Conducting style consulting

Every customer entering an optical center comes with their own style, and a taste of what their future style will be: it is up to us to identify which aspect should be maintained and what should be changed in order to fulfill our customers’ expectations.

To do this, we will have to conduct a thorough analysis of their style, as well as the eye area, face shape, colors that enhance it, and fitting.

Beyond the more or less obvious fashion influences, each of us has a style that reflects personal inclinations, sum of character, beliefs, tastes, and habits. The clothes and accessories we wear are especially the result of spontaneous choices, and they tell a lot about us.

Therefore, the first step in guiding our customers towards the purchase of the perfect glasses for them should start precisely from the analysis of their style.

After observing hundreds of people during my optical consultations, I have identified seven types of styles, which will help you make a quick study of the starting point of your customer's needs.

The person with a classic style is a symbol of restraint. Often their wardrobe is dominated by formal suits and suits in basic colors. They rarely are tempted by novelties, so they seek out beautifully workmanship that can be worn for a long time. Above the trends of the season, they prefer an evergreen look to fashion innovations.

The natural style person is characterized by simplicity. They dress casually and prioritize comfort, so they often prefer to wear natural fibers, sweatshirts, jeans, and athletic shoes. Their looks often reflect a focus on simplicity and practicality, giving them a youthful, “Peter Pan” style.

The modern style person has an up to date outlook and is confident and informed about current fashion. We can imagine it as an upgrade of the classic style, inheriting elegance but reinterpreting it through innovation and sophistication. They intercept new trends and know how to incorporate them into their looks without being overwhelmed by them.

The romantic style person is the embodiment of delicacy, expressing this through their careful choices of soft shades and classic patterns in clothes and accessories. While in the past this mood was recognized as purely feminine, for some time now men have also shown that they are not afraid to wear soft nuances.

The person with a trendy style deeply knows the latest fashion tendencies and skillfully combines them to express themselves. Don't be misled, however, don't look for trendy style necessarily in eccentricity, because it may hide in a simple look and reveal itself in one stunning detail.