• J A N UA RY / F E B R UA RY T FROM THE STREET H G I A R T S S A E D I G N I FRESH MARKET
2014 • ISSUE 07
Your
2014 road map to
SUCCESS
INSIDE
o” list -d o “t ed is al n so er p r u yo e at Cre with the Marketing Experts
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Save the Date... January
February
BUSINESS MASTERY
SYDNEY BUSINESS SCHOOL
Adelaide Saturday 18th January Crowne Plaza Adelaide 16 Hindmarsh Square Adelaide SA 5000
Mon 10th to Thur 13th February The Menzies 14 Carrington Street Sydney NSW 2000
Melbourne Monday 20th January Stamford Plaza Melbourne 111 Little Collins St Melbourne VIC 3000 Sydney Tuesday 21st January The Menzies 14 Carrington Street Sydney NSW 2000
Gold Coast Wednesday 22nd January Mantra Legends Surfers Paradise Blvd Surfers Paradise QLD 4217
Saturday 25th to Monday 27th – Australia Day Weekend
SECURE THE FUTURE WITH HARRY S. DENT
Sydney Fri 14th to Sun 16th February The Big Top, Events Centre Luna Park 1 Olympic Drive Milson’s Point, Sydney Brisbane Fri 21st Feb – Sun 23rd Feb The Presidential Room The Pullman Hotel Cnr Ann & Roma St Brisbane
Monday 3rd – Labour Day WA Monday 10th – Labour Day VIC BUSINESS MASTERY Adelaide Saturday 15th March Crowne Plaza Adelaide 16 Hindmarsh Square Adelaide SA 5000
Melbourne Monday 17th March Stamford Plaza Melbourne 111 Little Collins St Melbourne VIC 3000 Sydney Tuesday 18th March The Menzies 14 Carrington Street Sydney NSW 2000
Gold Coast Wednesday 19th March Mantra Legends Surfers Paradise Blvd Surfers Paradise QLD 4217
Perth Tuesday 25th March Enterprise Room, Innovation Centre of WA (Building EU3) 9 De Laeter Way Bentley, WA 6102
Perth Thursday 30th January Enterprise Room, Innovation Centre of WA (Building EU3) 9 De Laeter Way Bentley, WA 6102
April BUSINESS MASTERY Adelaide Saturday 12th April Crowne Plaza Adelaide 16 Hindmarsh Square Adelaide SA 5000
Melbourne Monday 14th April Stamford Plaza Melbourne 111 Little Collins St Melbourne VIC 3000 Sydney Tuesday 15th April The Menzies 14 Carrington Street Sydney NSW 2000
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March
Gold Coast Wednesday 16th April Mantra Legends Surfers Paradise Blvd Surfers Paradise QLD 4217
Friday 18th to Monday 21st – Easter Weekend Friday 25th Anzac Day Perth Tuesday 29th April Enterprise Room, Innovation Centre of WA (Building EU3) 9 De Laeter Way Bentley, WA 6102
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publishing editor Ian Marsh
Do you make excuses or... Do you make money?
ian@streetsmartmarketing.com.au
chief copywriter Max Kitchen design Melissa Hinves Marie Broderick
marie@thegrowagency.com
distribution
This magazine is a private publication available by subscription only.
Ian Marsh
CEO & Co-Founder StreetSmart Marketing ian@streetsmartmarketing.com.au
For subscription enquiries please phone 1800 896 410.
Hello Everyone, Welcome to the first Newsletter of 2014. I don’t know about you, but I’m jumping out of my skin with excitement about the year ahead.
I’m not exaggerating. When I think about what I am going to accomplish in 2014 I feel like going WOOOHOOO! And dancing around the office naked. (I do think the staff may have something to say about that, so I better hold back).
Now, it’s not because I am some crazy unbalanced individual that lives in a fantasy world (although there may be some of you that may think that), it is simply because I always know what I want. I get absolute clarity about it, I then create an action plan, stay disciplined and focused on my goal, and every day, look at my goals and work towards them religiously, regardless of what my friends, family, staff, or even my WIFE has to say about it. For those reasons, I get what I want, most of the time, out of life (there may be one or two fantasies that I have not nailed yet, but we won’t go there).
Now, logically this all makes sense. I know it, you know it! And many of you have heard me teach it. But what really gets stuck in my craw is why only some of you will do what is required to make your life what you want it to be. It really is the 80/20 rule.
20% of you are making 80% of the money. And if you drill deeper, you will find that 20% of the 20% that are making the money are still making 80% of the money. It blew me away when I realised this. Go ahead. Look at the top 5 billionaires in the world, their net worth equals the next 15 billionaires.
Now, granted, when you get into the billions of dollars, do you really still need to keep count? Well, I bet if you asked the top 5 billionaires they would say “Hell Yeah!” but, that is probably why they are in the top 5 (once again, choices). So let me ask you this question, for 2014 where do you choose to be? Do you want to be in the 20% that are making all the money and having the life that they want to have?
OR are you going to decide to be in the 80% and keep choosing to struggle and just get along from week to week, choosing to have a business that is really no more than a glorified job, because it cannot exist without you running it and in the thick of things, or, are you going to create a real business, that operates by itself, with minimal input from you in the day to day operation, making it saleable for probably 6 times net profit?
Cont’d on page 10
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5 Keys to the Quickest, Easiest, Most Cost-Effective Marketing You’ll Do in 2014
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12
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Be the best you can be in 2014
THE SECRET TO GREAT STAFF PERFORMANCE
Ensure you’re on the upward trajectory for the year ahead
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The S.M.A.R.T way to put your business on the front foot
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Keep your business Bang on trend for the year ahead
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The Business School Battle Royal
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Want to set your business up for MORE SUCCESS in 2014?
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Make 2014 The Year of Giving Back
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NEWS
Here’s to the future Why it pays to put your business on the small screen
With Facebook recently confirming that video advertising will soon be appearing in users news’ feeds, it once again emphasises the growing popularity of this new advertising medium.
You can rank well in the searches A slickly produced video can elevate your search engine rankings dramatically, due to the descriptive tags you can associate with them and the partnerships between video sites and search engines, like Google and YouTube.
Here’s why many businesses are finding success in this growth area:
You can let your customers do your advertising for you
A video that people find entertaining, funny or informative will be shared online like wild fire. Indeed if one person likes it, they could easily share it with their entire social network, giving your business unrivalled exposure, without you having to do any more work.
You can stand out from your competitors Online videos are infinitely more eye catching than text-only ads and, as they’re currently used by fewer organisations, they offer a more distinct form of advertising. You can involve your customers more
You can inform and educate
With videos you can create higher levels of user interactivity and interest in your product or service. Well-produced videos are both fun to watch and informative, and they encourage users to return.
The video platform offers the unique opportunity to show how your product or service actually works. And the more potential customers know about your offering, the more likely they are to make a purchase.
Secure the Future Superconference 14 Sydney 14 - 16 Feb, Luna Park Brisbane 21 - 23 Feb, Pullman Hotel
Are you wanting to achieve financial and lifestyle freedom? Are you willing to do what it takes to achieve this? If you answered ‘yes’, then you don’t want to miss the ‘Secure the Future’ 2014 Superconference featuring revered Futurist and Entrepreneur Harry S Dent, Chairman of Yellow Brick Road Wealth Management Mark Bouris and US Presidential Advisor and Mad Hedge Fund Trader John Thomas. The latest research from Harry S Dent tells us we’re now in an economic cycle that will almost certainly greatly impact your life, your family, your business and your investments for the coming decade.
But the big problem we all face in business in uncertain times is knowing who to turn to for advice that works. With a NEW financial crisis set to hit our shores in the first part of 2014 there is GOOD NEWS… When written in Chinese the word “crisis” is composed of two characters… One represents danger. The other opportunity. While unprepared business owners and investors are set to be driven to the brink with losses in the years ahead history proves… This is the time when REAL fortunes are made and that is why at the ‘Secure The Future’ 2014 Superconference we are dedicated to delivering to you - over
3 information filled days - a hand-picked panel of “Masters of Cashflow” who use only time tested, proven business and marketing strategies that work in uncertain times. The truth is despite all the uncertainty and potential economic devastation, it’s possible to make more money NOW than ever before by getting on the “front foot”. To find out more please visit
www.SecureTheFuture.com.au/profits All ticket proceeds will be donated to Australian Cancer Research Foundation. Hurry, seats are limited.
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Because great ideas are all round you Amazing new ideas are everywhere if you look hard enough. The challenge is knowing where to go to find them. Here are five places to look for that Eureka moment: Your competitors
Many patent applications are published 18 months after they are filed. So spend a little time upfront conducting a Google patent search. This will help you understand what your competitors are up to, plus it’s a great way to kick start your creativity.
Product reviews
Check out product reviews online. What are customers saying about products? What are their concerns? How do you think these products or services could they be improved. This is your opportunity to come up with a better answer to a particular problem – which you’re confident people would pay for.
Trade shows
Trade shows are the perfect place to find new opportunities for invention. Look out for that one speaker who identifies those problems that are prevalent in your industry. Your challenge is then to be the one that finds that game changing solution.
Your local supermarket
Find a quiet time to visit a store to talk with a store manager. Find out what sort of problems customers are having. What are they looking for when they come in? Are they satisfied? Ask them what is selling and what isn’t. There is a wealth of knowledge to be gained simply by having a conversation with people on the front line.
Search results
There are always research articles published online reporting on the latest industry trends. So keep abreast of what’s big and who’s doing what. You’ll be amazed by what you can find when you conduct a simple search. For instance, if you’re interested in developing an app for your business, simply search for “hot app trends” online.
EARN A SIX OR SEVEN FIGURE INCOME AS A BUSINESS COACH
Have you ever thought how you could use your business knowledge and success to not only help other business owners but earn a substantial six or seven figure income in the process?
StreetSmart’s Business Advisor program takes a limited number of applicants each year into their intensive training program providing already successful business strategists with the tools and implementation capability to help Australian and international business owners reach their full potential. Unlike any other training program on the planet, the Advisor Training System potentially includes your first number of clients given to you to start working with straight away. A complete business, ready to push ‘GO’!
To order your FREE Information Kit please visit
StreetSmartBusinessAdvisors.com
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COPYWRITING
5 Keys to the Quickest, Easiest, Most Cost-Effective Marketing You’ll Do in 2014 If you’re into “FREE” marketing then please read every word here. You see I’m going to reveal how a “little Aussie guy” can trump just about every one of the big players from here and around the world to make the Top 10 for sales in a global email launch campaign. Let me explain…
In the middle of last year Mal and StreetSmart were invited to be part of the global launch of the GKIC product “The Ultimate Lead Generation Machine”. You may even remember seeing this?
Anyway, you may be thinking, “Of course StreetSmart would do well”. Yes and no.
Yes, because of the awesome copy StreetSmart uses (he says as humbly as possible) and yes because Mal is Mal. Right?
Yes, but also no. At least not entirely. It’s a numbers game to a point (more on this shortly). Anyway, the competitors within this launch were some of the REALLY BIG players with massive lists… 200,000, 300,000 plus. Tough to compete with numbers like these. The result?
7th in the world! That’s right, in a numbers based game
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where the bigger player “usually” wins Mal was able to beat most of them. What was the “secret”?
Simple. Relationship. Or more specifically the relationship Mal and StreetSmart have with their email list.
Mal is known as the “Millionaire Maker”… the man at the top of the tree… and StreetSmart are the trusted advisors. It’s because of this relationship StreetSmart was able to outsell others with 3, 4 and even 10 times the size of the email list. So massive takeaway #1 for you is… the relationship you have with your list is key. In this article I’m not going to go into ways to build this relationship. I’m not going to talk about spam words to avoid in your subject line. What I will talk about are the 5 ways I used to write the copy to help Mal and StreetSmart get to the disproportionate market share of 7th in the world. Remember…
Relationship is king. If you write compelling emails you WILL build that relationship providing you give great value and content and don’t just sell. Here are the 5 keys for high converting emails…
Key #1 Define your purpose It might seem obvious but if you miss this step you almost guarantee failure for EVERY email. Before I write any email I make sure I’m 100% crystal clear in my mind exactly what the purpose of the email is. Sometimes I even write it down. What do I mean by this?
Well, what is it I want the reader, after reading the email, to do? Is it…
Click through to a landing page? Read information which builds anticipation for a future email? Take a survey? Buy something? Watch a video? Register for a webinar? And so on. Always follow the golden rule of one action per email.
And like I said, if you have to write it down first you will leave yourself in no doubt what that purpose is. This gives you clarity.
Tied closely to this is the action you want them to take. It must be clear what the reader has to do. Tell them to do it at least 3 times.
Remember… one action per email, told to them at least 3 times.
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Key #3 Story If people buy on emotion and justify with logic then it’s equally true… Facts only tell, stories sell.
You simply have to have a segue into what you want them to do. A segue is a connecting type story.
The start of this article has a segue into the main point of this… writing high converting emails.
In the segue it’s ok to reveal parts about you. But do so in a way which involves the reader.
If you include a short story, presented in an interesting way your conversions will increase because you’ll build your relationship with your list.
Key #4 The Subject Line This must get attention the way a headline would.
Key #2 Get clear on what you want them to feel
I follow the same principles for subject lines as I do headlines. Naturally the subject line is shorter than a headline.
You’ve probably heard the saying, “We buy on emotion and justify with logic”.
Tip: no matter what type of headline I write I ALWAYS base it on the famous list of the 10 most frequently used words in the most effective 100 headlines ever written...
Yes? So I make sure I target at least one emotion per email. Here are the main human emotions…
Fear (or fear of loss) Greed (we all want more) Pride (we all want to look good, BE good) Love (we want to be loved) Guilt (we all have it, not doing well enough etc) Envy (often tied to greed – we want others’ success)
You (31)
Your (14)
How (12)
New (10)
Who (8)
Money (6)
Now (4)
People (4)
Want (4)
Why (4)
The figure in brackets is the number of times the words appears in these headlines.
Also consider:
Suggest you refer to this list too.
Secrets (we’re curious beings who LOVE secrets)
NOTE: I’m often asked when is it I write the subject line… before I write the email or after. Truth is, both. And also halfway through the email. Sometimes the killer subject line just comes to me in a quiet moment. And yes, I will write several before I settle on THE one.
One-up-man ship (getting one over others by getting a better deal, getting in first, beating someone else to a good price) Pick at least one of these as the basis for your email. And of course, you have to mix them up in a series of emails.
There is no golden rule as far as I’m concerned. Have a go at all of these and see which one sits best with you.
One might target pride. The next fear. The third greed… rather than pride, pride, pride in a sequence.
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COPYWRITING Key #5 Copy
Last thing…
Shorter words. Shorter sentences.
If you’d like more help with your emails, just 5 copies of my new product, “Email Magic” remain in this print run… includes 3 x small group coaching sessions, the Email Magic Manual, which includes templates for you to swipe and deploy, bonus “Masters of Marketing” interview series, a power call with me for 25 minutes to discuss strategy, and written critiques of your emails… plus more.
It’s THE golden rule. People get 100s of emails every day. In recognition of this I try and keep sentences short and paragraphs punchy. Yes, traditional grammar can go out the window. Speed of the read is important.
And yes, it’s very affordable!
Because people are busy and have many other emails to read, you have to make it easy for them to hear your message.
If you’d like more info drop me a line at… info@killercopywritingsecrets.com.au and use the subject line Email Magic info. I’ll get back to you within a couple of days.
Remember too…
Get your year off on the RIGHT foot!
All marketing is 1 to 1 communication. You are only writing to one person at a time. So your copy must reflect this.
See you at Business School in Sydney.
Steve Plummer
No “hi guys” or “all of the people on my list”… it needs to have a number of “you’s” in there…
StreetSmart Head Copywriter
Maybe you feel this too… I’m sure you’ll agree… It’s in your interests too… are examples.
So go ahead, apply these 5 keys to kickin’ emails to build the relationship with your list.
P.S. Here’s how to write kickin’ emails that convert like crazy… just 5 copies of my new product “Email Magic” remain in this print run… for more info drop me a line at… info@killercopywritingsecrets.com.au and use the subject line Email Magic info. I’ll get back to you within a couple of days, you’ll be thrilled at just how affordable this skill is to learn AND how much money you can make when you do it right!!
It may take some time but it will be time VERY WELL spent.
P.P.S. Remember – Best level members of “Killer” can send your copy to me to critique for FREE. (email: info@killercopywritingsecrets.com.au)
It makes it personal and helps connect you to the reader.
Remember, email is as close to “free” as marketing gets so it helps if you know what you’re doing.
Cont’d from page 3
Choosing to hope people will call you, instead of choosing to master marketing and sales, ensuring people will call you.
We really are as serious about your success as you are. Please decide what you want, get that clarity, and then do whatever it takes to make it happen.
I want you to GET IT! It is up to you. No one else can do your pushups for you. You have to take complete responsibility for you and where you are, and then, if you do not like what you see, decide to do something about it.
Until I see you at Business School
Choosing to have the wife (or husband) of your dreams, or making excuses of why you should stay with the person who treats you like dirt and sucks the life out of you.
I look forward to seeing you at Business School. All the best for 2014. May it be all you decide it will be. Ian Marsh
And when that time comes, we are going to be here to help you and if necessary give you a good swift kick up the backside, to help you get what you want out of life and business, cause it is one hell of a ride.
P.S And, if I get arrested for indecent exposure sometime during the year because I got to excited, please come visit me, and bring a file and a hammer with you.
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There’s a Fast Closing Window of
Which is Making Some Business Owners
VERY RICH!
Are you missing out? Read on to see how you can cash in on this once-in-a-generation chance History is repeating itself and for those savvy enough to jump on board, like some of our wealthy forefathers did, there are untold riches to be had. The question is, are you ready? The 1800s saw gold rushes here and in the US and Canada and tens of thousands smart enough to see the opportunity before the masses reacted profited wildly. Then we had the Roaring 20s when business boomed and much of today’s generational wealth was created. More recently the 1980s birthed the information age and the dot com phenomenon which created millionaires overnight.
And now…
If you react fast enough you can still get in on the ground floor, take advantage of the e-commerce revolution and cash in like the shakers and movers of past generations did. But you have to be quick. Here’s why… According to The Australian Bureau of Statistics Summary of IT USE and Innovation in Australian Business published in July this year there is still a minority of businesses (just 44%) which have an online presence. What is even better for you, and why the
opportunity to cash in NOW is even more compelling, is that just 27.8% of businesses accept orders online… less than ONE THIRD are making money via the internet. Yes, if you do it right the opportunity is massive. In fact last year $237.1 billion was earned online in this country. With 79% of all Australians going online every day there is untold riches to be had.
The question is…Are you ready to cash in?
Now is the perfect time BEFORE the masses react. Most prospectors failed during the gold rushes because they were too late, the best mining sites were taken. You can jump in now BEFORE other businesses catch on and create your own wealth producing online presence. Yes, this represents your chance to turn the internet into a cash-spewing machine the dreamers said it would be.
How does your website rate?
Which begs the question, if you have a website, does it match it with the best in your category so it produces maximum revenue? Or does it fall short in key areas? Do you even know? If you’d like to discover exactly how your website rates in terms of a money making
tool then you’re invited to take one of StreetSmart Marketing’s FREE Website Audits valued at $49. Here’s what one now internet savvy business owner said… “Within 6 months I was making enough to leave my job and I dived into my consulting business full time. I can attribute more than $330,000 of consulting income directly to Mal and the street savvy business tactics he teaches. It doesn’t seem to matter if you’re a beginner like I was or an experienced business owner Mal’s stuff works and you make so many contacts with switched on entrepreneurs who hang around him success seems to rub off on you.” Greg Cassar Internet Marketer, Sydney.
Here’s what to do next…
To take advantage of this limited time offer for a FREE website audit, all you have to do is contact StreetSmart Marketing using one of the four methods listed below and complete the questionnaire. It only takes a few minutes and you’ll receive a report of findings which shows you the parts of your website most in need of work. Take the Survey NOW, it costs you nothing and comes without obligation. Just like the adventurous souls of yesteryear who saw the opportunity, went for it, and profited wildly, you too can stake your claim. See below for details…
Yes, if you set up your website the RIGHT way you can cash in before others beat you to it – take this simple test to see how your website rates…
The complimentary “Website Audit” takes just 3 minutes. Do it NOW using one of these methods…
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www.streetsmartmarketing.com.au/dominate-online/
20/01/2014 10:42:19 a.m.
HUMAN RESOURCES
the secret to
Great Staff Performance By Ruth Knight
Streetsmart Business Advisor
It’s obvious to most employers that employees who are unhappy, careless, lethargic, in conflict and have poor communication are costing their business thousands of dollars in missed deadlines, poor sales and customer service. So it’s not surprising that employers need strategies to help staff be more productive, efficient and motivated at work. Current research points to staff ‘engagement’ as the key focus for switched-on employers.
Employee engagement has been linked to improved performance and staff retention, with research suggesting improving engagement can boost productivity by up to 21%, decrease safety incidents by 48% and absenteeism by 37%. That’s because engaged employees have their hearts and minds aligned with both the job that they do and the business that they work for. They are proud of their job and are committed to making it and the business successful. Engaged staff are known to be more energetic, creative, innovative and committed to their work and organisation. Most importantly, engaged employees get on with the job, so that you can concentrate on building and growing your business. If finding ways to engage your staff is important to you (and I certainly hope it is), there are many strategies that can be effective. One such strategy is to develop a performance management policy and procedure. Performance management is one of the key ways of engaging and motivating staff, even though many managers find it challenging to implement.
Blessing White’s study Employee Engagement Report Research Update 2013 surveyed over 7,000 individuals from around the world and asked them, “What would most improve your performance?” The answer that Australian employees most selected were ‘development opportunities and training’, ‘more resources’ and ‘regular, specific feedback about how I’m doing’. The report states that this indicates managers can increase engagement by recognising employees’ attitude, effort, and results, and aligning long-term employee aspirations with the organisation’s talent needs of tomorrow. To do this, you need to have an effective performance management process that gives employees timely and constructive feedback, asks for their opinions and ideas, and asks each employee to think about and develop strategies to improve their performance. A new book written by Dr Tim Baker called The End of the Performance Review suggests that businesses try a new approach called the “Five Conversations Framework”. He suggests that rather than an annual performance review, managers prioritise a regular conversation with their employees every month about one of five topics: climate, strengths and talents, opportunities for growth, learning and development, and innovation and continuous improvement. These conversations are basically a series of mini-appraisals that help a manager and employee have an ongoing discussion about strengths, achievements, goals and aspirations. I really like the five conversations framework and think this is a book all managers should read. It will help you develop a performance management process that motivates your staff to be engaged and committed to the success of your business.
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Reverred futurist Harry S Dent is coming to Australia for Secure the Future Superconference in February 2014 and he has a DIRE WARNING…
“WE’RE IN FOR THE BIGGEST ECONOMIC CRUNCH OF ALL TIME!” The world is about to witness conditions not seen since the dark days of 1930 -1934… Your home, investments, business profitability, super, retirement savings, debt management, life insurance, even your job is on the line.
While many feel the inevitable pain, Savvy Australian Investors and Business Owners who see it coming will not just survive but can actually turn the tough times ahead into a once-in-lifetime-chance to create extreme wealth and secure your family fortune! Join Harry Dent, Mark Bouris of The Apprentice, and John Thomas, independent advisor to President Barack Obama at the highly anticipated
Secure the Future 3-Day Superconference Sydney (Feb 14 – 16) and Brisbane (Feb 21 – 23)
Tickets start at just $67. All primary ticket sales are donated to the fight against Ovarian and Prostate Cancer.
You’ll learn... • • • •
Why the Real Estate Bubble is about to burst and the implications for your medium and long term wealth The 10 Key industry sectors primed to soar even as the economy crashes (and which ones to avoid like the plague!) The implications for investing in stocks and the safe havens you should put your money into right NOW (not gold and NOT the Aussie dollar) How businesses can get on the front foot and avoid
• •
the worst of the economic fallout, before the banks stop lending money again The new boom areas of the economy where “the little guy” can generate surprising cash flow with no start-up money Why knowing the future can give you “Extreme Wealth”... YES, this coming crunch is a once-in-a-lifetime chance to generate a family fortune – if you know what you are doing!
The last time... The last time Harry Dent was in Australia, in late 2011, the event SOLD OUT. This time will be no different. Seating is strictly limited by room size. You deserve to be informed about what to do to secure your future so make sure you don’t miss out on this most important event.
BOOK NOW! www.securethefuture.com.au StreetPress2014_Jan_FebSINGPGS_STG3.indd 13
BOOK NOW
www.securethefuture.com.au 20/01/2014 10:42:20 a.m.
BUSINESS GOALS
The S.M.A.R.T way to put your business on the front foot Do you know where your business is heading in a year, five years or even ten years down the road? If you do, but aren’t sure how to get there – mapping out your business goals for the year(s) ahead will give you a great head start. Long-term business goals usually fall within four distinct categories:
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Service
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Social
3 4
Improving customer service satisfaction or customer retention.
Giving back to the community, through philanthropy or volunteer organisations.
Profit Increase profits by a certain percentage.
Growth Expanding the company through new employee hiring for instance.
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Many businesspeople like to view their business goals as holiday destinations because it allows them to picture themselves being somewhere they like and can relax.
So start by being clear on which ‘destinations’ you want to get to before the end of the year. Once you know this, you can move on to the next – and arguably most important – step…
…how to get there?”
In business, goal setting that is S.M.A.R.T. can make a huge difference in maintaining growth and momentum. S.M.A.R.T. is an acronym for the five steps of specific, measurable, achievable, relevant, and timebased goals. It’s a simple tool used by businesses to take you past vague goal setting into an actionable plan for results.
Specific
Great goals are well defined and focused. Indeed, the moment you focus on a goal, your goal becomes a magnet, pulling you and your resources toward it. The more focused your energies, the more power you generate. So get specific. Don’t for instance just talk about growth; think about doubling your revenue in the next few months.
Measurable
A goal without a measurable outcome is like a game of football without a score board. Numbers are an essential part of business and keeping track of them on a daily basis will allow you to keep yourself and your employees focused on the targeted results you want to attain.
Attainable
Don’t make your goals unattainable. No one has ever built a successful business overnight. Sure, you can dream big and shoot for the stars, but always keep one foot firmly on the ground. Start by researching the potential growth of your industry and set your smart, realistic goals from there.
Relevant
Achievable business goals often revolve around the current business climate. You may want to have your best year or introduce a new product line, but if the new product is going to cost you $1M in capital and your heading into a rececssion, you will need to adjust your plan to include relevent steps.
Time-sensitive
Business goals and objectives just don’t happen when there’s no time frame tied to the goal-setting process. Whether your business goal is to open a new bricks and mortar store, or find five new clients, choose a time frame to accomplish your goal.
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PERSONAL GOALS
Be the best you can be in 2014
As a brand new year is upon us once again, it’s a great time to recalibrate, reassess and set some personal goals to ensure you’re on an upward trajectory for the year ahead. The only problem is, most of us don’t know how to set goals effectively, so they are both realistic and achievable. Statistics show that 25% of New Year resolutions are broken in the first week, with an incredible 80% drop off within the first two months. When your life is already super busy, it’s always going to be a chalIenge to make changes in your life and accomplish new things.
So, what can you do to keep your goals on track?
Here are six essential key goalsetting strategies:
Strategy #1
Get your goals down on paper Research has shown that you are far more likely to achieve your goals if you write them down. Indeed, having them listed on a piece of paper ensures they: • Stay front of mind
• Act as a great reference point for when you need a little motivation • Keep you committed to your vision
• Give you something you can visually see and reflect on
So, when you get a moment, grab a pen and your notepad, and jot down your personal ambitions for 2014. Then stick them in a prominant place where you can refer to them easily.
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Strategy #2
Strategy #5
While long-term goals are fine, they can often seem out of reach and unachievable. So for now, focus on those short-term milestones.
If you fail to schedule in time to for your goals, you’ll find it even more difficult to achieve them.
Think short term
Make time for your goals A good way to make things easier is to put aside a specific time every day. Then write the task down in your diary and stick to it! Treat it like a personal training session. Picture an imaginary personal trainer shouting at you if you don’t ‘attend’.
For instance, if one of your personal goals is to run a marathon, rather than just telling yourself you’re going to do it, commit to a certain number of runs a week – these short term ‘achievables’ will help you stay on track, and will make your long term goal much more manageable.
Strategy #3
Avoid ambiguity when setting goals If one of your goals is to read more – make sure you clarify in your head what that actually means. Try to be as specific as you can. For instance tell yourself you’re going to read for two hours a week – and make sure you write it down (refer to Strategy # 1).
There’s no question that the more specific you are, the more motivated you’ll feel about reaching your goal. When you’re ambiguous with your goal setting, it’s very easy to get discouraged, because you may not feel like you’re getting closer to your end result because it’s all too vague.
Strategy #4
Focus on one goal to start with One of the biggest barriers to successfully accomplishing your goals is when you’re completely unrealistic and try to change too many things at one time.
Some people prefer to work on their goals in the morning, when they feel more energised. So find a time that works best for you – and make sure you commit to it.
Strategy #6
Never set goals because you like the sound of them Whether it’s learning a new skill, taking a course, getting fitter or spending time with the family, make sure you set goals you actually want to achieve. Look at your life right now and clarify in your mind the direction you want it to take. Once you have that clear in your head, you can set out the goals that you realistically can achieve, and more importantly – pick the ones you want to achieve.
So don’t be too hard on yourself. Set one goal at a time, and then as you get that goal under control, slowly add more goals to the list.
Fail to plan and you plan to fail A ‘now famous’ Harvard Business study revealed some incredible statistics relating to goal setting and success: • 83% of the population do not have personal goals • 14% have a plan in mind, but are unwritten goals • 1.3% have goals written down The study found that the 14% who have goals were 10 times more successful than those without goals. The 3% with written goals were 3 times more successful than the 14% with unwritten goals. Evidently, a person is more likely to achieve a goal if it is written down... so get to it!
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PERSONAL GOALS
Plan your goals for the years ahead Use this simple personal development plan as a guide. For each box, answer the following:
1. What specifically do I want to accomplish? 2. Why? 3. Who can help me? 4. How do I get there? (What actions do I need to take?) 5. What specifically do I want to accomplish?
Goal Area
One Year
Three Year
Five Year
Ten Year
Career
Finances
Physical
Social
Personal
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HEARTBROKEN BUSINESS OWNER How this simple test can help determine if you’ll be next…
John sat in his office wondering how it could all have gone so horribly wrong. This is what it had come to. In his mind he started ticking off how much he could get for the various parts of the business… plant and equipment, the shed he’d borrowed to buy a few years back, the list of loyal customers. You see John, like many Baby Boomer business owners, had been trying to sell. Three long years, thousands wasted on marketing and four business brokers later his retirement plans were in tatters. What had made matters worse was a chance meeting which occurred recently. John met a business owner from the same industry at a social function. Craig was his name and he looked happy, relaxed and confident. When John got to talking to him, he found out why.
Annoying – less experience but a better result
Craig, who was two years younger but had 9 years less industry experience than John had recently cashed out and was looking forward to the next phase of his life. They hadn’t mentioned specifics but reading between the lines John was certain this younger bloke had just banked several million. What had irritated John, almost as much as the money, was that Craig was only on the market for a couple of months and had two choose between two red-hot buyers.
What had difference?
made
the
And as he sat there, that sick feeling in his stomach, he couldn’t help but think why it hadn’t worked out for him. It wasn’t skill. It wasn’t experience. And it
certainly wasn’t desire. John, like many Baby Boomer business owners is a victim of the perfect storm brewing in Australia right now… • 57% of business owners are expected to retire within 10 years • Only 17.1% of them have a succession plan • Just 15% of those on the market are able to close the sale (sources: CPA Australia, KPMG Family Business Survey)
Based upon simple economics - the Law of Supply and Demand – it is likely, as John discovered, the large number of businesses for sale will impact the sale value. We are seeing the start of an ultra-competitive buyer’s market.
The big payday
The question is, how do you turn a business like John’s, which has been making a solid $200,000 annual profit into a multi-million dollar payday. At best, if John could find a buyer he could expect to sell for a 1.5 multiple where he’d pocket $300,000, well short of the $1 million needed if you want to live on $50,000 per annum in retirement. Because their businesses were so similar, John couldn’t figure out how Craig had managed to sell for a multiple of 5 or 6 and achieve his multi-million dollar payday. You see both men had had started their businesses from scratch. Both had worked very hard and endured their share of sleepless nights. And both had provided excellent service to their loyal customers. What John didn’t know was that Craig had discovered how to make his business more attractive to buyers. Craig had fully
structured his operation so it ran on autopilot. He’d spent years developing the right systems so his business would be ready for sale when the right time and right selling opportunity presented itself.
What about you?
Is your business structured ready for sale? Have you got your retirement plans either partially or fully in place? Or are you hoping, a little like John did, the right buyer will just come along? All it takes is the RIGHT kind of action, like it did for Carl Smith and Mark Selbst from All Head Services in Melbourne: “A change in government regulations almost destroyed our business but thanks to the right guidance from Mal and the team at StreetSmart we doubled sales within 18 months and were putting on five new buying clients a week for a 91% growth in two years.” They have since cashed out for a massive payday!
Here’s what to do now
If you’d like to discover just how ready for sale your business is right now then as a service to business owners, for a short time, StreetSmart Marketing is offering a complimentary “Exit Readiness Survey”. All you have to do is contact StreetSmart Marketing using one of the four methods listed below and complete the survey. It only takes 3 minutes and you’ll receive a report of findings which shows you areas you need to work on to improve your chances, like Craig did, of structuring your business so it’s ready to give you your ultimate payday! Take the Survey NOW, it costs you nothing and comes without obligation. See below for details…
Avoid the heartbreak – take this simple test to see how you rate…
The complimentary “Exit Readiness Survey” takes just 3 minutes. Do it NOW using one of these methods…
1
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www.streetsmartmarketing.com.au/business-audit/
20/01/2014 10:42:26 a.m.
TRENDS FOR 2014
For companies looking to make 2014 a year to remember, or start-ups in search of that kick-starting gem, here are 8 trends to watch our for in the year ahead: Trend #1 : Fully immersive experiences As consumers we continue to expect more of our entertainment. In addition to the usual visual and aural touch points, your customers will be looking for full sensory overload. Case in point: Wireless audio system maker Sonos set up installations in New York and LA where colour washes, lighting and animation synergises with the music playing out of speakers.
Trend #2 : Pictures telling a thousand words With a personal camera, video camera and computer in the palm of our hands, all day, every day, the world is becoming an increasingly visual place – and it will only get bigger. We’re already Instagramming what we ate for breakfast, Vining that art exhibition, or Snap Chatting pictures of big a night out. So apply these trends to your own marketing activities by letting yout pictures do the talking. Case in point: Online dating site Tinder gets 350 million swipes each day. There are no lengthy profiles to fill out or read, it’s all about the photos and imagery.
Trend #3 : Where rapid is not quick enough Consumers are becoming increasingly impatient. They expect more stuff, faster and more conveniently than ever before. So think about how you can appeal to your customers ever increasing impulsiveness. Case in point: eBay Now aims to deliver anything you want from a local seller in around an hour for $5.
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Heading into 2014, the continuing explosion of technology is going to define what we want and how we think as business people.
Trend #4 : Even more opportunities through mobile technology
Trend #6 : Your customers can always be found
With pretty much every one of your customers owning a mobile phone, the opportunities to communicate with them on the move are endless. And it doesn’t mean you need to do something that’s complicated or expensive. These days, even a simple SMS text message is being used to bring access to health care, education, and finance to people in developing nations.
If your customers carry a mobile, then it’s increasingly difficult for them to hide. So use this to your advantage, by thinking about mobile strategies that you can use to target your customers in an effective and relevant way. Case in point: In the UK, Tesco petrol stations have monitors that analyse the gender and age of the people standing in front of them and serve up ads based on the results. The intelligent system also knows how long a consumer has viewed a specific ad.
Case in point: Vodafone recently partnered with the Ministry of Food and Agriculture in Turkey allowing farmers to receive updates on the weather, government regulations and the market price of goods.
Trend #7 : Perfection is over-rated As the technological revolution continues to make our daily lives more precise, curated and busy, there’s a little part in all of us that craves for those quirky imperfections and something left of centre. So don’t be scared to embrace those ‘out there’ ideas – it could be exactly what you need to stand out from the crowd.
Trend #5 : The evolution of mind reading computers
Case in point: Austrian grocery store Billa launched a line of slightly imperfect fruits and vegetables that they named “Wunderlinge.” The word itself is a combination of the word for “anomaly” and the word for “miracle.”
Computers equipped with emotion-recognition software means that technology will soon be able to analyse how you’re feeling right now. As a result, the potential to streamline your marketing message, based on your customer’s mood is massive.
Trend #8 : Embrace their inner Zen
Case in point: FMCG giants Nestle recently tracked students’ brainwaves in a purpose built brain booth while they were eating a Kit Kat. They then used the data to create an illustration, unique to each person.
Your customers’ lives are getting busier and busier. They’re continually on their smartphones – so the connected world follows them from the office to the car, to the train to home and back again. With information overload, it can all get a little stressful. As a business you should be thinking about ways you can bring a little lightness into your customers’ hectic lives. Case in point: Virgin Atlantic employed meditation gurus to develop videos to stream on its flights, teaching passengers how to sleep and stay calm during times of boredom.
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The Business School
Battle Royal And the Winner of Marketer of the Year Is….
The Finalists at a glance
Grant Sheds
Industry: Shed manufacturing and construction for rural landholders Location: Monash, SA Turnover before working with StreetSmart: $700K Turnover after working with StreetSmart: $4 million
Total Care Removals Industry: Commercial and domestic removals Location: Christchurch, NZ Turnover before working with StreetSmart: $1.2 million Turnover after working with StreetSmart: $3.8 million
Images below L to R: Grant Sheds owners Ali and Danny Halupka; a Grant Sheds Aussie Tough Farm Shed; Total Care Removals owners Steve Taylor and Dan Rushon; one of the Total Care fleet.
It was akin to the Olympic 100m final… two of the best, evenly matched champions going head to head in the tightest of finishes… either a worthy winner, both striving till the very end… and yes they called for the photo to decide the prestigious StreetSmart Business School 2013 “Marketer of the Year”. The judges certainly had their work cut out and it was only the final lunge at the line which separated these titans of business. 22
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First on the blocks was Grant Sheds from Monash in South Australia. This husband and wife team of Ali and Danny Halupka had owned the business since 2004 when they bought it off Ali’s father, a local icon. Not long after they took over Ali and Danny went searching for ways to grow the business. They tried a number of coaching organisations before finally linking with Mal, Ian and the team at StreetSmart.
It wasn’t always plain sailing as Ali explains… “We nearly gave it away after a year because we were frustrated that things didn’t suddenly take off. But we looked at StreetSmart’s tagline Financial Freedom in 3 to 5 Years and thought we’d stick it out,” she said. “Lucky we did. All the work has paid off because we had a record month in October where we did over $1 million!” So what made the difference? Ali estimates they’ve spent more than $300,000 on their education over the years. This and a determination to implement all they learn at StreetSmart Business School have finally paid off. Here’s a list of the strategies they have used… • A PRINTED newsletter sent out monthly • A professionally produced Shock and Awe Pack • Attending rural field days to advertise their products • Broadcast fax • Email marketing • A mutli-step stick letter sequence • Follow up phone calls • A system for getting testimonials • Thankyou gift with purchase • An updated website bringing in $325,000 of extra business over 2 years • Online re-marketing • Facebook presence • Christmas cards with gift to all on their list • Surveys to prospects with small gift for completion • Shed parties organised for locals in their new shed with photos used for media exposure • Infusionsoft for customer relationship management
And the results? They’ve increased production staff 100%, admin staff by 30% and building staff by 100%. “Here we are, 5 years later and we’re living the business life of our dreams,” Ali said. It’s not all work either, the Halupkas have
just booked themselves a trip to Ireland to celebrate their success. “And we’re flying business class all the way,” Danny said. Taking their turnover from $700,000 to $4 million in a few short years, no one would begrudge them this reward. Worthy finalists indeed.
Next on the blocks were the boys from New Zealand, Steve Taylor and Dan Rushton from Total Care Removals. These boys didn’t have the athletic pedigree of their opponents having only decided to combine their small companies in 2011 after flying to Australia to see Mal at one the “Frustration to Freedom” events. Steve Taylor said, “We started working out of a storage unit and had to park our 8 vehicles on grass and somehow accommodated our 8 staff.” But it’s been a rapid rise through the ranks thanks to the elite coaching provide by StreetSmart The strategies taught by StreetSmart which they’ve implemented include… • Shock and Awe Pack • Newspaper ads • Advertorials • Facebook • Yellow pages • Radio ads • Direct mail • Online ads • Joint venture partners Apart from this there have been two main keys to their success: 1. Testing and measuring EVERYTHING 2. Defying industry norms For example they can tell you when they run their newspaper ad on a Friday they will get about 62 enquiries which will lead to 5 jobs. Every single piece of marketing they do is tracked in terms of dollars spent and return generated. As for defying industry norms? Well they do something, thanks to the urging of Mal and Ian which no one else in the industry does – GUARANTEE not to break anything during a move. This makes them stand out. Also, they won part of an insurance tender contract to help with the Christchurch earthquake recovery by hiring a coffee van and placing it outside the insurance company’s headquarters and offering staff FREE coffee. Talk about getting attention! When you’re you up against multi-national industry players such as Grace, Crown,
Allied Pickfords and the like you have to think outside the square. They won the tender. In just two short years with StreetSmart, Total Care now owns 200 storage units, 21 vehicles and employs 35 staff with offices in Christchurch and Auckland. Their turnover has skyrocketed from $1.2 million in 2011 to $3.8 million in 2013. What has this meant for Steve and Dan and their families? Dan: “Our family holiday used to be sleeping out of the back of a truck while I delivered furniture. Now it’s Australia, Tahiti and Thailand for us.” Dan said the skills he’s learned has given his eldest daughter the confidence to go into business for herself. They also now donate to several local charities. Steve sees even bigger things on the horizon: “We’ve now got several commercial properties on the go and spend 4 days on the removals business and 1 day on property. Franchising is also on the cards and we’ll have this up and going within 3 to 5 years. We’ll follow the McDonald’s model where we own the land and franchise the business out.” Closing comments came from Dan. “Being with StreetSmart has meant our desperate business has been transformed into an enjoyable one we are very proud of,” he said.
And the winner is…
Neck and neck at the finish, the judges called for the photo. And the winner of the prestigious 2013 StreetSmart “Marketer of the Year” is… Total Care Removals. Congratulations to both Danny and Ali from Grant Sheds and winners Steve Taylor and Dan Rushton from Total Care Removals. The lessons for business owners? Ali is typically forthright, “Just bloody do it!” she said in response to advice to fellow business owners. Steve says, “Get off your backside and take action but don’t be afraid of getting knocked down because not everything you do will work.” Mal Emery sums it up best… “There is no one answer. Everyone looks for the one thing to make it all work. One thing doesn’t exist. What you see with these two champions of business is a great example of ‘cobbling’ – doing multiple things at the same time.” And that is a multi-million dollar lesson in itself. Just ask Ali and Danny Halupka and Steve Taylor and Dan Rushton.
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MARKETING GOALS
Want to set your business up for
MORE SUCCESS in 2014?
As the New Year is already upon us, now is the ideal time to take a look back at the last 12 months and take stock of what’s working and what’s not working in your business. Were you happy with your success or disappointed by the way your business performed? What were your greatest achievements? What aspects of your business do you think you could have done better? If you want to have an even stronger year in 2014, make it a priority to put aside some time for a little strategic planning. Before you get sidelined by the New Year rush of deadlines, take some time right now to outline what you are going to accomplish in the coming year. Here’s how you can develop an effective strategic plan in three simple steps: Step 1 - Evaluate the past year, so you can set up goals for the New Year
Unless your business is brand new, there’s a fair chance you set yourself some business goals for 2013. If you did, now’s the perfect time to evaluate just how well you met those goals, or didn’t. Be as objective as you can, as this will allow you to really understand what worked, and what didn’t.
Create a marketing action plan that’s easy to implement and gets results fast.
Now is not the time to be hard on yourself and get down about any missed opportunities. This is all about the future, so be sure to review the past six to twelve months, take stock of what is going well and give yourself a pat on the back for a job well done! This will give you the confidence and clarity you need to make necessary changes moving forward. Based on your successes of last year, what precisely do you want to achieve in 2014? Step 2 – Identify those ‘marketing gaps’ that need to be filled
As you review what worked for you last year, you’ll gain some valuable insights into which strategies you want to continue with. Remember, you only need to do a few things that work consistently. But remember, being consistent with your marketing activities is one of the biggest challenges businesses face. So, to ensure you keep the hot prospects coming in, it’s absolutely essential that you take part in marketing activities on a daily basis, even if just for 30 minutes. If you’ve found this process difficult in the past, setting up a marketing system for your business should be a big priority for the year ahead. This could be something as simple as creating a template or spreadsheet, listing your activities and the frequency you’d like to run them.
Other goals could include creating systems for handling new client work, or taking steps to set up strategic partnerships.
Step 3 – Create a simple marketing plan and get the help that you need When you’re clear on your goals for the coming year and have identified where you need to make changes, it’s time to create a plan to implement them. What action do you need to take in order to ensure those changes happen? Many businesses start with a simple 90-day plan, which details exactly what needs to be done, and by when. If your proposed changes are significant, then this is the time to ask for assistance from those outside specialists. If, for instance, you want to refresh your website, then get a good web designer on board. Or if you want to fine-tune your brand ‘voice’, then invest in a copywriter. By evaluating the past year, and creating a new plan based on your previous gaps, you can create a stronger, more profitable business.
Your mini marketing action plan for 2014 4 Make sure you praise yourself for last year’s achievements. When you’re back to the grindstone, it can be difficult to see how far you’ve come. Make a list of your previous business successes and use this list to set new benchmarks for 2014.
4 Identify those areas where your business fell short last year. What specific changes do you think you could implement to ensure this year is your best ever?
4 Finally, plan the steps you’ll take over the next 90 days to prepare for the year ahead and ensure your business has a flying start. 24
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PHILANTHROPY
Make 2014 The Year of Giving Back If you’re like many small businesses, you may be involved in giving back to the community or a charity in some way. Indeed, lending your support should be something your business does throughout the year, as it can be a great way to show your staff and customers that you care.
There are several ways you can incorporate giving into your business strategy. Here are some tips for getting involved in something that’s best suited to your company ethos:
Identify a cause that’s close to you This could be a cause that’s personally meaningful to you, but ideally, it’s also one that relates to your business in some way.
For example, heart disease research could be something that is important to you because of a family member’s illness, however if your business sells glasses, it might make more sense to contribute to an organisation that helps the vision impaired.
Get your team involved, too
Your business will make a bigger contribution if you involve your entire staff in the giving process. But if you really want to sell in the idea of giving something back, it’s essential you give them a say in choosing the charity you’ll work with. So, discuss preferences with your team and find out which kind of organisations they’re interested in contributing to.
Do some investigating
Unfortunately there are some dodgy organsisations out there whose sole intention is to scam people. Even if you think an organisation is legitimate, it’s important to understand how much of your contributions will actually go to helping people, and how much will go to administrative, marketing and other costs.
Choose how best to help
Whether you’re donating monthly, volunteering every week, sponsoring an event, or even giving a percentage of your sales on a particular day, there are many different ways you can contribute to a charity or community organisation.
Again, ask your employees how they want to be involved. If they love the idea of volunteering, then you can focus your efforts there. On the other hand, if time pressures wont allow them to commit to volunteering work, then a financial contribution might make more sense.
Get your customers on board
Let customers know about the charity you’re contributing to. Showcase your charity work on your website, via your social media channels, or anywhere else they’re likely to see it. Depending on how you choose to contribute, you can also get them involved. Consider asking them to volunteer with your staff on a certain day, let them know about events you’re sponsoring, or share with them the products and services whose sales help out the cause. The fact is, your customers will feel warm and fuzzy about your business when they know you’re helping causes they care about. Plus, they’ll be happy to spread the word to other potential customers too. 25
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PERSONAL GOALS
Pencil it in the diary....
8 proven tips to achieving your business goals
Tips
Action
Seize the day
Whether you work from home or commute to an office, the more time you’ve had to digest the day’s news and challenges ahead, the greater advantage you’ll have over your competition. so get an early start.
Review your focus list
What is your number one goal for your business right now? What’s most important to you? What makes you happy? Think about this and then plan your day around these things.
Exercise regularly
Other than the obvious health benefits, movement increases brain function and decreases stress levels. Developing a consistent habit of exercising is a discipline which will carry over into your business day.
Eat a healthy breakfast
Your brain and body speed are a function of what you take in. Sugar loaded foods have the tendency to slow you down. Where as fruits, proteins and grains help provide energy without throughout the day. Try a mixture of orange, apple and lemon juice with a spinach omelet one morning and see how much better you feel.
Kiss your partner goodbye
It may well be cheesy, but most truly successful people have a great home life. Acknowledging your partner (and kids) mentally relaxes you, allowing you to focus on the day ahead. Don’t lose sight of the fact that you’re striving to be successful so they can have a good life, too.
Practice 15 minutes of positive visualisation
Spend roughly 15 minutes thinking of everything you’re grateful for: whether it’s your family, your friends, your career, or the trappings of your success. After that visualize everything you want in your life as if you had it today. It’s an incredibly powerful way of achieving what you want to achieve.
Get the tough stuff done first
Brian Tracy’s classic time-management book ‘Eat That Frog’ gets its title from a Mark Twain quote that says, if you eat a live frog first thing in the morning, you’ve got it behind you for the rest of the day, and nothing else will be more difficult.
Stay informed
Whether it’s online, on TV or on the radio, spend a few minutes each morning learning about what is going on in the world and your industry. Not only will it educate you, it may change your perspective or inspire you to take a different approach to things that day. 26
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Your Own Personal Audience with Revered Futurist
HARRY S. DENT
AND INDEPENDENT ADVISOR TO THE US PRESIDENT ON INTERNATIONAL ECONOMIC MATTERS, JOHN THOMAS! Harry S Dent
Live at StreetSmart Business School 11th, 12th, 13th of February Novotel, Brighton Beach SYDNEY
REGISTER NOW at www.StreetsmartBusinessSchool.com.au/ssbs
WARNING! IMPORTANT TICKET INFORMATION
You must be a financial member of StreetSmart Business School to attend. (If you are not a Business School member but are interested in joining, please visit www.StreetSmartBusinessSchool.com.au) Current members must book early or you run the very real risk of missing a seat. Given Harry S Dent and John Thomas will be speaking, this event will inevitably SELL OUT. TWO WEEKS PRIOR to the event, in the unlikely event a few seats remain, only paying guests will be admitted. NO FREE TICKETS.
BOOK EARLY BECAUSE THIS EVENT WILL SELL OUT REGISTER NOW at www.StreetsmartBusinessSchool.com.au/ssbs
Apart from getting up close and personal with these two titans of world economic matters, your key takeaways for this Business School… 4 Harry Dent will reveal in intimate detail more of his latest research based findings about where to put your money and how to position your business so you prosper in the looming economic crunch of 2014
4 John Thomas, who loves nothing more than getting back at the wolves of Wall Street, shows you why his private clients enjoyed returns of 60% in 2013 and his projections for 2014 4 Mal Emery reveals his Ultimate Business Autonomy Blueprint which allows him to work with who he wants, when he wants and charge what he wants – yours to swipe and deploy 4 Plus MUCH more!
THIS BUSINESS SCHOOL WILL SELL OUT - BOOK NOW AT www.StreetsmartBusinessSchool.com.au/ssbs
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StreetSmart Marketing is a business success organisation that has been created by Mal Emery and Ian Marsh to provide a guaranteed mechanical process for entreprenuers and business owners to achieve financial and lifestyle freedom in three to five years or less. The processes that have been developed are a complete done for you business and marketing program that incorporates an educational process so that not only do Business owners receive the most powerful online and offline lead generation systems and conversion systems, but they are on a continuous journey of structuring their business ready for the ultimate buyer, within three to five years.
ph:
1800 896 410
www.streetpressnews.com.au mail: PO Box 83 Mount Hawthorn WA 6915 StreetPress2014_Jan_FebSINGPGS_STG3.indd 28
Š All Rights Reserved StreetSmart Marketing Pty Ltd 2014
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