SIMPLE DESIGN PROJECT & PROTOTYPING
NEHA MANN | F&LA 4 | NIFT, New Delhi Simple Design Project | Neha Mann | F&LA 4
OBJECTIVE OF MODULE 1. To understand a consumer using the following tools: • Demographic Analysis • Psychographic Analysis • Activity charts • High Involvement Area mapping 2. To explore differnt forms that can be generated using an inspiration 3. Characterisation of the form according to out consumer 4. Creating a product concept suitable for the consumer without superimposing a function on the generated form 5. Learning the different processes involved in prototyping
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CONTENTS 1. Certificate 2. Acknowledgement 3. Persona Mapping 31. Demographic Analysis 3.2. Psychographic Analysis 3.3. High Involvement Area 3.3.4. Quantitative 3.3.5. Qualitative 3.4. Prominent personality traits 3.5. Aspirations 3.6. Environment Board 4. Inspiration 11.1 Inspiration Board 5.Form generation 5.1. Explorations 6. Theme 6.1 Theme Board 7. Product 7.1 Concept 7.2 Technical Drawing 8. Prototyping 8.1. 3d mockup 8.2. Material specification 8.3. Process 8.4. Final Product 9. Learning
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CERTIFICATE This is to certify that Ms. Neha Mann has successfully completed the work required for the module titled Simple Design Project in partial fullfillement for the award of Bachelor Of Design specialising in Fashion And Lifestyle Accessories prescribed by National Institute Of Fashion Technology. This project is the record of authentic work carried out during the academic year 2013-2014.
Faculty’s Signature
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ACKNOWLEDGEMENT I would like to express my deepest appreciation to all those who provided me the possibility to complete this report. A special gratitude to our subject faculties, Mr. Sanjeev Kumar and Ms. Richa, whose contribution in stimulating suggestions and encouragement, helped me to coordinate my project. Furthermore I would also like to acknowledge with much appreciation the crucial role of Mr. K. Murugan, who gave the permission to use all required equipment and the necessary materials to complete the
prototyping process. A special thanks to Mr. Ramachandran, who gave suggestion about the technical aspects of my prototype. Most importantly, I am very grateful to my subject consumer, Mr. Roshan Roy, for spending his valuable time providing me with all the information required for the process of my study.
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PERSONA MAPPING
Simple Design Project | Neha Mann | F&LA 4
DEMOGRAPHIC ANALYSIS Name: Roshan Roy Gender: Male Date of birth – 15/09/1990 Age: 24 Height – 5’11 Weight – 77kg’s
Founder and bassist of The Urban Earlymen since 2010. Genre: Psychedelic Rock
Nationality: Indian Place of birth – New Delhi Hometown: Kottayam, Kerala Current City: New Delhi Address – G1/285, 2nd floor, Dal Mill road, Uttam Nagar, New Delhi Father’s name – Roy Varghese Father’s occupation - Retired Mother’s name – Elsy Roy Mother’s occupation - Librarian Family members - 3 Marital status - Single
Bassist of Punkh since 2012. Genre: Indian Rock/Metal
Occupation: Music teacher at G.D. Goenka School, Rohini (since 2010)
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PSYCHOGRAPHIC ANALYSIS EAT • • • • • • • •
Inference: Non vegetarian Loves Butter Chicken Hates Salad Mostly eats outside at Dhabas 5/10 times with friends, otherwise with colleagues, etc. Loves beer Never eats with family Rarely goes to expensive food joints
• • •
Not a free spender Not a family person Not health concious
LISTEN
Inference:
• •
• •
• • •
Does not listen to music Earlier used to listen to rock bands of the 90s. Has no music collection Says it hinders his thoughts when he creates his own music Does not want to be influenced and produce original music
Firm on originality Unique quality
WATCH
Inference:
• •
• • •
• • • •
Doesn’t have a TV Hardly goes out to watch any movies Likes comedy movies Watches live performances by different artists on the internet Also watches streaming of football matches online He is a fan of Arsenal
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Interested in sports and music Doesn’t have time to watch TV Enjoys comedy
DO • • • • • • • •
Inference: Likes to sleep in free time Started playing music at the age of 12 First major performance was at school in 2008 Can play Drums, Bass, Guitar, Keyboard Can sing very well Practices individually during free sessions at work Has travelled to Guwahati, Jaipur, Kerala, Punjab, Kanpur for music performances He wants to be touring with his bands five years from now
• • • •
Passionate about music Determined towards his interest Multi talented Overworked
PLAY
Inference:
•
• • •
• • • • •
Used to play Football, Basketball, Cricket, Badminton. Highest level of participation: School (Football, Basketball) Church (Cricket, Badminton) Discontinued playing Lack of time
Previously active in sports Less physical activity now
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HIGH INVOLVEMENT AREA QUANTITATIVELY Space: Friend’s house, jampads Activity: Practicing with bands, having fun, making music, recording. Product: • Bass guitar • Processor • Hard drive • USB Chords • Plectrum
Interaction with instruments: • 730-5pm • 6-12am • Spends most of his time with them • Doesn’t carry because he travels on bike Scope of improvement: • Way to carry his instruments • while travelling • Way to keep above mentioned products safely
QUALITATIVELY Area: Music Specialization: Bass guitar and vocals Constraints: • Doesn’t carry a bag • Travels on bike
Opportunities: • Creating ways to keep his belongins carefully as he travels a lot • A product which can help in coping with his carefree attitude
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PROMINENT PERSONALITY TRAITS Spends free time relaxing with friends
Has no fixed time to come home
RELAXED Doesn’t get into fights
Sleeps till late when possible
Eats out everyday
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Very energetic on stage Always creating new ideas
Travels a lot to practice with his bands
DYNAMIC Uses even his free time to practice
Highly passionate about his music
Has learnt a lot of different instruments
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ASPIRATIONS • • • • •
He wants to be recognized and widely acknowledged for his music. He wants to be travelling the world. He wants to make music which is unique and fresh.
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Environment Board
Relaxed
Facing audience
Simple Design Project | Neha Mann | F&LA 4
Undulating behaviour
Dynamic
Simple Design Project | Neha Mann | F&LA 4
INSPIRATION Gray Whale The common name of the whale comes from the gray patches and white mottling on its dark skin. Gray whales are often covered with parasites and other organisms that make their snouts and backs look like a crusty ocean rock.
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CALM: • When underwater, gray whales don’t show siginificant motion Even their voice is regarded as calming music • Any movement is also slowed down due to bulky body • Doesn’t even hunt actively. Waits for prey to cross its path
DYNAMIC: • When surfacing to breathe, whales shoe a lot of activity • Sudden outburst from their blowhole • They skyhop, lunge, lobtail when they surface • This energetic behaviour is sudden and short lived
Simple Design Project | Neha Mann | F&LA 4
Body Details
Simple Design Project | Neha Mann | F&LA 4
Surfacing techniques
Simple Design Project | Neha Mann | F&LA 4
EXPLORATIONS
Simple Design Project | Neha Mann | F&LA 4
FINAL FORM
Simple Design Project | Neha Mann | F&LA 4
Perforations
Star White PANTONE 11-4202 TPX
Motion
Snorkel Blue PANTONE 19-4049 TPX
Overlapping
Silver Birch PANTONE 13-4403 TPX
Jet Black PANTONE 19-0303 TPX
KINETH 24 Simple Design Project | Neha Mann | F&LA 4
Snorkel Blue PANTONE
Mettalic
Lemon Chrome PANTONE 13-0859 TPX
HIC
Irregular Irregular stripes stripes
Lemon Chrome PANTONE 13-0859 TPX
Assymetry Star White PANTONE The importance of geometry, accentuated by the range of cuts, the overlap of pieces, dynamic and kinetic effects
Silver Birch PANTONE 13-4403 TPX
Geometric
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PRODUCT CONCEPT Product: Bottle Opener
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TECHNICAL DRAWING
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3D MOCKUP
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MATERIAL SPECIFICATION For master Body: Rubber wood To join the tail: !inch nail
For Sand Casting Body: Alluminium scrap Texture: 40 gauge alluminium sheet
Front surface Smooth: Buffing
Back surface Texture: Overlapping of sheets
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PROTOTYPING PROCESS Step 1: Carving a rubber wood block into the required form. Master made slightly bigger than size keeping in accounting shrinkage during casting.
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Step 2: Sand casting
1. Refining the sand
2. Filling cope with sand
3. Placing the master and spreading talc
4. Removing master when mould is set
5.Putting the mould together
6. Pouring molten metal through gating system
7. Removing the casted form
8. Leaving it to cool
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Step 3: Filing
Immediately after sand casting
Front during filing
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Back during filing
Front after filing and bufing
40 Gauge Alluminium sheet
Back after additiong of metal strips
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LEARNING •
A better understanding of designing a product targeted to a particular niche.
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The process of persona mapping and hence analysing a consumer and their preferences.
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The process of creating a prototype using tools like technical drawing, conceptual sketches, mock ups.
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The process of sand casting and various surface finishes
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REFERENCES Images: • • • •
images.forwallpaper.com highonglue.com arkive.com nationalgeographic.com
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Simple Design Project | Neha Mann | F&LA 4