IMAGES COURTESY OF FORMICA CORPORATION
Homeowners No Longer Seeking Permission for Sensational Surfaces NOW IS THE TIME TO EMBRACE ARTISTIC ELEMENTS, ECLECTIC DESIGNS, AND NEW TEXTURES AND STYLES
BY AMY GATH, VICE PRESIDENT OF MARKETING AT FORMICA CORPOR ATION
W
e have officially entered a new year, and (knock on, Formica!) things are looking up. As we continue to spend more time at home, homeowners are honing their personal design aesthetics more than ever before. In addition, the national housing shortage has further led many to opt against buying a new place to call home and instead renovate their current spaces through projects that bring added beauty and function. More time spent in and around our kitchens, bathrooms, and mudrooms, in particular, has led both homeowners and interior designers to reassess what works and what can be improved about these high-traffic spaces, including not only how they perform but also how they are designed. Gone are the days of waiting for trends to become mainstream; homeowners are no longer looking for permission to embrace unique and artistic elements throughout the home. When it comes to the surfaces they are seeking, this emboldened thinking is driving greater preferences for unconventional yet sophisticated materials. This gives surfacing manufacturers a fantastic opportunity to get creative. Formica Corporation’s new 2022 Living Impressions Collection was inspired by this very notion of design freedom. The collection, which officially launched in February, encompasses organic patterns, modern marbles, and a trove of sophisticated
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