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CHAUMET LONDON, UK
Chaumet new bond street is much more than a boutique Situated in the heart of London’s luxury shopping district, the Chaumet boutique on New Bond Street reopened its doors in spring. Dedicated to a selection of exceptional High Jewellery and the Maison’s iconic collections, this unique location is imbued with an intimate identity, bridging British elegance and Parisian distinction. The prestigious address highlights the enlarged presence of Chaumet in both the UK and Europe, following the reopening of its space in Harrods, and the renovation of the hôtel particulier at 12 Vendôme in Paris last year. Much more than a boutique, this exceptional setting is a destination for lovers of jewellery and refinement. Behind its typical London facade, the atmosphere evokes Parisian elegance with all the charm of a grand Victorian mansion, unfolding in a unique layout. The beige and grey colour scheme is punctuated with touches of gold and Chaumet blue. Custom-made creations by craftsmen reference the Maison’s symbolic universe. Decorative elements include embroidered ears of wheat, naturalistic frescoes and bas-reliefs with imprints of grasses and plants, straw marquetry evoking the radiance of a jewel, and artistic lacquering. On the ground floor, the noble materials contrast with digital screens that replace the traditional cases to show off the Maison’s
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