12ª Edition Adriana Chiari Magazine

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number of user visits and their engagement, as well as information about their genre and location. Hashtags Recently launched on Instagram, this allows you to locate specific and niche communities and reach new followers by searching specific #hashtags (more details about this soon). Apps Instagram has developed and launched three apps with specific features: Bolt (fast messaging), Hyperlapse (special effects for videos), Boomerang (1 second length video with boomerang effect). These apps will add more vibrancy and fun to your posts. 10 Essential Tips And last but not least ... Now that we know a little more about what Instagram is and how it works, let’s address what interests us most: How to get more followers organically, that is, without buying clicks, views and false profiles. Lately, many changes have been made to Instagram’s algorithms, limiting the reach of posts in general and that means it will take a little more effort for you to get noticed. Here are some tips to overcome that:

1

Inspire

After opening your account, take time to familiarize yourself with the new network. As we have already mentioned, Instagram works as a source of inspiration. Draw a plan and define how you want to tell your company’s story; using photos, videos and descriptions of the services and products offered. A brief description of who you are is also interesting.

2 3

Invest in your 4photos

Plan

Use filters that enhance their quality. Look beyond the filters available on Instagram and try apps specific for photo editing, such as VSCO, Snapseed, Filterstorm Neue and Enlight, among others.

Invest in your 5videos

First of all, you need to plan your posts monthly, so that there is consistency in the postings which should ideally be once a day. It’s important to know at what time your posts get more viewings

Videos generate more interest than images. Post memes, use specific apps to edit videos and make them short and fast. Although it is now possible to post videos of up to 10 minutes long, these will need to be very interesting to keep the viewers’ attention.

6

Create your style Choose a theme, filters, photo layout and a characteristic location. Your photos should have their own identity and style and relate easily to your brand.

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Invest in #

As already discussed, these are important for locating your niche, your target audience. Here’s a handy trick: visit https://top-hashtags.com/, and search for the most commonly used hashtags relating to your posting. Add a total of 27 hashtags to your post, but not in the description as it will make your post look very crowded. Add them in the first comment below your photo. Got it? ;-) www.adrianachiarimagazine.net


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