Fragile Unsustainable Growth in Community Based-Tourism that has a lot of potentialities to enhance and challenges to reverse the effect with a development program. Beyond Chacay Foundation (BCF) since 2012 has built up a great variety of experiences in terms of development, networking, technology, training, leadership, government, etc. in Ecuadorian rural Community Based-Tourism and mayor tourist towns from all four regions, in order to understand how communities function in terms of development. The main problem summarized is:
Lack of Self-reliance and practical knowledge (technical entrepreneurship).
The need for horizontal networks and collaboration with all stakeholders towards a common goal.
Nature and human instrumentalization for a economic personal growth where the modern culture of consumerism turns into an exploitation of capitals.
Lack of Self-reliance and practical knowledge (technical entrepreneurship).
The invisible world (Microentrepreneurships) and its potential, being women are the biggest representative of this group, mostly selfemployed as artisans, food and home-based workers, who dont have access to grants, loans, work spaces, equipment, supplies, capital, markets, access to technology and other economic resources.
The vertical leadership that blocks participation, autonomy and a less equitable of use of available resources.
The lack of opportunities offered in the modern and new market economy in the Smart Tourists and Green Tourists such as community promotion, events (MICE), etc.
Technology wrongly use as social media distractor
IoT Data Smartification Conservation
Stewardship Resiliency Sustainability
BCF´s Input CRI
SD Community ! Resource ! Inventory
Theory of ! Transformation
SD Toolkit! Community ! Approach
SD Sustainable Development Curriculum
1. Working with community partnerships, grant-makers and governmental agencies to promote involvement in community work. 2. Develop Community capacity where people can work together to improve their community focused on efficiency and efficacy. 3. Provide information to help focus efforts on issues with the greatest effect on community health and development. 4. Support action planning to improve the community – Application of the Toolkit and Community Evaluation. 6. Integrate the Agents of Transformation (PAT) to use a variety of methods to build capacity for doing community work and involved local youth. 7. Measure, Document and continues communication of the process of community and system change on how the community work is improving. 8. Make outcomes matter and publish academically, do presentation on media, conferences, etc. 9. Develop collaborative partnerships in another level to scale 10. Leave the community with a good training on the tools, process, and networking, community marketing, in order to have them understand and improve the factors that affect community health and development.
• The lack of resources from BCF to fund initial activities of the program. • The dependency attitude for the local government and main leaders who believe these programs should be free so citizens don't give enough importance the project. • From the central government in the community-based tourism is lacking of carry the promise to increase, promote and provide improved livelihoods for rural communities. • There are programs running that is missing to embrace more the community shareholders to create a good impact, particularly to enable education for both tourists and locals. • Lack of active community participation in the development of their local industry, even though this has allowed for greater benefits to be retained within the community (Choi and Sirakaya, 2006). • Also tourism, is based on community resources, needs and decisions, so their level of success is varying depending on many factors known as challenges of CBT development such as the heterogeneous nature of the communities in Ecuador, because many Ecuadorian CBT are intregrated for internation or national immigrants who are not form the town but are integrated in the investors group having more privileges, etc. and the locals have limited access to participation in tourism development and the benefits of tourism. • Lack of resources, information and power in relation to other stakeholders in tourism process, hence they are vulnerable to exploitation by big companies. • Lack of awareness and lack of cooperation/partnerships.
Using Technology and connectivity to smartificate processes and generate data for a better administration and decision takings.
Local Youth and University Students (graduate and postgrad) as Agents of Transformation: mobilizing and promoting collaboration, education, innovation, research, communication and stewardship behavior as as drivers of paradigm change
Identification and mobilization of Key Stakeholders (public, private, civic, academia, media and community) to Embrace and P r o m o t e Collaboration, participation for the change
Ecotourism Based on the Co Creation of Shared V a l u e , Association a n d Common Goal
Locals and Tourists in a Reciprocal Relationship, with the latter as Investors of their Time, Talent and Treasure (the option of investing in social community based projects).
I n v e s t i n g i n the Human Capital of both Locals and Visitors to provide knowledge about how the care their land and make it better.
• P r o m o t i n g S o c i a l Responsibility and Sustainability among Local Business Owner and government as a part of their government plan and to create new local policies in the execution and deman reports.
Behavior change through self efficacy, and guidance
• Sustainability, Resilience and Stewardship: Awareness of the community needs and assest to encourage locals to be more Smart in the behavious with the respect with themselves and with the nature.
SD-Goal 1: Contribute to the local economy and development of the community by promoting a dynamic business ecosystem to build sustainable and resilient communities. (SDG 1-8-11).
! SD-Goal 2: Achieve Practical Informal Education in fields of Entrepreneurship, Culture, Environment, Health, Art, Human Rights, Green Business and Ecology to provide services of excellence and change local behaviour (SDG 4, 5, 12 ,13).
! SD-Goal 3: Promote Women and Youth Participation and Empowerment by social and green entrepreneurship.
! SD-Goal 4: Ensure Environmental Sustainability, Resilience and Stewardship Behaviour starting from academia to young local citizens with a program Train the trainer (SDG 3,11, 15)
! SD-Goal 5: Develop a Stakeholder Collaboration System for an Integrated and Holistic Sustainable Development by inviting 5 sectors: public, private, civic, academia, and media to work together toward a common goal. As well as the visitors to learn more about the community by using the EcoHelix Platform where they can research, learn, enjoy, rate, and invest. (DSG 8-13-16-17-9).
Financial Capital Outcome: Empower the economical sector through technical and practical entrepreneurship education: Families with more income, women independent, youth more involve in entrepreneurship and leadership, philanthropic donations, grants for community projects.
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Social Capital Outcome: a) Experienced SD Practitioners or facilitators (PAT) to guide seasoned personnel guides or less experienced people in developing the skills and knowledge they need to deliver or direct the SD project in communities. b) Knowledge and responsable people to shape and manage international standards in quality of service, environmentally friendly in local spaces and amenities and make sure locals are responsive to community needs and dreams. c) Local high schools and university students as agents of transformation, serving to help reduce the digital divide, economical gap and lack of participation.
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Human Capital Outcome: a) Youth and women empowered with skills and knowledge of leadership that enables democratic, civic and critical participation with pro-activism and self community identity to engage them in dialogues, agreements and investment in social capital related to local issues, supporting and challenging businesses to begin addressing them. b). Youth with a spirit of innovation with skills to support their creation, implementation and evaluation of green, responsible and sustainable businesses.
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Physical and Natural Capital Outcome: a) Data generation in terms of infrastructure, Nexus (air, water, food, waste), carbรณn footprint, environmental challenges, IDH. b) Smartification proposals for the efficiency in the natural resources use and efficacy in term of time and proceses for local satisfaction and visitors experience satisfaction.
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Social Capital Outcome: a) Stewardship behaviour in all permanent and temporal citizens. b) Stakeholder commitment with more identity to create a network structure for collaboration, group membership and participation for a common visiรณn.