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THE
NAIL The official magazine of Home Builders Association of Middle Tennessee President Nick Wisniewski Vice President Brandon Rickman Secretary/Treasurer Jim Hysen Executive Vice President John Sheley Editor and Designer Jim Argo Staff Connie Nicley Hannah Garrard
THE NAIL is published monthly by the Home Builders Association of Middle Tennessee, a non-profit trade association dedicated to promoting the American dream of homeownership to all residents of Middle Tennessee. SUBMISSIONS: THE NAIL welcomes manuscripts and photos related to the Middle Tennessee housing industry for publication. Editor reserves the right to edit due to content and space limitations. POSTMASTER: Please send address changes to: HBAMT, 9007 Overlook Boulevard, Brentwood, TN 37027. Phone: (615) 377-1055.
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FEATURES 9 2022 Parade advertising and exhibiting opportunities The Pinnacle Financial Partners Parade of Homes returns this fall to Rosebrooke. Secure your planbook space today!
10 Boubons and Brews Membership Mixer
Jimmy Franks hosted an HBAMT Membership Mixer and Bourbon Tasting at Barrels and Brews in Franklin last month.
11 A Taste of Torciano returns to Travellers Rest
Back by popular demand, the popular wine tasting event returned last month to historic Travellers Rest in Nashville.
13 High perforance homes for today’s buyer
Advertise in
THE
NAIL Visit http://www.hbamt.org/nail.html and click The NAIL Advertising Rates (pdf) to download rates and registration form Email jargo@hbamt.org for more details
Take advantage of these timely high performance homes seminars at the 2022 Internation Builders Show this month.
DEPARTMENTS 6 News & Information 15 SPIKE Club Report 16 February Calendar 16 Chapters and Councils
ON THE COVER: High performance home building will be a hot topic at the Builders Show this month. More details on page thirteen. February, 2022
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NEWS&INFO
New home sales post solid gains in December
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riven by strong buyer demand and the expectation of higher mortgage rates, new home sales ended the year on a strong note, reaching their highest level since March 2021. Sales of newly built, single-family homes in December increased 11.9% to an 811,000 seasonally adjusted annual rate from a downwardly revised reading in November, according to newly released data by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. New home sales were down 7.3% in 2021 compared to the previous year. “Though builders continue to grapple with higher construction costs, the December data reveal ongoing demand for new construction, given lean inventories of resale homes,” said NAHB Chairman Chuck Fowke. “The double-digit sales gain in December was likely due to motivated buyers who were
The December data reveal ongoing demand for new construction given lean inventories of resale homes. 6 The NAIL
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seeking to sign sales contracts before interest rates move higher at the start of 2022,” said NAHB Chief Economist Robert Dietz. “Higher interest rates this year will price out some buyers from the market, but the existing home inventory shortfall remains.” A new home sale occurs when a sales contract is signed or a deposit is accepted. The home can be in any stage of construction: not yet started, under construction or completed. In addition to adjusting for seasonal effects, the December reading of 811,000 units is the number of homes that would sell if this pace continued for the next 12 months. Inventory remained steady at a 6-months’ supply, with 403,000 new single-family homes for sale, up 34.8% from December 2020. The median sales price fell to $377,700 from $416,100 in November, however it was up from the $365,300 median price posted a year ago, due primarily to higher development costs, including materials. Regionally, on a year-to-date basis, new home sales fell in all four regions, down 5.8% in the Northeast, 7.6% in the Midwest, 5.9% in the South and 10.5% in the West. n
Single-family starts post gains, builder confidence edges down
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hile single-family starts dipped in December due to ongoing supply-side challenges, they still managed to post double-digit gains in 2021. Overall housing starts increased 1.4% in December to a seasonally adjusted annual rate of 1.70 million units, according to a report from the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. The December reading of 1.70 million starts is the number of housing units builders would begin if development kept this pace for the next 12 months. Within this overall number, single-family starts decreased 2.3% to a 1.17 million seasonally adjusted annual rate. The multifamily sector, which includes apartment buildings and condos, increased 10.6% to a 530,000 pace. Total housing starts for 2021 were 1.60 million, a 15.6% gain over the 1.38 million total from 2020. Single-family starts in 2021 totaled 1.12 million, up 13.4% from the previous year. Multifamily starts in 2021 (5+) were up 22.1% compared to the previous year. “The price and availability of building materials, and the supply chain in general, remains the most pressing, immediate challenge for builders as they seek to add housing supply,” said NAHB Chairman Chuck Fowke. “Policymakers must focus on easing production bottlenecks and eliminating tariffs on Canadian lumber to help address the issues builders are currently facing.” “The double-digit gain for single-family starts in 2021 was a continuation of the rebound and expansion of home building that took place in the wake of the pandemic,” said NAHB Chief Economist Robert Dietz. “However, as mortgage interest rates are rising and construction costs in-
crease, affordability headwinds are steepening. NAHB’s outlook for 2022 calls for relatively flat conditions for single-family construction, with additional gains for multifamily and remodeling.” On a regional and year-to-date basis (January through December of 2021 compared to that same time frame a year ago), combined single-family and multifamily starts are 22.2% higher in the Northeast, 10.9% higher in the Midwest, 15.3% higher in the South and 16.9% higher in the West. Overall permits increased 9.1% to a 1.87 million unit annualized rate in December. Single-family permits increased 2.0% to a 1.13 million unit rate. Multifamily permits increased 21.9% to a 745,000 pace. Looking at regional permit data on a yearto-date basis, permits are 22.4% higher in the Northeast, 14.4% higher in the Midwest, 16.3% higher in the South and 19.0% higher in the West. Single-family homes permitted but not authorized are now declining – down to 144,000 compared to 154,000 in October. However, they are still up 38.5% compared to a year ago. Builder confidence edges higher Growing inflation concerns and ongoing supply chain disruptions snapped a four-month rise in home builder sentiment even as consumer demand remains robust. Builder confidence in the market for newly built single-family homes moved one point lower to 83 in January, according to the NAHB/Wells Fargo Housing Market Index (HMI) released today. The HMI has hovered at the 83 or 84 level, the same rate as the spring of 2021, for the past three months. “Higher material costs and lack of availability
Residential building workers wages grow rapidly
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verage hourly earnings for residential building workers have been growing fast recently, driven by the tightening construction labor market. Recently, the Bureau of Labor Statistics (BLS) reported that the unemployment rate declined to 3.9% in December, the lowest
rate since the pandemic. According to the BLS report, average hourly earnings for residential building workers were $28.74 in November 2021 — an increase of 7% from $26.87 a year ago. During the COVID-19 pandemic recession in March and April 2020, average hour-
are adding weeks to typical single-family construction times,” said Fowke. “NAHB analysis indicates the aggregate cost of residential construction materials has increased almost 19% since December 2020. Policymakers need to take action to fix supply chains. Obtaining a new softwood lumber agreement with Canada and reducing tariffs is an excellent place to start.” “The HMI data was collected during the first two weeks of January and do not fully reflect the recent jump in mortgage interest rates,” said Dietz. “While lean existing home inventory and solid buyer demand are supporting the need for new construction, the combination of ongoing increases for building materials, worsening skilled labor shortages and higher mortgage rates point to declines for housing affordability in 2022.” The HMI index gauging current sales conditions held steady at 90, the gauge measuring sales expectations in the next six months fell two points to 83, and the component charting traffic of prospective buyers also posted a twopoint decline to 69. Looking at the three-month moving averages for regional HMI scores, the Northeast fell one point to 73, the Midwest increased one point to 75 and the South and West each posted a onepoint rise to 88, respectively. n
ly earnings for residential building workers rose about 2% compared to the prior year. Since June 2020, average hourly earnings’ year-over-year growth rates for residential building workers have trended higher. In October 2021, the growth rate reached 8% — the highest year-over-year gain since February 2019. Jing Fu, NAHB director of forecasting and analysis, provides more in this Eye on Housing post. n
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Pinnacle Financial Partners Parade of Homes The 2022 Parade of Homes at Rosebrooke
ADVERTISE & EXHIBIT
If your company depends on new homes or
related products, furnishings or services, here’s one opportunity you can’t pass up -- the 2022 Pinnacle Financial Partners Parade of Homes at Rosebrooke! Secure your space in the Plan Book or reserve an Exhibit Booth today.
THE PARADE PLAN BOOK
THE PARADE EXHIBIT BOOTH
At every Parade event each attendee is handed a magazine as they walk through the front gate - the Parade Plan Book.
Here’s your chance to demonstrate your product or service to the thousands of qualified prospects who pass through the Parade of Homes exhibit center when they enter and leave the show. As with Plan Book advertising, the exhibit center produces virtually all pre-qualified customers!
The Plan Book is a tremendous opportunity to put your message into the hands of pre-qualified customers who refer to the book several months after the Parade of Homes is over! Plan Book Advertising Rates Half Page 7.5” x4.75” (Horizontal) Full Page 7.5”x10” 8.75”x 11.25” (B1eed) *Page One 7.5”x10” 8.75”x11.25” (Bleed) Inside Front Cover Inside Back Cover Double Truck Back Cover
$800 $1,200 $1,600 $2,100 $2,300 $2,840 $3,250
*SPECIALTY LOCATIONS SOLD. Email jargo@hbamt.org for ad specs and availability.
It’s like opening up shop and having thousands of prospects visit your showroom the first two weeks you’re in business. What other medium could come close to producing those kinds of results? The Parade ranks first of all home shows in the nation and you can take advantage of the prestige this show enjoys. Exhibit Booth Price? $750 Each booth in the Parade of Homes exhibit center measures 10’ x 6’ at the front entrance where patrons must enter and exit -- perfect for eye-popping kiosks and marketing publications!
2022 PARADE OF HOMES - PROMOTIONAL OPPORTUNITIES COMMITMENT FORM Return completed form to: HBAMT, 9007 Overlook Blvd., Brentwood, TN 37027 | Email: jargo@hbamt.org
PLAN BOOK AD - please check the size of ad you would like to secure in the 2022 Plan Book:
r Half Page
r Full Page
r Page One
r Inside Front
r Inside Back
r Back Cover
r 2-Page Spread
EXHIBIT BOOTH SPACE - please check here to secure your 2022 Exhibit Booth Space: r Your name: ____________________________________ Company: _____________________________________ Cell: _________________________________________ Email: _________________________________________ Total amount being paid: $___________ Credit Card _______________________ Credit Card # _______________________________ Exp. ____________ Credit Card V-Code _______________
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The “v-code” is found on the back of the card, usually printed or embossed atop or near the signature strip. It is comprised of three digits found to the right of a longer number.
Signature ______________________________________________________________________________ February, 2022
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Bourbon & Brews!
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BAMT members joined co-owner Jimmy Franks at Barrels & Brews in Franklin last month for an association membership mixer. Attendees enjoyed tasting a variety of bourbons, brews, and wines while mingling with friends and visiting the hors d’oeuvres station. Sponsors included: Tennesse Valley Homes, James Hardie Building Products, SPEC Building Materials, PPG Paints, and Barrels & Brews. n
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A Taste of Torciano!
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he return of the popular wine tasting event drew a large crowd at historic Travellers Rest last month. Attendees enjoyed some of Italy’s finest wines and palate-pleasing selections. Proceeds from the event benefitted the legislative efforts of our Home Builders’ PAC. Sponsors included: Ferguson, Team Esquibel - CrossCountry Mortgage, Metro Carpets, Mortgage Mike, My Southern Home with Kimberley Greenwell, Tolbert Marketing & Events, and Builders Mutual. n
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High performance homes for today’s buyer
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ellness and green building practices were popular design ideas before COVID-19, but have gained greater traction in the wake of the pandemic as consumers have taken a closer look at their lifestyles and their homes. The majority of home buyers prefer to go green when provided the option and will generally spend more for it — for instance, paying more for green building certifications or installing features that will save on utilities. So how can builders capitalize on this growing interest and work it into their businesses? The 2022 International Builders’ Show (IBS) will offer sessions dedicated to green building and design practices in today’s housing market. Check out the seminars listed to the right to learn more, and how to implement these practices. Visit BuildersShow.com to see more on these and other great sessions for high performance building, design trends and more. Register now for the 2022 IBS, taking place in person from Feb. 8-10 in Orlando. To stay current on the high-performance residential building sector, with tips on water efficiency, energy efficiency, indoor air quality, and other building science strategies, follow NAHB’s Sustainability and Green Building efforts on Twitter. n
A Look Inside the Mind of the High Performance Home Buyer Feb. 9, 3:45-4:45 p.m.
By taking a closer look at high performance home buyer preferences and their decision-making process, builders can clearly target these potential buyers, revise their marketing strategies and hone messaging to drive sales. Join this engaging session with Suzanne Shelton.
Beautiful AND Green: You Can Have It All Feb. 8, 3-3:30 p.m.
An architect and interior designer/merchandiser discuss strategies to incorporate health, wellness and green design principles into your homes and meet the needs of today’s green-focused buyers.
A Practical Approach for Blending Custom Design Trends with High Performance Building Strategies Feb. 9, 9:15-10:15 a.m.
A building scientist and a veteran high performance builder team up to discuss and demonstrate how popular custom design trends can be blended with affordable high performance building strategies to create exactly the homes today’s buyers seek.
Beer & Banter: High Performance Home Design Hacks Feb. 9, 4:30-5:30 p.m.
Whether it’s designing for a smaller air conditioner due to a tighter building envelope or saving money on plumbing runs, green building experts will share how proper planning and creativity can help reduce costs when building green. February, 2022
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SPIKE REPORT Randall Smith 172 Nick Wisniewski 166 Jim McLean 165
Twenty-one SPIKES (in bold) increased their recruitment numbers last month. What is a SPIKE? SPIKES recruit new members and help the association retain members. Here is the latest SPIKE report as of December 31st, 2021. Top 20 Big Spikes Jim Ford 912 Mitzi Spann 792 Bill King 776 Terry Cobb 570 Jim Fischer 567 Trey Lewis 526 James Carbine 425 Jennifer Earnest 379 Jimmy Franks 376 David Crane 343 Kevin Hale 302 Reese Smith III 261 Davis Lamb 223 Steve Moody 221 Sonny Shackelford 219 Jackson Downey 182 David Hughes 172
Life Spikes Steve Shalibo 160 Tonya Esquibel 153 Steve Cates 146 Harry Johnson 146 C.W. Bartlett 138 Brandon Rickman 135 Jordan Clark 128 B.J. Hanson 122 Michael Dillon 121 Carmen Ryan 121 Steve Hewlett 119 John Zelenak 118 Dave McGowan 116 Justin Hicks 115 Edsel Charles 111 Wiggs Thompson 108 Duane Vanhook 107 Joe Morgan 96 Jeff Zeitlin 87 Keith Porterfield 84 Jody Derrick 78 Sam Henley 77 Erin Richardson 77 Beth Sturm 74 Ron Schroeder 72 Nelson Bordeau 71 Lori Fisk-Conners 70 Christina James 65
Andrew Neuman 65 Brian Sebring 56 John Broderick 55 Joe Dalton 54 Rick Olszewski 54 John Ganschow 51 Rachel Holloway 49 Ryan Meade 49 Phillip Smith 47 Frank Jones 46 Ricky Scott 45 Frank Tyree 33 Don Mahone 31 Jeffrey Caruth 28 Jim Hysen 27 Maverick Green 25 Spikes Perry Pratt 23 Margaret Tolbert 21 Tammy Chambers 17 Nicole Bird 15 Rob Pease 15 John Nehrenz 14 Lisa Underwood 14 Will Montgomery 10 Chris Richey 10 George Simpson 10 Eli Routh 9 Bob Bellenfant 8 Clint Mitchell 8 Matt Dryden 7 Danny Clawson 6
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FEBRUARY CALENDAR Sunday
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Saturday
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Sales & Marketing Council meeting
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Wilson County Chapter meeting
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CHAPTERS & COUNCILS CHAPTERS
Robertson County RSVP line: 615-377-9651, ext. 313.
CHEATHAM COUNTY CHAPTER Chapter President - Roy Miles: 615/646-3303 Cheatham County Chapter details are being planned. Next meeting: to be announced. Chapter RSVP Line: 615/377-9651, ext. 310
SUMNER COUNTY CHAPTER Chapter President - Joe Dalton: 615/972-7149 The Sumner County Chapter meets on the fourth Tuesday of the month, 11:30 a.m. at the new Hendersonville Library. Next meeting: to be announced. Chapter RSVP Line: 615/377-9651, ext. 262
DICKSON COUNTY CHAPTER Chapter President - Mark Denney: 615/446-2873. The Dickson County Chapter meets on the third Monday of the month, 12:00 p.m. at Colton’s Steakhouse in Dickson. Next meeting: to be announced. Price: FREE, lunch dutch treat. Chapter RSVP Line: 615/377-9651, ext. 264 MAURY COUNTY CHAPTER Maury County Chapter details are currently being planned. Next meeting: to be announced. Chapter RSVP line: 615-377-9651, ext. 312; for callers outside the 615 area code, 1-800-571-9995, ext. 312 METRO/NASHVILLE CHAPTER Chapter President - Tonya Esquibel The Metro/Nashville Chapter meets on the fourth Monday of the month, 11:30 a.m. at the HBAMT offices. Next meeting: to be announced. Topic: to be announced. Builders Free pending sponsorship. Price: $10 per person with RSVP ($20 w/o RSVP). Chapter RSVP Line: 615/377-9651, ext. 261 ROBERTSON COUNTY CHAPTER Next meeting: to be announced.
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WILLIAMSON COUNTY CHAPTER Chapter President - John Nehrenz The Williamson County Chapter meets on the third Tuesday of the month, 11:30 a.m. at the HBAMT offices. Next meeting: to be announced. Builders Free pending sponsorship. Price: $10 per person with RSVP ($20 w/o RSVP). Chapter RSVP Line: 615/377-9651, ext. 305 WILSON COUNTY CHAPTER Chapter President - Nick Wisniewski The Wilson County Chapter meets on the second Wednesday of the month, 11:30 a.m. at the Lebanon Wilson County Chamber of Commerce in Lebanon. Next meeting: Tuesday, February 15, 9:00 a.m. Topic: Special guest speakers from the Wilson County Chamber of Commerce. Free with RSVP - coffee and donuts courtesy of Tolbert Marketing and Events. Chapter RSVP Line: 615/377-9651, ext. 309 COUNCILS GREEN BUILDING COUNCIL Council President - Erin Richardson: 615/883-8526.
The Green Building Council meets on the fourth Wednesday of the month, 11:00 a.m. Next meeting: to be announced. Price: free for Green Building Council members pending sponsorship; $20 for non-members with RSVP ($25 w/o). Council RSVP Line: 615/377-9651, ext. 308 HBAMT REMODELERS COUNCIL Council President - Eli Routh. The HBAMT Remodelers Council meets on the third Wednesday of the month at varying locations. Next meeting: to be announced. 11 a.m. to 12:30 p.m. at a location to be determined. Topic: to be announced. Price: free with RSVP. Council RSVP Line: 615/377-9651, ext. 263 INFILL BUILDERS COUNCIL The Infill Builders Council typically meets on the third Thursday of the month, 11:30 a.m. at the HBAMT offices Next meeting: to be announced. Price: to be announced. RSVP to: 615/377-9651, ext. 265. MIDDLE TENN SALES & MARKETING COUNCIL Council President - Lisa Underwood. The SMC typically meets on the first Thursday of the month, 9:00 a.m. at the HBAMT offices. Next meeting: Thursday, February 3, 9:00 a.m. at the HBAMT. Topic: “All-Star Panel of 2021 Circle of Excellence Award Winners.” SMC members free thanks to Witherspoon; non-SMC members $25 w/RSVP, $35 w/o RSVP Council RSVP Line: 615/377-9651, ext. 260.
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