaigns to educate corporates about the importance of quality and secure storage drives.
STORAGE MARKET The storage market in India has been witnessing a dynamic growth over the last couple of years and with the advent of Solid State Drives, there is potential for Flash storage to play a larger role in almost all industries. We saw a growth of about 25%-30% in the last year with our storage products and solutions. Not only that, we have also been appreciated for introducing the new SSD technology to corporates and enterprises, which is a much affordable means to upgrade their systems. Having said that, the market here has a lot of potential, with a higher adoption rate and better awareness of these storage products.
India Inc. has seen a technology boom in most of the market verticals, including Government. The country is poised to take advantage of dozens of new technologies that can enable faster growth, faster modes to reach corporate goals and which can positively affect the entire GDP. There are mobile technologies, Internet of Things, the Cloud, Big Data analysis and much more that can boost the verticals adopting them. Kingston has been a global leader for memory products and we understand the needs and trends that are shaping up the Indian scenario. We are in touch with industry leaders that want to scale their operations and harness more geographies to their benefit. A key factor to bring this idea into reality lies in understanding the importance of systems required to store and analyze the large data. We are a channel friendly company and by bringing these opportunities to them, we are determined to grow with our partners.
INNOVATIONS For now, it is an irony that India’s prowess in information technology is its defining element on a global platform, but so far, large parts of the country remain untouched by its power. Kingston has a rich history of introducing products and solutions that have changed the way the industry looks at them. A recent example in the SSD space is the HyperX Predator PCIe SSD that offers tremendous speeds of up to 1400 MB/s.
work towards developing a healthy channel throughout the country and growing with them. Our solutions are interesting and are being used by the industry leaders. Kingston continues to be the prime brand for innovation and quality offering. We are determined to strengthen the position with many more products lined up for the year.
CURRENT SCENARIO With an evident shift in the consumer preference from USB 2.0 to USB 3.0, our new high speed drives. Moving specifically to the PC and server systems, the adoption rate for SSDs is growing by a good margin. With speeds of up to about 550 MB/s read and write, these are the best storage options, and the consumers have started understanding the importance. On a whole, larger adoption of the USB 3.0 and Solid State Drive technologies will be instrumental in shaping the storage market in 2015. They will set new minimum expectations in terms of High Speed, Durability and Large Capacity. Not just that, the industries are going digital and consumers are also getting a hang of sharing data wirelessly. Hence, the focus will be on USB 3.0, SSDs and Wireless Sharing of data. Our storage products are compatible with all the types of systems, may it be datacenters, servers, corporate systems, PCs, laptops, Tablets and even smartphones. We are present in almost all the market verticals and will be focusing more on the corporates and consumer mobile segments in 2015.
We not only work towards bettering our product quality and pricing, but also 55