DTLA LIFE
®
MARCH | APRIL 2016 www.dtlalife.com
THE SPRING ISSUE THE BROAD PHENOMENON GRAND PARK REDESIGN EMPTY LOTS TRANSFORMED A LIGHTING DESIGN PLAN HARRY POTTER OPENS TRIBECA FILM FEST VAL KAHL IN DTLA DOWN PAYMENT SAVINGS
THE SPRING ISSUE
DTLA LIFE
®
MARCH/APRIL 2016
Publisher Alex LiMandri 215 West 5th Street #1104 Los Angeles, CA 90013 213 221 7090 Editor in Chief Alex LiMandri alex@laloftsrealty.com Art Director Alex LiMandri Contributing Writers Cinnia Finfer - Retail Jim White - Community Petra Wright - Art Janene Zakrajsek - Pets Dr Eve Flores DVM - Vet Dr Leia Castaneda - Vet Juliane Pease - Design Lori Tierney - Lifestyle Margalette Audion - Fashion DTLA LIFE | Magazine! ® is a registered Trademark All Rights Reserved
www.dtlalife.com www.laloftsrealty.com www.dwellhomes.com
Spring always has been the season of rebirth, renewal and growth. Downtown LA is growing every day, becoming one of the most exciting neighborhoods in the country. The Broad Museum is one of the many examples of the rebirth of our cultural and city center with more than 400,000 visitors since its opening only a few months ago. The newly announced Grand Park updated design shows that we are continuing to grow. Downtown LA is now without a doubt a destination, a place to live, to work and play. And the many new developments in construction are providing more housing and new businesses, we are just getting started.
Alex LiMandri Editor-in-Chief
DTLA LIFE
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www.dtlalife.com www.laloftsrealty.com www.dwellhomes.com
FROM THE EDITOR
NEW KID ON THE BLOCK by
Cinnia Finfer
Photo Cinnia Finfer
DS
It’s amazing how a small space can make such a big difference. Having this inviting little “third place” provides an outdoor living room to enjoy a cup of coffee, eat lunch, catch up with neighbors or just take in the sun for a minute. And people are doing precisely that! This didn’t just happen. It takes a village to build a parklet. As no less than the inaugural step in the South Park Walkability Project, (whose noble mission is to make the area more pedestrian-friendly) the Hope Street Parklet secured the blessing of the LA Department of Transportation (LADOT) People Street Program. The South Park BID conducted a neighborhood survey and several public meetings to determine that the corner of Hope and 11th Street was the most favorable location. Downtown LA designers, SODA Architects, and Mia Lehrer & Associates were tapped to create a space that reflected the eclectic character of the neighborhood, blending sleek, modern materials with a historical flair. You will be glad to know that sustainable wood was used for the benches, locally-fabricated metals were employed, and drought-resistant plants were used as a finishing touch. Can’t wait to see where the next one lands.
HOPE STREET PARKLET 11th & South Hope Street South Park, Downtown LA www.peoplest.lacity.org/parklet
Photo Cinnia Finfer
Photo Cinnia Finfer
464 is a celebration of burgers and beer -- an international exploration of the many things one can place in a fresh bun and the best suds to go with it. Choose from a dozen variations spanning the globe. The term “burger� is used loosely herein that the Japanese burger features a pork belly patty, the Italian burger is made of rosemary chicken, the Greek burger has a leg of lamb patty while the Canadian burger pairs an Angus beef patty with what else--Canadian bacon and maple cherry mustard. For the hardcore individualist, there is a Build Your option. Of course, there are fries! Choose either traditional thin cut or uptown Parmesan truffle. Buffalo wings and street tacos are also an option. If you find yourself in the company of those who have forsworn meat, they can be appeased with one of three side salads: Beet, Quinoa or Kale Caesar. Beers run from $6-$12 with a selection of both domestic and international draft, bottles and cans. House white, red and rose and standard soft drinks round out the bar program. With burgers at $10 and sides running $4-$5. This could become a habit.
464 DTLA BURGER | SALAD | BEER & MORE 464 South Main Street Los Angeles, CA 90013 (213) 239 9482 www.464dtla.com
www.464dtla.com
Photos Cinnia Finfer
from ugly duckling to smokin’ hot swan. Remember that person in high school who, when you saw them at the ten year reunion, had completely changed for the better? They were brighter. More worldly. More open minded and evolved. More sleek and much, much cooler. Imagine a building doing that and you start getting a picture of what’s happening at The Bloc. It’s undergoing a mind blowing transformation that is being talked about as the mother of all makeovers. But like reunions, good things take time. Rome wasn’t built in a day and all that. So please pardon our appearance. And please keep an eye on what we’re doing via Twitter and Instagram.
Watch us transform at
theblocLA.com
follow us
#theblocLA @theblocLA
FOH, (restaurant-speak for “front of the house”) brings upscale Mexican cuisine and a decidedly updated room to the Financial District. The man in the kitchen is famed Cabo San Lucas Chef Rodrigo Cabeza de Vaca. FOH is his first stateside space. I’ll let the foodies dissect the nuances of the menu, but know that great thought and care has been put into both celebrating tradition dishes and pushing the envelope with unexpected ingredients. The newly reworked interiors strike a contemporary balance of industrial hard edge surfaces and rustic materials and touches. A real plus for the lunch crowd is the outdoor patio providing not only air fresco but a first rate view of the parade of humanity up and down Flower Street. A full-service bar offers a spectrum of alternatives to entering the crush of traffic at day’s end.
FOH 615 South Flower Street Los Angeles, CA 90017 (213) 537 0554 www.fohrestaurant.com
Photo Cinnia Finfer
Photo Cinnia Finfer
Just steps away from the Hope Street parklet is South Park’s newest coffee spot, Impresso Café. Impresso delivers what the people want, a clean, contemporary space, wi-fi, reasonable parking...and oh yeah, coffee tea and juices from Klatch Coffee, Art of Tea and Juices Drawn Here respectively. Bread and pastries brought to you by the Bread Lounge. Whether you just want to grab and go or wish to linger, this 1100 square feet space is a welcomed oasis to locals and visitors alike. Now about that Lavender Latte….
IMPRESSO CAFE 1115 South Hope Street Los Angeles, CA 90015 (213) 744 1964 www.impressocafe.com
Focus on the fundamentals and the rest will fall into place. Truth Barber Lounge, DTLA’s newest barbershop specializes in precision cuts and prides itself on its customer service. This is about giving customers exactly what they want: a casual, welcoming vibe, a clean well-lit space, fresh furnishings and a crack team of barbers. Fresh coffee and chilled bottled water are nice extras. You will find Truth in the 111 West 7th Street building. But be aware the entrance in on the west side of Main Street slightly south of Stay on Main. They may be new to DTLA, but they aren’t beginners. Truth Barber Lounge’s barbers have a loyal following both in Los Angeles and Chicago. They are so busy; it took four visits to find a time that there was a break between customers. So they are working on that. Four chairs are in place now, with plans for an additional three. And yes, ladies seeking shortcuts are welcome.
TRUTH BARBER LOUNGE 111 West 7th Street, Unit R11 Los Angeles, CA 90014 (213) 265 7991 www.instagram.com/truthla
Photos Courtesy of Truth Barber Lounge
400K DTLA ART NEW LOVERS by
Alex LiMandri
Photo Courtesy of The Broad Museum
L.A.’s New Contemporary Art Museum draws Diverse Audience. In its first six months as Los Angeles’ newest contemporary art museum; The Broad has drawn more than 400,000 visitors from diverse backgrounds, according to attendance and survey data released today by the museum.
lery space on two floors. Artists in the inaugural installation include Andy Warhol, Roy Lichtenstein, Jeff Koons, Kara Walker, Yayoi Kusama, Takashi Murakami, Damien Hirst and Jean-Michel Basquiat. The inaugural installation will be on view through May 1.
Advance ticket reservations can be made online and have consistently been booked within hours of release. March and April’s tickets were fully reserved by late January, and when an additional 25,000 tickets for March and April were released earlier this month, they were reserved in only eight hours. While advance tickets are currently booked through May, same-day tickets are always available at the museum every day except Mondays, when the museum is closed. Wait times in the onsite standby line range from 10 to 45 minutes on weekdays and 60 and 90 An onsite survey of visitors to The Broad, conducted minutes on weekends. The standby line waits during over the last three months by Morey Group, found peak holiday times has stretched beyond three that more than 70 percent were under the age of hours. 34; six out of 10 identified their ethnicity as other than Caucasian; about 60 percent live in Los Ange- The museum’s unique architectural features and les County; and more than 70 percent characterized striking collection have made The Broad a social metheir knowledge of contemporary art as beginner or dia magnet. One in four visitors heard about the muintermediate. seum through someone else’s social media. Celebrities also have frequented the museum and taken “Our goal since the day we opened has been to make to sharing with their social media followers. Singer The Broad inclusive, welcoming and accessible to Adele recently was inspired by Yayoi Kusama’s Infinall, and we are delighted that our engaged and di- ity Mirrored Room and filmed a video in the instalverse audience is responding to the museum as the lation for her performance at the BRIT Awards. She significant cultural resource and distinctive social also shared her visit with her millions of followers space we hoped it would be,” said Joanne Heyler, on Twitter and Instagram, in addition to being interfounding director of The Broad. “We have worked to viewed by The Broad about her experience. create a unique visitor experience so that the widest cross-section of the public—of every age and with a knowledge level of contemporary art ranging from Upcoming Special Exhibition: novice to expert—can connect with the collection Cindy Sherman: Imitation of Life and the architecture, engage in dialogue and have an enjoyable and educational experience when they The Broad’s first special exhibition will feature artist visit The Broad. We look forward to continuing to Cindy Sherman and will run June 11 through Oct. 2. welcome even more visitors who are curious about Cindy Sherman: Imitation of Life will showcase nearthe collection as well as repeat visitors who are al- ly 120 of the artist’s works, drawn from the Broad colready sharing favorite works in the collection with lection as well as other institutional collections. The wider circles of friends and family.” special exhibition will fill the first-floor galleries and tickets will be $12 for adults, free for children and The Broad, which opened on Sept. 20 with an in- teens 17 and under. The third-floor galleries will reaugural exhibition of more than 250 works drawn main free to all with general admission tickets, which from the 2,000-piece contemporary art holdings admit visitors to 70 percent of gallery space in the of the Broad collection, has free general admission museum. The breadth of the Broad collection, feaand features more than 50,000 square feet of gal- turing over five decades of postwar and contempo With an inaugural installation featuring a sweeping journey through the Broad collection of postwar and contemporary art, a new building designed by Diller Scofidio + Renfro in collaboration with Gensler, free general admission and six-month attendance of 410,510—well in excess of the museum’s initial projections for its first full year—The Broad has attracted visitors from a wide span of ages, ethnicities, geographies and familiarity with contemporary art.
Photo Courtesy of The Broad Museum
Photo Courtesy of The Broad Museum
rary art, is on display on the third floor. Special exhibition tickets for Cindy Sherman: Imitation of Life include same-day general admission for The Broad’s third-floor galleries. Advance timed tickets to the Cindy Sherman special exhibition may be purchased later this spring at www.thebroad.org. To be notified when tickets go on sale, sign up for The Broad’s email list at www.thebroad.org/signup. From May 3 through June 10, the first-floor galleries will be closed for the installation of Cindy Sherman: Imitation of Life. Yayoi Kusama’s Infinity Mirrored Room on the first floor will remain open during the installation and run of Cindy Sherman.
THE BROAD 221 South Grand Avenue Los Angeles, CA 90012 (213) 232 6200 www.thebroad.org
MUSIC CENTER by
Alex LiMandri
Photo Courtesy of The Music Center
The Music Center shines the light on “America’s Original Multicultural Dance Company” and the use of dance to focus on important societal messages through movement and music as Glorya Kaufman Presents Dance at The Music Center hosts Complexions Contemporary Ballet from April 15-17, 2016 at the Dorothy Chandler Pavilion. Complexions’ performance of mixed repertory will include the west coast premiere of a choreography that honors poet Maya Angelou, along with pieces that explore such topics as love, brotherhood, adversity, and faith, among others. Winners of numerous awards, including The New York Times Critics Choice Award, Complexions has appeared throughout the United States and internationally. Heralded by the Washington Post as Cross-cultural ballet with attitude and by The New York Times as sculpture in motion, the company creates an open, continuously evolving form of dance that reflects the movement of the world and all of its cultures as an interrelated whole. Founded in 1994 by Master Choreographer Dwight Rhoden and artistic director and dancer Desmond Richardson, Complexions takes a singular approach to reinventing dance through a groundbreaking mix of methods, styles and cultures. Today, Complexions represents one of the most recognized and respected performing arts brands in the world, having presented an entirely new and exciting vision of human movement on five continents in more than 20 countries, to more than 20 million television viewers and to well over 300,000 people in live performances. Friday, April 15, 2016, 7:30 p.m.; Saturday, April 16, 2016, 7:30 p.m.; And Sunday, April 17, 2016, 2:00 p.m. For more information and purchase your tickets starting at $34, please visit musiccenter.org/complexions
Photo Courtesy of The Music Center
THE MUSIC CENTERS DOROTHY CHANDLER PAVILION 135 North Grand Avenue Los Angeles, CA 90012 (213) 972 0711 www.musiccenter.org/complexions
EMPTY PARKING LOTS TRANSFO Photo Courtesy of TCA Architecs
G ORMED by
Alex LiMandri
The Hanover Company’s Three Urban Apartment Communities, Hanover Grand, Hanover South Park and Hanover Olympic, to Bring More than 800 Contemporary Apartments to Burgeoning Neighborhood. Three former parking lots at the northern edge of Downtown Los Angeles’ prospering South Park district are being transformed into a lively residential neighborhood that will bridge South Park to the Historic Core to the northeast. All three neighboring residential communities, Hanover South Park (opened late 2014), Hanover Grand (currently open and leasing), and Hanover Olympic (opens Spring 2016), have been designed by TCA Architects, one of California’s fastest growing architectural firms renowned for creating vibrant, urban neighborhoods. According to Winston Chang, AIA, LEED AP and Principal with TCA Architects, “Rarely does an occasion arise where you have the opportunity to make such a profound effect on the shaping of a new community. At TCA, we’ve taken that responsibility to heart, going to great lengths to create a distinctive identity for each property while unifying the neighborhood through the introduction of quality open spaces, resort-style amenities, and neighborhood-serving retail, as these elements, work together to enhance the urban lifestyle and pedestrian experience of South Park.” While these communities are multi family at their core, they will introduce new community-serving retail that will further transform the overall vibe of the neighborhood. With more than 42,000 square feet of retail planned amongst the three communities, the energy and destination quality aspects of the neighborhood will accelerate, providing a vibrant connection between South Park and the Historic Core neighborhoods. Hanover South Park, which opened at the end of 2014, introduced 281 contemporary apartments, 5,564 square feet of live/work lofts and 16,000 square feet of ground floor retail. Located just a block away from the Ace Hotel and the eclectic retail and nightlife on Broadway, Hanover South Park is walking distance to Staples Center and all of the dining and nightlife at LA Live. Located a block west at the corner of Grand and Olympic, Hanover Grand is open and leasing currently, bringing an expansive public courtyard and Paseo
Photos Courtesy of TCA Architecs
Photos Courtesy of TCA Architecs
to the neighborhood that will enhance the area’s walkability, provide a more human scale and improve the community’s connectivity. With 272 luxury apartment homes, Hanover Grand combines a mix of sustainable materials, including Resysta rain screens, reclaimed brick and recycled aluminum panels, with a full complement of luxury amenities including a second-floor sundeck and pool, programmed for socializing, exercising and quiet reflection. The modern residences boast private balconies, high-end finishes, and are located within walking distance to the growing Metro system, Whole Foods and Ralphs Supermarket, and all of the exploding retail on Broadway. Situated between the two is Hanover Olympic, which is scheduled for completion in the Spring of 2016 and features a contemporary and upbeat design that was created to transition the new of South Park with the old of the Historic Core. “The design of Hanover Olympic features an aesthetic with a staccato rhythm in deference to the great jazz history within the adjacent Historic Core,” added Chang. With two grand architectural gestures that mark the key entries and enliven and activate street life, Hanover Olympic will deliver 263 urban residences and more than 14,000 square feet of retail amenities. What was once a section of downtown awash in surface parking lots began its official transformation into a hotbed of residential living and pedestrian activity with the opening of Hanover South Park at the end of 2014. As the Downtown LA renaissance continues to fill the remaining gaps in its fabric, it becomes increasingly important for the developers and designers to understand the pulse of the area and have an appreciation of its past. Only then can you deliver a future that contributes positively to the neighborhood and continues the incredible growth of downtown Los Angeles.
HANOVER | SOUTH-PARK GRAND AVENUE OLYMPIC www.hanoversouthpark.com www.hanovergrandavenue.com www.hanoverolympic.com
TCA ARCHITECTS 801 South Grand Avenue, Suite 1020 Los Angeles, CA 90017 (213) 553 1100 www.tca-arch.com
A COOLE GRAND PARK by
Alex LiMandri
Photos Courtesy of Grand Park
ER
The Music Center announced the winner of its design competition “ A Cooler Grand Park “ which asked Los Angeles-based visual artists to submit creative concepts for the inaugural design of a permanent shade structure to be installed in Grand Park’s Olive Court. This highly trafficked section of the Park for Everyone, located between Grand Park’s iconic fountain and the parks Performance Lawn, is often the site for special events and activities and is home to weekly food truck visits. Local artists, Elenita Torres, and Dean Sherriff, developed the design known as Paper Airplane, which features 11 large overlapping silhouettes of giant white paper airplanes large enough to shade most of Olive Court and made of a mesh-like material. The planes appear to be soaring over the park as they curve gracefully upwards. According to Torres and Sherriff, each plane represents one incorporated city in Los Angeles County, with the design in its entirety representing the 88 incorporated cities in the County. Funds for the development and installation of the structure were provided by the Goldhirsh Foundation’s “ My LA2050 ” Grants Challenge, which sought creative and innovative solutions to shape a better Los Angeles. The grant received by The Music Center will make it possible for Grand Park visitors to enhance their enjoyment and comfort by gaining much-needed UV protection while increasing the park’s potential as the site for performances, exhibitions, and festivals. The competition received 59 submissions. Paper Airplane will be featured in the park for two years.
The Music Center invited emerging and established professional Los Angeles visual artists with a minimum of three years experience in the field to submit designs. Selection was made by a public vote with input from a selection committee and was based on design (originality of concept, use of space, skill with which the artist composes stylistic elements, mastery of technique and materials, and relevance to Grand Park’s identity); the artists credentials (education and training as an artist; awards, critical response, artist-in-residencies, or other activities demonstrating professional practice); and an interview. All designs were reviewed by the fabricator for feasibility and practicality. “While we reviewed some incredibly creative concepts, Paper Airplane was the overwhelming favorite, said Grand Park Director Lucas Rivera. The concepts uniqueness, as well as its ability to capture the dynamic nature of Grand Park and the spirit and personality of the multiple generations who enjoy the park, were both powerful and compelling and made Paper Airplane an exciting choice, he explained. Torres and Sherriff explain their design reflects the hopeful nature of Grand Park with a universal concept - the paper airplane that appeals to all ages and is understandable no matter what language one speaks. Like the parks emphasis on providing free, accessible programming, the artists describe the paper airplane as free to create. In, in this case, the design, while simplistic in individual form, is complex as a unit, and showcases the motion of flight and banking to reflect the flow and contours of the paths within the park. According to Torres and Sherriff’s submission, the movement of taking flight represents the feeling of our spirits being lifted, similar to the calmness one experiences in Grand Park. All of the planes are individuals yet flow together, immersing and interacting as one they all fly differently. Every time you create a paper airplane, you create a different experience. Some will soar into the sky; some will dive into the ground, and some will fly further than you ever thought possible. Our intent is to not only have the paper airplanes serve as shade but also, provide another striking focal point for the park, visible from all angles to bring people in from afar and in every direction.
According to Rachel Moore, president and CEO of The Music Center, the new shade structure will go a long way towards making Grand Park even more accessible and enjoyable. Since Grand Park opened in 2012, we have made it possible for more than one million Angelenos and visitors from all over the County to play; engage in the arts and cultural celebrations in a safe, vibrant green space; and, for those who live and work nearby, to enjoy a quiet retreat, Moore said. Now, with the Paper Airplane shade structure, we will not only meet the needs of the growing audiences who have made Grand Park their favorite place to gather but will also add to the iconic The artists chose white as the primary color for the nature of this beautiful space, she added. planes to provide a neutral palette that would com-
Photos Courtesy of Grand Park
plement the surrounding garden landscape, add an element of elegance and symbolize peace. Collaborating on projects for years, ranging from architectural model-making to campaign advertisements, both Torres and Sherriff have been creating art from a young age. As a child, Torres was particularly attracted to newspaper and magazine advertisements for their ability to engender emotion quickly and efficiently. Now an art director and owner of Mint Sauce Productions, Inc., she considers herself a very conceptual person who sees the big picture in an idea and endeavors to provide the best solutions to any challenge. Sherriff comes from a family with three generations of architects, where art and design were a part of his daily life as a child. Drawing since he was three, Sherriff says his work always received a positive response, which was very empowering. Currently, an illustrator who works in the film industry, he continues to be inspired by his surroundings and can see things in their correct form and substance, drawing to evoke emotional responses and show others who he is. The Music Center anticipates the new shade structure will be mounted in early June of this year. For more information, visit www.grandparkla.org.
GRAND PARK 200 North Grand Avenue Los Angeles, CA 90012 (213) 972 8080 grandparkinfo@musiccenter.org www.grandparkla.org
on tour with dwell In 2016, Dwell Home Tours is going coast to coast and inviting you to experience a group of private homes curated by Dwell’s editors for an unprecedented look at amazing architecture. Each tour will kick off with “Meet the Architects” night, an evening in which award-winning architects and designers preview the projects featured on your tour. Contact hometours@dwell.com for additional information on Dwell 2016 Home Tours.
San Diego / Saturday, April 16, 2016 Manhattan / Saturday, May 14, 2016 Scottsdale / Saturday, May 21, 2016 Los Angeles / Sunday, June 19, 2016 / Saturday, June 25, 2016 / Sunday, June 26, 2016 Portland / Saturday, August 27, 2016 Silicon Valley / Saturday, September 24, 2016 Marin / Saturday, October 1, 2016
Don’t miss this Special Issue For the second year in a row, Dwell editors have created the season’s must-have resource for gift giving. Expect to see hand-picked products for every room of the house, specialized gift guides from architecture and design experts, and of course, Dwell’s award-winning photography. The image-rich content, 180 pages in all, will include furniture, accessories, and gifts for every sort of modern design aficionado as well as contextual information related to materials, manufacturing, design history, and more.
Our 2015 Product Guide special issue is on newsstands now, or online at dwell.com/DGG15
DES A LI
SIGNING IGHTING PLAN by
Julianne Pease
Every room in a house is like a layered composition, and each layer represents a different element in the room. All materials reflect light and contribute to the appearance and feel of a room. Rooms need a variety of lighting: ambient or background lighting, task lighting for close-up work or accent lighting to highlight special features. You can always update a room and improve the atmosphere with good lighting; equally, nothing makes a room feel dated and unwelcoming like bad lighting. We asked the CM In City Interior Design team to share their thoughts on designing the perfect lighting plan. Cathi and Mary Alice began by explaining that the earlier in new design plan, you can map out a lighting design, the better. Cathi added that it is important to think about a lighting scheme before starting any renovation or redesign of space. With a bit of planning, you can avoid those ugly (and dangerous) trailing cords or visible plugs. Installing floor sockets underneath tables or freestanding furniture is an excellent way to do this. Next, it is important to think about how you will be using the room: is it primarily for use during the day or at night? For study or entertaining? Answering these questions will help you determine the best combination of lighting to bring out the best of your new design. Cathi and Mary Alice put together the following information on various types of lighting and some design tips on specific rooms such as the kitchen, living room, etc. Recessed lighting is something people love or hate. We think recessed lighting can be incredibly helpful and practical in some respects, but, like everything, should be used in its proper place. During the day, rooms with good-sized windows will receive a fair amount of natural light. In the evening, recessed lighting in strategic locations (set on a dimmer) can help to create a soft overall glow that adds ambiance. Directional ceiling spotlights make a feature out of key possessions and architectural detail. They can also be interesting when used in the corners of rooms, where you would not normally have light. You can then install two different switches so that any ceiling lights would be on a different circuit to spotlights. Recently in a client’s recent house addition of a family room, we installed circuits this way allowing more lighting/mood control. It is important to remember more is not always better. A blanket of spotlights on a ceiling will not deliver the desired (and beautiful) lighting plan. The excessive light they provide can leave a feeling exhaustion, but a dimmer switch can instantly change the lighting from dramatic to cozy. Lighting is probably the most important aspect of a dining room, next to the comfort of the chair of course. It should be subtle, yet sparkling. Bright overhead lights, other than chandeliers, are inappropriate, and even chandeliers should be fitted with dimmer switches, so you can experiment with brightness levels for different occasions. If it is too dark, you won’t be able to see what you are eating, but if it is too light, the atmosphere will be ruined. Adding wall lights are a good option and setting wall sconces into a mirror creates a dazzling reflective effect, although they would need to be installed by an expert. We also love doing this inbathrooms when we install large framed mirrors above the vanity/sinks.
Photos Julianne Pease & David Russo
Photos Julianne Pease & David Russo
Table lamps, picture/wall lights and other forms of indirect lighting can be combined to achieve different levels of light. Indirect lighting is an interesting way of adding atmosphere to a room. Lighting the shelves of bookcases can highlight objects on the each shelf. It can be a good DIY project as you simply have to carve out a part of each shelf and insert a battery operated Puck light. This will provide hidden light that casts downwards, lighting the display without producing any heat. These lights are readily available at your local hardware or lighting store.
The biggest mistake we see in the Kitchen is not having a good mix of lighting that meets the needs of space. There are some sources and types of lighting to consider. Recessed lighting is great for overall room illumination, but isn’t as flexible or precise as other light types. For lighting countertops and kitchen work areas, under-cabinet lighting is a much better choice. There is a broad range of designs available, including new LED designs. We find the use of LED light tape works great to add ambient lighting under a cabinet or shelf.
For work areas such as kitchen islands, mini pendant lighting is an attractive and stylish A living room is likely to have different seat- choice. Their light points directly to the area ing areas requiring various lighting options. below, so they are ideal for cooking and As a base in living rooms and family rooms food prep areas. Installing in sets of three using strategically placed recessed lights provides a balanced look. around the perimeter and directional ceiling spotlights works great, just remember A few final tips ~ Remember that if you light the dimmer. For the various seating areas in everything, nothing will be highlighted. the room, there are many options. A sofa For the most dramatic and efficient effects, or chair, for instance, might require a prac- place light-colored objects on a dark backtical yet elegant swing-arm light to provide ground, thereby reducing the output reenough light for reading, while other furni- quired to light your object and increasing ture can be lit effectively with lamps. the drama of the presentation. Up lighting is particularly useful when using by reflecThe problem with relying predominantly on tive surfaces such as computer or television table and floor lamps in a lighting scheme is screens or glossy wallpaper. Last but not that 90 per cent of lamps need lampshades, least remember to install dimmers and sepso you have to think about how many sorts arate various lights by switches. of shades a room can support without looking like a lampshade shop! They also need Let there be light! to be beautiful. Lampshades and their fiCathi and Mary Alice nals are like the shoes and handbags of the home: the right shoes can make an outfit – but if you have the wrong shoes, you can feel old-fashioned in the smartest suit. CM One area often neglected is the staircase. Staircases are built around awkward angles, so spotlights from the ceiling can create insufficient pools of light and shadows in places, but they can be great to spotlight art along the stairway walls. For safety as well as style we like to install lights at floor level in addition to overhead.
DESIGN IN THE CITY
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CM-DESIGNS info@cm-designs.com (213) 705 7241 www.cm-designs.com
SERGE ARMAND by
Petra Wright
DO Photos Courtesy of GDCA Gallery
Renowned International Neo-Geometric Abstract Classicist, Serge Armando, breaks new artistic ground this March with his trail-blazing Solo Exhibit, “Pure Color, Perfect Line” at Gloria Delson Contemporary Arts! “Pure Color, Perfect Line” at GDCA provides the cornerstone to a Tri-Venue Exploration of master-craftsman and visionary artist, Serge Armando, connecting the dots of his artistic continuum. For this in-depth examination of a vital and profound artistic legacy, Art meets Architecture is offering parallel exhibitions of Armando’s work in their private venue The Salon at The Eastern Columbia and The Fine Arts Building, a Historic Cultural Monument (811 W. 7th Street Downtown Los Angeles). The multi-media exhibit at GDCA features with Armando’s ‘Hot-Off-The-Press’ 2016 paintings, then takes you through time to his earlier works and beginnings. Regardless of the period, all of Armando’s works reflect nuanced artistic and emotional concepts of “purity” and “perfection”. Notable binary influences are Native-American tribal motifs, mixed with high modernism. They are interpreted through Serge’s experience and love of architecture and finally fused into his signature style of contemporary abstraction. The purity of the primitive co-joined with the precision and cultural sophistication of architecture, are framed by a heightened perspective on spatial dimension, to form a singular artistic expression. Tying the series together, are elements of installation and sculpture that exemplify the forming of a real and authentic creative voice, which Serge Armando commands with expertise, clarity, elegance, and grace.
GDCA GALLERY 727 South Spring Street Los Angeles, CA 90014 (323) 309 2875 pw@gdcagallery.com www.gdcagallery.com
Photo Alex LiMandri
PA S
DOUGLAS BUILDING LOFTS #3L | FOR SALE | 1 BED | 1 BATH | 650 SF | $489,000 | ALEX LIMANDRI | CAL BRE 0182
DOWN AYMENT SAVINGS
22666 | (213) 447 4080
by
Alex LiMandri
Saving for a down payment to purchase a house can seem overwhelming unless you break it down into small, actionable moves. It will likely take a while to accomplish, but with a couple of shortcuts and a never-thought-of-that hack or two, you might get it done sooner than you expected.
the monthly payment. Start fast, and the momentum will build. Seed your down payment fund with a bonus or other windfall. A quick start might motivate you to see the balance make even bigger. Visualize your goal. Slap big, beautiful photos of your dream house on the refrigerator, near your office workspace — and wrap a small one around the primary credit Four basic steps can get you to your goal: Knowing card in your wallet. You might charge less and save how much you’ll need, socking the money away, more. Use an app to track progress. Mint, SavedPlus, tapping any available outside sources to send your Dollarbird and other budgeting tools may give you fund and gaining a small edge with interest. even more incentive to keep. Most lenders are looking for a 20% or higher down payment on a conventional loan, but there are options where you can put down much less. However, with a smaller down payment, you’ll likely be required to pay for mortgage insurance. That protects the lender from you defaulting on the loan. If there is no mortgage insurance requirement, there can be other upfront or ongoing fees. You’ll always want to be aware of loan costs.
If you’re not a disciplined saver, skip the next three paragraphs. Tapping retirement accounts for help with your down payment can set you back in your life-after-work plans. But it’s an option we’re obligated to discuss.
First-time home buyers can withdraw up to $10,000 from an IRA without penalty to purchase a home. If you’re married, that could mean applying as much as $20,000 to your down payment, because both There are some low-down-payment programs you spouses can draw $10,000 from their respective might qualify for including: GSE-backed loans, Fan- IRAs. Of course, you’ll have to pay the income tax nie Mae and Freddie Mac, FHA, VA, or USDA. How- due on the withdrawal, unless you have Roth IRAs. ever in this competitive seller’s market, the higher the Down Payment, the better chance to get your Most 401(k) plans allow you to take a “loan” from offer accepted. your savings and pay yourself back, with interest. This can sound appealing until you consider the posWhatever your down payment goal, it can help to sible impact of taking such a large lump sum out of mount a multi-tiered attack. Here are some savings the market during the time it will take for you to rehacks: Automatic transfers from your checking ac- pay the withdrawal. Plus, if you change jobs or get count to your savings can contribute to making the laid off, the entire balance comes due, or you’ll have process mandatory — and maybe a little less painful. to pay the income tax, plus a 10% early-withdrawal The $5 bill savings plan. Every time you receive a penalty. Some plans even charge fees for loans and $5 as change, you set it aside. One woman claims limit the payback term to five years. to have saved $36,000 with this little trick though it took 12 years. Keep raises and bonuses rather than Seeing your savings with either of the above stratespending them. Set aside tax refunds. Maintain gies might jumpstart your efforts, but each can have the change. At least, a couple of banks have varia- some serious long-term consequences. tions on this theme. For example, Bank of America Better yet, investigate state and local programs that allows debit card users to sign up for a service that offer down payment grants or assistance, as well as rounds up purchases to the nearest dollar and puts tax credits and help with closing costs. These prothe change into a linked savings account. Use cash grams are often run by Housing Finance Agencies rewards credit cards to get cash back on purchas- (HFAs) or through grants issued by the U.S. Departes and put the rebates in savings. Snag a few bucks ment of Housing and Urban Development (HUD). here and there. Got a checking account a few bucks over a round number? Take the extra and transfer it Now that you have a plan to save for your down payto savings. Keep the car and save the payment. Paid ment, where do you put the cash? Your first thought off your vehicle? Resist the urge to buy new and keep might be to invest it, with the hope of supercharging
Photo Natalia Knezevic
EASTERN COLUMBIA LOFTS #511 | FOR SALE | 2 BEDS | 2 BATHS | 1,740 SF | $1,195,000
Photo Natalia Knezevic
EASTERN COLUMBIA LOFTS #511 | FOR SALE | 2 BEDS | 2 BATHS | 1,740 SF | $1,195,000 | ALEX LIMANDRI | CAL BR
RE 01822666 | (213) 447 4080
your return on what may be a meager starting balance. Unless your target date for buying a home is way down the road — say eight, ten years or more — don’t do it. The stock market is too volatile for shortterm savings. One severe market downturn can set you back significantly, not to mention discourage your ongoing efforts. Instead, take a look at these options: High yield savings accounts: These days, “high yield savings account” is a bit of an oxymoron. But with easy access, total liquidity, and FDIC insurance, it’s a common choice for short- to mid-term savers. Banks, especially online versions, like Capital One 360, Ally and Synchrony offer decent rates. Be sure to check with your local credit unions, as well. Money market accounts and funds: Money market accounts and funds can also be useful options for the short-term saver. Money market accounts are insured and offered by banks and credit unions while money market mutual funds are not guaranteed and available at investment brokerages. As with savings accounts, it takes a bit of shopping to find decent returns. Perhaps the best option is buying certificates of deposit (CDs) timed to mature around the time you expect to have the bulk of your down payment saved. CDs offer a slightly higher rate than savings accounts or money markets, but that’s because your money is locked up for the term of the CD: six months, one year — even two, three years or more. The fact that your money is inaccessible unless you pay a penalty may help keep those of us easily tempted to tap savings on track. While all of these options may currently have skinny returns as interest rates rise, your profits will too. Besides, saving for a down payment may be more about keeping the cash outof-sight and out-of-mind rather than scoring big returns. And each of these savings options can quickly be set up for automated transfers from your checking account.
BIG BLOCK REALTY Alex LiMandri CalBRE 01822666 alex@laloftsrealty.com www.laloftsrealty.com
MADEMO VAL KAH IN DTLA by
Stephanie Margalette Audoin
OISELLE HL Photo Emmanuelle Choussy
Val Kahl is the French go-to girl of Los Angeles! An On-air Fashion and lifestyle expert linking the French and the American latest trends. Fooding, latest gadgets, Chef’s insider, she’s always ahead to share the best-kept secrets of Los Angeles, a city she adores, adding the French Touch. Val Kahl is a French TV personality, journalist, and producer. The Hollywood Entertainment correspondent for several French Networks, but also a co-host on Fashion 411, Maria Menounos’ Black Hollywood Live online channel, and host on BelRTL radio. Covering all Lifestyle celebrity happening: Restaurant, chefs, gadgets, and fitness for Welcome Magazine, an upscale French-English magazine (welcome magazine. fr) where you can follow her on her Blog with all the French Touch best-kept secrets in the city coming up very soon! Val’s first time in DTLA was at the Perch! It strokes her right away. The incredible live band, insane views, the very multicultural and urban crowd, between the majestuous buildings, French Brasserie style, and a fantastic French playlist of course. It reminded her of “Pastis” in NYC where she used to live. She just felt in a different city than LA. She loves Downtown’s flooding scene, how edgy it has become. It’s almost a mix of East Village & Lower East side! Artisanal coffees and juices places everywhere with a lot of space to be creative, to work from your computer, only for the L.A crowd of course, where a lot of people have flexible schedule or work in the entertainment industry. She loves how the Broadway area is now becoming a major player in the city, and that people are finally discovering the beautiful Art Deco buildings and other designs. At night. Each time she drives closer to DTLA, the view from the highway is breathtaking, the skyline; the lights gives her a whole other dimension to the city. Grand Avenue is, of course, her favorite street. The Walt Disney Concert Hall has a different look at every time of the day. She recommends the macarons of Bottega Louie and its pastries where she can’t help herself but stopping by. If DTLA were a movie, in her mind it would be a mix of Training Day and The Great Gatsby. If it were a book, it would be Catch me If you can. If it were a perfume, it
Photo Emmanuelle Choussy
would be Tom Ford Black Orchid, a rhythm, a sound, music, a famous record; it would be Downtown from Macklemore & Ryan Lewis. She hopes there are a lot of things she doesn’t know about Downtown LA still to discover. But her 3 and more favorites address of DTLA to share with you are Bestia, one of her favorite restaurants for Meat lovers! The Flea Market at Matteo street, she loves discovering all new eco-friendly trends, creations, designers, it’s so hippy chic, in the middle of photo studios and food trucks, it’s like a mini Venice in DTLA. Faith and Flower, a rustic Vintage-inspired American restaurant with very high ceilings, fantastic historic building, she feels like in the hall of a train station, and she loves it. Sexy, historic, artsy, that is how she describes Downtown LA.
STEPHANIE MARGALETTE AUDOIN Fashion Editor DTLA LIFE MAGAZINE LA SHOWROOM 1139 North Lodi Place Los Angeles, CA 90038 PARIS SHOWROOM 15 Rue Germain Pilon 75018 Paris - FRANCE margaletteproduction@gmail.com @margaletteprod - twitter @margalette - instagram
Photo Emmanuelle Choussy
ESCAPE T TRIBECA by
Alex LiMand
TO A
dri
The 15th edition of the Tribeca Film Festival, taking place from April 13 - 24 in New York City, announced additions to an extensive lineup of experiential programming that will be featured during the 2016 Festival, including the world premiere of the bomb, a groundbreaking, multimedia installation created by Smriti Keshari and Eric Schlosser that immerses the audience in the strange, compelling, and unsettling reality of today’s nuclear threat. The bomb will be the closing event of the interactive and experiential portion of the Festival, on Saturday, April 23, and Sunday, April 24, at Gotham Hall with two shows each evening. It will be preceded by a panel with the creators of the bomb, along with Michael Douglas, the Oscar-winning actor, producer, & advocate of nuclear non-proliferation.
They announced additional speakers for Bloomberg Philanthropies’ Imagination Day powered by The Hatchery, an all-day summit on April 19 that asks: what happens when our wildest dreams become reality and what will that reality be in our not-so-distant future? Newly announced speakers include Meredith Perry, inventor of uBeam who will speak about a world without wires; Bryan Johnson, founder of OS Fund, who will make a statement about reorienting humanity’s identity and aspirations; James Canton, Ph.D., a leading global futurist, social scientist, entrepreneur, author, and sought-after business advisor, who will speak about the future of medicine; and Jon Iwata, Senior Vice President, Marketing and Communications, IBM, who will talk about artificial intelligence in film and the real world. It was also announced that VR directors Félix Lajeunesse and Paul The Festival also announced five additional VR proj- Raphaël of Felix & Paul Studios will offer an immersive ects in the Virtual Arcade housed in Tribeca Experi- experience by giving their talk entirely in VR with the ential, and a roster of tech thought leaders who will audience all wearing virtual reality headsets. participate in the Bloomberg Philanthropies’ Imagination Day powered by The Hatchery on April 19. They join a previously announced lineup of some of the most influential, provocative and creative minds, Combining film, music, and animation to create an including entrepreneur Sir Richard Branson, who will intense, visceral experience at the intersection of art, speak about daring to dream; business leader and politics, and technology, the bomb places the audi- product innovator Regina Dugan of Google, who ence in the midst of a performance space, surround- will make a statement about making the future not ed by imagery projected on thirty-foot-screens, with predicting the future; ATAP, Second Life and High the band, The Acid, playing in the center. An explora- Fidelity founder Philip Rosedale, who will offer an tion of the culture of nuclear weapons, the fascination examination of the possible disruption and unprethey inspire, the perverse appeal they still exert, and dictability surrounding the growth of VR technology; the impossibility of ever fully controlling them, the and STRIVR founder and CEO Derek Belch, who will bomb was created by Smriti Keshari, an award-win- speak about virtual reality in sports. ning filmmaker and artist, and Eric Schlosser, the author of Fast Food Nation and Command and Control. Keshari and Schlosser collaborated with a visionary team of artists and designers. They include Kevin Ford, an indie director who edited and helped to create the film component of the bomb; United Visual Artists, an innovative art and design practice that conceived its unique performance space; and Stanley Donwood, the artist responsible for Radiohead’s graphic design, who supervised the project’s animation and its overall look. The Acid, known for its debut album ‘Liminal,’ have composed an original score for the film and will perform live at Gotham Hall. After its Tribeca premiere, the bomb will travel to San Francisco, Los Angeles, London, Paris, Berlin, and other locations.
TRIBECA FILM FESTIVAL April 13-24 info@tribecafilm.com www.tribecafilm.com
Photos Courtesy of Tribeca Film Festival
THE WORLD IS A SAFE PLACE by
Jim White
Photo Julien Grollemund
As we move into the Spring of 2016 in DTLA, I think it is important for us all to remember how fortunate we are and to keep in mind those of us that are not as fortunate. As a friendly reminder here is the issue we experience , on any given night in LA, 44,359 people are homeless, 4,362 are homeless Veterans and 14,118 are chronically homeless (long-term or repeated homelessness, often coupled with a disability. This reality negatively impacts our communities, our businesses and our society. Recognizing the significant work being done in Los Angeles to manage homelessness, we identified the need to create a bigger tent and a collective strategy to address all of the facets of a complex problem. Home For Good is an initiative to end Veteran homelessness and chronic homelessness by the end of 2016, and ultimately all homelessness in LA County. Launched in December 2010 by United Way of Greater Los Angeles and the LA Area Chamber of Commerce, it is a collective and countywide effort of over 200 cross-sector organizations. We see the consequences. ECONOMIC IMPERATIVE: Homelessness costs us nearly $1 billion.
homelessness. “And, here in LA, the United Way and Chamber of Commerce have brought public and private partners together for an incredible program called Home For Good� -First Lady Michelle Obama Our Progress: www.hacollab.weebly.com Take Action: www.homeforgoodla.org/take-action-3 I invite you to become aware, to get involved and to decide once and for all, it is time to end homelessness in DTLA. There are plenty of new funding opportunities to help end homelessness. On any given day, there are over 44,000 individuals experiencing homelessness in L.A. County. Like you, United Way believes that everyone deserves the warmth and safety of a home. Each year, United Way and over 30 public and private funders invest in long-term solutions to end homelessness. Through the Home For Good Funders Collaborative, the initial focus has been veterans and chronically homeless individuals. The Collaborative is now accepting proposals from eligible community organizations working to strengthen systems, improve housing development and provide services to end homelessness in L.A. County.
To apply, please visit: MORAL IMPERATIVE: People are dying on the streets. www.homeforgoodla.org/grantseekers to download the RFP document and for more inforCOMMUNITY IMPERATIVE: We know we can do bet- mation, including FAQs, key dates, deadlines, and ter for our communities. templates, please contact rfp@unitedwayla.org. Did you know that: 1 in 225 veterans are homeless in LA. 1 in 8 veterans are living on the street of LA served this country. Over 90% of homeless individuals live outside of Skid Row. 30% of individuals live with a mental illness. The Solution: We believe that as a community we can end veteran homelessness and chronic homelessness by the end of 2016, and eventually all homelessness in LA County. Solutions to homelessness are 43% cheaper than leaving someone on the streets. 88% stay in housing in permanent supportive housing compared to less than half in other housing models. We are over a community of over 200 cross sector partners strong dedicated to ending
Jim White
THE WORLD IS A SAFE PLACE jim@theworldisasafeplace.com www.theworldisasafeplace.com
‘RE TR &’RE RE
EAL LIFE’ RAINING EAL LIFE’ EWARDS by
Janene Zakrajsek
Downtown has definitely gone to the dogs. These days it’s impossible to walk more than just a few feet without bumping into one (or more) of our canine neighbors. Ever wonder how some pups are so polite while others can be holy terrors on four-legs? As the city bustles more intensely than ever before, how can you ensure that your pup is among the former group of well-healed canines?
Around your home: Use the recall command in your home in the course of your daily activities, such as when you want your dog to come for mealtime, or when your dog runs to the front door or a window to bark at a buses, trucks, neighbors, or other distractions. Recall is your dog’s most important command, so remember to always make this a positive command. Treat well and treat often!
A little training every day goes a long way in setting Use all of your dog’s behaviors to earn him “what he your dog up for successful city living. wants.” By making your dog earn what he wants before giving it to him is a learning opportunity! If your One of the most common mistakes we make with dog wants to go out, he has to sit for his leash to be our dogs is assuming that dogs view training the put on, or lay down at the door, or does a trick insame way that we view schooling—basically; that stead. Do the same when your dog wants his dinner, learning is reserved for the classroom. In reality, or to play, or be petted or given attention. It doesn’t both dogs and people are learning constantly, day- really matter what behavior you ask for, as long as by-day and second-by-second. In order to have the you ask the dog to do “something” in exchange for a best-behaved companion you can, it is necessary valuable “life” reward. Always remember to be preto reinforce all of their desired behaviors during the pared to reward. course of daily life. “Use it or Lose it” is a good motto to follow when exercising both your dog’s new, and Treats are a great way to motivate and reinforce known behaviors. How can you practice your train- good behavior. Although many pet guardians are ofing during ‘real life’? It’s easier than you may think ten concerned with treating, over-treating or bribing – Here’s a few examples you can do right now. their dogs both during the course of training, or their everyday lives, our team of dog trainers at the TrainAround the neighborhood: Going shopping or grab- ing Lab (Pussy & Pooch Pet Lifestyle Center) adhere bing coffee? Take your dog! There are many DTLA to the Theory of Motivation. The Theory of Motivashops and cafes that are dog friendly, but if you’re tion states that in order to have an effectively trained not sure, always call ahead and ask. Once you are in dog, you must be able to obtain and maintain their the store you can practice walking nicely on leash, engagement, or focus. sitting politely for petting, no jumping, sit-stays before entering/exiting, or while under your chair ta- How is this done? The answer is both simple and difble/chair if you are seated at a cafe. If you’re ok with ficult. You must be more interesting than anything people petting your pup, you can use this opportu- else around your dog. There are a few ways to acnity to practice nice greetings by having your dog complish this goal. You can use food, toys, attention, ‘Say Hi!’ in a controlled manner. or— you can use nothing. Expecting company: Practice sitting politely when guests, friends or relatives visit. Practice sit-stays when answering your door to receive a delivery, or when you can hear that the trash collection is nearby. Practice sit and down stays while you are watching TV, on the phone, cooking, eating dinner, or working at home on your computer. By reinforcing this positive behavior your dog learns to be quiet and relaxed during times that you are busy and need to work; and it doesn’t require much extra effort on your part to train the dog while you are doing other things.
The easiest is through the proper application of treats. If your dog is not motivated by food, feel free to use their favorite toy instead. Using attention is a little trickier because whether you realize it or not, you give your dog attention all day, every day. In order to use this as a reward, you have to use it sparingly so that it becomes a treat, not an expectation. Lastly, remains the school of owners who wish to use nothing to motivate their pet because their dog should simply follow the rules and behave. This is often the most frustrating scenario both for pet and parent because there are few successes and fewer
rewards. Expecting an animal, especially while in the learning stage, to perform without any sort of payoff is akin to your boss demanding overtime without any compensation. Why put yourselves through the frustration when a well-timed treat or squeaky toy is more than enough to build a positive behavior that you can cash in on in the future? You can always fade out, or decrease the amount of treats you use as rewards, and even substitute your dog’s normal food as a treat instead of snacks. The team at P&P is committed to the ability to positively enhance your relationship with your pets through outstanding products and services, and advocating for a modern pet lifestyle, which includes wellness through diet, exercise, training, socialization, and playtime/enrichment. >> To learn more about our training programs, please visit: http://bit.ly/TrainLab Live well!
PUSSY AND POOCH PETHOUSE AND PAWBAR 564 South Main Street Los Angeles, CA 90013 (213) 438 0900 www.pussyandpooch.com
HARRY POTTER OPENS by
Alex LiMandri
Photos David Sprague/Universal Studios Hollywood
The wait is over. The most anticipated theme-park addition to Universal Studios Hollywood opens on April 7th. More than five years in the making, and inspired by J. K. Rowling’s compelling stories and characters and the Warner Bros. films, “The Wizarding World of Harry Potter” at Universal Studios Hollywood will bring guests the same authenticity and storytelling found at Universal Orlando Resort and Universal Studios Japan and is expected to attract Harry Potter fans and visitors from all over the globe for decades to come.
match, narrowly escape a dragon attack and have a close encounter with the Whomping Willow. “Harry Potter and the Forbidden Journey” is an achievement in pioneering theme park ride technology featuring a groundbreaking robotics ride system, fused with elaborate filmed action sequences and immersive visceral effects. Sporting Quidditch-inspired 3D goggles, guests will venture through journeys experienced by Harry and his friends, spiraling and pivoting 360-degrees along an elevated ride track on a whirlwind adventure of a lifetime.
The lucky visitors will be swept into a fully immersive themed land that brings the Harry Potter fiction and films to life with impeccable detail and precision. “The Wizarding World of Harry Potter” will be faithful to the visual landscape of the fiction and films, including Hogwarts castle which will serve as its iconic focal point.
At Universal Studios Hollywood, “Harry Potter and the Forbidden Journey” will make its U.S. debut as a dynamic 3D-HD adventure designed to further immerse guests in an already captivating storyline. Also within “The Wizarding World of Harry Potter,” the enchanting family coaster, “Flight of the Hippogriff” will debut as Universal Studios Hollywood’s first “Harry Potter is an exhilarating multi-generational outdoor coaster. global phenomenon that has captivated the world’s attention across every one of its mediums, from “The Wizarding World of Harry Potter” will resonate books and movies to exhilarating theme park ad- with immense detail, inviting guests to revel in Harventures,” said Larry Kurzweil, President of Univer- ry Potter’s epicurean world with the opportunity to sal Studios Hollywood. “With its imminent arrival to enjoy authentic food and beverage at multiple loThe Entertainment Capital of L.A., Universal Studios cations, including: Three Broomsticks™ and Hog’s Hollywood is thrilled to bring our guests a new, com- Head pub, as well the Magic Neep and Butterbeer™ pelling experience of ‘The Wizarding World of Harry carts. A foray through the shops will add to the auPotter’ as we embark on this next chapter in our sto- thenticity of the land with eight retail shops and locaried history.” tions, including Honeydukes™, Ollivanders™, Owl Post™, Zonko’s™ Joke Shop, Wiseacre’s Wizarding “The momentum behind J.K. Rowling’s wizarding Equipment, Dervish and Banges, Gladrags Wizardworld is as strong as ever and we are incredibly ex- wear and Filch’s Emporium of Confiscated Goods™. cited to bring Hogwarts to Hollywood,” said Brad Globe, President, Warner Bros. Consumer Products. “Fans around the world have experienced the magic at ‘The Wizarding World of Harry Potter’ in Orlando and Osaka and we look forward to continued success with our partners at Universal Studios Hollywood as THE we offer more fans a chance to step into this immerWIZARDING sive environment.” WORLD Like its counterparts, Hogwarts castle will sit at the heart of “The Wizarding World of Harry Potter” where the land’s signature ride, “Harry Potter and the Forbidden Journey™” will take guests on a journey into many memorable scenes alongside Harry, Ron and Hermione. Traveling by Floo powder, guests will soar high above Hogwarts, partake in a Quidditch
OF HARRY POTTER
Opening April 7th, 2016 Universal Studios Hollywood www.universalstudioshollywood.com
Photos David Sprague/Universal Studios Hollywood.
Photos David Sprague/Universal Studios Hollywood. HARRY POTTER characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Harry Potter Publishing Rights © JKR. (s16) ©2016 Universal Studios. All Rights Reserved.