BAG CONSTRUCTION
NEHA MANN | F&LA 6
CERTIFICATE This is to certify that Neha Mann has successfully completed the work required for the module titled Bag Construction in partial fulfilment for the award of Bachelor Of Design specialising in Fashion And Lifestyle Accessories prescribed by National Institute Of Fashion Technology. This project is the record of authentic work carried out during the academic year 2014-2015.
ACKNOWLEDGMENT I would like to express my deepest appreciation to all those who provided me the possibility of completing this report. A special gratitude to my subject faculty, Mr. Shakti Sagar, whose contribution in stimulating suggestions and encouragement, helped me to coordinate our project. Furthermore I would also like to acknowledge with much appreciation the crucial role of Mr. Irfan, who provided constant feedback on technical details of the product. Most importantly, I are very grateful to Mr. Om Prakash, th master tailor who stitched my bag spending his valuable time providing useful information and demonstrating his skills for my documentation.
ETHNIC
ANITA
DONGRE
QUIRKY
DRAWSTRING BAGS
SUBTLE COLOURS URBAN
IKAT
STRAIGHT SILHOUETTE
PUNK INFLUENCE CONTEMPORARY
FRESH
MOOD BOARD
INDIAN FABRICS
TRADITIONAL PRINTS
UNTREATED
EARTHY
WITHERED
NATURAL
BOLD STRUCTURE GEOMETRIC FORM
INSPIRED BY ANITA DONGRE’S BAS COOLECTION
CURVED EDGES
REPLACING STRING
METAL DETAILS
PRODUCT CONCEPT Product: Tote Bag FORM The semi structured form of the bag has been derived from the geometric silhouettes of Anita Dongre’s runway collections. It always attempts to capture the boldness and edgy look of the modern woman- to incorporate Anita’s frequent indulgence in Women Empowerment campaigns. The top half reflects the femininity and elegance of her designs. HARDWARE Anita’s collection of bag usually showcase drawstring Potlis, a traditional clutch bag. This product as adjusters, instead of strings while maintaining the style of gathered fabric o the top. Antique gold finish hardware is used to depict the personal laidback style of the consumer. TRADITION Anita is known for her constant and innovative use of traditional techniques and fabrics to keep the heritage alive. The famous Ikat embroidery from Andhra Pradesh has been used in this bag in the form of a printed textile The lining is made of gold raw silk with hints of red emerging through the folds of the fabric. A combination of Anita Dongre’s design philosophy, techniques and the consumers personal style have contributed to the design of this bag.
RAW SILK
IKAT PRINT
GEOMETRIC FORM ADJUSTER
( FOR CLOSING)
MUSIC FESTIVALS
COLLEGE
EXCURSIONS
SHOPPING
FINAL PRODUCT
SILK LINING
GEOMETRIC STRUCTURE
CLOSING HARDWARE METAL BASE
CONSUMER DEMOGRAPHICS Age: 20-25 College student
PSYCHOGRAPHICS High spirited Experimental Connected to nature Cultural influence Sociable Uninhibited