3 Analysis of usage occasions

In order to give your customers the best advice, it will also be crucial to know their habits, in what contexts they wear glasses and when.

Here are a series of questions to get to know them better:

1. What is your typical day like?

2. What kind of work do you do?

3. What are your reading habits?

4. How much time do you spend at work?

5. What social occasions are you most often involved in?

6. How much time do you spend with your family?

7. How often do you travel?

8. What kind of journey do you prefer?

9. Do you regularly engage in sports activities?

10. What kind of sports do you play?

Each question regarding preferences and habits opens an opportunity for enhancing vision and style. For example, if the customer answers that they prefer beach trips to hot countries, suggesting a highly protective mirrored lens, which also makes their image stylish, will be the best choice.

If we do not already know all our clients’ eyeglasses and sunglasses, ideally, we should ask them to show or at least provide us a description during the first appointment. Taking note of the models they already have, and the ones they want to replace, will help us glean important information.

It will be helpful to categorize the glasses by type (prescription, sunglasses, prescription sunglasses), lens type (monofocal, multifocal, reading, etc.), lens color (white, gradient, tinted, dark), model (rimless, fullrim, cat-eye, etc.), materials (acetate, titanium, metal, etc.) and style.

Collecting information from your customers could become a powerful tool for marketing, feeding into an updatable customer file and allowing you to offer personalized advice and proposals in the future.