Streetpress2014 jun july digital by Melissa Hinves

FRESH MARKETING IDEAS STRAIGHT FROM THE STREET

Choosing a

MENTOR INSIDE... Life Lessons from

Great

Business Mentors Why finding the most successful people in life and asking them how they did it, is a sure fire way to make your business thrive.

and Introducing...

The $400 Million Dollar Man

• J U N E / J U LY 2 0 1 4 • I S S U E 0 9

Save the Date... June

BUSINESS MASTERY Adelaide - Sat 14 June Crowne Plaza Adelaide 16 Hindmarsh Square Adelaide SA 5000 th

Melbourne - Mon 16th June Mantra on Russell 222 Russell Street Melbourne VIC 3000 Sydney - Tues 17th June The Menzies 14 Carrington Street Sydney NSW 2000

Gold Coast - Wed 18th June Royal Pines Hotel Ross Street Benowa QLD 4217

Perth - Tues 24th June Enterprise Room, Innovation Centre of WA (Building EU3) 9 De Laeter Way Bentley, WA 6102

FAST TRACK TO MILLIONS Sydney - Sat 28th - Sun 29th June The Sydney Masonic Centre 66 Goulburn Street Sydney NSW 2000

JuLY

August

Certified Business Advisors Only! “Learn how to Master the Art of Copywriting from the King of Copy!” Steve Plummer

Monday 2nd - 5th August Crowne Plaza Surfers Paradise 2087 Gold Coast Highway Surfers Paradise

GOLD COAST BUSINESS SCHOOL

Adelaide - Sat 16th August Crowne Plaza Adelaide 16 Hindmarsh Square Adelaide SA 5000

*CERTIFIED* BUSINESS ADVISOR TRAINING

Monday 7th July Crowne Plaza Surfers Paradise 2087 Gold Coast Highway Surfers Paradise

Tuesday 8th - Thursday 10th July Crowne Plaza Surfers Paradise 2087 Gold Coast Highway Surfers Paradise

*NEW* BUSINESS ADVISOR TRAINING

BUSINESS MASTERY

Melbourne - Mon 18th August Mantra on Russell 222 Russell Street Melbourne VIC 3000 Sydney - Tues 19th August The Menzies 14 Carrington Street Sydney NSW 2000

Gold Coast - Wed 20th August Royal Pines Hotel Ross Street Benowa QLD 4217

Perth - Tues 26th August Enterprise Room, Innovation Centre of WA, (Building EU3), 9 De Laeter Way, Bentley, WA 6102

Can you have a Multi Million Dollar Payday?

publishing editor Ian Marsh

ian@StreetSmartmarketing.com.au

chief copywriter Max Kitchen design Melissa Hinves Marie Broderick

marie@thegrowagency.com

distribution

This magazine is a private publication available by subscription only.

Ian Marsh

CEO & Co-Founder StreetSmart Marketing ian@StreetSmartmarketing.com.au

For subscription enquiries please phone 1800 896 410.

Hello GANG, Well, this really is the million dollar question. And I want to give you a ‘no ifs, buts or maybes’ answer. Of course you can! if you are willing to do what it takes to have a multi million dollar pay day.

As I am writing this, I have just finished a small tour with Mal and have met four new Million Dollar Streetsmart success stories.

These people came from all different areas. One is in the coffee business, one is in the kit home business, one is in the transport industry, and one is in the property business.

The simple truth is this. If you truly want success, work out the price you have to pay to achieve your goal, and then get busy PAYING the price! And there in lies the difference between success and failure. If you had a room of 100 people and asked them all if they would like a million dollars, every one would say yes. How do I know this? Well, because in every city we just went to we asked this question and not one person said no they do not want the money. BUT, when a proven plan is laid out, with a massive amount of proof and success, story after success story, showing that the knowledge and strategies work, only 20% of the attendees have taken action. (I kid you not, I have just done the maths. The 80/20 rule strikes again).

So why do only 20% take action when given a proven plan to success? I wish I could answer that one, because I want everyone to succeed,

but try as we might, it will never happen.

If you do not believe me, then check out this stranger than fiction FACT.

We all know the tragedy of AIDS and the high death toll that occurs with this horrible disease, however, what many people do not know is that sufferers can largely hold the disease at bay and live a normal life if you simply follow the pill taking regimen that is required. GREAT NEWS you would think.

And yet, the second highest reason people die from Aids now is not the disease itself, but the reality that sufferers simply do not take their pills the way it is prescribed by the doctors. (source: http://www.thebody.com/content/

art12281.html)

Put another way. People would rather die than follow a proven plan.

And the same sad truth applies in business. Those of you willing to take the success pills of business as prescribed by us, will more than likely achieve the success you deserve. However, there are others we have prescribed the pills of success to that simply won’t take the pills. As a result they will fall by the wayside, and trust me, they will all have an excuse of why they did not take the pills. They didn’t have the money, their partner won’t let them, they will do it later. But deep inside, they know that the answer is looking back at them every morning in the mirror. It is them. They are their biggest problem, and no amount of pushing, prodding or cajoling will change these stats.

I am praying that you are one of the 20% that are serious about your success, because, if you are then we will help you get there.

I will leave you with this simple 6 step success formula that has been responsible for much of my success. 1.

Work out the price to pay for your success and start paying the price. 2. Find a mentor at least 5 times more successful than you in the area that you want to succeed in. 3. Master marketing 4. Master sales 5. Commit to systems 6. Destroy FEAR And... ignore those close to you not qualified to give you their opinion (yes even your spouse, and fair warning, part of the price could be dramatically reducing your sex life, at least in the early days)! These are the big nuggets of success that have helped me so much in my business life and they will help you to, if you will just swallow the pills we ask you to. And one of those pills is never missing a Streetsmart Business School.

I look forward to seeing you at our next one on the Gold Coast. It will be a ripper. Here is to your multi million dollar payday.

Ian Marsh

CEO Streetsmart Business School

“Tell me and I forget, teach me and I may remember, involve me and I learn.”

If I knew then…

Master Secret to a Proven “Wealth Accelerator Magnet” Finally Revealed

Increase your profit by implementing these 4 simple steps 4

Your Income EXPLOSION

Spotlight on

Business Success

Becoming the Master of Your own Destiny

Spotlight on...

MIKE HILLARD

The $400 Million Dollar Man 5

NEWS

20 years on…

Amazingly, next year marks the 20th anniversary of the ‘world wide web’ becoming an everyday part of our lives. To celebrate its evolution and the critical role it now plays for small businesses, here are 10 digital terms that all smaller business operators should be familiar with:

1. SEO

4. Developer

8. Platform

2. CMS

Often referred to as computer programmers, these are the guys who write HTML (HyperText Markup Language) to create all the website functionality you use on a daily basis.

5. Webmaster

9. Open source

3. CRM

6. Pay per click

Search Engine Optimisation refers to the practice of ‘optimising’ your website and web presence in a bid to elevate your ranking on Google and other search engines. A Content Management System allows users to update their website whenever they choose to, without requiring a degree in computer science. Short for customer relationship management, this is about how you manage your customer relationships via an extensive database, which usually holds information such as contact details, emails, notes of conversations, and sales, in one easy access location.

Sydney Business Owners Beware!

The person that’s responsible for managing new website designs and builds, to ensure the ongoing needs of a company are met. Pioneered by Google during the 90s, this is the revenue based advertising model whereby the advertiser only pays when their ad is clicked on.

7. Integration

In short, this refers to the merging of many different strands of business data into a single and convenient data ‘hub’.

The software that underpins any digital part of your operations. your platform is the virtual foundation of your website and includes dynamic features like a CMS, e-commerce, and email marketing system. Refers to your website or software ‘code’, which can be accessed by anyone with the authority to do so – including developers who need to make functionality changes or improvements.

10. Proprietary

The majority of software you use will be proprietary and some website platforms are too. Many proprietary system providers close their source code so as to have control over its quality – and control all its revenue streams.

How did you go?

Unsuspecting business owners around Sydney are about to be slammed with a dose of harsh reality when Mal Emery arrives in Sydney to deliver his ‘Profit Accelerator Super Conference’ It’s not the Business Owners that are smart enough to leave business behind them for the weekend and front up and attend the event, it’s the ones that don’t that are going to feel the ‘Millionaire Makers’ impact the most. With over 40 years of expensive business experience behind him, Mal Emery is arguably responsible for transforming more struggling businesses into multi-million dollar success stories than anyone in Australia.

Those that don’t attend are likely to be overshadowed very quickly by savvy competitors armed with the latest marketing strategies for this dynamic new digital world. (These are the very same strategies Mal along with StreetSmart Marketing cofounder Ian Marsh generate over $83+ million in profits for their clients). So what will you do? Clear the calendar from Saturday 28th and Sunday 29th June and build the foundation to transform your business with the master, raw, uncut and live. OR…. Sit on the side lines and hope like hell, your competitors are living under a rock and didn’t get the invite.

Your future. Your Choice.

To learn more, go to page 14 or visit www.FastTrackToMillions.com.au 6

NEWS

Budget 2014: What it really means for SMEs?

There’s been quite a lot of backlash in the press recently about this year’s budget and how it will affect Australian SMEs. Despite much of the reaction being less than favourable, overall the Budget is a positive one for SMEs. Here are some of the key take-outs: Tax cuts: From 1 July,

2015, the Corporate Tax Rate will be reduced to 28.5%, helping around 800,000 SMEs.

Industry Skills Fund:

From January next year, the Government will allocate $476 million over four years to a training fund for SMEs.

Exporting SMEs: SMEs

with export interests will benefit from a one-off capital injection of $200 million to the EFIC (Export Finance & Insurance Corporation), plus and extra $50 million to the EMDG (Export Markets Development Grants) program.

Fuel Excise: A fuel levy

surcharge will be reintroduced on 1 August 2014, which will be indexed to inflation every six months.

Extension of Unfair Contract Provision:

and engage in dispute resolution.

Entrepreneur’s Infrastructure Program: Approximately

Around $1.4 million will be allocated to the ACCC over four years to ensure that protection against unfair contract provisions cover SMEs, and the consumer.

$484.2 million will be spent over five years to support the commercialisation of new products by SMEs, and create more jobs.

Greater access to Commonwealth Contracts: The

Scrapping of commercialisation Australia & Industry Innovation Councils:

Government has allocated $2.8 million over four years to assist SMEs in bidding for Government contracts.

By getting rid of these schemes, as well as Enterprise Connect, Australian Industry Participation and Industry Innovation precincts, the Government will save around $845.6 million over five years

Small Business Ombudsman: $8 million

will be spent over four years to create a Small Business Ombudsman, which will act as a single point of contact for SMEs looking to access Government support programs

R&D Taxation: The R&D Tax incentive scheme will be cut, reducing offsets by 1.5% and potentially saving the government $620 million over four years. Mature Age Workers & Apprenticeships

As part of the Restart Program, businesses will receive up to $10,000, over 24 months, to hire fulltime mature age workers.

Deficit Tax Levy

Individuals with a taxable income that exceeds $180,000 a year, will pay a Temporary Budget Repair Levy at a rate of 2% for three years.

Faster pay is on the rise According to recent research by global online accounting software Xero, Australian SMEs are getting paid 19 days faster than they were two years ago. Worldwide, Xero’s analysis compared monthly invoicing activity for a group of 43,000 businesses, with the 37% time

reduction resulting in better cash flow for those SMEs who use online invoicing. When compared to two years ago, the research also shows that every month, SMEs processed nearly twice as many invoices in the Xero system, worth approximately US$1 billion.

Xero partly attributes the results to the

steady recovery of the global economy, while credit agencies are also reporting general improvements in payment terms.

Xero’s Australian MD Chris Ridd confirmed that the debtor day number is key to every small business’ success, ensuring bills get paid on time and more staff can be hired should the need arise.

LEADERSHIP

“Tell me and I forget, teach me and I may remember, involve me and I learn.” Why finding the most successful people in life and asking them how they did it, is a sure fire way to make your business thrive.

Anyone who has ever seen a movie knows the name Tom Hanks. The awardwinning actor is one of the world’s most popular entertainers whose films have grossed over $4 billion worldwide.

to be a more dramatic and versatile actor. “Tom was very smart in that respect,” recalls Farnsworth. “I always knew he would go places.” And the rest, as they say, is history. In 1993, he took home the Academy Award for his memorable portrayal of AIDS sufferer Andrew Beckett, in the film, Philadelphia. While making his acceptance speech, Hanks paid tribute to his inspirational mentor Farnsworth.

Although the majority of people see him as part of the Hollywood establishment, Tom’s acting career began at Skyline Hills High School in Oakland, California, under the mentorship of his drama teacher Rawley Farnsworth.

“Here’s what I know… I would not be standing here if it weren’t for two very important men in my life, two I haven’t spoken with in a while but I had the pleasure of just the other evening – Mr. Rawley Farnsworth, who was my high school drama teacher, who taught me ‘Act well the part,

As an eager acting student, Hanks took all six of Farnsworth’s classes, during which Farnsworth instantly identified a real comedic talent but encouraged Hanks

there all the glory lies’, and one of my classmates under Mr. Farnsworth, Mr. John Gilkerson. I mention their names because they are two of the finest gay Americans, two wonderful men that I had the good fortune to be associated with, to fall under their inspiration at such a young age. I wish my babies could have the same sort of teacher, the same sort of friends.” In paying his respects to Farnsworth that night in front of the world, Tom Hanks reminded us of the true value and inspiration that teachers bring. It’s a great story, but it also has relevance in the business world. Because, being able to glean the knowledge of someone who has many years of business success will help to put you a long way ahead of your competitors.

That’s why it’s incredibly important to find a person who has the right amount of practical experience to help take your business forward. StreetSmart CEO Mal Emery has this to say: “The key is to find someone, a Socrates of your own, who can show you in 20 minutes what it has taken them 20 years to discover and has done it before you with great success.“ And with talk of Australia’s upcoming recession, it’s fair to say that there’s never been a better time to batten down the hatches and take action now.

Here’s five tips to choosing a mentor that is right for you and your business:

1. Know your objectives Start by looking at your short and long term plans. What do you want to come of this lifestyle wise, family wise or financially? It’s crucial that your mentor has synergy with your long-term goals and, in an ideal world, is already living the lifestyle you’re aspiring to.

2. Find a business you want to emulate Be prepared to put on a large amount of research before finding a business model that you want to be like. Don’t be scared of surrounding yourself with information and the knowledge of those who have been there already. And don’t let your pride get in the way - because it’s far better to be a rich imitator than a broke original thinker.

3. Recognise what you do best Be extremely clear on what your learning style, needs and ambitions are before jumping in. For instance, are you looking for someone to check up on you every day to keep you on track? Or do you long to be surrounded by a group of like-minded individuals that will keep you focused?

4. Be a sponge for information Talk to trusted friends and colleagues and find out who they’re using as mentors and business coaches. Ask them to tell you about their successes and failures. Also remember: mentors don’t necessarily need to be in the flesh, some of the greatest copywriters of all times have been mentors long after they left us. There is a wealth of untapped knowledge out there in books and manuals for you to get your hands on.

5. Don’t wait till tomorrow If you’re committed to taking action today then it’s worth finding out more about StreetSmart’s industry leading Business Mastery Program, which includes: • Monthly coaching sessions with a business mentor • 3 ‘Business School’ sessions a year • Australian and international guest speakers sharing their expertise in small business marketing strategy

And remember, a mentor doesn’t have to be in your chosen career field. Consider choosing someone whose success and ambition you admire, and forget about the industry – because the fact is, the most successful mentoring principles will transcend any business.

To learn more about how you can become a StreetSmart Mastery member - visit www.StreetSmartMarketing.com.au/ BusinessMastery

But be quick, places are strictly limited!

LIFE LESSONS

If I knew then… Everybody needs mentors. All the top leaders have mentors, even at the height of their powers. It’s part of what you need, whatever your age and position, to take that next step . Below we share with you what the world’s most inspirational business leaders learnt from their own mentors and what their advice would be to up and coming business owners.

Steve Jobs, CEO of Apple Jobs may have been a genius, but he was also smart enough to find people he could learn from. One of his first tutors was Regis McKenna, a legendary Silicon Valley marketer. Jobs sought him out even while Apple was still just a two-man operation in a garage. McKenna helped Jobs bring on Mike Markkula as Apple’s first angel investor and marketing guru. Markkula was an engineer by training but had worked in marketing at Intel. He joined Apple as an employee (for a time he was CEO) and created a set 10

of founding marketing principles to which Apple still adheres today, 35 years later. Later, Jobs befriended advertising expert Lee Clow of TBWA\Chiat\Day, who created Apple’s famous 1984 commercial and “Think Different” campaign. Clow became a lifelong advisor and friend to Jobs.

Life lesson: No matter how good you are, learn how to spot people who know more than you do, and then listen to them.

Sir Richard Branson, CEO Virgin Group

dollars later, Mal will always remember his initial key mentor. Although as his success has grown, Mal has focused on finding other mentors who could help him accomplish new goals. Among his mentors today are the world respected copywriter Dan Kennedy, and before that the late great wordsmith Gary Halbert.

Having received help from a business mentor during his struggle to get Virgin Atlantic off the ground, Richard Branson knows all about the importance of having someone to look up to.

Life lesson: Mal is convinced that when you are choosing a mentor you should stick to one simple rule: “Choose someone that has what you want or the knowledge you need to succeed.”

“It’s always good to have a helping hand at the start. I wouldn’t have got anywhere in the airline industry without the mentorship of Sir Freddie Laker [founder of Laker Airways]. Now, I love mentoring young entrepreneurs.”

Anthony Robbins, personal development guru and lifestyle coach

For over 30 years the best in the world have all sought the coaching of one man: Anthony Robbins. Robbins began his career promoting seminars for American entrepreneur and motivational speaker, Jim Rohn. He became well known through his infomercials and self-help books, Unlimited Power and Awaken the Giant Within.

As American author and businessman Zig Ziglar said: “A lot of people have gone further than they thought they could because someone else thought they could.”

Life lesson: As his mentor in the early days of Virgin, Sir Freddie Laker once told Branson: “Richard, never forget that only a fool never changes his mind.” Not wanting to be foolish, he took his good advice!

After working with presidents and famous actors, Robbins’ work has been featured in major media including Time, Newsweek, Fortune, Forbes, Life, GQ and Vanity Fair, and it’s estimated his programs have reached over 4 million people from 100 countries around the world. In 2007, Tony was named in Forbes magazine’s “Celebrity 100” list, with Forbes estimating that Robbins earned approximately $30 million USD in that year.

Mal Emery, CEO, StreetSmart Marketing

Mal started his first business, a local hardware store, with $10,000 borrowed from his Mum. Mal was only 22 at the time, and he soon realised that he needed a mentor to model his new venture on. And that mentor came in the name of Owen McGrath of High Wycombe Hardware. 35 odd years and many millions of

Life lesson: According to Robbins, Rohn taught him that “happiness and success in life are not the result of what we have, but rather of how we live. What we do with the things we have makes the biggest difference in the quality of life.”

Dinner’s on us!

AMAZING COMPETITION

Win a five star dinner date with StreetSmart’s dream team – When it comes to expert advice you can’t beat hearing it straight from the horse’s mouth! So we’re giving one lucky reader the chance to join StreetSmart’s biggest hitters, CEO Ian Marsh, ‘Marketing Genius’ Mal Emery, and ‘The Warren Buffet’ of the internet, Alex Mandossian for a complimentary three-course dinner for two at the Four Winds 360 degrees Revolving Restaurant, Crowne Plaza, Wednesday 9th July 2014. Don’t miss out on this rare opportunity to learn from the best in the business! For your chance to win this fabulous prize, simply list your top 3 strategies that have made the most difference to your bottom line in the last 12 months, and email them to lynn.porter@streetsmartmarketing.com.au

The lucky winner will be drawn at Business School, Gold Coast on Tuesday 8th July.

Master Secret

to a Proven “Wealth Accelerator Magnet” Finally Revealed

Quick pop quiz… what’s your biggest business asset? Plant and equipment? Experienced staff? Your production process? If you answered “none of these” you’d be right… the greatest asset, source of wealth and security in your business is your list. Question is, how do you build your list? Answer… lead generation. In this article you’ll get an in-depth analysis of a “Wealth Accelerator Magnet” which is working very well today. First, a little background. A lead generation ad does NOT sell anything. Its sole purpose is to get a prospect to put their hand up and request something FREE from you… a report, a DVD, a training package and so on. In exchange for the free gift, they give you their contact details.

Note this changes the whole sales dynamic. Suddenly when you advertise you’re NOT chasing business. You’re NOT competing on price. Customers pre-qualify themselves and come TO you. This is very powerful. Of course, once you have their details they go onto your list and you market to them by offering them more information to build trust to the point where you’ve earned the right to make an offer. I’m going to show you just one example of a lead generation device, something called “Mal’s Ugly Ad”. This is a very powerful little magnet for attracting clients. The format has been tested and shown to work. It’s an offline ad which works very well in newspapers and magazines. Let’s have a look at why these work.

Look at the example #1, top right, to start with…

Here are 10 errors/reasons why…

1. Skinny border (doesn’t attract attention)

2. Poor Headline which is about business and does NOT include a benefit to the customer... Fails the WIIFM (What’s In It For Me) test 3. “So get your FREE DVD NOW!”... Not a compelling reason to call 4. Weak title of DVD 5. No value assigned to the DVD 6. Title of DVD needs to be repeated in body copy and coupon 7. No address to mail to in the coupon 8. Uses a mobile phone not a 1300 or 1800 free number to a recorded message (will put off some people who don’t want to talk to a real person, for fear of being “sold” – it is SAFE to ‘talk” to a recorded message!) 9. Confused or dual call to action (get DVD + call if your roof leaks)... Lead Generation Ads should have only 1 purpose 10. Tries to sell an appointment not just get contact details 12

ATTENTION HOME OWNERS:

Remember, we are building a list NOT making a sale. This ad is confusing for the reader and confused people do nothing.

We have been servicing the local community for 14 years and offer nothing but the best, friendly service... GUARANTEED!

There’s BAD Wealth Accelerator Magnet. What does a good one look like and why?

So get your FREE DVD NOW!

Now look at the example #2, bottom right, this is a decent one…

Rick’s Roof Restoration is one of the best around for stopping leaking roofs before they happen and we’re giving away a free DVD to prove it!

See the difference? Why Why does one much better? doesthis this one workwork so much so better?

Pre Headline

Get your Copy of the FREE DVD “How to Stop Your Roof From Leaking Even Before it Happens” NOW!! Are you sick of hearing your roof leak... the drip drip drip at night and you want to do something about it FAST... call Rick’s Roof Restorations right now! Fast, friendly and professional, Rick’s Roof Restorations has been servicing the local community for 14 years and helping home owners just like you to sleep safe and sound at night because you know your roof won’t leak when it rains!

Thick “Ugly” Border Grabs attention – 6pt thickness

“Flags” who it’s for Headline Use of Emotive Words

And to prove it we’re giving away this amazing FREE DVD. Get yours NOW. Claim your FREE copy of the DVD by going to

www.ricksroofing.com.au Or call me now on 0418 000 000 and I’ll be right out to check on your roof! Or fill out and post the FREE FAST COUPON Below.

Subhead tells them what’s in it for them... what they get;

-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐

FREE FAST COUPON:  YES send me the free roofing DVD NOW! .

Call to Action and Title of Report

Name………………………................................................................................................. Address……....…….....…………………............................................................................... Suburb………………….........…...........P/Code……......……...Phone……………...............…….. Email…………………………………………............................................….…….........................

Copy... includes the If/then opening and follows the problemaggravate-solve formula

If this was submitted to me for critique I’d politely say “Nice try”. Yes, there are some reasonable elements here (a coupon is included, there is a call to action) but 2 overall…

Call to Action Tell them what to do with multiple options

TO ALL PERTH HOME OWNERS

this ad is complete and utter CRAP!

“WARNING! If You’re Buying a New Patio You Skinny border (doesn’t attract attention) Poor Headline which is about business and does NOT include a benefit to the MUST Read This First!” customer... Fails the WIIFM (What’s In It For Me) test

Here are 10 errors/reasons why… 1. 2. Coupon... includes title of report and mailing address

3. “So get your FREE DVD NOW!”... Not a compelling reasonHome to call Revealed: The Common Mistakes Many

Owners Wanting a New Outdoor Entertaining Area Make and How to Avoid Them...This Could Save You a Fortune Now and in the Future and Why You Must Get this Right the First Time

Let’s be clear about this… the “Ugly Ad” is well named. It would NOT win any ad agency type awards. Who cares, it gets results.

Get your Copy of the 2010 “How to Create Your Dream Aussie Outdoor Lifestyle – A Homeowner’s Guide” Valued at $37 but yours FREE!

The ad would also horrify mainstream graphic designers as well... there’s no logo or pretty picture on it.

The point is it “ATTRACTS” customers to you because it gets attention, tells a short but compelling story and offers them something for free. Last thing… the coupon at the bottom is VERY effective in many markets. Some business owners report up to 30% of all responses coming via the coupon. At the very least it’s worth testing.

Create your own “Wealth attraction Magnet” in your business using this formula, you won’t be disappointed! Steve Plummer,

Copywriter and Marketing Strategist

P.S. If you’d like some FREE copywriting training and resources, check out Steve’s and Mal’s website www.killercopywritingsecrets.com.au! Includes a 30 day free trial... download everything for nothing. No risk because you can cancel any time. It all starts with one month’s trial... you’ll be writing “killer” copy like a pro in no time!!! P.P.S. Sign up today and you could even get Steve to critique the first draft of your latest “Wealth Attraction Magnet” Ugly Ad… for FREE!!

If you’re planning on buying a patio and want to avoid the shonky builders and make the RIGHT decisions to suit your home then this special FREE Official Consumer Guide was written for you. Inside it reveals the 7 Common Errors many unsuspecting home owners make and how to avoid them... as well as how to protect yourself against unscrupulous operators and suppliers. And with your permission we’d like to gift you a copy of our valuable FREE Homeowner’s Guide that shows you exactly how to create that perfect outdoor entertainment precinct for your home that adds value and prestige to your property. To claim your FREE copy, discreetly sent to your home or business, simply call our recorded message line on 1800 000 000 and leave your name and mailing details. We will send you our Brand NEW Guide the same day you call. You can call at any hour, day or night in strict confidence. Or simply go to www.onestoppatioshop.com.au and get immediate answers to building your dream outdoor lifestyle area. -‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐-‐ FREE FAST COUPON:  YES send my FREE Copy of “How to Create Your Dream Aussie Outdoor Lifestyle – A Homeowner’s Guide” so I can get to work on creating my ideal outdoor entertaining area! Mail coupon to: One Stop Patio Shop, 144 Bannister Rd, Canning Vale 6155

Name………………………...................................................................................... Address……....…….....…………………................................................................. Suburb…………………....…...........P/Code……..……...Phone………………….......................... Email…………………………………………............................................….…….........................

See the difference?

Join Australia’s “Millionaire Maker” Mal Emery and laugh all the way to the bank when you enjoy...

Welcome to the 48 hours which will change your business life forever… New 2-Day LIVE Training Reveals EXACTLY What Every Business Owner Needs to Know NOW About Making “SERIOUS MONEY FAST” in the Tough NEW Global Economy” You can even book now and pay after the event! Read on for details… The 7 reasons why the “SMART MONEY” will roll butt-naked over a bed of nails just to be in the room… 1. You get Australia’s “Millionaire Maker” shooting from the hip in his inimitable “NO BS” style – there are NO OTHER SPEAKERS - fresh NEW content usually reserved for high-paying private clients 2. EXPOSED for the 1st time - paint by numbers including recent high profit examples of Mal’s unique brand of Outrageous Advertising!! Must see! 3. Step-by-step what you have to do starting NOW to set your business up so you “CASH OUT” and enjoy the biggest payday of your life – even if you’re not ready to let go just yet 4. Million dollar online secrets from an online millionaire – the so-called “gurus” NEVER reveal this information (because many of them have never made the kind of money online Mal has!!) – master this media and you write your own paycheque!! 5. You’ll be fed on both days… enjoy 5 star gourmet catering all the way 6. Network with other high-end, like minded entrepreneurs because you never know who you’ll meet in an environment like this 7. RISK-FREE – you only pay when you decide it’s worth it!!! No one dares do this – see the “Brass Balls Pay Later” Guarantee details on the right

Here’s your chance to join the “SMART MONEY”…

“Profit Accelerator Superconference” 2-Day LIVE Training with Mal Emery Saturday 28th and Sunday 29th of June

SMC Conference & Function Centre, 66 Goulburn St, Sydney Bookings and more info at

www.FastTrackToMillions.com.au You’re covered by Mal Emery’s famous… “Brass Balls Come for FREE Pay Later Only if You Want to Guarantee” YES! You read it right, you can come for Day 1 of this 2-day

LIVE training event and then at 6pm, after a FULL day of training, decide if you want to stay and pay for the rest of it. If you do decide to stay (and I’m betting you will), you can still take the payment plan and pay for your full tuition after the event.

All I’m asking is that you pay a REFUNDABLE $200 booking fee to secure your seat. This is designed to show me you are DEADLY SERIOUS about attending this life-changing event. If you are not, I would rather you stay at home. I’m either crazy, confident or both!

“Here’s how to create business ‘domination’ and thrive in these tough times!” MAL EMERY

TO FIND OUT MORE AND REGISTER NOW visit www.FastTrackToMillions.com.au

Spotlight on Business Success How one ordinary business owner swims against the tide to more than triple his profit margin… Scott Dunbar is interviewed by Steve Plummer. SP: Tell us about your business. We are a supplier and fitter of just about everything to do with wardrobes and storage solutions. We service Sunshine Coast to the Gold Coast and have recently expanded our online division and sell nationally. Our premises is at Maroochydore where my 4 staff work.

SP: How are you travelling now? Things are going really well. Our reach has increased and we’ve now gone national. We now have a strong online presence. The variety of our clients has increased significantly. Our marketing funnel now works well. Most importantly we’ve gone from a very flimsy 2% - 7% profit margin to a very healthy 25% - 30% profit margin which I’m most happy about!

SP: Who are your clients? There has been a significant change in this from predominantly builders to more private clients. Currently these make up about 20% of our market but this is increasing all the time. Mal and Ian warned me before the GFC that one type of client was dangerous. Luckily I listened because this saved the business. SP: Turn back the clock 4 years – how were you travelling then? Badly. The opposite to now actually... We had no online presence. A very small percentage of the market. No funnel. Limited income. And I was ready to shut the doors. SP: What made the difference? The realisation I needed to get educated, not stick my head in the sand. Also getting the

right kind of mentor was a big step. They helped plan my strategy.

SP: What are the 3 biggest lessons you’ve learned about business and business success? Definitely understanding the ending. I had zero clarity as to where I wanted to be in 2 years, 3 years or 6 years. Knowing where you want to go is so important. The second thing is understanding your industry, know what’s coming and what you competition is doing. For instance growing our clients to private ones away from the builders prior to the GFC saved us. When the crisis hit, the building industry virtually shut down. The private clients, which we never had before got us through. And the last thing is you need to have a really good marketing strategy and funnel and stay proactive with it. When you do this you have the chance to shape yourself as the expert in the industry. Yes, that’s who you need to become because clients won’t come to you, you have to find them and shape your business for them. SP: What plans have you got for the future? We are moving away from installing be becoming suppliers. And we are doing this predominantly online with our flat pack solutions. We’ve gone national and will continue to grow that and soon we’ll head overseas as well. SP: What would you say to anyone thinking about engaging StreetSmart for business coaching? Without hesitation seriously consider it! You need to move forward as a businessperson – you are your business – so you need to 15

learn off the experts who know how to take a business from point A to point Z. You simply can’t replace mentoring and the help you get in having your questions answered. I can’t speak highly enough of Mal, Ian, Eby and all the team at StreetSmart. SP: Speculate for me… if not for finding StreetSmart X years ago, now I’d be… Doing something else. I wouldn’t be in business which would be devastating for me because I want to create and implement as an entrepreneur. Without the support I received I would have been discouraged and given up and that would have put me in an undesirable place.

Business Snapshot Name: Wardrobe Choice

Location: Maroochydore, Qld Niche: Home building and renovation Employees: 4 Turnover range: $400,000 - $700,000 Years in Business: 6 Ideal Client: Homeowners, builders, renovators, DIYers

ATTENTION BUSINESS OWNERS Who are Sick of the Mundane, Want a New Challenge... AND Who Enjoy the Satisfaction & Rewards Helping Others Create Outrageously Successful Businesses and Lives Gives You...

“How to Create a 6-Figure Income in Your Dream NEW CAREER as a Respected Business Development Consultant” Start the New Year on YOUR Terms and join an elite group of business owners that have created hundreds of thousands of dollars in profits for not only their clients, but for themselves.. Are you ready to make 2014 the BEST year of your business life!?

Are you...

... Interested in earning a 6 – 7 figure income? ... The sort of person who gains satisfaction out of helping others succeed? ... T he owner (now or in the past) of your own business OR had “high level” management experience? ... H ave a burning desire to become financially free and live a lifestyle you are truly proud of? These people did….

“Recouped Over Four Times My Investment So Far!” “Wow, I have been an advisor for about 10 months now, already, the knowledge that I have learned from StreetSmart has enabled me to recoup over 4 times my investment so far, and I haven’t even implemented a fraction of the strategies that Ian and Mal have taught me. If you have a desire to help other businesses become successful, and you want to make fantastic money, then, make sure you put an application in to be an Advisor, and hope that they accept you into the program.” Glen Twiddle - QREAS P/L Brisbane, QLD

“Have Completed an MBA but this Gives You Processes to Transform Businesses!” “The skills that I have acquired by becoming a StreetSmart Business Advisor have not only helped me assist other business owners become successful, but, the benefits to my own business have been extraordinary as well. I completed an MBA in my early years, but I have to say that the strategies that you learn as a StreetSmart Advisor really give you the practical, step by step processes and ability to transform businesses. Thank you Ian.”

“Used the Skills to Make My Own Business Run on Autopilot & Now I help Other Business Owners!” “By becoming a StreetSmart advisor, I have been able to use the skills to make my own business run on auto pilot and now I get to help business owners get the financial and Lifestyle rewards that I have thankfully achieved myself.” Scott Kilpatrick - Affordable Quality Homes Rockhampton, QLD

Chris Vernon – Brisbane, QLD

The next Business Advisor training takes place on

2 – 5 August 2014 in Surfers Paradise QLD. If you have been looking for a new business opportunity, using proven systems to generate a six or seven figure income, then make sure you contact us today to find out how you can attend and take the next step towards fulfilling your ultimate goals – TODAY.

Contact us today by phoning 08 9201 2122 or, email coaching@StreetSmartmarketing.com.au to speak to one of our team to begin your journey today! 16

How StreetSmart Business School’s Business Mastery Program can help you dominate your competition and become the go-to business in your category

“Becoming the master of your own destiny”

It’s fair to say that the relative success of your business will have a huge impact on your future income and happiness... which is why it’s so important to keep evolving your organisation and developing your personal skill set. 17

But here’s the alarming thing...

Now you can too.

...Most

business owners do not commit to constant improvement.

Here’s just a snapshot of the things you’ll learn:

• How to get clients to buy from you without even thinking of price • Write ads that can produce up to 500% better results

In fact:

• Only 44% of business owners hope to expand their business within the next year • Over 80% of small-business owners do not set goals • 77% of small-business owners have not met the majority of their dreams

• Understand what you must do to dominate your market place online

What’s even more disturbing is that 81% of Australian small business owners plan to retire in the next 10 years and 75% of them have no exit strategy.

• Have clients eagerly referring others to you

• Create million dollar sales presentations online and offline • Build powerful relationships with your clients so no one can steal them • Ensure you’re the only logical choice for your product or service regardless of price

If you’re part of these worrying statistics, then it’s time to get concerned, because it really could leave your business, and future, in ruins.

• Possess the world’s most powerful money making skill which took Perth furniture store owner Fiona Steddy from $6 million to $12 million, Steve Taylor and Dan Rushton at Christchurch Removals from $1 million to $2.5 million and patio builder Dean McKain from $40,000 per month online to $240,000 per month!

The good news is… there’s still time to do something about it!

For a comparatively small investment per month our industry leading Business Mastery Program has been designed to offer the key to complete financial freedom.

The strategies taught in Business Mastery and Business Mastery GOLD come from over 30+ years in business which has generated some $83+ million in revenue for Streetamart CEOs Mal Emery and Ian Marsh’s own businesses.

So if you have a burning desire to make more money right now, you believe in a good old-fashioned work ethic to make it happen, and you are teachable, self-reliant and positive …then keep reading.

Just imagine if your competitor enrols and gets this information… it would be like them getting the “keys to the kingdom”!

No matter what industry you’re in, what your level of skill you have, or where your business is at right now, you’ll learn to implement the cutting edge success principles, which have taken thousands of Australian businesses from ordinary to extraordinary.

Isn’t it time you met your full potential?

Why it pays to become a master of your business

To find out more phone 1800 896 410 or visit www.StreetSmartMarketing.com.au

Over the years our Business Mastery Program has helped thousand of businesses achieve financial freedom in 3 to 5 years or less.

“Gone from turning over $800k per year to $4 million per year!”

don’t get left behind

“Two businesses called Rural Kit Homes and Fix Price Granny Flats in Sydney. Met Mal and Ian 3.5 years ago and did million dollar makeover. Business has completely changed. Gone from turning over $800k per year to $4 million per year. Business has completely changed for him. Able to come up with the outrageous guarantee and a lot of videos on his website. Completely branded as the expert in Sydney in his market and competitors left for dead. The whole process through SSM with Mal and Ian has been completely life changing and couldn’t recommend highly enough as it will change your life.” Greg Messer - Rural Kit Homes and Fix Price Granny Flats

“Doubled my business and reached my goals 4 years earlier than what I expected!” “Since my 15 months with Streetsmart I have been able to double my business and reach my goals 4 years earlier than what I expected. I walked into SSM March 2012, after hearing what they had to say I realised I didn’t have an exit strategy for my business. As I was nearing retiring age I walked out of the seminar saying ‘I need an exit strategy and on the 8 June 2017 I was going to have my businesses setup so I could walk out and leave it to a Manager. I would like to advise everyone in 15 months working with SSM and the great things they have taught me and the introductions they have given to me I have been able to do that 4 years before.” Larry Geltch – Homemakers Lifestyle, Sunshine Coast

“It just takes a recipe and if you follow the recipe you will get results!” “When you said that we were doing ok, we probably weren’t doing ok. Me personally I was driving twice a week away from my family. I didn’t really have a business I had a job.We were very sceptical at the start, it was ‘this was a lot of money’ but very quickly we were like ‘what can we buy’ ... we knew the concepts and what we were hearing was perfect. We have a strong marketing aspect. When I first joined Streetsmart I thought it was all about marketing, everything was about marketing and if I get this marketing thing right it would excel me to riches sort of thing, once we started the coaching program with you Ian, I thought we have to get all the backend stuff right as well. We had 28-30 staff doing a million dollars worth of trading - now $2.5 million dollars. Nothing happens overnight, it takes time and it just takes a recipe and if you follow the recipe you will get results. My biggest thing is to set goals and we do as we are told.” Dan and Steve, NZ, Christchurch Removals

“From $40k a month to $200,000 a month”

Our sales figures through the internet, from $40k a month to $200,000 a month my business is absolutely screaming along at the moment and the last thing I am worried about is the reception. Now I am worried about how we are going to put this work out. Dean McKain, One Stop Patio Shop, WA

“From 150 to 5000 website hits a month”

“Hi folks, it’s Scott from Wardrobe Choice, I have a wardrobe design and installation company on the Sunshine Coast. About 4 months ago I handed the SEO for my website over to Streetsmart. At that time I was only getting around 150 hits if I was lucky. Now that really wasn’t doing anything for the office phones or for sales as you can imagine. Dismal point. Within 4 months, we are now getting 5000 plus hits a month on the website. It is an amazing result and put me on page 1 with the big boys and great place to be and feels great. The phones are running a lot hotter in the office for wardrobes and shelving. It’s now not worrying about how we are going to get the work in but more how are we going to get the work done. We actually now have too much work, it’s an amazing result in just 4 months and I’m so blown away. Thanks so much to those from Streetsmart. I am dumbfounded, this is an amazing result, I highly recommend you guys, true professionals.” Scott Dunbar, Wardrobe Choice, Sunshine Coast

“Following advice from Streetsmart Advisors we have managed to increase our conversion rate to over 90% and our average sale price has gone up to around about 80%.”

“Hi I am Sophie from the Clean Team. We have been with Streetsmart for about 4 months and been in business 15 years. We have learned so much in 4 months more than we have in 15 years. Following advice from Streetsmart Advisors we have managed to increase our conversion rate to over 90% and our average sale price has gone up to around about 80%. We are more than happy with everything we are learning. It is amazing, our business just keeps growing and evolving.” Sophie - Clean Team

“Soubled the service that I offer which is vending machines and tripled the income”

“Hi my names Sharon Coats and I have been a customer of Streetsmart for a few months now. In that time I have turned my business around, the things I have learned from Streetsmart have allowed me to improve my customer service and actually improve the bottom line of my business. I have actually doubled the service that I offer which is vending machines and tripled the income from what I have learned from Streetsmart.” Sharon Coats, Melbourne

“I think it’s fair to say he saved our business and saved our marriage and probably saved our life as well!”

At the time our business was struggling a little bit, we were going backwards. Sometimes between thousands of dollars a month and looked like we were going to be in strife. Along came Mal and we quickly ascended into his coaching program and a little over 12 months later things are just so much brighter for us now. Our business is in the black, it’s hard to imagine exactly what we used to do before using Mal’s stuff introduced so many different strategies and plans into our business making it stronger and stronger. I think it’s fair to say he saved our business and saved our marriage and probably saved our life as well. We definitely owe it to Mal Emery and his coaching. Brian and Cathy Parker

“From $0 to $250k a month”

“Hi I am Jason Fisher, I came to Mal Emery at Streetsmart as a struggling electrician. Mal niched me into Solar Power. Within 3 months I went from a start-up company from turnover of $0 to $250k a month despite the fact I knew little or nothing about marketing.” Jason Fisher “...bottom line has gone up by at least 50%”

Ever since I’ve been a part of Mal’s environment I have been an absolute learning machine. I have changed the name, I have changed the profile, I’m looking to go national, my whole ideas have been changed my business turnover by more than 25%. And the bottom line which I am more interested in, has gone up by at least 50% which is what makes me happy and I know if I wasn’t part of Mal’s environment I wouldn’t have made it happen so thanks mate. Garth Lewis

“I really send a big thankyou to Ian.”

Hello I would like to say a big thank you to Ian Marsh. 3 months ago I was ready to walk away from my business I was so disheartened. I didn’t know what to do next. Ian has taken me by the hand and with his guidance and support, has helped me become reenergised and reinvigorated about saving my business to a point where it’s ready for sale. It’s helped with my relationships as well as they were also suffering from the stress. I really send a big thankyou to Ian for what he has done and the help he has given me and the brightness of future he has shown me so thank you Ian and I wish you all the best. Sue Hudson

“Quarter of our normal yearly income in just one week.”

Hi my name is Mick Hawes and I have a company called My Life and we have been coached by Ian Marsh for the last few months. The last week we have been able to using Ian’s ideas and earn a quarter of our normal yearly income in just one week. What’s really exciting about that is we did it pretty badly in the beginning because we were just learning but I am so excited about the future because doing it that badly and getting such an awesome result is just tremendously exciting so watch out when we get it correct so thanks Ian and Mal. Mick Hawes, My Life

“SSM has made it, for the first time in our lives, my wife and I are able to have time off!”

Hello my name is Scott Kilpatrick and I have a company called Affordable Quality Homes and I wanted to send you this email to say thank you. I know nobody has asked me to send this, I guess this is called a testimonial I suppose. I just wanted to say thank you to the SSM advisors. Its made a massive change, not only are we running profitably, extremely profitably with our systems but SSM has made it, for the first time in our lives, my wife and I are able to have time off. In fact the company now runs effectively and profitably without us and for me that is all its about so thank thank you thank you to SSM advisors and my coach who has been with me every step of the way to see this happen. Scott Kilpatrick, Affordable Quality Homes

ATTENTION BUSINESS OWNERS: Would you like to test drive StreetSmarts premier training program ‘StreetSmart Business Mastery’ for FREE? Read on to find out how…

The Secret Weapon behind the Success of Some of Australia’s Most Unlikely Millionaires Would you like to tap into the success secrets of a mentor with 30+ years of experience generating $83+ million in revenue for SME owners around Australia? Would you like to learn to implement the same cutting edge business success principles which took Perth Furniture Store Owner Fiona Steddy from $6 million to $12 million, Steve Taylor and Dan Rushton at Christchurch Removals from $800K to $3.85 million and Patio Builder Dean McKain from $40,000 per mth online to $240,000 per mth?

Isn’t it your turn? Now you can learn what every business owner ‘ought to know’ about achieving success in business, no matter what odds are against you right now. StreetSmart Marketing’s Business Mastery program has helped hundreds of business owners throughout Australia finally find outstanding success within their businesses… no matter how tough they may have been doing it at the time. Taught by StreetSmart Marketing CEO and his handpicked team of business advisors, you will be guided through 12 months of intensive training including… - An updated 174 page beefy marketing manual documenting all the strategies Ian has used to build 4 multi-million dollar businesses - 12 months membership to StreetSmart’s exclusive ‘StreetSmart Business School’ held 4 times per year and attended by a who’s who of marketing hotshots around Australia and internationally. Here you will learn the very latest marketing strategies (before they even hit the mainstream) to ensure you stay one step ahead of your competition. - B usiness Mastery closed workshops held in person each month in the main

centres around Australia, allowing you to hook into a network of likeminded entrepreneurs (this is an incredibly powerful network) - A ccess to one of the most advanced business membership sites ever made. Your Business success with KPI Dashboard - W ebsite that includes Business Diagnostic software and Project management software

What to do next... Claiming your free Business Mastery‘Test Drive’ is easy. Classes are run in most states on a monthly basis. To book your place, simply visit: www.StreetSmartMarketing.com.au/ BusinessMastery or complete the form below and return either by fax to: 08 9201 2133 or post to: PO Box 83, Mount Hawthorn WA 6915

Don’t get caught out like Larry Geltch of Homemakers Lifestyle on the Sunshine Coast (in his own words)

(PLEASE PRINT CLEARLY)

“When I walked in to StreetSmart it made me realise I didn’t have an exit strategy and I was of retirement age.

ADDRESS

In 15 months with the company I’ve been able to double my business and reach my goal of employing a manager and walking out 4 years early.”

YOUR NAME

SUBURB STATE POSTCODE PHONE EMAIL ADDRESS

No matter what industry you’re in, what your level of skill, or where your business is ‘at’ right now, StreetSmart Business Mastery can help to take you to financial and lifestyle freedom in 3 – 5 years or less.

SIGNATURE

IMPORTANT: Places are limited. Please register your interest before 30th June in order to qualify. This offer is for one Business Mastery workshop only.

SPOTLIGHT ON

StreetSmart Team Member…

Mike Hilliard

“IT’S LIKE, AWESOME ON-THEJOB TRAINING FOR THIS LIKE, VERY A-TYPICAL GEN Y!” They have a reputation for being, shall we say “difficult” employees… often labelled as lazy, selfcentred, immature and disrespectful. Yes, Gen Y can be a handful for any boss. Don’t let the stereotype blind you. There are some real gems out there if you go looking as Steve Plummer found out when he interviewed Head of AV Division Mike Hilliard… SP: Mike, tell me about your role as Head of Audio Visual at StreetSmart. Since joining StreetSmart in January 2012 my role has grown and grown and I have taken more and more responsibilities on. These days I am in charge of StreetSmart Audio-Visual Department managing all of our internet series, television, radio and audio campaigns. In addition to that I am in charge of our fulfilment processes and the new StreetSmart Business TV which is going really well, although the thing most of your readers will know me for will be for my work on events. I am the production manager for all of StreetSmart’s larger events, so you may have seen me sleep deprived running around like a headless chicken or trying to get 320KG of PA gear through the check-in at the airport. If you are one of those unlucky people who has ever been stuck behind me in the airport I sincerely apologise.

SP: What do you love most about what you do? Two things - the travel and the chance to be creative. I get to see all my friends around the country but also visit cities I hadn’t seen before. This job has taken me everywhere from Townsville to Geelong to Margaret River, and everywhere in between. Nothing is more satisfying than watching something grow from a piece of paper with scribbles on it to become a video on a client’s website with 30,000+ views. SP: What are your challenges? I think I have the same big challenge as most people do….TIME. There is so much to do, and not enough time to do it.

SP: Outside of StreetSmart you’re in a band - tell me more about that. Yes, when I’m not working I’m writing or performing with the Perth based band LIGHTS OF BERLIN (www.facebook.com/lobaus), and we’re doing pretty well at the moment.

SP: I know you’ll want to answer “Mal Emery” or “Steve Plummer” to this one, so let’s leave StreetSmart people out of it for now… You’ve seen every speaker in the last few years which ones stand out? I would have to say probably Steven Essa is the most enjoyable. He is hilarious, full of content and actually one the nicest guys in the industry. I have all the time in the world for him. I also have to say Matt and Liz Raad are just absolutely amazing to work with, great people, great product and just amazingly lovely. They are the personification of Bambi in my mind.

It is a bit odd to be living this sort of double life wearing a suit and tie during the day and then leaving work to walk onto a stage in front hundreds or thousands at night, but it definitely does keep me incredibly busy. It really is my passion and probably the thing I enjoy doing the most for obvious reasons. If you enjoy artists like Coldplay, 30 Seconds to Mars or Maroon 5 you may enjoy our sound, so feel free to check it out. SP: How far do you see Lights of Berlin going? Well with a combination of luck and marketing principles I hope we can take this as far as we can. Were already doing really well, receiving messages from all over the world from people who enjoy our music from Kenya to the US, it’s a great feeling. And we continue to bigger and bigger with every month that passes, so who knows how big this thing could get. Who needs sleep anyway?

SP: What’s the biggest learning you’ve had from working in the StreetSmart environment? How much time have you got? I have learnt so much from this job. I constantly apply to principles from all of these speakers to my businesses, my projects and even the band and I can tell you… THIS STUFF ACTUALLY WORKS. It has improved my business, work and home life dramatically. It has been exponentially beneficial. Although another thing I think this job has also taught me is all the shortcuts of an airport, how much you can really fit in your suitcase and the ability to work without sleep.

SP: You represented Australia in sport as a teenager? Wow, that was a very very long time ago, but yes. I was chosen for Australia’s U16’s Fencing team. It was a lot of fun, I really did enjoy it. I took a pretty bad knee injury and then had a drop it for a few months. By the time my knee was back to strength I had already joined two bands and that took up most of my spare time. I mean I still go back from time to time, but these days my spare time is few and far between.

SP: Speculate for me – in 10 years’ time you’ll be… My music will have taken off but I will still be in business although I will have started a few more. I’ll be “retired” at 35, no question but I won’t stop, I’ll still do projects that truly interest me.

SP: What did you learn from your involvement at an elite level? I learnt a lot of things not only from sporting, but also from music. It really is however hard you work is what you should expect to get back out of it, if you put 100% in you will get 100% back. Sorry if I sound like a Disney special there.

Not your, like, typical Gen Y employee at all!

SP: You own 3 businesses – tell me more about that? I started my first business which was an events management company/band booking agency when I was 18 after spending a few years mixing shows at clubs and venues, as well as doing a lot of corporate work on the side. I realised there is much more money and rewards from running your own business compared to working for venues, and also a much better feeling whilst doing the work. I then structured that company to run completely without me so I could focus my time on other projects. It now just potters along quietly making me money. The other two businesses are a small recording studio based here in Perth and obviously the band, selling merchandise, CDs, online streams and performances.

SP: Wow. I must say, you’re not a typical Gen Y kid. You don’t say “like” at the start of every “like” sentence and all during our chat you haven’t Tweeted, Facebooked, Snapchatted, Pinterested or texted once. Do you feel different to your peers? Yes and no. I’m still a Gen Y at heart. I will definitely freak out if I lose my iphone. I am tech savvy obviously but there’s no point in staying like a 12 year old, the world is much bigger than that. 23

Increase

your profit

by implementing these four 4 simple steps. Written by Ruth Knight. Ruth is a trainer, consultant, non-profit business advisor and director of Pillars of Best Practise. If you employ staff, there is a high chance that at some stage you will have an employee who does not meet your expectations, turns up late, takes multiple sick days, displays signs of apathy and laziness, or is otherwise a poor performer. If you experience staff problems often, make no mistake – this is costing your business thousands of dollars. Most people think that an annual performance appraisal is the way to manage poor performance. But appraisals are rarely conducted properly. They involve a bureaucratic process that makes everyone involved either nervous or cynical and can be undermined by unnecessary politics in the process (and even personal agendas in some cases). Worst of all, the issue of how to deal with under-performance is almost never addressed by performance appraisals. They don’t help you talk about your expectations, team dynamics, morale, and the employee’s contribution towards your businesses strategic goals. The latest research indicates that a new approach is needed. If you can manage your employees more effectively, you will save thousands in recruitment, training and management costs. Not only that, as an added bonus, your staff will be happier, more engaged and innovative. Implement these four simple steps now and you will start to save your business money.

Step 1

Put in place a system that ensures you have regular conversations with ALL your employees about how they are performing and what challenges they are facing. This should be no less than monthly and in some businesses (or with some employees) it should be weekly. Document these ‘conversations’ as a record of what you have discussed and actions that have been agreed upon.

Step 2

If you identify that an employee is underperforming, then talk about your concerns with them as quickly as you can. If you allow the poor standard of performance to continue, then they will assume this is the agreed level of performance required, and it will set precedence for others.

Step 3

Allow the employee an opportunity to explain why they are underperforming. It may be as simple as a lack of understanding and confidence in asking for assistance or it may be personal issues that are impacting on the job. Find out why the poor performance is happening and agree together how to address it.

Step 4

Give the employee an agreed timeframe to improve their performance. Explain the consequences if they don’t improve to your expectations. Monitor their progress, ensuring you provide supportive, positive and constructive feedback. Continuous improvement strategies are imperative in these circumstances. Remember to document all meetings, especially if you intend to implement your ‘Disciplinary Policy’ as you will need to record what you have said and done to help the employee improve, before you terminate their employment contract. While dealing with difficult employees and poor performance can be hard and challenging, remember, this is your business and the longer you leave dealing with employee problems, the more time and money you are wasting.

On the other hand, establishing effective performance management systems can have significant benefits for your business, as it leads to happier, more motivated and better performing employees and reduces human resources costs.

StreetSmart Business School Welcomes

the $400 Million Dollar Man

He’s known by his Internet marketing colleagues as “The Warren Buffet of the Net” because of his unique ability to make money for his students and joint venture partners.

In fact Alex Mandossian has generated nearly $400 million and get ready Australia, he’s coming to StreetSmart Business School on the Gold Coast in July! Lets admit it -- $400 million is an impressive number but what’s even more enticing to anyone who wants accelerated business growth is that in less than 3 years, Alex Mandossian was able to turn his annual income into a MONTHLY income. Today his social influence spans five continents and he has trained over three-quarters of million students since 1999 with teleseminars, at workshops, online and now through Google Hangouts. This experience has led him to the conclusion that practically any entrepreneur can transform their annual income into a weekly income once they apply his principle-centred marketing strategies. That’s impressive. Equally impressive, though, is what Alex has to offer other entrepreneurs who love teaching but hate selling. He made his fortune because he figured out that it’s a lot easier to educate customers than to try to “sell” them. And it’s a lot more profitable too. Alex is a master at marketing by teaching, at earning by helping, and at succeeding by helping your customers succeed. He believes that every “brick and mortar” business needs a “digital division” to go to the next level of growth. And that digital division involves building and growing a membership site online (free or fee-based). Alex has taught his digital marketing principles to many of the world’s top leaders and authors, including Donald Trump, Stephen Covey, Mark Victor Hansen, Jack Canfield, Les Brown, 26

Harv Eker, Brian Tracy, Harvey Mackay and many others. As a speaker he has shared the stage with diverse leaders such as Sir Richard Branson, Robert Kiyosaki, Suze Ormand, Mikhail Gorbachev, and the Dalai Lama. Alex has also personally consulted Dale Carnegie Training, New York University, 1ShoppingCart Corp, Mutuals.com, Trim Spa, CEO Space and Sam’s Club. Not only that but he is the CEO of Heritage House Media, Inc. – a highly profitable, boutique electronic marketing and digital publishing company that “repurposes” educational content for worldwide distribution. Since you’ve read this far, you probably agree that this is quite a resume. If you are thinking to yourself, “It doesn’t get much better than that” you’d be right! You may recall Alex has appeared via live Skype hook up at past Business Schools but this is the first time he will appear in person. So if you want to discover tested success strategies to get MORE EXPOSURE for your marketing message and EXPAND your SOCIAL INFLUENCE online and offline then book your seat at the Gold Coast Business School because this international business icon will teach you live and in person! Join us to meet Alex Mandossian, the “$400 million dollar man.” To book your seat(s) and get access to Alex’s pretraining videos go to:

www.streetsmartbusinessschool.com.au/ssbs

Business School Members and Guests register NOW because you’re about to discover the latest…

“Wealth Accelerator Magnets” How to Attract More Clients and Make More Money in Less Time with Less Effort… Even if Right Now You Feel Like the Hamster on Wheel… Run Off Your Feet, Busy as Hell but Getting Nowhere Fast… Only at StreetSmart Business School. Seating is LIMITED so REGISTER NOW July 8th, 9th & 10th, Crowne Plaza, GOLD COAST Dear Business School Member and Guest, If you’ve ever felt like you’re working too much and not making the money you deserve, then this Business School is designed for you. You’re about to discover the latest Marketing Innovations and time-saving Automation Tools to get you off the “hamster wheel” and into bigger profits faster than you ever thought possible. Just imagine how your whole life would change if you found a way to work less each day and still GROW your business. No more spending long, energy-sapping, unproductive hours CHASING work… When you discover new ways to ATTRACT new clients faster and easier than your competitors, you create a smooth, easy-to-run cash machine which gives you true AUTONOMY. Just one NEW idea, one new strategy or tactic from this Business School could transform your company into the true cash-creating lifestyle business you always thought it would be. You’ll be surprised and amazed at just how much pure content your expert presenters give away. This list of teachers sharing their latest moneymaking material explains why tickets are going fast… ALEX MANDOSSIAN LIVE – He’s known as “The Warren Buffet of the Net” because of his unique ability to make money for his students and joint venture partners… $400 million in fact in the last decade – Alex shows you how to use social media the RIGHT way so it brings you $$$$ quickly and easily and no, you don’t have to be a social media “junkie” to make it work! ANGELA WRIGHT – hailing from the birthplace of Elizabethan explorer Sir Walter Raleigh, now resident of Noosa in Qld, Angela’s first business was at the age of 10. In 1989 she founded Crealy

Great Adventure Parks in the UK. In 2002 she was awarded an MBE by Her Majesty Queen Elizabeth II for services to tourism and she’ll share with you the importance of safeguarding your reputation in the marketplace today. You’ll walk away with the latest strategies to shore up your online presence so prospects have complete faith and trust in you, and want to do business with you. COACH CAMERON ROBERTS – arguably Australia’s foremost sales trainer, “Coach Cameron” returns to show you the latest sales and closing techniques, working, now in today’s hypersensitive, cynical market. His presentation, “The Sale Renegade’s 7 Strategies to Accelerate Your Conversion Rate” - How to Sell, Negotiate and Dominate Your Target Market in a World that no Longer wants to be Sold! Is not to be missed because you’ll learn how to generate more sales, ethically persuade prospects and dominate your target markets without the being a traditional “salesperson”. RUTH KNIGHT – The “Outsourcing Queen” comes to Business School! If you’ve ever wanted MORE TIME in your business then you must see Ruth’s session because she gives you the power to take yourself out of the business, confident things will get done the RIGHT way. Yes, outsourcing can be an expensive and time-consuming nightmare… unless you do it the Ruth Knight way!! STEVE PLUMMER – the “King of Copy” is back with another of his ever popular “Copywriting Classroom” sessions. You’ll discover “The Copywriting Master Codes” – the powerful conversion devices the top pro copywriters infuse throughout their writing to skyrocket conversions… comes complete with recent success samples for you to learn from!

And of course… THE ONE AND ONLY MAL EMERY pulls back the curtain on his own version of “Outrageous Advertising”. Because we’re bombarded with literally thousands of marketing messages (some studies estimate 5,000 per day) you have to stand out in a world of clutter. Being humble and “professional” just won’t cut it today… No guesswork here as Mal reveals exactly how to execute it today because when you do it’s “easy money”! Let’s not forget Business School is THE place where deals are done and joint ventures secured. You literally never know who you’ll meet!! Just one connection made in a “high end” environment like this could change your business forever. The traditional Business School Dinner is on again on the Tuesday evening… relax and swap “war stories” with like-minded entrepreneurs. Yes, it’s like stepping through a “portal” most business owners don’t even know exists… where the rules are different AND… where ordinary folk achieve extraordinary results at lightning speed!! If you can’t take at least 3 NEW things from this Business School and turn them into cash in the bank, you should fire yourself immediately! Room size limits the number of available seats and because we’re back on the beautiful Gold Coast, they will be snapped up quickly.

StreetSmart Business School 8th, 9th, 10th of July Crowne Plaza, GOLD COAST Book your place(s) NOW by visiting www streetsmartbusinessschool.com.au/ssbs

IN CONJUNCTION WITH MAUS SYSTEMS

StreetSmart Marketing is a business success organisation that has been created by Mal Emery and Ian Marsh to provide a guaranteed mechanical process for entreprenuers and business owners to achieve financial and lifestyle freedom in three to five years or less. The processes that have been developed are a complete done with you business and marketing program that incorporates an educational process so that not only do Business Owners receive the most powerful online and offline lead generation systems and conversion systems, but they are on a continuous journey of structuring their business ready for the ultimate buyer, within three to five years.

ph:

1800 896 410

www.StreetSmartmarketing.com.au mail: PO Box 83 Mount Hawthorn WA 6915