Our Story…
Our Story Bohanon & Co. is a contemporary fashion line that represents glamour, is rich in texture, and provokes emotion with unique details and hand-finished touches. Bohanon & Co was founded in 2016 by Ashley M. Bohanon and created from her love for high quality craftmanship and couture techniques. While Bohanon & Co. echoes Ashley’s daring style and sophisticated personality, the clothes are meant to play a part in the everyday woman’s lifestyle.
ABOUT THE CUSTOMER
The Bohanon & Co. woman is an affluent career woman who is as adventurous as she is glamorous. Fiercely and fearlessly trailblazing through life - quality, comfort, and fit are the important elements she looks for in the clothes she wears. Without regard to price, she’s looking for unique garments, a boutique-like experience and a personalized shopping experience.
Previous presentations and events‌
GALAXY 11:11 Collection
The Galaxy 11:11 collection began with the idea of a wardrobe staple that would exude sophistication, and enhance a woman’s sensual side. Designs were inspired by the moving parts in the universe, the contrast between light and darkness, fluidity, and shining stars. What evolved were Blue Velvet High Waisted Flare Trousers and a satin, lace camisole. Developed with the idea of women embracing their curves, the trousers not only accentuate her figure, but they give an illusion of mile long legs. Satin and lace textiles aren’t just for bed time or layering, but can be a woman’s choice of fabric for a subtle erotic look.
Blue Velvet High Waisted Trousers with Floral Embroidered Mesh.
Ashley Bohanon x Betabrand
Inspiration drawn from moving parts in the universe, flower petals, transparency and shapes of gemstones.
Fabric Swatches of navy blue velvet and floral embroidered mesh
Fashion Illustration by Ashley M. Bohanon
Black camisole trimmed with black lace worn with Blue Velvet High Waisted Trousers
Pre-Fall Collection Live Life Fearlessly. Ivory sweater dress with brown tassels sewn in the side seams
Photoshoot for Accessory So Necessary
Fall/Winter Collection Fall/Winter Collection was conceptualized around the idea of a woman in tune with her power, strength, and confidence. Texture was an important element this season as a long corduroy overcoat, with beaming colors, swayed across the runways. An aviator jacket was conformed using buttery-soft suede and accented with luxurious rabbit fur at the shoulder. Flare sleeves were brought in, in an unexpected way, on the bomber jacket - perfect for day and night adventures. Part two of the season was geared toward opulence with the use of metallic, lace, and sheer fabrics adorned with embellished trims. Overall, the collection was intended to accentuate the woman’s figure and demand attention from the outside world.
Fall/Winter Multi colored spotted Corduroy Overcoat, Polyester lining, black faux suede lapels, waistband and back yoke.
Fashion Illustration by Ashley M. Bohanon
Event: Haute Ohio Magazine Launch
Mood Board
Design Inspiration
Navy Suede Aviator Jacket featuring flared sleeves with zipper closures and a detachable emerald green rabbit fur stole on the shoulder
Fabric swatches of faux fur, faux suede, satin, and corduroy
Event: Black Tie Fashion Gala
Suede Bomber Jacket worn with the high waisted skirt. Skirt is lined and features a front high slit. Suede Bomber is lined, features flare sleeves, and corduroy trimming around the waist.
Event: Haute Ohio Magazine Launch
Fall/Winter Collection Part Two
Fabric Moodboard Fall/Winter
Gold Metallic Flare Pants with Black Lace Hem
Butterfly Embellished Blazer worn with the Antique Suede Belt
Rose Blush Sheer Top
Butterfly Embellished Blazer worn with Rose Blush Sheer Top and High Waisted Satin Flares
Event: Capture Couture for Haute Ohio Magazine
Moodboard, Summer Fashion Illustrations by Ashley M. Bohanon
Summer 2016 Collection Uncompromised glamour and romance are at the forefront for the Summer 2016 Collection. The collection features a shimmery top with matching pants, along with a stunning hand-painted moto jacket.
Turtle Neck Crop Top with Zipper Closure High Waisted Flare Trousers with Elastic waistband Fabric : Glitter Knit, Polyester Blend Fashion Illustrations by Ashley M. Bohanon
Event: Haute Ohio Magazine Launch
Floral Print Moto Jacket worn with High Waisted Flare Trousers
Hand-painted floral print commissioned from a local artist
Inspiration Board
Event: Capture Couture for Haute Ohio Magazine
Floral Print Moto Jacket worn with High Waisted Flare Trousers
Event: Capture Couture for Haute Ohio Magazine
Consumer Outreach…
Customer-focused blog featuring past work, the design process, and images that provoke imagination
ashleybohanon.tumblr.com
It’s important to have multiple touch points for customer engagement and interaction. We use hashtags strategically on our social media channels to help consumers discover our brand locally and globally. Instagram
In the Press http://www.thehouseoffly.com/alltheflythings/all-thefly-questions-with-designer-ashley-bohanon
Haute Ohio Magazine Issue One October 2016
Instagram: @bohanonandco Facebook: Bohanon and Co. Blog: http://ashleybohanon.tumblr.com/ Shop: www.etsy.com/shop/bohanonandco