Surface & Panel - Q2 2022 by Surface & Panel

Q2 • 2022

U N I T I N G M AT E R I A L S , T E C H N O L O GY A N D D E S I G N

HIGH-OCTANE VENEERS

CNC TECHNOLOGY UPS ITS GAME STONE- AND METAL-LOOK PANELS LAMINATE LEADERS HEAT UP THE INDUSTRY

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CONTENTS

Q2 • 2022

U N I T I N G M AT E R I A L S , T E C H N O L O G Y A N D D E S I G N

FEATURES 16 Pulling Inspiration from the Outdoors Durable, high-performance veneers enhance a car dealership’s commercial interiors.

19 Is It High Time for Hemp-Based Composite Panels? 2022 may be the year hemp rises in popularity.

22 Homeowners No Longer Seeking Permission for Sensational Surfaces Now is the time to embrace artistic elements, eclectic designs, and new textures and styles.

34 Laminate Leaders Heat Up the Industry in 2022 With so many changes already occurring this year, it’s no wonder that 2022 is setting up to be a pivotal year in the laminate industry.

40 The Push of a Button

Surfaces that mimic stone and metal are all the rage in living rooms, kitchens, and closets.

50 High Point Furniture Market Report Pent-up demand and desire for comfort at home drive trends at spring High Point Furniture Market.

54 NKBA Reflects on 2022 Design Trends COVID-19 and Millennials influence 2022 Kitchen and Bath Market Outlook and Design Trends.

58 Product Roundup A sampling of new and innovative products from the industry.

62 A Sneak Peek at NeoCon 2022 NeoCon 2022 is set to the theme “Design Makes a Statement.”

50 4

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8 From the President Patrick Adams is inspired to take risks and embrace opportunities.

10 Happenings Industry news and announcements.

14 From the Editor

CNC technology is only getting better, saving manufacturers time, money, and resources in the process.

44 Natural Elements Lead Design Choices

ON THE COVER: Veneers from New Leaf Performance Veneers enhance the interior of Markquart Motors, a car dealership in Chippewa Falls, Wisconsin. Project designed by Ideation Studio, Chicago, Illinois. See story on page 16.

DEPARTMENTS

Ambrosia Brody on adapting to the new normal.

26 Sales & Marketing Building rapport with your customers.

30 Human Resources Compensating your sales force.

64 Ad Index 66 Four Questions with Curtis Nakamura, Sugatsune America.

ONLY THE ESSENTIALS

Pacta Pacta is a compact and innovative hinge for drop down doors. Its decelerated opening action means that the door opens gradually and controlled. With its clean, simple lines and ingenious design, Pacta can be used in a host of applications.

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P R E S I D E N T/ P U B L I S H E R

Patrick Adams PH: 714-486-2735

padams@526mediagroup.com

VICE PRESIDENT

Shelly Adams PUBLISHER EMERITUS

John Aufderhaar

Never Miss a Beat.

SUBSCRIBE TO THE SURFACE & PANEL NEWSLETTER FOR NEW STORIES EVERY WEEK

PH: 920-206-1766 john@bedfordfallsmedia.com

M A N AG I N G E D I T O R

Ambrosia Brody PH: 714-486-2735 abrody@526mediagroup.com

David Koenig, DIRECTOR OF EDITORIAL Sara Graves, SENIOR EDITOR C O N T R I B U T I N G C O LU M N I S T S

Bill Esler, James Olsen, Susan Palé, Claudia St. John CONTRIBUTORS

Amy Gath, Joanne O'Sullivan SALES

Nick Kosan PH: 714-486-2735 nkosan@526mediagroup.com

Chuck Casey PH: 714-486-2735

ccasey@526mediagroup.com

GRAPHIC DESIGN

Mitch Tanis PH: 920-261-1947

mtanis@526mediagroup.com

V I R T UA L E V E N T S

Mitch Tanis PH: 920-261-1947

mtanis@526mediagroup.com

Alekxandr Olson PH: 920-261-1947

aolson@526mediagroup.com C I R C U L AT I O N / S U P P O R T

Jody Bays PH: 714-486-2735

info@526mediagroup.com

526 MEDIA GROUP 151 Kalmus Drive, Ste. E200 Costa Mesa, CA 92626 PH: 714-486-2735

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Surface & Panel is published quarterly by 526 Media Group, 151 Kalmus Drive, Ste. E200, Costa Mesa, CA 92626, telephone 714-486-2735. ® 2022 by 526 Media Group. Patrick Adams, President. All rights reserved. No part of this publication may be reproduced or transmitted in any form, electronic or mechanical without written permission from the publisher. Subscription policy: Individual subscriptions are available, without charge, to manufacturers who engage in panel processing, qualified service providers and suppliers. Publisher reserves the right to reject non-qualified subscribers. One year subscription to non-qualified individuals: U.S. $50, Canada/Mexico $75, all other countries $100, payable in U.S. funds. Single issues are $15, and must be prepaid. 526 Media Group does not assume and hereby disclaims any liability to any person for any loss or damage caused by errors or omissions in the material contained herein, regardless of whether such errors result from negligence, accident, or any other cause whatsoever. Printed in the U.S.A. Postmaster: Send address changes to Surface & Panel, Jody Bays, 526 Media Group, 151 Kalmus Drive, Ste. E200, Costa Mesa, CA 92626. Please direct all subscription questions to: Surface & Panel, 526 Media Group, 151 Kalmus Drive, Ste. E200, Costa Mesa, CA 92626 or email Jody Bays at info@526mediagroup.com.

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Deep End of the Pool

hen I was younger, everything felt like I was in the deep end of the pool. Whether it was by chance or my own decisions, it was a feeling like I was barely holding on, gasping for air and happy when I didn’t drown. Looking back, a lot of lessons are learned in the deep end of the pool. As I’ve gotten older it seems that I try to avoid the deep end of the pool. Yes, there are always chances to take and I joke that just getting up in the morning is a risk, but it’s not the same. I wonder if this is a case of “wisdom” as you get older, or is it fear? It’s hard to blame anyone for staying in the shallow end—it is safe, predictable, comfortable. It can also get a little boring. There has been a “little” project that I’ve wanted to tackle for over a decade now. In reality, it’s not so little and to me, not unimportant. It’s one of those “callings” that just keeps nagging you, but practicality always seems to talk me back from the ledge. How should I reconcile this? As a young man with fewer responsibilities and the grace that comes from being “young and stupid,” you could chase these whims and when they fail, it’s chalked up to a “good try.” But now, with a business, a family, and enough experience to “know better,” if it flops it’s going to feel different. This year celebrates our company’s 100th year of service to this great industry. No small feat in any business, but media publishing is especially brutal. Finding the content that an audience values is not easy, and delivering it in this growing sea of “noise” at times feels like a losing battle. But every month for 100 years, we’ve found a way to do just that. At this stage, not only do we know you, but we know your family and, in most cases, the prior generations who are to blame for the career that you “chose.” Every morning when you come to work, we’ve met you there. This year, we are launching many new things that, hopefully, will serve you and your future generations for another 100 years although I have to admit, it’s hard for me to imagine what that will look like. In this journey however, I’ve made a lot of great friends and realized that I’m not alone in this country that at times feels like a foreign land. I’ve worked hard to live by a set of values that in my heart has always felt “right.” That I love this country and my family, and

“It’s hard to blame anyone for staying in the shallow end—it is safe, predictable, comfortable. It can also get a little boring.” that I try to live in a way that does more good than harm. Where I live however, I’m surrounded by such a mixture of culture and values that oftentimes I feel alone in this. It has been this industry that reminds me that I’m not alone. So for the past year, I’ve jumped into the deep end of the pool yet again to work on this little project that has been pestering me during the quiet hours. Something that will serve us for the time when we are not on the job. Something that reflects the people we are, instead of only serving what we do. Hopefully, it is something that reminds us we are not alone and also, reminds us that the American dream is alive and well. You are my inspiration to not be afraid. Every day, you get up before the sun, work in an industry where a million things can go wrong, do your best, and then go home to your family. You’re not afraid of the deep end and so, neither will I be. Time will tell whether or not I should have stayed out of the pool. In the meantime, I’m always grateful for the opportunity to serve each of you and this great industry. Patrick Adams, President | 526 Media Group, Inc.

Send your thoughts and messages on this issue and article to Patrick at padams@526mediagroup.com

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Q2 • 2022

Happenings Sherwin-Williams Company Acquires AquaSurTech

Tangram Adds Two Employees to Dallas, Texas Office

The Sherwin-Williams Company completed the acquisition of AquaSurTech, effective Feb. 9. The acquisition further strengthens Sherwin-Williams' position as a leading provider of coatings solutions in the building products market, according to the company.

Tangram has appointed two long-time employees to its Tangram’s new regional headquarters in Dallas, Texas. Amber Jones has been named vice president of sales of new regional headquarters in Dallas and Sales Executive Lauren Ghizzoni has joined the office.

Based in Canada, AquaSurTech has focused on developing, manufacturing, and selling durable, environmentally friendly coatings for the vinyl/ PVC building products industry for more than 25 years. AquaSurTech has a manufacturing footprint in the greater Toronto area and color blending facilities in the U.S. and Canada. "This transaction helps accelerate our growth into one of the most important segments of the building products industry. AquaSurTech's unique technology and strong product platform will help us advance our growth strategy and better serve the strong demand of Sherwin-Williams customers,” said Karl Jorgenrud, president and general manager, General Industrial Division, Sherwin-Williams. n For more information, visit sherwin-williams.com.

Woodwork Career Alliance of North America Releases 2021 Progress Report High membership and the launch of two new credentials are only some of the accomplishments achieved by the Woodwork Career Alliance (WCA) of North America in 2021. According to the WCA’s 2021 Progress Report, a total of 686 new students enrolled in its Passport Credentialing program; 55 new schools were added as EDUcation members (bringing the total number of high school and post-secondary woodworking WCA programs to a record 151), and seven new companies joined the alliance as MANufacturing members. Other notable achievements include developing two new credentials— EDU Core and EDU Green—for students in the EDUcation woodworking programs and an online accredited skill evaluator (ASE) training program. Additionally, WCA teamed with the Woodworking Network to conduct a study on the U.S. and Canadian woodworking workforce. n

Write for Surface & Panel! Did you know that Surface & Panel accepts story submissions? Please send your story or story pitches to sgraves@526mediagroup.com. n

©ISTOCKPHOTO.COM/ MATT GIBSON

Visit woodworkcareer.org for more information.

In her role, Jones will run both the Los Angeles and Dallas Fort-Worth teams and oversee the evaluation, budgeting, and delivering furniture-related services through installation, product knowledge, and curating meaningful spaces. During her eight years at Tangram, Jones has expanded the company’s market position through aligning team members' services to best match the customer’s business objectives, according to the company. Jones has served as director of education since 2014 and was promoted to the position of vice president of sales in 2018. She has 16 years of industry experience. “Amber has been a leader and a key asset to Tangram’s growth and strategic company evolution,” said Joe Lozowski, chief executive officer and president of Tangram. “Leveraging Amber’s expertise across the Dallas region will further bind our people-focused culture on the highest level. Furthermore, she understands how to deliver the quality and service our clients deserve, and I look forward to her leadership as we continue to grow in our expanded market.”

AMBER JONES

LAUREN GHIZZONI

Ghizzoni joined Tangram in January 2022 and brings nine years of industry experience to the position, as well as her expertise in healthcare sales. In her role, Ghizzoni will continue to execute premier sales strategies and positioning for Tangram including internal sales and operations with a focus on healthcare and education markets. “I am incredibly excited to welcome Lauren to our Dallas team. She will be instrumental in the leadership of sales in the Dallas Fort-Worth market,” said Jones. “She has displayed dedication and drive to Tangram’s overall mission and vision, and we look forward to seeing her expand our client base and overall industry reach.” Tangram, a curator of highly creative commercial interior environments and a flagship dealer for Steelcase Inc, announced its finalized acquisition of the BKM Total Office of Texas in October 2021. n For information, visit tangraminteriors.com. CONTINUED ON PAGE 12 ›

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Baldwin Hardware Expands Quick Ship Program The Quick Ship program launched by Baldwin Hardware has extended its product line, offering customers more than 5,000 SKUs. This third expansion of the program adds more than 1,800 pre-configured knobs, lever sets, handle sets, deadbolts, general hardware, components, and pocket door locks in several Estate finishes. “As the world continues to experience global supply-chain and shipping issues, our Quick Ship program, now offering over 5,000 locksets, enables homeowners and builders to complete their projects on time with delivery in days instead of weeks or months,” says Stefanie Kastner, senior product manager for Baldwin Hardware. “Our bestselling Estate products offer nearly endless possibilities of finishes and styles to create the custom look of any design dream.” These pre-packaged, ready-to-install Baldwin Estate Hardware products ship within five business days of shipping confirmation and come with all the hardware needed for installation. The Estate portfolio consists of more than 17 finishes and textures. n For more information, visit baldwinhardware.com or baldwinhardware.com/quick-ship.

Threespine added to Magnus Andersson Manufacturing Portfolio Välinge Innovation has announced the addition of a new licensee in Sweden that will start producing furniture with its furniture click technology—Threespine. Magnus Andersson in Huskvarna AB manufactures and supplies kitchens, bathrooms, wardrobes, and furnishings to construction projects and building material outlets in Scandinavia. The company also produces private label products and manufactures furnishings under its own brand, ALBA. “This is a unique case, and it is not common for a relatively small furniture manufacturer to make this kind of significant investment in machinery and new technology. We see a great potential for a very successful investment at Magnus Andersson since the interest in easy assembly is rapidly increasing,” said Johan Hallin KAM at Välinge Innovation. A new machinery line from HOMAG has been installed at Magnus Andersson and began furniture production in March 2022. The machine line is equipped to produce all forms of cabinets, drawers, and storage furniture, including Välinge's Bed Concept with clicked and compact bed frames. n

Stephanie Rodrigue Named Managing Editor of International Wood Magazine The International Wood Products Association (IWPA) has promoted Stephanie J. Rodrigue to managing editor of International Wood magazine. Rodrigue previously served as assistant editor for the publication and brings more than 25 years of experience in the wood products field. She has held director of marketing positions in the hardwood lumber, flooring, and architecture fields and is the owner of the marketing firm, YOUR Marketing Department. “We are excited for Stephanie to take on this new role with the IWPA team, and to deliver additional value to members through the International Wood magazine and related marketing and communications activity," said Bradley McKinney, executive director. "Stephanie brings a uniquely valuable background to IWPA, and we look forward to continuing to tell the story of international wood products with her expertise." Rodrigue holds a B.S. in Forestry from the State University of New York (SUNY) College of Environmental Science and Forestry in Syracuse and an M.S. in Forest Products Marketing from Virginia Tech. n

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Q2 • 2022

Happenings

NBMDA Launches Emerging Distribution Leaders Program To give a voice to the next generation of distribution leaders, the North American Building Material Distribution Association (NBMDA) is helming a new initiative to help up-and-coming professionals reach their full potential through the provision of coordinated education and relationshipbuilding opportunities. Members of the newly launched Emerging Distribution Leaders Program will have opportunities to connect and build relationships through education, networking, and involvement in the association. The year-long program consists of both in-person and online education and training. Those who finish the program will be publicly acknowledged and presented with a certificate of completion when the program concludes at the NBMDA Annual Convention in November. “Currently, we are accepting applications from our member company's executive teams. We believe this new program will help us curate a network of individuals who are eager to learn, hungry for growth, and ready to engage with their peers in the channel," said Kevin Gammonley, executive vice president of NBMDA. n More information on the Emerging Distribution Leaders Program is available at nbmda.org. CONTINUED ON PAGE 65 ›

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R O T

Adapting to the New Normal

A “If there's anything I've learned in the past couple of years, it's to always be ready to adapt to any given situation. And find the positives in even the most inconvenient and frustrating of times.”

fter two years of living through a worldwide pandemic, society is edging closer to returning to a new normal. Mask mandates are moving from required to highly recommended, and large social events and live events are back on. Finally, our new normal is at our fingertips! But adapting to change, even wanted ones, can be scary, especially in times of crisis when the rules change day-to-day, hour-by-hour, and minute-by-minute. Inconsistency makes it challenging to be optimistic about the future. So, let's do it anyway! Let's be excited about 2022. Because if there's anything I've learned in the past couple of years, it's to always be ready to adapt to any given situation. And find the positives in even the most inconvenient and frustrating of times. For example, when schools closed, many parents had to learn how to use Zoom and Google classroom or transform a kitchen table into a learning center for their kids. Asking for help from grandparents, tias and tios, friends, and other trusted loved ones was a must for this full-time working mom. Who also happened to be pregnant with her third child at the time. COVID taught us so much in many areas of life. Being thankful for the little things, like the flexibility to work remotely and sit beside my girls as they attended virtual school or having reliable WiFi and access to taken-for-granted necessities (like healthcare, food, fresh air!). But it really showed me how to get comfortable in uncomfortable situations and pivot to the new reality. The industry has shown its capability to do the same. When shows got canceled and live events stood at a halt, event planners shifted to online and virtual platforms. In-person showrooms moved to virtual experiences as companies relied on VR software to help customers see their designed rooms without leaving their houses. And interior designers, manufacturers, and architects had to adapt to customers' new wants and needs as they transformed rooms into serene spaces. Companies helped homeowners make their home a forever home, elevating rooms with hardware, pops of color, and decorative surfaces. They shifted to producing and recommending more oversized pulls and handles, which were suddenly sought-after elements as older adults moved in with their grown children. Or finding the ideal surfaces and panel-based products to convert rooms from an ordinary bedroom or storage area to double as a home office, gym, child's workspace, or all three. The industry proved it knows how to pivot, adapt to change, and thrive! Now, as we move into this new era of the global crisis, I'm optimistic that so many of us are ready to take on whatever this new stage throws our way. I'm confident we can adapt to anything put before us. We’ve done it before, and we can do it again.

Ambrosia Brody, Managing Editor AMBROSIA BRODY | MANAGING EDITOR | SURFACE & PANEL MAGAZINE ABRODY@526MEDIAGROUP.COM | 714-486-2735

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Pulling Inspiration from the Outdoors IMAGES COURTESY OF NEW LEAF PERFORMANCE VENEERS

DURABLE, HIGH-PERFORMANCE VENEERS ENHANCE A CAR DEALERSHIP’S COMMERCIAL INTERIORS

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BY AMBROSIA BRODY

or many Americans, the brands Jeep, Ram, Chrysler, and Dodge are associated with the rugged outdoors, durability, luxury, and reliability. It’s that balance of nature and sophistication that led Markquart Motors to envision its Chippewa Falls, Wisconsin, car dealership melding both identities. Ideation Studio, a multi-disciplinary design firm located in Chicago, Illinois, with experience in auto dealerships, helped the company achieve the goal of seamlessly blending the four unique brand identities, while highlighting the great outdoors and their own long-standing presence in the automobile industry. To create that feeling of the outdoors with the indoors, and a dash of sophistication, Ideation Studio specified New Leaf Performance Veneers Birch Quarter Sawn with a Toffee stain. Taking on the beauty of natural wood grain, these veneers are FSC certified, meet GREENGUARD Gold certification for low chemical emissions, and guarantee low-emitting Volatile Organic Compounds (VOC) at a value nearly half

the VOC emission exhibited by traditional wood veneers during the staining, lacquer and finishing process, according to the company. “We wanted to create a space that would be sophisticated and timeless yet have a little twist of outdoorsy to meld with the brand aesthetic. It was about bringing the outdoors in and allowing the cars themselves to star in the environment,” said Jennifer Nemec, founder and chief creative officer of Ideation Studio. Selecting veneers that evoke the outdoors, while combining a traditional and contemporary feel, and meet the required durability for a retail environment were all considerations when selecting the appropriate materials for the 2,000 square-foot project. Specified for its durability, New Leaf veneers also provided that additional durability, particularly on vulnerable corners. What also made the panels ideal to choose from for this large project is that “The New Leaf panels were pre-finished, and the consistency of the finish was desired. Plus, the durability is ideal for this application,” Nemec said. These panels also work specifically in this space because they were easy to install, and the sizing helped to work with the wall reveals, according to Nemec. She added the panels were also selected for their ability to bring the outdoors in as “the warmth of the wood tone brings the essence of nature into the space,” all while blending the four unique brand identifies. “The New Leaf panels help because of their ‘neutral CONTINUED ON PAGE 18 ›

The veneers with a MDF core were used on wall panels in the car dealership showroom as well as in the sales and administrative offices.

SURFACE & PANEL • Q2 2022

‹ CONTINUED FROM PAGE 17

element’ which works well with all the brands,” she explained. The veneers with a MDF core were used on wall panels in the car dealership showroom as well as in the sales and administrative offices, according to Kimberly Watson, global vice president, material replacement for Wilsonart. Nemec added, “When designing a retail dealership, it’s about flow and the customer journey with integral focal points and managing the immersion experience for guests. There is more than one type of guest, from those getting their cars serviced to those purchasing an automobile, and each will experience the same space differently.” The result is an inviting space that incorporates elements of northern Wisconsin, as well as each individual brand. Additionally, the car dealership draws customers into an immersive experience during their time in the building. “The store looks incredible,” said Charlee Markquart, owner of Markquart. “The design elements came together beautifully and achieved a terrific result that really fit the vision we had for the new dealership.” s p For more information, visit newleafveneers.com or ideationstudio.com.

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Is It High Time for Hemp-Based Composite Panels? 2022 MAY BE THE YEAR HEMP RISES IN POPULARITY

BY DAVID KOENIG

he continuing volatility in wood prices may finally create an opening for a new generation of composite products that use hemp in place of wood fiber. For more than 30 years, manufacturers have been trying to turn hemp and other agrifiber composites into substitutes for wood boards and panels. The most successful results have used wheat straw, but there have also been attempts that employed rice straw, grass straw, cotton stalks, soybean stalks, kenaf, and hemp. The plants are all plentiful, adaptable, and lightning-fast to grow. Hemp, for instance, can grow from seed to harvest in three to four months. In fact, hemp—the non-psychoactive form of the cannabis plant— is a natural as a building material. It has been used for thousands of years for rope and continues to rise in popularity in insulation (either

as pressed coreboard or hemp wool) and as a concrete substitute (called hempcrete). Traditionally, the most significant limitations have been legality (a problem solved with an amendment to the U.S. Farm bill in 2018) and cost (hemp insulation and hempcrete can cost more than the products they replace by 50% or more). However, recent wood price spikes have made hemp-based lumber and wood-panel substitutes considerably less expensive. Typically, the substitutes are produced in ways reminiscent of the production of traditional engineered wood products, including MDF, OSB, I-joists, and LVL. The first of them came in the early 1990s, when C&S Specialty Builders Supply, Harrisburg, Oregon, imported regulated bales of hemp to develop its own MDF, with an assist from researchers at Washington State University Wood CONTINUED ON PAGE 20 ›

SURFACE & PANEL • Q2 2022

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Materials & Engineering Laboratory. They claimed their product proved to be two-and-a-half times stronger than MDF composites. In 2018, CannaGrove, a division of Hemp Traders, Paramount, California, introduced CannaBoard particleboard, which incorporates hemp fibers and a non-toxic, formaldehyde-free resin as a binder. It reportedly can be used in place of all MDF applications, from furniture to subflooring. The company partnered with a manufacturing facility in Idaho to produce limited quantities and was about to go to wide production in 2000. Then the pandemic—and resulting boom in demand for construction products—forced the plant to focus all of its capacity and resources on its core products, leaving CannaGrove without a production partner. CannaGrove is hopeful it will find a new facility and resume production in the second half of 2022. In 2019, Fibonacci, Murray, Kentucky, launched HempWood pressed-hemp boards and blocks. The aim is to recreate the stability, hardness, density, and workability of oak. HempWood is now offered in 1x10x40 and 1x10x48 panels, 4-ft. boards (5/4x1/4, 2/4, and 4/4), and now 6-ft. boards (5/4x1/4, 2/4, and 4/4). “The only barrier I see preventing (HempWood) from becoming incredibly popular is the lack of customer knowledge—that it exists—and the price,” noted Danny Clark, whose Reel Lumber Service in Anaheim, California, sells the product throughout the West. “Although HempWood has come down in price, it is still a high-end product. As more people start using it and demand increases, I am convinced the board foot price will continue to drop. The younger kids are demanding alternative products that shout eco-friendly and sustainable, and HempWood is in a good position to fulfill those demands.” Reel Lumber Service has a local woodworker stabilize the product and dye it various colors for turning on a lathe. The wholesaler also stocks a new, better-performing 6-ft. size. “The 6-ft. blocks are manufactured in a new press that has been mechanized and allows for a much better consistency of density in the boards,” Clark said. “The adhesive strength and water resistance has also been greatly improved, and these boards are also carbon negative.” 20

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While the hemp plant is resistant to mold, it’s highly absorbent of water. Consequently, hemp-based products are most frequently used in interior applications, such as flooring, cabinetry, millwork, and furniture. Yet manufacturers would like to see not only greater use of hemp-based decorative panels, but expansion to structural applications. PlantD, Durham, North Carolina, has developed a prototype hemp-based OSB. The company hopes to build “microfactories” across the nation, using equipment and technology said to be far less expensive and far more mobile than traditional OSB operations. PlantD is also developing hemp-based laminated veneer lumber for framing and hemp I-joists made from its OSB and LVL components. Still, no hemp-based materials appear to have taken a noticeable bite out of the market. But if lumber supplies and prices remain unpredictable, it may only be a matter of time before more design and construction professionals turn to agrifibers like hemp. s p

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Homeowners No Longer Seeking Permission for Sensational Surfaces NOW IS THE TIME TO EMBRACE ARTISTIC ELEMENTS, ECLECTIC DESIGNS, AND NEW TEXTURES AND STYLES

BY AMY GATH, VICE PRESIDENT OF MARKETING AT FORMICA CORPOR ATION

e have officially entered a new year, and (knock on, Formica!) things are looking up. As we continue to spend more time at home, homeowners are honing their personal design aesthetics more than ever before. In addition, the national housing shortage has further led many to opt against buying a new place to call home and instead renovate their current spaces through projects that bring added beauty and function. More time spent in and around our kitchens, bathrooms, and mudrooms, in particular, has led both homeowners and interior designers to reassess what works and what can be improved about these high-traffic spaces, including not only how they perform but also how they are designed. Gone are the days of waiting for trends to become mainstream; homeowners are no longer looking for permission to embrace unique and artistic elements throughout the home. When it comes to the surfaces they are seeking, this emboldened thinking is driving greater preferences for unconventional yet sophisticated materials. This gives surfacing manufacturers a fantastic opportunity to get creative. Formica Corporation’s new 2022 Living Impressions Collection was inspired by this very notion of design freedom. The collection, which officially launched in February, encompasses organic patterns, modern marbles, and a trove of sophisticated

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The design team pulled in rustic elements with texture such as woodgrains and patinas and soft metals that were mechanically burnished to appear rich in luster.

Why Paint When You Can Powder Coat? surfaces for elevated interiors. From glass to stone to metals, patinas, and more, these designs feature a plethora of new and innovative artistic materials. The launch brings 14 versatile surfaces and one new texture into our existing residential repertoire. As with many of our collections, this launch began with an extensive research process. When talking with designers and homeowners, we discovered a few important trends. In exploring these avenues, we created several new designs that will allow people to bring handcrafted, artistic looks into their homes while also exploring new textures and styles. First, we found that while homeowners continue to gravitate toward light and white spaces, they want those spaces to feel comforting and inviting rather than cold and austere. This led our design team to pull in rustic elements with texture such as woodgrains and patinas and soft metals that were mechanically burnished to appear rich in luster. It is incredible to me that with the technology available to us today, innovative designs like these are possible. CONTINUED ON PAGE 24 ›

FORMICA CORPORATION’S 2022 LIVING IMPRESSIONS COLLECTION INCLUDES FACING PAGE: PATINE BRONZE, MARBLED GRAY AND SUGAR GLASS. ABOVE: WOODLAND MARBLE AND SMOKE ONYX

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Our research also found that homeowners are drawn to an aesthetic that blends classical and new design elements. This eclectic trend appeals to many design tastes with accessible palettes that feature a hint of drama. We brought this idea to life in a variety of new surfaces within the collection. One of my favorites is our new Manhattan Marble design, which incorporates dramatic veining across a milky white backdrop. Our research also unveiled homeowners’ appreciation for the texture and authentic imperfections of burnished or patinaed metals and natural elements. However, natural items can be challenging to source and incorporate into residential designs. We solved this by harnessing burnished and patinaed looks in lightweight laminate designs that are easy to install horizontally and vertically, allowing homeowners more freedom to play and express their personal style. As we explore other standout patterns, I would be remiss not to mention our design team’s passion project: Sugar Glass. This ethereal pattern was inspired by the beauty of experimental glassmaking and reflects a translucent blue-gray glass floating in a white sheet of opaque glass. Our team of designers handcrafted this design using rounded shards of recycled glass, sugar, water, and milk to create a dreamy pattern that balances the translucency of glass with opaque elements. Our White Pearl Cascade pattern is a subtle surface that features pearl pigments that are applied during the traditional paper-making process. When paired with our new Monolith texture—which we developed to offer an authentic stone feel with a matte visual—this contemporary pattern has a subtle sparkle with shimmery ribbons on a clean, light background. We’re thrilled to see the freedom with which homeowners and designers have been incorporating new-age patterns and designs into their homes. Rather than designing for resale, they’re considering what feels special to them and creating truly unique concepts for their homes. May the boundaries for artistic design remain limitless this year and beyond. s p FORMICA CORPORATION’S 2022 LIVING IMPRESSIONS COLLECTION INCLUDES LEFT, TOP TO BOTTOM: WALNUT BUTCHER BLOCK, MANHATTAN MARBLE AND WHITE ALABASTER. ABOVE: MEDITERRANEAN MARBLE

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Rapport Builders

©ISTOCKPHOTO.COM/VIKTORIA KURPAS

BY JAMES OLSEN

apport is to selling what downstream is to swimming. Can we swim upstream? Sure, but it's a lot more difficult. When we create rapport with our customers, they are more likely to listen to us and give our proposal serious consideration even if we disagree.

we enjoy what we do. No one wants to push a bag of rocks up the hill with us, but many sellers treat the sales process as if it were as much fun. Is it tough to smile after 10 NOs in a row? Yes, but smile, we must.

We can do many small/simple things to build rapport with our customers. Some of them are "obvious," but obvious or not when we do them; we have a competitive advantage because most sellers don't. Many sellers are so nervous and/or unprepared they can't concentrate enough to read their customer's body language and voice tones to get in sync with them. Other sellers just don't care; they are just there for the order.

Slow Down! I've been coaching sales for over 20 years and never have had to tell a student to speed up their speech. Many of us talk too fast. When we talk too fast, it's hard for customers to understand and, more importantly, for rapport to relate to us. The phrase "fast-talking salesperson" came from somewhere. When we talk too fast, it means we're hiding something, that we don't care, or both.

RAPPORT BUILDERS Smile. Many of us are not natural smilers; I am not, nor are many of my students. I am not talking about a "Bozo the Clown" smile. Just a slight smile is best. As sellers, we need to project the feeling that

it. Sincere compliments, on the other hand, are powerful. Once we make it a priority, opportunities to give compliments abound. Often customers will have pictures of their favorite hobby, adventure, or photographs of their family posted in their office.

Compliments. Most customers will sense false flattery. Don't do

CONTINUED ON PAGE 28 ›

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‹ CONTINUED FROM PAGE 26

Humor. Humor is a power tool and, just like all power tools, must be used with care. Humor shows confidence and helps customers relax. Without relaxation, rapport is impossible. People want to have fun while they work. Great salespeople help them do that and are rewarded accordingly.

Questions and Follow-up Questions. Most salespeople talk too much. In any case, the person asking the questions is the one who controls the call. Master Sellers ask good questions, and more importantly, they ask follow-up questions. When we ask a single question only and then dive into our proposal, it sends the message that the first question was insincere.

Pace, Tone, and Demeanor. We should do all our best to match our customer's pace, tone, and demeanor. If our customer is a taciturn, quiet communicator, we should match their style. If they are a bit more of a joker, we can loosen up with them. Customers will always be more comfortable communicating in their style, so as professional communicators, we match. When in Rome, speak Italian; when in Germany, speak German. Treat each company and customer as their own private country and speak their language. Body Language. The same as with pace and tone. We match the body language of our customers.

The "We" Mode. If we want our customers to treat us like a partner, we need to speak to them like a partner. Most of us will need to train ourselves to speak in the "We" mode. Asking, "What do we need to be looking for?" vs. "What are you looking for?" makes a huge psychological difference in our communication with our customers.

Caring and Curious. Most sellers are so wrapped up in their own Milesi presents:

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proposal they don't have the mind space or the empathy to even think about caring about the customer and projecting that in their speech and tone. Master Sellers treat their customers like family. A student asked me, "What if I don't really care?" I said, "Well, then you'll have to become a better person to become a better seller. I did." I sold without rapport for seven years. I made a living, but when I started to care about my customers, I had more fun and sold a lot more. s p

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Compensating Your Sales Force DO YOU HAVE THE RIGHT COMMISSION PLANS IN PLACE?

BY SUSAN PALÉ

y now, your sales force is well into sales for the first quarter of 2022. Unfortunately, for many organizations, 2020 was a terrible sales year, and 2021 brought record sales. So, what will happen in 2022? Affinity HR Group doesn’t have any crystal balls, but we have some ideas about how to be best prepared to meet whatever challenges 2022 may bring.

1. Set Appropriate Sales Goals We’re assuming you don’t have a crystal ball either, so this can be a tough one. Market uncertainty, with the potential of high growth or significant decline, adds to the difficulty of setting realistic, achievable goals. If you’ve historically set goals based on previous annual sales (e.g., 2021 sales plus X%), this may be the year to revise that process. Remember that sales goals can be adjusted mid-year or even quarterly in times of market uncertainty. Major economic changes (e.g., pandemic, recession), account changes due to mergers and acquisitions, and significant weather calamities are just a few reasons to have a second look at sales goals. Many organizations address the issue of market uncertainty by setting six-month or even quarterly sales goals. In organizations where sales are typically short cycle, regular review and adjustment of sales goals can be particularly effective. 2. Review Your Base Salaries The most common pay mixes for sales representatives are 60% base/40% commission or 50% base/50% commission. Current high inflation rates, rising housing costs in many CONTINUED ON PAGE 32 ›

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metropolitan areas (up 32.4% in my metro Phoenix area), and the highest gas prices since 2008 may mean that base salaries are no longer competitive. And salaries are going up. According to the Conference Board, overall wages increased faster in the third quarter of 2021 than at any other time since record-keeping began. The Conference Board and Society for Human Resource Management project salary increases of 3.8% to 4.0% for 2022. For high-demand occupations in high growth areas, however, wages could increase by 6% to 8% as the economy opens and grows. It’s not uncommon for organizations to set base salaries for sales reps and not pay much attention to them. 2022 is the year to review them to stay competitive as you recruit new reps and work to retain your current sales force.

3. Don’t Forget to Pay for Business Development We hear a lot that 2021 was a great sales year, but it will be difficult to replicate that in 2022 without finding new customers. Finding customers, however, takes time. By definition, business development is a long-term, strategic process that can focus on the development of new markets and/or products. In large organizations, there are often individuals or even teams who fulfill the business development role.

In smaller organizations, however, the sales rep may be responsible for business development activities that require time commitments that lengthen or alter the sales cycle and result in less direct influence over customer buying decisions. If that’s the case in your organization, you may need to adjust your pay mix to recognize the importance of business development and the amount of time it may require.

4. Keep It Simple Commission plans for sales positions can be incredibly complex. If you’ve done some research on modifying or enhancing your own plan, you’ve most likely encountered terms like “tiered,” “ramped,” “hurdled,” “clawback,” etc. All of these plan provisions can and do work well. Their complexity, however, requires more complicated administration and the ability of your internal systems to accurately track sales and related data. Simple works very well, especially in smaller organizations. Two plans that are common and can be effective are the gross revenue commission model and the gross margin commission model. The gross revenue model is constructed simply. It states that if a sales rep sells a product or service for $XXXX, they will receive a flat percentage in commission. This model is particularly effective in organizations that seek to expand their market share or enter new markets. The gross margin model is similar in construction. Instead of focusing on total sales, however, the focus is on profitability. Under this model, sales reps receive a flat commission percentage of the amount of a sale minus the expenses associated with that sale. For example, in an organization using a gross margin model and paying a 10% flat commission rate, a sales rep making a $10,000 sale with $4,000 of associated expenses would receive $600 (10% of gross margin/profit). 5. Consider Ditching the 100% Commission Model Recruiting and retaining sales reps in 2022’s extremely competitive job market is a challenge for every organization. If your pay plan is structured as a commission-only plan, expect a particularly challenging year. Consider: turnover in commission-only positions • First-year is often as high as 90%. conducted by U.S. News cited Sales Rep as one of • Athesurvey 10 worst jobs for millennials. The top reasons: low worklife balance and above-average stress. Millennials currently make up 35% of the U.S. workforce. 100% commission plans are heavily used in • Although insurance, real estate, and other industries where one or two customer contacts yields a sale or no sale, they don’t work well in industries with long sales cycles or in organizations where significant business development activities are part of the sales role. Competition for sales representatives is fierce. • Using my home metro area of Phoenix as an example, Indeed.com showed over 20,000 (yes, that is the correct number of zeroes) sales positions open as of March 1. s p

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�Many organizations address the issue of market uncertainty by setting six-month or even quarterly sales goals. In organizations where sales are typically short cycle, regular review and adjustment of sales goals can be particularly effective.�

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sales. COVID caused huge losses for some companies in 2020, and for others, rising wholesale costs for products or materials eroded profit margins. With so much market uncertainty, it makes sense to view sales goals and commission plans as working documents, not something to be developed at year-end and put away until next year. Employers who want to compete for top-tier talent or retain their best employees must be strategic in goals and planning.

SUSAN PALÉ, CCP Vice President for Compensation Affinity HR Group, Inc. contact@affinityhrgroup.com

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Laminate Leaders Heat Up the Industry in 2022 BY SARA GRAVES

ith so many changes already occurring this year, it’s no wonder that 2022 is setting up to be a pivotal year in the laminate industry.

To learn the latest, Surface & Panel reached out to product experts and manufacturers, who weighed in on what they are seeing in the industry and what we can expect for the remainder of the year. One company we spoke to, Formica, was one of the first to make a big splash earlier this year with its official launch in February of the 2022 Living Impressions Collection. Taking inspiration from unconventional yet sophisticated materials, the collection includes largescale stone patterns, and designs with mottling effects and blended, dynamic color effects. For example, Sugar Glass, an ethereal glass-makinginspired pattern in the collection reflects a translucent blue-gray glass floating in a white sheet of opaque glass. The designers handcrafted the design using rounded shards of recycled glass, sugar, water, and a milk to create a dreamy pattern that balances the translucency of glass with opaque elements.

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FACING PAGE, TOP: PROFOL AMERICAS' SUPER-MATTE, FINGERPRINT-RESISTANT PRODUCT IS SCHEDULED TO BE RELEASED LATER THIS YEAR. FACING PAGE, LOWER: PROFOL AMERICAS' PRO DRAWER PRODUCT. BELOW: FORMICA'S SUGAR GLASS, FROM THE 2022 LIVING IMPRESSIONS COLLECTION. BOTTOM: WILSONART'S WETWALL WATER-PROOF WALL PANEL SYSTEM PRO DESIGNS COLLECTION-LARISIS MARBLE.

Decorative surfaces are important when evoking the emotion of a space. As one of the world’s leading full-service providers of decorative surfaces, we develop seamlessly matched products that are ideal for spaces of today and in the future.

“One of the trend drivers for our new 2022 “We Make Rooms Worth Living In.” Living Impressions Collection explores the idea that homeowners are continuing to gravitate to light and white spaces for serenity, but with new nuances such as translucent elements,” said Gerri Chmiel, residential design lead at Formica. “In addition, we’re seeing consumers experiment with bringing natural textures into the home through elements like stone, metal and patina. When incorporated through surfaces, these materials create interior spaces that feel clean while still making a statement.” Wilsonart made its own waves in March when it added two new designs to its Wetwall Water-Proof Wall Panel System Pro Designs collection—Larisis Marble and Augusta Calacatta. Larisis Marble features cool-tinged greys with streaks in a marble pattern, while August Calacatta delivers bold, gray veining with warm highlights in a white background. “Larisis Marble and Augusta Calacatta bring the beauty of natural stone into a space with an ultra-modern marble pattern and a large-scale veining pattern, respectively,” said Kimberly Watson, global VP of materials replacement at Wilsonart LLC. She added that both designs support the growing trend of neutral colors being used to create casual, comfortable environments that are still timeless. The patterns are part of the Wetwall panel system that is designed for wet applications, such as tub/shower enclosure walls, wainscoting, wall cladding, backsplashes, and tub skirts. CONTINUED ON PAGE 36 ›

SURFACE & PANEL • Q2 2022

‹ CONTINUED FROM PAGE 35

The patented wall system consists of two high-performance laminate sheets bonded to a wood-plastic composite core. There is a choice of panel edges–flat, tongue and groove, and bullnose. Meanwhile, Toppan, a forerunner in printing and coating, took things in a different direction when it teamed up with Widner Products, a finishing company, to develop a paper-based veneer alternative called KIRI, that is due to be launched in August. KIRI is designed to be bonded to a core (MDF, plywood and particleboard) and can be stained and finished using the same process as traditional wood veneer. “KIRI provides the same level of durability, increased aesthetic and more consistency of finished goods, all while reducing material cost and delivering a more environmentally friendly product,” said Allison Jenesky, design & marketing manager for Toppan.

TOPPAN, A FORERUNNER IN PRINTING AND COATING, TEAMED UP WITH FINISHING COMPANY, WIDNER PRODUCTS, TO DEVELOP A PAPER-BASED VENEER ALTERNATIVE CALLED KIRI.

Another company that is readying itself to impact the industry later this year is Profol, a leader in cast film and sheet. Profol will release its new super-matte, fingerprint-resistant product (ranging from up to 35 to as low as 2) at the end of this year, once it has added a second coating line in Harbke, Germany, according to Scott Bruner, director of sales at Profol Americas, Inc. Super-matte products are a popular choice among homeowners as they look for paneling surfaces that resist fingerprinting, smearing or streaking.

PROFOL AMERICAS HAS DEVELOPED SUPER-MATTE, FINGERPRINT-RESISTANT PRODUCTS.

Decorative Surfaces • Decorative Paper • Edgebanding • Finish Foils

info@us.surteco.com In fact, Susie Darrah, Allied ASID, creative director at Surteco, one of the world’s leading providers of decorative surfaces, said that homeowners are looking for matte finishes “where fingerprints, smears, smudges and streaks are hardly seen.” She added that the smudgefree surface “gives the panel a velvety appearance and soft tactile hand.” Darrah said that Haptic textures on finish foils, and deeper, heavier embossing are other trends to watch out for this year. Interestingly, deeper and heavier embossing will becoming more important as MDF is harder to acquire and more companies move to using lower-quality particleboard instead, Bruner added. “As the paneling is getting cheaper and cheaper, there’s a need for a deeper embossed product to hide the poor surface of panel. You can’t achieve this with a paper product,” he added. Another significant move in the industry has been the move away from MFC chipboard (made with short cycle presses) toward polypropylene film wrapped on boards, Bruner said. One company, global home furnishing retailer Ikea, has invested $40 million in equipment to produce this additional volume, he added. CONTINUED ON PAGE 39 ›

GLOBAL COMPANIES, SUCH AS FURNISHING RETAILER IKEA, ARE MOVING AWAY FROM MFC CHIPBOARD AND TOWARD POLYPROPYLENE FILM WRAPPED ON BOARDS.

SURFACE & PANEL • Q2 2022

Fueled by Curiosity.

If you’re like us, you’re probably searching for more than just another piece of news - you’re searching for stories. Surface & Panel takes design, details and learning seriously and provides you with something new and exciting to learn every quarter. Visit surfaceandpanel.com to find more stories beyond our magazine, such as the Surface & Panel podcast, digital magazine showcase, industry news, and much more.

Subscribe Today SURFACEANDPANEL.COM/SUBSCRIBE

With exciting new product launches, advancements in finishes and coatings, and changes in the substrates being used, laminates will continue to play a starring role in a wide variety of settings.

Surteco provides more than a product; we provide a comprehensive solution. Inspiring designs, surfaces and edges.

info@us.surteco.com ‹ CONTINUED FROM PAGE 37

“Polypropylene is highly versatile and is quickly rising to the forefront as the laminating film of choice for the furniture and cabinet markets. Its recyclability is in high demand from both manufacturers and consumers,” Bruner said. In addition to the cost-effective wrapping process, it is possible to use honeycomb boards, which reduces the amount of material needed, as well as the cost, he noted. There has also been a shift away from PVC toward polypropylene, which has a density average of 40% compared to PVC, Bruner said. The big advantage of polypropylene versus paper is its resistance to liquids, making it a popular choice for kitchens, bathrooms, or any high-humidity environment. “PVC and polypropylene are similarly priced, which has created a lot more interest in polypropylene now that the prices are similar, and it is more cost effective and environmentally friendly,” he said. With exciting new product launches, advancements in finishes and coatings, and changes in the substrates being used, it is not surprising that the companies we spoke with are excited about what else is to come this year. s p

IMAGES PROVIDED BY PROFOL AMERICAS

SURFACE & PANEL • Q2 2022

LEFT: THERMWOOD'S AUTOPROCESSOR 43 IS FULLY AUTOMATIC, FROM LABELING AND POSITIONING OF THE SHEETS, TO MACHINING AND OFF-LOADING THE MACHINED PARTS. BELOW: CNC-SOFTWARE SOLUTIONS FROM CIM-TECH.

THE PUSH OF A BUTTON CNC TECHNOLOGY IS ONLY GETTING BETTER, SAVING MANUFACTURERS TIME, MONEY, AND RESOURCES IN THE PROCESS BY AMBROSIA BRODY

CNC

machinery and CNC routers continue to disrupt the design and woodworking industries as these machines make creating unique and intricate designs as easy as a push of a button. Uses of these machines are vast. CNC mills are powerful thanks to a high torque, making them ideal for harder materials, such as iron, steel, titanium, and aluminum, although they can also cut other materials like wood and plastic. These machines share the same pros as a CNC router, but they work at a slower speed. But what CNC machines lack in speed they make up for in precision, accuracy, and strength. Whereas, CNC routers are known for their highspeed spindles and ability to cut wood, plastic, aluminum, MDF, and larger sheet materials and non-metals, such as foam. Shops need to consider the pros and cons of each machine and router before hitting purchase. Surface & Panel spoke with a few manufacturers and distributors to get the latest information on CNC machinery, routers, and software, to learn how companies are using this software and technology to their advantage. Gone are the days of “measure twice, cut once,” for those companies that have invested in the power of CNC capabilities. “This time-consuming practice of manufacturing often did not utilize material effectively and led to inaccurate parts,” explained Kenny Belfatto, national sales manager, CIM-Tech.com inc. “Today, assemblies can be modeled in 3D, and efficiently nested onto sheets, to provide the best material yields. With a CNC machine and good

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CNC-SOFTWARE SOLUTIONS FROM CIM-TECH

BIERSON CORPORATION’S HEIAN 461, PHOTO BY S. MATSU

“A cabinet shop with a CNC router and software can perform far greater than those shops without a router, regardless of shop size.” FRANK D. JIMENEZ, PRESIDENT OF CABINET PRO LLC

LEFT: CNC OPTIMIZATION FROM CABINET PRO. BELOW: SHOPBOT’S TOOL CAROUSEL ALLOWS FOR UP TO 16 DIFFERENT TOOLS TO BE SWAPPED AUTOMATICALLY INTO THE SPINDLE DURING A CUT. THE CAROUSEL DROPS BELOW THE TABLE WHEN NOT IN USE, MAKING IT MUCH EASIER TO SLIDE MATERIAL ON AND OFF THE TABLE.

programming software, you will absolutely save time, money, and material compared to manual manufacturing methods.” Efficiency, design precision, streamlined processes, and a large output are only a few reasons why these machines are all the rage in 2022. Ease of use and timesaving also make this technology a must-have for manufacturers. “CNC routers save time and resources in two ways; because the operation of a CNC is automated, a carpenter is free to do assembly and finishing work while the machine is cutting out the next batch of parts,” said Brian Owen, chief operating officer, ShopBot Tools, Inc. “Because of the way that parts are laid out on a computer, material can be used more efficiently with more parts being cut on each sheet of material.” Not to mention they are resource savers. Duane Marrett, vice president of marketing, Thermwood, said, “Our CNC routers save time and resources by efficiently machining the desired product and keeping track of any scrap material. This scrap, or ‘offal’ is then labeled and can later be re-used to get the best yield out of your material with the least amount of material waste.” It's that time-saving feature that makes these machines so attractive. These automated routers save companies both time and resources in several ways as the machine frees up a carpenter’s time to focus on assembly and finishing work while the

machine cuts out batches of parts, and more parts are being cut on each sheet of material thanks to this system. “The other benefit of automation is reliability—the CNC can produce the same part all day long without ever getting tired or losing focus,” said Owen. “Once you've got your product designed, you can rely on the machine to consistently create high quality parts for the entire run of the product.” As a manufacturer of CNC routers for more than 25 years, ShopBot understands what makes an effective CNC. “We've come a long way since the early machines,” Owen added. “Our current equipment uses a rigid gantry beam and linear rails from THK to CONTINUED ON PAGE 42 ›

SURFACE & PANEL • Q2 2022

“Because the operation of a CNC is automated, a carpenter is free to do assembly and finishing work while the machine is cutting out the next batch of parts.” BRIAN OWEN, CHIEF OPERATING OFFICER, SHOPBOT TOOLS, INC.

‹ CONTINUED FROM PAGE 41

minimize vibration of the cutting head. The drive system employs alphaStep High Torque motors capable of 30IPS (1,800IPM) rapid rates and 12IPS (720IPM) feed rates—making it possible to process an entire sheet of plywood into typical cabinet components in under 10 minutes from the moment you hit ‘go.’” Available with a range of cutting heads, including spindles capable of automatic tool changing and air powered drilling heads, ShopBot is also offering more CNC options. Owen said, “We have just recently begun expanding our options for cutting heads with a tangential oscillating knife and C-Axis-style aggregate heads available on machines now—and more options coming for high output shops like line boring heads. We're also working on upgrades to our Automatic Tool Change system, mounting the swappable tooling on a rotary carousel-which will allow for up to 16 different bits to be used with our typical 4'x8' ATC machine.” As technology and software continues to evolve overtime, CNC routers can only get better. Ken Frye, director of sales, KCD Software, noted, “A huge trend we’ve recently noticed is more CNC router companies offering auto labeling along with load and unload options for their nested-base routers. The more these options are available, the lower the cost is

ABOVE: SHOPBOT’S 4' X 8' AUTOMATIC TOOL CHANGE CNC USES A 5HP

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SURFACEANDPANEL.COM

to the average consumer. By making these options available to the cabinet and closet industry, more companies will take advantage to help streamline their manufacturing processes.” For instance, Thermwood recently released a new CNC machining center, the AutoProcessor 43, a complete, nested-based CNC routing system for machining cabinet boxes, custom furniture, and any nested type of sheet product automatically. “It simultaneously and automatically labels each part area on the sheet and automatically positions the sheet on the table,” said Marrett. “It machines the material while labeling the next sheet, simultaneously off-loads the finished parts and reloads the next sheet and continuously repeats this process to ensure rapid production.” These days, distributors are focused on improving machine efficiency, streamlining processes, optimizing workflow and enhance the user experience. “We have been working extensively on streamlining the model to machine process through complete automation, as well as some additional projects such as a five-axis programming solution and simulation,” said Belfatto, who noted the company recently completed a project for a CNC automation line that includes automatic robotic load and unload, automated sheet flipping, and label printing. Companies that rely on these machines are also witnessing the return on investment, while others are incorporating the technology into their workshops. “The companies that have CNC routers are purchasing more CNC routers,” Frye explained. “Smaller to mid-size companies that have held off from purchasing in the past are now buying CNC routers. After years of anticipating the increase in demand for CNC routers, the time has arrived where most cabinet or closet companies can and will buy a CNC router.” And this technology continues to leave its mark on the industry. “Probably the most notable way in which CNC routers impact the cabinet industry is by allowing small cabinet shops to easily compete with extremely large shops,” explained Frank D. Jimenez, president of Cabinet Pro LLC. “A cabinet shop with a CNC router and software can perform far greater than those shops without a router, regardless of shop size.” “Cut Ready-capable machines have made a huge impact in the industry,” Marrett added. “They have allowed shops to get into CNC without the typical steep learning curve of trying to figure out the software and the machine. With Cut Ready machines, like the Cut Center, the machine doesn't require a skilled programmer. The operator simply tells it what they want to make via either a simple

touch screen interface (or by sending jobs from eCabinet Systems), and the machine makes it.” This capability removes any extensive programming knowledge or machine training as Cut Ready machines essentially walk the operator through the entire process. It’s that user-friendly technology and software that makes CNC machining and routing so easy to use. Rather than spend funds, time and resources on extensive training, operators need only to do their research to find the best CAD/CAM software for their individualized needs. “It has been said that a new CNC machine is only as good as your ability to program it. Modern CNC machines can have complex features like multiple tables, spindles, tool changers, gang drills, various aggregates, programmable head spacing, automatic load and unload, on machine label printing, and much more. All of these features require an effective programming method. It is important to do your research on what it takes to program these amazing features when looking at a new CNC machine,” said Belfatto. Utilization of an industry standard software, such as AutoCAD, is one option. According to Belfatto, this software makes it easier for employers to hire talent that’s capable of coming up to speed quickly with minimal training. “Our advanced nesting provides faster cycle times and higher nesting yields which saves material, that is in short supply, while maintaining high production efficiency,” he said. Companies on the fence about whether to invest in CNC mills

and CNC routing are advised to do their research when deciding on a machine or software. Asking questions is also key to ensuring that you’re investing in the right CNC software, router, or machine. Aside from the machine’s price tag, find out about the manufacturer’s service and support, reach out to those who own the machine to get a first-hand review, ask about replacement parts, training, and installation support. Another tip, “Always look at the number of steps to accomplish day to day tasks,” said Belfatto. And be mindful of the software before purchasing. “All shops, face frame and frameless, small and large, should seriously consider CNC machines and software,” Jimenez said. “And make sure the software you choose also provides solid and timely technical support, otherwise that software is of no value to you.” Don Casebier, president, Bierson Corporation, added, “Software that is associated with heightening productivity, such as AutoDesk’s BIM (Building Information Modeling) software, CAM ComputerAided Manufacturing) and CAD (Computer-Aided Design) software, can enhance a company’s scalability.” Whether your company is looking to upgrade its machinery or add a CNC mill or CNC router—or both—to its service offerings, rest assured both lower the risk of human error, save time, resources, and people power, while maintaining accuracy and quality. s p For more information, visit cabinetpro.com, cim-tech.com, thermwood.com, shopbottools.com, kcdsoftware.com, and bierson.net.

With a ShopBot CNC, you can increase production throughput while minimizing material handling. For example, you can drill shelf pin holes, cut rabbets and dados, and profile-cut the completed panel. The operator only needs to handle the full sheet once to load the machine, and then remove the perfectly cut parts that are ready for assembly. Thanks to the affordability of ShopBot’s professional grade CNC tools, the technology of manufacturing cabinet boxes,

Panel Process Like a Pro Without the Pro Price Tag

doors, drawer fronts, shelves, and even countertops, is now well within the reach of smaller shops, not just large cabinet manufacturing facilities. See our full line of tools at ShopBotTools.com. Then give us a call at 888-680-4466. We’ll find the tool that works best for your cabinet making needs.

SHOPBOT TOOLS ARE ENGINEERED, MANUFACTURED, AND SUPPORTED IN THE USA SURFACE & PANEL • Q2 2022

EGGER’S CHROMIX SERIES OFFERS MATERIAL REPRODUCTIONS THAT CAN EASILY BE COMBINED WITH OTHER MATERIALS, COLORS AND DECORS, INCLUDING A STONE REPRODUCTION.

Natural Elements Lead Design Choices CHEMETAL 325 STATUARY AND BRUSHED COPPER ALUMINUM AT THE MADISON WASHINGTON HOTEL. DESIGN BY GETTYS GROUP

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etal and stone-look designs are being used throughout living spaces to elevate a room. Surfaces that mimic stone and metal are now all the rage in living rooms, kitchens, and closets unlike previous years when these natural elements were typically used in commercial buildings. “In the past, stone and metal surfaces in the North American market were primarily limited to countertops and retail applications. However, realistic reproductions from TFL and HPL now offer a less expensive alternative to the real thing, which can be cost-prohibitive,” said Michaela Gimpl, decor management expert, EGGER. “Many of today’s designers are showing an affinity for mixed materials, with reproductions becoming more popular in fronts and furniture design. TFL makes it easy

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to create such designs, with a wide range of decor options.” Surface & Panel asked industry experts about this trend to find out more about why homeowners are drawn to this nontraditional aesthetic. One reason cited by industry experts why metal and stone are being incorporated into interior design include the need to bring a sense of serenity into the home though nature. “Applied surfaces that look like stone and metal are a perfect way to incorporate natural textures, such as patina, throughout the home in a way that makes interior spaces feel clean while still making a statement,” said Gerri Chmiel, residential design lead at Formica Corporation. That's not to mention the luxurious feel these surfaces bring to a room. “Metal almost always elevates a space,” said Geoff Schaefer, creative director, president, Chemetal. White marbles, specifically Carrara marble, continue to be on trend with people who appreciate a clean, resi-mercial style. “Thanks to materials like ultra-durable HPL, homeowners can achieve the luxurious look of marble without the price tag and maintenance of natural stone,” said Gwen Petter, director of design for Wilsonart.

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SURFACE & PANEL • Q2 2022

4/20/22 7:14 PM

EGGER’S CHROMIX SERIES DARK STEEL AND CLASSIC CONCRETE (BELOW).

“Many of today’s designers are showing an affinity for mixed materials, with reproductions becoming more popular in fronts and furniture design. TFL makes it easy to create such designs, with a wide range of decor options.” MICHAELA GIMPL, DECOR MANAGEMENT EXPERT, EGGER

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‹ CONTINUED FROM PAGE 45

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said Chmiel. “These surfaces can be applied to places like fireplace mantels, bathroom countertops, mudroom cubbies and more. The opportunities are endless.” Petter explained HPL products that deliver the appearance of natural elements are in demand, with stone-inspired looks, like marbles and granites, highly sought after for countertops, backsplashes, and islands. “Using stone designs with gentle and soothing shades, like warm whites and light beiges, can promote a sense of calm and clarity,” she said. “Meanwhile, bold colors drawn from nature, such as violet-blue or spirited shades of green, can transform any room into an atmosphere of tranquility.”

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NEUTRAL COLORS When it comes to colors and types of stone or metals that customers are gravitating towards, neutral and champagne are the go-to tones. “Designers still like darker, less reflective metals with a texture or design element or variation. They’re a great and interesting neutral that pair with many palettes,” said Schaefer. “Also, champagne brass with less yellow tones is gaining popularity; these pair well with trending lighter wood looks in both commercial and residential kitchen spaces.”

“Metal almost always elevates a space.” GEOFF SCHAEFER, CREATIVE DIRECTOR, PRESIDENT, CHEMETAL

Brass also continues to grow in popularity, with classic metals remaining a constant go-to design metal, according to Schaefer. “These beautiful, bestselling and highly functional HPL and anodized metals have endless uses in the design environment,” he added. Colors and stones that tend to pull a space together, such as dark materials like soapstone which pairs well with lighter woods, are also popular this year, according to Phyllis Beyers, decorative surfaces and design product manager, Genesis Products. “Also, stones that pull warmer tones such as beige and or warm grays will remain popular,” Beyers explained. “Plus, Terrazzo stone is back, and Genesis incorporates decorative 3D laminates that look and feel like real stone when thermo-foiled onto countertops.” CONTINUED ON PAGE 47 ›

CHEMETALS' POLISHED BRASS ALUMINUM SHINES IN THIS ELEGANT RETAIL SPACE.

SURFACE & PANEL • Q2 2022

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FORMICA'S MARBLED GRAY FROM THEIR LIVING IMPRESSIONS COLLECTION.

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STAYING POWER As other trends come and go, the goal of creating a feeling of tranquility inside the home appears to be here to stay. “Biophilic designs are still strong and muted earth tones are becoming more common,” said Gimpl. “Both strengthen our desire for ‘nesting’ at home. Material trends, with natural reproductions of stone, concrete and metals, are following these earthy color trends.” This hot trend also offers designers the freedom to incorporate mixed materials, textures, and tones. “As many begin to spend more time outside of their home, they may find themselves craving the familiarity of their own spaces, giving commercial designers more permission to play with traditionally residential aesthetics and continuing to blur the line between these two disciplines,” Chmiel added. “The design outlook has never been more open than it is now.” s p For more information, visit chemetal.com, formica.com, genesisproductsinc.com, wilsonart.com, and egger.com.

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Giardina Group Usa 4850 Crittenden Drive Suite 4B Louisville, KY 40209 phone: 1-502-361-1003 1-877-631-1003 www.giardinausa.com BRASS CONTINUES TO GROW IN POPULARITY, WITH CLASSIC METALS REMAINING A CONSTANT GO-TO DESIGN, AS SEEN HERE IN CHEMETAL'S POLISHED LIGHT BRASS.

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526 EVENTS VIRTUAL EVENTS ↘

There are two reasons you should consider using a virtual event platform. First, a virtual event platform is the perfect alternative for connecting people together over virtual sessions and customer meetings. Second, if you choose to host a live event, you can supplement it with a virtual component and maximizing your total audience for those not willing to travel. Whichever route you choose, 526 Events has

the experience and capabilities to make your virtual event smooth and successful. At 526 Events, we want to help you make your virtual event possible. Whether it is tradeshow, national sales meeting, new product launch, open house, webinar, conference, educational workshop or a company meeting – we have got you covered.

Join Us Online ↘

VIEW REAL-TIME SPEAKER PRESENTATIONS – POWERED BY ZOOM Join all of our attendees in real-time for our keynote presentation and breakout sessions. JOIN LIVE VIDEO VENDOR ZOOM BOOTHS Drop in at designated times to our vendors live and open zoom rooms. Have a quick chat and ask questions in real-time. NETWORKING DIRECTORY Meet other attendees and connect through various social media platforms such as LinkedIn, Twitter and Facebook. VIRTUAL EXHIBITOR BOOTHS Browse through various vendors in our virtual exhibitor booths. There, you can download company literature, set up meetings with sales reps, view products and much more.

TRADESHOWS NATIONAL SALES MEETINGS OPEN HOUSES VIP CUSTOMER EVENTS INDUSTRY SUMMITS

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“It was fantastic working with the team at 526 Media Group. Initially, we approached them with a very aggressive timeline for a livestream event and they executed PERFECTLY. The communication throughout the process and the support was top notch. Best of all, their pricing was very fair. If you’ve been tasked with running a professional livestream event and don’t know where to start, I recommend you reach out to 526.”

AGENDA View an interactive schedule of events for your virtual event. You can link each agenda item to an Exhibitor profile, Zoom links and much more. Past Events ↘

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High Point Furniture Market Report:

PENT-UP DEMAND AND DESIRE FOR COMFORT AT HOME DRIVE TRENDS

What’s Ahead for 2022

BY JOANNE O’SULLIVAN

F DANICA CHAIR BY GREENINGTON

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CONSOLE BY HOOKER FURNITURE IN MAPLE, OAK, AND CHERRY VENEER

rom April 2-6, interior designers, manufacturers, retailers, and suppliers in the furniture industry gathered in High Point, North Carolina, for the first spring market in two years. With over 2,000 exhibitors, it’s one of the industry’s largest annual events. Energy and enthusiasm about the home furnishings industry were high, buoyed by indicators suggesting that consumers continue to be interested in staying home for both work and entertainment, and demographic trends suggest that Gen Z—now entering the workforce in significant numbers— places a high value on home, style, and comfort. Demand continues to outstrip supply in the industry. Despite ongoing supply chain issues, however, many manufacturers have developed strategies and workarounds, including ramping up manufacturing in the U.S. and Mexico and expanding their ready-to-ship inventories. Delivery times remain challenging but are shrinking in comparison to last year. According to High

THE SAN ROQUE CONSOLE FROM UNIVERSAL FURNITURE’S NEW ERINN V X UNIVERSAL LINE

Point Market reports, orders from the market in 2021 were up 29% from the previous year and this year’s projections are on track to increase as well (final figures available in May). In terms of design trends, furniture is leaning into curves. The rounded, compact, and scaled down-silhouettes seen in Art Deco furniture have been translated across a variety of types of furniture. But mixing styles is on trend, too—a chair, for example, might have a midcentury wooden leg and with a frame that has more of an ’80s style. Comfort and wellness continue to influence design in 2022, evident in materials, colors, and styles. Here’s a look at some of the emerging directions seen at this year’s High Point Spring market. TRENDY TEXTURES Texture is hot in interior design this year, found on everything from textiles to wallpaper to decorative accessories. In paneled furniture, that translates to surface texture in case goods and accent furniture in particular. In Universal Furniture’s new Erinn V x Universal line, for example, the San Roque console (pictured on right) features a solid frame with raised texture white lacquer panel doors in the “Shattered Earth” finish, designed to look like the cracked surface of a dry lake. In addition to raised texture, overlays are in, with simple geometric patterns found on a variety of styles of storage and accent furniture. Texture isn’t necessarily always raised. At Market, Chicago-based start-up Lakha introduced its initial line of CONTINUED ON PAGE 52 ›

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While upholstered furniture is trending toward solid colors and strong textures, paneled furniture has emerged this season as an area for pattern. MODWAY’S TELLURIDE TV STAND

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lightweight, locally made furniture constructed from high strength European hardwood plywood with mahogany, walnut, and white oak veneer with perforated patterns providing both a decorative effect and flexibility that adds to the design’s comfort. NATURAL MATERIAL Along with comfort and wellness, there was a strong presence for manufacturers that emphasize sustainability. Renewable materials,

such as bamboo, were found in designs from a variety of manufacturers, including the Danica chair from Greenington (pictured on page 50), which incorporates a veneered back and seat on a solid bamboo frame. Italian manufacturer Composad (with a permanent showroom in High Point) displayed a range of products from storage to accent tables, bed frames and dining tables made from its signature “Ecological Panel,” made from 100% post-consumer melamine-faced particleboard. Natural, unstained wood finishes are in demand. While there’s still a presence for darker veneers, the prevalence of white oak and ash veneer with a clear coat or natural finish is in line with the trend toward natural materials that harmonize with the muted colors that are popular this year. METALLICS Metallics were everywhere at the market. Often paired with natural materials, metallic accents are trending toward bronze, copper, rose gold and silver rather than the matte black that was popular last year. In furniture, the trend is translated in metallic overlays and metallic effect veneer panels and edging.

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SURFACE PATTERN While upholstered furniture is trending toward solid colors and strong textures, paneled furniture has emerged this season as an area for pattern. Especially in case goods, solid frames are paired with doors or drawers featuring patterns, such as Hooker Furniture’s console featuring chevron-patterned doors in maple, oak, and cherry veneer panels (pictured on page 50). Modway’s Telluride TV stand (pictured above), made from MDF with walnut wood veneer, features laser-cut panel doors designed to look like tangled branches. TAMBOUR Tambour has been on trend for a few years now, thanks to the popularity of midcentury modern design. It’s still hot, now being incorporated into storage pieces that reflect the ’70s and ’80s design influences being felt this year as well as the curved silhouettes of Art Deco style. While solid wood slats are one option, tambour panels are found in a variety of veneers from oak to maple to ash, with slats in a variety of thicknesses and used in both vertical and horizontal orientations. Tambour-style vertical slats (faux tambour) are making an appearance on a variety of furniture surfaces, too. s p

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Coming Soon

PROJECT BY MADELEINE SLOBACK, PHOTO BY EMA PETER

NKBA REFLECTS ON 2022 DESIGN TRENDS

COVID-19 AND MILLENNIALS INFLUENCE 2022 KITCHEN AND BATH MARKET OUTLOOK AND DESIGN TRENDS

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ach year it seems that there are new interior design trends that are announced. Though it doesn't mean that the previous years are out of style, it does give homeowners, designers, and visualization specialists some new inspiration for their next project. The past two years have provided a lot of great insights, especially when it comes to the design and construction industry. Every year the world's leading non-profit trade association for the kitchen and bath industry, the National Kitchen & Bath Association (NKBA), releases market research and design trends for the kitchen and bath industry. "We've seen the pandemic have an effect across all sectors in our society, and we're now starting to see how the change in human behavior is shifting the way we design our homes," said Bill Darcy, chief executive officer, NKBA. The 2022 NKBA Kitchen & Bath Market Outlook report (nkba.org/research/2022-kitchenbath-market-outlook) projects that the kitchen and bath industry is poised to experience a 19% year-over-year (YOY) increase in spending—from $167 billion to $199 billion—for residential kitchen and bath construction and remodeling. Specifically, homes built during the mid-2000 housing boom are now considered by many consumers to be "outdated" and are expected to drive increased kitchen, and bath

CONTINUED ON PAGE 56 ›

PROJECT BY REISA POLLARD, PHOTOS BY PROVOKE STUDIOS

remodels. The report found that the industry is expecting over 16% growth from these "prime remodel vintage" homes or houses between 20 and 40 years old that were not renovated during the initial COVID remodeling boom. With that in mind, it can be predicted that DIY will continue to remain strong in 2022 as the report forecasts a 9% growth in spending. DIY spending is expected to account for $25.9 billion— mostly in lower- to mid-price point projects—in 2022. "The expected growth rate for 2022 is one of the highest predicted in the history of KBMO," said Darcy. "Even with this increasing demand, however, we cannot dismiss the current risks we are facing." Additionally, growing demand will continue to exacerbate ongoing supply chain challenges. Due to the kitchen and bath industry having a more complex supply chain than most other U.S. industries, delays and other complications have a higher probability as various stakeholders coordinate to deliver products. According to the data, prices account for 6% growth, driven by inflation, product shortages, and rising labor costs. "The kitchen and bath industry is resilient. We are seeing the industry evolve before our very eyes as across the board, stakeholders are proactively taking new and creative steps to address these obstacles—and the fruits of their labor are visible as new opportunities arise," Darcy continued.

KEY TRENDS NEW THIS YEAR

• • • •

Designing for more Millennials and fewer Boomers. Organic/natural designs are more popular. Warmer hues and more wood tones. For fixtures: less shine, more matte and brushed finishes

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NATURE STEPS UP IN A BIG WAY The research done for the KBMO 2022 helped lead the way for the NKBA Design Trends study, which included a deeper dive into all aspects of both kitchen and primary bathroom design trends for 2022 where they forecast the styles, features, materials, and innovations expected to be most popular over the next two to three years. The research found that the COVID-19 pandemic has accelerated consumer interest in and adoption of key home trends in homes, such as integration of smart technology, multi-functional spaces, and natural and organic-driven designs.

• •

The biggest takeaway from the NKBA 2022 Design Trends study is the inspiration taken from nature: New kitchen and bathroom designs are emerging from nature-inspired themes. Organic, natural styles are prominent in both kitchens and bathrooms, especially among Millennials. Among those surveyed, 57% said organic/natural was most popular, and 59% chose Transitional. Two years ago, organic/natural placed ninth in popularity. Increased natural light with large high-performance windows and doors for outdoor access will be prominent. More homeowners will be creating outdoor living areas outside the kitchen. The pandemic and the restrictions to be in their homes more than ever likely helped jump-start the need to bring an outdoor feel to inside spaces.

New colors, tones, finishes align with nature-inspired design. Design is moving away from white and gray as primary colors in both kitchen and baths. Whites and off-whites are still the most popular for neutral kitchens and baths; however, shades of greens and blues are being frequently added to backsplashes, cabinets, wall paint, and wall coverings. Wood tones are also on the rise and expected to be popular over the next two to three years. "I think more natural colors will become the new trend. I am seeing an increase of people asking for a painted cabinet that shows the grain of the wood and lighter stains," said one survey respondent. Another forecasted a comeback of bold, muted colors, while a third talked of the trend towards more monochromatic color schemes in the kitchen. Still, one survey respondent said, "I think whites will continue to be big for bathrooms because it signifies cleanliness and purity." 56

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PROJECT BY BRENDAN FLANNIGAN, PHOTO BY ELIZABETH PEDINOTTI HAYNES

For fixtures and hardware, there is less shine, more matte, and brushed finishes in black, stainless, nickel, pewter. Motion control or touchless kitchen faucets will be most popular, especially in matte or brushed black or stainless finishes. Lighting for both tasks and accent will be popular with connected controls for adjustable light levels. Larger hanging and floor lighting are not expected to be in broad demand. While under-cabinet lighting leads the lighting trend with 65%, followed by recessed lighting and pendant lights. Technology will play a big part with lighting by the increase of voice-activated lighting being as popular as dimmers. Contemporary, flat front cabinets and wood-look laminate cabinetry are leading the kitchen and bath cabinetry. Customers like the textured laminates. They are easy to care for and are consistent throughout the order. They are also less expensive than wood. Homeowners tend to go with deeper base cabinets and fewer upper cabinets. They are looking for better food storage options, refrigeration, and cooking methods for more in-home cooking. Concealed storage is also big. Millennials want a clean look and have larger storage areas for large countertop appliances. And looking at countertops, research shows that light-colored quartz, quartzite, and granite countertops will be popular, often with different colored island countertops. Quartz selection is likely deeply influenced by the increasing desire for sanitary surfaces and follows the trends for health and wellness. Most vanity tops in the bathroom will be lighter shades of quartz. Client needs are dictating the overall approach of kitchen and bath designs post-pandemic. Clients are rethinking their kitchen design to accommodate WFH and more efficient use of space. "Consumers are more eager to embrace new technologies, innovative ways to provide multi-functional options to maximize their space to fit any occasion and are opting for surfaces and designs that make it easier to clean, as well as address health and wellness," said Darcy. Accessible and comfortable are key elements. Clients are emphasizing healthy homes, which is why the push for organic and natural has been at the top. One common theme involves the desire of clients to remain in their homes longer and create a better home environment for their families. s p To learn more about the NKBA 2022 Design Trends and the Kitchen & Bath Market Outlook 2022, visit nkba.org.

YOUR DIGITAL SYMPOSIUM

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Never Stop Asking Questions.

Product Roundup Senco 

Cambrio  Cambrio now offers version 22 of the SigmaNEST software suite. This latest version features a redesigned installer that detects existing products, for which upgrading enhances all areas of the SigmaSUITE product portfolio, including CAD/CAM nesting for a router, bevel, punch, and cut-to-length, while also expanding Connected Shop capabilities. In addition, SigmaNEST Version 22 introduces several UI enhancements, including options to change the sheet names in the feature tree, granular control over hatching density for reporting visibility, and multi-view layout sequencing, according to the company. Users can also select the correct Machine Bed Drawing directly from the Machine Parameters Config menu to see their stock in relation to the bed size and slat locations. Other improvements include the SigmeNEST shape library, which now enables quick parametric geometry edits for more efficient CAD programming, and the capability for direct transactions within SigmaSUITE. sigmanest.com

F-LXP, a new 18-gauge cordless stapler from KYOCERA SENCO Industrial Tools (SENCO), is ideal for siding, paneling, cabinet assembly, and more. The new stapler shoots 18-gauge L-wire staples with a ¼" crown and uses SENCO's FUSION technology to feel and perform like a pneumatic stapler. The F-LXP uses staples from ⅜" to 1-½" in length and does not require a hose or compressor. This cordless stapler is also ideal for heavy upholstery, insulation, soundproofing, trim, sheathing, underlayment, and soffits. Additionally, the cordless stapler's air cylinder does not need refilling from everyday use. Its pressure release valve allows the tool to be depressurized and refilled quickly if maintenance or repair is required. Thumbwheel Depth-of-Drive allows users to set the depth of drive without tools; a Selectable Actuation Switch makes it easy to switch from sequential to bump fire with the push of a button; Jam Reduction Intelligence reduces the occurrence of fastener jams; Dry Fire Lockout reduces wear on the tool, and an LED light and Streamlined Contact Element improve line of sight. senco.com

Hardware Renaissance Obsidian patina by Hardware Renaissance is a new black finish for bronze hardware. This latest matte finish offers customers another way to elevate a design by adding a touch of black to the space. Elegant and sophisticated, the Obsidian patina is offered in the company’s collection of bronze hardware. hardwarerenaissance.com 58

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Thermwood  The new Thermwood AutoProcessor 43 is a complete, nested-based, CNC routing system for machining cabinet boxes, custom furniture and basically any nested type of sheet product. The AutoProcessor 43 is fully automatic, from labeling and positioning of the sheets to machining and offloading the machined parts. With each cycle, the machine simultaneously and automatically: (1) Labels each part area on the sheet, (2) Moves and automatically positions the sheet on the table, (3) Machines the material while labeling the next sheet, (4) Simultaneously off-loads the finished parts and reloads the next sheet, and (5) Continuously repeats the process. Standard features include a 5'x10' (1.5m x 3.0m) Fixed Table, a moving gantry, a 10 Position Automatic Rotary Tool Change System, a 12 HP (9kw) ISO Electro Spindle, and a High-Flow Vacuum Table. Additional features include an Automatic 6,000 LB Lift Table for Loading, Simultaneous Automatic Labeling System, Automatic Dust Extraction During the Unload Raking Process, Automatic Pop-Up Pins, Automatic Tool Length Sensor, Automatic Lubrication System, Automatic Sheet Load/Unload System, control nesting, and much more. thermwood.com

Trespa  Trespa has expanded its Trespa Meteon with four new colors to coincide with its “Reimagine” campaign, which asks architects, designers, installers, and distributors to reimagine almost every project and design their next-generation architectural highlight. The new colors added to the Trespa Meteon portfolio include Motion Red and Zinc Grey, Western Red Cedar and Olive Green. Additionally, Trespa is expanding its residential Pura NFC range with three new colors: Western Red Cedar, which will also be available as a Pura NFC plank; French Walnut, evoking rich, warm brown tones and straight-grained ticking; and Athens White, which joins the Pura NFC Lumen series.

Grass America  Grass America, Kernersville, North Carolina, highlights its Maxcess drawer slide, a full access, soft-close undermount drawer slide series for frameless and face frame cabinetry. This full access undermount allows customers to upgrade their functional drawer hardware and get full access to their drawer’s contents. Maxcess’ ample load capacity of 75 pounds meets and exceeds ANSI/BHMA grade 1 testing standards, according to the company. This drawer series features Euro brackets for frameless cabinetry, self-aligning rear brackets for face frame cabinetry, and soft, smooth closing action enabled by liquid dampers. Additionally, Maxcess fits frameless and face frame cabinetry for both 16mm and 19mm drawer material. grassusa.com

trespa.com

CONTINUED ON PAGE 60 ›

FINISHING TECHNOLOGY FOR DEMANDING SURFACES

Venjakob North America Inc. Bolton, Ontario Andrew Scott | ascott@venjakob.com Phone: 905 951 9966 www.venjakob-na.com

CLE ANING | PRE-TRE ATMENT | COATING | DRYING | AUTOMATION

www.venjakob-na.com venjakob_surface+panel_Q2_2022_203x89mm.indd 1

S U R F A C E & P A N E07.04.22 L • Q 2 13:24 2022

Product Roundup

‹ CONTINUED FROM PAGE 59

 Venjakob Venjakob offers efficient coating systems for just about any coating application, from a single machine solution for carpenters/craftsmen to a fully automated finishing line, including drying and handling systems for industrial serial manufacturers. Venjakob offers a large variety of system solutions for processing liquids, including adhesives. Modular machine concepts provide the highest flexibility to react to changing requirements fast and reliably. venjakob-na.com

 Castaly Machine

Castaly Machine offers reliable and affordable quality CNC equipment configurations that suit a variety of applications such as router, laser, plasma, oscillating knife, lathe and boring. These machines are specifically designed for cabinetry, closets, signs, and plastic applications for small- to large-sized companies.

Castaly’s featured tools are engineered to be multi-functional while providing the best quality and adaptability. The company also facilitates machine installation and carries a large inventory of spare parts. Customers are invited to visit Castaly Machine’s showroom and warehouse in Los Angeles, California, or Montreal.

NORTH AMERICA’S LARGEST MANUFACTURER OF ENGINEERED DIAMOND & CARBIDE CUTTING TOOLS.

castalymachine.com

 Profol Americas Profol Americas has expanded its offerings to include a new sustainable and durable film laminate for the furniture panel and cabinetry market. Profol cast polypropylene film is non-toxic, impact-resistant, and has exceptional bonding capabilities to a variety of substrates. Additionally, UV topcoat and primed glue side are also options. Profol decorative furniture film is available in various colors and embossed textures; the embossed films help resist scratches and hide mottling that may occur with imperfect substrates. profol.com

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A SNEAK PEEK AT NEOCON 2022

escribed as the “launch pad of innovation,” it is only fitting that NeoCon 2022 promises three days of design innovation and thought leadership.

As the annual gathering place for commercial design manufacturers, dealers, exhibitors and more, this year will bring participants from various industry sectors, including commercial design, architecture, and real estate to the show scheduled to run June 13-15, 2022, at the ART in Chicago. Set to the theme “Design Makes a Statement,” the show will feature products and services from both emerging talent and renowned companies, and provide access to the latest and game

WHAT:

NeoCon 2022

changing solutions in commercial design. Attendees will enjoy programming that combines both onsite and virtual experiences, as well as CEU-accredited talks from

WHERE:

leaders in workplace, healthcare, education, and other design

theMART 222 Merchandise Mart Plaza, Suite 470 Chicago, Illinois 60654

areas. Onsite presentations, a TED talk led by Todd Heizer and Lily

SHOW TIMES:

Monday, June 13 | 9 am-5 pm Tuesday, June 14 | 9 am-5 pm Wednesday, June 15 | 9 am-3 pm REGISTER:

neocon.com/register MORE INFORMATION:

neocon.com

Diego of Gensler Chicago on the upcoming MART 2.0 renovation project, and additional programming from industry experts including Royce Epstein, from the Mohawk Group, and Karen McCallum of CBRE Design Collective, are also scheduled for the event. “From how design elevates the human experience, to its potential to make civic and sustainable impacts within the community and environment, to its ability to affect how we live and work, NeoCon 2022 programming will illuminate the incredible value and power of design with voices from a wide range of perspectives and disciplines,” said Allison Kearns, director of programming for NeoCon. Keynote speakers include artist Nick Cave with Bob Faust, founder, principal, and creative director for the art and design studio Faust; Bruce Mau, designer, artist, and educator; and Shashi Caan, design futurist and educator.

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Set to the theme “Design Makes a Statement,” the show will feature products and services from both emerging talent and renowned companies, and access to the latest and game changing solutions in commercial design.

INTRODUCING

SUMMIT PARTICLEBOARD

Below is the scheduled programming for the June 13-15 show. MONDAY, JUNE 13 (11 AM CST) KEYNOTE: Between Art and Design with Nick Cave and Bob Faust

MONDAY, JUNE 13 (2 PM CST) SPECIAL PROGRAMMING : theMART 2.0: A New Era

TUESDAY, JUNE 14 (11 AM CST) KEYNOTE: Bruce Mau on Design

TUESDAY, JUNE 14 (2 PM CST) SPECIAL PROGRAMMING: Designing for Measurable Impact: ASID

Outcome of Design WEDNESDAY, JUNE 15 (11 AM CST) KEYNOTE : Design: Sustain-Ability with Shashi Caan

WEDNESDAY, JUNE 15 (1 PM CST) SPECIAL PROGRAMMING: Designing a Better Chicago Panel Discussion with Tanner Woodford

The 31st NeoCon Awards event will also be held during the show, celebrating standout product innovations. s p For more information on NeoCon 2022, visit neocon.com.

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A D V E R T I S E R S

PAGE

526 Media Events 714.486.2735 www.526.events

Panel Processing 800.433.7142 www.panel.com

Castaly Industries Corp. 626.968.6330 www.castalymachine.com

Peterman Lumber 800.244.1696 www.petermanlumber.com

CIM-Tech 877.549.8211 www.cim-tech.com

Peak Toolworks 800.457.7468 www.peaktoolworks.com

Composite Panel Association 703.724.1128 www.eccproduct.org

Pinnacle 412.262.3950 www.pinnaclesystems.com

Daubert Chemical Company, Inc. 866.368.3983 www.daubertchemical.com

Plummer Forest Products 208.457.8703 www.plummerforestproducts.com

DVUV 216.741.5511 www.dvuv.com

Riken 248.513.3511 www.riken-usa.com

Fagus-Grecon 704.912.0000 www.fagus-grecon.us

Salice 800.222.9652 www.saliceamerica.com

Genesis Products 877.266.8292 www.genesisproductsinc.com

Shopbot 888.680.4466 www.shopbottools.com

Giardina Group USA 877.631.1003 www.giardinausa.com

Simona America Industries 866.501.2992 www.simona-america.com

Grass 336.996.4041 www.grassusa.com

6/38/57

Surface & Panel Magazine 714.486.2735 www.surfaceandpanel.com/subscribe

Hettich 800.777.1772 www.hettich.com

35/37/39

Surteco 800.992.3936 www.surteco.com/northamerica

Hexagon 800.461.2015 www.alphacam.com

swissQprint 224.802.2770 www.swissqprint.com

Hexion 888.443.9466 www.hexion.com

Tafisa Canada 877.882.3472 www.tafisa.ca

Interprint 413.443.4733 www.interprint.com

Thermwood 800.533.69001 www.thermwood.com

KCD Software 508.760.1140 www.kcdsoftware.com

Timber Products Company 800.547.9520 www.timberproducts.com

Kleiberit 49.7244.62.0 www.kleiberit.com

Ultrapan 754.702.2632 www.ultrapan.net

Milesi 630.866.2050 www.milesi.com

Venjakob 905.951.9966 www.venjakob-na.com

MIRLUX Premium Panel 541.228.9757 www.mirluxpanel.com

Vortex 800.355.7708 www.vortextool.com

Omnova Solutions 866.332.5226 www.omnova.com

Wagner Meters 888.266.8073 www.wagnermeters.com

Palram Americas 800.999.9459 www.palram.com

Youngdale 888.446.4363 www.youngdale.com

USA

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‹ CONTINUED FROM PAGE 12

Happenings Q2 • 2022

Hexion Ranks Among Top Three Companies in North American Chemical Sector Hexion Inc. has received an improved environmental, social, and governance (ESG) Assessment score of 51 out of 100 from the ESG data and assessments provider, Moody’s ESG Solutions. This ranks Hexion among the top three companies in the North American chemical sector, up one place from Moody’s ESG Solutions’ prior ESG Assessment, according to the company. “This recognition underscores our commitment to furthering social responsibility and sustainability as an essential part of how we do business,” said Craig Rogerson, chairman, president, and chief executive officer, Hexion. “We are delighted to be ranked so highly for the second consecutive year and remain committed to continued improvement in our overall sustainability efforts.” Hexion’s updated ESG Assessment is among the company’s most recent sustainability and corporate responsibility achievements. n

MAURUS ZELLER, CONTACT FOR CUSTOMERS IN SWISSQPRINT’S DOMESTIC MARKET.

Learn more about Hexion's sustainability goals at hexion.com/en-US/company/responsibility/sustainability/.

Spandex Switzerland and swissQprint End Partnership Spandex Switzerland has announced it is parting ways, with swissQprint taking over direct sales in Switzerland starting May 1, 2022. Spandex Switzerland, an established supplier to the advertising technology industry, has been swissQprint’s sales and service partner in its home market since 2010. The companies agreed to part ways because swissQprint’s range now addresses other markets such as packaging, specialty printing and industry, which requires expanded and specialized know-how, according to swissQprint.

ShopBot Handbook Available Online The ShopBot Handbook, which has replaced the ShopBot User Guide, is now available online. The ShopBot Handbook contains more than 200 pages of how-tos, tutorials and projects, and other helpful information to help get you started with ShopBot CNC and other digital fabrication tools. The three-ring binder is divided into various subjects, including ShopBot Safety and Basic Use, Bits, Feeds and Speeds, Troubleshooting/Maintenance, and more. Four laminated quick reference sheets are also included in the handbook. n

“Spandex has supported us over many years in developing and supporting our home market, for which we offer thanks,” stated Maurus Zeller, key account manager at swissQprint. A transition phase will begin May 1, to ensure seamless customer care. n Visit swissqprint.com for more information.

Visit store.shopbottools.com for more information.

Safety Mat Systems (NSD) & Safety Light Curtains for Machine Guarding

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VERY DURABLE • VARIETY OF SHAPES & SIZES • MADE IN USA

412-262-3950 • www.pinnaclesystems.com • sales@pinnaclesystems.com SURFACE & PANEL • Q2 2022

WITH

Curtis Nakamura VICE PRESIDENT OF SALES AND MARKETING, SUGATSUNE AMERICA

MAXIMIZING FUNCTIONAL SPACE AND DESIGNING HARDWARE SOLUTIONS FOR AN AGING POPULATION ARE HOT TOPICS IN TODAY’S INDUSTRY

sales. Many companies have or are in the process of upgrading their systems and processes to stay relevant in the digital era but as an industry, I think we are behind. We learned this as tradeshows and other face-to-face meetings came to an end during the pandemic. It was near impossible to demonstrate features or explain the operation of new hardware products. Today, there aren’t too many in the hardware space that have developed complex virtual showrooms or use augmented reality to help people understand the details about their products. The challenge for the industry will be recruiting younger talent that can help develop these new systems and evolve some of the antiquated processes so that we can advance and thrive in the digital world.

What types of hardware are clients asking for? In the U.S., Sugatsune has been known for our high-quality stainless-steel products. We continue to see that category growing as people look for hardware that is easy to maintain and can stand up in outdoor environments. More recently, we have seen an uptick in sales for sliding door systems and specialty door hardware, such as concealed hinges for hidden door projects and push-to-open door latches to compliment them. Overall, more people are becoming aware of quality and feature details in selecting hardware products. They are gravitating towards those manufacturers and products that are high in quality and durability and are looking for innovative features like damper systems, lift-assist mechanisms and adjustability.

What are some emerging trends you are currently seeing? One emerging trend that we’ve seen is centered around the concept of tiny homes. I’m not speaking only of small houses but rather, we see that the idea of maximizing functional space is becoming more important in urban apartments, hospitality, and recreational vehicles. It has even become a thing in larger homes as more designers seek out hardware products that could function in restricted spaces or could transform furniture into multi-functional utility stations. Not necessarily an emerging trend but one that is becoming more important to more people is the discussion of aging in place. Hardware manufacturers understand the importance of this and are making a conscious effort to design handles, knobs and pulls so that they can be used with minimal dexterity. They also are incorporating technologies that make it easier to open cabinets or doors. Talking with architects, designers and builders, this topic is often at the forefront of their projects. Solutions like push-to-open latches for example, not only create a more touchless environment but provide an easier way to open drawers or cabinets.

What are some challenges the industry is currently facing? As an industry, I think we were fortunate over the past couple of years. As people stayed home, many home improvement projects and hobbies emerged leading to record sales for many hardware companies. During these times, we did however see an increase in online sales of component hardware parts, and I believe that e-commerce sales will grow as the main platform for hardware SURFACEANDPANEL.COM

Shorter term, we have of course, the challenge with increasing costs. I think this time is different than the Great Recession in that there is still demand for products. But as prices continue to increase across the board, everyone is forced to reevaluate projects, often delaying orders. The problem is that when projects get greenlit, there is a mad rush for components forcing hardware manufacturers to scramble to meet aggressive lead-times. Especially for large projects, this creates difficulties in forecasting the level of inventories companies need to carry even without factoring in transportation issues that everyone is facing. As a supplier, you don’t ever want to be the reason to shut down a production line, so the challenge is finding the balance between the optimal level of inventory, being creative with your logistics and all without over burdening your cash flow.

How are companies overcoming supply issues? Across our industry, I think this is the rock in everyone’s shoe. It’s even more frustrating that most of the issues limiting the supply chain are out of our control. I can’t speak for other companies, but for us, when we started seeing costs increase, spaces on vessels decreasing and bottlenecks at the port, there was a conscious effort to increase our inventory. Fortunately, a part of our company’s culture is to have a large on-hand inventory. So, we negotiated with our production facilities, banks and parent company for favorable terms and invested in additional inventory so that we could navigate as best we could through some of the supply chain issues. We also worked closely with our distributors, to obtain access to their customers so that we could get more detailed information about their projects and production needs to better manage the flow of products. And with our distributors, we created a strategy to coordinate items that we would advertise and promote together so that both the distributors and us would have stock of those products. In the end, it will be about having honest communication and transparency between all of our trading partners so we could best manage these supply chain issues. s p

INT E RP R IN T

Sense of Place

U S A

D ES I G N

S TO R Y

2022

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Surface & Panel - Q2 2022

Articles inside

Natural Elements Lead Design Choices

A Sneak Peek at NeoCon 2022

NKBA Reflects on 2022 Design Trends

Product Roundup

The Push of a Button

Laminate Leaders Heat Up the Industry in 2022

Human Resources

Homeowners No Longer Seeking Permission for Sensational Surfaces

Pulling Inspiration from the Outdoors

From the Editor

Sales & Marketing

Happenings

From the President

Is It High Time for Hemp-Based Composite Panels?