Conclusions The value of communication

In the previous pages we have traced optical selling from the first observation to a more in-depth analysis of the client's needs, focusing on knowing and taking ownership of the knowledge useful in conducting image consulting, but there is another key skill that runs parallel: maintaining effective verbal and nonverbal communication.

Speaking personal image analysis, we may find ourselves having to express, for example, evaluations of certain irregularities in a client's face. How these are indicated can make all the difference. It is important to use a tone that is non-judgmental and welcoming, that does not insist on flaws and pays attention to the emotional reaction of the person in front of us.

Remember that paying attention to your choice of words and the way you present yourself to the customer is just as important as choosing the best frame. If you do not take care of your communication, no lens will be able to prevent you from losing a customer forever.