Ashley BohAnon Fashion Designer
Day Dress Collection Design Development Process The design process for 2018 Summer Dresses started with market research. I was on the hunt to find out what styles were currently being worn in the market, and how women wanted to wear pieces that were easy to wear and stylish at the same time. With one silhouette, I designed and made 3 dresses with the following features: All images for this collection were shot by me. • • • •
An invisible zipper Tie up straps Mock French seams Topstitched hem
Playful and bright, this mini style has a relaxed silhouette and ties up at the shoulders. The gold shoes and earrings compliment the colors within the dress and the hand sewn on brooch.
My goal was to bring a fresh and contemporary approach to the day dress with a loose fit and intricate details of faux pearls strategically placed front and center.
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This white mini dress features a square neckline and a small navy blue polka dot pattern.