Project Focus

CHAUMET LONDON, UK

Chaumet new bond street is much more than a boutique

Situated in the heart of London’s luxury shopping district, the Chaumet boutique on New Bond Street reopened its doors in spring. Dedicated to a selection of exceptional High Jewellery and the Maison’s iconic collections, this unique location is imbued with an intimate identity, bridging British elegance and Parisian distinction.

The prestigious address highlights the enlarged presence of Chaumet in both the UK and Europe, following the reopening of its space in Harrods, and the renovation of the hôtel particulier at 12 Vendôme in Paris last year.

Much more than a boutique, this exceptional setting is a destination for lovers of jewellery and refinement. Behind its typical London facade, the atmosphere evokes Parisian elegance with all the charm of a grand Victorian mansion, unfolding in a unique layout. The beige and grey colour scheme is punctuated with touches of gold and Chaumet blue. Custom-made creations by craftsmen reference the Maison’s symbolic universe.

Decorative elements include embroidered ears of wheat, naturalistic frescoes and bas-reliefs with imprints of grasses and plants, straw marquetry evoking the radiance of a jewel, and artistic lacquering.

On the ground floor, the noble materials contrast with digital screens that replace the traditional cases to show off the Maison’s

creations in a modern manner. The Joséphine, Liens and Jardins collections are presented here, along with Perspectives de Chaumet, the Maison’s latest High Jewellery collection.

Emblematic of elegant Victorian houses, the staircase has been specially and identically recreated for this prestigious address, while respecting the city’s heritage. Decorated with a unique contemporary fresco, it illustrates the Chaumet combination of tradition and modernity. Ribbon link and laurel leaf motifs, shaded from beige to dark blue, provide a visual sense of elevation that invites visitors to explore the first floor.

Overlooking New Bond Street, the upstairs private salon features a sky theme. A gold leaf and white plaster fresco evoked clouds bathed by the rays of the sun, with this intimate setting allowing time to stand still, resulting in the ideal place for trying on High Jewellery pieces and perhaps even conceiving a special order.

Celebrating history

With the reopening of this prestigious address, Chaumet writes a new page in the story that has connected it to the UK for over 150 years. In 1848, the Maison moved to London’s New Burlington Street, a short walk from the current New Bond Street store.

Jeweller to sovereigns, it attracted the attentions of Queen Victoria, who on the occasion of the Great Exhibition held in London in 1851, even sent her own hand-drawn design for a piece of jewellery to the head of the workshop, before granting him a Royal Warrant of Appointment the following year.

Chaumet also attracted members of the aristocracy, including the Duke of Westminster who acquired several tiaras and a shell pendant set with a remarkable aquamarine, while the Duke of Marlborough ordered a diamond rivière made using the Maison’s emblematic fil couteau technique.

Lady Mountbatten, last Vicereine of India, wore her Chaumet tiara at the coronation of George VI. Wallis, Duchess of Windsor chose an amazing combination lipstick holder-watch. Not to mention Winston Churchill, the Maharaja of Baroda, big names in industry such as Lord and Lady Tata, and personalities from the world of the arts like patron Lady Abdy and her spectacular pearshaped diamond pendant.

In 2018, the Maison paid tribute to the UK with the Pastorale Anglaise High Jewellery parure. A precious interpretation of the tartan motif, it features exceptional emeralds that evoke the intense green of the landscape.

Chaumet perpetuates these links with the renovation of its New Bond Street location, inspired by the elegance of British architecture.