SMART DESTINATION TOOLKIT A COMMUNITY INTERVENTION APPROACH BEYOND CHACAY FOUNDATION
DEFINITION
PROCESSÂ
OUTCOME
Development concepts • Smart Destination • Ecoutourism • Resiliency • Green Committee – Stakeholders and Horizontal Networks and Support • Collaboration • E-Learning • Enviroment and Smart LiveStyle • Data Collection • Infraestructure and Support Services • Agents of Tranformation • Collaborative Economy • MICE • Lidership
HOW DID
THIS TOOLKIT COME ABOUT?
This toolkit was inspired by the worked done by Beyond Chacay Foundation during its six years researching and doing community work in the rural touristic areas in Ecuador, mostly directed and represented by Dr. David Lansdale who has developed many of the proposed projects and programs in a rural community. This is part of a program proposal, named ‘Smart Destination: A Human-Scale Sustainable Development Practice Applied in Touristic Communities. This project aligns with Smart city and Smart destination, with the different that this SD has the sustainable development as the base for its work and it aims to push communities for a change and contribute to a peoples wellbeing in a good relationship with nature to promote destinations.
PROJECT
DESIGN
The project was based on varios authors who have done approaches at rural community like: The Taylors, Ontario Healthy Communities Coalition, ABCD, Kotter, University of Kansas Chacay foundation Theory of Transformation. There were two phases: In phase I, Cecilia Guerrero was involved in the foundation in different communities, understanding concepts that Chacay follows to manage. In phase II, there is the MDP class, at Regis University, where Cecilia Guerrero was part of and she was introduce to Smart Village from IEEE from all the concepts, theories of transformation was taken into consideration. Small projects and approaches have been tested since 2015 until 2018 to finally propose this tool.
WHAT IS THE PURPOSE OF THIS TOOLKIT? This toolkit intends to provide ideas, information and processes that could be included in new or existing community development programs. In addition, local goverment can have a better holistic view on how to apprach to a community.
WHAT DOES THIS TOOLKIT HAVE? The toolkit consists on 10 steps with some information sheets explaining the purpose of each step. Some steps will include a data collection or some format as models, that only will be display with a request
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INTERVENTION PROCESS
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STEP 1. SEED Self-Evaluation for Effective Decision-making. A leader of the foundation, project or initiative should starts from: What is the life mission? Am I prepared to work in communities? Am I aligned with the organisation´s mission, vision vs. development practitioner`s life mission.This self analysis will contribute to the sustainability of the program. (Personal Test Sheet)
STEP 2. COMMUNITY IDENTIFICATION AND QUALIFICATION Community identification and qualification is based on criteria that includes: tourism, conservation, economic development, existing infrastructure, innovative leadership and cultural heritage. Being the precondition that the tourist community is willing to innovate, invest and collaborate
STEP 3: BUILDING BRIDGES AND BONDING WITH PEOPLE Stakeholder Mapping: 1) Identify the key stakeholders and win their support; 2) set a list of prioritisation by power of influence and interest, and 3) bond with them to get an understanding of what motivates and what are their expectations to finally get their collaboration.
STEP 4. COALITION AND COLLABORATION Out of the stakeholder group, 1) Identify the true leaders in the community, who can act as agents of
transformation, as well as your key stakeholders; 2) Look for commitment from these key people; 3) work on team building within a change coalition (green committee). 4) Make a FODA analysis of the group to check your team for weak areas, and ensure that you have a good mix of people from different, gender, sectors and different levels
within the community. As agents of transformation communicate the vision and how to be a steward. (SD Curriculum)
STEP 5: COMMUNITY ASSESSMENT (NEEDS AND ASSETS) 1) Analice Community Problems and Assets to Designing and Adapting Community Interventions and using the Community Resource Inventory (CRI), depending on the community. Many communities have developed projects under a bias behaviour of the person who has power, some just because the government wants, others because they think it is pretty. Community assessment goes further than that. The data collection helps to realise what the community really needs, moreover what is the real development in each of the seven capitals to achieve the real local wellbeing. (CRI-document)
STEP 6. BUILDING A SMART STRATEGY FOR COMMUNITY ACTION 1) Market Analysis and Specialization of Events with International Brand (Conferences, Incentive conventions, Fairs and Exhibitions, Conferences and Seminars, Product Presentations, Boards and Assemblies, Business Tourism and Conventions) 2)Tourist Training (SD-Curriculum:Quality and Sustainability) 3) Consulting for Tourist Accommodation 4) Management of the Technical Secretariat of the Tourist Destination (Green Committee-Smart Destination) International tourist representation (Keynotes, papers, fairs, exhibitions) 5) Development of strategic plans 6) Design and positioning of the brand 7) Design and creation of tourist websites and Social media 8) Acts of promotion and commercialization (in system of advice or accompaniment) 9) Communication: Merchandasing Information on illustrative interventions using various strategies for change. Information about developing a strategic plan and organizational structure, recruiting and training staff (Agents of transformation, (University Students for internship and volunteers, and providing technical an specialized assistance).
STEP 7: SMART ACTIONS FOR OUTCOMES SD Curriculum: Training before the action, learning my doing: Inside Shareholder - Stakeholder Training (involucrados directos), usually rural people lack access to adequate basic social services because they lack a political voice and they have a low national priority and attention until there is a disaster. These big inequalities between the rural/urban are a major obstacle to sustainable development. On the other hand, they lack of knowledge of business professionalism, formalism, technicism and inconsistent (null) service quality. 1) Identification of the fundamentals of a Local Smart Destination to promote internationally in a landing page of the EcoHelix Platform accompanying with an App. 2) Training to local businesses on the usage of the platform, benefits and requirements. 3) Training local Schools for e-marketing to local tourism businesses. 4) Training for women and youth in canvas model to upload projects to fundraise. 5) Community training on how, what, when, where to communicate what the community is doing. 6)Implementing and Promoting Community Interventions MICE: Tourism Community Promotion and Tourism Businesses by the organización of Meetings, Incentives, Conventions, and Events (MICE).
STEP 8. METRICS TO EVALUATING RESULTS ON EFFECTIVENESS TO ESTABLISH A "VEHICLE FOR CHANGE". The community coalition has worked hard with its many partners and supporters to meet their goal. 1) evaluate whether your project has been successful 2) Manual for criteria for success and evaluation process 3) Who will be involved in the evaluation process 4) Develop a Community Action Plan to measure quality in services
STEP 9. COMMUNITY BRANDING 1) Generating, Managing, and Sustaining Financial Resources: Information on writing grants, preparing an annual budget, and planning for financial sustainability. 2)Communication Plan of the community transformation using the Social Marketing of the Initiative: Information on conducting a social marketing effort (promoting awareness, interest, collaboration, and behaviour change), and planning for longterm sustainability within the community, nationally and internationally. Step 16: Metrics to Evaluating Effectiveness to establish a "vehicle for change". 3) After every win, analyse what went right, and what needs improving. Create Short-Term Wins in a reformed action plan (Sure-fire and sustainable activities that you can implement without help from any strong critics of the change).
STEP 10. 10. SCALE: SYSTEM FOR COMMUNITIES TO ADAPT LEARNING AND EXPAND SCALE: System for Communities to Adapt Learning and Expand, how was the previous step, what is needed to strength, mitigate, adequate or what we need to scale a bigger level. 1) Build on the Change: Scale is the expansion of this activity, both in geographic coverage and across development sectors for sustained improvement in quality of life. 2) Reflect and regroup: Anchor the Changes in Corporate Culture in the green committee: Talk about progress, tell success stories about the change process, show data registered from the before and after and repeat, outcomes and deliverable from stories that you hear. 3) Be models: Organizing for Effective Advocacy with other Communities based on experience. Give answer on the WHY and HOW about Information on advocacy principles, advocacy research, providing education, direct action campaigns, media advocacy, and responding to opposition and deniers. 4) Build bridges internationally for support the quality and accomplishments. Looking for funding to support new initiatives for achieving and maintaining quality performance, public reporting, providing incentives, and honoring colleagues and community champions. 6) SEED-SCALE (A Universal Process for Community Change: Seed-Scale) provides a road map for moving human energy, consistent community-based activities to mature, disciplined approaches aligned to strategic imperatives to Shape Community Momentum. To Fit Community Economy, Ecology, and Values.
SUSTAINABLE DEVELOPMENT CONSULTANCY BEYOND CHACAY FOUNDATION
Staff David Lansdale, Ph.D. President and Founder
Cecilia Guerrero, MBA Program Developer
David was born and raised in Thessaloniki, Greece. Graduated from Stanford University in 1990 with a doctorate in Educational Administration and Policy Analysis. Launched a national program in Geriatrics in Primary Care through the Stanford Faculty Development Program. Was Dean of the General College, and now runs the Center for Entrepreneurship and Innovation at the Universidad de San Francisco in Quito, Ecuador's leading liberal arts university. He is the president and the founder of Beyond Chacay Foundation (BCF) and also launched the above mentioned responsible social tourism enterprise EcoHelix (currently in beta phase).
Cecilia or Ceci (which she prefers) is originally from Guaranda, Ecuador. She studied at The Central University of Ecuador in Quito and earned her degree in Education specialized in Linguistics. Furthermore, she holds an MBA from Simón Bolívar University. Currently she is enrolled in an MDP program from Regis University (USA) and a candidate to become a Human Development Coach (Transpersonal Coach). Ceci is an expert in social entrepreneurship and has founded different companies, including Millenium Spanish School and AV4Events in the US as well as CECIT (a center to help people with special needs), an Online Spanish School with an Immersion Program and Conexiones an outdoor training for companies in Ecuador. Ceci is part of BCF since May 2015 and currently in charge of all the interventions and programs the foundation organizes.
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Contact us We will be happy to help with any queries or issues that you may have regarding the application process. Please contact us by email or by phone as follows: David Lansdale – david@chacay.org cell phone (593) 0998 308 267
Rights: Beyond Chacay Foundation Elaborado y diseĂąado por Cecilia Guerrero
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