Zipped Magazine Spring 2014

Page 1

ZIPPED SPRING 2014


SPRING 2014

ZIPPED staff

ISSUE 13 |ZIPPED MAGAZINE

10

EDITORIAL Tina Ferraro Editor-In-Chief

Sarah Schmalbruch Managing Editor

Altan James Creative Director

Amanda Etkind Features Editor

Kayla Isaacs Associate Features Editor

Erica Hewins Fashion Director

Natalia Forsey Danielle Martin Associate Fashion Editors

Alexa Voss

6 8.

Copy Editor

FEATURES

BRIEFS

4. Spring Essentials

The seven must-have pieces you need to stand out this season.

6. Heat Wave

Pucker up with an orange pout.

Research Editor

| ZIPPED

Vania Myers

Fashions may fade, but retailers like Forever21 are making sure that you'll stay stylish.

Art Director

Dana Sulit Associate Art Director

Drew Osumi Photo Director

10. Young Money Scintillate this spring in statement-making silver and gold accessories.

16. Model Citizens

18

ENDINGS

Despite increased industry awareness, designers still cast primarily white runway.

28. Girls on Film

18.

30. Back in

Mysterious fashion forces at play.

2

PHOTO & DESIGN

Fast and Furious

La Maison De Obscurité

Cover dress by Lung Ung

Elisabeth Ferrari

Get to know SU's own YouTube gurus.

Black

How the LBD became an instant classic–thank you, Coco Chanel.

BUSINESS & COMMUNICATIONS Daniela Rodriguez Publisher

Arianna Wright-Diaz Advertising Director

Lindsay Cameron Zach Weiss Public Relations Directors

Carly Yeung Kimberly Coleman Associate Public Relations Directors

Elizabeth Lillie Dana Froome Social Media Assistants

Special thanks to Melissa Chessher


LETTER FROM THE EDITOR

S

ometime in the midst of midterms, my best friend came home from class to find me face down in the sink, pouring her precious six-pack of Coronas all over my hair. Had I gone mad? Not quite, but I had in fact just read an article that promised to return my rather dull, dead-looking locks to their former shiny, silky glory. All I had to do was douse my entire head in beer, rinse, and repeat. Two hours and ten beers later, my strands felt soft but smelled like the floor of Harry’s Bar after a particularly sloppy Saturday night. I quickly showered, and vowed to never again doubt my Moroccanoil. When it comes to new beauty products or treatments, I’m always willing and eager to try something new, no matter how strange it sounds. Give myself an at-home ice facial? I’ll do it. Try out violet highlights? Sure, why not? When I spotted orange lipstick all over the spring 2014 runways, I scurried to Sephora to pick up my own tube of the bold new hue. (To see which shade works best with your skin tone, flip to “Heat Wave,” page 6.) This semester, Zipped encourages you to go back to basics. Ditch your chunky, colorful jewelry for subtle, yet statement-making silver and gold accessories (“Precious Metals,” page 10). Turn to page 30 to get educated on the history of the little black dress—

thank you Coco Chanel—or check out page 4 to see which must-have pieces you need to add to your closet this spring. Whatever your style, we’ve got something for you. Enjoy the issue!

xo,

Tina Ferraro. Editor-in-Chief

ZIPPED |

3


Spring 4

Essentials

| ZIPPED


Finally (we hope!), the time has come to ditch the sweaters and salt-stained boots and make way for a whole new season. Here are the seven items you need to get your closet warmweather ready. Written by Zoe Malliaros

1. CUTTING EDGE Inspired by the short, flirty skirts worn by figure skaters, the skater skirt dotted the Spring/Summer 2014 runways at Dolce and Gabbana, Carven, and Topshop Unique—the skirt is extremely versatile, so you can wear it with anything. For a laidback, off-duty look, leave your shirt un-tucked, layer your wrists with bangles, and add flats.

3. THE SKY IS THE LIMIT Nothing makes a statement like a pair of brightly colored wedges or platform heels. Forget about black— color is back in a big way this season, especially in shoes and accessories. Color-code your look with bold, bright footwear that complements shades of your outfit. Or, dress in all neutrals and use your shoes to add a pop of color.

5. SPICE UP YOUR LIFE Harem pants add a bit of flavor to an otherwise bland look. They’re just what you need if you’re looking to mix and match prints, patterns, and colors. Paired with a plain top and neutral heels or flats, you’ll be ready for a day in the office. Make the transition from day to a night out with friends by adding bold, colorful accessories and a more sophisticated blouse.

7. CROP SHOP This spring, take a risk with the bralette, an edgy cross between a bra and a crop top. A favorite of celebrities like Miley Cyrus, Rihanna and Solange Knowles, and spotted on the runways of Miu Miu, Alexander Wang, and Proenza Schouler, printed bralettes are ideal for daytime dressing when paired with high-waisted bottoms or printed pants. Throw a blazer on top if you’re going for a more conservative look.

2. HIS AND HERS Both stylish and comfortable, boyfriend jeans proved to be a must-have this season. The perfect piece for lunch dates and shopping, pair them with a simple blouse or graphic tee to look chic while still feeling comfy. Complete the look with pointed toe heels or ankle boots. Choose a torn light wash pair for an added edge—J Brand, Joe’s Jeans and Seven For All Mankind offer all kinds of options of this style.

4. SAY WHAT YOU MEAN Graphic tees are playful, chic but casual, and easy to wear. Pair them with high-waisted shorts, and a flannel or fitted blazer on top–look to celebrities such as Miley Cyrus, Cara Delevingne, or Rihanna for inspiration. Ideal for summer festivals, and lazy weekends, communicate your style with these playfully-cheeky tees.

6. MAIN FRAMES After stealing the spotlight back from aviators, cat eye sunglasses are back. This particular style adds a touch of sophistication to any outfit. Invest in a pair that’s black or tortoise shell—they’re easy to blend with any look, during any season, and make an edgy vintage edgy statement.

ZIPPED |

5


HEAt WA V E

Give your go-to red lipstick a break. This summer, rock a shocking orange hue that complements your complexion flawlessly. Written by Tina Ferraro Photographed by Drew Osumi Modeled by Nina Bracey

tangerine dream code coral

6

Perfect for pale skin with yellow undertones, a bright orange shade adds a pop of color no matter the season. Pair with bold brows and barely-there mascara. Rouge in Love Lipstick in Madame Tulipe, Lancome

For darker skin tones, a bold coral lip brightens your whole complexion. Spritz skin with a hydrating face mist to get that fresh, dewy look. Matte Lipstick in Heat Wave, NARS

sunset blvd.

neon lights

Opt for a true shade of orange to liven up your skin tone if you find yourself on the fair side. Paint lids into a cat-eye with a liquid eyeliner, then coat lashes with mascara for a twist on the classic pinup girl style. Rouge Shine Lipstick in Latin Lover, Sephora

Play up a naturally golden complexion (or one that you’ve masterfully bronzed at the beach) with a neon orange hue. Dust on a bit of bronzer to keep the focus right where you want it: your lips. Lip Color in Orange, Bobbi Brown

| ZIPPED


ZIPPED |

7


TEEN FASHION RETAILERS LIKE FOREVER21 AND H&M ARE PICKING UP A BIGGER CHUNK OF SALES–AT THE EXPENSE OF TRADITIONAL NAMES LIKE ABERCROMBIE & FITCH. Written by Katie Richards

T

hose beautiful metallic Stella McCartney pumps you would kill for but cost more than $700? Find an exact replica at Forever21 for just $30. How about that ultra-chic yellow and black Diane Von Furstenberg Cerisier shift dress you’ve dreamed of owning? Purchase a nearly identical copy at Zara for under $45. Popular retailers like Forever21, H&M, Topshop, and Zara offer today’s savvy shopper something she simply can’t—and won’t— refuse, drawing young customers in with low price points and fashion-forward merchandise that often looks like a carbon copy of the high fashion original. Yet while retailers like Forever21, H&M, and Zara thrive, more traditional teen brands such as Abercrombie & Fitch Co., Aéropostale, and American Eagle Outfitters struggle in the retail market because they cannot keep up with the pace of fast fashion. Fast-cycle fashion is a quick turnaround production of private label clothing, says Dr. Linda Cushman, an associate professor of retail management at Syracuse University. In other words, shoppers can walk into stores like Forever21 or H&M at the beginning of the month

8

| ZIPPED

and purchase a few trendy items—a plaid flannel top, a floral maxi dress, and a daisy bib necklace for a grand total of less than $75—and then return two or three weeks later to find a slew of new merchandise to browse through and buy. A shorter production cycle means clothing found in these stores will be more stylish and aligned with the latest fashion trends, while garments displayed at Abercrombie & Fitch do not change very often in a given season, but cost more. Founded in 1892, Abercrombie & Fitch made its name selling pricey, upscale sportswear. The brand later transitioned to producing and selling casual wear for the “outdoorsy East Coast Ivy-Leaguers,” skyrocketing to popularity among men and women between the ages of 18 and 22. Ads depicting sun kissed, giggling girls chasing shirtless guys in the sand quickly gained attention among the age group. Now, the corporation struggles to sell merchandise because the A&F brand fails to understand its consumer base, Cushman says. Abercrombie & Fitch still characterizes its clientele as early-twenty-somethings, when its most faithful shoppers fall in the “13- to


15-year-old younger sibling age range,” as Cushman calls it. “Older siblings don’t want to shop there because of its resonance among the younger generation,” Cushman says. “College students don’t want to dress like their 13-year-old sisters or brothers.” Older teens and those in their early twenties instead flock to fast-cycling, trendier stores, stockpiling their closets and dresser drawers with clothes. At these retail locations, a young shopper can purchase the latest crop top from Forever21, pleather pants from H&M, or a colorful blazer from Zara, and when these garments are replaced by a new trend, the consumer doesn’t feel so guilty wasting $7.80 on a neon skirt that never left her closet. Yet when a college student realizes she shelled out $58 for an oversize wool sweater from American Eagle she’ll never wear, remorse starts to set in.

ABERCROMBIE & FITCH WITNESSED A SIGNIFICANT DECLINE IN SALES IN RECENT YEARS–AT THE END OF THE THIRD QUARTER LAST YEAR, THE STORE REPORTED A NET LOSS OF $15.6 MILLION COMPARED TO THE PREVIOUS YEAR. Retailers like Abercrombie & Fitch, American Eagle, and Hollister Co. work on a much longer timeline, Dr. Cushman explains. Head designers decide on the final concept for merchandise six to eight months in advance, whereas Forever21 needs no more than two or three weeks to design, produce, and place products in nearly 500 worldwide locations. Robyn Goldhar, a senior fashion design major at SU, knows exactly what to expect when she walks into the Abercrombie & Fitch store in Destiny USA: neatly folded, “preppy” polo shirts in an array of colors, stacks of dark wash skinny jeans, and a number of flouncy summer sundresses set on a darkly lit display. The A&F style caters to a particular type of people and never

seems to change even with the seasons, Goldhar says. But when she enters Forever21, she doesn’t ever know what to expect. “Walking into Forever21 is always an adventure,” Goldhar says. “They have multiple design lines and styles that appeal to all kinds of different people, so you can find punk plaid pants or frilly formal dresses, and everything in between in one trip.” Plus, the store’s low price points offer incentives for shoppers to keep coming back, especially college students on a budget. Abercrombie & Fitch witnessed a significant decline in sales in recent years—at the end of the third quarter last year, the store reported a net loss of $15.6 million compared to the previous year. Despite the brand’s financial slump, the corporation still rakes in hundreds of millions of dollars in sales in a given year, says Raymond Wimer, a professor of retail practice at Syracuse University. This does not mean that the traditional, classically preppy, Americana-inspired stores don’t notice that less and less merchandise sells each year. “It’s going to be easier for A&F to reposition itself as a brand than try to compete head to head with stores like Forever21 in terms of fast fashion,” Wimer says. He explains that this is not impossible. In the 80s and 90s when J. Crew’s sales slumped, designers reinvented the brand, ensuring that new products were trendier and more appealing to younger consumers. In March this year, Abercrombie & Fitch announced its plans to shift the traditional style of the brand to appeal to an older audience after facing pressure from investors to change the management responsible for sluggish sales. The new line will be priced more reasonably in hopes of targeting the college-aged customers who have strayed, said Jonathan Ramsden, chief operating officer and chief financial officer, in an interview with Bloomberg Businessweek. Perhaps A&F will keep the chiseled abs and do away with the overpowering scent of cologne that permeates stores. Meanwhile, the Hollister Co. brand will “increasingly focus on low prices and rapidly changing styles to recapture shoppers who’ve turned to retailers such as Forever 21,” Ramsden said. Many still debate whether or not fast fashion itself is a trend. At a recent Woman’s Wear Daily conference, Michael Kors publically dismissed the idea of fast fashion. He proclaimed that by the time the current teen generation approaches their twenties, they will no longer desire quantity over quality when it comes to clothing. Rachel Zoe speedily agreed. “It’s better to have fewer things of quality than too much expendable junk.”

ZIPPED |

9


g n u o Y ey n o M THIS SPRING, TAKE YOUR ACCESSORIES TO THE NEXT LEVEL WITH A RICH MIX OF SILVERS AND GOLDS. Photographed by ALTAN JAMES

Modeled by ALARA BASUL RAKEEM CHRISTMAS MAX ZUPANOVIC CHRIS ZUNIGA SHAWN BYRNE 10 | ZIPPED

Styled by ERICA HEWINS NATALIA FORSEY DANIELLE MARTIN


y aviator sunglasses, Ray-Ban necklace, Clutter Closet

ZIPPED |

11


Brands include: Asos, Forever21, Macy's, Urban Outfitters, vintage

12 | ZIPPED


Brands include: Aldo, Cartier, Ellie Mia, Love Bullets, Marc Jacobs, Nasty Gal, Tiffany & Co., Urban Outfitters, vintage

ZIPPED |

13


Brands include: Alexander McQueen, Ella Poe, Forever21, Urban Outfitters, Versace, vintage

14 | ZIPPED


Brands include: Forever21, H&M, J. Crew, Lucky Brand, Urban Outfitters, Vince Camuto, vintage

ZIPPED |

15


model citizens

A YEAR AFTER THE FASHION INDUSTRY FACED CRITICISM FROM FORMER MODEL AND RIGHTS ACTIVIST BETHANN HARDISON FOR ITS LACK OF DIVERSITY ON THE RUNWAYS, MODEL CASTS REMAIN OVERWHELMINGLY WHITE. Written by Tina Ferraro

In the lobby of the L.A. Models office on a random weekday in 1988, a 15-year-old girl squirms in her seat and waits for her name to be called. She glances at her mother and begins to finger her mother’s hair, pulling the strands together in a tight braid, then undoes the messy perfection of her impromptu creation. “Do you think they forgot about me?” She has catlike green eyes, ones you won’t soon forget, and skin the color of creamy mocha foam. “Of course not,” her mother shakes her head. “Sit still for once.” The girl turns her attention to a small run that has begun in her stockings. Her white Immaculate Heart blouse could stand to meet the heat of an iron, but she is beautiful. “Tyra,” modeling agent Crista Klayman calls from her office, “you can come in now.” Several dozen advertising campaigns, runway ap-

16 | ZIPPED

pearances, and more than 20 magazine covers later, Tyra Banks is one of the most influential figures in fashion. At 21 years old, she was whisked off to Paris to walk in Karl Lagerfeld’s Fall 1992 ready-to-wear show alongside runway staples Christy Turlington and Linda Evangelista. In May that same year, Banks appeared in a Vogue editorial with Naomi Campbell and Beverly Peele. Yet things weren’t always so easy for the black supermodel. “I thought she was stunningly beautiful. I was shocked when she told me she’d been rejected by all other L.A.based agencies when she first came to me,” Klayman recalls. “In those days, it was so difficult for her. Every time I tried to book her, designers would say, ‘Well, we have Naomi.’ So? It just didn’t make sense.” Decade later, styles and designs have changed, but the racial diversity of the runway has not. This season, de-


signers primarily cast white models despite facing sharp criticism from industry insiders about the lack of racially diverse models on the runway. Jezebel reports that of 4,621 looks seen at the Fall 2014 Mercedes Benz Fashion Week, only 985 were worn by models of color. In other words, “78.69 percent of the models who walked this past week on the runway were white.” Though this number improved slightly from last season, it still equates to about 80 percent—roughly the percentage of looks worn by white models for the past six seasons. Though most designers have stopped solely casting white models, many include only one or two models of color in their shows. Calvin Klein featured two black models in his Fall 2014 show—a designer who, after being targeted by the fashion industry's Diversity Coalition for his refusal to cast any racially diverse models, cast five black models last season. “Calvin Klein most likely casted five black girls that season to assuage whoever was on its back about it,” says John Ersing, a junior copywriter for Morrocanoil and a former IMG Models employee. “Which doesn’t make any sense. It isn’t like black girls don’t sell the clothes.” He points to Tom Ford, who has featured models of color on the runway and in advertising campaigns since his departure from Gucci and the start of his own label, and has been successful in doing so. Designers no longer must cater primarily to their original customer base—wealthy, white folks—when deciding who will wear the clothes if they hope to be successful financially. According to a Nielsen study released in early 2013, the African American population is “an economic force to be reckoned with.” The study projects that black buying power will reach $1.1 trillion by 2015. “Still, there are some designers who just cling to this image of who should be wearing their clothes—rich, white people,” says Harriet Brown, an associate professor of magazine journalism. “It’s a failure of imagination.” Tocca featured zero models of color, while designers like Zac Posen, Diane Von Furstenburg, Naeem Khan, and Ohne Titel showcased diverse casts of black, Latina, and Asian models. At Anna Sui and Creatures of the Wind, models of color opened and closed the show. “Even so, when many designers use models of color, it’s basically the same five girls,” Ersing says. “Karl Lagerfeld is like ‘I have a black model in my show,’ and yes, but you know that there are black models other than Joan Smalls, right?” He hopes that the runway will soon host some fresh, new faces of color, in addition to runway dolls Chanel Iman, Jourdan Dunn, and Joan Smalls. “It’s always the same girls,” says Jean Henry, a part-time fashion design instructor. “Designers just need Samuel L. Jackson to bitch them out like he did when he told that newscaster ‘We don’t all look alike.’” Featuring a diverse cast of models is an opportunity to showcase beauty in its many forms, says Carla Lloyd, director of the Fashion & Beauty Communications

Milestone at Syracuse University. Her sentiment echoes designer Prabal Gurung’s, who hand-selected Ethiopianborn, three-time Vogue cover girl Liya Kebede to be the face of his spring advertisements. Gurung has never been swayed by race in determining who will walk in a his show or be the face of his campaigns, he says in an interview with Women’s Wear Daily. “Beauty is beauty and I honestly can say I do not see color when making those decisions.”

There are some designers who just cling to this image of who should be wearing their clothes—rich, white people.

The Diversity Coalition, led by former model and rights activist Bethann Hardison, analyzed the number of models of color in the Fall 2013 shows and sent an email to Council of Fashion Designers of America President Diane von Furstenberg informing her of the industry's regression since the past season. In the email, the Coalition acknowledged progress with certain designers but warned that improvement must be consistent and visible across the entire industry, “not because of advocacy or a season lending to darker skin.” Hardison, who appeared in the infamous 1973 “Grand Divertissement à Versailles,” will receive the CFDA’s Founders Award in June 2014 for her contributions to the industry. She plans to continue acting as industry watchdog season to season, ensuring that more models of color appear on the runway. The textile of America is changing, Henry says. “Our threads are many colors. For an industry that prides itself on being so rooted in future trends, it’s impossible that runway casts won’t soon reflect that.” Many hope, for fashion’s sake.

ZIPPED |

17


18 | ZIPPED


Syracuse University fashion design students experiment with classic silhouettes, creating pieces that emanate eerie elegance.

Photographed by ALTAN JAMES Modeled by MARY KATE COONAN KEATON FOX SERGE EFAP BEN GOLDBERG

Styled by ERICA HEWINS NATALIA FORSEY DANIELLE MARTIN Hair and Makeup by LUNG UNG Calligraphy by ALLEN CHIU ZIPPED |

19


PREVIOUS PAGE white dress by Kelcie Schofield; black catsuit, black cape by Hailey Shellhammer CURRENT PAGE black catsuit, black cape by Hailey Shellhammer

20 | ZIPPED


white dress by Kelcie Schofield fur jacket, her own ZIPPED |

21


white slip, fringe top, and lace skirt by Natalia Forsey

22 | ZIPPED


ZIPPED |

23


black backless dress by Erica Hewins; white crop top by Erica Johnson; black sport pants, her own RIGHT PAGE white fringe dress by Sarah Rozansky; black fringe dress by Natalia Forsey

24 | ZIPPED


ZIPPED |

25


white fringe dress by Sarah Rozansky; black fringe dress by Natalia Forsey

26 | ZIPPED


ZIPPED |

27


GIRLS ON FILM

Two of Syracuse University’s own beauty and fashion journalists prove that success can come at any age, through persistence, personality, and YouTube. Written by Kelley Rowland

Beauty buffs like Michelle Phan, the YouTube celebrity with over 5 million followers, and Camilla Coelho, the genius behind Make Up By Camila, have revolutionized the game of fashion and beauty video tutorials. For cosmetic junkies and fashionistas alike, YouTube users like Phan and Coelho have taken the ritual of reading a beloved fashion magazine and transformed it into an interactive, virtual experience, proving that you don’t need to be famous to have a following. At Syracuse University, two such beauty aficionados have made their mark on the digital world. Take Tyra Booker, for example. After suffering a tennis injury the summer before her freshman year of high school, she decided to start a YouTube channel out of sheer boredom to satiate her appetite for fashion. Booker noticed the success of other YouTube users who started their own channels and realized she could easily do the same. “I didn’t start with the intention of becoming famous,” she says, but with over 34,000 subscribers to her channel Fashion With Ty, Booker has become a big

28 | ZIPPED

name in not just the digital world, but in the real world as well. In the five years since she started Fashion with Ty, the channel has evolved into a go-to portal for girls looking for simple tips for applying mascara or getting ready for a day of school. Whether shopping in her hometown of New York City or on SU’s campus, Booker constantly runs into fans of her channel. Celeste Smith, Tyra’s mother, recalls young girls following Tyra around in department stores, asking for autographs. “I am always amazed when fans come up to her and want to take pictures, but I shouldn’t be surprised because she has the warmest, most caring personality. As a young child she was always got along with everyone,” Smith says. Growing up in New York City, one of the more prominent fashion capitals of the globe, exposed Booker to upcoming trends first, giving her an advantage over fellow YouTube stars that lived elsewhere. She explains that it would take almost two months for others on YouTube to notice a trend Booker had spotted on the streets.


This innate ability to identify and exemplify what’s in style is the source of Booker’s success. She’s already been to New York Fashion Week where she worked for Nine West, interviewing celebrities such as Nigel Barker and Kelly Cutrone. She’s represented by Collective Digital Studio, a media company that helps her take media requests from magazines such as Teen Vogue and Seventeen and manages partnerships with companies like L’Oreal. But with success undoubtedly comes challenges. Since beginning Fashion With Ty, finding the balance between school and work hasn’t been easy. In high school, Booker was often called out during the day for an appointment or meeting. her classmates nicknamed her “Fashion” after she arrived ten minutes late to a history debate with carefully-lined eyes and freshly blown-out locks that she had received during a makeover courtesy of L’Oreal earlier that day. Now, as full time college student with an established career, Booker continues to strive for excellence in both her studies and her work. “It’s so weird having to balance a double life. It’s like being Hannah Montana,” Booker says. To keep the process from taking up too much of her daily life, she usually designates a day—typically during the weekends—to film the two to three videos she releases each week, then takes an additional day to edit content. Booker sees college as another opportunity to expand her horizons and make strong connections, all while maintaining her YouTube profession. However, Booker’s career pursuits extend beyond YouTube. Her goal is no longer just Internet fame, but to build her own brand and identity. This is a goal shared by another freshman at SU, Jordyn Rosenberg, who initiated her own beauty career as a sophomore in high school. A YouTube fanatic herself, Rosenberg would spend hours a day in front of her mirror, pretending to record videos. Jordyn recalls friends and family walking into her room and asking why she was always talking to herself. Her stepdad once found her videos left open on a laptop, and proceeded to tease her endlessly in front of her friends. Now, an audience of more than 20,000 watches her YouTube channel, JordynRebeccaXO. After coming to SU, Rosenberg and her mother spent days ensuring that a film set up could work in a cramped dorm room. Her small space in Sadler Hall now doubles as a studio, with a tripod and lights set-up, ready for when she has a second to spare for filming. The majority of Rosenberg’s videos focus on fashion, beauty, and lifestyle. Because content is produced with the audience in mind, Rosenberg always focuses on what teenage girls wants to see or learn. She puts together simple instructional videos that let another person stand in her shoes, she says. Her most viewed and commented-on videos give tips on handling the stress of the college application process, preparing for sorority rush, and maintaining a healthy diet. She receives complimentary

GIRLS JUST WANT SOMEONE THEY CAN RELATE TO, SOMEONE TO LOOK UP TO THAT’S A NORMAL PERSON. clothes from KarmaLoop and cosmetic products from Boxycharm, but makes sure to only promote products that she would use herself. Rosenberg does more than just promote beauty through clothing and cosmetics—she also encourages viewers to pursue a healthy lifestyle. When she receives boxes full of health- conscious snacks from Boxtera, she waits to open them to show her viewers exactly what healthy foods she enjoys eating. “Girls just want someone they can relate to, someone to look up to that’s a normal person,” Rosenberg says. Her 20,000 subscribers—a number that increases by about 50 a day— are an indication of the relationships Rosenberg has built with her YouTube fans and friends. Her channel does more than just share content; it fosters communities of support and friendship. “It [her channel] keeps her grounded. It has allowed her to explore her creativity in unconventional ways and she loves when her subscribers recognize her in public places,” says April Rosenberg, Jordyn’s mother. “All around, JordynRebeccaXO has been nothing but positive.” Rosenberg was inspired to pursue a career in broadcast journalism after becoming so comfortable on camera. For both her fans and herself, she wants to continue with JordynRebeccaXO throughout college, in hopes that the channel will open doors in the future. With the support of her mother—who doubles as her manager—her friends, fans, and sponsor Style Haul, the leading fashion and beauty YouTube network, Rosenberg has established an ever-evolving beauty and lifestyle empire. Booker and Rosenberg have just started their college careers at Syracuse University, but they are way ahead of the game in what’s considered to be a very competitive industry. Always on top of the latest trends, these ladies are proof that YouTube is paving a solid path in beauty and fashion journalism. Fashion magazines be warned— YouTube is on the rise.

ZIPPED |

29


Back

Its silhouette has changed over the Written by Eliza Weinreb

1926 Coco Chanel unveils the iconic “Little Black Dress,” a wardrobe essential that quickly becomes synonymous with versatility, class, and comfort.

1950 True to her sexpot style, Marilyn Monroe

wears a hip-hugging, off-the-shoulder silhouette designed to enhance her figure while posing in a promotional photo for the movie The Asphalt Jungle.

1954 The simple but dazzling boat-necked black

cocktail dress, designed by French couturier Hubert de Givenchy for Audrey Hepburn's character in Sabrina, becomes one of the most stylish—and controversial—of its time. (Only after his death in 1980 did Givenchy receive credit for his sketch.)

30 | ZIPPED


k in Black years, but the little black dress still enjoys a supremely chic reign.

1970

1997 Posh Spice, better known now as Victoria Beckham, makes girls across the country "Wannabe" her in a tight strapless Gucci minidress as she conquers the globe in the Spice World movie.

Liza Minnelli attends the Academy Awards wearing a new variation of the little black dress: a sexy wrap dress with a plunging neckline.

1985

2000 professional, yet sexy "power uniform" for women when Carrie, Miranda, Charlotte, and Samanth of HBO’s Sex and The City debut different versions of the dress in an advertise-

pads and teased hair, singer Madonna takes

ment for the new season.

the classic black cocktail dress to a new level during her “Pinklisting” skit on Saturday

1994

Before winning the Academy Award for her

performance in Les Miserables, Anne Hathaway dons a sleek and sophisticated black midi dress, complimented by her new Mia Farrow haircut, at the Academy Awards Nomination Luncheon.

The little black dress comes to symbolize the

In a decade known for extreme shoulder

Night Live.

2013

2009

2014 Taylor Swift sexes up the traditional LBD

for the 71st Annual InStyle & Warner Bros. Golden Globe Awards Post-Party, debuting a slinky style complete with cutouts, strappy sandals, and a bold red lip.

First Lady Michelle Obama dresses up the LBD with a soft feminine flare, redefining the 50s silhouette for the opening of the NATO summit in Baden-Baden.

Newly single Lady Di arrives at the Vanity Fair Party rocking the LBD, or what has come to be known as the "revenge dress," after Prince Charles admits to the affair he had during their fifteen-year marriage.

ZIPPED |

31


32 | ZIPPED


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.