DTLA LIFE February 2015 www.dtlalife.com
THE LOVE ISSUE
VALENTINE’S GIFT GUIDE
SELF LOVE IS ALL YOU NEED... PETS: FUR DEEP LOVE? REAL ESTATE: LEASING OR BUYING?
FASHION: ELOISE LAPIDUS NEW KIDS ON THE BLOCK THE WORLD IS A SAFE PLACE EVENT: NIGHT ON BROADWAY A DESIGNING LOOK: LA ATHLETIC CLUB
DTLA LIFE | Magazine ®
February 2015
THE LOVE
ISSUE
Publisher LA LOFTS | Realty ® ULTIMATE LIFE LIVING, llc 548 S Spring Street #109 Los Angeles, CA 90013 213 626 5433 www.laloftsrealty.com Editor in Chief Alex LiMandri, alex@laloftsrealty.com Associate Editor Tiffany Gatto, tiffany@dwellhomes.com Art Director Alex LiMandri Editor Peter Badillo Contributing Writers Cinnia Finfer - Retail Tiffany Gatto - Real Estate Jim White - Community Petra Wright - Art Janene Zakrajsek - Pets Dr Eve Flores DVM - Vet Dr Leia Castaneda - Vet Juliane Pease - Design Lori Tierney - Lifestyle Peter Badillo - Entertainment Farah Casis - Nightlife Margalette Audion - Fashion Dave Culwell - Finances
www.dtlalife.com www.laloftsrealty.com
LETTER FROM THE EDITOR by Alex LiMandri
LOVE - We all have love in our lives? From family members, friends, pets, kids or if you are lucky enough to have found your soulmate, your other half. Love is everywhere; see it, find it, let it come to you. DTLA LIFE | Magazine! explores the many different aspects of LOVE in this special LOVE ISSUE for VALENTINE’s DAY. Quite a bit to talk about and and more to do in DTLA. We realize though that February can be stressful for our Downtown couples as Valentine’s Day creates a gift search paranoia. However, with all the new store additions of 2014, the choice should be easy. There is absolutely something for everyone. Also, Downtown LA is never short of events either; Love, A Fair @ Hotel Figueroa, Breakfast at Tiffany’s @ The Los Angeles Theater (A must See), DJ Joe Greto in Concert @ Salvage Bar & Lounge, Circus Maximus: A Vaudeville Freakshow @ the Regent Theater, Vintage Romance Valentine’s Dinner @ The Biltmore or a full Valentine’s Day @ Noe Restaurant. Visit www.downtownla.com for more information and don’t forget one thing: WE LOVE DOWNTOWN LA!
Alex LiMandri Editor-in-Chief DTLA LIFE | Magazine! www.dtlalife.com
LET’S TALK ABOUT by
Tiffany Gatto
AM I A RENTER
OR A BUYER?
Do you own your home or do you rent? Do you have dreams of building equity in a future investment to call your own or do you prefer a “live by the seat of my pants” changeable lifestyle? Some of us are planners and some of us are more frivolous. To help move along your thought process, below is a list of the pros and cons of both Renting and Buying. Take a moment, review the options and then call me… I’ll be happy to sell you your first home! Extremely low mortgage rates (sometimes less than 3%!!!) and rising apartment rents (with no rent control) have led some people to dive into homeownership. However, others are choosing to wait in spite of the incentives to buy. The truth is, there’s no one right answer when it comes to determining whether to rent or buy a home, except for YOU! PROS & CONS OF RENTING Advantages: No Maintenance Is Required. If the garbage disposal breaks or you need a plumber, getting maintenance is as easy as calling your landlord. It’s Easier to Move. If you are not settled into your career or could have an opportunity to relocate in the near future, it is much easier to switch to a month-to-month lease or sublet than it is to sell your home. Home Market Rises and Falls. No one has a crystal ball, including me, but ask any of my clients who purchased in the down market of 2008/2009 and have sold this year for profits in the hundreds of thousands and that should help your considerations. Disadvantages: Your Monthly Payment Can Increase. Rents have been rising in many cities, and Downtown Los Angeles population is exploding with zero rent control, so you most likely are facing an increase in your monthly rent as soon as your current lease ends. You Don’t Build Equity. When you rent, your housing payment provides you with a place to live, but will not provide you with an asset to sell when you are ready to move. You Don’t Receive Tax Benefits. Homeowners can deduct their mortgage interest payments and their property taxes from their federal income tax, which reduces the final cost of homeownership. Renters cannot deduct any of their housing expenses. You Can’t Paint or Remodel Without the Owner’s Approval. While some landlords are kind enough to let you paint your apartment, you’ll have to get their permission and consult on the color. If you want to make other changes or upgrade an appliance you’ll have to put in a request with your landlord or apartment manager. PROS & CONS OF BUYING A HOME Advantages: You Can Build Equity. Historically, homes rise in value anywhere from 4% to 6% per year. Even if your home doesn’t increase in value, though, you’ll be building equity as you pay down your mortgage as long as your home maintains its value. You Can Take Advantage of Tax Breaks for Homeowners. Homeowners can deduct their mortgage interest payments and property taxes when they itemize their federal income taxes. These deductions offset the cost of your housing. Think about the historic core for instance, where the Mills Act for Historically appointed landmarks can save you up to 85% of your annual property taxes.
Your Housing Payments Will Stay Stable. If you choose a fixedrate mortgage, your principal and interest payments remain the same for the duration of the loan. However, your homeowners’ insurance and property taxes can change. You May Be Able to Use Your Home as an Investment. If you buy a home and choose to leave it, you can rent it out rather than sell and generate income. This works best if you can cover your mortgage (or more) with rental payments. With this in mind, it pays to choose a home that will make a good rental property in the future. You Can Settle in a Community. Once you commit to owning a home, you are more likely to become more involved in your community because you know you’ll be there for years. You can get to know your neighbors, perhaps join a homeowners’ association, or volunteer for projects that benefit the community or the local school. You Have the Freedom to Decorate as You Please. One of the joys of homeownership is the ability to change your environment to suit your tastes. Of course, if you live within a development with a homeowners’ association you may have a little less freedom with your home’s exterior, but you can still paint your kitchen purple if you like. Disadvantages: You Have to Pay for Your Own Maintenance. As a homeowner, you must spend time and money keeping your home in good repair. You need to set aside funds for unexpected expenses, such as appliances that break, a service contract on your furnace, or the need to replace your windows. Your Home Is an Illiquid Asset. If you would need to sell because of a job relocation or change in your circumstances, you may not be able to sell your home as quickly as you would like or for as much money as you want. You Must Pay Property Taxes. Property taxes can go up, making your home less affordable. Your Home Could Lose Value. I wish I had a crystal ball, but in some cases, there’s no guarantee that your home will increase in value over time. Buying a Home Requires a Cash Investment. You need to use up your savings for a downpayment and closing costs and for other expenses of homeownership. That cash won’t be available for other investments. IMPORTANT QUESTIONS TO CONSIDER 1. How Long Do You Expect to Live There? While buying a home may be one of the most expensive investments you’ll ever make, it also requires a major emotional investment. If you are considering buying a home, be prepared to stay in it for three to five years in order to recoup the cost of buying. If you can’t make that long-term commitment, you’re
probably not ready for the responsibility of homeownership. 2. What Are the Costs of Buying? Most mortgage lenders are happy to work with first-time buyers to explain the mortgage process and pre-qualify you so you know how much you can borrow. But be careful to consider how much you want to spend on your housing and whether you are ready to make the long-term commitment. 3. What Are Your Future Plans? While no one really knows exactly where they will be in five years, you should think carefully about your goals for your career and for your personal life. If you hope to climb your career ladder – but may need to relocate to do so – then renting may be the best option, unless you are certain you want to own an investment property. If you are single and hope to be married, you need to think about your home purchase in terms of whether it will be comfortable for two people or a small family, or whether you will want to sell it or rent it out in a few years. If you are married and hope to start a family, and thereby intend for one spouse to work less or stop working altogether, make sure your housing budget can accommodate a reduction in income. Lastly, if you have an avocation that you love but costs money, such as golfing or skiing, make sure you keep that in mind when you create your housing budget. Buying a home is a major decision, but when faced with rising rents in Downtown Los Angeles and the current low mortgage interest rates that make purchasing more affordable, you should take the time to consider the pros and cons of both renting and buying. Long-term homeowners, even those whose homes lost value during the recession, can build wealth that can be used to fund their retirement or pay for college. As long as you can comfortably afford your housing payments and are emotionally prepared to commit to homeownership, buying a home can be a smart financial move. For more advice, to take a private tour, to discuss the housing market in downtown Los Angeles, Buy or Sell your home, call or email me at tiffany@dwellhomes.com / 213.447.4130 or stop by our office at 548 S. Spring Street – Suite 109 (corner of 6th and Spring Streets) and talk to one of our fantastic agents.
Tiffany Gatto Managing Partner Dwell Homes tiffany@dwellhomes.com www.dwellhomes.com
NIGHT ON BROADWAY by
Photo Alan Reyes
Councilmember José Huizar’s “Night On Broadway” celebration on Saturday, January 31st, featured an outdoor festival and free innovative, multi-cultural entertainment in seven of Broadway’s historic theaters – open to the public especially for this event. Night On Broadway celebrated the 7th anniversary of Councilmember Huizar’s Bringing Back Broadway initiative - a 10-year plan to revitalize the iconic Downtown L.A. corridor. The event featuring venues throughout Broadway and the outdoor festival occurring between 4th and 7th streets welcomed a big crowd enjoying a beautiful night and great entertainment. Since its launch in 2008, Councilmember Huizar’s Bringing Back Broadway has focused on revitalizing Broadway and its historic theaters and has led to a surge in new retail and restaurants on the historic street and is becoming a focal point for creative office and boutique hotel development with city policies aimed at reactivating upper floor spaces. The recently adopted Master Streetscape plan ushered in by Huizar has created the City’s largest Road Diet, with 10 city blocks transformed into plaza space. Another key part of the initiative includes plans to bring the beloved Streetcar back to Downtown Los Angeles.
Alex LiMandri
The plan is obviously working better than everyone had imagined. Broadway has become a destination with luxury retailers like the uber fashion brand ACNE STUDIOS, cosmetic store AESOP and rumors that New York famous Chelsea Market developer , who recently purchased the 1.1 million-square-foot complex, now known as Broadway Trade Center, is going to bring High End brands like Tiffany’s, Gucci and Louis Vuitton to be part of the 200,000 square-foot chic food-court, 500,000 square-feet of office space and a hotel with as many as 200 rooms. There would also be child and pet care facilities, a health club, two swimming pools, a community park, an urban farm and a luxury spa with a Turkish bath. The roof would have restaurants, bars and outside decks around light wells to be carved into the building to add illumination. We are far gone from the general mocking feeling against the opening of the ACE HOTEL last year in that area. The blocks near the trendy inn have attracted now upscale visitors and the attention of investors creating probably the most exciting destination in the city. And believe me, it is just the beginning of a renaissance that we will witness faster that we think.
Photo Alan Reyes
www.NightOnBroadway.la www.BringingBackBroadway.com
FASHION FAMILY CARD: BOBO-HOUSE
ELOISE LAPIDUS by
Stephanie Margalette Audion
PHOTOGRAPHER: Cameron Dain Fashion Editor: Margalette Audion
The Fashion Family has a new “arrival” designer: ELOISE LAPIDUS. Big decision to make clothes for a designer. So many offers, so many temptation , so many trends , so many versatile moods. Eloise Lapidus , daughter of the french couturier TED LAPIDUS, famous visionary designer of the 70’s Paris Artist movement as well as Courreges or Pierre Cardin, pushed the door and enter in the fashion founding and designing her own line: BOBO-HOUSE. Her talent, her strong convictions, her organic rigor, her patience and humor of that world make her desirable to be picked by the best boutique in the city. ( SATINE, RON ROBINSON, SAKS..) Ooh ! We LOVE her even more as she is a Downtown LA resident since 5 year and her designs are ALL MADE IN DTLA !
DTLA LIFE | Magazine! climbed the steps up to her hidden secret horizon.
1. Do you remember your first time in DTLA? Many many years ago… The Smell to watch indie bands and eat vegan pancakes 2. Why do you like DTLA? DTLA has grown so much in the past 5 years but it has always been incredibly vibrant and unique. I love the architecture and history of old Los Angeles that you see walking all over Downtown and the intersecting of so many strong, unique cultures. In the same block you come across buildings that are Art Deco, Modern, Post Modern, Italian Renaissance Revival... 3. Your favorite moment in DTLA? The weekends tend to be a bit more quiet and local with all of the businesses closed so you really get a great sense of the city. 4. Your favorite street of DTLA? Broadway 5. An hidden pleasure of DTLA? L.A. Union Station Station
11. Your 3 or more favorites places of DTLA to share : Stumptown Coffee 806 South Santa Fe Avenue | Los Angeles, CA 90021 Orsa & Winston 122 West 4th Street | Los Angeles, CA 90013 BAR Ama 118 West 4th Street | Los Angeles, CA 90013 12. Your last “breaking news” about DTLA? The huge fire we had! 13. DTLA three words Vibrant, Historic, Inspiring
Please visit www.bobo-house.com
6. If DTLA was a movie, it would be ... Chinatown 7. If DTLA was a book, it would be ... On the Road, Jack Kerouac for the Clifton’s scene 8. If DTLA was a perfume, it would be... Fracas de Robert Piguet 9. If DTLA was a rhythm, a sound, a music, a famous record, it would be ... Electrifying 10. One thing you didn’t know about DTLA? That it is illegal to lick a toad in the City of Angels! Who knew?!
LA showroom 1259 South Camden Drive Los Angeles, CA 90035 PARIS showroom > Mamz elle Margalette 64 Rue Tiquetonne 75002 Paris MARGALETTE PRODUCTION Stéphanie Margalette Audoin margaletteproduction@gmail.com
PHOTOGRAPHER: Cameron Dain Fashion Editor: Margalette Audion
LA LOFTS | Realty®
“More than just your Realtors ®, we’re your Neighbors!” Alex LiMandri
CalBRE # 01822666
info@laloftsrealty.com www.laloftsrealty.com
PLEASE VISIT LALOFTSREALTY.COM FOR ALL DTLA LA LISTINGS FOR SALE AND FOR LEASE
213 626 5433
VALENTINE’S DAY
GIFT GUIDE by
Come on, let go! Saint Valentine’s Day is an opportunity to take a chance, flirt, move out of the friend zone, take it to a new level or seal the deal. Look no further than DTLA for great inspiration. Whether a die-hard romantic or a kid at heart, we compiled some wonderful gifts at a range of prices. For even more inspiration, go to SHOPWALK DTLA Sunday February 8. Come on Romeo! Move it Juliet! Show us what you’ve got!
Cinnia Finfer
Pale Violet 650 South Spring Street los Angeles, CA 90014 www.pale-violet.com
Photo Cinnia Finfer
Sugar Dandy Dress | $328
Cosa Bella Bra/Panties | $69/$34
LaTres Luxury Lingerie 111 West 7th Street Los Angeles, CA 90014 www.latres-royal-intimates.myshopify.com
Woo Souvenir Shop 209 South Garey Street Los Angeles, CA 90012 www.ilovewoo.com
Beaded Leather Cuff | $20
Blends 725 South Los Angeles Street Los Angeles, CA 90014 www.blendsus.com
Nike Stefan Janoski | $87
Luchini “Joey” Sunglasses | $40
ESP Flip the Script 1029 South Broadway Los Angeles, CA 90015 www.esp.gr.jp/?tag=flip-the-script
Althouse 761 South Main Street Los Angeles, CA 90014 www.shopalthouse.com
Pepper Cotton necklace/bracelet | $148/$88
Photos Cinnia Finfer
Musical Band | $75 Love Heart Puzzle | $20
Photos Cinnia Finfer
Jade Creaciones Sandals | $56 Handmade Leather Bracelet | $18
Poketo 820 East 3rd Street Los Angeles, CA 90013 www.poketo.com
Miguel Torres 214 West 8th Street Los Angeles, CA 90014 www.migueltorresdesigns.com
Jessica Louise 1041 South Broadway Los Angeles, CA 90015 www.shopjessicalouise.com
Anonymous Corduroy Jeans | $235 Lyrical Soul Campers Cap | $45
Seven-Points 845 South Los Angeles Street Los Angeles, CA 90014 www.seven-points.com
Sweetheart Bow Tank | $30 Plaid skull and bones Scarf | $24
Photos Cinnia Finfer
Guerilla Atelier 427 South Hewitt Street Los Angeles, CA 90013 www.guerillagalleries.org
Photos Cinnia Finfer
Biegert & Funk Clock | $1,490 SC Foy Dog Leash $895
NEW KIDS ON THE
BLOCK by
Photo Credit: Broadway Arts Tower
Cinnia Finfer
Well it only took 80 years, but there is now some new office space available on Broadway! Built in 1928, as the Schulte United Department Store, (A “Woolworth’s style” department store complete with a 125 seat cafeteria counter) the building has been reinterpreted as a creative work space, now named the Broadway Arts Tower. The trick with these conversions is keeping the inherent charm of the of the historic building (think bronze inlays, brass handrails, brick work and hardwood floors) while delivering the modern amenities demanded by contemporary businesses. So far, so good as already most of the prime spaces have been leased. First time visitors might be disoriented by the fact the building’s main entrance and grand staircase is from the back alley (Lindley Place)- but truth be known, that is how it was originally designed.
Broadway Arts Tower 529 South Broadway Los Angeles, CA 90013 www.529tower.com
Photo Credit: Broadway Arts Tower
Regulars to the Fashion District rejoiced with opening of Preux & Proper, in “pie slice” created at the merging of Spring and Main Streets at 9th. Word is Preux & Proper salutes the cuisine of New Orleans by pairing “Southern California farm-to-table freshness with the robust flavor of New Orleans.” Only in DTLA would you find a Muffaletta Board on the same menu with a Kale and Quinoa Salad. Downstairs, Preux is cocktails and counter service with a 30 bottle wine list, 12 beers on tap, six frozen daiquiri flavors as well as classic southern cocktails. (i.e. Vieux Carr, Sazerac) Upstairs, Proper provides open air bistro seating with table service. With Mardi Gras almost upon us now would b a good time to reacquaint yourself with the glories of steam pots, fried frogs legs, crab cakes, debris hash, po’ boys and grilled gulf shrimp. Currently they are open from 4pm – 2am daily, lunch will be added shortly with brunch not too far behind. Laissez les bons temps rouler.
Preux & Proper 840 South Spring Street Los Angeles, CA 90014 www.preuxandproper.com
Photo Courtesy of Preux & Proper
Super Charged burst on the scene about a month and a half ago, offering simple, colorful clothes for girls size 2T -6X and boys. Happily, the prices aren’t supercharged with graphic tees starting at $8.00 and topping out at $60 for a Hoodsbee, a signature item that is a hoodie that can fold up in a plush friend. (or is it a plush friend that unfurls to a hoodie….). The Brainchild of Evy of California, a major manufacturer/licensor of Hello Kitty, My Little Pony, Vader and Transformers apparel, Super Charged is an experiment into the retail. The space has a remarkable mural by artist Marissa Luca that is deceptively simple. At first glance it seems to be just a cartoon rendering of the DTLA skyline, however it is it a rather ingenious compression of several key buildings. It you have a close personal friend under 3 ½ feet, chances are they would be happy to check this out with you.
Photos Cinnia Finfer
Super Charged 809 South Flower Street Los Angeles, CA 90017 www.evy.com
From all the early reports, Redbird has hit it out of the park with the winning combination of an elegant and interesting space, innovative menu and warm, professional service. Frankly it would be a surprise if it wasn’t a standout. Combine a previously sacred space steeped in local history with culinary heavy hitters Neal Fraser, Amy Knoll Fraser and Bill Chait and you are off to a serious start.. The restaurant occupies the former rectory building and courtyard garden of the Cathedral of Saint Vibiana a beautiful space on its own, now reinterpreted as a lounge. 24 seat bar and dining area. The name Redbird is a term for papal cardinals vestments. Opened currently for dinner only, Tuesday through Sunday nights, lunch menus are now being developed.
Photo credit: DYLAN + JENI
Redbird 114 2nd Street Los Angeles, CA 90012 www.redbird.la
The DTLA pizza range wars are heating up. The newest contender, 800 Degrees Pizzeria had landed squarely in the financial district at Flower and Wilshire to serve the surging lunchtime and dinner crowd. For the uninitiated, 800 degrees uses handmade dough, assembles fresh ingredients on said dough and then bakes it for 90 seconds at, you guessed it, 800 degrees. Three kinds of pizza crust are available, including a gluten-free option. Salads and small bites complete the menu. Dine in or carry out. Allergic to standing in line? Send your order in advance. There is generous, comfortable seating that you would expect from a table service restaurant and a full service bar. You thinking what I’m thinking? Let’s wait out the heinous after work rush with custom ‘za and a cocktail!
800 Degrees Pizzeria 800 Wilshire Boulevard Los Angeles, CA 90017 www.800degreespizza.com
Photos Cinnia Finfer
One of three micro stores now open on the north wall of the Tower Theater (8th/Broadway), Artesana had taken the Mexican paleta ( frozen juice bars) to a whole new level. An artisan commitment to the freshest ingredients produces wonderful flavors like Apricot Crème, Strawberry Lime and Asian Pear Ginger. At only $3.00 a pop you will become a repeat offender in no time at all.
Photos Cinnia Finfer
Artesana 220 West 8th Street Los Angeles, CA 90014 www.artesanapops.com
Girl Heaven! Felicity Rathbone’s House of Vintage feels like stepping into your most glamorous friend’s closet. From breath-taking, red carpet worthy evening wear to head-turning street clothes, Rathbone has shopped the world for us and developed a beautifully curated selection of goods dating from the 1920’s to the 1990’s. And if that wasn’t enough, there are some dazzling jewelry items to consider as well. Now, don’t be intimidated, because prices start at $75. So why don’t you take a look, because finding the perfect dress is priceless!
House of Vintage 650 South Spring Street Los Angeles, CA 90013 www.houseofvintagela.com
Photos Cinnia Finfer
We all have that moment when we are feeling utterly uninspired as to what to get for a gift. At Funn Roberts ‘ and Narumi Ogawa’s charming Articulum General Store, literally everything is for sale. A spectrum of furnishings, tableware, paper goods, jewelry and children’s items invite and enchant. With prices starting at $2.80 for a lovely hand-made soap to $4,000 for a custom-made table there is truly something for any budget.
Articulum General Store 645 South Main Street Los Angeles, CA 90014 www.articulumgeneralstore.com
Photos Cinnia Finfer
Everything about this place is just a breath of fresh air. Brothers Kieran and Chad Roberts have created a bright, attractive space offering a comprehensive selection of cold pressed juices and your choice of beef, chicken, or veggie Jamaican Patties. (Essentially the Jamaican cousin to the empanada) They hit it early, opening at 8 a.m. Monday – Friday, (9a.m. Saturday and 10a.m. on Sundays.) Great spot if you need to grab and go, but also a place to meet/linger with music, tv, free wi-fi and now charging stations at every table.
Green Grotto Juice Bar 541 South Spring Street - Suite 133 Los Angeles, CA 90013 www.greengrottojuicebar.com
DESIGN by
Photo Julianne Pease
Julianne Pease
A DESIGNING LOOK AT THE
LA ATHLETIC CLUB Recently I joined interior designers, Cathi Marcoly and Mary Alice Slattery from CM In The City as they toured the Los Angeles Athletic Club. Located at Olive and 7th in the Historic Core, this members only club has been a mainstay in DTLA since it’s doors opened in 1880. In addition to being a complete athletic club that would satisfy any athlete the Los Angeles Athletic Club is also a boutique hotel and residence filled with great amenities, not the least of which is the stunning 2-story indoor pool. The iconic glass dome ceiling showcases a beautiful art deco chandelier. There is a running track, which stretches all the way around the second level of the pool enclosure. The entire space is as stunning in the daytime as it is at night. Cathi‘s and Mary Alice’s tour focused mostly on the common areas of the club, including spaces recently renovated by interior designer Tracy Beckmann. Cathi explained that renovating a historic building is an inspiring and complex project to undertake. As the newer target clientele is younger, a balance must be found to maintain the history, keep the current members comfortable yet bring in elements that speak to potential younger members. This design juxtaposition is demonstrated throughout the common spaces. Cathi and Mary Alice shared a few examples starting in the clubs Innovation bar. The Innovation bar and adjacent restaurant, Famous Players have an abundance of Art Deco Charm and mid-century flourishes. The Innovation is one of the oldest bars in Los Angeles and has great private rooms, which were especially popular during prohibition days. Both spaces were re-designed to maintain the club feel, but pops of color, unique side tables and a few fun accessories bring it current. As in most bars, there is the need for a large television. Mary
Alice spoke about the smart choice to frame out the television. She added, “By building a custom frame around the television you are able to have a massive television without having it take away from the grandeur or the space.” The large back wall in the bar is painted in blackboard paint and a collection of antique tennis rackets is displayed on it. In addition to the rackets displayed, there are two schematics for building a rackets. Cathi shared that this is a perfect example of how collections gathered and displayed together can make a great design impact. Cathi and Mary Alice were impressed with the simple yet perfect choices made in the renovation of the business center. The redesign is a perfect example of modernizing a space while keeping a nod to the past. And what a past it is….. The Los Angeles Athletic Club has a storied history, from bringing the Olympics to Los Angeles and providing a place for generations of our local athletes to train and so much more. Athletics is the foundation of the Los Athletic Athletic Club and the public athletic spaces, famous trophies and historic photographs throughout the building demonstrate this. Being the home of the top college basketball award in the country is a good indication of the expert basketball facilities you could expect at the LA Athletic Club. The public restrooms were recently redone and the locker rooms are in progress. Here are a few looks at the beautiful ladies rooms on the main floor. Cathi and Mary Alice loved the final results of this renovation. Cathi shared that the use of marble tile is not only beautiful but helps to maintain a historic look. Using a monochromatic color scheme, in this case white and gray, and adding classically designed hardware and fixtures makes for a timeless look that will appeal to all. Both Cathi and Mary Alice were impressed with the choices made to make this space truly a rest”ful” room.
Photo Julianne Pease
The Los Angeles Athletic Club is a great slice of DTLA life. The boutique hotel rooms are well appointed and beautifully designed. You can view some photos on their website. This is a great place for hosting out of town guests or booking your own close to home get-a-way. Our tour ended in the bar where we enjoyed fabulous manhattans. We all found the space comfortable and inviting and felt that if it were quiet enough we would be able to hear the walls talk. Be sure to add a visit the Los Angeles Athletic Club to your list of things to do in 2015.
Photo Julianne Pease
CM Designs Cathi Marcoly (323) 942 9920 Mary Alice Slattery (323) 942 9921 www.cm-designs.com
1,365,471 ideas inspired
31,768 design seekers to join us in L.A. Join Us For America’s Largest Design Event May 29-31, 2015 Los Angeles $5 off with code: LALOFTS dwellondesign.com #DODLA INDUSTRY PARTNERS
THE TOP TEN REASONS TO ATTEND DWELL ON DESIGN by
Alex LiMandri
It is not a secret that LA LOFTS | Realty ® and DTLA LIFE | Magazine! are big fans of Dwell Media. The leading magazine for modern designs has grown into a media empire with more than 3,5 million addicted and dedicated lovers exploring all their platforms including dwell.com, the Dwell Store (www. store.dwell.com) and now the newly launched only real estate marketplace for Modern Properties Dwell Homes (www.dwellhomes.com). 10 years ago, when the San Francisco based company started their design show in Los Angeles it was a real challenge to excel into the convention world. But now it has become America’s biggest design event and a reference for thousands of visitors hungry for modern living ideas. With three full days of dynamic exhibitions, unparalleled educational opportunities, cutting-edge technologies, 90 onstage programs, 250+ speakers, and more than 2,000 innovative modern furnishings and products. A undeniable reference for everyone that love to live in a modern world. Please join us for the 10th Anniversary of Dwell on Design LA, May 29-31, 2015 at the Los Angeles Convention Center.
If you’ve never been to the Dwell-curated event, here are our top 10 reasons to attend! 1- See thousands of this year’s best modern products 2- Hear hundreds of design industry experts 3- Experience living landscapes and Prefab homes in Dwell Outdoor 4- Connect in-person with hundreds of brands on the show floor 5- Explore stunning residences with 3 Dwell Home Tours 6- Learn with a breadth of Continuing Education Units (CEUs) 7- Meet, network and bond with thousands of design-seekers 8- Be the trendsetter among all of your colleagues and friends 9- Join prior attendees, friends and biggest fans for our 10th anniversary 10- Your exclusive discount code DODLA15 for $5 off show passes now
USE OUR EXCLUSIVE PROMO CODE LALOFTS TO GET $5 OFF SHOW PASSES NOW!
WWW.DWELLONDESIGN.COM
Photo Courtesy of Dwell Media
Photo Courtesy of Dwell Media
Marble Trivet by Fort Standard $88
Blossom Candlesticks by Applicata $55–$75
Roule Tray by Discipline $250
“I am a residential Senior Mortgage Loan Advisor. With over 20 years of lending experience I have helped over a thousand homeowners achieve their financing goals.
In this challenging financial market, I am working very diligently to help my clients with the right mortgage choices.
On a personal note, I am originally from Ohio and graduated from Kent State University with a Bachelors of Science degree. I reside in Hollywood and have lived in Los Angeles for the past 15 years. Lastly, I am an avid enthusiast of world travel, international architecture and California wines.
I look forward to being at your assistance.”
Tony Sabella Senior Loan Consultant West Los Angeles Team
www.tonysabella.com
!! !! !! ! ! ! ! ! ! !
Stearns Lending Inc.
323.852.4800 Office 310.210.7256 Mobile 209.322.3506 Fax
http://64777stearnshomeloans.com
DRE#01204373 NMLS ID# 233399
Craig Carrying Case by Delfonics $54–$72
Timeless Accessories When accessorizing, consider elegant geometric shapes in varied materials like these marble trivets from Fort Standard and the brass Roule Tray from Discipline. Add saturated color you can take on the go with Delfonics’ Craig Carrying Cases. Shop our collection at store.dwell.com.
ART
SPOTLIGHT by
Petra Wright
GDCA
GALLERY’S
NEW
HOME! Last year was great for GDCA, being chosen by CBS as one of the Top 10 Contemporary Art galleries in Los Angeles – now this year promises to be even more extraordinary! On the eve our 5 year anniversary downtown, we are thrilled to announce our move into a brand new 2300 square foot space: 727 South Spring Street, Los Angeles, CA 90014, (between 7th & 8th Streets).
“727 South Spring”, is only a block and a half away from the old ‘Delson”. It was previously Edgar Varela’s and DrkRm Gallery’s space – many will remember the popular Ansel Adams exhibit. Big shoes to fill indeed, and we are excited to step up to that challenge. We also look forward to being right next door to the ‘Hive’ Gallery, one of the original galleries to populate Downtown, and an institution in its own right. We will always cherish our beginnings at 6th and Spring Street. In many ways we grew up along with the neighborhood around us, our gallery and Spring for Coffee were amongst the first in this area. Now, we are ready to take this experience to a freshly booming and more upscale section of DTLA. New designer boutiques, restaurants, bars and hip new coffee houses are popping up every day, such as Verve Coffee, Terroni, Peking Tavern. We are also only a block away from the Ace Hotel, Alma, The Wood Spoon and so many more!
727 is a magnificent, grand space, which has incredible ambience due to it’s history, as well as it’s architecture, especially it’s dramatic 20’ high ceilings. It will features two galleries: gallery A & gallery B. Gallery A will feature group shows, while gallery B serves as a solo exhibit venue. Our grand opening to the public will be the Art Walk reception on Thursday, February 12th. Doors at 12 noon and will stay open until 10pm. The opening exhibit for the new GDCA Gallery is “Proximity” - a group show celebrating the mediums of painting, photography, digital art and sculpture. “Proximity” introduces, alongside many other wonderful talents, the work of Kathe Madrigal. Madrigal’s vivid, yet mysterious paintings transition from soft, elegant color fields to edgy loose canvasses with street art infused text, commenting on life in between the darkness which we are born from and return to. Please come see us at our new location – we look forward to sharing many more art exhibitions and events with you!
Petra Wright GDCA Gallery (323) 309 2875 www.GDCAgallery.com
ENTERTAINMENT by
Peter Badillo
Photo courtesy of NewFilmakersLA
NewFilmmakers LA is in the Valentine’s Spirit With Love Themed Films In the name of love on February 7th, 2015, NewFilmmakers Los Angeles (NFMLA) celebrates Valentine’s Day during its monthly film festival at the AT&T center in Downtown LA. To kick-off the event, there will be a pre-reception and to top-off the night, in the filmmaker lounge, there will be an after party with a full bar and appetizers. ‘Tis the season for Award ceremonies. Amongst the celebrated feature films, one can find a pattern: the presence of love. “Boyhood” shed light on motherly love and the dynamics of sibling relationships, while “American Sniper” concentrates on brotherly love and patriotism. The love for pursuing a passion despite the challenges was portrayed through “Birdman.” And the ultimate love story of the season, “The Theory of Everything” where, at a personal and professional level—emotionally, mentally, and physically—love stands up to a physically debilitating disease and ultimately triumphs. Love is often at the foundation of many stories, something NewFilmmakers LA film festival brings to the forefront in its upcoming film festival on February 7th, 2015. The screening features twelve short films revolving around three categories: Love and Laughter, Love and Consequence, and Love and Loss. Located in Downtown Los Angeles, the AT&T Center is the Presenting Venue Sponsor of NewFilmmakers LA (NFMLA). Founded in 2007, NFMLA has screened over 950+ films from over 59 countries. NFMLA boasts over 30,000 supporters locally. The organization provides a forum where filmmakers can be recognized with title supporters Sony Pictures Entertainment, TheWrap, SAG-AFTRA, Variety Magazine and LA Weekly.
Photos courtesy of NewfilmakersLA
For information or to reserve tickets to the NewFilmmakers LA February 7th, 2015 screening, please visit www.newfilmmakersla.com.
Peter Badillo Entertainment Editor DTLA LIFE | Magazine! 215 West 5th Street #1103 Los Angeles, CA 90013 pjbadillo2005@yahoo.com
TALK TO THE
VETS by
dtlavets
The Skinny on Canine Diabetes
WHAT? Diabetes mellitus is caused by a lack of insulin. Insulin is the vehicle that “drives” glucose into the cells of the body. Without insulin the cells of the body will starve even if there is plenty of glucose (energy) in the bloodstream. WHY?
Know how to watch for signs of hypoglycemia. Weakness, tremors, twitching, collapse and seizures are signs that may indicate low blood sugar levels. If you notice these signs, you should take your pet to the nearest veterinarian. Call us or visit us at www.dtlavets.com to learn more about diabetes in your pet.
Diabetes mellitus in dogs is similar to type 1 diabetes in humans - both are associated with a genetic predisposition or an autoimmune inflammation of the pancreas, the organ that produces insulin. Dogs usually do not show signs of their illness until their pancreas is totally unable to produce insulin. TREATMENT? Most dogs are treated with twice daily injections of insulin for life. Diet is another important part of maintenance. A low-carb, low-fat, high-fiber diet is important to help control glucose levels. MONITORING? Regular veterinary monitoring is extremely important. Insulin requirements may change over time even if a dog has been on the same dose of insulin for years. We recommend check-ups with blood and urine tests every 6 months. It is also vital for owners to keep a close eye on the pet’s thirst, urination and weight - these are important signs that help reflect how well controlled the diabetes is at home. OTHER PROBLEMS? Diabetics have reduced immune defenses which predisposes them to secondary infections like bladder and skin infections. The pancreas is prone to inflammation, which can cause gastrointestinal upset and can make regulation of the sugar levels difficult. Most diabetic dogs will eventually develop cataracts in both eyes, even if they are well-regulated. Most diabetic dogs will eventually develop cataracts in both eyes, even if they are well-regulated. SPECIAL CARE AT HOME? Water, water, water. Make sure there is plenty of it. Make sure to note if it’s suddenly disappearing. Diabetics are predisposed to dehydration and just because the pet may be drinking more doesn’t mean that they are well hydrated. In fact, pets who are drinking more water than normal are usually dehydrated. Their thirst increases because something about their bodies does not allow them to utilize all the water that they are drinking. So they are never satiated - and they just keep drinking. So keep your eye on the thirst. Ideally meal times and insulin injection times are consistent.
Dr Leia Castaneda DVM, CVA DTLAvets (213) 613 1537 333 South Spring Street Los Angeles, CA 90013 www.dtlavets.com
PETS by
Janene Zakrajsek
Friends & Animals - True Love is more than Fur Deep Our human instinct to love, be loved, to nurture, to belong to group, to bond with another being-- all needs quite often fulfilled by our animal companions who offer their loyalty, protection, and emotional support. For some of us, our longest relationships (excluding family of course!) are those we have had with our pets. They have endured all of life’s ups and downs with us, faithfully by our side. In my own personal experience, my longest current relationship is at nineteen years and counting-- Not many other people can say they know me as well as my cat! With animal companions there are no break ups, no fighting, disappointments, heartache- it’s a true friend until the very end. For some, pets are best friends forever, a sidekick, a wingman, a lil’ homie... For others, pets are family members, more like children to childless people and couples, or an empty nest-filler for attentive parents. Either way you dissect it, our pets are the objects of our affections (and sometimes obsessions), as they enhance our lives in so many ways. True love? A Bond with Benefits A growing field of research routinely points to the positive effects of the human animal bond, with mounting evidence and case studies citing improvements in the health of people, contributing to our wellbeing, and impacting our physical, emotional, and social needs. All types of therapeutic outcomes from treating autism and kids with disabilities, to support for the elderly and victims of abuse, to treating veterans with PTSD, and including reducing your own stress. Wouldn’t you agree that your pets do improve your mood? Studies have shown that a loved pet can exert a calming influence on blood pressure and heart rate when the owner is performing standard tasks designed to induce mental and physical stress (University of Buffalo). Although being a pet caregiver isn’t for everyone with the added expense and responsibilities that comes with pet care, for most people, the benefits of having a pet outweigh the drawbacks. Dogs and cats can reduce stress in your life and bring you support when times get tough…personally, I believe petting to the best remedy for a bad day and have no shortage of takers in our household. It’s a win-win for everybody!
animals since they rely on us to make decisions for them. If you had to choose between human and animal, which would you choose? Our pets enrich our lives in so many ways. If you are a caregiver you know that each day is a new adventure- everything is possible. One thing that will always be for certain is that their love is unconditional and humankind is better for it for having loved an animal. Love well! LOVE is in the air and we are celebrating all sorts of fun during February with events for you and your furry Valentine. Treat them to something special with our meaty treats, new toys, and flirty new seasonal gear. Love it or hate it, Valentine’s Day is a special time to remember the unconditional LOVE your dogs and cats give YOU all year long. Ask our Pet Experts in-store for all the flirty details, including our cheeky ‘50 Shades of Fur’ themed promos and Mutt Mingles! Pussy & Pooch is an award-winning pet lifestyle brand and interactive retail destination for pets and their people. Our unique and design-forward retail concept brings a playful, edgy and fun twist to the pet store experience.
Dating, Blended Families, and Furry New Additions Learning to love the other species... can “dog people” and “cat people” really date? What if you don’t like your girlfriend’s cat or you’re allergic...can the relationship survive? What happens when your pets and his pets are not a harmonious mix...can you socialize them into a peaceful pack? These can all be tricky situations to navigate, not just for our own comfort but also for the well being of our faithful animal friends. This can often be when that human animal bond gets tested the most, and the commitment you’ve made to that animal for love and life. To overcome these challenges as caregivers we must be willing to put in the work to learn, train, socialize, enrich, or ultimately do what’s best for the
Janene Zakrajsek PUSSY & POOCH 564 South Main Street Los Angeles, CA 90013 (213) 438-0900 www.pussyandpooch.com
SELF LOVE IS
ALL YOU NEED by
How to be solo and survive February 14 in Downtown LA?
Lori Tierney
Large red hearts, pink double hearts and lavender hearts pop up everywhere right after the New Year celebrations fizzle. Retailers everywhere are poised to capitalize on the next big holiday frenzy-Valentines Day-February 14. The holiday of love, lovers, couples, weddings, marital bliss, companionship, friendship and our eternal quest to be loved, accepted and romanticized, our need for approval, our quest for the holy grail of life-LOVE. No place on earth says LOVE more than the Hawaiian Islands. With their cascading waterfalls over porous lava rocks into natural pools fit for swimming lovers, Hawaii is the capital of LOVE. We have all seen the images of the physically attractive young couple under the Hawaiian waterfall. He, with a tanned, chiseled muscular physique, she the personification of the nubile Goddess, wet hair drenched by the waterfall, flawless skin, perfectly shaped melon-esque breasts almost covered by an island print bikini top. He, holding her in his arms, she looking longingly into his eyes… the Ad industry’s’ idea of love, romance and the happiness utopia. What registers in our brains as we see this carefully crafted image, is that somehow our lives have not measured up to this fabrication of the LOVE“ ideal”. This is especially impactful if you live in Los Angeles, where Hollywood’s idea of romance permeates society at every turn.
hidden to most people who speed past it on the 110 Freeway. It’s a place of natural habitats and recreation, and to its adjacent neighbors, it is their backyard. The park is inspiring. The views for its high spots are breathtaking and revealing. It is truly a place worth exploring, and a place that simply by its presence, nurtures the concept of loving self.
dwellhomes.com
the leading real estate marketplace for modern homes
As you walk the marked trails and surround yourself in the natural beauty this city has to offer so close to its urban borders, you just might forget for a moment that you are on a date with the most important person in your life-yourself! And as February 14 passes by again, you will reflect on the fact that this indeed was your best “date” ever! Wishing you all a day of love in all its forms, shapes and colors! Lori Tierney
I pondered this image as I flew alone to Hawaii. My first trip to the islands was predictable-to celebrate my third honeymoon. Seems the third time was not the charm! This trip ahead of Valentine’s Day became a reflection on what LOVE really is and how to navigate this season of heartfilled fantasies when you are single in Los Angeles. Indeed, where was I going to spend my February 14 alone in LA? The social media chatter had begun, as people everywhere posted their ideal images of the love in their life, of their lives, or the exact opposite-silence from anyone single at Valentines Day.
20 West 53rd Street | Manhattan, NY From: $5,150,000
I often turn inward for guidance to help me navigate life’s turbulent waters and have a daily meditation/ yoga practice, where in the stillness, I find answers, comfort and the desire to keep moving onward in life, no matter how difficult it can seem. The ocean is also a place of comfort and solace to me. While swimming in the warm waters, with sea turtles and whales migrating close by, and this article deadline hours away…I was reminded that in order to find love, one must first love self. Ahhh, SELF-LOVE, that elusive phrase we have all heard tossed out at self-help workshops and New-age gatherings. But what is it really? How does one go about, with the big V-Day in LA, looming, find it? There is a place adjacent to the heart of Downtown LA where singles can spend the day surrounded by naturea place where red-tailed hawks circle overhead, Horned owls hoot in the trees, cottontails scamper and mule deer dot the surrounding landscape. It’s called Ernest E. Debs Regional Park, or Debs Park. It’s relatively undiscovered,
Lori Tierney is an author and Feng Shui consultant living in Los Angeles. Lori Tierney @cougaryoga www.loritierney.net
732 Vernon Avenue | Venice, CA For Sale: $2,765,000
2805 Chesterfield Place | Washington, DC For Sale: $3,399,000
LIVE INTERNATIONAL | Real Estate! does not make any assurance as to the timeliness or accuracy of the property details above including incomplete, insufficient or inaccurate information which has been provided courtesy of the actual property listing agent and/ or broker for the purposes of this advertisement. BRE#01822601 Tiffany Gatto | LIVE INTERNATIONAL | Real Estate! - 548 South Spring Street #109 - Los Angeles, CA 90013 - USA - Tel. 844 OWN DWELL Please visit www.dwellhomes.com for more information.
Retirement; It often evokes pleasant thoughts of future travel, golfing, spending time with the grandchildren, but it also can bring up stress and concern. Do I have enough money? What if my health declines? How much money will I need for health care costs in retirement? When planning for health care expenses in retirement, most Americans are aware that they will be eligible for Medicare at age 65. But what does this really mean? Does Medicare pay for all health care expenses in retirement? What’s covered? What’s not? As you prepare for retirement, sufficient attention must be paid to health care costs—even when you’re on Medicare. Medicare is a deductible and copay system that provides health care coverage. But, even after you become eligible for Medicare, you will still have health care expenses that you’ll need to pay for. In fact, a recent study by the Employee Benefit Research Institute (EBRI) revealed that Medicare actually covers only about 60 percent of health care costs in retirement. Fortunately, a little bit of knowledge and careful planning regarding health care expenses can make a big difference and can help safeguard your financial health in retirement.
FINANCIAL TIPS by
Dave Cullwell
UNDERSTANDING THESE THINGS CAN HELP YOU: • Understand the types of health care costs most people encounter in retirement so that you can budget appropriately. • Understand the different parts of Medicare. • Identify what is and is not covered under Medicare. • Avoid common pitfalls associated with enrolling for Medicare. Dave Culwell Financial Representative Northwestern Mutual – Downtown LA 515 South Flower Street, 33rd Floor Los Angeles, CA 90071 (213) 243 7065 | office (626) 676 1536 | cell/text CALIC# 0C6583 Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company, Milwaukee, WI (NM) (life and disability insurance, annuities) and its subsidiaries. Dave Culwell is an Insurance Agent of NM.
MEDICARE SIMPLIFIED KNOW YOUR OPTIONS – KNOW THE COSTS!
THE WORLD
IS A SAFE PLACE by
Jim White
Photos: Julien Gulemond
On January 29th, 2015 I attended an event in Downtown Los Angeles along with national and local government officials, non-profit and philanthropic organizations and the local business community came together to pledge to end veteran homelessness in Los Angeles County by the end of 2015. At a press conference hosted by Home For Good, an initiative by United Way of Greater Los Angeles and The Los Angeles Chamber of Commerce to end veteran homelessness in 2015 and chronic homelessness in 2016, the joint task force unveiled a detailed Action Plan to meet its collective goals. I am proud to be on the the Home For Good Business Leaders Task Force. Since its launch in 2010, Home For Good partners throughout the region have housed over 12,000 veterans, with a current rate of 438 veterans housed each month. To achieve the goal of eradicating veteran homelessness by the end of the calendar year, the community must house 538 veterans per month. Los Angeles Mayor Eric Garcetti; County Supervisors Sheila Kuehl, Mark Ridley Thomas and Hilda Solis; and leaders in the non-profit, philanthropic, and business sectors were in attendance to publicly renew their commitment to the goals set forth by Home For Good, including ending veteran homelessness by the end of 2015, chronic homelessness by the end of 2016, and ultimately all homelessness in the region. Secretary of U.S. Department of Veteran’s Affairs, Robert McDonald, was the keynote speaker at the event, which took place at The Rosslyn Hotel in DTLA, a SRO Housing Corporation, a permanent supportive housing facility for formerly homeless veterans. “We need to welcome home our veterans with much more than a smile and a hug, but with a life,” said Los Angeles Mayor Eric Garcetti. There are 39,500 homeless men and women in Los Angeles County, of which 4,618 are homeless veterans. To bring about solutions to end veteran and chronic homelessness, the Home For Good Action Plan zeroes in on four core drivers to end veteran and chronic homelessness: sufficient resources, efficient service delivery, excellence in quality and strong public and political will. “Every region in Los Angeles County is impacted by veteran homelessness, and it will require a strong and collective effort to eradicate the issue and house our homeless veterans still living on the streets,” said Elise Buik, President and CEO, United Way of Greater Los Angeles. “We are grateful to receive renewed support today from our federal partners, local officials, non-profit organizations and the business community, and believe this cross collaboration is what is required for us to be successful. I’m confident that with this group effort, renewed focus and expansion of the proven Coordinated Entry System, we will eradicate veteran homelessness in Los Angeles County in 2015.” “If we end veteran homelessness in L.A. County and across the country, imagine what else we can do,” said Robert McDonald, Secretary of the U.S. Department of Veteran’s Affairs. The Home For Good initiative, now in its fifth year of implementation, is the blueprint developed by the Business Leaders Task Force on Homelessness to end chronic and veteran homelessness in the L.A. region. Home For Good is a joint initiative of the Greater Los Angeles Area Chamber of Commerce and United Way L.A., and a collective and countywide effort of over 200 cross-sector organizations. For more information on Home For Good’s action plan, visit: http://www.unitedwayla.org/wp-content/uploads/2015/01/2015-Home-For-Good-Action-Plan.pdf DTLA LIFE | Magazine! is kind to provide you the full information in this issue on the next few pages. For more information on Home For Good visit: http://homeforgoodla.org/ Please join us today.
Jim White Author - THE WORLD IS A SAFE PLACE
SOURCE United Way of Greater Los Angeles
(213) 620 8000 www.theworldisasafeplace.com
Dwell Homes by
WWW.DWELLHOMES.COM
Alex Limandri
THE ONLY REAL ESTATE MARKETPLACE WEBSITE TO BUY AND SELL MODERN HOMES
Dwell Media, LLC, publisher of Dwell magazine, and LIVE INTERNATIONAL | Real Estate!, LLC, a Los Angeles-based real estate firm specializing in modern home sales, launched Dwell Homes at the National Association of Realtors ® Conference & Expo in November 2014. With their combined expertise, this new real estate arm is the only global site for locating and purchasing modern architecture-focused homes. Dwell Homes (www.dwellhomes.com) provides modern design home buyers a quick and cost-free means to survey and search the real estate marketplace. Easily find listings of design-significant properties to fit their needs and able to connect directly with a dwell-designated expert agent to help them with their transactions. Capitalizing on Dwell’s powerful marketing arm and excellent industry reputation, Dwell Homes offers home sellers and licensed real estate professionals the opportunity to market modern properties that meet the Dwell-Designated Home criteria to the largest audience of more than 3.5 million modern home enthusiasts in the world. “Forming Dwell Homes to help home buyers find distinctive modern and architecturally significant homes is a natural extension of the Dwell Media brand, which has championed modern interior, architectural and product design since our founding in 2000,” says Dwell President and CEO Michela O’Connor Abrams. “For sellers, Dwell Homes creates an outlet for placing their property in front of like-minded buyers and the real estate community at large.” “With 90% of real estate searches beginning online, the need for a specialized site was apparent,” says Tiffany Gatto, Managing Partner of LIVE INTERNATIONAL | Real Estate! “We created Dwell Homes to bring the most intriguing selection of modern homes for sale to the most discerning buyers directly on their desktop, laptop, or mobile device. The current available online real estate products do not cater to those seeking modern home design or architecturally significant properties,” Gatto adds. “Dwell Homes will revolutionize the online real estate marketplace by bringing a curated product to a highly distinguished audience.” At the core of Dwell Homes is the creation the Dwell-Designated Home certification, which assures buyers that the listings on www.dwellhomes.com are properties that meet Dwell’s standards for distinctive, modern design. “Each home submitted to the site will be considered for the exclusive Dwell Home Designation by our in-house design team,” says O’Connor Abrams. “The same team that curates the content for the magazine identified the very precise design and functional requirements for this distinction. A Dwell home is one that stands out in its architectural significance, authentic use of materials, and specific interior features. Among the strict criteria are attributes of the finishes, surfaces and the overall flow of the layout.”
WWW.DWELLHOMES.COM
Dwell Media’s substantial marketing exposure of listed properties begins immediately after agents or homeowners have submitted the required property information and materials for their newly Dwell-Designated property to the Dwell Homes team. Dwell Homes is bolstered by the rapidly expanding roster of Dwell Media’s platforms—now 11 strong—that inspire its community of design seekers, savvy consumers and passionate professionals with smart and thoughtful ideas for modern living. “It is the global meeting place for home buyers, sellers and real estate professionals who share a love for modern design and are seeking the most far-reaching and effective means for discovering and purchasing distinctive homes,” says Gatto. Dwell Homes is currently testing their beta site in California and a few states to make sure that every aspect of the consumer process is perfected to the max for the best experience possible. It will officially launch nationwide in the next few weeks. To keep up to date register at www.dwellhomes.com on follow Dwell Homes on twitter @dwell_homes For more information or to buy, list or sell your modern design property, feel free to email me at alex@laloftsrealty.com
WWW.DWELLHOMES.COM
Alex LiMandri Managing Partner | CMO Dwell Homes (213) 447 4080 alex@dwellhomes.com www.dwellhomes.com www.laloftsrealty.com